Industry News

Reuters Study Reveals Newsmax is a Top News Brand

The annual Digital News Report from the Reuters Institute for the Study of Journalism shows that Newsmax is one of the 12 online news brands that Americans turned to most. Reuters found that 8% of Americans —im about 25 million Americans — turn to Newsmax for their news at least weekly.  Newsmax CEO Christopher Ruddy says, “Newsmax’s rise is even more stunning considering the newness of our brand, Big Tech efforts to thwart us, and several virtual TV distributors still keeping us from their subscribers.” Newsmax recently announced its plans for an initial public offering later this year with a listing on the New York Stock Exchange or Nasdaq.

Industry News

FOX News Media to Simulcast Presidential Debate

FOX News Media is presenting live coverage of the CNN presidential debate on Thursday (6/27) from Atlanta. Special programming is being made available across FOX News Media platforms, including FOX News Channel, FOX Business Network, FOX News Digital, FOX News Audio and FOX Nation. At 7:00 pm ET, FNCim will kick off debate preview coverage with an early edition of “Jesse Watters Primetime,” followed by “FOX News Democracy 2024” at 8:00 pm ET with chief political anchor Bret Baier, anchor and executive editor Martha MacCallum, Dana Perino, Jesse Watters, and Sean Hannity from the debate’s spin room in Atlanta. The hosts will be joined by FNC senior political analyst Brit Hume and contributors Kellyanne Conway, Richard Fowler and Karl Rove. After the debate, Sean Hannity will host the 11:00 pm ET hour live on FNC from the spin room in Atlanta to break down the event and the public’s reaction.

Industry News

TALKERS News Notes

Good Karma Brands and ESPN Los Angeles 710 AM announce a new partnership with the University of Southern California to become the official broadcast home of USC Athletics, including USC Football, USC Men’s Basketball, and USC Women’s Basketball. ESPN Los Angeles market manager Sam Pines comments, “We are thrilled to partner with USC Athletics and bring game coverage to our passionate audience in Los Angeles on ESPN LA 710 AM and beyond with the opportunity for fans to tune in on the ESPN LA app. USC has a rich tradition of excellence in sports, and we are committed to delivering the high-quality coverage for Trojans fans.”

PodcastOne podcast, “Gals on the Go,” is teaming with skincare band fresh beauty for a live podcast recording event in New York City tomorrow (6/22) as part of the Second Annual fresh Beauty Rose Pop-Up. Hosts Danielle Carolan and Brooke Miccio will bring their lively banter and engaging conversation to a live audience gathered to celebrate fresh beauty’s Rose Collection. PodcastOne chief revenue officer Sue McNamara says, “At PodcastOne we strive to find pivotal brand associations that resonate with our hosts and their audiences. Our desire to amplify and highlight products and partnerships with out-of-the-box concepts, ideas and innovations allow us and our shows to align with market leading companies like fresh beauty.”

New England Public Media names John Sutton, currently serving as the NEPM interim chief content officer, to the newly established position of vice president of content and audience strategy. NEPM president Matt Abramovitz says, “In this pioneering role, John will develop the strategy and plan to make NEPM the indispensable guide to Western Mass. After months of searching, John stood out because of his many years of strategic and programming consulting in the public radio system, as well as his experience in-house at NPR and Pittsburgh’s WESA.”

Industry News

NYPost: FCC’s Carr Warns of “Soros Shortcut”

Federal Communications Commissioner Brendan Carr commented to the New York Post about liberal billionaire investor George Soros’ acquisition of $400 million of Audacy’s debt (and a potential controlling interest) and the company’s hope the FCC will greenlight its exit from Chapter 11 reorganization. At issue isim the FCC’s requirement to do a foreign ownership review and Audacy’s request that the FCC grant a limited waiver of that review in order to more speedily exit Chapter 11. This request is under heavy scrutiny due to the political aspects of the case. Carr recently told the Post that the FCC should not allow a “Soros shortcut” – a term used by the Media Research Center in its Petition to Deny filed with the Commission – but must follow FCC procedure. Audacy argued in its opposition to the Petition to Deny that there is nothing unique about this request, saying that the FCC “granting a limited waiver deferring its foreign ownership review to facilitate a licensee’s prompt emergence from bankruptcy is consistent with the Communications Act.” Audacy adds that the notion that the limited waiver is new “completely ignores longstanding precedent establishing the Commission-approved special warrant process used in a number of prior transactions to allow licensees to emerge from bankruptcy promptly, while affording the Commission sufficient opportunity to review foreign ownership issues post-emergence.” See the Post story here.

