Industry News

WHBY, Appleton Updates its Brand

Woodward Community Media’s Appleton, Wisconsin news/talk WHBY says that following a historic year celebrating a century of service to Northeast Wisconsin, it is launching its new brand identity and logo. Woodward says, “The rebranding effort comes on the heels of WHBY’s year-long, 100th-anniversary celebration, which concluded last week. While the festivities honored the station’s deep roots and legacy since 1925, the new visual identity is designed to carry that legacy into a multi-platform future. The new look is encapsulated by the station’s rebrand slogan: Brand New Look. Same Trusted Voice. Woodward Fox Valley market manager B.J. DeGroot says, “We spent the last year lookingimg back at a century of service to the Fox Valley, but today, we turn our gaze forward. After retiring our special 100-year commemorative look, we didn’t want to just go back to ‘business as usual.’ We’re kicking off our second century with a fresh new look that reflects the evolution of WHBY and our unwavering commitment to the next generation of listeners.” WHBY brand manager Alex Thomas adds, “We are excited to usher in a new era of WHBY. Our rebrand represents a new chapter of WHBY and reflects who we are today and where we are heading next. This transformation goes beyond a new logo. It represents our vision of strengthening community awareness, enhancing the way we deliver news and conversation in the Fox Cities and beyond. While our look may be changing, our core values remain the same. Being trusted, local, and community driven remains a pillar of WHBY.”

Industry Views

Sabo Sez: The “Constant Threat” Isn’t Exactly What It’s Cracked Up to Be

By Walter Sabo 
A.K.A. Walter Sterling, Radio Talk Show Host

imgAssessing the hourly threat to the very existence of the medium of radio is a popular hobby among conventioneers. The audience levels for radio are astonishingly constant since 1970, but according to “radio people,” they are living at the edge of a volcano. Spotify radio, SiriusXM radio, Pandora radio, TuneIn radio, Internet radio, there are all kinds of radio! General Motors wants to throw AM/FM radio out of the car as in “do you really need radio in the car?” Radio’s response to the in-car-removal threat is by promising non-stop typhoons and hurricanes.

The actual threats to established radio companies are non-established radio companies. With the death of meaningful on-air competition, a consolidated industry can easily anticipate the strategies of all major “brands” (formerly known as stations). What cannot be anticipated are actions that are a true threat: Outlier owners throwing creative grenades into the sleepy radio ecosystem.

All viable radio formats launched as unanticipated surprises. New formats are greeted with hostility and predictions of doom. All of them. Yes, even adult contemporary. Eventually – or tomorrow – a new format will be deployed by a desperate owner with a handful of stations, an owner with a retailer’s mentality will go for broke with a format – or a series of shows – that will not be anticipated, cannot be duplicated and is not cheap.

See the threat? A true threat will be a new format that successfully attacks the core of dozens – hundreds of established stations, stations owned by venture capital. It will not be anticipated, cannot be duplicated by hundreds of stations and does not “scale” i.e. isn’t cheap. But the new format would be so rapaciously embraced by the public that it would force all other stations to completely change their on-air content and their sales strategies. Imagine the impact of that threat.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.

Industry News

Audacy Partners with Portland Fire and Portland Thorns Clubs

Audacy is entering into broadcast agreements in Portland to use its radio stations as the official radio home of the WNBA’s Portland Fire and the NWSL’s Portland Thorns. KMTT-AM “910 ESPN Portland” will serve asimg the flagship for the Portland Fire. Select games will also simulcast on KRSK-FM “105.1 The Fan.” Portland Thorns games will air on KNRK-HD2 with 10 select games airing on “910 ESPN Portland.” Audacy Portland SVP of sales Ryan Cooley states, “We’re incredibly proud to welcome the Portland Fire and the Portland Thorns to the FAN Sports Network. Our city has long been a leader in supporting women’s sports, and we’re especially excited to welcome the Fire back to Portland after over two decades.”

Industry Views

Monday Memo: Why Local Media Still Moves Communities

By Holland Cooke
Consultant

imgIn “When Everyone Knows That Everyone Knows” (Scribner) cognitive scientist Steven Pinker unpacks a deceptively simple idea: Society runs on common knowledge. Not just what people know individually, but what they know OTHERS know-they-know.

