Monday Memo: Entitled? Or Enabling?
By Holland Cooke
Consultant
Those are the two consultant buzzwords that hosts I coach are hearing in their sleep. And a couple more “E” words: Empathy and Empower.
“The Greatest Generation” led the way
My dad spent 3+ years half a world away during World War II and when he and the rest of “our boys” came marching home, the world we grew up in was set in motion. After all the sacrifices those years asked, life was good again, better than ever for my parents, children of the Great Depression.
Our grandfatherly president – a war hero general – built us an Interstate Highway System, and Dinah Shore sang, “See the USA in a Chevrolet.” The G.I. Bill helped vets through college, and low-interest mortgages fueled a housing boom. Life was good in the leafy cul de sac, where 78.3 million people my age were born. 65-some million of us are still around, wearing progressive lenses and comfortable shoes, insured by Medicare and collecting Social Security.
Now, it’s our turn
Like that two-front war we survived in the 1940s, we are again doubly challenged.
- COVID knocked the world off-balance. Those now indignantly second-guessing a better-safe-than-sorry shutdown don’t seem to recall freezer trucks as makeshift morgues. We chuckle as Zoom tells workers to come back to the office, but labor unions are flexing their muscle in this full employment economy. That’ll happen when a virus subtracts a million Americans WHILE Boomers retire, and others reassess and subsist on the gig economy. The New Normal isn’t.
- Anger as the new joy. And it’s not all Trump’s fault. He didn’t invent grievance and resentment. He just made it popular; and soreheads one-up each other in social media that seems like consequence-free venting, until the next gun nut opens fire.
Listeners are wondering “What NEXT???”
Eggs are down, gas is up again (since last month, though down almost 20% in a year). Tornadoes, floods, scorching heat, baseball-size hail, devastating wildfires… all of which raise prices. We shoot down China’s spy balloon, and their (and Russia’s) war ships loiter off Alaska. Trump! Hunter! 2024! After all the fuss about vaccines, polio resurfaces in New York and leprosy (!) cases are rising in Florida. No wonder Barbie is breaking box office records.
Is the appeal of solutions not obvious? More useful than argument? While everyone is coping, are we offering noise? Or news-you-can-use?
I’m cautioning any talker willing to listen… to listen. “Enabling” dialogue is the-opposite-of “entitled” monologue. Empower listeners, by letting them weigh-in. Empower them with access to guests whose advice they value. Three-way talk like that enables them (and enables them to quote you).
Your empathy is a gift.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke
10:00 pm to 1:00 am slot. Additionally, the station adds new weekend shows including Compass Media Networks’ “The Erick Erickson Show” (Saturdays, 1:00 pm to 4:00 pm), FOX News Radio’s “FOX Across America” with Jimmy Failla (Saturdays, 6:00 pm to 8:00 pm), and Todd Herman (Sundays, 7:00 pm to 9:00 pm). Audacy Gainesville-Ocala SVP and market manager Peter Rothfuss states, “These strategic changes mark the most significant additions to the station’s talk show roster in years, reinforcing its position as North Central Florida’s premier news and opinion-leading station. The fresh lineup showcases the most influential voices in the region and is designed to propel ‘The Sky’ towards unprecedented growth, especially as the station approaches the highly anticipated election season.”
hosts of the 12:00 noon to 3:00 pm program, effective Monday (8/14). They have been the interim hosts since February. Additionally, Jake Skorheim has assumed hosting duties for the evening program “KIRO Nights.” Skorheim was the producer for the Dori Monson show from 2009 through 2016. Bonneville Seattle director of news and talk 
programming Bryan Buckalew says, “I’m thrilled about these new shows, and I hope our audience will be too. Listeners can expect dynamic conversations based on the top news stories of the day, keeping our community informed and entertained. Jack and Spike have good chemistry and a keen sense of humor. They do a great job of blending informative discussions with lighthearted banter. In an era marked by divisiveness, Jack and Spike emphasize common ground over polarizing debates. Their show demonstrates the power of dissecting complex issues rather than simply magnifying superficial differences.” Buckalew adds, “I couldn’t be more excited to have Jake back in the building. He is thoughtful, creative, and has a great sense of humor. I look forward to listening as Jake develops his distinct voice and builds an audience across a diverse range of digital platforms.”