Industry News

“New Jersey 101.5” Morning Host Bill Spadea to Run for Governor

WKXW-FM, Trenton New Jersey 101.5 morning drive talk host Bill Spadea announces his candidacy for governor of New Jersey as a Republican. In announcing his campaign, Spadea says, “I’m an outsider they can’t control and because I’m unapologetically conservative: pro-life, pro-Second Amendment and pro-imTrump… I’ll make the tough budget cuts that scare the career politicians. We’ll fix the way we fund schools so suburban parents pay less property tax. Give kids an education at school, not indoctrination. We’ll stop Joe Biden from using our state as a dumping ground for his illegals and end the handouts they get from Phil Murphy and weak sellout Republicans.” Townsquare Media says Spadea will continue to host his program until he becomes a legally qualified candidate. The company says, “We are sensitive to the legal parameters attendant in keeping a broadcast personality on air while they are seeking public office. Accordingly, we have taken steps and imposed guidelines to ensure that Bill’s on-air presence over the coming months and until he becomes a legally qualified candidate are in accordance with New Jersey election law, applicable FCC guidance, and industry standards and best practices for such circumstances.”

Industry News

Mason Promoted to OM for Spoken Word in Nashville

Cumulus Media promotes Paul Mason to spoken word programming operations manager for Nashville’s news/talk WWTN-FM “SuperTalk 99.7” and sports talk WGFX-FM “104.5 The Zone.” Mason takes over the news/talk programming position previously held by Dan Mandis, who remains host of “Nashville’s Morning News” on WWTN-FM. Cumulus Media Nashville VP and market manager Allison Warren says, “Paulim Mason, a visionary leader who has successfully guided our sports station for the past four years, is now poised to bring the same focus, passion, and energy to our news/talk station – ‘SuperTalk 99.7 WTN.’ With an exciting blend of local hosts delivering both local and national stories in an informative and engaging manner, Paul is ready to lead this station to new heights. As we recently launched the SuperTalk YouTube channel, we anticipate continued dominance in spoken word content under Paul’s steady guidance. I would be remiss if I did not at the same time thank Dan Mandis for his outstanding leadership of the station over the last 10 years. Dan has successfully managed both the station, especially through challenging times, and breaking news while maintaining hosting duties and we look forward to letting him settle into his weekday morning show.” Mason comments, “SuperTalk 99.7 WTN’s reputation in the news/talk format is among the elite. Dan Mandis has built a strong brand, and I look forward to working alongside not only Dan, but with the entire on-air staff (Chris Hand, Matt Murphy, and Brian Wilson), and our producers. The recent launch of SuperTalk TV has positioned WTN to continue to be a leader in news/talk. WTN has loyal clients and listeners, and we are committed to bringing stories, news, and opinions in a meaningful and engaging way. I’m humbled and thankful for the trust Allison Warren, Brian Phillips, and John Dimick have in me to lead spoken word at Cumulus Nashville.”

Industry News

TALKERS News Notes

PodcastOne unveils its newest podcast, “Tactful Pettiness,” a cultural comedy podcast from friends and co-hosts Cody Rigsby and Andrew Chappelle. PodcastOne president and co-founder Kit Gray states, “Cody and Andrew won us over from our very first conversation about developing a podcast. Their enthusiasm and energy are infectious, and their quick takes are hilarious. We cannot wait to introduce some ‘Tactful Pettiness’ into the world of podcasting.”

The Newsweek syndicated radio program “The Josh Hammer Show” joins the program schedule at iHeartMedia’s NewsRadio 610 WIOD Miami where it will air Saturdays at 5:00 pm.

Industry Views

Pending Business: Summertime Blues

By Steve Lapa
Lapcom Communications Corp
President

imWhen market leaders drop rates, what comes next?

We have all been there. A market leading radio station will review sales, income, profits, pacing, costs and determine the best path to increasing income and reversing a negative sales trend is to strategically reduce, repackage or simply drop rates.

Assume the position of being downstream in audience delivery, which should mirror most reading this column. This is the time of year when many news/talk operators face this never-ending strategic pricing dilemma. Unless you are fortunate enough to sell or manage for the market leader, the trickle-down effect of the market leader dropping rates in a knee-jerk reaction to slow sales can be a 90–120-day revenue and income killer for those living downstream. It can happen in any business, but ad sales are particularly vulnerable as cancellations, market business conditions and weather can often impact the delicate ecosystem of radio ad sales.

