Industry News

Cumulus Media Q4 2022 Revenue Dips; Up 4% for Full Year

Reporting its operating results for the fourth quarter of 2022 and for the full year, Cumulus Media says Q4 net revenue was $251 million, a decline of 0.4% over the same period in 2021. For the full year of 2022, net revenue was $953.5 million, an increase of 4% over all of 2021. While Cumulus reported a small loss for Q4 of 2022 ($54,000), the company is reporting net income of $16.2 million for the full year, a decline of 6% from the full year of 2021. For the full year of 2022, Cumulus’ broadcast radio revenue was basically flat (-0.1%) at $709.6 million and its digital revenue was $142.3 million, an increase of 12.2%. Breaking down the broadcast radio segment, spot revenue was $479.8 million – up 4.9% over 2021 – but network revenue was off 9% for the year at $229.7 million. Cumulus president and CEO Mary G. Berner says, “Despite considerable economic turbulence, we delivered fourth quarter financial performance in the upper half of our guidance range, continuing a multi-year period of significant accomplishments. Operating through a series of difficult macroeconomic environments, including the pandemic, we successfully executed a strategic plan under which we developed and drove new areas of growth, right sized the balance sheet, improved the company’s operating leverage and returned capital to shareholders. As a result, we have delivered consistent revenue growth, built several digital businesses to a $150+ million revenue run-rate, reduced our net leverage to its lowest level in more than a decade, and boosted our liquidity to give ourselves optionality regarding capital allocation.” Looking ahead to 2023, we continue to face substantial economic headwinds. However, our battle-tested skill in performing during challenging times, as well as our very strong financial position, gives us substantial confidence in our ability to not only weather this depressed ad environment but take full advantage of opportunities that may arise over the coming quarters.”

Industry News

Round Two of January PPMs Released

Barry Farber - usedThe second of four rounds of ratings information from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media news/talk WMAL-FM adds four-tenths for a 3.8 share (weekly, 6+ AQH share) finish and remains ranked #7, while Hubbard Broadcasting’s crosstown all news WTOP-FM is up eight-tenths for a 8.6 share finish that lifts it to the #2 rank. iHeartMedia’s news/talk WRKO rises nine-tenths to wrap the survey with a 3.7 share that boosts it to the #11 spot as sister all-news WBZ-AM jumps half a share to finish with a 5.3 share good for the #5 rank. In Seattle, Bonneville’s news/talk KIRO-FM tacks on six-tenths to finish with a 6.1 share and jumps to the #2 rank, while Lotus Communications’ crosstown all-news combo KNWN-AM/FM is flat at 5.5, and repeats in the #3 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

KNX-FM, Los Angeles Produces Town Hall on Post-Pandemic Learning

Audacy’s all-news KNX-FM, Los Angeles produced a live town hall on Tuesday (2/21) titled, “A Generation Lost,” that brought together students and experts to illuminate the unseen impacts of the Covid-19 pandemic on education and the workforce. The one-hour event was held in the Audacy SoundSpace on Los Angeles’s Miracle Mile. Mike Simpson, host of “LA’s Morning News” on KNX, and Charles Feldman, host of “KNX In Depth” and “LA’s Afternoon News” served as moderators. Audacy Southern California regional president Jeff Federman says, “There is no issue of more universal importance to our communities. It was important that we use our platform at KNX News to ensure parents and teens know they’re not alone in adjusting to a new reality.” Panelists included students Montserrat Hidalgo, Sarah Mian, and Alex Bielanski who discussed their first-hand experiences of how the pandemic shutdowns affected their education, social development, and mental health. Other panelists were Long Beach Unified School District superintendent Jill Baker, UCLA director of undergraduate admissions Gary Clark, Los Angeles Trade Tech College dean Chito Cajayon, and Stanford University professor Sean Reardon. You can see it on demand here.

Industry News

NPR Announces Workforce Cuts

As reported by NPR’s own David Folkenflik, the public radio corporation is announcing it will trim its workforce by about 10%. NPR CEO John Lansing revealed the plans to staffers in a memo. Folkenflik reports that the laying off of at least 100 staffers is due to “the erosion of advertising dollars, particularly for NPR podcasts, and the tough financial outlook for the media industry more generally.” Lansing writes, “When we say we are eliminating filled positions, we are talking about our colleagues – people whose skills, spirit and talents help make NPR what it is today. This will be a major loss.” The story goes on to state, “On an annual budget of roughly $300 million, Lansing says, revenues are likely to fall short by close to $30 million, although that gap could reach $32 million.” Folkenflik notes, “The layoffs are in keeping with an increasingly grim landscape for media companies over recent months. Vox Media cut jobs by 7%; Gannett and Spotify by 6%. The Washington Post, owned by Amazon founder Jeff Bezos, eliminated its Sunday magazine and a handful of other jobs. After becoming part of Warner Bros. Discovery, CNN cut hundreds of jobs and killed off its brand-new streaming service, CNN+.” Read Folkenflik’s piece here.

Industry News

Edison Research Releases Black Podcast Listener Report 2.0

According to the Black Podcast Listener Report 2.0 from Edison Research with SXM Media and Mindshare USA, 43% of the Black 18+ population in the U.S. has listened to a podcast in the last month. Edison says that percentage is larger than the percentage of the overall 18+ population that reports listening to a podcast in the last month, which is 38%. Other findings of note from the study include: 1) Black women podcast listeners are more likely to be monthly listeners and Black men podcast listeners are more likely to be weekly listeners: Among Black monthly podcast listeners, 55% are women, but among Black weekly podcast listeners 52% are men; 2) Many Black monthly podcast listeners have begun listening to podcasts recently: 48% have been listening to podcasts less than a year; 27% have been listening less than six months; 3) 34% of Black monthly podcast listeners have stopped listening to a podcast they used to listen to regularly, but creators can address some of the reasons why: 24% of those who stopped listening said it was because the show stopped producing new episodes, 20% said they forgot about the show between seasons, 12% said the host offended them; and 4) Black weekly podcast listeners are more likely to engage with podcast advertisers than the overall U.S. weekly podcast listener: After hearing an ad on a podcast they regularly listen to, 61% of Black weekly podcast listeners (compared with 49% of U.S. weekly podcast listeners) recommended a product to a friend or family member; 68% of Black weekly podcast listeners (compared with 63% of U.S. weekly podcast listeners) gathered more information about a company or product; 52% of Black weekly podcast listeners (compared with 44% of U.S. weekly podcast listeners) purchased a product or service. Find out more about the report here.