Read that again, aloud. It describes the invisible wiring that drives humans to coordinate, trust, cooperate, and sometimes revolt.

If that sounds abstract, it shouldn’t. Radio and television are the most powerful common knowledge machines ever invented. And in an era when media fragmentation has turned audiences into isolated microtribes, broadcasters who understand Pinker’s point gain a strategic advantage.

Broadcasting creates the “Shared Reality” communities run on

When a radio or TV station says, “Schools are closed,” that’s not just information. It’s a signal that everyone else in town heard the same thing. That shared certainty is what lets a community move in sync. Pinker reckons that this is the essence of coordination: people don’t just act on facts – they act on what they believe others believe.

This is why broadcasters remain indispensable during storms, emergencies, elections, and civic moments. Digital platforms can inform individuals. Only broadcasting can inform everyone at once, and – crucially – make it known that everyone else heard it too.

Trust and legitimacy flow from common knowledge

Pinker notes that institutions derive their authority from shared understanding. Money works because everyone knows everyone else accepts it. Laws work because everyone knows everyone else knows the rules.

Local broadcasters occupy that same psychological space.

A trusted anchor or morning host doesn’t just deliver news – they confer legitimacy. When they say, “Here’s what’s happening,” they’re not merely reporting; they’re establishing the community’s shared frame of reference. In a fragmented media world, that’s gold.

Dueling Realities: FOX News vs MSNow

Inside each bubble, people know what everyone-like-them knows. When national narratives clash, local broadcasters become the last shared reality left.

Local radio and TV, by contrast, still operate in the realm Pinker describes: weather, schools (and EVERYTHING ELSE that triggers a parent’s concern), roads, emergencies, local elections, shared rituals and routines. These are not ideological. They’re lived. Local broadcasters still produce the kind of common knowledge that makes a town function. Cable networks and partisan talk radio produce the kind that makes a tribe feel coherent.

Local broadcasting is still where a community becomes a community.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Uncategorized

Dr. Asa Andrew Poised at Dynamic Intersection of Radio and Pro Wrestling

Health/lifestyle syndicated talk media star and ringside physician, Asa Andrew, M.D. (a.k.a. Dr. Asa) finds himself strategically positioned at the dynamic intersection of radio and wrestling as TNA Wrestling announces a collaboration that will integrate its premium live events, weekly television programming, digital platforms, and fan experiences across iHeartMedia’s formidable audio network. Dr. Asa has achieved imgTALKERS “Heavy Hundred” national prominence for years, originally launching his daily three-hour “The Dr. Asa Show” on its flagship radio affiliate, iHeart’s WLAC, Nashville. Andrew has subsequently and simultaneously returned to his roots as a professional wrestler and recently joined TNA Wrestling as the company’s ringside physician and head of sports medicine.

Andrew tells TALKERS, “I am excited to see these two entertainment and media giants come together. Finally, my two passions are aligning synergistically. TNA Wrestling has seen immense expansion this year as its president Carlos Silva led the company into one of its largest growth periods. This includes a major TV network deal with AMC for our weekly live show, ‘Thursday Night iMPACT!,’ as well as filling up arenas in major cities across America with record breaking crowds. Now – from the radio, TV, and podcast studio to the professional wrestling ring – talk media’s ‘America’s Health Coach’ and professional wrestling’s ‘Ringside Physician’ Dr. Asa has a significant cross-section of his brand in one place.”

As part of the agreement, iHeartMedia will serve as the presenting sponsor of the TNA Wrestling Pay-Per-View Pre-Show for all remaining 2026 premium live events. The integration will feature prominent brand visibility across broadcast graphics, in-arena announcements and event marketing. On TNA’s flagship weekly television program, “Thursday Night iMPACT!,” airing nationally on AMC, and streaming on AMC+ in the U.S., and worldwide on TNA+, iHeartMedia will receive premium broadcast integration including sponsorship of the LED Walkout Ramp, one of the most visually recognizable elements of TNA’s live events and television presentations.

