Industry News

The Joe Rogan Experience Tops Edison’s 2022 Q4 Podcast Metrics

Edison Research releases the 2022 fourth quarter results of its Edison Podcast Metrics that ranks the most listened-to podcasts in the U.S. Keeping the hold on the #1 spot is “The Joe Rogan Experience.” Podcasts with a commercial radio connection that made the top 50 include The Daily Wire’s “The Ben Shapiro Show” at #6, Cumulus Podcast Network’s “The Dan Bongino Show” at #19, and The Ramsey Network’s “The Ramsey Show” at #22. This latest ranker shows the Top 50 Podcasts based on weekly audience reach and reflects two significant updates to the service. Edison says the sample has been expanded to include weekly podcast listeners age 13-17. This measurement allows podcast producers and networks to understand the teen segment of the Gen Z podcast listeners. The Q4 ranker includes increased sample size implemented last year, which allows for more recency in reporting and robust cuts of data. The latest ranker includes measurement from the previous two quarters with a total sample size of 10,597 weekly podcast listeners age 13+.

Industry News

Top News/Talk Media Stories Over the Weekend

The U.S. military shoots down a fourth “unmanned object,” this time over Lake Huron and the pressure is on President Joe Biden to give details to the American people; former Vice President Mike Pence is subpoenaed by special counsel investigating Donald Trump’s attempt to overturn the 2020 election results; the 2024 presidential race and former South Carolina Governor Nikki Haley’s plans to challenge former President Donald Trump for the GOP nomination; the death toll from the earthquake in Turkey and Syria surpasses 36,000; the battle in Congress over the debt ceiling; the Russia-Ukraine war and the latter’s plea for more weapons to hold off Vladimir Putin’s troops; and the Chiefs top the Eagles in Super Bowl LVII were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Industry News

“101.7 The Truth” Black Talk Radio Celebrates Second Anniversary

Good Karma Brands’ Milwaukee talk station WGKB-AM/W269DL “101.7 The Truth” is celebrating its second anniversary today (2/10) with a night of fun exclusive to its fans, partners, and teammates. Good Karma says, “The station debuted on January 4, 2021 and serves the city of Milwaukee as well as its surrounding communities with local news, entertainment, and community affairs programming seven days a week. The station was built to uplift the voices in the Black community, sharing their stories, ideas and experiences following the George Floyd incident and protests. The station produces a tapestry of content for fans and advertising opportunities for partners that truly represents the Black experience in our city.” The station was honored with a 2022 Anthem Award (from the creators of the Webby Awards) in the Diversity, Equity, Inclusion and Corporate Responsibility category. Hosts on the station have interviewed notable guests including Vice President Kamala Harris, U.S. Senator Cory Booker, Wisconsin Governor Tony Evers, musicians Jennifer Hudson and Mary J. Blige, and many more.

Job Opportunity

The Erick Erickson Show Seeks Sales Pro

The nationally syndicated talk radio program is seeking a sales professional. It asks, “Are you picky? We are. ‘The Erick Erickson Show’ is growing nationally and needs to grow its sales team. We’ve got inventory to fill, but we have a real problem. Our host doesn’t like to take money from advertisers who he doesn’t believe in. He thinks he sells best what he likes best. Want to work with a host who doesn’t want to just sell anything but the right thing? Reach out to us. ads@ewerickson.com.”

Industry News

Salem Teams with Food For The Poor to Aid Turkey and Syria

Salem Radio Network is teaming with international relief agency Food For The Poor to provide aid to those in need in Turkey and Syria in the wake of Monday’s deadly earthquake. To achieve this, Food For The Poor is working with partners including MAP International (medicines and supplies), Brother’s Brother (medicines and supplies), Feed My Starving Children (rice casserole meals) and Water Mission (safe water). SRN talk show hosts and radio partners raising funds to provide assistance include Mike Gallagher, Hugh Hewitt, Sebastian Gorka, Brandon Tatum, and Eric Metaxas.

