Industry News

Nebraska Broadcasters Association to Induct Three into Hall of Fame

The Nebraska Broadcasters Association announces the class of 2023 for its NBA Hall of Fame to be inductedim on August 8 during the organization’s annual convention. Among the three 2023 inductees is former talk radio personality and current classical music KVNO-FM, Omaha morning host Otis Twelve. His radio career began in 1973 and in 1993 he became morning host at news/talk KFAB, Omaha. He served as a talk host on crosstown KKAR, Omaha from 1999 through 2001. He also served as a movie critic for TV stations KETV and then KPTM from 1984 to 1996.

Industry Views

Sabo Sez: Consolidation Has Been Radio’s Savior

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imHALF of all radio stations in the United States lose money – at least they did back in 1991. The NAB used to put out an annual report revealing how many radio stations were profitable. Usually half the stations in America lost money. Since consolidation, the NAB stopped putting out that report. It is reasonable to believe that far, far fewer stations lose money today.  Shared costs, real estate, technical economies due to digital equipment versus analog all indicate that there must be fewer money-losing properties.

The business of radio is very strong and appealing to investors. Apollo Advisers was the first money-in Sirius. The Apollo fund recently bought Cox radio. Marc Rowan, Apollo’s CEO is the smartest guy in any room. Rowan doesn’t invest in hunches; he buys businesses that grow return on investment.

In 1970, 7% of all ad dollars went to radio. Today, 7% of all ad dollars go to radio.  In 1970, Procter & Gamble spent almost zero dollars in radio. Thanks to consolidation and the vision of Randy Michaels, radio has shifted from a “frequency” ad buy to a “reach”  buy. Reach commands higher rates and more sophisticated advertisers. The RAB’s Erica Farber and Sound Mind’s Kraig Kitchin focused on winning P&G dollars. Today, Procter & Gamble is a top-five radio advertiser.

Are you sick and tired of “experts” saying that radio is slow to digital?  Radio is not slow, radio was first-in. Mark Cuban put thousands of stations on Broadcast.com in the 1990s. Today radio leads the list of most downloaded podcasts. NPR has been the leader in podcasting since Alex Bennett started the industry. Under Bob Pittman and Jarl MohniHeart and NPR dominate downloads.

Why the pessimism and anxiety in the hallways?  It started with the management of consolidation. There are major consulting firms to help employees go through mergers. Consolidating an industry and its workforce is both an art and science. No radio company sought or engaged experienced expertise to manage consolidation. Instead, when a quarter’s revenue was missed, people were fired. Your friends in the next office were suddenly out of work. Layoffs should have happened all at once, based on a strategic plan. There is no plan. Firings are executed on random dates, with no notice; a horrible practice that continues. That’s why you’re miserable. No plan.

Radio stations in Canada, Europe, Australia and the UK are having excellent years. Canadian Music Week conventions, Commercial Broadcasters of Australia and European conferences are bursting with optimism and good news about radio. Why? Consider this possibility: Most radio companies outside the US are owned and managed by executives with a programming background. To do their jobs, programmers must be optimistic about the future. A salesperson’s job requires them to spend their days listening to media buyers’ objections to advertising on radio – negotiators! It sucks.

Consumers like or love radio. The reason SiriusXM Satellite Radio has 34 million listeners PAYING for radio is that listeners want MORE stations. Much, perhaps most, “music discovery” comes from radio listening. 53% of Americans will listen to radio today. In 1970, 53% of Americans listened to radio daily.

Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

New Hosts Join Cumulus Media’s “The Ticket” in Dallas-Fort Worth

Cumulus Media announces new personalities in middays on its sports talk outlet KTCK-AM/FM, Dallas-Fort Worth “The Ticket.” Former “Ticket” host Matt McClearin re-joins the station after two years on-air at the company’s WJOX-FM, Birmingham, Alabama. He’s partnering with “Ticket” personality Donovan Lewis for theim 10:00 am to 1:00 pm show, filling the role of retired “Ticket” host Norm Hitzges. New to the daily lineup is the 1:00 pm to 3:00 pm duo of Sean Bass and David Mino. Bass has been with “The Ticket” for 22 years, most recently as producer of “The Norm and D Invasion.” Mino has been with the station for 11 years, most recently as producer of “The Hardline” afternoon drive show. Station program director Jeff Catlin comments, “I couldn’t be more excited for the midday makeover on ‘The Ticket.’ Matt, Sean, and Mino have all earned this opportunity. All three guys are well-known and well-liked by our passionate listeners and their ‘Ticket’ teammates. They will fit in well and make this a seamless transition.”

Industry News

Neil Johnson Joins WCLO-AM, Janesville, Wisconsin’s News Staff

Ben Thompson’s Big Radio announces that Janesville, Wisconsin news pro Neil Johnson is joining the company’s news staff at WCLO-AM/W224DE. Big Radio says, “After 14 years with the Janesville Gazette, Neil Johnson will be joining Big Radio and says local news media has a huge opportunity to turn the dial back toim normalcy and measured thought by telling people the truth on local issues. Johnson says the independent element of local news is crucial in being the voice of the people who live in the community.” In a release, Big Radio CEO Ben Thompson says, “Local news, information, and entertainment is what people look for from their local stations and Johnson will add to that aspect in a positive way.”