a proven track record of driving success for digital clients across broad spectrum of media, including broadcast television, newspaper, and radio. He brings with him a 
passion for developing digital strategy that delivers results for local businesses.” Tyler Toti comes to Tulsa from CMG San Antonio to serve as digital client performance manager. CMG Tulsa VP and market manager Mark Shecterle comments, “Ben and Tyler have an impressive history of working collaboratively to develop successful digital media strategies for their client partners. Their expertise, coupled with CMG’s vast array of topline digital products, will create a powerful resource for Tulsa businesses. I’m thrilled to have them join our veteran team of market-leading media consultants.” CMG Tulsa operates news/talk KRMG-FM and three music-formatted stations.
the history making adventure of a lifetime, blowing the lid off the Iran-Contra scandal and almost taking down the Reagan presidency.” Former New York Times bureau chief Stephen Kinzer states, “During the 1980s and 1990s, Cookie Hood was the single driving force behind the most successful television coverage of Central America that appeared across the United States. ‘Journalista’ is a series of stories over four decades in the making and will entrance each listener to the realities of what really happened during that time.”
Congressman to support the AM Radio For Every Vehicle Act, Senate Bill 1669…stopping automakers from removing the AM band from new models they are manufacturing. SRN hosts Mike Gallagher, Charlie Kirk, Sebastian Gorka, Hugh Hewitt, Brandon Tatum and Dennis Prager are featured in the PSAs. SRN VP/news & talk programming Tom Tradup comments, “This action is one way the 80-million people who depend on AM radio for news, critical weather updates and vigorous debate on issues can peacefully and patriotically approach their lawmakers directly to share their views.”
No, this isn’t about college football or New Year’s Eve. Wait, maybe it is.
Committee passage of the AM Radio for Every Vehicle Act. This legislation will ensure that the tens of millions of AM radio listeners across the country retain access to local news, diverse community programming and emergency information. Moreover, this legislation enables AM radio’s continued role as the backbone of the nation’s Emergency Alert System. We thank Sens. Markey and Cruz, Chair Cantwell and the bipartisan cosponsors of this bill for their leadership to safeguard AM radio’s pivotal role in keeping the public informed when disaster strikes. We urge swift passage of this important legislation.” 
1999. Beasley says that in his new role, he will report directly to chief content officer Justin Chase and will work directly with the company’s production directors to help foster high quality creative production by leveraging the talented producers within the company and developing systems to reduce friction and redundant work. Chase comments, “Over the past 10 years, I’ve relied on Tom for many important corporate initiatives and special projects. No matter what he tackles, I’ve always been impressed with his professionalism, performance, and leadership. We look forward to leveraging Tom’s skills for the benefit of our overall company.”
world-famous architect and the mass murders that took place at his home; how bathing suits went from 30 pounds of wet wool to the thong; the original Olympics with athletes competing completely in the nude; and an iconic inventor who actually stole his masterpiece. Steele says, “My fascination with these kinds of stories is all about a fun peek behind the curtain of what we think we know about famous folks, events and lifestyles. When we discover these incredible backstories, it’s a blast worth repeating to friends! I look forward to helping listeners deepen their connection to the past, so we can understand how we got to the present, and how to better map out our future.”
format phases including a full color magazine and eventually a daily online operation geared to providing news, advice and opinions to professionals involved in programming, managing, marketing and operating an array of related platforms in what has come to be known as talk media. This includes most popular forms of spoken-word AM and FM radio, plus online programming, podcasting, cable television and satellite broadcasting. During this period, TALKERS has produced and presented 26 national conventions in New York and another three in Los Angeles. Add to that more than 35 regional, national and international forums about the field and countless radio rows including several at the White House in conjunction with both the Bill Clinton and George W. Bush administrations. TALKERS remains and will continue to be a non-partisan proponent of the First Amendment with a great love and passion for talk media’s roots in the century old medium of radio.