Industry News

The Weekend’s Top News/Talk Stories

The U.S. shoots down a Chinese spy balloon, icing the two countries’ diplomatic relations; President Joe Biden’s State of the Union speech to be given on Tuesday; the battle in Congress over the United States’ debt ceiling; the 2024 presidential campaign launched by former President Donald Trump and the expected run to be announced by former South Carolina Governor and former UN Ambassador Nikki Haley; embattled freshman Congressman George Santos is accused of sexual misconduct by a prospective staffer; Sunday night’s Grammy Awards; and a 7.8 magnitude earthquake kills close to 2,000 people in Turkey and Syria were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Dave Elswick Renews with Salem’s “The Answer” in Little Rock

Talk host Dave Elswick tells TALKERS magazine that he’s signed a one-year contract extension with Salem Media Group to continue hosting the 7:00 am to 11:00 am program on KDXE-FM, Little Rock “101.1 FM The Answer.” Elswick notes that he’s beginning his 23rd year as a talk host in the Little Rock market. He says that with COVID protocols now in the rear-view mirror, he’s returning to hosting live broadcasts of the state legislature’s general session. Prior to joining Salem, Elswick served with iHeartMedia at crosstown news/talk KARN-FM.

Industry News

Top News/Talk Stories for the Week of January 30 – February 3

The state of the U.S. economy and the Fed’s raising of interest rates by a quarter point was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the negotiations in congress over the United States’ debt ceiling, followed by the investigations into the possession of classified government documents by President Joe Biden, former Vice President Mike Pence, and former President Donald Trump at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Marc Bertrand Inks New Deal with Beasley’s “98.5 The Sports Hub”

Sports talk host Marc Bertrand signs a multiyear contract extension with Beasley Media Group sports talker WBZ-FM, Boston “98.5 The Sports Hub.” Bertrand co-hosts the midday “Zolak & Bertrand” show with Scott Zolak. The station says, “Bertrand, or ‘Beetle’ as he’s affectionately known, became a co-host of the highly rated program in February 2015. The ‘Zolak & Bertrand’ show, along with Rob ‘Hardy’ Poole, have consistently maintained their #1 midday ranking in the market.” Bertrand comments, “I’m thrilled to be continuing at ‘98.5 The Sports Hub.’ I take great pride in having been a part of the station since its inception. I’m fortunate to have great teammates on ‘Zolak & Bertrand’ and as a group, we are incredibly thankful for our loyal listeners. It is their support and engagement that makes this job fun every single day.” Program director Rick Radzik states, “We are very pleased to have Marc continue on with ‘the Sports Hub’ for the coming years. Marc, Zo & Hardy have been entertaining Boston sports fans since 2015. To have that relationship continue for the coming years is a win for everyone.”

Industry News

“The Kalb Report” to Get NYFestivals Lifetime Achievement Award

New York Festivals Television & Film Awards/Radio Awards announces that it is honoring “The Kalb Report,” the public broadcasting series hosted by journalist Marvin Kalb, with the 2023 Lifetime Achievement Award to be presented at the Storytellers Gala on April 18. New York Festivals says this award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments have advanced their field and made a lasting impression on the industry. “The Kalb Report” was created by Marvin Kalb in 1994 who partnered with former CBS Radio Network general manager Michael Freedman, who served as executive producer of the series for its entire 28-year run. (Freedman went on to become president of the National Press Club in 2020.) New York Festivals says, “During its nearly-three-decade run, the series has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. The guest list included Supreme Court justices, civil rights icons, network news anchors, best-selling authors, members of Congress, and influential leaders from across the media landscape.” Trophy winning entries in the 2023 New York Festivals Radio Awards will be celebrated at the NYF Storytellers Gala on April 18 at the Centennial NAB Show in Las Vegas.

Industry News

The Weekend’s Top News/Talk Media Stories

The debate in congress over raising the United States’ debt ceiling; The protests over the beating death of Tyre Nichols at the hands of five former Memphis police officers; Ukraine’s plea for military aid to defend itself from Russian aggression; the classified government documents found in the possession of President Joe Biden, former Vice President Mike Pence, and former President Donald Trump; the security problems at the U.S.-Mexico border; former President Donald Trump begins campaigning for the 2024 presidential race; the scandals plaguing freshman Congressman George Santos; and the NFL conference championship games were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Top News/Talk Stories for the Week of January 23-27, 2023

The investigations into the possession of classified government documents by President Joe Biden, former Vice President Mike Pence, and former President Donald Trump was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was House Speaker Kevin McCarthy’s move to pull Democrats Adam Schiff and Eric Stalwell off the House Intelligence committee, followed by the battle in congress over expanding the U.S.’s debt ceiling at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