Industry News

WSB Care-a-Thon Raises $1.9 million for Children’s Healthcare of Atlanta

Last Thursday and Friday (7/27-28) Cox Media Group news/talk WSB-AM/WSBB-FM, Atlanta held its 23rd imannual “95.5 WSB Care- a-Thon” to benefit the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, raising $1.9 million. Throughout the two-day radio broadcast WSB hosts Scott Slade, Clark Howard, Mark Arum, Erick Erickson, Eric Von Haessler and Shelley Wynter were joined on-air by patients and families as they shared their stories of resilience, loss and hope.

Industry Views

Monday Memo: Do You Still Have the Dream?

By Holland Cooke
Consultant

imFellow longtime, long-ago DJs: You know what I’m talking about. And it’s a life sentence, eh?

Like The Manchurian Candidate…or Jason Bourne…we share a recurring nightmare. But in our case, the dread is fear of dead air.

You’re on-air, alone in the building, late at night, as studio equipment starts failing, one device at a time. Then the phone.

Computers? I was of the vinyl and tape era, but if you jocked later on, that early Scott Studios screen locks-up. As does the other computer. So, you can’t just…read things.

im

 

The only thing that works is the microphone. And as you vamp, desperately…the reverb seems to be getting deeper…

It could be worse. You’re not on TV.

As one of our colleagues recommended here a couple weeks ago: “Prep like the phone is broken.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

Saga Communications changes sports network affiliation for WVAX-AM/W275CL, Charlottesville, Virginia, switching from ESPN Radio to FOX Sports Radio. The station is airing the network’s entire sports talk lineup. Saga Charlottesville general manager Garrett Klingel says, “We’re thrilled to now be offering the biggest and brightest names in sports radio to Central Virginia. We know how sports-crazed this market is, so they deserve the best!”

Alpha Media’s sports talk KTFM-FM, San Antonio adds “The Jim Rome Show” to its program schedule, effective August 14. The program is part of the CBS Sports Radio lineup and syndication is provided by Westwood One.

Industry News

Cumulus Media Second Quarter Net Revenue Falls 11%

Cumulus Media Inc is the first radio company to report its financial results for the second quarter of 2023 and post Q2 net revenue of $210.1 million, a decrease of 11.2% over the same period in 2022. The company also posts a net loss of $1.1 million for the quarter, compared to the $8.6 million in net earnings it reported for Q2 of 2022. Breaking down the company’s revenue by segment, digital is the only segment that didn’t report a double-digit decline ($37.5 million, down 0.7%). Spot revenue was $107.1 million (down 15.7%) and network revenue was $39.7 million (down 18.5%). Cumulus notes that its total debt as of June 30, 2023 was $680.9 million.im Cumulus president and CEO Mary Berner comments, “Despite continued challenges in the overall market, our second quarter revenue performed in-line with expectations while Adjusted EBITDA exceeded them. As in prior quarters, we generated strong revenue growth in our digital marketing services business, implemented meaningful cost reductions, and further improved our balance sheet by generating cash from operations and reducing our total and net debt to the lowest levels in more than a decade. Additionally, we executed a highly accretive and opportunistic tender offer, which resulted in the retirement of approximately 10% of our shares outstanding. Our proven track record of strong operational and financial execution in adverse conditions gives us unwavering confidence in our ability to optimize results in the current weak ad market and rebound strongly when the environment improves. In the meantime, we will continue to invest in our digital businesses, further enhance our operating leverage through additional cost reductions, and execute on our strategy to opportunistically deploy capital to maximize long-term shareholder value.”

Industry News

Derek Wolfe Exits Denver’s 104.3 The Fan

According to a report by KUSA-TV, Denver, former Denver Broncos defensive lineman Derek Wolfe has exited Bonneville’s sports talk KKFN, Denver “104.3 The Fan” where he co-hosted the afternoon show with Darren “Dmac” McKee.  Wolfe posted the following to his Instagram account: “Hello everyone! I wanted to share someim news with you first. I have made the tough decision to step down as co-host of The Drive on the Fan due to persistent scheduling conflicts. It has been an incredible journey with my radio crew, and this choice was not easy to make. Lately, my passion for outdoor pursuits has taken me on an exciting and unexpected journey, prompting me to continue chasing my dreams. I genuinely appreciate your understanding and support throughout this process!” The station paired Wolfe with McKee in October of last year.

Industry News

TALKERS News Notes

Heather Cohen, executive vice president of The Weiss Agency, is appointed president of the Hofstra Alumni Organization. Cohen says, “It is a privilege to continue serving the University that I am so proud of. In my new role as president, I look forward to working with the executive board, our incredible alumni, and the entire Hofstra family.”