Check out Dr. Asa, the ringside physician, in action

Dr. Asa had to respond a real-life medical emergency during a recent TNA World Championship match in New Orleans between current standard bearer Mike Santana and challenger, “Bulletproof” Steve Maclin. Maclin took a superkick and Santana connected with the left side of his jaw almost knocking him out and delivering an instant concussion (as immediately evaluated by referee Alice Lane).  Dr. Asa‘s instincts were equally quick as he was sliding into the ring while referee Lane was throwing up the X sign. That’s when a referee crosses the two forearms to make an X. It signals there is a serious injury and the match needs to pause until a medical doctor can evaluate the wrestler to see if the match is to be stopped or can continue. Dr. Asa made the decision to stop the match, and Maclin was transported to the hospital for further evaluation. Thankfully, Maclin only suffered a mild concussion with slight neck pain and spasm. He should be returning to the ring soon once he is medically cleared.  To see a video clip of this incident, please click here

Industry News

Warshaw Implies Cumulus Had Eyes on Audacy Before SFM Got Involved

The Jeffrey Warshaw vs Soros Fund Management case has brought up questions about how SFM became majority owner of Audacy. Connoisseur Media owner Jeffrey Warshaw is suing SFM for breach of contract, unfair trade practices and more in alleging that he had a deal with the company’s Michael Del Nin in 2022 and began working together “to try acquiring Cox Radio, with Del Nin agreeing that Warshaw wouldimg manage the business as CEO upon successful acquisition.” Warshaw also says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024 and alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition.

imgNow, in recent court filings, Warshaw claims that by mid-2023 he had identified HG Vora as the key holder of Audacy’s distressed debt and, through industry contacts, came to believe that HG Vora was already aligned with Cumulus Media to merge the two companies. But the filings stop short of proving that such a deal ever existed in a formal sense.

Warshaw relies on what he “deduced” from conversations in the market – not on a signed agreement, binding term sheet, or documented commitment between HG Vora and Cumulus. SFM’s response goes directly at that point saying it had been evaluating a potential investment in Audacy for more than a year before Warshaw’s involvement, positioning its eventual acquisition not as a hijacked opportunity, but as the result of an independent strategy already in motion.

Now we wait to see if Warshaw can prove a Cumulus-backed pathway was real or if SFM can demonstrate that it was already tracking Audacy. Whether the Cumulus-Audacy deal was a genuine near-transaction or simply informed speculation appears to hinge on what documents and/or third-party witnesses reveal.

Industry Views

SABO SEZ: Common Sense is Always the Solution

By Walter Sabo
A.K.A. Walter M Sterling
WPHT, Philadelphia
Sterling Every Damn Night
Sterling on Sunday Syndicated, TMN
Another Side of Midnight, WABC, New York

imgIn 1952, the success formula for today’s radio was discovered and put into practice by two hungry entrepreneurs:  Todd Storz and Gordon McLendon. Both men owned dying radio stations in medium and major markets. The industry was suffering from a lack of purpose or solutions due to the advent of television which drove the migration of hit network radio shows to television. Lucille BallBob Hope, and Gertrude Berg were on radio first.

Storz and McLendon developed “Top 40” with their own brains and money. Top 40 was research and focus group based, as well as. Storz tried it first in Omaha, then Kansas City and Miami. McLendon in Dallas, Houston, Minneapolis, and New Orleans. The formula was simple but not obvious. Their common-sense solution worked in all formats: music and talk.

Ruth Meyer was Storz’s PD in Kansas City and I worked with her at ABC. She was very clear when outlining the Storz history, “It was all Todd.”

Success ingredients

The formula: Target one demographic. Play their hits – often. Call out the names of as many people in the audience as possible – make the listener a star.  Present with enthusiasm. Promote at every local crowd event possible. Repeat.

All of the McLendon and Storz stations grew instantly, usually to number one.

That ingredient list works repeatedly for station after station for decades. But, and here’s the but, all of those ingredients have to be in the recipe. Leave out promotion, for example, or research, and it doesn’t work. But the full ingredient list does work for every single format.