Like it or not, very few if any business decision makers wake up shouting, “Gotta buy some radio ads right now!” With Father’s Day behind us (hope you had a good one) and Labor Day in front of us, let us review some basics to help keep our collective eye on the prize and focus on delivering performance through year end.

1. Summer Sales. Like or not, the American retail world we grew up and live in today conditioned us to anticipate and respond to those great summer sales events. July 4th, Labor Day, Back to School, these are all themed marketing opportunities that most of us expect and celebrate. That “Summer Sizzler” sale is not limited to steaks, barbeques, fashion, and vacations. Be creative, go with the flow and work with your teams to be a front runner in the creative packaging opportunities department.

2. Plan to adjust. Keep an idea or two on hold until it is “break the glass” time, then pull the trigger on your adjustment and move fast!

3. Expand your prospecting universe. New business opportunities are the lifeblood of sales. That email you send asking if there is anything happening this season is a necessary evil and without anything compelling to add it is deleted as quickly as you hit send. Be different!

4. Balance your short-term sales panic button with a long-term plan. We all must deal with the uncontrollable competitive variables in our sales environment. But success belongs to those who anticipate, adjust, accommodate, and answer the challenge!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: “Cart This Up”

By Holland Cooke
Consultant

Talk host: Hot-key this SFX: stopwatch – TV’s iconic “60 Minutes” sound – 60 seconds of tick-tick-tick, then some sort of time’s-up sound. Play it underneath callers who vehemently disagree with you, or each other.

By giving them uninterrupted time, you will seem more welcoming than rude controlling caricature hosts. (The most compelling shows are those that sound nearly-out-of-control.)

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If the caller’s beef is with you, you’ll likely “win,” because even the most PO’d caller can’t fill the allotted :60.

Another SFX: tap dancing. Play this underneath callers or sound bites of newsmakers who sound like they’re on-the-spot… or under interviews that sound humorously all spin.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

BIN Announces Gun Safety Campaign

BIN: Black Information Network announces the new initiative, “Lock It and Store It! A BIN Gun Safety Awareness Campaign,” designed to inform the community about the importance of keeping guns out of the reach of children to help save lives. It will include the airing of special features, news reports and socialim media on the costs and impacts of unintentional shootings by Black children in America. BIN president Tony Coles states, “This campaign is a shining example of the role community leaders play in the programming on the Black Information Network. This topic has been a part of so many stories we have aired, and keeping children and families safe is vital to the communities we serve. Bringing this campaign to life started with the BIN Local Roundtable and would not be possible without them.” The BIN Local Roundtable was designed as a forum for business and civic leaders from local communities across the U.S. to provide perspective and collaborate with BIN’s leadership team regarding the network’s programming and local engagement.

Industry News

Ongoing Coverage of TALKERS 2024 Radio and Beyond

The 27th annual installment of the talk media industry’s longest running, and most important national event took place this past Friday (6/7) at Hofstra University on Long Island. TALKERS 2024: Radio and Beyond – like its colorful predecessors – was an advance sellout. The power-packed, one-day agenda featured a roster of more than 60 speakers from all ends of the talk radio and related talk media industries including talent, station owners, CEOs, programmers, technical experts, journalists, syndicators, and a wide variety of visionaries. The annual talk media industry tradition was presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and Hofstra’s Lawrence Herbert School of Communication. Key discussions included “Gaining Traction in a Noisy World,” “The Case for AM Radio,” “Generating News/Talk Revenue in the Digital Era,” “The State of Sports Talk Radio,” “The Brave New World of Technological and Generational Change,” “Programming News/Talk Radio,” “Perspectives on Hosting Television Talk,” “Philanthropy and Community Service,” “The Art of Story Telling,” “Talk Radio Programming Opportunities Beyond Politics,” “Meeting the Challenges of Being a Talk Talent,” “The Big Picture of Radio’s Role in a Rapidly Changing World,” and “The State of the First Amendment” among others. As the volumes of data generated by this gathering are sorted out, TALKERS will provide in-depth, detailed coverage of the conference in the days and weeks ahead including posting videos of its key segments.  See a selection of photos from TALKERS 2024 Radio and Beyond below.

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Glenn Beck of Premiere Networks delivering TALKERS 2024 keynote address.  He spoke about the importance of developing storytelling skills as well as maintaining authenticity.  “Mean what you say and say what you mean.”

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Howie Carr (l) of the Howie Carr Radio Network being presented the TALKERS 2024 Lifetime Achievement Award celebrating his long career as a New England talk radio staple as well as his enormous accomplishments fighting crime and corruption as an investigative journalist. Mark Goldman of Goldman McCormick PR (r) made the presentation.