The GCN-syndicated “Dr. Daliah Wachs” program is added to the program schedule at KGEZ-AM, Kalispell, Montana in the 9:00 pm to 12:00 midnight daypart.

Industry Views

Don’t Leave Cash on the Nightstand

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imAmazing fact: In ancient times, from 1962-1972, the highest-paid on-air talent in New York City was “an overnight guy.” He was paid salary plus sales response. I’m talking about Long John Nebel on WOR, WNBC, then WMCA. Long John’s live reads moved product because his audience was captive. One-to-one his listeners were attached to their radios in the truck cab, night watchman’s building lobby, parents pacing with their babies, students cramming. His background was not in radio; he was a skilled auctioneer. Obviously, the same listeners exist today – and are anxious for someone to talk to them. Check out this old clip of Nebel in action: https://youtu.be/wYMCkpYFtbk

One of today’s bizarre misconceptions is that overnights/late nights are not important for sales or audience share. Totally and completely wrong!

— As an executive, when launching a new format, any new format, the first time period I staffed was overnights. Late-night, overnight is the doorway to a station. Listening patterns to AM drive are habitual, hard to change. Late night listening is discretionary. Audiences will sample new radio offerings when they seek pure entertainment rather than essential utility elements.

— Late-night cume feeds morning drive. Study the flow of audience from late-night to morning drive, you will be surprised how much of the AM drive cume depends on the last station heard before turning off the radio.

— No distractions. It is easier to sell any product or idea to a person who is giving you 100% of their attention rather than rushing to work, calming the kids and remembering to avoid road construction. As George Noory’s success confirms, the percent of listeners who act on a commercial message is higher overnights than at any other time period.

— Every format has a default hour – one hour of the day when it will have its largest audience share. For all-news, for example, it’s always 5:00 am – 6:00 am. Lite FM’s, 1:00 pm. Live, local talk: 11:00 pm.  Listeners seek companionship, sympathy and empathy from talk shows.  If a station offers a “best of” at 11:00 pm, it is ignoring the built-in strategic advantage of the talk format. 11:00 pm is primetime.

— Rate integrity. A station may charge top dollar for morning drive. Upon further study those high rates usually come with nighttime bonus spots.  Bonus spots cut the rate in half. The nighttime results story can stand on its own and command premium pricing without bonusing.

Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

NAB Announces Marconi Finalists

The National Association of Broadcasters announces the finalists for this year’s Marconi Radio Awards. Radio stations and personalities in the spoken-word genre making it as finalists include: Premiere NetworksGeorge Noory and Westwood One’s Rich Eisen in the Network/Syndicated Personality of the Year category. Sportsim talkers Boomer Esiason and Gregg Giannotti of Audacy’s WFAN, New York and George Dunham, Craig Miller and Gordon Keith of Cumulus Media’s KTCK, Dallas-Ft. Worth are finalists in the Major Market Personality of the Year category. WDBZ, Cincinnati’s Lincoln Ware is a finalist in the Large Market Personality of the Year category and Kayla Blakeslee of Pathfinder Communications’ news/talk WOW, Ft. Wayne and Kevin Miller of Townsquare Media’s KIDO-AM, Boise are finalists in the Medium Market Personality of the Year category. Winners will be announced on October 25 at the Marconi Radio Awards Dinner during NAB Show New York. See the full list here.

Industry News

St. Louis Talk Host Suffers Trial Setback

According to a report by Ryan Krull in the River Front Times, St. Louis chiropractor and talk radio host Eric Nepute was dealt a few legal blows by U.S. District Court Judge Ronnie L. White as he prepares his defense. Nepute, host of the two-hour morning show “Real Talk with Dr. Eric Nepute” on East Central Broadcasting’sim “Real Talk Radio Network” on Missouri stations KRTK-FM, Hermann; KVMO-FM, Vandalia; and KTRE-FM, Steelville, is being sued by the feds under the COVID-19 Consumer Protection Act for peddling false information about the COVID pandemic in order to sell supplements and vitamins. The trial is set to begin on August 21 and as a result of the rulings, Nepute is not allowed to testify as a medical expert as the judge ruled he does not practice medicine and has no “experience treating infectious diseases, and more specifically, COVID-19.” The judge also ruled that Nepute’s program is a form of advertising and as such falls under the laws that regulate commercial speech. Read the River Front Times story here.

Industry News

TALKERS News Notes

iHeartMedia, Inc will report its financial results for the quarter ending June 30, 2023 on Tuesday August 8. The company will conduct a conference call at 8:00 am ET, following the release of its earnings announcement to discuss its financial results and business outlook.

The GCN-syndicated “Dr. Daliah Wachs” show joins the program lineup at Alexandra Communications’ news/talk KUJ-AM/K254DK, Walla Walla, Washington in the late night daypart.