Industry News

AWM/F Announces 2023 Board and Officers

The Alliance for Women in Media and its Foundation announce the 2023 National Board of Directors and Officers. AMW/F president Becky Brooks says, “The role of the AWM and Foundation boards is to lead our organizations and industry as we recognize, connect and educate women in all facets of media. With our mission to advance all women in media, it is as vital as ever to have insightful, diverse leadership.  This year’s directors are dedicated to investing their time and resources to guide us and foster growth for AWM and each of our programs.” The officer roles are: Annie Howell, chair, chief communications officer, Hallmark Media; Katina Arnold, incoming/vice chair, vice president, communications, ESPN; Heather Cohen, immediate past chair, EVP, The Weiss Agency; Brenda Hetrick, treasurer, president, Matrix Solutions; and Monica Bloom, treasurer-elect, VP of marketing for First Look Media. New directors serving on the board are: Cori Abraham, SVP, Entertainment Unscripted Development, Crime and Documentary Development, NBCUniversal Television and Streaming; Jayne Bussman-Wise, creator acquisition & growth, Amazon AMP; and Chesley Maddox-Dorsey, CEO, American Urban Radio Networks. The following leaders will continue serving on the AWM Foundation Board of Directors: Tim Clarke, SVP, digital audio content, Audacy; Vicki Lins, president and CEO, CTAM; Mike McVay, president, McVay Media; Deborah Parenti, publisher, Radio Ink, RBR, and TVBR; Josie Thomas, former EVP, chief diversity and inclusion officer, CBS (Retired); and Christine Travaglini, president, Katz Radio Group.

Industry News

TALKERS News Notes

iHeartMedia’s news/talk WIOD, Miami reports that Florida Republican State Senator Blaise Ingoglia wants to designate a stretch of Cortez Boulevard between U.S. 41 and State Road 50 in Brooksville, Florida as “Rush Limbaugh Way.” He’s filed a name change bill for the regular legislative session that would take effect in July if passed.

Audacy, Inc. will report its 2022 fourth quarter financial results on Wednesday, March 15 before markets open. It will host a conference call and webcast at 10:00 am ET that morning to review the results and recent progress against its strategic initiatives.

Townsquare Media, Inc. will release fourth quarter 2022 financial results before the markets open on Thursday, March 9. It will host a conference call to discuss certain fourth quarter 2022 financial results at 8:00 am ET on that day.

SiriusXM announces its annual MLB Network Radio Spring Training Tour begins today (2/23) and run through March 11. SiriusXM says, “MLB Network Radio’s experts and insiders visit each MLB team camp, and Team USA as they prepare for the World Baseball Classic, to give listeners a comprehensive preview of every club. The MLB Network Radio Spring Training Tour will consist of one-hour shows, each dedicated to a single team. SiriusXM’s hosts – many of whom are former general managers or players – will interview players, managers and executives on location at various spring training ballparks and share an inside view of each club in preparation for the upcoming season.”

Industry News

Yesterday’s (2/22) Top News/Talk Media Stories

The Russia-Ukraine war, Vladimir Putin’s recent threat against the West, and China’s diplomatic visit to Moscow; the Supreme Court’s hearing of arguments regarding the liabilities of social media platforms for what users post; Marjorie Taylor Greene’s “national divorce” suggestion; the race for the GOP nomination for president in ’24; the toxic train wreck in Ohio and criticism of Transportation Secretary Pete Buttigieg’s handling of it; Wednesday’s deadly Orlando shooting spree that left three dead; the attacks between Palestinians in Gaza and forces in southern Israel; and the massive winter storm affecting much of the Northern U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Features

January 2023 PPM Ratings Takeaways – Part Two

Barry Farber - usedJanuary 2023 PPM Data – Information for the January 2023 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.4 – 3.8, +.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 7.8 – 8.6, +.8, third to the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.7 – 3.1, +.4, #14 to #10 and WJFK-FM’s internet stream 1.0 – .9, -.1, flat at #19

Public Radio News/Talk: American University-owned WAMU 11.3 – 12.9, +1.6, #1

Number One 6+: public radio news/talk WAMU, 14th month in succession, 11.3 – 12.9, +1.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: contemporary Christian WGTS (+1.7)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WASH (-4.5)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 2.8 – 3.7, +.9, #13 to #11

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.8 – 5.3, +.5, sixth to fifth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins, and New England Patriots) 8.0 – 8.8, +.8, second to first

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 4.6 – 3.9, -.7, seventh to tenth

Public Radio News/Talk: Boston University’s WBUR 4.6 – 4.5, -.1, seventh to sixth

WGBH Educational Foundation-owned WGBH 3.4 – 3.5, +.1, #9 to #12

Number One 6+: sports talk WBZ-FM, first month, 8.0 – 8.8, +.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: rhythmic hot AC WBQT (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WMJX (-8.3)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.1 – 2.1, -1.0, #13 to #8

Number One 6+: Cox Media Group adult contemporary WFEZ, first month, 7.9 – 8.9, +1.0

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult contemporary WFEZ (+1.0)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: public radio news/talk WLRN (-1.0)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) 5.5 – 6.1, +.6, third to second

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” flat at 5.5, repeats in third-place

