SABO SEZ: Top 40 is Always the Answer
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
And TMN syndicated, “Sterling on Sunday”
Reviewing radio’s challenges:
— Trouble attracting and growing younger demos
— Trouble appealing to youth-oriented advertisers
— Trouble generating excitement in our culture
— Trouble owning a seat in the news media
— Trouble attracting out of college/high school employees
in sales, management on air.
The answer is: Top 40 or, if you must, CHR. The answer has always been Top 40.
The brilliant Allen Shaw, president ABC FM Radio, CEO Beasley Broadcasting, CEO/owner Centennial, said, “And Top 40 will always have an important place in radio because it plays the most popular music therefore it will always have an audience.”
In reviewing Spring Nielsens, it is hard to find a Top 40 station that is #1 6+ in any city. Consider how odd that is. Since 1955 there have been hundreds of Top 40 stations that attracted dominant shares of audience.
No, not audience: fans. Passionate fans because music is passion. New music is more passion. Cultural pebbles between the songs dropped by passionate radio stars compel even more passion.
Big contests. Big promotions. Breaking music trends. Huge voices. Pounding jingles. Prizes: Trips to see Taylor Swift in the studio – in England. A week off from school, on us! Free pizza for 50 of your friends – for a year. A new red, customized Z-93 car in your driveway on your birthday. Ed Sheeran plays your prom! A limo to school on opening day. Big Time Rush sings at your street fair.
Alex Warren writes a song for you – and performs it for you. Gift certificates for CAMEO. The Apple package… an iPhone, iPad and MacBook Air.
Media Buyer: Hop on the station yacht this summer, let’s go for a sunset party cruise. One buyer wins this custom Mustang. Wherever you go on vacation, tab’s on us.
Excited? Radio is good at contesting, better than any other medium. Excitement in thin air is what radio does… well, used to do.
Of course radio is a low choice among fresh grads, 18-24s, and media buyers. Radio stopped making the best radio, stunning, pulsing, sexy, unpredictable. We stopped rolling out the red carpet: Hot, current, daring, dangerous… Top 40.
You were drawn to radio because of Top 40. Make that.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
Why we’re already seeing TV tout its coming attractions: They understand how, after Labor Day, routines settle in. Viewers will be ready to re-engage.
and more in alleging that he had a deal with Del Nin in 2022 and began working together “to try to acquiring Cox Radio, with Del Nin agreeing that Warshaw would manage the business as CEO upon successful acquisition.” Warshaw also says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024 and alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition. As for the change of venue, both parties agree the case involves both complex legal issues and a claim for monetary damages. The defendants says it’s likely to require resolution of “complicated legal and factual issues.” (Del Nin has already moved to dismiss on jurisdiction grounds, which involves questions of constitutional law.) Plus, SFM anticipates the case will benefit from careful discovery oversight as it will need discovery from Warshaw as well as potentially from third parties, including from Connoisseur and the other investment firms Warshaw references in the Complaint.
live in the 12:00 noon to 3:00 pm daypart. The show will be simulcast live on Disney+ every day and on ESPN+ during select weeks in the year. In addition to his weekday show, Eisen brings his full podcast lineup from The Rich Eisen Podcast Network to ESPN platforms. Eisen says, “Once we struck a deal with Disney for the video version of The Rich Eisen Show, it made complete sense to migrate the audio version to ESPN Radio, where I got started in the terrestrial radio world almost 30 years ago. It’s just another way to return to my roots with my old and now new friends at ESPN and GKB. I couldn’t be more excited about our future together on multiple platforms.”
Conventional industry wisdom: “If our morning star leaves, we’re dead. How could we replace them?”
commentator for game day broadcasts. Starks has been a member of the Steelers Audio Network broadcast team since 2021, and transitions from his previous role as sideline analyst to join play-by-play host Rob King in the booth. Missi Matthews continues to deliver game day reporting from the sidelines. In addition, King and Starks will co-host, “In The Locker Room, Presented by Neighborhood Ford Store” that airs in-season from 10:00 am to 12:00 noon on Steelers Nation Radio and on WBGG-AM “FOX Sports Pittsburgh.”
