Industry News

Comrex Offers Free Gagl Trial

Comrex – the company that has been making innovative tools that allow broadcasters and content creators worldwide to connect with their audiences from anywhere – is offering free 30-day Gagl accounts to make it easy for broadcasters from around the world to share each other’s programming, join in on live talk shows, and demonstrate the power of radio in celebration of World Radio Day onim February 13. Comrex says, “Tens of thousands of Comrex customers go ‘live and local’ every day to bring radio to life for their listeners. Customers that already have a Comrex IP audio codec can use Gagl to connect to their existing hardware. Broadcasters in the US that don’t have a Comrex ACCESS or BRIC-Link IP audio codec can even request free demo hardware if they would like to participate. Restrictions apply.” Comrex adds that using Gagl is as simple as clicking a link from an email. It opens a web browser on a phone or computer and connects with up to five other users. As long as the broadcasters are using headphones, everyone hears each other and the host back in the studio. Audio quality is much better than most web conferencing applications, and there is no complicated setup. For more information, contact Comrex at 800-237-1776 or email info@comrex.com.

Industry News

Yesterday’s (1/15) Top News/Talk Media Stories

The 2024 presidential race and the Iowa Caucuses; the Israel-Hamas war and the humanitarian crisis in Gaza; U.S. military strikes against the Houthis in Yemen; the U.S. migrant crisis; former President Donald Trump’s legal battles; the World Economic Forum at Davos; the Martin Luther King, Jr holiday; and the severe winter weather affecting much of the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

KBLA, Los Angeles Kicks Off Year-Long Climate Justice Campaign

SmileyAudioMedia, Inc announces that flagship station KBLA, Los Angeles “Talk 1580 AM” is launching a $2 million, 12-month Climate Justice Campaign with four clear objectives: center the voices of communities of color in the climate conversation, connect at-risk fellow citizens with advocacy organizations, increase climate health literacy, and highlight frontline climate justice crusaders of color.im The company says that the initiative will achieve these objectives with a robust schedule of climate-themed broadcasts and special programming during the next 12 months, four free community events (one per quarter), two town halls broadcast nationally from Los Angeles, and a savvy social media and marketing campaign. KBLA says its public and private partners in this initiative include: LADWP, Metro, the Port of Los Angeles, CalEndow, California Community Foundation, the Sierra Club, the South Coast Air Quality Management District and others who will join the campaign in Q2, Q3 and Q4. Chief visionary officer and nationally imsyndicated talk host Tavis Smiley says, “The harsher impacts of climate change weigh heavily on communities of color. In these underserved communities, families are less likely to have air conditioning, shade trees, bus shelters, water and energy effective appliances and other infrastructure that’s critical to mitigate a changing climate. As the most ‘trusted, credible and reliable’ media source in Southern California for African Americans and beyond, our talk station is committed to do more than just talk in these troubled times. There is a clear connection between Dr. King’s moral consistence on the notion of reverence for human life or the interconnected nature of life and the future of our world house. On this MLK holiday weekend, KBLA assigns itself the task of elevating the climate conversation by amplifying the voices of those who are most impacted by the climate catastrophes we are all witnessing in real time. In a real sense, climate is king.”

Industry News

Townsquare Promotes Mike Pettis to Market Manager for Sedalia, Missouri

Townsquare Media promotes Mike Pettis to market president/chief revenue officer for its Sedalia, Missouri media cluster that serves West Central Missouri. That office operates news/talk KSIS-AMim “News Talk 1050” and two music brands. Townsquare regional vice president Robert Wawrzyniec says, “Mike is the ideal executive to lead Townsquare’s broadcast and digital operations in West Central Missouri. Most important, he knows the Sedalia market and what resonates with its listeners and advertisers. His expertise in creating, developing and executing exceptional local multi-platform solutions for advertising and marketing clients, as well as driving new business opportunities and forging important community partnerships, has resulted in deep client relationships and a strong commitment to listeners. I am looking forward to working with him in his new role.”

