February 2024 PPM Ratings Takeaways – Part Four
February 2024 PPM Data – Information for the February 2024 survey period (February 1 – February 28) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.
NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are January 2024 – February 2024 (6+).
AUSTIN
News/Talk
KLBJ-AM 5.7 – 5.1, #5 – #5
KJCE .1 – .3, #28 – #28
News
None
Sports Talk
KVET-AM .8 – .9, #22 – #21
KBPA-HD2 1.1 – .5, #19 – #24
KTAE DNA – DNA, DNA – DNA
Public Radio News/Talk
KUT 6.9 – 7.4, #3 – #2
KUT-HD2 DNA – DNA, DNA – DNA
RALEIGH
News/Talk
WTKK 7.5 – 8.0, #4 – #3
WPTF 1.0 – .8, #18 – #19
News
WRAL-HD3 .3 – .3, #24 – #24
Sports Talk
WCMC-FM 3.4 – 2.2, #11 – #15 (Carolina Hurricanes)
WCMC-FM HD2 DNA – .2, DNA – #25 (Carolina Hurricanes)
Public Radio News/Talk
WUNC 9.0 – 8.5, #2 – #2
Note: Sports talk WCMC-FM’s -1.2 (3.4 – 2.2) represents Raleigh’s largest (6+) January 2024 – February 2024 decrease.
INDIANAPOLIS
News/Talk
WIBC 5.1 – 4.9, #7 – #10
News
WOLT-HD2 .2 – .2, #25 – #25
Sports Talk
WIBC-HD2 3.7 – 3.0, #13 – #16
WNDE .5 – .5, #22 – #21
WXNT DNA – .2, DNA – #25
Public Radio News/Talk
WFYI 4.6 – 4.6, #8 – #11
Sports talk WFNI (DNA – DNA) is the flagship of the Pacers.
MILWAUKEE
News/Talk
WISN 11.5 – 9.0, sixth consecutive month at #1
WLIP .1 – .1, #26 – #27
WTMJ DNA – DNA, DNA – DNA
WGKB DNA – DNA, DNA – DNA
News
None
Sports Talk
WRNW 3.7 – 2.1, #11 – #15
WOKY .2 – .2, #23 – #20
WSSP .2 – .2, #23 – #20
WKTI DNA – DNA, DNA – DNA
Public Radio News/Talk
WUWM 2.2 – 2.6, #14 – #13
WHAD 1.2 – 1.2, #16 – #17
WHAD Stream DNA – DNA, DNA – DNA
Notes: News/talk WISN’s -2.5 (11.5 – 9.0) represents Milwaukee’s largest (6+) January 2024 – February 2024 decrease.
Sports talk outlets WOKY and WSSP are part of a seven-way tie at #20
NASHVILLE
News/Talk
WWTN 5.4 – 5.7, #6 – #5
WLAC 2.1 – 2.1, #18 – #17
News
WNRQ-HD2 DNA – DNA, DNA – DNA
Sports Talk
WGFX 8.0 – 4.9, #2 – #9
WPRT 2.3 – 1.5, #17 – #19 (Predators)
Public Radio News/Talk
WPLN 4.9 – 4.9, #8 – #9
WPLN-HD3 Stream .2 – .2, #23 – #24
Note: Sports talk WGFX’s -3.1 (8.0 – 4.9) is the largest (6+) January 2024 – February 2024 decrease by any station in the 48 PPM-markets.
PROVIDENCE
News/Talk
WPRO-AM 6.9 – 6.8, #4 – #4
WHJJ 1.0 – 1.1, #13 – #13
News
None
Sports Talk
WVEI 2.1 – 1.7, #9 – #11
WBZ-FM DNA – DNA, DNA – DNA
WPRV DNA – DNA, DNA – DNA
Public Radio News/Talk
WGBH 2.1 – 2.4, #9 – #8
WNPN 1.5 – 1.4, #12 – #12
WCAI .1 – .1, #18 – #18
NORFOLK
News/Talk
WNIS 2.3 – 2.0, #14 – #14
WGH-FM HD2 .2 – .2, #23 – #23
News
WNOH .3 – .3, #21 – #22
Sports Talk
WVSP 1.9 – 1.4, #15 – #16
WGH-AM .2 – .2, #23 – #23
Public Radio News/Talk
None
JACKSONVILLE
News/Talk
WOKV-FM 8.0 – 8.9, #3 – #3
News
WJBT-HD2 .2 – DNA, #24 – DNA
Sports Talk
WOKV-AM .4 – .2, #21 – #21
Public Radio News/Talk
WJCT 1.6 – 2.2, #16 – #13
Note: News/talk WOKV-FM’s +.9 (8.0 – 8.9) represents Jacksonville’s largest (6+) January 2024 – February 2024 increase.
