Industry News

Top News/Talk Media Stories for Week of March 13-17

The failure of Silicon Valley Bank, the issue of banking regulations, and concerns about bank security came together as the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the state of the U.S. economy and the related policies of the Federal Reserve, followed by the U.S. drone downed by Russia over the Black Sea and the related Russia-Ukraine war at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry Views

According to Research…

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Oh, excuse me, hold on. Here it is! The hourly report from quasi research companies or real research companies like Nielsen declaring that radio is just fine, thank you! Massive surveys (choose one) reveal that radio works! Radio appeals to younger demos! Radio moves product! Radio has more listeners in AM drive than the “Tonight Show” has viewers! A landslide of data proves that after 100 years of success, radio is a viable medium.

Crazy stuff.

As both a radio executive and host, I don’t need to know that radio works. I see the sales results from your show and from “Sterling On Sunday.” No advertiser gives us money for the heck of it. The checks clear; there’s your proof. The research that is desperately needed would support innovative, disruptive programming. Radio will grow its place in American media by surprising listeners with new formats, new forms of presentation and things that are… new.

Radio exists today because of innovations like Top 40! Urban! Progressive Rock! AOR! Modern Country! FM Talk! and The Seven-Second Delay!

Today, however, there is nothing harder than selling a radio executive a new idea. Any new idea. It is hard for a very good reason. Radio stations are major investments and failure is expensive. In 1977, the most expensive radio stations in history sold for $11 million. (WMAL/WRQX-FM, Washington DC.) In absolute dollars, experimentation was a minor financial risk. Risk would be manageable if owners had sophisticated research tools to test new ideas.

State-of-the-art new product research is required to take radio safely onto the golden path to innovation. How’s your research and development budget? Oh.

Each television network invests about $100 million a year in developing and testing new shows. Those networks deploy stunning techniques to find and test new ideas. There will be new formats and techniques when the collective “we” is finally convinced that radio is a success. Then our research investments can be focused on cutting-edge product research tools that can guarantee a successful pilot season and future.

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.

Industry News

The Late Jim Bohannon to Be Honored at TALKERS 2023

A decade after receiving the TALKERS Lifetime Achievement Award at the 2013 installment of the trade journal’s national convention, the late Westwood One syndicated talk radio star Jim Bohannon will again be honored at the annual gathering. The award will be renamed The Jim Bohannon Memorial Award for Lifetime Achievement. TALKERS VP/executive editor Kevin Casey states, “On behalf of our editorial board, I am pleased to announce that this prestigious award is being named after one of its most beloved and accomplished recipients. Jim’s 60-year career in radio as a DJ, news reporter and then as one of the all-time great talk show hosts was impeccable. He stood tall as a giant among us displaying journalistic integrity, on-the-job dependability, remarkable longevity, stunning talent, and unconditional goodwill to his fellow broadcasters as a mentor and a colleague.” Bohannon passed away on November 12, 2022 after a brave battle with esophageal cancer performing on air as best he could to almost the very end. The award will be presented at the forthcoming TALKERS 2023 on Friday, June 2 at Hofstra University along with The Gene Burns Memorial Award for Freedom of SpeechThe Judy Jarvis Memorial Award for Outstanding Achievements by a Woman (Woman of the Year), and The Sharon L. Harrison Memorial Award for Outstanding Community Service (Humanitarian of the Year).  The recipients of all four awards will be named within the next few weeks. 

Industry News

ESPN LA Hosts Pickleball Madness Tournament

Good Karma Brands and its Los Angeles sports talk station KSPN-AM “ESPN Los Angeles” are hosting the inaugural Pickleball Madness Tournament on Saturday, March 18 from 10:00 am to 4:00 pm at the Agape Pickleball Center. Fans will be able to interact and watch their favorite ESPN LA 710 AM personalities compete as well as have the opportunity to win prizes and giveaways, play pop-a-shot, attend pickleball demos and lessons, hang out in the beer garden, enjoy a live DJ and entertainment, watch college basketball, and more. GKB vice president Sam Pines comments, “We are excited to introduce a new event to the ESPN Los Angeles community and team up with our partners to execute at the highest level. The Pickleball Madness Tournament is a perfect opportunity for ESPN LA fans to connect with our content team and engage in one of the most popular sports in the country. We are looking forward to the event coming to life on March 18.

Industry News

Yesterday’s (3/15) Top News/Talk Media Stories

The aftermath of the Silicon Valley Bank and the efforts to assure Americans about the security if the banking system; the U.S. economy. Fed policy, and concerns about a recession; Russia’s downing of a U.S. drone over the Black Sea and the Russian invasion of Ukraine; the U.S. pushes China to force TikTok sale; Texas Judge Matthew Kacsmaryk hears arguments over the FDA’s approval of the abortion drug mifepristone; the ’24 race for the GOP nomination; the 5,000 mile-wide seaweed blob headed to the shores of Florida were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