I asked Mickey Luckoff, who ran talker KGO as the number one station in San Francisco for most of our lives, how he selected his on air talk hosts to which he replied, “They all come from top 40 because I can teach them talk but I can’t teach them radio.” His promotions were non-stop and smart, TV campaigns were non-stop and research, yes, research – non-stop!

When Adult Contemporary was evolving, my team was responsible for the NBC FM properties. Corporate finance people who went to Wharton urged me to go slow, layer in expenses when launching this odd new format. I knew layering was a recipe – for failure!!! All the ingredients had to be rolled out at once. In 1981, WYNY in New York had a $2 million dollar cash and a $2 million barter promotion budget. Result, a $3 million profit and a 5 share.  Thanks to PD Pete Salant and GM Al Brady Law. We used the Storz/McLendon recipe with AC music and Dr. Ruth, it obviously works.

WGMS-FM was a classical station in Washington, DC. When it was owned by RKO and run by visionary Jerry Lyman, it applied the Storz/McLendon recipe to classical music. Their promos announced that WGMS played “Real Oldies – Your favorites from the 1600s, 1700s and 1800s!” WGMS aired a tight playlist of hits. Special weekends were popular, such as a “Beethoven Weekend” with t-shirt giveaways. The station was a profit monster, top 10 in Washington DC.

Five years ago, WABC-AM was about 28th in NYC as a result of cutting costs, by god the cost cutting was epic and so was the failure. Today, John Catsimatidis, the owner, and Chad Lopez, the president, have grown the station to a 4 share and number eight in New York. An AM talk station, number eight and growing. What? How? They put in all the ingredients. The station is data driven. The talent is live. External paid ads run for WABC almost every single day. The air team goes to local events to meet the crowds. WABC airs live listener music requests and dedications on the weekend with Cousin Bruce Morrow and Joe Piscopo – live. Did I mention live?

Today not history

The team is happy. They are making radio. This isn’t nostalgia. Mr. Cats is a very current based businessman who expects results. Like Storz and McLendon he is an entrepreneur, a private owner deploying common sense. He’s doing what is proven, what works. Bravo.

Conclusion: There is nothing wrong with radio. Just stop. Include every ingredient in the proven recipe; expect stunning results.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.

Industry News

Asheville’s WWNC Adds FM Signal

iHeartMedia’s Asheville news/talk outlet adds an FM signal to its broadcast as it begins simulcasting on translator W225CJ-FM, Asheville. iHeartMedia Carolinas area president Drew Salamon states, “Extending News Radio 570 WWNC to 92.9 FM gives Western North Carolinaimg greater access to trusted news and talk at a time when local information matters more than ever. This expansion reflects our ongoing commitment to serve Asheville and the surrounding communities with credible voices, local connection and meaningful conversations.” iHeartMedia area SVP of programming Zac Davis adds, “After our post–Hurricane Helene broadcast, it became clear just how essential WWNC is to Western North Carolina. Over the past year, we’ve focused on expanding our ability to serve the community, and this next step allows us to reach even more listeners. It’s a natural extension of the incredible work our Asheville team has already done.”

Industry News

Cumulus Names Wirthlin to Lead Salt Lake City Cluster

Cumulus Media appoints Joyce Wirthlin vice president/market manager for its Salt Lake City station group that includes news/talk KKAT-AM and four music brands plus its digital marketing services for local advertisers. Wirthlin most recently served as market president for iHeartMedia’s Salt Lake City operations. Cumulus Media president of operations Daveimg Milner comments, “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”

Industry News

Steve Jones Assumes Ownership of Skyview Networks

In a memo to staffers, Skyview Networks president and CEO Steve Jones announces that he has completed the acquisition of the company and is the new owner, effective immediately. He writes: “This transition further strengthens long-term direction and focus that ensures continuity. Our leadership team will continue exemplifying our company values, and our day-to-day priorities remain centered on client outcomes, operational excellence and teamwork. It is also important to recognize Ken Thiele,img who founded the company 30 years ago.” Thiele’s message to staff was: “First and foremost, I want to thank you all. Skyview Networks exists, and is respected across the industry, because of the talent, grit and customer commitment each of you bring every day. Since joining Skyview Networks, Steve has expanded our business portfolio and led with a steady focus on growth and stability. It is with this confidence in leadership that Skyview’s trajectory and momentum continues.” Jones adds, “On a personal note, I am proud of the team that has built and sustained Skyview Networks’ reputation across the industry. This company is special because of you. Serving as the leader of Skyview Networks is a responsibility I take seriously, and I am committed to continue leading with transparency, respect and a long‑term focus on our people and business.”

