Pending Business: “Go F-Yourself”
By Steve Lapa
Lapcom Communications Corp
President
When it comes to advertisers who cancel, Elon Musk said it loud and clear at the NY Times Dealbook Summit, “Go F-Yourself.” He claimed advertisers who objected to content on X were “blackmailing him with money” by canceling ad campaigns on his X platform.
C’mon, Elon. I guess you never made the sales calls many of us have made pitching Rush Limbaugh, Howard Stern, or any of the many in talk radio who made the dreaded “no buy” list because an advertiser was alienated by their political lean, or content. Maybe Elon forgot that many advertisers feel the feedback of their customers and reflect customer input in their marketing dollars.
Many of us who made those sales calls tried to work alongside the content objections voiced by advertisers. The goal was to earn the advertiser’s dollars, not consider a cancellation as “blackmail.” A loud and clear, “Go F-Yourself,” was and still is the best way to kill the customer, torch the relationship, as your general manager, owner, stockholders, and about everyone including the wife and kids are amazed at your out-of-control rant.
Michael Richards, a.k.a. Kramer of Seinfeld fame, calls it “canceling yourself.” He should know. It seems after careful review Musk may be feeling the pain of his famous F-bomb message to “X” advertisers. Elon is now repackaging his pitch to include an A.I. component that could blunt those content objections. Will A.I. step in and keep the content compatible with the goals and objectives of those advertisers who cancelled X?
Wow, why didn’t I think of that? Eliminate good old-fashioned human judgement to understand the content the advertiser is identifying as incompatible with their goals. Maybe or maybe not. Think about how many of your advertisers listen to your talent and offer you, the seller, content feedback. Like the saying goes, many advertisers buy where they listen.
Back to the F-bomb comment. It is hard to be critical of one of the wealthiest people on the planet, but in this one instance, even a billionaire learned from his missteps. As time passed, perhaps cooler heads prevailed and those at X learned what those of us who made those early “no buy” list sales calls learned:
1. Advertisers who control budgets do not like to be told to “Go F-yourself”
2. Content cancellations are not “blackmail.” Those cancellations are based in:
a. Customer feedback
b. Advertiser culture
c. Misaligned goals
Next time you get the urge to blurt out your frustrations, remember a basic tenet of sales, “Never say anything that is too big to eat.”
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
sales Robin Sloan says, “I am delighted to welcome Jess Mott to AdLarge and the fwd. network. Her extensive experience and success in driving revenue growth and fostering strategic partnerships will be invaluable as we expand our digital capabilities.”
executives companywide. Beasley Media Group CEO Caroline Beasley comments, “We are very excited to be among the early users of SPECai. The technology is a game-changing tool for our sales teams to quickly and easily produce great-sounding spec spots for clients in minutes that don’t sound AI-generated, making them very compelling for advertisers. It’s amazing technology for our industry.”
presence over the coming months and until he becomes a legally qualified candidate are in accordance with New Jersey election law, applicable FCC guidance, and industry standards and best practices for such circumstances.” The question that the New Jersey Election Law Enforcement Commission has is because a gubernatorial candidate in the 2025 primary election must not knowingly accept a contribution in excess of $5,800 from a single source, is Spadea’s radio show – a valuable medium through which to campaign – an in-kind contribution that surpasses that monetary threshold? The Commission is requesting that Spadea appear before it at a hearing on June 26. The Commission has issued an Order to Show Cause at which time “Spadea for Governor, Candidate Spadea, and Townsquare Media shall appear and show cause before the New Jersey Election Law Enforcement Commission for consideration by the Commission as to why a determination should not be made that the candidate’s radio airtime is an in-kind contribution from NJ 101.5 or Townsquare Media and therefore subject to the contribution limit.” The same parties are ordered to file written responses by Monday (6/24).
president of operations Dave Milner says, “Alex is an extremely effective and capable leader. His track record in Houston has been outstanding, so it’s a logical progression for him to help lead both Albuquerque and Tucson.” Cadelago comments, “I am honored to have the opportunity to work with our amazing teams in Albuquerque and Tucson and am looking forward to building upon the success Jeff and Ken have achieved in these regions. I would like to thank Mary Berner and Dave Milner for their support in expanding my role with Cumulus, and Dan Bennett for his mentorship over the past 10 years.”
will kick off debate preview coverage with an early edition of “Jesse Watters Primetime,” followed by “FOX News Democracy 2024” at 8:00 pm ET with chief political anchor Bret Baier, anchor and executive editor Martha MacCallum, Dana Perino, Jesse Watters, and Sean Hannity from the debate’s spin room in Atlanta. The hosts will be joined by FNC senior political analyst Brit Hume and contributors Kellyanne Conway, Richard Fowler and Karl Rove. After the debate, Sean Hannity will host the 11:00 pm ET hour live on FNC from the spin room in Atlanta to break down the event and the public’s reaction.
average downloads for shows that opt in. This month sees the inclusion of iHeart Audience Network podcasts and a lot of shows debuting on the chart for the first time. Some of those include “Stuff You Should Know” at #6, “The Breakfast Club” at #16, “The Clay Travis and Buck Sexton Show” at #26, “The Sean Hannity Show” at #63, and “The Jesse Kelly Show” at #84. 
two-hour special prior to the June 27th presidential debate from Atlanta. From 7:00 pm to 9:00 pm, Salem talk hosts Mike Gallagher, Dr. Sebastian Gorka, and Hugh Hewitt will “provide scene-setting commentary and analysis” and will interact with a live Atlanta audience. (The debate itself will have no in-studio audience and CNN is not giving Salem permission to broadcast the actual debate.) Mike Gallagher will host a 30-minute debate wrap-up beginning at 10:30 pm ET.