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 3.5 – 3.0, -.5, #10 to #15

iHeartMedia’s KJR-FM “93.3 FM Seattle’s Sports Leader” 1.9 – 2.6, +.7, #21 to #18

Public Radio News/Talk: Northwest Public Radio’s KUOW flat at 4.9, locked in sixth-place

Number One 6+: iHeartMedia classic hits-oldies KJEB, first month, 4.7 – 6.3, +1.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies KJEB (+1.6)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KRWM (-6.8)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.3 – 2.5, +.2, #15 to #16

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.5 – 4.6, +.1, seventh to eighth

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings and Lions) 7.6 – 6.8, -.8, second to third and WXYT-FM’s internet stream 2.2 – 1.9, -.3, #16 to #18

Public Radio News/Talk: University of Michigan-owned WUOM 2.2 – 2.7, +.5, #16 to #15

Number One 6+: iHeartMedia adult contemporary WNIC, third month in a row, 15.7 – 7.7, -8.0

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic rock WCSX and country WYCD (+1.7)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WNIC (-8.0)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.3 – 3.2, -.1, eighth to tenth

Bonneville-owned KTAR-FM “News 92.3 FM” (Sun and Arizona Cardinals) 1.7 – 2.4, +.7, #22 to #17

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun) 1.6 – 2.4, +.8, #23 to #17

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 8.1 – 8.0, -.1, second to first

Number One 6+: public radio news/talk KJZZ, first month, 8.1 – 8.0, -.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: rhythmic CHR KALV (+2.2)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KESZ (-9.5)**

*Represents a tie for the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets

MINNEAPOLIS

News/Talk: Hubbard Broadcasting-owned KTMY “My Talk 107.1” flat at 3.1, anchored at #14

Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) 3.7 – 3.0, -.7, #12 to #15

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.0 – 1.7, -.3, flat at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild, Minnesota Vikings) 7.5 – 7.1, -.4, locked in second-place

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.3 – 6.5, +.2, fourth to fifth

Number One 6+: Hubbard Broadcasting hot AC KSTP-FM, first month, 5.5 – 7.2, +1.7

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR KDWB (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: classic hits-oldies KQQL (-8.3)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.4 – 6.1, +.7, fifth to fourth

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” .8 – 1.9, +1.1, #21 to #18

Public Radio News/Talk: San Diego State University’s KPBS 5.5 – 6.9, +1.4, fourth to first

Number One 6+: public radio news/talk KPBS, first month, 5.5 – 6.9, +1.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: public radio news/talk KPBS and classic rock KGB-FM (+1.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KYXY (-7.9)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 3.7 – 4.5, +.8, #12 to #9

iHeartMedia-owned WFLA “News Radio 970” 2.2 – 2.4, +.2, repeats at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.5 – 1.8, +.3, locked at #19

Public Radio News/Talk: University of South Florida’s WUSF 2.6 – 2.8, +.2, unchanged at #15

Number One 6+: Cox Media Group adult contemporary WDUV, 18th month in a row, 11.4 – 7.8, -3.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: contemporary Christian WCIE; classic hits-oldies WRBQ; and news/talk WHPT (+.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WDUV (-3.6)

DENVER

News/Talk: In the iHeartMedia cluster, KOA “News Radio 850” (Broncos) 2.4 – 3.0, +.6, #16 to #15; KHOW “Talk Radio 630” 1.5 – 1.9, +.4, #20 to #18; and KDFD “Freedom 93.7” 1.4 – 1.6, +.2, #21 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 4.0 – 4.7, +.7, seventh to sixth

Public Radio News/Talk: Colorado Public Radio-owned KCFR 3.6 – 4.7, +1.1, #11 to #6

Number One 6+: Bonneville adult contemporary KOSI, fourth consecutive month, 14.4 – 6.2, -8.2

Largest 6+ “Holiday” 2022 – January 2023 Increase: hot AC KALC (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOSI (-8.2)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Ravens) 3.6 – 3.9, +.3, tenth to eighth

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.6 – 1.7, +.1, #17 to #18

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” .6 – 1.2, +.6, #20 to #19

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM”.6 – .7, +.1, steady at #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.3 – 5.4, +1.1, remains in sixth-place

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 2.9 – 3.4, +.5, #12 to #10

Number One 6+: Audacy adult contemporary WLIF, sixth consecutive month, 14.5 – 8.4, -6.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR WWMX (+2.2)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLIF (-6.1)

*Represents a tie for the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 4.4 – 5.2, +.8, repeats in ninth-place and cluster-mate KFTK “Talk 97.1 FM” 1.4 – 1.8, +.4, steady at #17

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .5 – .7, +.2, #24 to #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.7 – 3.5, -.2, #11 to #12

Public Radio News/Talk: University of Missouri-owned KWMU 3.6 – 4.4, +.8, #13 to #11

Number One 6+: Hubbard Broadcasting adult hits WARH, first month, 8.9 – 10.2, +1.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies KLOU (+1.6)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KEZK (-7.7)

Up next: January 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

GOP Hopefuls Visit WHO, Des Moines

The presidential quadrennial historically provides talk media hosts with a bonanza of content – especially for those in early caucus and primary states such as Iowa and New Hampshire who get to actually have the stars of politics stop by in person or call in as guests. Pictured here is WHO, Des Moines afternoon drive talk host Simon Conway (right) with former South Carolina Governor and former UN Ambassador Nikki Haley (left) during her recent visit to Iowa as her bid for the ’24 GOP presidential nomination begins. Conway tells TALKERS, “You can always tell when presidential season is truly up and running by exactly which candidates and potential candidates are showing up on WHO Radio’s ‘Simon Conway Show!’” Conway says that in addition to Haley, former Vice President Mike Pence and U.S. Senator Tim Scott (R-SC) appeared in studio and he expects former President Donald Trump to appear this week.