Industry News

Mateo to Host Sunday Show on WABC

Red Apple Media unveils a new weekend program on WABC, New York hosted by former NYC mayoral candidate, co-founder and spokesman for United Bodegas of America, and chairman of the New York Stateimg Federation of Taxi Drivers, Fernando Mateo. The new show, “No Excuses with Fernando Mateo” airs Sundays and 6:00 pm. Station owner John Catsimatidis says, “There are 65 million Hispanics in the U.S. and New York City is home to nearly three million of this fast growing population… With Mateo as part of our on-air lineup, we can super serve the needs and interests of the Hispanic community.”

Industry News

Audacy Cuts Hit WIP, Philadelphia

Audacy is undergoing another round of staffing cuts and Awful Announcing reports that WIP, Philadelphia’s Eagles sideline reporterimg Devan Kaney is among those cut. In 2024, Kaney was promoted to sideline reporter after the station let Howard Eskin go. She’d appeared regularly on the morning show with Joe DeCamara and Jon Ritchie. She’s quoted in the Philadelphia Inquirer saying, “I had a blast working at WIP and sincerely enjoyed my time there. But as the old saying goes, when one door closes, another opens.” See the Awful Announcing piece here.

Industry News

Cumulus Says 2025 Annual Report Filing Late Due to Bankruptcy Proceedings

Cumulus Media files a notice with the Securities and Exchange Commission revealing that it is unable to files its annual 10-K with the Commission due to its status in Chapter 11 bankruptcy protection.img Specifically, since the company must get permission from the court to retain PricewaterhouseCoopers LLP as the independent registered public accounting firm for the company and its subsidiaries to complete the 10-K, it must wait to clear the objection hurdle expected to be complete by April 8. Cumulus notes that the ultimate timing of its filing of its Annual Report is dependent upon entry of the order.

Industry News

Pioneering Black Talk Host Bob Law Dies at 86

Bob Law, the Black radio personality who hosted “Night Talk” on WWRL,img New York, has died at age 86. According to The Grio, Law put “Night Talk” into national syndication in 1981 through the National Black Network. The piece says it was considered the first nationally broadcast Black radio talk show in the country. He began his career with WWRL in New York as a community affairs director, eventually rising to program director. See The Grio piece here.

Industry News

Connoisseur Media to Acquire Five Nebraska Signals from NRG Media; Will Sell Four Topeka Stations to MSC Radio Group

Connoisseur Media is both a buyer and a seller in news today. First, the company announces it is acquiring five radio signals in Nebraska from NRG Media. Those include news/talk KLIN-AM, Lincoln and its FM translator K257GN-FX and four music stations – three in Lincoln and one licensed to Milford, Nebraska.  Connoisseur says the transaction isimg pending regulatory approval by the FCC and is expected to close in summer of this year. Connoisseur CEO Jeff Warshaw states, “We are over the moon to be able to add these phenomenal properties and team to our company. This marriage will allow us to even better serve the community and our clients.” NRG Media CEO Mary Quass adds, “The Lincoln stations have been a very important part of our story, and we are pleased to pass them to Jeff and his team. Jeff is a broadcaster who shares our commitment to great local service, quality programming, and deep community connections!” At the same time, Connoisseur is entering into a deal with MSC Radio Group to sell its Topeka cluster that includes news/talk WIBW-AM and three music brands. About this sale, Jeff Warshaw says, “We’re incredibly proud of the impact these stations have had in Topeka and the connections they’ve built with listeners. As we continue to refine our portfolio, this agreement allows us to focus our resources on key growth markets while ensuring these stations are well-positioned for the future with KNZA. We’re confident they will continue their legacy of serving the community with a strong emphasis on local engagement, news, and partnerships.”