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WOLB, Baltimore veteran talk show host Larry Young paid tribute to the late SiriusXM Satellite Radio icon Joe Madison in a double ceremony honoring the memory of Joe and the outstanding career of his widow/executive producer Sharon “Sherry” Madison who was the 2024 recipient of the TALKERS Woman of the Year award.  Also speaking (but not pictured) at the presentation were Dave Gorab, VP/GM of talk programming at SiriusXM and last year’s recipient Martha Zoller of WDUN, Athens, GA who accepted on behalf of Mrs. Madison who was unable to attend.

We will post more photos from TALKERS 2024: Radio and Beyond tomorrow.

Industry News

Ray Stevens Back on Mornings at WLS-AM, Chicago; Steve Cochran Exits

Cumulus Media made sweeping changes to news/talk WLS-AM, Chicago on Friday as it dropped the Steve Cochran morning drive show, “The Closing Bell” and “PM Chicago” and brings Ramblin’ Ray Stevens back to host the new morning show. The station also moves Westwood One’s Michael Knowles and Matt Walsh into the PM drive hours where “The Closing Bell” and “PM Chicago” had aired. The morning drive changeim also affects air personalities Andrea Darlas and Jane Clauss, but it appears Darlas will continue with the station for weekends and her podcast. WLS-AM program director Stephanie Tichenor says, “Ray has been part of the fabric of ‘The Big 89’ for years. We’re thrilled to have him back in morning drive on 890 WLS-AM.” Stevens comments, “I am beyond ecstatic to be back doing mornings at WLS and 890 in my hometown. Special thanks to Marv Nyren and Stephanie Tichenor for having faith and believing in me. Also special thanks to KCMO’s Donna Baker and Pete Mundo who’ve let me work middays at the radio station for the better part of the year. I can’t wait to get to work and be on the air at the legendary 890 WLS-AM talking NASCAR, politics, football, and everything that makes us the greatest city in the world!”

Industry News

WABC’s Sid Rosenberg Confronts Man Threatening Jewish Commuter

WABC, New York morning drive talk host Sid Rosenberg tells TALKERS he witnessed an anti-Semitic assault on a Jewish commuter on a New York subway train on Friday (5/17). Rosenberg says, “On the downtown 5 train from 42nd street. I get on the train, and I walk by a guy with a yarmulke standing by theim door. I sat down next to him. Seconds later an angry, half-drunk African American guy starts digging his finger into the Jewish man’s chest while yelling, ‘I aint gonna fight for you! I ain’t gonna fight for you! You genocide Jew mother*cker.’Needless to say the Jewish man was scared to death. Noticing that I stood up and proudly proclaimed, ‘I’m Jewish, too!’ I stood next to the Jewish man, arms folded, while the big-mouth bully walked to the end of the car. He continued to rant and holler but he was no longer a physical threat. The scumbag exited the train at the Brooklyn Bridge stop while I sat next to the Jewish man ‘til I got off at Wall Street. He was on his way home to Crown Heights for Shabbat. He said to me, ‘I have no doubt if you didn’t stand up that guy would’ve hurt me. I know who you are. I listen to you. I know you’re a lover of the Jews. I wish people could’ve seen this. Thank you for helping me get home safe for Shabbos. Am Yisrael Chai!’ I will fight for my people despite the potential physical harm to me. God Bless Israel and continue to protect my people!” Don’t miss Sid Rosenberg’s guest appearance on the new installment of the award-winning PodcastOne series, “The Michael Harrison Interview.” He and Harrison candidly discuss the incident and Rosenberg’s position on Israel, Hamas, Gen Z, and NYC crime. It posts tomorrow morning on Talkers.com.

Industry News

Round Three of April PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM sheds one-tenth for a 6.4 share (weekly, 6+ AQH share) but remains ranked #2 in the market, while iHeartMedia’s news/talk KEX-AM dips two-tenths to a 1.6 share good for the #20 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM shoots up 1.4 shares for an 8.1 share finish and remaining ranked #2, while iHeartMedia’s news/talk KNRS-AM/FM is steady with a 2.6 share but climbs two spots to the #15 rank. In Kansas City, Audacy’s news/talk KMBZ-FM adds three-tenths to finish with a 5.6 share keeping it ranked #4, while Cumulus Media’s news/talk KCMO-AM falls half a share to wrap the survey with a 1.5 share, pulling it down to the #18 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