When was the last time you went shopping for a quality living room rug? Not an oriental, because that is just too easy. We’re talking high quality living room rug that will blend in and stand the test of time… and the dog. Next to fighting with a credit card company, it’s the worst shopping experience ever.
THE Best Bit I’ve Heard This Month was by Gene Valicenti, morning host, WPRO-AM/WEAN-FM, Providence.
By 2009, I had been making my living consulting and coaching talk hosts for 14 years, but I myself had not yet hosted a talk show. Like Rush Limbaugh before he went-talk, I had lots of on-air time under my belt as a music DJ. And that same skill set contributes to talk radio success: “Play the hits” (topics) and convert Cume to AQH (technique).
Former President Trump Effectively Working Talk Radio. Syndicated Newsmax Radio star Rob Carson conducted an exclusive interview with former President Donald Trump yesterday morning (6/13) for his popular midday radio show (12:00 noon – 3:00 pm EDT). Newsmax played it at 12:00 noon and then repeated it during the 2:00 pm hour to the delight of the show’s national roster of affiliates. According to a Newsmax spokesperson, “President Trump called Rob this morning and we were supposed to have 15 minutes. After 20 minutes, the former President’s people started asking us to wrap up but Trump said to ignore them, stating that he wanted to spend more time with Rob, and that he is a fan of Rob’s TV and radio shows. The two ended up speaking for a half hour.” The interview covered topics including the White House cocaine controversy, Trump’s criticism of the Dept. of Justice, the 2024 campaign, the border, human trafficking, the economy and even Elvis Presley. The full interview can be heard by clicking here: 
Lynn Montemayor Promoted to Director of Sales at Beasley Media Group Detroit. The Beasley Media Group announces sales pro Lynn Montemayor has been promoted to director of sales at the company’s Detroit-based radio properties. Montemayor most recently served as the GSM of 101 WRIF-FM, 94.7 WCSX-FM, 105.1 The BOUNCE, 105.9 KISS-FM, Detroit PRAISE Network, and Motor City Sports Talk The ROAR. Beasley Media Group Detroit VP/market manager Patti Taylor tells TALKERS, “Lynn is one of the most passionate and adept leaders I have ever worked with. She is thoughtful and fair, a creative teammate and a tenacious partner. I feel lucky and grateful to be working alongside Lynn in this next chapter of the Beasley Detroit cluster.” Montemayor is stepping up to fill the shoes of Taylor who was also recently promoted to her current position.
As TALKERS noted yesterday (Thursday, 7/13), Genuine Austin Radio’s KTXX “104.9 The Horn” will be dropping its sports talk format in just over two weeks (8/1). For the past seven years, “The Horn” was the home of University of Texas football, men’s basketball and baseball broadcasts; however, that will change owing to the upcoming format flip. Taking over as new flagships for the Texas Longhorns are iHeartMedia Austin sports talk KVET-AM “AM 1300 The Zone Austin’s Sports Talk” and its country cluster-mate, KVET-FM. The two outlets will simulcast football and men’s basketball. 
According to iHeartMedia sports president Kevin Legrett, “The Texas Longhorns is one of the leading college sports brands in the country. Longhorn Nation continues to be recognized for their pride and dedication to their home team. We are excited to be the broadcast home to these passionate sports fans, providing great programming and play-by-play coverage not only in Austin, but everywhere via iHeartRadio.” University of Texas vice president/director of athletics Chris Del Conte comments, “The move of our network’s flagship radio station to KVET is a huge win for our fans in Austin and central Texas. The powerful signals of ‘AM 1300 The Zone’ and [KVET-FM] will give our Longhorn faithful access to crystal-clear radio game broadcasts from the northern tips of Williamson County down to the southern regions of Caldwell and Hays counties and out east to our friends in Bastrop and west into the beautiful Hill Country. No matter where you are in that footprint, you’ll get your Horns loud and clear from kickoff, tipoff or first pitch. Then you add the cherry on top to this deal with our network’s partnership with the mighty brand of iHeartMedia, and we’ve hit a home run in every way.” This will be Craig Way’s 23rd year as play-by-play voice of the Longhorns. The deal was negotiated by rightsholder Learfield’s Longhorn Sports Properties.