Industry News

Newsmax CEO Chris Ruddy Gets Exclusive Interview with Netanyahu

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Newsmax CEO Christopher Ruddy is in Israel and did an extensive, exclusive interview with Israeli Prime Minister Benjamin Netanyahu. Ruddy is pictured above being interviewed in the streets of Tel Aviv by senior correspondent John Huddy as he previews the interview. See this clip here.

Industry News

Care Jones Named New England Market President for iHeartMedia

iHeartMedia promotes Care Jones to market president for its New England markets Providence, Rhode Island; Manchester and Portsmouth, New Hampshire; and Cape Cod, Massachusetts.img iHeartMedia division president Jeff Thomas says, “Over the past three months I have had the opportunity to work with Care and I can say without hesitation that she is the best person for this important role. Her leadership and coaching skills make her a perfect fit for the position.” Jones comments, “I’m absolutely thrilled to step into the role of market president at iHeartMedia — it’s an incredible honor and an even greater opportunity. I can’t wait to celebrate big wins, chase bold goals and grow alongside a truly exceptional team.”

Industry News

Dan Dakich Re-Ups with Outkick; Exits WXNT, Indy Radio Show

Multimedia sports platform OutKick and sports personality Dan Dakich sign a multi-year contract for Dakich to continue as the host of the “Don’t @ Me” program. As part of the new deal, Dakich will step away fromimg hosting his radio show on Cumulus Media’s WXNT-AM, Indianapolis “Indy’s Sports Ticket 1430 AM” and he will be exclusive to OutKick starting April 1. OutKick senior vice president and managing editor Gary Schreier says, “Dan Dakich has been a vital part of OutKick’s success. He provides unique insight and never hides from sharing his opinion. That combination is what OutKick stands for and we’re thrilled to have him for the years to come.” Dakich comments, “I’m beyond thrilled to continue as the host of ‘Don’t @ Me.’ This journey with OutKick has been incredible and has allowed me to share my opinion unapologetically. I can’t wait for what’s to come as my OutKick show continues to stand out among other sports shows that are afraid to speak their minds.”

Industry News Uncategorized

Allen Sliwa Named PM Drive Co-Host at KGB-AM, San Diego

iHeartMedia San Diego’s KGB-AM “Sports 760” appoints Allen Sliwa co-host of the afternoon drive show alongside Jon Schaeffer. “Schaefferimg and Sliwa” airs daily from 3:00 pm to 6:00 pm. Sliwa most recently served with the Los Angeles Lakers Radio Network. Station PD Mary Ayala says, “I’m incredibly excited to welcome Allen to our team. His experience, sports knowledge and natural connection with listeners make him an outstanding addition to our station. Pairing Allen with Jon creates a team we believe will deliver one of San Diego’s premier sports talk shows.”

Industry Views

Monday Memo: “Tell Me What Happened”

By Holland Cooke
Consultant

imgGood News/Bad News: Fender‑benders, slip‑and‑falls, and other “injuries caused by the negligent, careless, or reckless actions of others” will always happen. That’s the good news…for personal injury attorneys. Their bad news is that supply WAY-exceeds demand, and their advertising reflects it.

It all looks the same. The billboards are interchangeable: a headshot and a promise of six-figure settlements. When everyone is saying the same thing, differentiate with gimmicks. TV spots are either goofy shtick or tough-guy talk. Where I live, “The Heavy Hitter” has a phone number jingle Southern New Englanders can sing from memory. Competitors’ numbers are even easier, 444-4444 and 777-7777.

If you will be in Las Vegas for the NAB Show, turn on local TV there. You will howl. Some firms pitch “we charge less,” like a radio station dropping trou’ on rate to grab the whole buy. And there are the nationally syndicated spots, customized for local firms, in which cartoonishly terrified insurance executives beg to settle. Or the hard-boiled attorney threatens to “beat them in court.” Baloney! A jury trial is the last thing most personal injury firms want. Too time consuming, too risky.

Like radio’s, a lawyer’s inventory is perishable. We can’t monetize yesterday’s unsold avail. And lawyers can’t add the client who didn’t come in yesterday for that free, no obligation consultation. No “intake,” no sale. Which is exactly why they should be using radio.