Mobile Radio Partners launches a sports betting format on WTOX-AM, Richmond, Virginia using content from VSiN, The Sports Betting Network. The station is being branded “Richmond’s Best Bet, 1480-The Line.” Station general manager Mark Smith comments, “The new format will bring 24-hour sports betting programming to Richmond for the first time. The new station leverages the growing interest in sports betting by covering all sports through the wagering lens. So many markets have embraced sports betting stations and it’s high time that Richmond started delivering the news and analysis folks need with best-in-class content from VSiN.”

NHPR names Travis Boucher chief financial officer. In this role with the public media organization, Boucher will oversee NHPR’s financial and compliance functions and be a strategic partner to NHPR’s board and senior leadership as the organization builds and deploys its resources over the coming years.

Industry Views

Monday Memo: We Have a Winner

By Holland Cooke
Consultant

imTHE Best Bit I’ve Heard This Month was by Gene Valicenti, morning host, WPRO-AM/WEAN-FM, Providence.

Among advertisers he endorses: Pinnacle Discount Center, where TV prices are SO low ya wonder if the merch’ is hot. It was a hole-in-the-wall before Gene tripled its business… not a tough sell when every customer gets to “Spin the Wheel!” on the way out for even-deeper discounts or a FREE bonus TV.

“You’ve got an uncle in the TV business,” Gene says, and “Uncle Bill” gives him TVs to award listeners who chime-in on topic du jour each morning.

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As Amazon Prime Days began, Gene spontaneously texted Uncle Bill – not a set-up, I’m told – challenging him to beat Amazon deals. ONE MINUTE later, Uncle Bill replied: “Yes! 15% less for any same-model TV Amazon is offering.” Even if nobody took him up on the offer, the gesture slam-dunks this retailer’s category ownership.

Even if you aren’t making a station advertiser a hero: How can YOU localize The Big Story?

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

On-Air Schedule Tweaks at “97.1 The Freak” in Dallas

According to a report in the Dallas Morning News, new program director Dominic “Zakk” Zaccagnini has put into effect some changes to the program lineup at iHeartMedia‘s sports/hot talk KEGL-FM, Dallas “91.7 The Freak,” effective today (7/24). Personalities Danny Balis and Mike Sirois move from the afternoon drive show to the morningim drive program alongside Kevin “KT” Turner and takes on “The Downbeat” as its name. Jeff Cavanaugh and Julie Dobbs move from the morning daypart to afternoons alongside Mike Rhyner for “The Speakeasy” program. The show times are altered by an hour with the morning program airing from 6:00 am to 10:00 am, the midday “Ben and Skin” show airing from 10:00 am to 2:00 pm, followed by the afternoon show airing from 2:00 pm to 6:00 pm. Zaccagnini tells the Dallas Morning News, “The catalyst for this change was to make a better fit for our same staff to further excel in a weekday lineup that best suits their professional and personal lifestyles.” Read the full story here.

Industry News

Bob & Tom Show’s Ron Sexton Dies at 52

Comic Ron Sexton, a longtime cast member of “The Bob & Tom Show,” died at 52 on Friday (7/21) in Ohio while on tour with his stand-up show. Tom Griswold states, “We are sad to confirm that Ron Sexton, longtime member of the ensemble cast of ‘The Bob & Tom Show,’ died Friday while on tour with his stand-up comedy show. Ronim was known by millions of listeners of ‘The Bob & Tom Show’ for the indelible comedic characters he played on-air, including Donnie Baker, Kenny Tarmac, and Floyd the Trucker, as well as his spot-on celebrity impersonations. Ron was a much-loved colleague and friend, and we will miss him greatly. We send our sincerest condolences to his family and friends. He made many, many people happy during his more than 20 years with ‘The Bob & Tom Show,’ and we will remember him with love and gratitude.”

Industry News

KKOB, Albuquerque Named Station of the Year by NMBA

Three of Cumulus Media’s Albuquerque radio stations were honored by the New Mexico Broadcasters Association with Excellence in Broadcasting Awards. News/talk KKOB-AM/FM received seven awards, including Station of the Year for the second consecutive year. It was also honored in the categories of Breaking News,im Complete Newscast, Continuing Coverage, Features News, Newscaster of the Year (news anchor Haylee Gonzales), and Sports Play by Play. In addition, sports talk KNML and country KRST-FM were each recognized for excellence. KKOB news director John Summers states, “It’s the hard work and dedication to factual journalism that brings success. Each knows and understands just how important their work is in relaying details correctly and concepts honestly. The bottom line is simple. They love what they do. And it shows.”

Industry News

Broadcasters Foundation Holds First Media Mixer in NYC

im

The Broadcasters Foundation of America held its first Media Mixer on Friday (7/21) at the New York City studios of iHeartMedia – hosted by nationally syndicated personality Angela Yee. BFoA says more than 150 broadcasters turned out for the event designed to give up-and-coming professionals in broadcasting the opportunity to network with talent, managers, and executives and bring awareness of the mission of the Broadcasters Foundation. BFoA president Tim McCarthy says, “We are delighted with the large turnout of young professionals to last night’s event. We want to hold similar events in other markets. I want to thank members of our Board, industry leaders, and the talent who made themselves available to young professionals who are just beginning their broadcasting careers. Pictured above are McCarthy, Premiere Networks president Julie Talbott, Yee, Katz Radio Group president Christine Travaglini, The Weiss Agency EVP Heather Cohen, and Katz TV Group president and CEO Leo MacCourtney.