FOX Sports Radio Adds Three Personalities to Weekends

FOX Sports Radio announces the addition of three new sports media personalities to its weekend programming. FOX Sports NFL Analyst Carmen Vitali joins FOX sports reporter Alex Curry to co-host “FOX Sports Saturday with Alex Curry & Carmen Vitali” on Saturdays (4:00 pm to 6:00 pm ET). Ten-yearim NBA veteran and current Houston Rockets color commentator Ryan Hollins will join Mike Harmon hosting the Sunday 9:00 am to 12:00 noon ET program, and 8-year NFL veteran and All-Pro safety Kerry Rhodes parnters with Dan Beyer hosting the Sunday 12:00 noon to 2:00 pm program. iHeartMedia EVP of sports programming Don Martin and FOX Sports Radio SVP Scott Shapiro comment, “Sports fans know that they can come to us live 24/7 for strong opinions, predictions and instant reaction to all of the drama taking place in the world of sports. We are fired up that our lineup of personalities continues to get stronger and stronger.  FOX Sports Radio is here to provide entertainment and companionships to sports fans all day, every day.”

Industry News

Yesterday’s (5/15) Top News/Talk Media Stories

The attempted assassination of Slovakian Prime Minister Robert Fico; President Joe Biden and former President Donald Trump agree to two debates; the Trump “hush money” trial; the Israel-Hamas war and U.S. military aid to Israel; the record high stock indexes, inflation and the U.S. economy; China’s Xi Jinping hosts Russia’s Vladimir Putin; the Russian advances in Ukraine; and the controversy over Chiefs kicker Harrison Butker’s stance on women in the workplace in a commencement speech were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Good Karma’s “101.7 The Truth” Debuts New Midday Show

Good Karma Brands announces that WGKB-AM/W269DL, Milwaukee “101.7 The Truth” is launching a new midday show (12:00 noon to 1:00 pm) on May 20 called, “Jammin with Juice,” co-hosted by Ben Hooks and Carrie Mahone. The program currently airing in that slot – “Nothin’ But The Truth” withim Melanie Ricks – transitions to a digital-only format this summer. Station director of content Kyle Wallace says, “We are excited for Mel and the new opportunities a digital show presents itself, particularly as fans explore new ways to consume our content. Carrie and Ben are part of the up-and-coming generation of young broadcasters, and since both teammates joined the ‘Truth’ team at its inception, their passion and grasp on the Milwaukee community will translate through the airwaves.” GKB says, “Jammin with Juice promises to be a dynamic addition to the lineup, offering a fresh perspective on pop culture, trending topics, and lifestyle through the lens of two local millennials. Hosted by Ben ‘Jammin’ and Carrie ‘Noni Juice,’ the show promises to dissect trending topics, share candid opinions, and deliver plenty of laughter as they explore and entertain.”

Industry News

Urban One Reports Inability to File Form-10K on Time

Urban One files notice with the Securities and Exchange Commission of its inability to file both the Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and, as a result, the Form 10-Q for the quarter ended March 31, 2024. The company explains that it has determined that it is unable to file the reports within the prescribed time period without unreasonable effort or expense due to theim reasons described below. The company says it is continuing to work diligently to file its Form 10-K as soon as possible and expects to be in a position to file the Form 10-K by May 31, 2024. “Additional time is needed for the company to compile and analyze supporting documentation in order to complete the Form 10-K and in order to permit the company’s independent registered public accounting firm to complete its audits of the consolidated financial statements and internal control over financial reporting included in the Form 10-K. The company expects its auditor will issue an unqualified opinion on the consolidated financial statements. The company has identified material weaknesses in the company’s internal control over financial reporting and as a result, expects some of its internal controls over financial reporting and disclosure controls will be ineffective as of December 31, 2023. The Annual Report will describe these material weaknesses, and the company is implementing plans to remediate them.”

Industry News

PodcastOne Launches “The Campaign Managers” Podcast

PodcastOne announces the upcoming launch of the podcast “The Campaign Managers with Kellyanneim Conway and David Flouffe.” PodcastOne says that the weekly podcast – to debut on May 22 – will “go beyond the headlines and bylines driving the heated 2024 presidential race to offer expert opinions and perspectives in the most pivotal presidential campaign in American democratic history.” PodcastOne president and co-founder Kit Gray says, “Kellyanne and David are icons in the political landscape. Their intelligent delivery of data and facts, their dynamic presentation of opinions and strategy and their wealth of knowledge on what it takes to become the next President of the United States is a privilege and a thrill to listen to, and we at PodcastOne are excited to be able to bring this podcast to the public.”