Industry News

Round One of January PPMs Released

The first of four rounds of ratings data from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In New York, Red Apple Media news/talk WABC-AM/WLIR-FM rises eight-tenths for a 3.9 share (weekly, 6+ AQH share) that lifts it to the #9 rank, while iHeartMedia’s crosstown news/talk WOR is up six-tenths for a 1.7 share finish good for the #19 rank. iHeartMedia’s news/talk KFI, Los Angeles is off three-tenths, finishing with a 4.1 share and the #6 rank, while Audacy’s crosstown all-news KNX-FM tacks on three-tenths to wrap the survey with a 2.8 share good for the #9 rank. In Chicago, Nexstar Media Group’s news/talk WGN-AM adds six-tenths for a 3.4 share and the #9 rank, while Audacy’s crosstown all-news WBBM-AM/WCFS-FM dips three-tenths for a 4.5 share finish and the #4 rank. Read Mike Kinosian’s complete Ratings Takeaways here.

Industry News

WWO: New Data Shows Sports Listeners More Engaged

In a new blog post from the Cumulus Media | Westwood One Audio Active Group reveals data from new studies of the AM/FM radio audience for play-by-play sports. Westwood One says, “Two new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-play audience is far more passionate and engaged. This distinction has a significant impact on advertising effectiveness.” Highlights of the analysis include: 1) NCAA Basketball AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and are younger than the average American; 2) The NCAA March Madness AM/FM radio audience is highly engaged with sports: MRI Simmons finds NCAA March Madness AM/FM radio listeners attend many sporting events, seek out sports information on their phones, and are likely to play fantasy sports. The high levels of engagement translate into greater advertising effectiveness; and 3) NCAA March Madness AM/FM radio listeners are likely to make purchases across key consumer categories: AM/FM radio delivers consumers who are likely to buy a new or used vehicle, switch insurance providers, move residence, and refinance their mortgage. See the complete study results here.

Industry News

Curtis Sliwa Promises GOP Will Take on AOC and Caban

77 WABC Radio talk host – and New York City Republican operative – Curtis Sliwa is quoted in the New York Post saying the Republicans will field candidates to challenge U.S. Rep Alexandra Ocasio-Cortez (D-NY) and Queens councilwoman Tiffany Caban in the next elections. Sliwa tells the Post, “We’re going into the belly of the beast of the Democratic Socialists of America in New York City. We’re going to take on AOC and Caban. This is Concord and Lexington. We’re talking to regular people in Astoria. They don’t support defunding the police and defunding the jails.” Sliwa hosts the daily “Rip ‘n’ Read with Curtis Sliwa” show that airs from 12:15 pm to 1:00 pm on Red Apple Media’s WABC-AM and WLIR-FM. Read the Post story here.

Industry News

Curt Schilling Joins Outkick for Baseball Show

Former MLB pitcher Curt Schilling is joining Clay TravisOutKick to host a twice-weekly baseball video podcast that will debut on Friday (2/24). Outkick says “The Curt Schilling Baseball Show” will feature Schilling’s vast baseball knowledge, expert analysis, and unvarnished opinions on the most-talked-about issues and stories in the game. Clay Travis comments, “Curt Schilling is one of the best baseball analysts in the country. His hall-of-fame career and love for the game are evident to anyone who has ever followed him. OutKick is and will always be the strongest proponent for smart, original, funny and authentic voices in all of sports. He’s a perfect fit for the brand and I’m thrilled to welcome him to our team.” Outkick also reports that its January 2023 digital performance, where the platform saw 311% growth year-over-year in unique visitors, marked the most growth over 2021 among its competitive set. In the fourth quarter of 2022, the platform attracted 9.1 million multi-platform average unique visitors, up 235% from the fourth quarter of the prior year, according to Comscore.

Industry News

SiriusXM Names Gail Berger SVP/GM of Automotive Partnerships

SiriusXM promotes Gail Berger to SVP and general manager of automotive partnerships, taking over for the retiring Rodney Pickett. SiriusXM chief commercial officer Joe Verbrugge says, “Gail is a proven leader with extensive relationships and experience in the automotive community and whose programs have delivered significant, positive results for our organization. We are excited for Gail to lead our automotive teams and to continue to drive growth of SiriusXM’s dominant in-car presence.” Berger comments, “SiriusXM’s strong and deep relationships with every major automaker and tens of thousands of dealers and remarketing organizations across the United States are a testament to our team’s talent and capability. I am excited to step into this leadership position and continue to grow our business and deliver the best customer experiences in the vehicle.”

Industry News

Scotto and Smulyan to Present at BFoA’s Golden Mike Gala

The Broadcasters Foundation of America announces that Rosanna Scotto, co-host of WNYW-TV, New York “FOX 5,” will honor this year’s Golden Mike Award recipient, Jack Abernethy, CEO of FOX Television Stations, and Jeff Smulyan, founder, CEO and chairman of Emmis Corporation, will pay tribute to the 2023 Edward F. McLaughlin Lifetime Achievement Award recipient, Richard E. Wiley. BFoA chairman ScottBroadcasters Foundation of America - Broadcasting Herman says, “We’re delighted to have such prestigious presenters at this year’s Golden Mike Award dinner. We’re looking forward to Rosanna and Jeff’s contributions to our program and thank them for lending us their time and talent, as broadcasters come together to honor Jack and Dick.” BFoA president Tim McCarthy adds, “The Golden Mike Award gala is one of our biggest fundraisers. We’ve seen an incredible uptick in requests for aid, and we thank everyone who has bought a table or ticket. The funds allow the Foundation to continue providing aid to hard-working individuals in our industry who have fallen on very challenging times due to illness or disaster.” For more information or to reserve a seat or table at the Golden Mike Award gala and fundraiser, please contact the Broadcasters Foundation at 212-373-8250 or info@thebfoa.org.