Industry News

Clay Travis & Buck Sexton Produce New Election Coverage Podcast

Premiere Networks announces the launch of “24,” a weekly election coverage podcast hosted by Clayim Travis and Buck Sexton. The show debuted yesterday (1/14) and will be available as part of The Clay Travis & Buck Sexton Podcast Network. Premiere says, “‘24’ is a highlight reel of that week’s most important election news from ‘The Clay Travis and Buck Sexton Show’ – one of the leading talk radio shows in America reaching millions of listeners on more than 470 stations nationwide. Whether it’s astute political analysis or candidate interviews, ‘24’ is a curated sampling of Travis and Sexton’s comprehensive coverage of the week in politics.”

Industry News

Top News/Talk Media Stories Over the Weekend

The 2024 presidential race and today’s Iowa caucuses; House Speaker Mike Johnson’s efforts to avoid a government shutdown; the U.S. migrant crisis; the Israel-Hamas war and the humanitarian crisis in Gaza; U.S. military strikes against the Houthis in Yemen; former President Donald Trump’s legal battles; the Hunter Biden contempt case; Taiwan elects China-named “troublemaker” Lai Ching-te president; the Martin Luther King, Jr holiday; and the brutal winter cold affecting much of the U.S. were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

13 Ideas to Celebrate World Radio Day 2024

By Michael Harrison
Founder
TALKERS

imThe United Nations and its specialized agency, the United Nations Educational, Scientific and Cultural Organization (UNESCO) have given the radio industry all around the globe an invaluable gift. It’s called “World Radio Day 2024.” Now in its 13th installment, WRD takes place annually on February 13 with the purpose of spotlighting the accomplishments, importance, and ongoing relevance of the radio medium as it evolves deeper into the 21st century. This year’s theme is “Radio: A Century Informing, Educating and Entertaining.” By officially designating the platform as worthy of its own officially sanctioned UN International Day, the august world body has recognized, spotlighted, and endorsed radio’s continuing relevance and potential for being a vital force for the betterment of humanity.

On a global level, the scope of radio is huge. However, we, practitioners of radio in America, face formidable challenges keeping the spirit and uniqueness of the platform viable as both a business and iconic connector as it faces the growing risk of simply getting lost in the noise and distractions of the ceaselessly evolving digital era. I strongly encourage my American colleagues to embrace WRD 2024 for the fabulous opportunity it offers our industry to make a compelling case for the ongoing importance and positive impact of radio to inform, educate and entertain.

Please read and consider any or all of the following “13 Ideas to Celebrate World Radio Day 2024” posted on the UNESCO website and in TALKERS magazine.

1. World Radio Day Minutes. Air the UNESCO package of 20 pre-produced “World Radio Day Minutes”. They are 60-second audios discussing interesting aspects of the radio medium during its first 100 years of service to humanity. The texts figure in their descriptions so that you have the option of producing your own episodes in other languages. These short-form audios can be programmed on a schedule of your choosing leading up to and on February 13, World Radio Day (WRD). You can run them as non-commercial announcements or offer them for local sponsorships.

2. Talk Shows Celebrating Radio. Program (pre-produced or live) talk shows with local and national experts talking about the importance of radio for quality information, highlighting its 100-year history and continuing relevance. Recruit legendary and retired radio personalities known to your audience to participate in these programs supplemented by real clips from the past to be aired leading up to or on February 13.

3. World Radio Day 2024 Live Event.  Schedule a live indoor or outdoor event (depending upon climate) on February 13 celebrating World Radio Day 2024. Invite listeners free (or charge admission in conjunction with a charity). Feature a panel discussion about the relevance of the entire audio sector in a changing media world as well as local legends telling stories about their service to the public through radio. Supplement it with display tables presenting local businesses and sponsors. Consider holding it on a local college or university campus in conjunction with the school’s communication department. Organize a group of diverse stations (either under one corporate umbrella/cluster or actual competing ones) to join forces in support of information, entertainment and education through radio in general. The results will be beneficial for everyone involved.