Industry News

Top News/Talk Media Stories Over the Weekend

The pro-Palestinian student protests and the Israel-Hamas war; Xi Jinping’s European tour; the presidential race; former President Donald Trump’s legal battles; House Speaker Mike Johnson faces new ouster vote; the Russia-Ukraine war; Kim Godwin steps down from ABC News president post; and the Texas floods were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS.

Industry News

KLIF-AM, Dallas Adds Brian Kilmeade to Daily Lineup

Cumulus Media adds FOX News Channel and FOX News Audio star Brian Kilmeade to its KLIF-AM/KSCS-HD2, Dallas-Fort Worth program schedule airing his daily show in the 9:00 am to 12:00 noonim daypart, starting Monday (5/6). KLIF program director Bruce Collins says, “We are extremely excited to add Brian Kilmeade to the 570 KLIF-AM/96.3 FM-HD2 weekday radio lineup, especially as we head into the election season. Brian will be talking each day to the movers and shakers in the political world, keeping DFW up to date. Together with Sean Hannity weekday afternoons from 4:00 pm to 7:00 pm, we have the national political scene more than covered.” Kilmeade comments, “I am thrilled to be joining a great station with a rich history like KLIF and enter the fourth biggest market in the country. I’m honored to be a part of this first-class lineup right in the middle of this historic election season, and in short order will be in Dallas to meet all the listeners in person!”

Industry News

Nielsen and Edison Research Partner for Quarterly Audio Listening Report

Nielsen and Edison Research are working together to offer a quarterly report called, The Record, that tracks the share of daily time spent with ad-supported audio. Nielsen says, “Marketers need to stay onim top of these trends when developing cross-channel media strategies. That’s why we created The Record – a quarterly look at how U.S. audiences spend their time with audio. An important tool imfor advertisers, artists, broadcasters, and podcasters alike, The Record offers a unique view of time spent with ad-supported content. The total use of audio is significant – Americans spend more than four hours with audio every day – and it’s important to view it from multiple lenses. Consumers give nearly 70% of their daily ad-supported audio time to radio, 20% to podcasts and the rest to streaming audio (music services) or satellite radio (select channels). Data from the first quarter of 2024 indicates that (for over-the-air and streaming combined), by format news/talk was tops with the 35+ demographic with a 12.3 share of total audience and was also first in persons 18+ with a 10.8 share of total audience.

Industry News

Jeff Katz Drops Puck for Special Needs Community

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Pictured above dropping the puck is WRVA, Richmond afternoon host Jeff Katz who “put on the foil” to help Virginia’s Law Enforcement Patriots hockey team this past Saturday (4/27). The Patriots hockey team is comprised of Central Virginia law enforcement officers who compete in charity games to raise awareness of, and funds for, a variety of special needs organizations. After Katz dropped the first puck for this week’s Autism Awareness game, he was presented with a custom jersey as he was named “Honorary Captain” of the team to salute him for his longstanding support of the team, law enforcement officers and the special needs community. The game was a huge success, raising more than $12,000.

Job Opportunity

Baltimore Station Seeks GSM

A heritage radio station in Baltimore, MD is seeking a creative, hands-on manager with a passion for helping account executives develop their skills and meet and exceed company goals.

Candidates should have a record of success in media sales and management, experience selling a conservative talk format, and a strong background in digital sales. The ideal candidate should be an expert in coaching and developing all levels of sellers.

This is a full-time position with compensation to include salary, overrides, and incentives.

Please send your resume or contact information to radiosalesmanager@gmail.com.

Industry News

Corinne Baldassano to Receive MIW’s Trailblazer Award

Mentoring and Inspiring Women in Radio, Inc names Corinne Baldassano, the 2024 MIW Frances Preston Trailblazer. Baldassano most recently served as SVP of programming & marketing at Take On The Day, LLC/“The Dr. Laura Program.” The Trailblazer Award is named after music industry pioneer and longtime BMI president and CEO Frances Preston and is presented annually to a woman who,im through her leadership and accomplishments in the industry, champions and creates opportunities for other women in radio to further their careers. MIW board president Ruth Presslaff comments, “Corinne’s remarkable career firmly establishes her as a Trailblazer. In addition to all she’s accomplished, her selfless devotion to mentoring women and men, and absolute delight in helping them achieve their goals, is the essence of who she is. She is truly a mentor of mentors. We are thrilled to recognize her with our highest award.” Baldassano says, “I am honored to accept this year’s Trailblazer Award from MIW. As I built my career, it was natural for me to offer guidance to others who also wanted to take a similar path.  And it’s turned out to be one of the most important and satisfying things I’ve ever done.  I’m proud of those I have mentored, and I’m humbled to be recognized by an organization committed to fostering the growth of broadcasting’s next generation of women. I’m happy to see my work and theirs come full circle. Thank you!”