Industry News

Yesterday’s (2/21) Top News/Talk Media Stories

President Joe Biden’s trip to Europe, his visit to Ukraine and Vladimir Putin’s renewed antipathy toward the West; U.S.-China relations as a top Chinese diplomat meets with Vladimir Putin; the Supreme Court hears arguments about Section 230 that gives immunity to digital platform owners from content posted by users; the Georgia grand jury indictment recommendations in the 2022 election results case; the toxic train wreck in Ohio and criticism of Transportation Secretary Pete Buttigieg; the Biden administration’s new rule affecting migrants who travel through other countries to enter the U.S. from Mexico; entrepreneur Vivek Ramaswamy joins the race for the GOP nomination for president in ’24; and the winter storm affecting much of the Northern U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Features

January 2023 PPM Ratings Takeaways – Part One

January 2023 PPM Data – Information for the January 2023 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.1 – 3.9, +.8, tenth to ninth

iHeartMedia-owned WOR “710 – The Voice of New York” 1.1 – 1.7, +.6, #23 to #19

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” flat at 4.6, fifth to seventh and co-owned WCBS-AM “News Radio 880” steady at 2.0, remains at #17

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 3.1 – 3.3, +.2, #10 to #12 and WFAN’s internet stream 1.4 – 2.0, +.6, #21 to #17

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 2.8 – 3.8, +1.0, #12 to #10

Number One 6+: iHeartMedia adult contemporary WLTW, third month in a row, 10.4 – 6.5, -3.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WCBS-FM (+1.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLTW (-3.9)

 LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.4 – 4.1, -.3, third to sixth

News: Audacy-owned KNX-FM “News 97.1” 2.5 – 2.8, +.3, #12 to #9

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.0 – 2.3, +.3, #19 to #16

Number One 6+: iHeartMedia adult contemporary KOST, seventh month in succession, 13.1 – 6.8, -6.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: smooth AC KTWV (+1.3)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOST (-6.3)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 2.8 – 3.4, +.6, #12 to #9

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” (Bears) 4.8 – 4.5, -.3, continues in fourth-place

Sports Talk: Audacy’s WSCR “670 The Score” (Bulls) 1.7 – 1.9, +.2, #20 to #17

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.4 – 3.9, +.5, sixth to eighth  

Number One 6+: iHeartMedia adult contemporary WLIT, fourth straight month, 14.8 – 7.3, -7.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: triple A WXRT (+3.0)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLIT (-7.5)

*Represents the largest “Holiday” 2022 – January 2023  increase (6+) of any station from these 12 PPM-markets

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” flat at 1.7, #18 to #20

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.7 – 6.9, +.2, anchored in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers) 3.3 – 3.9, +.6, eighth to seventh

Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) 1.9 – 2.7, +.8, #16 to #11

Public Radio News/Talk: KQED, Inc.-owned KQED 5.9 – 6.1, +.2, third to fourth

Number One 6+: Bonneville adult contemporary KOIT-FM, third successive month, 15.5 – 8.1, -7.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult contemporary KISQ (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOIT-FM (-7.4)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.7 – 3.4, -.3, eighth to tenth

News – Talk: Audacy’s KRLD-AM “News Radio 1080” (Cowboys) 2.2 – 2.5, +.3, #20 to #17

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) 3.8 – 6.2, +2.4, sixth to first

Audacy’s KRLD-FM “105.3 The Fan” (Cowboys) 3.7 – 3.5, -.2, eighth to ninth

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 2.5 – 3.1, +.6, #16 to #14

Number One 6+: Cumulus Media sports talk KTCK, first month, 3.8 – 6.2, +2.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: sports talk KTCK (+2.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KDGE (-5.2)

HOUSTON

 News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 3.3 – 3.8, +.5, #12 to #11

News: None in the top twenty

Sports Talk: Audacy KILT-AM “Sports Radio 610” 1.7 – 1.9, +.2, #21 to #19

Public Radio News/Talk: University of Houston’s KUHF 2.4 – 3.1, +.7, #18 to #13

Number One 6+: iHeartMedia adult contemporary KODA, 23rd consecutive month, 14.7 – 9.6, -5.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic rock KGLK (+1.0)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KODA (-5.1)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 4.4 – 6.3, +1.9, seventh to fourth

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” (Hawks and Falcons) 2.2 – 2.4, +.2, #16 to #14

Dickey Broadcasting-owned WCNN “The Fan” 1.4 – 1.7, +.3, #20 to #18

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.0 – 3.8, +.8, tenth to ninth

Number One 6+: Cox Media Group classic hits-oldies WSRV, first month, 8.0 – 8.3, +.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WSB-AM & WSBB (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: contemporary Christian WFSH (-2.8)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 6.2 – 5.8, -.4, third to fifth

Sports Talk: Audacy’s WIP “Sports Radio 94” (Eagles) 5.9 – 6.9, +1.0, fifth to second and WIP’s internet stream 1.2 – 1.6, +.4 #20 to #19

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers and Flyers) 1.3 – 1.6, +.3, flat at #19

Public Radio News/Talk: WHYY-owned WHYY 3.6 – 5.0, +1.4, continues in seventh-place

Number One 6+: Beasley Media Group classic rock WMGK, first month, 6.0 – 7.3, +1.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WOGL (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WBEB (-11.0)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 1.1 – 2.2, +1.1, #21 to #16

News: Audacy’s WCBS-AM “News Radio 880” 3.8 – 4.4, +.6, repeats in seventh-place and cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 3.0 – 3.6, +.6, tenth to eighth

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 4.8 – 5.1, +.3, sixth to fourth and WFAN’s internet stream flat at 1.6, #16 to #17

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) 1.4 – 1.6, +.2, #19 to #17

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia CHR WHTZ, first month, 5.8 – 6.6, +.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: rhythmic CHR WKTU (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: hot AC WALK-FM (-5.9)

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, flat at .4, #18 to #19

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, 14th consecutive month, 7.6 – 6.8, -.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: regional Mexican KRQB (+1.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: rhythmic CHR KGGI (-.9)