Industry News

WFAN’s “Evan & Tiki” to Simulcast on SNY

SNYSportsNet New York – announces that WFAN on SNY will continue as WFAN’s “Evan & Tiki” program – starring Evan Roberts and Tiki Barber – makes its simulcast debut on Monday (7/24) from 4:00 pm to 6:00 pm ET. SNY president Steve Raab states, “We are happy to bring ‘Evan & Tiki’ to SNY. Our partnership with WFANim has not only enhanced our daily lineup, but it has elevated New York sports news and programming for a very loyal and passionate fan base.” Audacy New York market president Chris Oliviero comments, “The debut of ‘Evan & Tiki’ is the next chapter in our tremendous partnership with SNY. Together we will bring the very best in sports audio and video to New York fans daily, which is exactly what they have come to expect from WFAN on SNY.”

Industry News

Tim Wenger Leading Audacy’s Buffalo Stations

Audacy promotes Tim Wenger to SVP and market manager of its Buffalo market. In this role, Wenger will oversee the market’s portfolio of stations that includes news/talk WBEN-AM, sports talkers WGR-AM and WWKB-AM, plus three music brands. Wenger is taking over for Tim Holly who recently announced his retirement. Wenger worked his way up to this role from the programming side of the business. He launched his radio career as a news reporter and anchor at WBEN in 1986. He subsequently rose to news director, program director and brand manager/operations director for the spoken-word stations. Wenger is a recent inductee into the Buffalo Broadcasters Hall of Fame. Audacy regional president Mark Hannon states, “Tim has been a leading presence in our building for nearly 40 years, and it seems only fitting that he now takes over the reins of the market. He has intimate knowledge of our local brands, and I can think of no one better to pick up the mantle from Tim Holly and lead us into the future.” Wenger comments, “As a lifelong Buffalonian, it’s surreal to be assuming the leadership role for Audacy Buffalo’s group of stations. The unique content and personalities on the brands, combined with strong client and sports play-by-play partnerships, positions Audacy for growth and success in Buffalo.”

Industry News

TALKERS News Notes

Beasley Broadcast Group announces that it will report its 2023 second quarter financial results before the market opens on Thursday, August 3.

The Society of Broadcast Engineers announces that the Robert W. Flanders SBE Engineer of the Year award for 2023 is presented to Joseph Conlon of Inver Grove Heights, MN, and a current member of SBE Chapter 17 Central Minnesota. The James C. Wulliman SBE Educator of the Year award is Andrew Gladding, CBT, of Brooklyn, NY, and a member of SBE Chapter 15 New York City. Gladding has been an SBE Member for eight years and is the secretary of Chapter 15. In his role as adjunct professor for audio production at Hofstra University, he has taken numerous steps to recruit and engage new SBE members by teaching them about the broadcasting business and engineering in particular. He is solely responsible for the addition of 40 student members to Chapter 15.

SiriusXM sports talk personality Christopher “Mad Dog” Russo is making his return to Bar Anticipation in Lake Como, New Jersey, for a special live broadcast of his show on August 4 from 3:00 pm to 7:00 pm. This is Russo’s first broadcast at the popular Jersey Shore venue since 2007. He says, “Bar A, I’m back, baby! The summer show was always a blast. I’m excited to be at it again and we’ve got a great show planned on August 4. Love all our Jersey Shore fans!!!”

Industry News

Salem Announces Five Market Managers Doing Double Duty

Salem Media Group makes changes to its management structure in five markets as market managers currently leading other markets will now also oversee a new, additional market. The company says, “These changes provide some cost savings and will allow Salem’s most seasoned leaders to expand their impact on the performance of the company.” Terry Fahy, regional VP/GM for Los Angeles will now also oversee Oxnard; Steve Brodsky, GM for San Diego, will also manage Honolulu; Dennis Hayes, GM for Portland, will now overseeim Seattle as well; Kevin Isaacs, GM for Cleveland, will now also manage Pittsburgh; and Mark Durkin, regional VP/GM for Sacramento, will also manage Phoenix. This comes months after Carolyn Cassidy was assigned both Tampa and Columbus and John Gallagher began leading Chicago and Little Rock. Salem adds, “In some cases, the former GM will stay on in a sales/sales management role.” Company CEO David Santrella comments, “These changes were made to allow Salem to continue to innovate and invest in our business and to allow the very best leaders to oversee our radio stations.” Salem is also combining the sales efforts of Salem Media Reps and the Salem Web Network with the combined sales team reporting to Mike Reed and Mike DeAmicis at Salem Media Reps. Company COO David Evans adds, “This unified sales team will now have easier access to all digital assets within our company to more fully grow into a ‘One-World’ company that offers ministries, advertisers, and our audiences’ multiple platforms with which to consume content and reach communities.”