4. World Radio Day 2024 Sponsorship with Local Consumer Electronics Store/Chain. Arrange a sales promotion with a local store or chain of stores within your market to offer listeners a significant one-day discount (February 13) on all AM/FM radios and radio-related equipment.

5. International Dialogue. Schedule interviews/conversations (either live or prerecorded) with your broadcast colleagues from other countries to compare and contrast the history and strength of radio in their respective countries on or leading up to February 13. These shows can be simulcast on both stations or simply be one host interviewing another.  For Partnership Opportunities, please check here which stations or partners around the world are interested in collaborative programming and you could contact now.

6. The Greatest “Radio Songs” of All Time.   There are songs in almost every pop music format that contain the word “radio” in them or refer to the medium of radio.  Highlight the “Greatest Radio Songs of All Time” into your playlist intermittently or as a “countdown show” on February 13 in commemoration of World Radio Day 2024. This is an easy and simple way to highlight World Radio Day and create a fun and entertaining programming element.

7. Visit to a Radio Station. Offer guided tours of your facilities to listeners or local school classes leading up to and on February 13 in celebration of World Radio Day 2024. This will be an effective outreach to a younger generation of new listeners and create community goodwill.

8. Radio and Emergencies. Emphasize radio’s impact as an informational public safety net entering its second century of service. Use World Radio Day 2024 as a reason to talk about and remind listeners of the value of the medium to provide a lifeline to the public when the electricity goes out and the internet goes down. There are numerous examples in just the past year alone to draw from in terms of earthquakes, wildfires, and storms in which radio news helped people in distress in real time. This is also a talking point in the current issue about some automobile manufacturers choosing to not equip new car models with AM radios.

9. Theater of the Mind. Use World Radio Day 2024 as a focal point for radio being the “Theater of the Mind” by producing your own locally produced radio dramas and airing them on February 13. You’ll provide intelligent entertainment, support cultural expression, and stimulate listener interest.

10. Radio, the Original Interactive Mass Medium. Recognize radio’s claim to the title “The Original Interactive Mass Medium” and “The Original Social Media” by using these phrases as often as appropriately possible on February 13. Radio pioneered the concept of taking live calls from listeners on the air to give opinions and receive advice in addition to playing musical requests and announcing dedications in real-time on the air. Highlight the interaction with listeners.

11. Take Me Out to the Stadium. Radio was the first mass medium to provide live, real-time play-by-play coverage of sporting events. The history of radio’s connection to sports is deep and rich. There is a lot of colorful sports broadcasting history to discuss in celebration of World Radio Day 2024 and nourish vibrant conversations.

12. Podcasts. Post several new and timely podcasts featuring quality conversations and panel discussions with experts and leaders in the radio profession from around the world as supplemental World Radio Day 2024 content on your station or network website.  You can also generate your own podcasts and programs about radio for placement on your website or general distribution.

13. Positive and Pro-Active – Accomplishment, Pride and Hope. World Radio Day 2024 provides you with a supportive platform and focal point to pursue business, civic and social relationships within your community, and protect free, independent, pluralistic radio.  WRD 2024 symbolizes radio’s century of accomplishment, pride in the present and hope for the future.  Celebrate World Radio Day 2024 spreading this optimistic perspective leading up to, during and following February 13.

For more information, visit https://www.unesco.org/en/days/world-radio

Michael Harrison is a legendary American broadcaster who has served as executive advisor to UNESCO for World Radio Day 2024. He can be contacted via email at michael@talkers.com.