“Mike & The Mad Dog” Reunion Happens on “First Take”

Next Wednesday (2/1), sports talk radio legends Mike Francesa and Chris “Mad Dog” Russo will reunite for a two-hour appearance on ESPN’s morning show, “First Take,” with Stephen A. Smith and host Molly Qerim. Russo and Francesa co-hosted their show on WFAN, New York from 1989 through 2008 and became the template by which sports talk debate shows were often created. Smith says, “When we think about sports debate shows’ inception, in my opinion it starts with talk radio. And there is no way on earth you can talk about talk radio without bringing up ‘Mike & The Mad Dog.’ This business has changed – and flourished – because of what they accomplished as a dynamic duo spanning 19 years. They are, unquestionably, the standard. So, it’s easy to says that not only am I looking forward to having them reunite on ‘First Take,’ I’m HONORED to have them. Can’t wait.”

Industry News

The Weekend’s Top News/Talk Media Stories

The discovery of more classified documents at President Joe Biden’s home in Wilmington, Delaware; 10 people are slain by a lone gunman at a Lunar New Year party in Monterey Park, California; the battle in congress to raise the U.S.’s debt ceiling; Biden is expected to name Jeff Zients his new chief of staff after Ron Klain exits the post; immigration and security at the U.S.-Mexico border; the international debate over arming Ukraine in its defense against Russia; and the NFL playoffs were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

Stars and Their Platforms

By Walter Sabo
Host/Producer, Sterling on Sunday
Media Consultant

Lucille Ball earned 50 shares with her classic TV series, “I Love Lucy.” Every year during her summer hiatus she would make a movie. Name a Lucille Ball movie.

Lucy was the all-time star of television but couldn’t open a movie. Each medium creates its own stars and rarely does a star transfer from one medium to another.

Some examples: “NYPD Blue” first season star David Caruso couldn’t wait to break out from TV and become a movie star. He recently retired from 10 years of work on the TV show “CSI Miami.” Exceptions? Maybe three: Michael J FoxWill SmithSteve McQueen.

The phenomenon of single medium stardom is true throughout all crafts. Great magazine writers struggle to turn in a publishable book. Book authors are challenged to condense their thoughts to 1,000 words. Megyn Kelly is a cable star but couldn’t cross the golden bridge to broadcast TV.

Every year a local TV weather person bugs the local talk station to fill-in on a talk show over a holiday. How does it go? Beware the fifth minute. After five minutes all of the passionate feelings the TV talent has about their pet topic have been expressed. With two hours and 55 minutes to go, the local weatherman is in trouble hosting an unscripted radio show. Where is the prompter? Where are the phone calls? But put a radio morning host on TV and the results are just as awful. The radio host looks fat because they have no idea how to dress for TV, they don’t understand the cue lights on the cameras and the prompter is confusing.

Which brings us to the relationship between radio and podcasting

One of the burdensome falsehoods of the moment is that radio talent should be churning out original content podcasts. It’s just audio right? Radio is good at talking! Podcasting has fostered its own stable of stars including Joe RoganAdam CarollaAnna Farris and Ben Shapiro (I know he’s a radio guy, but he’s a better podcaster). To a listener, the production styles of a podcast and live radio are strikingly similar, but you know that the production environments are completely different. Talent who intuitively understand on-demand audience preferences thrive hosting commercial-free podcasts. Radio talent excel within the disposable, often-interrupted flow of a live broadcast. Podcasts allow for thinking time, pausing, editing, correcting and fancy production beds. Live radio? You just better get to the next thing. The mindset of a podcast star versus a radio star must of necessity be appropriate to their unique performance stage.

Most radio managers have met with resistance when asking their talent to make original content podcasts. (Not air checks.) Radio talent is right to resist! Creating a very good radio show is demanding and often exhausting. After three or more hours on the air, no performer has the energy to hop into a production chair and attract a million downloads. Tragically mandatory podcast dictates leave little opportunity for talent to say, “I can’t do a podcast well. I’m a radio performer and isn’t that what you hired me for?” My goodness – such a radio talent would be labelled insubordinate, not a team player, and not part of the future!!!