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.1 – 1.3, +.2, #22 to #19

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.0 – 7.4, +.4, anchored in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers ) 2.9 – 4.3, +1.4, eighth to seventh

Audacy’s KGMZ “95.7 The Game” steady at 1.3, #20 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KOIT-FM, eighth consecutive month 22.7 – 8.5, -14.2

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult contemporary KISQ (+2.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOIT-FM (-14.2)**

**Represents the largest “Holiday” 2022 – January 2023  decrease (6+) of any station from these 12 PPM-markets

MIDDLESEX-SOMERSET-UNION

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.2 – 7.1, +.9 fourth to second

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.7 – 1.9, +.2, repeats at #14 and co-owned WCBS-AM “News Radio 880” 1.2 – 1.1, -.1, #18 to #20

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 3.0 – 3.9, +.9, ninth to seventh

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) 1.1 – 1.6, +.5, #20 to #18

WFAN’s internet stream .7 – 1.1, +.4, #22 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Beasley Media Group adult contemporary WMGQ, first month, 10.9 – 7.4, -3.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WCBS-FM (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLTW (-5.1)

Up next: January 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Beasley Launches Cooper and Anthony Show in Three Markets

Beasley Media Group is producing a new program hosted by developmental psychologist Dr. Cooper Lawrence and radio personality Anthony Michaels that will air in evenings (7:00 pm to 12:00 midnight) on WRXK-FM, Fort Myers; WPBB-FM, Tampa; and KXTE-FM, Las Vegas. Beasley says that “Cooper and Anthony” is a “new conversational talk show, geared towards men, that will focus on sex, relationships and advice!” The duo has worked together since 2006, including a formerly syndicated radio show and a podcast. Beasley Media Group chief content officer Justin Chase says, “As someone who grew up listening to fun and edgy night shows like ‘Loveline’ and others, I’m very excited to launch the ‘Cooper & Anthony’ show on three of our great rock brands. They will most certainly make radio a lot more interesting at night in Fort Myers, Tampa and Vegas.” Cooper states, “This is the show I got into radio to do. I’ve been waiting for the right team with the same vision. We found it with the amazing folks at Beasley. Anthony and I can’t wait to share this show with our listening family, because it’s all about them!”

Industry News

Boston Sports Talker Tony Massarotti Apologizes for Racist Joke

Tony Massarotti – one half of the afternoon drive duo of “Felger and Mazz” on Beasley Media Group’s WBZ-FM, Boston “98.5 The Sports Hub” – apologized yesterday (2/20) for the racially “insensitive” and “hurtful” comments he made on Friday’s program. The Boston Herald reports that Massarotti’s co-host Mike Felger was broadcasting remotely from a business center in a New Orleans hotel in which two Black people were sitting behind him. Referencing a previous trip to New Orleans in which Felger’s vehicle was stolen, Massarotti asked Felger if the two could hear him and when Felger replied that they couldn’t, he said, “OK, so I would be careful if I were you because the last time you were around a couple of guys like that, they stole your car.” During his apology on Monday, Massarotti said he gets why the joke, intended to be poking fun at Felger, was wrong. “It didn’t come off that way. It came off as something far broader and ignorant, and I’m regretful of that… I sincerely apologize, and I will do my best to make sure it never happens again.”Read the story in the Boston Herald.

Industry News

Rita Cosby Joins WABC, New York PM Drive Hour

Red Apple Media says station personality Rita Cosby is joining owner John Catsimatidis for the daily 5:00 pm to 6:00 pm hour on 77 WABC Radio that is now called “Cats & Cosby.” Cosby, who hosts her eponymous show on WABC and the Red Apple Media Network from 10:00 pm to 12:00 midnight, will also occasionally join Catsimatidis on his nationally syndicated Sunday morning program, “The Cats Roundtable.” Catsimatidis says, “I’ve known Rita Cosby for many years and have always deeply admired her incredible journalistic skills. She knows how to ask the right questions so that we can find and reveal the truth on every story. She’s a tremendous broadcaster and I’m delighted she is joining me.” Cosby comments, “I’m beyond thrilled to be working with iconic John Catsimatidis, one of the most accomplished and dynamic business leaders in America. This fast-paced show will look at all sides of the stories that have great impact on New Yorkers, our country, and the world. It’s a journalist’s dream to join John and his great team.”

Industry News

WTOP-FM, Washington Announces Changes to News Wheel

Hubbard Broadcasting’s all-news WTOP-FM, Washington is making changes to its on-air clock and director of news and programming Julia Ziegler has posted a memo to the station’s website to make listeners aware. Starting Monday, Feb. 27, WTOP will sound a bit different on air. She says, “For years, WTOP listeners have been used to hearing our sports reports at :15 and :45 and money/business news at :25 and :55 past each hour. Starting next Monday, our sports reports will begin airing at :25 and :55 and our money/business reports will move to :10 and :40 past each hour. We will also be reducing the number of commercial breaks listeners hear each hour and increasing the amount of news we deliver at the same time. These changes allow us to provide our listeners with longer, uninterrupted news segments, which we believe offer a better listening experience overall.” Ziegler adds they are tweaking how they approach news content. “WTOP will always be the place you can turn to when news is breaking, but we realize news consumers want more than that — not just from WTOP but from the news industry as a whole. So, it is our commitment to balance out those serious news stories we deliver each day with news about the good things going on in the D.C. region, too. Stories that make you smile; stories that inspire hope; and stories that make you laugh or are just cool. We’re also committed to providing you with stories that can help you, your kids, your finances and your health, too.”