Industry News

New Radio Feature “The Good News with Dr. Benjamin Chavis” Debuts

The U.S. Black Chambers, Inc announces the launch of “THE GOOD NEWS with Dr. Benjamin F. Chavis, Jr” This 60-second daily radio commentary is the first offering from the new USBC Radio Network. It is being distributed in collaboration with KMG Networks, aim division of Krantz Media Group and the U.S. Black Chambers, Inc. A press release states, “‘THE GOOD NEWS’ will ignite a transformative spark, propelling the U.S. Black Chambers, Inc into an unprecedented realm of influence. The highly anticipated USBC Radio Network, launching in August, will seamlessly integrate into the comprehensive USBC Media Network. This united effort, in partnership with KMG Networks-will empower and extend our collective reach, ushering in a future filled with boundless possibilities for all.”

Industry News

TALKERS News Notes

Gridiron Network, LLC announces an 11-game slate of college football games available to radio stations beginning with the first broadcast on September 23. Gridiron Network president & general manager Noah Britt serves as the play-by-play announcer, with color analysts Jon Reynolds and Danny Wuerffel with sideline reporters Jason Crowder, Kurt Kretzschmar, and Patrick Johnson. Key Networks is the exclusive network advertising sales representative for the Gridiron Network and Gow Media is providing broadcast infrastructure support.

Religious broadcaster Hope Media Group announces that Coppelia joins the company as director of media fundraising. In this role, she will coordinate and host on-air fundraising for KSBJ, WayFM, Vida Unida and NGEN. She was most recently with Central Florida Educational Foundation’s WPOZ-FM, Orlando.

Industry Views

Monday Memo: Does Your Station Sound “On-Vacation?”

By Holland Cooke
Consultant

imBy 2009, I had been making my living consulting and coaching talk hosts for 14 years, but I myself had not yet hosted a talk show. Like Rush Limbaugh before he went-talk, I had lots of on-air time under my belt as a music DJ. And that same skill set contributes to talk radio success: “Play the hits” (topics) and convert Cume to AQH (technique).

This month and next, when so many take vacation time, guest-hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:

My hosting debut was “The Jim Bohannon Show.” And Jimbo told me I was only the third person to ever guest-host, after Joan Rivers and Chris Matthews jump-started their broadcast careers there. But, to these listeners, who-the-heck was I? Lacking the back-story of an A-list comedian or former presidential speechwriter, I simply told the truth, saying, “I’m Jim’s pal, Holland Cooke” as I quickly invited callers into the hour’s topic or teed up the guest. I had promised myself I would avoid “The Sitting-In For Rush Syndrome:” unscripted monologue about myself and blah-blah-blah until the first break. TALKERS publisher Michael Harrison – himself a well-traveled guest host – recommends nonchalance and warns against, “It’s such an honor to be here!”

So, if you’re filling-in, that’s Tip #1: Cut to the chase. Don’t devalue the show by committing lots of time explaining that the familiar host is away and who you are. Tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off when they hear a stranger… and how to join-in.

im

Demonstrating this technique when “FOX Across America” host Jimmy Failla is off: my long-suffering client Paul Gleiser. His day job is owning KTBB, Tyler-Longview, Texas; and his side hustle is guest-hosting Jimmy’s show, which he’s done a half-dozen times this month. Understanding Tip #2: You’re a guest in someone’s home, Paul asked Jimmy for advice. Always in-character, Failla quipped “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As I write this, he’s asking, “Which Democrat do we [Republicans] want to run-against in 2024?” and – as new employment numbers are announced – “The WORST job you ever had?” Callers are telling stories.

That’s Tip #3: Invite callers. Admittedly, my debut was a snap, with Jimbo’s show on 500-plus stations. But later, when then-PD Bill White had me do three nights on WBT, Charlotte, he texted me after my first hour to say that I had taken more calls that hour than other hosts get-around-to in a week. In a recession, I asked if callers were “Seeing ‘green shoots’ of recovery?” and “The best car you ever owned?” They all told stories about both. “DON’T beg for callers,” Harrison says. And bring more than just your voice, i.e., guests and sound bites from news feeds. Gleiser: “Prep like the phone is broken.”

 Tip #4: Invite participation multiple ways. Many listeners would rather text than call. Do so and you’ll sound accessible and at-the-speed-of-life. And follow @smerconish to see how (effectively) he polls listeners via social media.

Tip #5: “Know what the show was about yesterday,” Gleiser urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle; like Paul’s aforementioned “Who [Democrat] do we [Republicans] have the best chance of beating in 2024?”

