10% AM/FM Radio Listening Growth Expected as Nielsen Eyes Methodological Tweak
According to Cumulus and other reliable sources, in a series of private meetings with customers, Nielsen has reportedly revealed potential plans to enhance the way it generates average quarter-hour audiences in the 48 markets which utilize the Portable People Meter. Crediting to AM/FM radio listening in local PPM markets will increase by +24%. For national marketers and media agencies, the expected impact in 2025 will be a +10% increase in total U.S. listening levels. This week’s Cumulus Media | Westwood One Audio Active Group® blog examines the implications for AM/FM radio. Here are some key points
• The trend of AM/FM radio surpassing TV in ratings will accelerate: Over the last five years, AM/FM radio has overtaken linear TV in ratings. Based on TV and AM/FM radio audience forecasts, 2025 will see AM/FM radio overtake TV in the all-important 25-54 demographic by 13% and widen its ratings lead over TV among 18-49s by 47%.
• 2025 post-buy analyses will overachieve 2024 media plans: In PPM markets, expect up to +24% increases in audience deliveries based on prior year schedules. For local buys, outcomes will vary by demographic, markets utilized, and AM/FM radio programming format mix.
• AM/FM radio, already America’s number one mass reach media, will experience reach growth in advertising schedules: With an estimated daily reach growth of +7% and weekly week growth of +4%, reach and frequency analyses are expected to experience growth.
• AM/FM radio ads will become more effective as stations increase the number of commercial breaks with shorter durations: With a 3-minute quarter hour qualification, stations could create more breaks of shorter duration. This will significantly benefit advertisers.
TALKERS publisher Michael Harrison’s reaction to this possible course of action is, “The game is played the way the game is scored. However, we in radio must be careful not to fool ourselves by what could simply be a lowering of the bar. If the fences are moved in an extra hundred feet, the result will be more home runs… but not necessarily better hitting.”
According to the company, after over four decades of distinguished service in the radio industry, Lohman will continue to provide his expertise to iHeartMedia in a consulting role. Lohman leaves behind a legacy of dedication, growth, and commitment to the radio industry and the Alaskan and Hawaiian communities. His tenure has been marked by outstanding leadership, innovative strategies, and commitment to fostering excellence within the organization. His career in radio began after a summer vacation to Alaska in June 1981, after graduating from Duke University. His first jobs in the state included a fish processor and roughneck at Prudhoe Bay. By October 1982, he started in radio sales, beginning a long and impactful journey in broadcasting. Reflecting on his career, Lohman said, “It’s been an absolute blast. Radio is truly an incredible industry that drives our economy and connects communities, and I’ve had the privilege of witnessing its evolution firsthand. Finishing my career with iHeart has made the last decade the best chapter of my career.” Dan Lankford, iHeartMedia division president, expressed his appreciation for Lohman’s contributions, saying “It’s been a privilege working with Andy the last five years. He has successfully led his team in growing both revenue and ratings. As he steps into his much-deserved retirement, we celebrate his many achievements, thank him for his years of service and look forward to him continuing in his new advisory role.”
As most readers of TALKERS magazine know, dedicated and alert radio stations rise to the occasion of abundant vigilance and public service in providing their communities with vital information and support during natural disasters. Such has been the case with Hurricane Helene and the same thing will take place as Hurricane Milton threatens Florida and the East Coast.
Departments, sheriff of Bernalillo County, head of public safety for the State of New Mexico under Governor Gary Johnson. Cumulus Albuquerque vice president and market manager Jeff Berry states, “I am SO excited for Darren’s return to Cumulus Albuquerque as program director. His passion for radio and vision for the future are contagious. We are fortunate to have someone with his background re-join our industry in a leadership position. Welcome home, Darren!” White comments, “I am honored to accept the position of program director for News Radio KKOB and KNML the Sports Animal, and I am humbled by the confidence Cumulus Media has placed in me for this exciting new challenge. Having been a part of Cumulus for over a decade, I have seen firsthand the incredible dedication and talent of the teams at both stations. With a proven history of delivering provocative, engaging, and informative radio that is second to none, I look forward to building on that legacy by attracting new listeners and continuing to bring dynamic programming to our loyal radio family.”
regular and postseason games, as well as select Spring Training games. Audacy SVP and market manager David Yadgaroff says, “As we gear up for another Red October, we’re excited to announce our continued partnership with the Phillies. The Phillies are synonymous with this city’s great sports culture, and we’re proud to continue serving as the home for Phillies faithful – from every pitch throughout the season to yearlong updates and headlines surrounding their favorite team.”