Industry News

Nashville Post: How Outkick Reshaped Nashville Sports Talk

Michael Gallagher of the Nashville Post writes about the sports talk trio of Jonathan Hutton, Chad Withrow and Paul Kuharsky – known as “Midday 180” while working at Cumulus Media’s sports talk WGFX-FM – their ultimate decision to join Clay TravisOutkick and the effect that had on the Nashville sports talk scene. Hutton says of their decision in 2021 to go with Outkick, “The timing was perfect, but we also had a chance to grow what we were already doing. We didn’t have to leave Nashville. We own our intellectual property; you don’t have that with radio companies. We’re able to form our own show company, so to speak, and we’re part of the much larger grand scheme of Clay’s vision.” Gallagher’s piece looks at the digital frontier the trio began exploring with Outkick and chronicles their return to the Nashville airwaves. Read his complete story here.

Industry News

Edison: SXM Podcast Network Tops Based on Reach

Edison Research’s latest ranking of the Top Podcast Networks in the U.S. based on total network reach for Q3-Q4 2022 among weekly podcast listeners age 13+ is released and SiriusXM Podcast Network (formerly SXM Media), Spotify, and iHeartRadio take the top three spots, respectively. This ranker – measuring reach as a percentage of the weekly podcasting audience – is based on total audience reach from Edison Podcast Metrics, and Edison says the Q3-Q4 ranker includes increased sample size implemented last year and is based on surveys of 10,579 weekly podcast listeners age 13+. The rest of the top 10 are: 4) Wondery/Audible/Amazon Music, 5) Audioboom, 6) The New York Times, 7) NPR, 8)Audacy, 9) Acast Creator Network, and 10) Cumulus Podcast Network.

Industry News

Beasley Sports Talkers Partner with Soccer Clubs

Beasley Media Group sports talk stations announce partnerships with Major League Soccer clubs. First, WBZ-FM, Boston “98.5 The Sports Hub” and the New England Revolution extend their partnership to make “98.5 The Sports Hub” the flagship home of the Revolution for years to come. Longtime Revolution play-by-play voice Brad Feldman returns to the call alongside former Revolution and U.S. Men’s National Team forward Charlie Davies. Additionally, “98.5 The Sports Hub” will introduce “The Soccer Show” – a weekly one-hour program to air on Saturday mornings from 6:00 am to – 7:00 am. In Philadelphia, Beasley’s WPEN-FM “97.5 The Fanatic” announces a new partnership with the Philadelphia Union to serve as the club’s official radio broadcast partner. Primary hosts of Union match broadcasts will be Dave Leno and Sheanon Williams.

Industry News

Yesterday’s (2/20) Top News/Talk Media Stories

President Joe Biden’s trip to Europe including a surprise visit to Ukraine; Vladimir Putin announces Russia is suspending participation in the latest nuclear arms treaty; the Supreme Court begins hearing arguments against Section 230 that gives internet publishers immunity from postings by users; Jimmy Carter enters hospice; the aftermath of the toxic train derailment in East Palestine, Ohio and criticism of Transportation Secretary Pete Buttigieg’s response; House Speaker Kevin McCarthy gives January 6 Capitol security camera footage access to FOX News’ Tucker Carlson; and the winter storm affecting much of the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Being Realistic About Podcast Revenue

By Steve Lapa
Lapcom Communications Corp
President

It looks like the podcast business is hitting those ever-present speedbumps.

No, I am not predicting a demise. I’m just asking why there weren’t a few more hardball questions.

If you sell or manage with eyes wide open, you’ve already read what the February 15 New York Times article chronicled. The cutbacks, drops, and hiring freezes hitting the double-digit-growth podcast business has some in the radio business saying, “Told ya so.”

Who has the chutzpah to say that to Tom Brady and Michael Strahan of Religion of Sports, or Michelle Obama of “The Michelle Obama Podcast?” When your bank account is on fumes, you speak the economic truth. The formula of star power driving unique audio content didn’t instantly convert to super-sized audience levels attracting super-sized revenue. What did VOX, Spotify, Amazon, NPR and other well-respected players miss?

— Never assume, (because assuming…) An out-of-the-box assumption listeners would pay for content to create a separate income stream, didn’t really take. Even the most aggressive marketer would think twice before assuming that listeners generating millions of downloads of free podcasts would suddenly pay to listen. Maybe a select few passionate followers would, but could you change the historic perceived value of the masses? When it comes to paywalls for play, be sure to test, adjust, and re-test before you project income.

— Ad sales sell out levels. A typical podcast has about a quarter of the inventory available in a typical hour of most news/talk and sports talk programs. Yet despite podcasts with limited inventory and higher CPM for host-read ads inside the podcasts, the projections from those well-respected companies tanked. The reason is elegantly simple. Too much podcast inventory chasing too few dollars.

— It’s the economy, stupid. Thank you, political strategist James Carville. The story goes the phrase was on a sign in Bill Clinton’s campaign headquarters and helped Clinton beat Geroge Bush in 1992. Did any of the gurus consider the economy?

— Who would have thought print newspaper sales have something in common with podcasts? Did anyone consider the impact of endless ad inventory becoming a commodity despite celebrity content? Never easy to predict which celebs will convert from the big screen or TV to podcast audio.

I had the privilege of producing cast members of Discovery’s “American Chopper” in a 39-episode podcast series. Even those crazy motorcycle dudes were challenged bringing their millions of TV and online fans to the podcast world. Hindsight is 20/20. Let’s never stop learning so we can always aim for higher earnings.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: Sound Popular

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineWeekend ask-the-expert shows can be a powerful marketing tool. In a recent column, I outlined how attorneys – an industry where supply exceeds demand – can differentiate from competitors’ look-alike billboards and often-tacky TV spots.

And, well-coached, brokered weekend hours can drum up lots of business for financial advisors, and how-to hosts fielding calls on a variety of other topics. For years, an EXTERMINATOR has done Saturday mornings on WPRO-AM, Providence, and the guy’s a rock star.

Tip for weekend warriors: Record every call you take. Build a library.

— With a trove of pre-recorded calls, you can recycle previous live calls, to get-the-ball-rolling, and steer the conversation into your lane. And sounding so popular implies your authority.