-CBS Radio’s talk KLXS-FM before the company dropped the talk format, which led to Leykis forming his The New Normal Network in 2012 and distributing his show online to subscribers. The Daily News story indicates that Leykis – who turns 68 in August – decided it was time to call it quits, saying, “A long time ago, I realized I did not want to be like some of the hosts I heard in the past — begging for callers, stretching for topics. I wanted to go out on my terms when I wanted. So, I did.” Leykis produced the final edition of his show in mid-May. 
California Science Center in Los Angeles tomorrow (6/18) live from 4:00 pm to 7:00 pm PT and the program will be broadcast live on C-SPAN. The event is being moderated by Smiley Audio Media chief and KBLA talk host Tavis Smiley and will feature leaders of the nation’s climate and environmental justice community. Los Angeles Mayor Karen Bass will offer remarks and Dr. Cornel West will deliver remarks on the intersection of Climate Justice and Juneteenth. 
women sports athletes and relevant programming to millions of listeners nationwide, and also unlock access to inventory and opportunities for brands to engage.” iHM chief marketing officer Gayle Troberman says, “We’re committed to championing incredible athletes and building further awareness until women’s sports reaches the kind of nationwide and international prominence it has always deserved. It’s humbling and inspiring that the first-ever, dedicated women’s sports reports will start airing with the massive reach of iHeart’s broadcast radio platform and the full-on power of collaboration between world class athletes, incredible journalists, podcasters and the fans. This is a pivotal moment for women’s sports to get heard.” Content will include: “Good Game with Sarah Spain,” and shows hosted by Sheryl Swoopes, Tisha Alyn, Madison Packer, Rennae Stubbs, Caitlin Thompson, and Khristina Williams. 
media on the costs and impacts of unintentional shootings by Black children in America. BIN president Tony Coles states, “This campaign is a shining example of the role community leaders play in the programming on the Black Information Network. This topic has been a part of so many stories we have aired, and keeping children and families safe is vital to the communities we serve. Bringing this campaign to life started with the BIN Local Roundtable and would not be possible without them.” The BIN Local Roundtable was designed as a forum for business and civic leaders from local communities across the U.S. to provide perspective and collaborate with BIN’s leadership team regarding the network’s programming and local engagement.
airing on Audacy talk outlets WCCO, Minneapolis and KMXB-HD3, Las Vegas “K-DAWN.” Red Apple Audio Networks distributes the show live from 1:00 am to 5:00 am nightly. Morano comments, “I’m incredibly grateful to be on both of these great radio stations. I’ve dreamt of being on the radio in Minnesota ever since Jesse Ventura ran for governor. It’s great to be on a station that has so many independent thinkers. As far as ‘K-DAWN’ goes, I’m absolutely thrilled to be on the air in Las Vegas, a 24/7 city. It’s great to talk to an audience in a city that’s up all night.”
the rapid growth and distribution of the Salem News Channel, and in HC2 Broadcasting’s expansion.” HC2 operates stations in markets including New York, Chicago, Philadelphia, Dallas-Fort Worth, Atlanta, Houston, San Francisco, Phoenix and more. HC2 Broadcasting president and CEO Les Levi comments, “We are excited about our partnership with Salem Media Group and delighted to be launching the Salem News Channel on our TV broadcast platform. The channel will be available for the first time to broadcast television viewers, who should enjoy the network’s rich and informative news content.”
Got young local radio news talent? CONGRATULATIONS, for five reasons:
approximately $2.1 million compared to net income of $34.3 million for 2022. For the first quarter of 2024, net revenue was approximately $104.4 million, a decrease of 5% from the same period in 2023. Broadcast and digital operating income was approximately $32 million, a decrease of 18.5% from the same period in 2023. Net income was approximately $7.5 million compared to a loss of $2.9 million for the same period in 2023. Urban One CEO and president Alfred C. Liggins, III states, “Our Adjusted EBITDA for FY23 came in just above the high-end of our previous guidance at $128.4 million. As expected, we suffered a drop in radio division broadcast cash flow as a result of reduced political advertising compared to Q4 2022. Other divisions performed broadly in line with expectations, although the continuing churn in cable television subscribers remains an industry-wide concern. For Q1 our national radio revenues were hit by tough comparatives on a handful of large clients plus a general softness in the market. Second quarter radio pacing’s are sequentially better, with same station core revenues down mid-single-digits and low-single digits including political… We are optimistic about political advertising revenues for the remainder of the year, which should benefit both our radio and digital divisions. During Q1 we repurchased $75 million of our 2028 notes at 88.3%, and we ended the quarter with approximately $155.7 million of cash.”
News Now” and “Up First” at #2 and #3 respectively. Other podcasts of note include FOX Audio Network’s “FOX News Hourly Update” rises one spot to #7; The DailyWire’s “The Ben Shapiro Show” moves up one to #8 and “The Dan Bongino Show” also climbs one spot to #9.