Industry News

WWO: Marketers Underestimate Sales Effect of Creative

This week’s Cumulus Media | Westwood One Audio Active Group blog post looks at the results of an ongoing study by Advertiser Perceptions that surveys brands and media agencies on the sale contribution of five advertising effectiveness factors: Brand, Creative, Reach, Recency, and Targeting.im Interestingly, marketers and media agencies massively underestimate the immense sales effect power of creative. NCSolutions says that creative drives half of sales, about two-and-a-half times what advertisers perceive. The Advertiser Perceptions February 2024 study reports brands and media agencies say creative only represents 19% of total sales effect. NCSolutions science reveals creative generates an eye-popping 49% of incremental sales. According to System1 chief customer officer Jon Evans, “Creative is the number one factor in explaining the performance of your advertising and yet most marketers still don’t realize it. That means that those who focus on getting the creative right have a huge competitive advantage. Firstly, marketers need to wake up to the importance of creative and secondly realize it isn’t some dark art but something you can measure and improve to give you an advantage over the competition who haven’t realized this yet.” Read the blog post here.

Industry News

“Free Talk Live” Goes Independent Post-GCN

The nationally syndicated program “Free Talk Live” announces that it will continue operating as a completely independent program after Genesis Communications Network ceases operations on May 5.im Program founder Ian Freeman – who is currently in federal prison after a crypto-currency fraud conviction – thanked GCN and CEO Ted Anderson for 20 years of great syndication service. Freeman says the change will mean no recorded network inventory for affiliates and the elimination of the middleman means no more affiliate agreements. He adds that the current hosts of the program are dedicated to keeping “Free Talk Live” on the air.

Industry News

Yesterday’s (4/22) Top News/Talk Media Stories

The Donald Trump “hush money” trial in NYC; the pro-Palestinian protests on several U.S. campuses over the Israel-Hamas war; the presidential race; SCOTUS hears arguments over Oregon city’s ban on sleeping overnight in public spaces; House Speaker Mike Johnson’s job security; Earth Day and climate change; the foreign aid package for Ukraine, Israel and Taiwan; the Russia-Ukraine war; and the U.S. migrant crisis were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Talk Radio Questionnaire

By Steve Lapa
Lapcom Communications Corp
President

imTime to thank the lawyers in the Donald Trump trial for once again proving beyond any doubt the power of talk radio.

1. Sellers – Get ready for Mother’s Day and Christmas rolled into one.

2. Managers – Prepare a fresh new page in your talk radio media kit.

3. On-air talk radio talent – Don’t throw away that lottery ticket, your number could come in.

4. Media consultants – Hit the brakes on making TV as an automatic first choice for your political campaigns, we’ve got a story for you.

5. Owners – Play your cards right and that talk radio format may have jumped in value.

It has been widely reported that jurors selected for the Donald Trump-Stormy Daniels trial were presented a questionnaire with the following question, “Do you listen to talk radio?” “If so, which programs?” Now wait just a minute all you jury profilers out there or fans of the TV show “Bull.” This is big, but I have a few questions of my own:

1. Why would any lawyer be interested in the radio listening habits of a (potential) juror?

2. Why specify “talk radio?”

3. What’s with the need to know about specific programs?

4. What’s the definition of “listen?” Daily? How long?

Maybe it’s time to recognize just what all this means to great talk radio talent and marketers.

I’m sure by now you have figured out where this goes – influence – as in talk radio hosts, the original influencers.

The very nature of a jury selection questionnaire screening for talk radio listening and specific programs is fascinating. Did an attorney conclude that talk radio shows influenced a potential juror’s feelings, opinions, perceptions (the very currency of talk radio) when it comes to Donald Trump or Stormy Daniels or any other key player on the legal stage?

As every seller knows, talk radio talents were the original influencers and continue to drive sales every day. To the local sellers and managers in the New York DMA pitching Sid Rosenberg, Joe Piscopo, Mark Simone and the other great local talents, imagine experienced legal teams evaluating the influence of their daily shows on potential jurors. Same for the nationally syndicated talent heard in the New York DMA. Talk radio lives and is influencing in the Big Apple!

