IAB Report Dives into 2024 Digital Advertising Data
IAB just released its Internet Advertising Revenue Report for 2024 and the results of the study indicate the digital advertising industry saw ad revenue climb to $259 billion, a 15% year-over-year increase from 2023. IAB says, “This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes, and shifting consumer behaviors. In parallel, the streaming landscape continues to shift, with ad-supported streaming becoming dominant and live sports driving premium ad investments.” Other takeaways from the study including that Digital Video is the fastest-growing format, with revenue
increasing 19.2% YoY to $62.1 billion, now accounting for 24% of total ad revenue, and that Podcast advertising revenues show a strong YoY growth of 26.4%, a significant acceleration from 5.5% last year. IAB adds, “This growth was fueled by shifting consumer media habits, with cord-cutting driving greater engagement with on-demand audio, and podcasts emerging as a key platform for political advertisers seeking to connect with voters ahead of the election.” Overall, digital audio – including podcasting – has continued to grow, earning $7.6 billion in revenue with an 8.5% YoY growth from FY23 which is a slowdown in growth compared to last year’s 18.9% rate. Podcasting however saw a surge in growth at 26.4%, while other related formats such as Streaming Music and Radio stifled overall Audio growth. IAB concludes, “As audio consumption trends rise our data suggests that there will be continued digital audio advertising expansion and growth in the year ahead as brands and platforms invest more in podcasts, streaming music, and voice-based advertising.” See more about the study here.
administration that will air on Tuesday, April 29. It will take the place of the third hour of the Larry Elder show at 8:00 pm ET. “The 100 Days of Trump” is being hosted by Larry Elder with co-host Chris Stigall – host of SRN’s morning show – as the two will interview White House officials, cabinet members, members of congress, plus other Salem hosts.
2) NPR’s “Up First,” 3) Cumulus Podcast Network’s “VINCE,” and 4) iHeart Audience Network’s “Stuff You Should Know.” Moves of note from March include Salem Podcast Network’s “The Charlie Kirk Show” rising three spots to #6, Cumulus Podcast Network’s “The Shawn Ryan Show” falling four places to #9, and iHeart Audience Network’s “The Sean Hannity Show” soaring 24 places to #14. 
AM, sports talk KRLD-FM, six music brands and the Texas State Networks. Mackay will continue to serve as vice president of sales for Audacy Dallas. He succeeds Brian Purdy, who continues as regional president with oversight of 16 markets.
These books have helped me tell stories, prioritize programming initiatives and manage career strategies. If interested in a book the link connects to its page on Amazon.
Hewitt announced the news on Friday and made his first appearance on FOX News Channel on “Special Report With Bret Baier.” In this role, Hewitt will appear across all FOX News Media platforms. In addition to his radio work for Salem, Hewitt was also most recently a columnist with the Washington Post, a role he resigned from last November.
there are no customs agents there and the passengers were forced to remain on the planes for more than six-and-a-half hours. The Daily Mail reported the story and included some of Gallagher’s social media posts that he made throughout the night, including this one: “After 12 hours at the overwhelmed Montgomery, Alabama airport – 7 hours trapped on the plane on the tarmac, 5 hours stuck in a cordoned-off area of the airport – they are now boarding people 10 at a time. They are checking off names by pen, one by one. So hey, 16 hours after our original departure, there’s hope! I’m thinking it will take at least an hour to board.” 
AURN’s programming operations and traffic initiatives. Tracey Lee is also promoted to senior director of program operations, traffic and affiliations. AURN AVP of program operations and affiliations Lenore Williams says, “Both Carrie and Tracey exemplify the leadership, dedication and passion that drive our success. Their deep experience and dedication to AURN’s mission have made them invaluable assets to the team. These promotions are not only well deserved, but also pivotal as we expand our impact and continue to lead the industry in service to our affiliates and advertisers.”
operations via a local management agreement, though a format change it in the works. Big Toe Media’s president and director of sales Dave Greene tells FOX 2, “I was attempting to sell it on Dave Zobrist’s behalf and got very close with one person and had several others interested. When the strong lead didn’t work out, we were able to work out a very favorable deal for both sides.” Regarding the format, Geene says, “The idea of one singular topic for content is outdated. We will talk about what St. Louis talks about, which includes plenty of sports but also local news, culture, food, business, events and more.” FOX 2 notes that Greene is “closely involved with the leadership team” of Sports Hub STL, a digital sports network producing content from local personalities, most of whom have worked in St. Louis sports radio at some point over the years. 
These conventions used to be about making-the-most-of those towers behind radio stations that played in several rooms at home and occupied two knobs and six buttons in the dashboard. Back to the future…
Serious business coaches reveal that a common trait of successful people is their ability to immediately forget their failures and to move on. Next idea. Next project. Surrounded by seas of committees, forms, rules and mediocrity, effective leaders know that just trying something, regardless of the outcome, is the WIN. 
NPR’s “NPR News Now” jumps The New York Times’ “The Daily” for the #1 spot. Other moves of note include FOX Audio Network’s “FOX News Hourly Update” rising two places to #5 and Silverloch’s “VINCE” (Vince Coglianese) debuting at #7. 
Hello from Las Vegas, ever-changing yet timeless. Here this week the NAB Show is “Powering the Next Era of Storytelling.” And it’s about time. While there is now a filibuster-proof U.S. Senate majority to require that cars include AM receivers, some AM stations are being shut off. Over the weekend millions took to the streets and this morning Wall Street braced for more. So, the vibe here is positively rejuvenating.
revenue operations. In this expanded leadership role, she will continue to oversee all digital operations while spearheading strategic initiatives to strengthen partnerships and drive revenue growth. AdLarge CEO Cathy Csukas says, “Ilwira has been an integral part of AdLarge’s growth and success. Her strategic vision, deep industry expertise, and relentless commitment to innovation have propelled our digital revenue and operations forward. As we expand, her continued leadership will be invaluable in shaping the future of our digital business.”
says, “I am going to hang up the microphone… not completely… this show will come to a screeching halt on May 30. After that going to dabble in world of podcasting… I feel fine, feel healthy, and want to go out on top. I’ve been doing radio for 45 years… how grateful I am for each and every one of you. It’s time to move down the road and take the microphone from radio to podcast.” Sullivan – a successful financial services advisor – began his radio career in 1980 on KFBK, Sacramento doing daily business news reports. He expanded to hosting a general topic talk show first as a fill-host before getting his own program. He would often fill in for Rush Limbaugh on his syndication show and Sullivan later became one of the original hosts on FOX Business Network.