iHeartMedia Presents 5th Annual iHeartPodcast Awards

Last night (3/14), the 5th annual iHeartPodcast Awards were presented virtually as the ceremony was hosted by actor and comedian Brian Baumgartner. The iHeartMedia-produced awards “brought together the most influential names in podcasting to honor the most entertaining and innovative podcasts of 2022, celebrating the incredible talent and wide variety of leaders across the podcasting industry.” The event was exclusively video streamed on iHeartRadio’s YouTube channel and Facebook page and broadcast across iHeartMedia radio stations nationwide and on the iHeartRadio app. The winners included: “Las Culturistas” honored with the Podcast of the Year Award presented by Autonomy; FOX Sports Radio personality Colin Cowherd presented the Best Sports Podcast of the Year Award to “The Draymond Green Show”; Angela Yee presented the Audible Audio Pioneer Icon Award to technology journalist and podcaster Kara Swisher;  The New York Times won Best News Podcast for “The Daily”; and “NPR Politics Podcast” was named the Best Politics Podcast.  See all the winners here.

Industry News

Yesterday’s (3/14) Top News/Talk Media Stories

A U.S. military drone is knocked out of the sky by a Russian fighter jet over the Black Sea; the failure of Silicon Valley Bank and concerns about regulation and the banking industry; inflation, the state of the U.S. economy, and Fed policy; today’s scheduled arguments in a Texas court over access to the abortion pill; President Joe Biden issues executive order strengthening gun purchase background checks; the Republicans vying for the 2024 GOP nomination for president; Russia’s ongoing invasion of Ukraine; Facebook parent Meta announces layoffs of another 10,000 employees; and the atmospheric river that deluged California and left hundreds of thousands without power & the Nor’easter that dumped snow on the Northeast were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

“92.9 The Game” in Atlanta Unveils New Morning Show

Audacy sports talk outlet WZGC-FM, Atlanta “92.9 The Game” announces the launch of its new “morning sports and lifestyle show” called “The Morning Shift on 92.9 The Game” that stars (pictured from l-r) Tiffany Blackmon, Mike Johnson and Beau Morgan and airs from 6:00 am to 9:00 am. The trio takes over for current morning host John Fricke, who will continue with the station in a new role to be announced at a later date. “92.9 The Game” brand manager Mike Conti says, “Tiffany, Mike and Beau are going to offer a unique combination of perspectives on sports, culture, current events and day-to-day life that our listeners will find to be informative, entertaining and funny. They’ve quickly developed a chemistry that I think will lead to a fast-paced, fun, high-energy show each morning.” Blackmon also serves as a sideline reporter on ESPN’s coverage of college football and the XFL. Johnson played for the Atlanta Falcons for five years and has been working in TV and radio in Birmingham and Atlanta. He’ll also be a part of the Atlanta Falcons Radio Network’s pre- and post-game shows. Morgan is a 15-year veteran of sports radio in Atlanta, most recently as the executive producer of the station’s afternoon drive show, “Dukes and Bell,” and the Atlanta Falcons Radio Network. Along with the new morning show, the station will also launch a new early morning show called, “The Hometown Take,” hosted by morning show producer Dylan Mathews that airs from 5:00 am to 6:00 am.

Industry News

Elizabeth Westfield to Host Radio Health Journal

The public affairs program “Radio Health Journal” has a new host as voice talent Elizabeth Westfield takes over for the retiring Reed Pence. He leaves his role as host of the show after more than three decades. Westfield most recently served with Champaign, Illinois radio company Illini Radio Group voicing commercials and hosting on-air shows. “Radio Health Journal” was launched in 1992 and is distributed by American Urban Radio Networks to more than 630 affiliate stations. AURN says, “The addition of Westfield rings in a new era for the show in that it’s now largely female-led, produced and voiced. With March being Women’s History Month, it’s important to honor the contributions of the countless women across history who’ve fought tirelessly for equal rights and opportunities.”

Industry News

Yesterday’s (3/13) Top News/Talk Media Stories

The failure of Silicon Valley Bank, concerns about other banks and the controversy over bank regulation; the government’s inflation report and whether the Fed will hike interest rates or stand pat; U.S.-Mexico border troubles and Texas’ move to create its own border police force; President Joe Biden approves a new oil drilling project in Northern Alaska; the GOP contenders for the ‘24 GOP nomination; Russia’s aggressive assault on eastern Ukraine; China warns U.S. over nuclear sub deal with Australia; former Donald Trump attorney Michael Cohen set to testify before Manhattan grandy jury investigating the Stormy Daniels hush money allegations; and the atmospheric river dumping more rain on Northern California and the Nor’easter piling snow on the Northeast were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: What’s a Sale?

By Steve Lapa
Lapcom Communications Corp
President

Let’s take a lesson from arguably the greatest college basketball coach of all time: John Wooden.

The coach wanted every UCLA player on the same page, so he took time in meetings to explain the proper way to put on those old school basketball socks. You know, the ones that came up to mid-calf, usually double stripped at the top. There was a clear method to Wooden’s genius. Taking meeting time to show budding superstars like Kareem Abdul Jabbar and Bill Walton something so fundamental achieved several goals.

 — Fundamentals count. There is nothing more basic than how to properly put on your socks and mastering the basics wins.

— Short cut the basics and you will suffer. Having worn those socks through thousands of school yard games myself, rush the process and painful blisters follow.