“The lawyer is in, the meter is off” is the proposition when attorneys host brokered weekend talk shows and take listener calls. No look-alike billboard or tacky TV spot can humanize the attorney – and demonstrate comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation. So instead of slogans or shouting about settlements, build the client’s message around four words that are turning callers into clients on weekend talk radio: “Tell me what happened.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

“Friday Night Live” Celebrates Five Years

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Last Friday night (3/27), Kevin McCullough and Cristyne Nicholas hosted their “Radio Night Live” program based at Salem Media’s WNYM-AM, New York AM 970 The Answer and celebrated the program’s fifth anniversary. McCullough says, “Since launching March 19, 2021, during New York City’s pandemic recovery, the show has delivered roughly 260 episodes and featured more than 400 A-list guests. Blending talk radio with entertainment-driven interviews and live-event energy, the program has established a unique niche in primetime spoken-word programming. Friday’s show reflected on its founding mission – helping reconnect audiences – and pointed toward continued growth across Salem Media Group platforms and digital distribution channels.”

Industry News

Joe Thomas Visits New Affiliate in Chattanooga

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Talk Media Network morning show host Joe Thomas (left) – host of “First Thing Today with Joe Thomas” is pictured above with WGOW-AM program director Michael Yaffee (right). Thomas did his morning program from his soon-to-be affiliate en route to CPAC in Dallas. Thomas says, “What a great city! What a great bunch of people!”

Industry News

New York Festivals Unveils the 2026 Radio Awards Shortlist, Showcasing Global Audio Excellence

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The New York Festivals (NYF) 2026 Radio Awards unveils the 2026 Radio Awards Shortlist. NYF says, “Innovative audio storytelling from creators across six continents was carefully evaluated by the New York Festivals 2026 Radio Awards Grand Jury. This year’s shortlist reflects the breadth of the medium, featuring entries across audiobooks, podcasts, drama, imgdocumentary, breaking news, entertainment, and music, submitted by global networks, production companies, and independent storytellers.” Submissions of note include programs from Alabama Media Group, Bloomberg, CBS News, ESPN, NPR, and SiriusXM. Award-winning entries will be announced during the New York Festivals 2026 Storytellers Gala virtual event on May 21. The virtual event will include featured global audio and video highlights, award winners’ acceptance speeches from around the world, and up-close and personal spotlights featuring some of radio and television’s most respected storytellers. See the complete shortlist here.

Industry News

Zoe Burdine-Fly Retiring from Connoisseur Media

Connoisseur Media senior vice president Zoe Burdine-Fly announces that she is retiring from the company as member of the leadership team in which she’s worked closely with teams across the organization in several markets. Burdine-Fly comments, “It was not an easy decision to retire from imgthe industry that I love. I will treasure the friendships and relationships I have built over the years. To those who have taken a chance on me, thank you. To those I have had the privilege to work with over the years, thank you. Working in radio has been a tremendous ride and I have enjoyed every minute of it.” Connoisseur Media CEO Jeff Warshaw says, “Zoe’s career in this industry speaks for itself. We appreciate the experience and insight she shared with our team. I personally thank her for her time with Connoisseur Media and wish her a very happy and well-deserved retirement.”

Industry News

Top News/Talk Media Stories This Past Week (March 23-27)

Here are the most talked about stories of the past week (3/23-27) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Israel-Iran War / Conflicting Reports of Talks
  2. TSA-ICE-Air Travel Woes / DHS Funding Stalemate
  3. LaGuardia Investigation
  4. Oil Prices / Financial Markets Activity
  5. Mullin Confirmed to DHS Post
  6. Social Media Addiction Verdict
  7. SAVE America Act / SCOTUS Hears Mail-In Balloting Case
  8. Dem Flips FLA State Seat
  9. CPAC 2026
  10. Robert Muller Dies

People

  1. Donald Trump
  2. Pete Hegseth
  3. Jared Kushner / Steve Witkoff
  4. Benjamin Netanyahu
  5. Markwayne Mullin
  6. John Thune / Katie Britt
  7. Chuck Schumer
  8. Mark Zuckerberg / Sundar Pichai
  9. Emily Gregory
  10. Robert Muller

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