Industry Views

Benztown CEO/Founder Andreas Sannemann is This Week’s Guest on Harrison Podcast

The CEO/founder of Benztown, one of the world’s most successful creators and suppliers of radio station jingles and imaging, Andreas Sannemann is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Sannemann is a leading international audio imaging specialist, composer and entrepreneur based at Benztown’s European headquarters in Stuttgart, Germany. He joined forces with Dave “Chachi” Denes (who is a past guest on this podcast) and Oliver Klenk in 2008 to form the company.  Benztown’s American headquarters are located in Glendale, California. The international production giant provides imaging and other types of programming content and branding to radio stations in the United States, Germany, England, Australia, New Zealand, and more servicing over 2,300 affiliates on six continents. Audio imaging for the 21st Century and beyond – that’s Sannemann’s mission! Michael Harrison says, “I’ve been talking with broadcast industry leaders around the globe, as we lead up to the United Nations ‘World Radio Day 2024’ on February 13, to acquire a greater comprehension of the massive scope of this medium beyond the US. Sannemann and I discuss the state of radio around the world from his knowledgeable perspective in Germany.  I’ve always had a special place in my heart for jingles and imaging. The audio jingle has gone through many incarnations over the years, but our modern world has not grown so sophisticated as to relegate them to being a relic of the past. Catchy, ear-wormy jingles are still a major part of product branding, and this continues to be a rich and valued tradition in the radio business where personalities, shows and especially stations regularly present a harmonic group of people singing names and call letters. Jingles and imaging are a key part of the radio ‘esthetic.’ Radio-lovers and audiophiles will find this conversation illuminating.” Harrison is serving as executive advisor to UNESCO for “World Radio Day 2024.” Listen to the podcast in its entirety here

Industry News

Top News/Talk Media Stories for Week of January 8 – 12

The 2024 presidential race was the most-talked-about story in news/talk media during the week, landing atop the Talkers TenTM. At #2 this week was the U.S. migrant crisis tied with the related move to impeach Secretary of Homeland Security Alejandro Mayorkas, followed by the closing arguments in the Trump Organization civil trial in New York at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

iHeartMedia Central Florida’s Barbara Latham to Retire

Longtime iHeartMedia Central Florida executive and current area president Barbara Latham will retire, effective March 29. The 39-year iHeartMedia veteran has served as region president for Central Florida that includes talk WTKS-FM and news/talk WFLF-AM in Orlando, plus numerous music brands since April 2021. iHeartMedia division president Tom McConnell states, “Barb has excelled in multiple roles throughout her tenured career at iHeart. Although we will miss her leadership and strategic thinking, we wish her nothing but the best as she begins this exciting new chapter.” Latham says, “I am so excited about this new chapter in my life. Thirty-nine years flew by! I’m happy to have worked for iHeart for almost four decades, and I’m honored to have had the opportunity to work with and lead a tremendous team of professionals and iconic brands.”

Industry News

Yesterday’s (1/10) Top News/Talk Media Stories

The 2024 presidential race, the Nikki HaleyRon DeSantis CNN debate, and Donald Trump’s FNC Town Hall; today’s Trump Organization civil trial closing arguments; the Israel-Hamas war; Congresswoman Lauren Boebert’s ex-husband is arrested following an incident between the two; Hunter Biden attends congressional committee meeting about his contempt of congress: U.S. regulators approve ETFs investing in Bitcoin; House Speaker Mike Johnson under fire for spending deal; Houthi Red Sea attacks; and the Aaron RodgersPat McAfee-ESPN relationship were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (1/9) Top News/Talk Media Stories

Donald Trump’s attorneys argue presidential immunity before DC appeals court; the 2024 presidential race and tonight’s Nikki HaleyRon DeSantis debate; Defense Secretary Lloyd Austin’s hospitalization controversy; the U.S. migrant crisis and the move to impeach Secretary of Homeland Security Alejandro Mayorkas; the aftermath of Boeing’s 747 Max 9 door plug incident; the Israel-Hamas war; 2023 hottest year on record report; the Jeffrey Epstein list and the related Jimmy KimmelAaron Rodgers spat; and the winter weather affecting much of the Eastern and Southern U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