— Every player starts every practice, every game the same way.

Every year I would conduct one sales meeting asking my team to answer the question, “Can you define a sale?” I know, that’s way too basic for sellers earning six figures. It’s an embarrassing waste of time for the tenured sellers who had proven themselves in the field every day. Was I wasting the time of those newer team members who were looking forward to the highest commission rate in the market?

Try it. Chances are you will get so many different answers your sales team will seem like a Cirque du Soleil act.

There IS a simple, legal definition of a sale. It all starts with an “exchange.” Once you dissect the definition and focus on the dynamics of the “exchange” you will understand how and why a sale is a process that needs constant care.

Most sellers and managers move right past that critical dynamic. You know the one that requires confidence from both the buyer and the seller. That one dynamic, the exchange between confident buyer and seller goes back to 1626 when it was rumored Peter Minuit bought Manhattan Island for 60 guilders or $24.

There is something to be said for getting all sellers on the same page by starting with the basics.

John Wooden’s record 11 national championships still stands. I figured if it worked for the greatest college basketball coach of all time, it could work for me. Emphasizing the basics should work for you too!

Enjoy the Madness this March.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

TJ Dula Named SVP of Sales for iHeartMedia Raleigh

iHeartMedia names TJ Dula SVP of sales for the Raleigh operations, effective immediately. Dula joins the market from the Disney ABC Television Group, where she most recently served as the digital sales director. iHeartMedia Raleigh president Michael Burger says, “We are ecstatic to have TJ join our team in Raleigh. She is an impactful, results-driven leader who has fostered confidence, gained respect and accumulated wins throughout her career. She has vast media experience, and she is as incredible personally as she is professional. We are grateful to bring her onto our team. She will work closely the team and our clients to achieve some incredible feats.”

Industry News

The Weekend’s Top News/Talk Media Stories

The fallout from the failure of Silicon Valley Bank; the attempts by large groups of people to enter the U.S. by overwhelming border guards in El Paso and other border crossing locations; the 2024 presidential race; former Donald Trump attorney Michael Cohen set to testify before Manhattan grand jury investigating the Stormy Daniels hush money allegations; Russia’s ongoing assault on the Ukrainian city of Bakhmut; the atmospheric river event destined for Northern California that will bring more rain and potential flooding to the region; and Sunday evening’s Academy Awards show were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Monitor: Talk Radio Rises as a New Battleground for Latino Voters

A piece in the Christian Science Monitor by Simon Montlake takes a deep dive into the battle for Hispanic listeners – and voters – on the nation’s radio waves. The recent sale of Univision’s “Radio Mambi” (WAQI-AM, Miami) to George Soros-backed Latino Media Network and that company’s acquisition of other AM signals in Florida, New York, Illinois, Arizona, California, Texas, and Nevada created a stir and cries of “left-wing censorship” from conservatives. The rhetoric surrounding these deals is part and parcel of the politicized nature of media in the modern world. In the piece, Montlake observes, “The $60 million takeover – and the reactions it has sparked – is another flashpoint in the national battle to win over Latino voters, a fast-growing demographic that has long leaned Democratic but has lately grown more receptive to Republicans. So far, most Spanish-language radio in the U.S. has been focused on music and entertainment, not news or commentary. Which in the eyes of many makes it an untapped and lucrative means of political persuasion.” Read the Monitor story here.

Industry News

iHeartPodcast Network to Present Influencer Summit

The iHeartPodcast Network announces what it is calling “an industry-first Influencer Summit where some of the most successful podcast creators will open the mic and teach marketers the art of podcast advertising” on Wednesday, April 26, at the iHeartMedia executive offices in New York City. The company says, “The hands-on educational event will feature diverse podcast authorities such as the wildly popular media personality and founder of The Black Effect Podcast Network, Charlamagne tha God; the woman behind the successful ‘Stuff You Missed in History Class’ podcast, Holly Frey; and esteemed journalist, author and co-founder of Pushkin Industries, Malcolm Gladwell, joined with today’s biggest marketers to explain why podcasting is growing rapidly and how brands need to adapt, invest and create audio advertising that resonates with podcast fans.” iHeartMedia Digital Audio Group CEO Conal Byrne says, “Podcasters are the most creative, fastest-growing, diverse wave of influencers to hit content and marketing in years – just as influencer marketing more generally was becoming a key new way to reach audiences. This event came together because our podcast creators are deeply invested in the brands and advertising that become part of their shows, that they asked us to give them a chance to sit down with marketers at scale and talk about what makes host-read creative work. What really differentiates podcasting and our iHeartPodcast Network from other mediums is that creators and fans expect the advertising to be endemic to the shows, often voiced by the hosts and authentic to the listening experience. This is a chance to roll up our sleeves and co-create, collaborate and showcase the simplicity, speed and creative potential of podcasting.”