 Tip #6: Empower callers, by asking their FEELINGS, rather than asking for facts or their expertise. They’re not experts. Instead, use The Magic Words (“you” and “your”): “Should you be fined for installing or replacing your gas stove?” Or empower them with access to a guest they can Q+A about matters that matter to their lives. When the fill-in host is “a somebody” – the mayor or an athlete or an expert – the host him/herself is an opportune topic. As we say when inviting calls to hosts who broker weekend airtime: “The lawyer is in, the meter is off.”

Tip #7: Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or – in Jimmy Failla speak – you’re driving, if the producer is simply call-screening and running-the-board (which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with this particular station’s set-up).

Tip #8: Keep re-setting – succinctly, “matter-of-factly” as Michael Harrison puts it — introducing yourself and your guest-or-topic — when you’re going-into and coming-out-of breaks, and at the beginning of each hour. Why: Listeners are constantly tuning-in.

Tip #9: Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number the punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. ‘Seems like a little thing, but this can make a big difference in how popular you make the station sound.

Tip #10: “Be a convenience to the station,” not high maintenance. Harrison: “If you’re a diva they won’t ask you back.”

Tip #11: Afterward, give it a listen. If you do this for a living, wait a week, so you hear your work with fresh ears. Not a broadcaster? Was there a segment worth sharing on your blog or via social media? Did you or a guest explain something real useful? On Twitter, link to an audio clip of “Pet Pro Dr. Donna Johnson’s tips for helping your critters keep their cool during a long, hot summer,” so you’re useful to those who weren’t listening live. For LOTS of clicks and shares, include pictures of cuddly kittens and puppies.

Tip #12: If you are a career broadcaster, “always be available (and prepared) on short notice,” Michael Harrison recommends. 😉

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Thursday is Giving Day for Broadcasters Foundation

This Thursday (7/20) is the Broadcasters Foundation of America Giving Day – “a day for everyone in radio and television to come together as one community to support colleagues, across every position, in need of financial assistance due to critical illness, accident, or disaster.”  The BFoA says the campaign also strives to raise awareness of the Broadcasters Foundation to ensure that anyone in radio and television who mightim qualify for aid knows about its charitable mission and can apply. BFoA president Tim McCarthy adds, “Giving Day is an opportunity for everyone in radio and television to help our colleagues. As broadcasters, we are storytellers. Whether behind the scenes in marketing, sales, or administration, part of the production team, or on-air talent, everyone in the radio and television broadcasting profession has a common goal: to share vital stories with their communities. But who is there to help these essential community members when a natural disaster strikes, or an illness disrupts a family’s financial security and safety? The Broadcasters Foundation of America’s unique mission is to support our professional community during these hard times, when our colleagues are unable to work and struggling to pay basic living expenses.” Visit the BFoA’s donation page for more information.

Industry Views

Lessons from Rush

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Rush Limbaugh’s initial success spawned a nation of imitators.  Throughout the country hosts and executives heard Rush and concluded that the key to success was bashing liberals for three hour – or all day!

Oddly that wasn’t Rush’s mission.  When Ed McLaughlin launched Rush’s show an article appeared quoting Rush and his role.

Rush said, “I’m here to inform, inform, inform.”  Ed was the founding GM of KGO, he ran the ABC Radio Networks for about 20 years. He knew how to make great radio because that’s all he knew how to do.  I was in his office the day the article quoting Rush appeared.

Ed said to me, “I will have to talk to Rush about that. His job is to entertain.”  Following Ed’s conversation with him, Rush carried out his mission, he entertained.

Rush did not get ratings and cash for espousing conservative views. There were other spokespeople who did that very well such as William F Buckley – an erudite conservative who never got ratings.

Listening hard to Rush airchecks, he was mostly entertaining. How did he do that?  First, he never offered duplicate arguments for his opinions. Every single day he presented brand new evidence and facts and stories to support his point of view. Secondly, he riffed. There were long periods featuring funny, human stories. Cat stories!  Third, Rush understood radio to a pristine point of science. When he had nothing to say, he used the medium’s most powerful tool… silence!

He understood the essential bond with the listener and therefore we never heard his producer on talkback, rarely, rarely, rarely a guest interview.  Phone calls were extremely well screened, coached and ready for air. Sharp produced bits were designed to drive the conversation.  The show was a show not a lecture.

Rush understood that the biggest mistake he could make would be to change his position on anything. Regardless of a caller’s absolute facts, Rush would say, “So what of it sir, I’m right.”  His battle against facts made the show work. Radio wrestling.

Today’s winning hosts don’t waste time forming political opinions, they invest their time in building an entertaining show.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

TALKERS News Notes

Rob and DonFormer President Trump Effectively Working Talk Radio.  Syndicated Newsmax Radio star Rob Carson conducted an exclusive interview with former President Donald Trump yesterday morning (6/13) for his popular midday radio show (12:00 noon – 3:00 pm EDT).  Newsmax played it at 12:00 noon and then repeated it during the 2:00 pm hour to the delight of the show’s national roster of affiliates.  According to a Newsmax spokesperson, “President Trump called Rob this morning and we were supposed to have 15 minutes. After 20 minutes, the former President’s people started asking us to wrap up but Trump said to ignore them, stating that he wanted to spend more time with Rob, and that he is a fan of Rob’s TV and radio shows. The two ended up speaking for a half hour.”  The interview covered topics including the White House cocaine controversy, Trump’s criticism of the Dept. of Justice, the 2024 campaign, the border, human trafficking, the economy and even Elvis Presley. The full interview can be heard by clicking here: Listen Page (newsmax.com)  In recent weeks, the former president has made several appearances on talk radio shows around the country indicating his respect for the ongoing influence of the medium and its listeners.