To be productive and on-brand podcasts offered by a radio station should be hosted by podcast stars. The odds of a radio star creating a winning podcast are about the same as finding a Lucille Ball hit movie.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Chris Stigall’s Daily Podcast Joins the Salem Podcast Network

The daily podcast hosted by Chris Stigall officially joins the Salem Podcast Network. Stigall hosts the “Philadelphia’s Morning Answer” program on Salem Media Group’s WNTP, Philadelphia “AM 990, The Answer” and hosts the 10:00 am to 12:00 noon talk program on Cumulus Media’s KCMO-AM, Kansas City. He says, “I want to thank the Salem Podcast Network for bringing our podcast into their family of great shows. As a radio guy my entire career, I wasn’t sure how the podcast version would be received when we launched. Our advertising partners who invested in the show early as well as the smartest audience in the digital space have helped our young podcast crest four million downloads, and we’re just getting started!” Salem SVP of spoken word Phil Boyce adds, “Chris Stigall is a special host who has developed a unique relationship with a very loyal audience. We saw this when we brought him over to ‘AM 990 The Answer’ a few years ago, and we know he will have the same reaction from audiences nationwide with his podcast.”

Industry News

Industry Mourns the Passing of WRHU GM Bruce Avery

The vast Hofstra University community, its Lawrence Herbert School of Communication and the greater national radio broadcasting industry mourn the passing of longtime WRHU Radio general manager Bruce Avery.  Avery passed away peacefully at home Saturday evening (1/14) after losing a five-year battle against an aggressive form of prostate cancer.  He had held the position at the Long Island, NY facility – until his recent retirement in 2022 – since 1994.  During that 28-year period, he successfully mentored countless students of radio broadcasting and played a major role in building the multi-Marconi Award-winning WRHU-FM/WRHU.org into a powerhouse among America’s campus radio stations. In 2021, WRHU was the recipient of the prestigious “World Radio Day Award” from the Academy of Radio Arts and Sciences of America in conjunction with the United Nations‘ UNESCO General Conference.  Recent recipients of this high honor include WTOP, Washington, DC; 1010 WINS, New York; and KDKA-FM, Pittsburgh. WRHU is the only campus radio station to receive this award. Hofstra University president Susan Posner states, “Bruce was an incredible friend and mentor who had a major hand in turning WRHU into the multi-Marconi award winning station that it is today. We will truly miss Bruce and cherish everything he gave to WRHU. Our thoughts are with his family and friends.”  Lawrence Herbert School of Communication dean Mark Lukasiewicz adds, “Our heartfelt sympathies go out to Bruce’s widow Veronica, his children, and his extended family. We were fortunate to be able to celebrate Bruce’s career with him only a few months ago at his retirement luncheon, where former students and colleagues shared stories and fond memories of his decades of service at WRHU. At that event, we announced the establishment of an endowed scholarship in Bruce’s name, recognition of the deep impact he made on generations of students.”  For the past two decades, Avery also served as an extremely popular meteorologist on News12 Long Island which posted a heartfelt video tribute to his legacy that you can see here. Funeral arrangements have not yet been announced.

Industry News

The Weekend’s Hottest News/Talk Media Stories

Still more government documents are found in the possession of President Joe Biden as special counsel Robert Hur investigates the matter; the federal debt limit will be reached on Thursday and Treasury Secretary Janet Yellen cautions “extraordinary measures” will be needed to pay the nation’s bills; Israeli Prime Minister Benjamin Netanyahu’s government is the subject of protests in Israel; the intensifying Russian missile offensive in Ukraine; the investigation into Idaho murders suspect Bryan Kohberger; Brazil’s Supreme Court announces it will investigate former President Jair Bolsonaro for a possible connection to the recent riots; Monday’s Martin Luther King Jr. Day holiday; the intense rain storms soaking California; and the NFL’s Wild Card Weekend games were some of the most-talked-about stories on news/talk radio over the January 14-15 weekend, according to ongoing research from TALKERS magazine.

Industry Views

SABO SEZ: RECEPTIONISTS AND GROUND INTELLIGENCE – Be nice to the human at the front desk (if there is still one).