Industry News

Top News/Talk Media Stories for Week of March 6 – 10

The relations between the U.S., China, and Russia as China threatens the U.S. for trying to “encircle and contain” it while the U.S. watches China cozy up to Vladimir Putin and refuse to condemn Russia’s aggression in Ukraine was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the use of security video from the U.S. Capitol by FOX News personality Tucker Carlson to downplay the events of January 6, followed by the state of the U.S. economy and the Fed’s warning that interest rates will continue to be pushed up at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media this week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry Views

The Uniqueness of the American Radio Talk Show Host

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Talk show talent, program directors, show producers and broadcast business decision-makers represent the core readership of this publication. Sometimes we are so close to something that we fail to see it for what it really is. That is the case of the “talk show host” in American radio. Michael Harrison refers to the often-shameless targeting of audiences as “the daily dance of affirmation.” I view the daily process of radio talk show hosting at its very core, as “the daily dance of freedom.”

Talk show hosts are a rare breed and endangered species who enjoy a unique freedom in American radio. Hosts can actually talk about whatever they want! Of course, they are subject to both the rewards and consequences of this freedom – but the process of doing a live talk show, sparked by opinion and controversy, is so spontaneous and uniquely dynamic that it cannot be controlled on a minute-to-minute level without losing the flavor that makes it so special and long-lived.

During a decade as a top-five market and network talk show host, no one has ever told me what to talk about. And for zillions of years as a programming executive prior to that, I never told a host what to talk about on their next show.

Talk hosts are granted remarkable radio freedom!  Music jocks haven’t had that freedom since the 1960s. Music jocks have to get up the courage to ask permission to merely change the order of songs on their play list. Talk show hosts “own” three or four hours a day on a significant station or stations to say whatever they wish. That’s amazing! At first that freedom was a daunting, humbling challenge for me. However, I have been guided by my experience in programming or having launched some of the world’s most successful talk stations.

Based on that experience from both sides of the mic, here’s what works: Talk can entertain a listener of any age and demographic if the host talks about the listener’s day. I talk about my day framed for a listener, one listener – water in the basement, trouble with the sister-in-law, the parent-teacher conference, more trouble with the sister-in-law, the check engine light in the car never wants to go out, life at Walmart. I talk from a place of trust.

Trust that events that poke the landscape of our lives are a very big deal. Trust that I will never find the “right” topic on any editorial page. Trust that you, dear listener, already know who you are going to vote for in any election and that this English major does not have the magic wand to change your mind. Trust that my on-air opinion must never waiver or we have no show.

Listen to talk shows and stations that reach demos under 50:  WMMS, Cleveland; KFI’s John and KenCasey Bartholomew at WBAP, Dallas; KMBZ, Kansas City; KFBK, Sacramento; the Elvis Duran Show; and streaming with Bubba the Love Sponge or Phil Hendrie. Those successful shows embrace the scope of conversation two best friends would have on the phone today. If two best friends would discuss a topic, why wouldn’t you share it on the air? If two best friends would never discuss it, why would you ever put it on the air?

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. 

Industry News

Townsquare Media Q4 2022 Net Revenue Up 8.8%; Full Year Up 10.8%

Townsquare Media reports operating results from the fourth quarter of 2022 and for the full year. Net revenue for Q4 of 2022 was $120.3 million, an increase of 8.8% over the same period in 2021. For the full year of 2022, net revenue was $463 million, an increase of 10.8% over the full year of 2021. While net income was up over 100% in Q4 of 2022 over Q4 of 2021, net income for the full year 2022 was $14.4 million, down 23.4% over the full year 2021. While Broadcast Advertising net revenue for the full year 2022 was up 3.8% over the full year 2021, Townsquare is upbeat about its Digital segment. CEO Bill Wilson says, “I am proud to report that Townsquare’s transformation into a Digital First Local Media Company allowed us to deliver record results in 2022 despite a progressively challenging economic landscape… 2022 was a significant inflection point for our company. It marked the first year where radio no longer comprised the majority of our revenue and profit, further separating Townsquare from our local media peers, and placing a spotlight on our world-class team and our unique and differentiated strategy, assets, platforms and solutions. Our growth engine has been and will continue to be our digital solutions, which were the primary driver of our 2022 growth. Total digital revenue increased +16% year-over-year (and +12% in the fourth quarter) to $231 million, and total digital Adjusted Operating Income increased +12% year-over-year to $69 million, representing a 30% profit margin. We believe Townsquare’s ability to drive profitable, sustainable digital growth is a key differentiator for our company, and we reaffirm our expectation that our digital revenue will grow to at least $275 million by 2024. We are uniquely positioned as a Digital First Local Media Company focused principally on markets outside of the Top 50 in the United States, with a resilient digital growth engine supported by both a recurring subscription digital marketing solutions business, with a large addressable market and limited competition, and a highly differentiated digital advertising technology platform. We believe that our business model and strategy position us to weather the current economic environment better than most… Our success has been and will continue to be the result of the Townsquare Team focusing on what we do best: creating high quality, local original content for our audiences and delivering creative and cost-effective marketing solutions for our local clients with strong return on investment.”

