Top News/Talk Media Stories for Week of April 22 – 26
The pro-Palestinian protests on numerous U.S. college campuses was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Donald Trump “hush money” trial, followed by the Supreme Court presidential immunity case at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
through her leadership and accomplishments in the industry, champions and creates opportunities for other women in radio to further their careers. MIW board president Ruth Presslaff comments, “Corinne’s remarkable career firmly establishes her as a Trailblazer. In addition to all she’s accomplished, her selfless devotion to mentoring women and men, and absolute delight in helping them achieve their goals, is the essence of who she is. She is truly a mentor of mentors. We are thrilled to recognize her with our highest award.” Baldassano says, “I am honored to accept this year’s Trailblazer Award from MIW. As I built my career, it was natural for me to offer guidance to others who also wanted to take a similar path. And it’s turned out to be one of the most important and satisfying things I’ve ever done. I’m proud of those I have mentored, and I’m humbled to be recognized by an organization committed to fostering the growth of broadcasting’s next generation of women. I’m happy to see my work and theirs come full circle. Thank you!” 
Commerce vowed to sue the FTC to block the proposal, calling it ‘an unlawful power grab’ in a statement shortly after the vote. The chamber, as well as the two dissenting [FTC] commissioners, has argued that the FTC doesn’t have the authority to address this issue and that it should be left to the states.” The Times piece notes that the rule becomes law 120 days after being published in the Federal Register – meaning sometime in late August – but that legal challenges could block or delay the change. In the radio industry, most on-air talent, programmers, and sales staff who work under written contracts have a noncompete clause that prevents them from working “across the street” usually for six months. If this new policy stands, it will be a monumental change for radio companies. 
available across iHeartMedia’s broadcast, digital and podcast platforms and everywhere podcasts are heard. Talent to be heard on the platform include sports media personality Sarah Spain and WNBA legend & three-time Olympic gold medalist, Sheryl Swoopes, with more talent to be announced in the coming weeks. Deep Blue is led by agency veteran Laura Correnti as founder and CEO and WNBA legend Sue Bird as chief strategy officer. iHeartMedia chief marketing officer Gayle Troberman states, “Women’s sports are on fire and so is audio. The timing is perfect to deliver on the massive fan excitement today and most importantly use the power of iHeart’s massive audience reach to ensure women’s sports gets the attention it deserves.
Interestingly, marketers and media agencies massively underestimate the immense sales effect power of creative. NCSolutions says that creative drives half of sales, about two-and-a-half times what advertisers perceive. The Advertiser Perceptions February 2024 study reports brands and media agencies say creative only represents 19% of total sales effect. NCSolutions science reveals creative generates an eye-popping 49% of incremental sales. According to System1 chief customer officer Jon Evans, “Creative is the number one factor in explaining the performance of your advertising and yet most marketers still don’t realize it. That means that those who focus on getting the creative right have a huge competitive advantage. Firstly, marketers need to wake up to the importance of creative and secondly realize it isn’t some dark art but something you can measure and improve to give you an advantage over the competition who haven’t realized this yet.” 
Time to thank the lawyers in the Donald Trump trial for once again proving beyond any doubt the power of talk radio.
This decision has been most difficult for us to make in lieu of poor economic and industry conditions. We apologize for the inconvenience this will cause you and appreciate your affiliation with GCN.” GCN was launched in 1998 by Anderson and has featured a diverse line up of daily and weekend programming covering politics, finance, health, self-help, how-to and topics of general interest. At last count the network was carrying 37 hosts and programs including 
Growing a brand is a memory game. Which message will a target consumer value, remember it and take it to the cash register? The answer is not complicated but it is complex.
about all the science any of us have been tutored in on the subject of effective frequency.
radio’s most respected storytellers. Highlights included the BBC being honored with the 2024 Broadcaster of the Year Award. NYFestivals honored legendary sports journalist Donna de Varona with the 14th annual NYF Lifetime Achievement Award. “Murder in Boston: The untold story of the Charles and Carol Stuart Shooting,” produced by the Boston Globe was recognized by NYFestivals with the 2024 National Press Club Award, which honors the highest scoring news program. View the 
March 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
who is returning to Philadelphia as a host at the company’s “SportsRadio 94WIP.” Audacy New York market president Chris Oliviero says, “Ryan knows radio, sports and New York, making him a triple threat to take the reins of WFAN, which continues to be the city’s most influential and dominant sports platform. In addition, with Infinity Sports Network, Ryan will have a major impact on the sports conversation nationwide. All of us at Audacy are excited to welcome him to the team.” Hurley, who joined ESPN New York as an intern in 2004 after graduating from Hofstra University and worked his way up to PD in 2017, says, “I am excited and grateful to have the opportunity to join this legendary station. The term ‘dream job’ can get thrown around a lot, but as someone who grew up listening to ‘The Fan’ religiously, that is exactly what this is. There is an incredible team here led by Chris Oliviero, and I look forward to this journey ahead with them.” Additionally, David Mayurnik has been named assistant brand manager of WFAN and Infinity Sports Network and will report to Hurley.
the radio industry and across the agency community, having run sales for the second largest radio network in the country. This is a significant addition to our executive leadership team and brings deep experience, tenure, and valuable industry and agency relationships to our bench at Key Networks. We thank outgoing president of sales Jason Wilberding for his contributions and wish him well in the real estate endeavors he is leaving to pursue.”