FNN is looking for someone who brings excitement, passion, and interest in providing federal and industry executives with news and information about the policies, people and programs that drive the mission of the federal government. The ideal candidate MUST have knowledge of, and high degree of interest in, information technology, acquisition, human resources, financial and program management as they operate within the federal government. The current managing editor and anchor of the Federal Drive, Tom Temin, is retiring in April 2025 after 17 years of leading the program and more than 45 years in journalism. For this position, experience in developing ideas, conducting, and managing interviews is strongly preferred, but consideration will be given for the right person with the right background in federal issues. The host is primarily responsible for show content and adherence to Federal News Network editorial niche of serving federal employees and contractors. Federal News Network (first called WTOP2), the world’s first, Internet-only, all-news radio station was created in February 2000 with a focus on the federal community. Federal News Network is owned by Hubbard Radio. Federal News Network can be heard on a clear channel 50,000 watt station on 1500 AM. If you are interested in applying, contact Federal News Network executive editor 
news network’s primetime lineup at 8:00 pm ET, debuting on October 8. For the past four years, Finnerty has been co-host of Newsmax’s “Wake-Up America” morning program with Sharla McBride. Newsmax CEO Chris Ruddy says, “Rob has demonstrated success in our morning show and connects with our audience in a powerful way, and we believe he will continue that success in primetime.” Finnerty comments, “For far too long cable news has been a monolith – with very few options available to the American people, but Newsmax is proof that the model is changing, and I feel incredibly honored to be a part of that change. Ever since I got here, Newsmax has kept growing and growing, which is amazing for this industry. This is the opportunity of a lifetime, and I am so grateful to Newsmax and its team led by CEO Chris Ruddy.” Pictured here is Rob Finnerty as a special guest speaker at TALKERS 2024. 
has amassed “a combined 12 million subscribers across platforms. ‘The Benny Show’ has become a go-to platform for the next generation of news consumers and creators alike. The program features commentary and exclusive interviews with special guests including presidential candidates, world leaders, cultural icons and Hollywood actors.” Under Westwood One’s leadership, the Cumulus Podcast Network distributes, markets, and monetizes “The Benny Show” exclusively with this new partnership. WWO president Collin R. Jones says, “As the Cumulus Podcast Network further expands into video, ‘The Benny Show’ is a natural addition to our portfolio of personality-driven talk shows. Benny is well known on YouTube as a strong and independent voice in conservative talk. He challenges mainstream opinions with cutting-edge insight and straightforward questions, capturing both listeners and partners with his streamlined, frank approach.”
and Fort Myers. Stacie Waldrop, who has been serving as the digital sales manager for Beasley’s Tampa-based radio cluster, is promoted to RVP of digital sales in which she’ll oversee digital sales for the Fort Myers market in addition to Tampa. And Randy Cable, formerly the director of sales for Beasley’s Fort Myers radio cluster, is promoted to regional director of sales in which he’ll oversee all sales operations for both the Tampa and Fort Myers markets. Beasley regional VP Ron deCastro says, “I am excited to announce these well-deserved promotions. Randy, April, and Stacie each bring unique skill sets that will greatly enhance our ability to serve the needs of advertisers and listeners in both markets.”
featuring Brady Quinn, LaVar Arrington and Jonas Knox. The program will continue to air in the network’s 6:00 am to 9:00 am ET weekday timeslot on 380 stations nationwide. FSR and iHeartMedia executive Don Martin and Scott Shapiro say in a statement, “We’re so proud of what this trio has built with ‘Two Pros and a Cup of Joe.’ The unique combination of these dynamic personalities has created one of the most fun and entertaining sports morning shows, and we continue to hear excellent feedback from advertisers, affiliates and listeners alike. They are the perfect kickoff to our weekday lineup, and we look forward to extending our relationship for years to come.”