Industry News

Saga Communications Q4 2022 Revenue Up 3.3%; Full Year 2022 Up 6%

Reporting its operating results for the fourth quarter of 2022 and for the full year, Saga Communications reports net revenue increased 3.3% to $30.1 million for Q4 of 2022, compared to $29.2 million for the same period a year ago. It says net revenue increased 6% to $114.9 million for the full year of 2022 compared to $108.3 million for the full year of 2021. Although net income rose almost 16% to $4.27 million in Q4 of 2022, Saga’s net income dipped 17.5% to $9.2 million for the full year of 2022. The company adds, “Despite strong underlying performance the results were impacted by one-time payments during the 3rd quarter related to the passing in August of our founder Ed Christian. As a result of Ed Christian’s passing, the company was required to make several payments to his estate as outlined in his employment agreement. Without these expenses operating income would have increased 12.3% to $16.9 million, free cash flow would have been approximately flat with last year at $13.6 million and net income would have increased 16.8% to $13 million.”

Industry News

Media Execs and Celebs Attend BFoA’s Golden Mike Gala

On Monday evening (3/6), 255 radio and television executives and celebrities gathered at the famed Plaza Hotel in New York City to honor Jack Abernethy, CEO of FOX Television Stations, with the 2023 Golden Mike Award, and Richard E. Wiley, former Chairman, Commissioner, and General Counsel of the Federal Communications Commission, and one of the most prominent media and telecommunications lawyers, with the 2023 Edward F. McLaughlin Lifetime Achievement Award. The annual gala is a fundraiser for the mission of the Broadcasters Foundation of America, which provides financial assistance to broadcasters in acute need.Pictured above are (from l-r): FOX 5 New York host Rosanna Scotto, Broadcasters Foundation chairman Scott Herman, Jack Abernethy, and Broadcasters Foundation president Tim McCarthy. Photo: Wendy Moger-Bross

Industry News

Yesterday’s (3/8) Top News/Talk Media Stories

FOX News host Tucker Carlson’s airing January 6 video attempting to prove what happened at the Capitol was “mostly peaceful”; a House committee begins hearings in which it suggests an investigation into the lab leak theory of COVID-19’s origins should be investigated; U.S.-China relations as China accuses the U.S. of trying to “encircle and suppress” China’s progress; Russia’s intensifying fighting to take the Ukrainian city of Bakhmut; President Joe Biden’s plan to present his budget proposal including tax hikes that would cut the federal deficit by $3 trillion; two Americans are killed in Mexico traveling for a medical procedure; Senate Minority Leader Mitch McConnell is hospitalized after falling; and Central and Northern California prepare for another powerful snow and rain storm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Industry News

Salem Executives Oppose Daylight Saving Time Legislation

Salem Media Group chairman of the board Edward Atsinger III and CEO David P. Santrella signed letters to Congressional leaders opposing a bill (H.R. 1279) that would make Daylight Saving Time permanent in the U.S. The executives point out how a late sunrise – especially in the winter months – would affect the reach of AM signals. They write that their stations “are in jeopardy of suffering a massive blow to their operations through a bill that is before you now. AM radio stations continue to be the backbone of many communities. They serve their audiences with programming features like news updates, traffic/weather reports, sports play-by-play, and talk programs. In some municipalities, AM radio stations also cater to a specific immigrant community, reaching their listeners with a specific foreign language or other programming elements like music or sports.” They go on to say, “H.R. 1279, as it is written, would make Daylight Saving Time permanent, thus impacting AM radio stations’ power and, therefore, coverage in the crucial morning drive daypart. This issue would be even more detrimental during the darkest days of November, December, January, and February, when AM stations would not be at full power until at least 8:00 am. From a programming and revenue standpoint, the morning drive daypart is still one of the most significant dayparts on an entire radio station. It’s the daypart that generates the most amount of revenue and is a cornerstone for the rest of the programming day. AM radio is facing a multitude of challenges. Radio, in general, faces constant headwinds from an ever-changing media landscape. This challenge might likely be the death blow to many AM radio stations. I am confident you don’t want to see that happen. Simply put, H.R. 1279 would significantly hinder AM broadcasters nationwide from effectively serving the communities they have been licensed to reach.”

Industry News

Yesterday’s (3/7) Top News/Talk Media Stories

Fed chair Jerome Powell tells the Senate Banking Committee the Fed is likely to raise interest rates much higher to curb inflation; China’s foreign minister Qin Gang threatens the U.S. with “conflict and confrontation” for trying to “encircle and suppress” China; the proposed ban on TikTok gains support from the White House; two Americans are dead after being kidnapped by Mexican drug gangs; Russia’s invasion of Ukraine and China’s cozying up to Vladimir Putin; the protests in Paris over the raising of the retirement age; controversy over FOX News’ Tucker Carlson portraying January 6 as a “mostly peaceful” event; and California’s severe weather threat changes from snow to floods were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS News Notes

— Salem Media Group, Inc announces the acquisition of George Gilder’s investment newsletters Gilder’s Technology Report, Gilder’s Technology Report PRO, Gilder’s Moonshots, Gilder’s Private Reserve and Gilder’s Guideposts. It also launches a new website for Gilder at www.GilderReport.com. Salem says adding this content to Eagle Financial Publications’ portfolio of investment newsletters and trading services adds more depth to an already powerful mix of products.