 

Lynn MontemayorLynn Montemayor Promoted to Director of Sales at Beasley Media Group Detroit.  The Beasley Media Group announces sales pro Lynn Montemayor has been promoted to director of sales at the company’s Detroit-based radio properties. Montemayor most recently served as the GSM of 101 WRIF-FM, 94.7 WCSX-FM, 105.1 The BOUNCE, 105.9 KISS-FM, Detroit PRAISE Network, and Motor City Sports Talk The ROAR. Beasley Media Group Detroit VP/market manager Patti Taylor tells TALKERS, “Lynn is one of the most passionate and adept leaders I have ever worked with. She is thoughtful and fair, a creative teammate and a tenacious partner. I feel lucky and grateful to be working alongside Lynn in this next chapter of the Beasley Detroit cluster.”  Montemayor is stepping up to fill the shoes of Taylor who was also recently promoted to her current position.

Industry News

Texas Longhorns Segue To iHM Austin Combo

Texas LonghornsAs TALKERS noted yesterday (Thursday, 7/13), Genuine Austin Radio’s KTXX “104.9 The Horn” will be dropping its sports talk format in just over two weeks (8/1). For the past seven years, “The Horn” was the home of University of Texas football, men’s basketball and baseball broadcasts; however, that will change owing to the upcoming format flip. Taking over as new flagships for the Texas Longhorns are iHeartMedia Austin sports talk KVET-AM “AM 1300 The Zone Austin’s Sports Talk” and its country cluster-mate, KVET-FM. The two outlets will simulcast football and men’s basketball. ZoneAccording to iHeartMedia sports president Kevin Legrett, “The Texas Longhorns is one of the leading college sports brands in the country. Longhorn Nation continues to be recognized for their pride and dedication to their home team. We are excited to be the broadcast home to these passionate sports fans, providing great programming and play-by-play coverage not only in Austin, but everywhere via iHeartRadio.” University of Texas vice president/director of athletics Chris Del Conte comments, “The move of our network’s flagship radio station to KVET is a huge win for our fans in Austin and central Texas. The powerful signals of ‘AM 1300 The Zone’ and [KVET-FM] will give our Longhorn faithful access to crystal-clear radio game broadcasts from the northern tips of Williamson County down to the southern regions of Caldwell and Hays counties and out east to our friends in Bastrop and west into the beautiful Hill Country. No matter where you are in that footprint, you’ll get your Horns loud and clear from kickoff, tipoff or first pitch. Then you add the cherry on top to this deal with our network’s partnership with the mighty brand of iHeartMedia, and we’ve hit a home run in every way.” This will be Craig Way’s 23rd year as play-by-play voice of the Longhorns. The deal was negotiated by rightsholder Learfield’s Longhorn Sports Properties.

Industry News

WSCR Honoring Hall of Famer Hughes

Pat HughesIn celebration of Chicago Cubs play-by-play announcer Pat Hughes’ induction next week into the Baseball Hall of Fame, the team’s flagship – Audacy sports talk WSCR “670 The Score” – will air a series of special programming. WSCR vice president and brand manager Mitch Rosen opines that, “Pat’s induction into baseball’s Hall of Fame is a testament to his exceptional broadcasting career and unwavering dedication to the Cubs and ‘670 The Score.’ For 28 seasons, Pat’s voice has captured the essence of Cubs baseball. We’re delighted to recount the franchise’s cornerstone moments sound-tracked by his unforgettable calls and honor a fixture in Chicago sports.” Next Friday (7/21), WSCR will air “Pat’s Call to the Hall,” a three-hour (6:00 pm – 9:00 pm) audio retrospective of Hughes’ career. Hosted by Hughes’ radio booth partners Ron Coomer and Zach Zaidman, the special will feature interviews with – among others – former Cubs manager Joe Maddon; current Cubs skipper David Ross; sports broadcaster Bob Costas; and musician/songwriter Eddie Vedder. Next Saturday (7/22) following its broadcast of the Cubs game, the station will air Hughes’ induction speech from Cooperstown (New York) and will rebroadcast “Pat’s Call to the Hall.” In addition, WSCR is airing vignettes saluting Hughes’ career. The Baseball Hall of Fame named Hughes this year’s winner of the Ford Frick Award, which recognizes excellence in broadcasting. A nine-time Illinois Sportscaster of the Year, Hughes won the award three times in Wisconsin as the voice of the Milwaukee Brewers.