“Do you listen to talk radio?” “If so, which programs?” that line of questioning should now become part of your daily marketing testimonial. After all, if teams of well-respected lawyers feel talk radio listening can influence the decisions of jurors in one of the most historic cases ever to be tried in our country, imagine what talk radio can do for your advertisers!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Round Three of March PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s March 2024 PPM survey has been released for: Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. The survey period covered February 29 – March 27. TALKERS managing editor Mike Kinosian presents his “Ratings Takeaways” from these 12 markets. Even though Alpha Media Portland news/talk KXL-FM drops four-tenths (6.9 – 6.5, 6+), it retains its #2 ranking. Meanwhile, iHeartMedia’s similarly-formatted KEX-AM adds three-tenths for a second straight month (1.2 – 1.5 – 1.8, 6+) and returns to the top 20 (#21 – #20). In San Antonio, iHeartMedia news/talk WOAI has its second successive downward trend (3.0 – 2.7 – 2.6, 6+), but continues at #14. At the same time, cross-town Alpha Media news/talk KTSA is off four-tenths (2.3 – 1.9, 6+), slipping from #16 – #17. Anchored in the runner-up slot, Salt Lake City news/talk KSL-AM & FM is a combined +3.1 since the “Holiday” 2023 report (3.6 – 5.5 – 6.4 – 6.7, 6+). The Bonneville property widens its lead over iHeartMedia’s KNRS-AM & FM, which is down a cumulative nine-tenths since January (3.5 – 3.1 – 2.6, 6+), tumbling from #13 to #17. Not only does iHeartMedia Cincinnati news/talk WLW notch a robust February – March +1.1 (10.2 – 11.3, 6+), it has the distinction of being the only spoken-word station from this group of 12 markets to rank first (#2 – #1, 6+). Steady in fifth-place, co-owned WKRC is trending 6.1 – 6.1 – 6.0 (January – February – March, 6+). Progressing from seventh to fifth, iHeartMedia Orlando’s WTKS notches its third straight positive trend for a combined +2.8 (3.1 – 4.3 – 5.0 – 5.9, 6+). In that same period, cross-town Cox Media Group’s WDBO is a repetitive  3.1 – 3.5 – 3.1 – 3.5, #13 to #12, 6+). See Mike Kinosian’s complete “Ratings Takeaways” from this group of markets here.
Industry News

Winding Up A Sterling Career

Industry Views

Pending Business: Dizzying Media Headlines

By Steve Lapa
Lapcom Communications Corp
President

imThe media headlines are dizzying these days, yet they all share one common thread. See if you can solve this puzzle.

1. The “Golden Batchelor” is getting divorced, three months after tying the knot.

2. Netflix is changing their film strategy, that according to The New York Times, may mean fewer big advances to stars.

3. NCAA Women’s basketball final delivered more TV viewers than UConn’s back-to-back championship finale vs. Purdue.

4. Retail media networks are real and could replace terrestrial radio as the true purchase influencer.

These headlines reflect what great radio programmers learned a long time ago, and what smart sellers practice every day. The concept is elegantly simple: give the people what they want, and the rest will take care of itself.

The “Golden Batchelor” was targeted at the 55+ audience. The biggest demographic watching traditional TV. The finale drew over 6 million viewers and gave millions of seniors hope for romance at any age. Give the people what they want, and the audience and advertisers followed. The breakup, well maybe that leans more Dr. Phil, and he is starting his own network!

Netflix has a new film boss, Dan Lin, and according to a recent article in The New York Times, he wants the Netflix film lineup to have a wider appeal to more of us 260 million Netflix subscribers. Sound familiar? Give a bigger share of the audience more of what they want.

Pioneering radio programmers learned that strategy before Netflix was a business model.

Start with Top 40 music radio, go to the all-news model and park your pick on your favorite pioneering talk radio talent. Listeners got what they wanted, as audience and advertisers followed.

Nearly 19 million watched as Caitlin Clark tried one last time to drive her team to victory. Her final push wasn’t enough to defeat a determined South Carolina team. It didn’t matter to the millions who tuned in and the advertisers who were smart enough to jump on board. Give the fans a superstar from Iowa named Caitlin and an audience of millions will follow.

Don’t look now, but that old-school pitch of radio being the final purchase influencer as the radio plays in the car on the way to the store, is fading fast. I can’t tell you how many times I made that classic pitch, until I heard “Attention ______ shoppers” as I pushed my cart down the aisle.

Retail media networks are now online as well as “on-the-air” in store, and we are spending more and more time shopping online.

What does it all mean to you, the seller? Simple! Just find what your advertisers want and sell it!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.