By Walter Sabo
Producer/Host
Sterling on Sunday
Media Consultant

When thinking about the changes in the radio industry I’ve seen during my career, I’m dragged to memories of the lobby of WXLO-FM in New York (WOR’s FM sister).  The station was on the second floor of 1440 Broadway. WOR-AM was on the 24th and 23rd floors.  In technical terms, the place was a dump. Dirty linoleum. Ancient office furniture.  The original ceiling was spray painted black to hide the fact that it was not an acoustic drop down ceiling. Not one window in the place. BUT the signal was the best on the FM band. WXLO was the first station to hire me almost out of college. I needed a summer job between my junior and senior year but WXLO did not have summer jobs.  The general manager, Arthur Adler offered me a full time job which I accepted immediately.

For my on-boarding process Arthur walked me to the fluorescent sales area and pointed to an empty cubicle.  Then, he vanished. Next his secretary escorted me to the personnel department many flights up.  I was seated next to an official person who was gathering many forms for me to fill out. These forms included the all-important TUITION REIMBURSEMENT form which compelled RKO General (the station’s then-owner) to pay for my last semester in college. (I attended Rutgers at night and had the credits transferred to my diploma school, Syracuse University.) On the official person’s desk sat a three-ring binder wide opened to the KHJ (Los Angeles) TALENT page.  Wide open. Staring at me, beckoning, teasing me to look. What could I do? Robert W Morgan, morning man, HIGH five figures a year.  The Real Don Steele, PM drive mid-five figures. Every other jock was paid AFTRA scale.  It was a crash course in radio economics and I wasn’t even a legal adult.  But I digress. Now for the point.

A few days later the front door on the second floor was banging. The receptionist, a kind, timid person, hit the intercom key and asked who was knocking?  Even back then, at 40th and Broadway visitors were a high security issue. That door was locked for about a million good reasons. Who was at the door?  A “menacing” man in a fancy suit and perfect hair said his name, but the receptionist did not recognize him or his name. He repeated,  “I’m THE PRESIDENT OF THE COMPANY.”  That’s what he said.  But he wasn’t. He was the vice president.  I learned a lot then too.

A receptionist is not just the gatekeeper to the business. He/she could be the gatekeeper to your career, or fortune. That is, of course, if the establishment you are visiting still has a receptionist.  My brother, the smart one, is a financial big shot. Highly respected, oddly humble. Companies come to him for funding. Executives seeking financial backing sit with his receptionist for an unusually long time. When the visitors are invited from the lobby to the conference room, they are ALL invited into the conference room – including the receptionist. The meeting starts with my brother asking the “receptionist” for her impressions of the guests.  Then it is revealed that the receptionist is actually a high ranking, decision-making executive.

The second floor receptionist at WXLO let her feelings about the boisterous vice president be known and said VP was not titled for long. Dumb companies have eliminated receptionists and instead greet visitors with touch tone wall phones and posted extensions directories.  The loss of ground intelligence is significant – especially if the station is located in a high-priced downtown office building designed to impress.

Plus a lot of executives waste time running to the door to get food orders. False economy.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry Views

Pending Business: The Endorsement Ad

By Steve Lapa
Lapcom Communications Corp
President

The question is simple. The answer took me years of trial and error to come up with.

“How do you set prices for an endorsement ad?”

This simple question came up during a recent interview I did for a sports website. Sellers and managers be forewarned, price must balance the scale with value and selling the value of a true endorsement ad. There’s lots to the digest in that least sentence. The price=value concept, a “true” endorsement, and selling & managing the endorsement ad.

I digress, back to the fresh-from-the-field experience of how to develop a pricing strategy. There are four universal components and a possible fifth and sixth for your consideration.

Click here to read more of this story…

Industry News

The Weekend’s Hottest News/Talk Media Stories

U.S. Rep. Kevin McCarthy is named House Speaker after 15 rounds of voting; the issue of border security at the U.S.-Mexico border and President Joe Biden’s weekend visit to El Paso; the weekend attacks by Russia’s and Ukraine’s militaries; supporters of former Brazilian President Jair Bolsonaro storm the country’s National Congress and other government buildings; Prince Harry’s 60 Minutes interview; and the California floods were some of the most-talked-about stories in news/talk media over the weekend.