— With all we do to make your weekend show “appointment listening,” you don’t want to disappear when you’re on vacation.

— When you assemble the show that airs in your absence, do include the appropriate disclaimer, but avoid the “Best of” cliché that screams “re-run.” Instead of simply repeating a previous show intact, make it a true best-of, with calls that were on-topic and particularly helpful.

— And rather than repeatedly saying “Don’t’ call,” let the board op thank those who do call (off-air); or if calls ring-through to voicemail, use it to collect callbacks, deepening your collection.

— You can also repurpose calls into topical FAQ podcasts, to-which you Tweet links, and promote on-air and to your email database.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

WPEN-FM, Philadelphia’s John Kincade Holding “Open House”

“The John Kincade Show” at Beasley Media Group sports talk WPEN-FM, Philadelphia’s “97.5 The Fanatic” is hosting Open House Week in which listeners are invited to join them in person at the Beasley Media Group performance studio in Philadelphia. Show hosts John Kincade, Bob Cooney and Pat Egan have been soliciting listeners via the station’s website to reserve spots to be in-studio today through Friday (2/24). Kincade says, “More than any show in Philly sports radio, we have always been interested in getting out and interacting with our listeners. This is a great way for us to welcome our listeners behind the scenes at our brand-new performance studio to get even better connected with the show.” Special guests scheduled to join the show include Philadelphia Union coach Jim Curtin, Sixers radio announcer Tom McGinnis, Sixers TV announcer Kate Scott, former Phillies players Tommy Greene and Mickey Morandini, Flyers radio broadcasters Tim Saunders and Steve Coates, Zach Berman from The Athletic, and ESPN’s Adam Schefter.

Industry News

Cumulus Bloomington Raises $101,705 for St. Jude’s

Pictured below are staffers from Cumulus Media Bloomington, Illinois’ showing the final tally of the 15th Annual Radiothon for St. Jude Children’s Research Hospital that raised $101,705. The company’s three stations – news/talk WJBC-AM and its music-formatted sisters – produced the two-day fundraising event on Thursday and Friday (2/9-10).

Cumulus Bloomington promotions director and event planner Dana Bell says, “Year after year, our listeners and sponsors show an unbelievable amount of support for the kids of St. Jude Children’s Research Hospital. We thank them for their generosity as they join with us to make a difference in the lives of children and families fighting cancer and other life-threatening diseases. There are so many families in our community who directly benefit from what these Partners in Hope do when they donate money, and it’s great to see our community come together for such an important cause.”

Industry News

BFoA Renames Lifetime Achievement Award in Honor of Ed McLaughlin

The Broadcasters Foundation of America announces the renaming of its annual Lifetime Achievement Award to the Edward F. McLaughlin Lifetime Achievement Award, in honor of the iconic broadcaster, who passed away in 2018. The Edward F. McLaughlin Lifetime Achievement Award recognizes an individual who has made invaluable contributions to the television and radio industries. As previously announced, this year’s award will be presented to Richard Wiley during the Golden Mike Award gala on Monday, March 6, at the Plaza Hotel in New York City. McLaughlin — a former ABC Radio Networks president — is widely recognized for syndicating talk host Rush Limbaugh, a move considered instrumental in the evolution of the modern news/talk radio format. McLaughlin was a longtime supporter of the Broadcasters Foundation and its mission to provide aid to people in radio and television who are in acute need. He served as the Foundation’s chairman for many years and held the title of chairman emeritus when he passed away in 2018. BFoA chairman Scott Herman says, “Ed was known as a leader and innovator. He recognized talent and daringly pushed forth new ideas that propelled network and AM radio forward. It’s fitting that the Lifetime Award be named in his honor.”

Industry News

Falun Gong Reaches Out to American Talk Media Hosts for Support

The spiritual movement called Falun Gong (also referred to as Falun Dafa) has become very popular in China encompassing many of the meditation, health and philosophical tenets of Buddhism and other ancient Eastern religions. After its public introduction in 1992, Falun Gong spread peacefully throughout China until 1999, at which point the Communist government began to see it as a threat to its supreme authority and began persecuting its practitioners. In a short amount of time, it became the most popular form of qigong in China. Various government surveys and media reports placed the number of people practicing between 70 and 100 million by 1998. Thousands of people could be seen practicing Falun Gong exercises outdoors in parks in China’s large cities as well as cities around the world, including the U.S. Before the persecution started, Falun Gong had become an integral part of Chinese society. By the time the Chinese Communist Party (CCP) turned against Falun Gong in 1999, there were 100 million Falun Gong practitioners. The CCP’s persecution of Falun Gong is a comprehensive nation-wide effort that encompasses many different forms of cruelty and inhumanity. Torture, murder, brainwashing, imprisonment, rape, forced labor, propaganda, slander, robbery, and economic deprivation form the foundation of the campaign. The harvesting of organs from living Falun Gong practitioners for transplant sale has taken the persecution to a whole new level. TALKERS magazine is in communication with the New York City-based Falun Dafa Information Center which reports the following message to our readers: The fact that the CCP is enacting these crimes in the world today creates a series of questions. If China is willing to do this to a harmless and innocent group of its own citizens, what wouldn’t it do to the rest of the world if it felt that it had the power and incentive to do so? Would it violate the human rights of other nation’s citizens, invade a neighboring country, or try something worse? Do we each have a responsibility to stand up for innocent victims who are being tortured and slaughtered by their own government? If your neighbor was not bothering you but they were slaughtering their family members what would your responsibility be? Given the truth of this situation, what is your responsibility?  TALKERS encourages the talk media community to make contact with Levi Browde, executive director of the Falun Dafa Information Center to arrange interviews with him and other experts to raise consciousness among Americans to this dire human rights threat as well as other detailed insights into tenuous U.S.-China relations. He can be reached via email at levib@faluninfo.net.

Above: Falun Gong practitioner arrested at Tiananmen Square