Heavy Hundred mainstay Mark Levin will host an original content series. Yael Eckstein, president/CEO of The Fellowship, will serve as co-host of the series and lend insight from her expertise as a resident of Israel. The series will explore Jewish cultures and tradition, the significance of Judeo-Christian values, the historical hatred of Jews through the centuries, and the centuries-old cycle of violence that led to the devastating attacks on October 7th. The series will feature four episodes in 2024. “I am very excited about our new podcast partnership with The Fellowship,” said Levin. “It is a fantastic organization with a wonderful mission and a truly righteous group of people, from the president and CEO Yael to her dedicated team.” Ekstein tells TALKERS, “At a time when the world seems to have once again turned on Israel and the Jewish people, I feel so blessed to partner with Mark Levin – a strong voice for Israel,” adding, “Together, as we discuss and find inspiration in how Israel is standing up for democratic societies around the world, we are continuing to build bridges of understanding to help combat the terrifying rise in global anti-Semitism.” The four episodes will be released on 10/2, 10/23, 11/20, and 12/18.
Audacy, Inc. announced yesterday (9/30) that it has successfully completed its financial restructuring, implementing a fully consensual, deleveraging transaction that equitized approximately $1.6 billion of funded debt, a reduction of 80% from approximately $1.9 billion to $350 million. Sources at the radio giant – owner of more than 220 local stations including major all-news, news/talk, and sports talk outlets – say the company emerges as a “healthy, scaled, multi-platform leader in the dynamic audio sector, with total net leverage of approximately 2.7x, differentiated by its #1 position in exclusive, premium audio content.” 
Audacy will continue to be led by David J. Field, its current president and CEO, and its existing management team. Field will also serve on the company’s new board of directors. Field states, “We are pleased to have successfully achieved all of our restructuring goals, emerging with an outstanding balance sheet, delivering industry-leading growth, serving our listeners and advertisers with excellence and honoring our commitments to employees and partners,” adding, “Today, Audacy embarks on our next chapter, capitalizing on our position as a scaled, multi-platform audio leader, differentiated by our exclusive, premium audio content, including our unrivaled leadership in sports audio, powered by our industry-leading financial strength and focused on accelerating our innovation and digital transformation. We are maximizing a broad set of opportunities to further accelerate our growth for the benefit of Audacy and all its stakeholders.” In conjunction with the completion of its restructuring, Audacy is expected to become a private company. Audacy’s restructuring comes after the FCC’s commissioners gave a thumbs up on the assignment of licenses held by the radio giant to a new, post-bankruptcy version of the company on September 18, allowing the radio giant to bypass the commission’s review, at least temporarily. According to reliable reports, the Soros Fund Management, led by billionaire investor and powerful supporter of liberal causes, George Soros, acquired over $400 million of the radio company’s debt, making it the largest contributor among a group of lenders looking to exchange loans for stock. Concern grows in the radio industry and related political circles, including some Members of Congress, that the influence of Soros’ political leanings might be felt in the programming of Audacy’s all news stations and predominantly conservative news/talk outlets.
Sid Rosenberg
NewsTalk 580/105.9 KMJ in Fresno, CA, joined forces with local agriculture company Gar Bennett to raise funds for the Central California Food Bank through the 11th Annual Feeding Families Fund Drive (9/20). KMJ listeners responded to the one-day broadcast with generous donations to help their less fortunate neighbors, raising over $200,000 in a single day. Gar Bennett matched every donation with 50 cents on the dollar, for a grand total of $493,000 going to the Central California Food Bank. Co-sponsor Farm Credit also pitched in with a large donation to the cause. The annual one-day event has raised more than $4.5 million for the Central California Food Bank, providing 20 million meals in 11 years. This year’s record-breaking fundraising effort will feed over two million people who struggle with hunger in the Central Valley. Pictured above (l-r): KMJ’s Ray Appleton; Kym Dildyne, CEO, Central California Food Bank, and KMJ’s Liz Kern.
