Ratings Takeaways

April 2024 PPM Ratings Takeaways – Part Three

imApril 2024 PPM Data – Information for the April 2024 ratings period (March 28 – April 24) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

MLB; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

For context, MLB’s 2024 season officially started March 20 when the Dodgers and Padres played two games in South Korea; the other 28 teams played their first game March 28.

NBA and NHL playoffs began April 20.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are March 2024 – April 2024 (6+).

PORTLAND

News/Talk

KXL 6.5 – 6.4, #2 – #2

KEX 1.8 – 1.6, #20 – #20

KUFO .8 – .7, #23 – #23

KPAM .2 – .3, #32 – #30

News

None

Sports Talk

KXTG 1.5 – 1.5, #21 – #21

KFXX 1.5 – 1.4, #21 – #22

KPOJ .5 – .6, #26 – #27 (Trailblazers)

KMTT .2 – .2, #32 – #34

KFXX Stream  .1 – DNA, #36 – DNA

Public Radio News/Talk

KOPB 5.8 – 5.1, #3 – #4

KOPB Stream  .7 – .7, #25 – #23

Note: Public radio news/talk KOPB’s -.7 (5.8 – 5.1) is Portland’s largest (6+) March 2024 – April 2024 decrease.

CHARLOTTE

News/Talk

WBT-AM/FM 4.0– 4.2, #8 – #8

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 3.9 – 3.3, #9 – #13 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 4.4 – 4.4, #6 – #6

WNSC .8 – .8, #20 – #20

WFAE-HD3 DNA – DNA, DNA – DNA  

Note: Sports talk WFNZ’s -.6 (3.9 – 3.3) is tied for Charlotte’s largest (6+) March 2024 – April 2024 decrease.

SAN ANTONIO

News/Talk

WOAI 2.6– 2.8, #14 – #12 (Spurs)

KTSA 1.9 – 2.1, #17 – #17

News

None

Sports Talk

KTFM .8 – 1.2, #24 – #24

KTKR .5 – .6, #29 – #29

KZDC .4 – .5, #32 – #31

Public Radio News/Talk

KSTX 2.7 – 2.2, #13 – #15 

SACRAMENTO

News/Talk

KFBK-AM 6.5 – 6.2 #4 – #3

KSTE-AM 2.5 – 1.9, #16 – #19

KSAC-AM .8 – .8, #23 – #23

News

None

Sports Talk

KHTK 1.7 – 1.8, #18 – #20 (Kings)

KIFM .9 – 1.0, #21 – #22

KIFM Stream  DNA – DNA, DNA – DNA 

Public Radio News/Talk

KXJZ 2.8 – 2.8, #13 – #14

KQEI .3 – .3, #22 – #28

KQED .1 – .1, #29 – #30

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 3.8 – 4.3, #10 – #9

KDKA-AM Stream  .2 – .2, #25 – #21

News

None

Sports Talk

KDKA-FM (Pirates) 8.4 – 8.0, #2 – #2

KDKA-FM Stream (Pirates).4 – .4, #21 – #20

WBGG .1 – DNA, #26 – DNA

Public Radio News/Talk

WESA 5.2 – 5.4, #8 – #7

SALT LAKE CITY

News/Talk

KSL-AM/FM 6.7 – 8.1, #2 – #2

KNRS-AM/FM 2.6 – 2.6, #17 – #15

KKAT DNA – .1, DNA – #29

News

None

Sports Talk

KALL .9 – 1.0, #23 – #23

KZNS-AM .3 – .6, #26 – #24 (Utah Jazz)

KZNS-FM .5 – .4, #24 – #26 (Utah Jazz)

KZNS-AM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 3.4 – 3.2, #13 – #14

KBYU-HD2 Stream  .1 – .3, #27 – #27

KUMT .1 – .3, #27 – #27    

Note: News/talk KSL’s +1.4 (6.7 – 8.1) represents Salt Lake City’s largest (6+) March 2024 – April 2024 increase. 

LAS VEGAS

News/Talk

KMXB-HD3 1.1– 1.6, #26 – #23

KXNT .5 – .2, #30 – #34

KMZQ .1 – .1, #37 – #35

KXNT Stream DNA – DNA, DNA – DNA

News

None

Sports Talk

KKGK .6 – .6, #28 – #28 (Golden Knights)

KWWN . 4 – .6, #32 – #28

KENO .1 – .1, #37 – #35

KRLV .2 – .1, #33 – #35

Public Radio News/Talk

KNPR 1.7 – 1.9, #22 – #20

ORLANDO

News/Talk

WTKS 5.9 – 6.5, #5 – #4

WDBO 3.5 – 3.9, #12 – #10

WFLF .7 – .6, #19 – #19

WFYY .7 – .5, #19 – #21

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM .8 – .9, #18 – #17 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFV DNA – 1.9, DNA – #15

WMFE 1.7 – DNA, #15 – DNA

CINCINNATI

News/Talk

WLW 11.3 – 13.3, #1 #1 (Reds)

WKRC 6.0 – 6.0, #5 – #5

News

None

Sports Talk

WCKY 1.0 – .7, #19 – #19

WSAI .6 – .7, #21 – #19

Public Radio News/Talk

WVXU 3.2 – 3.3, #10 – #10   

Note: News/talk WLW’s +2.0 (11.3 – 13.3) represents a tie for the largest (6+) March 2024 – April 2024 increase by any station in these 12 PPM-markets.

CLEVELAND

News/Talk

WTAM 5.4 – 7.4, #9 – #4 (Guardians, Cavaliers)

News

WMMS-HD2 .1 – .1, #23 – #23

Sports Talk

WKRK 4.3 – 4.2, #10 – #10

WKRK Stream .4 – .6, #21 – #20

WARF .2 – .1, #22 – #23

Public Radio News/Talk

WKSU 7.2 – 6.5, #5 – #7

WKSU-HD4 DNA – DNA, DNA – DNA

Note: News/talk WTAM’s +2.0 (5.4 – 7.4) represents a tie for the largest (6+) March 2024 – April 2024 increase by any station in these 12 PPM-markets.

KANSAS CITY

News/Talk

KMBZ-FM 5.3 – 5.6, #4 – #4

KCMO-AM 2.0 – 1.5, #16 – #18

KMBZ-AM 1.4 – 1.3, #18 – #19

KMBZ-FM Stream 1.0 – .9, #22 – #22

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 1.8 – 3.4, #17 – #10 (Royals)

KCSP Stream  .1 – .6, #29 – #26 (Royals)

KWOD .1 – DNA, #29 – DNA

Public Radio News/Talk

KCUR 2.9 – 2.2, #12 – #15

KANU-HD2 DNA – DNA, DNA – DNA 

Notes: While sports/talk KCSP’s +1.6 (1.8 – 3.4) represents Kansas City’s greatest (6+) March 2024 – April 2024 increase, public radio news talk KCUR is -.7 (2.9 – 2.2) and in a three-way tie for the market’s largest (6+) March 2024 – April 2024 decrease.

COLUMBUS

News/Talk

WTVN 5.2 – 5.2, #8 – #7    

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 8.6 – 7.6, #2 – #2 (Blue Jackets)

WBNS-AM .4 – .6, #20 #20 (Blue Jackets)

WMNI .3 – .1, #22 – #22

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 5.9 – 6.1, #6 – #5

Up next: April 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike.Kinosian@gmail.com