— Hillsdale College student Elena Lanning won first place for Most Creative/Innovative Show at this year’s Intercollegiate Broadcasting System Conference held in New York from February 23 to 26. Lanning was awarded first place for her show, “Five Minute Myths.” This award was the sixth national first-place honor from is WFRH, Hillsdale, Michigan “Radio Free Hillsdale 101.7 FM” ’s sixth national first-place award from the National Intercollegiate Broadcasting System Awards. Additionally, WFRH’s Scot Bertram was named Best Faculty Advisor in radio. Bertram says, “I am thrilled for all the students whose hard work is being recognized. It’s always exciting and gratifying to have industry professionals acknowledge the outstanding content created by our students at WRFH. The station benefits greatly from the passion and commitment our students have for radio and audio.”

Industry News

Yesterday’s (3/6) Top News/Talk Media Stories

China’s new foreign minister Qin Gang defends China’s relationship with Russia and warns the U.S. about interfering; Russia’s efforts to take the Ukrainian city of Bakhmut; former Vice President Mike Pence asks a judge to block a subpoena for his January 6 testimony; the battle in Congress over the U.S.’s debt ceiling; the U.S. economy and Fed chair Jerome Powell’s scheduled testimony today (3/7) before the Senate Banking Committee; the Biden administration’s immigration policies and its consideration of reinstating the detention of migrants; four Americans are kidnapped in Mexico by an armed gang; the severe winter weather hitting California; and tennis star Novak Djokovic seeks a COVID vaccine exemption to play in the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: AI Meets Sales

By Steve Lapa
Lapcom Communications Corp
President

Talk radio - PodcastHave you picked up the most recent buzz around Artificial Intelligence? It’s hard to miss it.

Seems like the AI buzz is getting louder as more companies face the pressure to improve efficiency and profitability during this roller coaster economy. From Silicon Valley’s tens of thousands of layoffs to Steak ‘n’ Shake closing 30 locations, the heat is on.

Companies vested in the terrestrial radio business have known this pressure for years as we function in a world of single-digit growth and AM radio stations going dark as the real estate is worth more than the FCC license. For the first time, some of the players on the podcast side are feeling the financial heat as the congested podcast world fights for highly competitive ad dollars.

How can AI be a resource in the broadcast radio and podcast ad sales world? Here are two examples of what could be around the corner on your next sales email, Zoom or from the office phone pitch.

— AI audio/phone recognition. Imagine software tracking your phone pitch or Zoom call collecting phrases that identify rate objections, efficiency objections, competitive objections, talent objections, even content objections. Management teams skilled in reviewing the “phrase data” analyze everything from the number of times the objection is raised to the category or tenure of advertiser raising the objection(s). Fast forward to solutions. If your team is made up of multiple sellers with various levels of experience and similar objection(s) appear frequently, management responses and adjustments happen faster, with less stress as the numbers tell the story, not the seller in a confessional. Those adjustments appear in coaching bubbles on your screen as you engage.

— AI shows us the phrase that pays. By now you should know many of the key words and phrases that are sales friendly, grab attention and move you to a close. As well as the opposite – those dreaded turn-off words that turn a warm conversation into stone-cold ghosting. What if the AI software interfaces with your emails? AI could be programmed to identify the key phrases that help close a deal as well as those that are deal busters. I once attended a sales seminar that coached away from using the word “contract.” Not a good takeaway for me. All I could imagine was the legal team slapping their foreheads.

Something tells me the AI software discussed already exists working in the field somewhere helping a sales team become more efficient and crushing the earnings barrier. It’s only a question of when our radio/audio world will be smart enough to adapt the tools for a smarter sales path.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: The Conscious Shopper

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineWhenever possible, USA consumers will pay cash, and they’re paying-down credit card balances, per recently released Ipsos polling data.

Already coping with inflation and wary of a 2023 recession, consumers are in “need” vs “want” mode. They’re choosing generics and store brands and favoring purchases “made of high-quality and longer-lasting materials.”

One conspicuous exception to this growing frugality jumps-off the page…

Americans have a yen for vacation, if little else

“Alongside declining consumer confidence levels in the U.S., Ipsos online community members believe most of their cost-saving behaviors from the summer will continue, aside from cutting back on travel. Specifically, compared to the summer of 2022, they feel they are less likely to hold back on taking trips outside the home or making travel plans. After living through years of lockdowns and restrictions, they say travel isn’t something they are willing to give up in 2023.”

Sales lead: Local travel agents

Local radio is still local businesses’ best friend defending against e-commerce competitors, and personal service is the silver bullet. Travel is an Internet DYI remorse category, after disappointing experiences squandered bargain shoppers’ precious vacation time and money.

Hear the copy? Travel agents who have taken tour wholesalers’ junkets can recommend in a seductive anecdotal fashion. They describe meals in mouth-watering detail. “After all we’ve been through the last couple years, you’ve earned it! And I will personally see to all the details.”

And brainstorm which other local businesses sell the “experiences” that consumers, increasingly, choose over “things?” It’s a clear trend that cuts-across all demographics.

DJs, talk hosts, remaining promotion people and local newscasters: Read the room.