In celebration of Chicago Cubs play-by-play announcer Pat Hughes’ induction next week into the Baseball Hall of Fame, the team’s flagship – Audacy sports talk WSCR “670 The Score” – will air a series of special programming. WSCR vice president and brand manager Mitch Rosen opines that, “Pat’s induction into baseball’s Hall of Fame is a testament to his exceptional broadcasting career and unwavering dedication to the Cubs and ‘670 The Score.’ For 28 seasons, Pat’s voice has captured the essence of Cubs baseball. We’re delighted to recount the franchise’s cornerstone moments sound-tracked by his unforgettable calls and honor a fixture in Chicago sports.” Next Friday (7/21), WSCR will air “Pat’s Call to the Hall,” a three-hour (6:00 pm – 9:00 pm) audio retrospective of Hughes’ career. Hosted by Hughes’ radio booth partners Ron Coomer and Zach Zaidman, the special will feature interviews with – among others – former Cubs manager Joe Maddon; current Cubs skipper David Ross; sports broadcaster Bob Costas; and musician/songwriter Eddie Vedder. Next Saturday (7/22) following its broadcast of the Cubs game, the station will air Hughes’ induction speech from Cooperstown (New York) and will rebroadcast “Pat’s Call to the Hall.” In addition, WSCR is airing vignettes saluting Hughes’ career. The Baseball Hall of Fame named Hughes this year’s winner of the Ford Frick Award, which recognizes excellence in broadcasting. A nine-time Illinois Sportscaster of the Year, Hughes won the award three times in Wisconsin as the voice of the Milwaukee Brewers.
WBEN/Buffalo Adds the Armstrong & Getty Show. The Armstrong & Getty Show has added yet another major market – WBEN, Buffalo. The Audacy-owned outlet is one of the most respected news/talk radio stations in the country having won numerous state, regional, and national awards for its news reporting. It is also one of the country’s heritage stations, tracing its beginning to 1922. WBEN operations director/Audacy news talk format VP Tim Wenger tells TALKERS, “We’re thrilled to have Armstrong & Getty as part of the evening lineup at WBEN. Their entertaining approach to current events and politics is a refreshing way to cap off the daylong programming on the station.” In a joint statement, Jack Armstrong and Joe Getty (pictured above left) say, “We’re excited to join the list of great radio voices that have been part of Buffalo and WBEN. Now, more than ever, it’s important that folks get a perspective from outside the mainstream media. We’re here to be that honest voice.” For more information about The Armstrong & Getty Show, contact Eric Weiss at The Weiss Agency: 
Las Vegas Abuzz Over Raiders and Jimmy Garoppolo. Nationally syndicated, Las Vegas-based TALKERS Heavy Hundred host Dr. Daliah Wachs of the Genesis Communications Network met and received a jersey signed by the new Las Vegas Raider‘s quarterback Jimmy Garoppolo. The two are pictured (right) at an NFL “Salute To Service” event at Nellis Air Force Base. Wachs tells TALKERS, “The region is hopeful that Garoppolo will add that winning spark to the team if only he stays healthy.”