Industry News

KTRH, Houston “The Garden Line” Host Randy Lemmon Dies at 61

Longtime KTRH, Houston garden show host Randy Lemmon died on Wednesday (1/4) at Mt. Sinai Hospital in New York City from complications after suffering a stroke. This is a photo of the late Randy Lemmon. The iHeartMedia station says that Lemmon hosted “The Garden Line” program on the station for more than 25 years. “In what he called the ‘most-listened-to garden show in the country,’ he was faithfully followed by serious landscapers as well as the weekend gardener as he shared his enthusiasm and advice about lawns, gardens and outdoor living. He was a go-to expert when climate issues became serious or dangerous to the public such as during hurricanes and deep freezes.” Prior to hosting his radio show, Lemmon served as a television and radio producer for the Texas Farm Bureau. He then spent nearly a decade at his alma mater – Texas A&M University – producing news and commentary for an agricultural network he created with the College of Agriculture. iHeartMedia Houston director of AM programming Bryan Erickson tells TALKERS, “Randy had an unbridled passion for being on the radio and for helping people with their gardening issues. We should all be so fortunate to do something in life that brings us such joy. He will be missed.”

Industry News

Edelman’s “The Truth About Your Future”’ Podcast Launches

Personal finance expert Ric Edelman debuts “The Truth About Your Future” daily podcast. Edelman says the launch of the podcast continues “his 32 years as host of the nation’s #1 ranked personal finance radio show. The show helps financial advisors and investors with the five personal finance topics that matter most: Longevity, Retirement Security, Exponential Technologies, Blockchain & Digital Assets, and Health & Wellness.” Edelman is a New York Times bestselling author of 12 books on personal finance and won “book of the year” awards from the Institute for Financial Literacy and the Society of Business Writers. The podcast is available on-demand globally across all major podcast platforms, including Apple PodcastsiHeartRadioGoogle PodcastsSpotifyStitcherYouTube and TheTAYF.com.

Industry Views

CES2023: Introducing Smellovision and Other Delights

 
By Holland Cooke
Consultant

A week ago, air travel was pretty much an oxymoron. But Southwest got me here just fine, and some hundred thousand other tech buffs are also inbound. Consumer technology is a half-TRILLION-dollar business here in the USA alone. And for those of us in 100-year-old broadcast radio, what’s here is both exciting and humbling.

Media threat assessment

The Daily Mail reports: “BBC could turn OFF its TV and radio channels within a decade.” Its director says they’re “planning for an online-only future beyond 2030.”

“TV” had already morphed into “video” – and “radio” to “audio” – before the pandemic shutdown, which accelerated lots of other trends-already-in-motion.

– Like radio broadcasters, many others are in permanent work-at-home mode, a body blow to “morning drive.”  Among conference sessions here: “Metaverse Meets Office Space.”

– As shopping moves from brick-and-mortar to e-commerce, local retailers need local radio more than ever. The shopping malls that haven’t yet closed are being repurposed into “mixed-use retail/residential” and community colleges and healthcare facilities and other second acts.

– So, yuh, I’m here, to learn how new hardware and software are accommodating listeners’ changing media consumption preferences. And I am encouraged to encounter others (too few) from the radio family who are here too.

Among new media I’m eager to see – and get a whiff of – is “AromaPlayer®, the only system capable of adding scent to your videos.” Yes, smellovision.

Who’s hungry?

Increasingly, everyone. With climate change and population growth challenging our future food supply, CES has scheduled presentations on “Reinventing the Food System for a 10 Billion Person Planet” and “Scaling Towards a Trillion Dollar Alternative Protein Industry” and there’s even “Meals on Mars: The Race to Create Food in Space.”

And why should Elon Musk and Jeff Bezos and Richard Branson have all the fun? There’s a session on “Investing In Space.”

Daily radio updates, help yourself

I’m reporting from CES all week for TALKERS…and for you. I am voicing daily 60-second radio reports for air through Friday 01/06. You can download them night-before at HollandCooke.com. Air as many times on as many stations as you wish. No password, no further permission needed, no paperwork, no national commercial. If you can sell a local sponsorship, keep the money.

 Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” HC is a consultant working at the intersection of broadcasting and the Internet. Follow him on Twitter @HollandCooke

Industry News

Syndicated Host Rob Carson Debuts on ‘The Pulse of New Hampshire’ Network

Newsmax Radio’s “The Rob Carson Show” begins airing live today (1/3) on Binnie Media’s multi-signal network of news/talk stations branded “The Pulse of New Hampshire.” Carson’s program airs from 12:00 noon to 3:00 pm on WTSN-FM, Dover; WTPL-FM, Hillsborough; WEMJ-FM, Laconia; as well as two HD2 signals. Newsmax says the network reaches a combined population of nearly a million listeners. Newsmax Radio CEO Lee Kinberg says, “I know firsthand the power of Binnie Media’s talk stations and we look forward to working with their great team and bringing Rob Carson to one of the most politically influential audiences in the country.” Binnie Media VP of programming Michael Czarnecki comments, “In the world of talk radio, we find so much of the same programming. We are thrilled at the addition of Rob Carson as this move, along with the recent addition of ‘America at Night’, and the rest of our dynamic lineup, make for a unique form of talk radio. Offering educated discussions and different perspectives on the topics of each day.” Carson’s program is now airing in 16 rated markets. In addition to the radio show and podcast, “Rob Carson’s What in the World,” a humorous review of the week’s news, airs every weekend on Newsmax TV.

Sales

Pending Business: When the Crystal Ball Is Foggy

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Its seems the current economic cycle is being driven by a sweeping round of cutbacks and strategic business re-focus now moving into the mainstream.

From Disney and Meta (parent of Facebook) to Walmart, the pressure is on to deliver positive performance in a cloudy economy. In plain English, it’s time to cut costs and push suppliers to share the pain. Yet prices continue to go up. Maybe it’s the fault of COVID’s unpredictable economic impact or some international collusion, or better yet, just a plain old foggy crystal ball in the CEO’s office. My vote is all of the above. But what does any of this have to do with your day-to-day sales? The short answer is: Everything.

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Sales

Pending Business: Gear Up for the Holiday Season

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Before you know it, the midterm election spin will fade, and the holiday season will begin.

For many of us, food, family, friends — maybe a little political chatter –and football will dominate Thanksgiving Day. No matter what your preference, please remember a special thank you for all the heroes and their families who protect our health, safety and freedom.

(more…)

Sales

Pending Business: The ‘Who Cares?’ Test

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Time to sharpen up, drill down and pass the “Who Cares?” test. This is where we take a hard look at how you present your on-air talent for host reads.

If you are like most sellers or managers, you look for a comfortable rhythm in your proposals that works for your style and now fits the cut and paste culture. There is nothing wrong with time-saving technique — except when the shortcuts take you to an outdated comfort zone. In radio sales we all get hypnotized by what worked for years. After all, we are creatures of habit and why mess with past success? It’s a challenging but important part of radio sales strategy.

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Advice

Monday Memo: Plan NOW for the Big Story

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — After Putin said he’s not bluffing about tactical nukes, it’s prudent to take time to re-familiarize yourself with your network’s continuing coverage routine. When-the-fit-hits-the-shan they’ll shine, and news/talk stations need to be conspicuous.

  • Know now how you will be alerted when the net’ goes wall-to-wall or offers in-and-out updates during the hour.
  • WHO will do WHAT to break-into syndicated shows? In many clusters, a single person manages multiple stations’ largely-automated programming. Which staffer can pivot?
  • Use cluster-mate stations to remind their listeners that your news/talk stick is all-over-this.
  • When “The Big Story” blocks-out the sun, anyone at home will be glued to TV; so say “Stick with us when you’re in the car…”

This isn’t just Ukraine-watch. Gun nuts like that Buffalo supermarket shooter walk among us. And we’re recently reminded that so-called “100 year” storms come lots more often lately.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of radio and the Internet. And HC is author of the E-book “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download here: and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. And he’s offering FREE 60-second on-air features: “Inflation Hacks: Save Those Benjamins.” HC Follow him on Twitter @HollandCooke

Sales

Pending Business: The Aftermath of Ian

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — It’s about a three-hour drive, a little less than 200 miles from my home base, to Fort Myers Beach, Florida.

As we experienced strong winds and heavy downpours, Hurricane Ian destroyed most of Fort Myers Beach as well as other communities on Florida’s west coast. Ian tore a devastating path that continued through Orlando and into the Carolinas. Damage estimates are already over $60 billion, the death toll in Florida at 48 and still climbing. Ian is the worst storm in Florida history.

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Sales

Pending Business: The Assumptive Renewal

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. –Will somebody please tell me who came up with this annoying habit?

Just email a schedule to a current client, build in a price increase attributed to everything from “political” to demand, and push your client to authorize.

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