This IPSOS report is a free PDF download that takes listeners’ temperature.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Noam Laden Returns to WABC, New York as News Director

New York City news pro Noam Laden joins Red Apple Media Group’s 77 WABC as news director. He was most recently serving with iHeartMedia’s crosstown news/talk WOR as morning news anchor. In his new role with WABC, Laden will host the daily 5:00 am “WABC News Hour with Noam Laden” and will anchor the top-of-the-hour news during the “Sid & Friends Morning Show.” He’ll also be responsible for all WABC news content and distribution, on-air and online. Laden served with WABC from 2003 to 2018 in which he was news director, news anchor on the “Imus In the Morning” show, and co-host on the Geraldo Rivera show. Laden says, “I’m very excited to join the new 77 WABC. The station has a terrific lineup of hosts and the ratings are soaring. It’s great to be part of a winning team with passionate owners. We’ve got lots of exciting plans for distribution of our news.” Red Apple Media president Chad Lopez says, “New Yorkers need to be in-the-know first thing in the morning and throughout their busy day. Our goal at WABC Radio is not only to deliver the news but to include all sides of the story.”

Industry News

Top News/Talk Media Stories Over the Weekend

Former President Donald Trump speaks at CPAC; the race for the GOP nomination in ’24; U.S.-China relations and warnings from the West that China should not assist Russia in its invasion of Ukraine; President Joe Biden visits Selma, Alabama and promotes voting rights legislation; a second Norfolk Southern train derailment happens this time in Springfield, Ohio; Russia’s battle to take control of the Ukrainian city of Bakhmut; the U.S. Energy Department’s conclusion that COVID-19 was the result of a Chinese lab leak; the testimony from FOX News executives and personalities in the Dominion Voting Systems lawsuit; and Lynyrd Skynyrd guitarist Gary Rossington dies were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

NAB Out of Step on Non-Competes

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

It’s tough enough for radio talent to navigate stable careers in these days of consolidated station ownership, personnel cutbacks and drastic salary reductions – but the NAB’s newly stated stance on non-competes adds insult to injury and is out of step with the interests of beleaguered professionals still hanging on for dear life in the programming sector of this industry. I understand that the National Association of Broadcasters is at heart a lobbying group representing the interests of the medium’s ownership but, c’mon – non-competes really are of another era and egregiously unfair.

This week the NAB announced that they were not in favor of the FTC ruling to ban non-compete clauses that prevent radio talent from crossing the street. The FTC is proposing the ban on non-competes for a broad section of industries compelling dozens of industry lobbies to sign a letter to Congress in opposition to the ban.

The lobbyists’ letter says that the FTC’s rule would invalidate millions of contracts around the country that courts, scholars, and economists have found entirely reasonable and beneficial for both businesses and employees. “Accordingly, we ask you (Congress) to exercise your oversight and appropriations authority to closely examine the FTC’s proposed rule-making.”

Government interference with the practices of any industry, especially in the area of freedom of competition, is never a good idea. The NAB and other industries believe banning non-competes constitutes FTC overreach. And that is a solid argument. However, the NAB also suggests that broadcasters present a unique case for non-compete clauses due to the “substantial investments broadcasters make in promoting on-air talent.” That’s where they are grossly behind the times.

Maybe in TV. But it has been decades since any radio company has made any investment in promoting their on-air talent. Do you have a $500 “name” jingle? Where are the billboards? Whatever happened to TV and newspaper ads?

Non-competes are deployed in most industries to protect trade secrets. All of radio’s trade secrets are on the air!

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com.

Industry News

WBAL, Baltimore Names T.J. Smith Midday Host

Hearst Television’s WBAL-AM/W268BA “NewsRadio 1090/FM 101.5” announces that T.J. Smith is its new midday talk host. Smith is a familiar voice to the WBAL audience. He served as spokesperson for the Baltimore City Police Department from 2015 to 2018 in which he appeared regularly on the “C4 Show” spotlighting unsolved cases. He later served as press secretary for Baltimore County executive John Olszewski and ran for mayor of Baltimore in 2020. He takes over the midday show after Kimberly Klacik exited the position following seven months on the job. WBAL director of programming Jeff Wade says, “The WBAL audience has known and respected T.J. for years for his frank and honest dialogue on the issues that matter most to people living and working in Baltimore. Whether it’s policing, politics, or talking Orioles and Ravens, we can’t think of anyone better suited to sit behind the WBAL microphone weekdays from 10:00 am to 2:00 pm.” Smith comments, “As a native Baltimorean who has gone to school, worked, run for office and even suffered loss in the city, I’m very familiar with the feel of the public from west Baltimore to the waterfront. I couldn’t be more excited to join the WBAL Radio family. I look forward to delivering straight talk and sharing my opinion based on my experience working in government and in law enforcement. I’m ready to ‘tell it like it is’ in a reasonable manner.”