WEST PALM BEACH
News/Talk
WFTL 3.0 – 2.3, #7 – #9
WZZR 1.3 – 1.4 #14 – #13
WJNO .9 – 1.1, #15 – #14
News
None
Sports Talk
WMEN .7 – .5, #16 – #16
WBZT .4 – .4, #18 – #18
Public Radio News/Talk
WLRN 2.8 – 2.1, #9 – #10
WLRN-HD2 Stream DNA – DNA, DNA – DNA
GREENSBORO
News/Talk
WPTI 3.5 – 3.2 #9 – #10
News
None
Sports Talk
None
Public Radio News/Talk
WFDD 5.3 – 4.7, #6 – #6
WUNC 2.8 – 2.6, #11 – #12
MEMPHIS
News/Talk
WREC 1.4 – 1.5, #11 – #10
KWAM .5 – .4, #13 – #13
News
None
Sports Talk
WMFS 3.2 – 2.5, #7 – #7 (Grizzlies)
WMFS Stream .2 – .2, #14 – #14 (Grizzlies)
Public Radio News/Talk
WKNO 1.9 – 1.7, #9 – #9
WKNO-HD2 DNA – DNA, DNA – DNA
HARTFORD
News/Talk
WTIC-AM 6.6 – 5.7, #4 – #6
WDRC-AM 1.8 – 1.6, #14 – #14
WTIC-AM Stream .4 – .4, #18 – #18
WPOP DNA – DNA, DNA – DNA
News
None
Sports Talk
WUCS 2.0 – 1.4, #13 – #16
Public Radio News/Talk
WNPR 4.1 – 5.1, #8 – #7
WFCR .6 – .4, #17 – #18
Note: Public radio news/talk WNPN’s +1.0 (4.1 – 5.1) represents Hartford’s largest (6+) January 2024 – February 2024 increase.
Contact Mike Kinosian at: Mike.Kinosian@gmail.com
important sports moments and “105.7 The Fan” personalities’ favorite memories. Celebratory programming includes two live broadcasts of the “Big Bad Morning Show” hosted by 
subscriptions, and more. Veritonic CEO Scott Simonelli comments, “We take pride in our collaborations with visionary leaders, amplifying the impact of our solutions and elevating the value delivered to our clients. This seamless integration empowers us to furnish our clients with even more comprehensive, insightful, and actionable data. It equips them to finely tune their audio campaigns, ensuring optimal results while instilling confidence in the allocation of their advertising budget across channels.”
votes in Florida’s primary elections today (3/19). Gallagher was first in line this morning and posted this picture on “X” (formerly Twitter) as he left the polling place, and it received more than 15,000 views in the first 30 minutes. Gallagher adds, “In Chicago, most voters will view it twice. Or more.”
February 2024 PPM Data – Information for the February 2024 ratings period (February 1 – February 28) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
March is half over, and the Madness is just beginning.
For spring break this year, Sarah and I revisited Sandals Grand Bahamian all-inclusive resort – NOT inexpensive, and very worth it. We’ve already booked same-week-next-year, and we think we know who we’ll see there then.
news/talk/sports WXLM-AM, New London. The first match aired last Saturday (3/16) versus New Mexico United. An additional nine matches will air on the two stations. Cumulus regional vice president Holly Paras says, “I am delighted that our stations will enter into this new broadcasting partnership with Rhode Island FC and help to bring the Southern New England community the passion and drama of this new team and exciting sport.”
weakness in the national and network marketplace, and first-time hurdles in our Subscription Digital Marketing Solutions segment. In total, Digital now represents 51% of Townsquare’s 2023 net revenue and 55% of our 2023 Adjusted Operating Income, and maintained a 30% Adjusted Operating Income margin, consistent with 2022’s margin. The strong cash generation characteristics of our assets allowed us to produce $68 million of cash flow from operations in 2023, an increase of $18 million, or +35%, as compared to the prior year. We could not be more pleased to share that given our strong cash position, we were able to repurchase and retire approximately $27 million of our Unsecured Senior Notes at a discount during the year. In addition, we repurchased $17 million of our common stock, and paid a high-yielding dividend while also investing in our business. We also ended the year with a strong cash balance of $61 million and net leverage of 4.43x, retaining financial flexibility moving forward. Despite the lack of tailwinds at our back in 2023, I am very pleased with how the Townsquare team navigated the progressively challenging economic landscape. We outperformed competitors and gained market share due to our local focus and our digital platform. I believe that our performance over the past several years has demonstrated the efficacy of our Digital First Local Media strategy and validated our focus on local markets outside of the Top 50 U.S. cities, reinvigorating my confidence in our business model and our path moving forward.”