officer Jessica Cordova Kramer opines that, “When you think of making life suck less, you think [of] chef José Andrés. He and the JAM team work tirelessly to make the world a better place; we are so grateful to get to be a small part of their work by serving as partners to JAM for these two shows.” José Andrés Group president Sam Bakhshandehpour proclaims that, “Working with Lemonada Media is an exciting new chapter in the evolution of José Andrés Media. Joining their dynamic network will allow ‘Longer Tables’ and ‘Pressure Cooker’ to reach new audiences, sharing powerful stories that explore the many ways that food connects us all.” Introduced last year, Andrés’ “Longer Tables” engages with eminent figures across various fields. Previous guests have included Anderson Cooper; Secretary of State Antony Blinken; actress Eva Longoria; primatologist Jane Goodall; and French chef Eric Ripert. Meanwhile, “Pressure Cooker” is hosted by food journalists Jane Black and Elizabeth Dunn. It explains challenges of feeding families in our age of anxiety. Lemonada Media’s roster includes “Wiser Than Me with Julia Louis-Dreyfus”; “Choice Words with Samantha Bee”; “Funny Cuz It’s True with Elyse Myers”; and Gracie award-winner “Last Day.”
of staff often meant instability and near-daily internal leaks to the press. Now, the new iHeartPodcast ‘The Whistleblowers: Inside The Trump Administration,’ co-produced with Best Case and Ark Media, will dive headfirst into the chaos to bring listeners the inside story of the people behind some of the most explosive government revelations in American history.” Taylor is a bestselling author and the former chief of staff of the U.S. Department of Homeland Security. He first wrote anonymously, but later revealed himself as the author after publishing the #1 bestseller A Warning in 2019. Each episode focuses on a different “whistleblower” including Reality Winner, Andrew McCabe, Alexander Vindman, Olivia Troye, Dawn Wooten, Grant Turner, and Stephanie Grisham. 
programming and spoken-word radio. Energy, enthusiasm, and experience within the genre is a must. You will be responsible for all aspects of programming including managing on-air staff, imaging, station strategy, developing and executing revenue generating sales & programming promotions, website & social media, digital content and have a strong understanding of the core audience(s). 
Congratulations! You’ve made to the halfway point this year.
inductee worked most of his career in Chicago, spinning the hits at stations including WLS, WCFL, WMAQ, WBBM and WJMK. A private family interment has been held.
show on the station for nearly three decades. Leach tells the news outlet that his role as “a smart, local progressive-leaning talk show on a commercial radio station is going the way of the dinosaur. ‘It was certainly my hope to make sure that we had a wide array of viewpoints and to make sure a lot of people’s views and opinions were heard, and I feel like we accomplished that. I find that a really gratifying part of the job. We opened up that platform and that ability to be heard to a wider audience.’” Additionally, the new lineup does not include current early evening host Frank McNeil, who tells the State Journal Register that station management suggested another time for his program that “wasn’t acceptable at this point in time.” 
very successful track record in radio. His experience as a college athlete gives him a truly unique perspective. This is a robust market for sports. College rivalries dominate the landscape while local pro teams like the Carolina Hurricanes, NC Courage and Durham Bulls unite fans under one umbrella. Tim’s coverage will give listeners a broad understanding of the sports that intersect here, and his expert analysis will pinpoint what’s at stake for fans, teams, and the Triangle.” Capitol says, “Afternoon drive on ‘99.9 The Fan’ will also feature the talents of local favorite Dennis Cox, who will produce the show and take on a larger on-air role alongside Tim.” Donnelly will also contribute web content and analysis on WRALSportsFan.com and original longform audio content for the Capitol Broadcasting Podcast Network.
Ciorciari says, “Taking a legacy AM radio station and re-imagining it into an additional radio format in a local market is an exciting expansion of Bold Gold’s local broadcast portfolio, and is a testament to an incredible team of local broadcast professionals, a supportive community, and the importance that local radio continues to have to provide local news, talk and information.” Bold Gold Media New York director of programming Chase Daniels comments, “The launch of ‘Catskills News Talk’ marks another BOLD move in our New York market as we expand our programming offerings and bring back the heritage ‘Voice of Sullivan.’ Putting this station together required a lot of well-thought-out decisions and I’m honored to have had the opportunity to bring it all together.” Beyond morning drive, the company has not revealed programming details other than to say, “Popular radio shows covering a variety of topics including financial market updates, investing, lifestyle, health, politics, sports and others will round out the station’s programming.”