Industry News

WBT-AM/FM, Charlotte and Host Brett Winterble Agree to Extension

Urban One’s WBT-AM/FM, Charlotte signs afternoon drive talk host Brett Winterble to a multi-year contract extension. WBT says, “Winterble arrived at WBT in February of 2020 at a critical time in the U.S. The country was in the middle of one of the most news-worthy election cycles in history and the early stages of a global pandemic. His expertise in national and global affairs was immediately recognized and appreciated by the WBT audience, but it was his fair analysis of the day’s news and his whole-hearted support of the Charlotte community in those difficult times that allowed him to become a welcomed part of the lives of the audience.” Winterble comments, “From the moment I walked into the legendary WBT Radio it felt like home. I am so thankful for the welcome and support I received from our clients, listeners, and incredible staff over these past three years. I am truly honored to continue this relationship with the best creators in the business. I am particularly grateful for the support of Urban One/Radio One, and Marsha Landess, Alfred Liggins, David Kantor, Mike Schaefer, and Kraig Kitchin in helping me to realize this professional dream. I can’t wait to see what the future holds for all of us.”

Industry News

Top News/Talk Media Stories for February 27 – March 3

Russia’s ongoing invasion of Ukraine, the UN General Assembly vote condemning the invasion and Vladimir Putin’s threats against the West combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was U.S.-China relations in the wake of the spy balloon matter and China’s cozying up to Russia, followed by the U.S. Energy Department concluding that COVID-19 was the result of a Chinese lab leak at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Eric Stanger Promoted to SVP of Operations for Sean Hannity Show

Premiere Networks announces that Eric Stanger is promoted to SVP of operations for “The Sean Hannity Show.” Premiere says, “Stanger, who most recently served as vice president of operations for the program, will continue to serve as brand manager of the program, which reached the 700th affiliate milestone last November and attracts tens of millions of listeners nationwide. He’ll also continue to oversee all daily operations for the top-ranked program, including production, affiliate sales, marketing and staff management.” Premiere Networks EVP of affiliate sales Peter Tripi says, “Eric is a key member of ‘The Sean Hannity Show’ team, and his leadership and collaboration with our affiliate partners have been instrumental in the program’s continued growth and success. I couldn’t be happier to recognize his efforts with this well-deserved promotion.” Prior to joining Premiere when the company began syndicating “The Sean Hannity Show” in 2009, Stanger served as director of talk programming at ABC Radio Networks. He’s also previously served as APD at KABC, Los Angeles as well as at WABC, New York, and at Westwood One as executive producer of “The Tom Leykis Show.” Stanger first joined forces with Hannity during his time at WGST Atlanta, where he served as producer of “The Sean Hannity Show.” Stanger comments, “I want to thank Peter Tripi, Julie Talbott, Sean Hannity, and our amazing studio team. It’s an honor and inspiration to work with this group of radio professionals every day – they are the best of the best!”

Industry News

Yesterday’s (3/1) Top News/Talk Media Stories

Attorney General Merrick Garland testifies before the Senate Judiciary oversight committee; Chicago Mayor Lori Lightfoot loses reelection bid as crime in the city becomes chief election issue; the U.S. Energy Department’s conclusion that COVID was the result of a Chinese lab leak; the G-20 meeting in New Delhi, India; Russia’s ongoing invasion of Ukraine; Belarus leader Alexander Lukashenko visits Xi Jinping in Beijing; testimony from the Dominion Voting Systems suit against FOX News; the numerous legal issues facing former President Donald Trump; the deadly Greek high-speed train crash; and Harry and Meghan are ousted from Frogmore Cottage by King Charles III were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

The Daily Dance of Affirmation

By Michael Harrison
Publisher
TALKERS

Talkers Magazine - Talk radioThe embarrassing situation and accompanying financial vulnerability being faced by our colleagues at FOX News is a high-profile example of the consequences of audience “targeting” that has become the common positioning strategy in today’s competitive media marketplace.  The process is simple: You give the specifically targeted audience what it wants, not necessarily what it needs, even if what it wants is of dubious quality or unhealthy and – in the case of political talk media – untrue. It is a problematic, unsavory practice that has been brewing in our industry for years and, in the case of FOX, the proverbial toxicity has just hit the fan.

However, those in both the talk and print media, who are sanctimoniously gloating over FOX’s self-imposed misfortune, had better take a real hard look at themselves in the mirror. The strategy of serving up red meat to highly defined core audiences is practiced almost religiously by both the left and the right (not to mention purveyors of sports talk, specialty subjects and even music) – and the tolerance for talent deviation from this course by management has dwindled to almost zero. Today’s overworked and fear-driven managers have no stomach for audience complaints or ratings dips resulting from hosts saying things that do not resonate with the almighty “core.”

Smart programmers over the decades (and I’ve known some) understand that doggedly super-serving the low-hanging fruit of the core eventually yields diminishing returns. You wind up with a happier-but-shrinking audience of increasingly off-kilter zealots who eventually viciously turn on you when you stop feeding them the red meat they crave in what I call the daily dance of affirmation. It is that philosophical gray area between flat out lying or simply being wrong. What it comes down to is this inconvenient truth: programming for ratings, sponsorship support and audience approval isn’t simple.

Heaven help the progressive host who finds fault with Saint Biden or the conservative host who goes against the insidiously pervasive Trump factor. Or the sports talk show host who complains about the downside of betting. Or the music jock who actually engages in music criticism. This is the industry’s elephant in the room.

It’s time to acknowledge the beast.

Michael Harrison is the publisher of TALKERS.  He can be reached by email at michael@talkers.com.