firm to complete its audits of the consolidated financial statements and internal control over financial reporting included in the Form 10-K. Urban One expects its auditor will issue an unqualified opinion on the consolidated financial statements. The reason for the delay is that Urban One has identified material weaknesses in its internal control over financial reporting and as a result, expects some of its internal controls over financial reporting and disclosure controls will be ineffective as of December 31, 2023. The Annual Report on Form 10-K for the year ended December 31, 2023, will describe these material weaknesses, and the Company is implementing plans to remediate them. The company says it does not anticipate any changes to its previously audited financial statements, nor does it expect to report financial results for the fourth quarter and full year ended December 31, 2023 that are materially different from the financial guidance range previously provided by the company during its third quarter earnings call.
community at-large. The 2024 Leadership Awards honorees are: Don Bouloukos, CBS and ABC Radio executive; Frank Comerford, chief revenue office, president, commercial operations, NBCU Local; Traug Keller, president, ABC Radio Network/SVP, ESPN Radio; Kathleen Kirby, partner, Wiley; Mike McVay, president, McVay Media Consulting; and John Rouse, EVP, ABC Affiliate Relations, Disney Platform Distribution. The Lowry Mays Excellence in Broadcasting Award is bestowed annually on an individual in broadcasting whose work exemplifies innovation, community service, advocacy, and entrepreneurship. The 2024 Lowry Mays Excellence in Broadcasting Award recipient is Erica Farber, president & CEO, RAB. The Broadcasters Foundation Breakfast is complimentary to all in broadcasting. 
at age 69 after suffering a heart attack. St. Pierre served with WABC, New York during his career but worked much of his career in Rhode Island radio and TV. He programmed talk outlets including WPRO-AM, WHJJ-AM, and sports talk WPRV-AM in Providence and anchored sports on WPRI-TV, Providence. He is a member of both the Rhode Island Radio and Television and the City of Pawtucket Halls of Fame. He is survived by his wife Patti. 
dramatically understate AM/FM radio’s shares; 2) AM/FM radio represents the dominant ad-supported audio platform with a 68% overall share and a massive 86% in-car share; 3) In a typical day in America, 95% of Americans never listen to ad-supported Spotify. 94% never listen to ad-supported Pandora; 4) Podcasts’ audience soars. At a 20% share of ad-supported audio, podcasts now represent one out of every five minutes of U.S. ad-supported audio; 5) Among registered voters, AM/FM radio leads in ad-supported audience share (68%) followed by podcasts (21%); 6) After a pandemic lull, the proportion of AM/FM radio listening occurring in-car roars back; and 7) Powered by podcasts, spoken word is on a tear: 40% of all time with ad-supported audio goes to spoken word, up from 27% pre-pandemic. 
director of sales with Cox Media Group. Audacy Houston VP of sales Alana Lujan comments, “Judy’s extensive experience in talent development, coupled with her recent involvement in business development, multi-media buying and digital innovation, makes her a powerhouse addition to Audacy’s sales leadership team. With her expertise, Judy is poised to make an immediate and substantial impact. Here’s to an exciting journey with someone who will bring so much to the table!” Lakin states, “I am thrilled to join the exceptional leadership team at Audacy. The Houston market’s wide variety of broadcast and digital products makes me eager for what will come. The local sales team’s incredible skills and high energy is a tremendous plus to this opportunity.”
WHO morning show. Today, Simon Conway – the station’s PM drive host – was part of the on-air team. Amy Sweet posted the following message to Facebook, “Our sincere appreciation goes out to every listener who has tuned in to WHO over the years, making it possible for us to build upon the rich tradition of excellent programming that sets us apart from other stations. We have truly enjoyed connecting with each one of you through various initiatives designed to foster deeper connections within our beloved community. As we move forward into unknown territories, we are filled with anticipation and hope for what lies ahead!”
audio experienced a 17% decline. The study identified radio app and voice users as super users who shared common traits and expectations. Audacy notes, “These highly engaged individuals demand seamless transitions for Audio across their home, phone, and car systems… Moreover, they exhibit readiness to spend, particularly in high-budget categories like home improvement and financial services, responding actively to targeted radio ads. For advertisers, crafting personalized ads targeted at these audiences presents an exceptional opportunity to guide listeners through all stages of the purchase funnel.” Other key findings of the study include: 1) Nearly half of radio app users sought information about advertised products online after hearing an ad in the car, compared to 22% of all listeners; 2) 31% of radio app users and 27% of voice users visited the store they heard about, doubling the rate of all listeners; and 3) 27% of radio app users purchased advertised products, more than doubling the rate of all listeners. 
pm to 6:00 pm show. Young served for years as the station’s morning drive host and retired from that position at the end of 2022. Young has been producing a weekly podcast that drops Wednesday mornings, a project he will continue. 
Think about the concept for just a minute. Manhattan Island for $24? Peter Minuit knew value.
Sell a local advertiser a promotion – a contest which awards a major prize from the advertiser’s inventory – to the winner who creates the best commercial for the advertiser.