Ask any dog: The humans’ greatest invention EVER? Ice cream. Share summer’s sweetest treat with them, and listeners, during National Ice Cream Month.
to elevating Black culture and storytelling across podcast and video platforms” that will serve as the exclusive home for both the Amplified Voices Podcast Network and the soon-to-launch Amplified Voices TV. Superadio and AURN CEO Chesley Maddox-Dorsey says, “This launch represents a powerful evolution in our mission to serve Black audiences. By creating three distinct digital destinations – AURN.com, Superadio.com and AmplifiedVoices.com – we are sharpening our focus to better meet the needs of our listeners, viewers and content distributors.”
receive on our mobile phones. With underlying frameworks that are 31 and 13 years old respectively, we think it’s time to explore if structural changes to these systems are needed, with an eye towards making sure we are leveraging the latest technology to save lives. Similarly, we will also vote to initiate a review of our system for collecting real-time data on network outages and restoration during and after major disasters. Since its inception in 2007, our Disaster Information Reporting System (DIRS) has proven to be a valuable tool for collecting actionable information to help with recovery efforts. While the DIRS reports are valuable, they can be time-consuming to produce, drawing resources away from responding to an ongoing disaster. The Commission will vote on reforms to streamline DIRS to make sure that its benefits outweigh its burdens. We’ll close our August meeting by removing unnecessary regulations and injecting common sense across the Commission’s policies—critical features to streamline the implementation of our Build America Agenda.” 
“Eric from Dominion saying he was going to make sure President Trump lost the 2020 election.” That was picked up and broadcast by OAN network and further repeated by the Trump campaign and Trump attorneys Rudy Giuliani and Sidney Powell. Coomer also sued MyPillow CEO Mike Lindell and won a $2.3 million judgement. Courthouse News also reports that Coomer is also suing Salem personality Eric Metaxas who recently filed with the court to settle and is awaiting approval from the court. Interestingly, Corporon – a practicing attorney – is representing Gateway Pundit owner James Hoft who is also being sued by Coomer for defamation. That case is scheduled to go to trial in April of 2026. 
and NPR’s most popular podcasts – “NPR News Now” and “Up First” – maintain their first and second-place finishes, respectively. Changes of note from May to June include Salem Podcast Network’s “The Charlie Kirk Show” rising three places to #5, Cumulus Podcast Network’s “VINCE” rising one spot to #10, and iHeartRadio’s “Clay Travis & Buck Sexton” falling two places to #16. 
In radio and podcasting, editing isn’t just technical – it shapes narratives and influences audiences. Whether trimming dead air, tightening a guest’s comment, or pulling a clip for social media, every cut leaves an impression.
Let’s look into the crystal ball. Humor me if you will.
How obsolete does this sound? “Newsweek magazine.” News, gathered during most-of the week, had to be frozen by week’s-end, on deadline, to roll the presses in time for hard copy to be delivered in Monday’s snail mail. Back then – picture people dressed like “Mad Men” characters – enough subscribers felt informed-enough to deliver Return On Investment for the magazine’s advertisers. Seems antique. Now, news is reported moment-to-moment, on any device. And newsweek.com is there… along with everyone else competing for attention.
There are two broad categories of thought: Task. Creative. When in creative mode, a person innovates, imagines, plans, and solves problems. An idea bank is a bank! Money grows from the results of imagination: new products, new music, new formats, new sales strategies. Business growth depends on new!
Internet adopted under the Biden Administration and network interconnection. FCC chairman Brendan Carr says, “We’re continuing to clean house at the FCC, working to identify and eliminate rules that no longer serve a purpose, have been on our books for decades, and have no place in the current Code of Federal Regulations. Today’s action is just the latest step the FCC is taking to follow the Trump Administration’s effort to usher in prosperity through deregulation. And it’s just one of many, with more on the horizon, so stay tuned.”
“Godzilla Wins,” that airs Saturday mornings from 9:00 am to 11:00 am ET. John Fredericks says, “Coach Vince is a tremendous asset to our weekend sports broadcast. He has built an enormous fan base in a short period of time. His insight and knowledge of professional and college sports is enlightening and uncanny. Most importantly, Vince is a dedicated mentor and teacher whose keen analysis engages and informs our listeners as well as our younger contributors, whose careers in broadcasting we are dedicated to growing.” JFMN programming is heard on 23 radio stations, plus via multiple streaming platforms including YouTube Live, Rumble Live, X-Live, GETTR Live, and JFMN.TV.