iHeartMedia Expands Partnership with Magnite

iHeartMedia and independent sell-side advertising company Magnite are launching a marketplace that brings together iHeartMedia’s broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys. Built from a custom implementation of Magnite’s SpringServe ad serving technology, the marketplace enables advertisers to transact with a data-driven approach viaim real-time-bidding across iHeartMedia’s broadcast and digital audio inventory through a single activation channel. iHeartMedia chief data officer and president of revenue strategies Brian Kaminsky says, “With today’s consumers spending a third of their media time with audio, expanding programmatic’s access to iHeart’s audio assets is imperative for the industry. Not only are we expanding what role programmatic can play for advertisers, we are also improving the efficacy of their campaigns by allowing them to use real-time data to message their audience in the most engaging way possible, in an environment of trust and interest. We’re excited to expand our partnership with Magnite because they have proven expertise in programmatic and the ability to build technology fit for the unique needs of audio advertising to take its place in omnichannel.”

Industry News

iHeartPodcast Awards to Emanate from SXSW in March

iHeartMedia announces that its iHeartPodcast Awards will take place live and in-person during the SXSW Conference and Festivals in Austin at the Fairmont Hotel on Monday, March 11 at 8:00 pm CT.im The awards “honor the best and most innovative industry podcasts and creators of 2023.” The ceremony will broadcast live on select iHeartMedia radio stations nationwide, through the iHeartRadio app and via a video stream in partnership with YouTube on iHeartRadio’s YouTube Channel. iHeartMedia Digital Audio Group CEO Conal Byrne comments, “Each year we look forward to celebrating the podcast industry’s most groundbreaking and innovative voices as the medium continues to evolve and explode. Over the past few years, SXSW has become a dynamic and effective setting for us to host many of our interactive podcast panels, discussions, and experiences. There’s no better location to bring this celebratory industry event back, live and in person, than Austin at South by Southwest.”

Industry News

TALKERS News Notes

The new radio program, “Lou Dobbs Tonight,” officially launched on the John Fredericks Media Network. The program airs daily from 7:00 pm to 8:00 pm ET. JFMN says, the program “will provide a platform for robust discussions on politics, culture, and current affairs. The show aims to engage listeners in conversations that challenge conventional narratives and offer a fresh perspective on the issues that matter most. It is a radio news/talk show for lovers of America!”

Triton Digital announces its integration with Amazon Publisher Services, expanding access to premium audio inventory at scale for Amazon DSP advertisers. Triton says, “This integration enables Amazon Ads’ unique interactive audio ads on Alexa-enabled devices to appear across shared APS and Triton Digital publishers, delivering an engaging advertising experience to listeners and enhanced inventory monetization to publishers.”

CNN Audio says award-winning journalist and CNN chief medical correspondent Dr. Sanjay  Gupta “will delve deeper into how weight fits into our understanding of what it means to be healthy in the ninth season of his podcast, ‘Chasing  Life  with Dr.  Sanjay  Gupta,’ beginning January 16.”

AdLarge announces its partnership with Fable & Folly Podcast Network for exclusive ad sales. AdLarge says, “This partnership underscores AdLarge’s dedication to amplifying underrepresented voices within the podcast community. With over 100 audio fiction podcasts, featuring compelling stories ranging from small town conspiracies, to sci-fi comedies, to Dungeons & Dragons improv, the Fable & Folly Network pushes the boundaries of representation in media.”

Industry News

Yesterday’s (1/8) Top News/Talk Media Stories

Today’s oral arguments before an appeals court over former President Donald Trump’s claim of immunity from prosecution in the 2020 election interference case; the presidential election race; the aftermath of the Boeing 747 Max 9 door plug incident; the Israel-Hamas war; the release of the Jeffrey Epstein documents; Defense Secretary Lloyd Austin’s hiding his illness and hospitalization; Pope Francis calls for international ban on surrogate motherhood; and Sunday evening’s Golden Globes awards were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Calendar Secrets

By Steve Lapa
Lapcom Communications Corp
President

imThis column should really be called, “How I got transferred from Buffalo to Tampa.” The storyline will help explain the title and offer you a proven technique that should help you sell and earn more.

Before Zoom, Teams and other video conference platforms that drive today’s daily to-dos, sales teams worked hard to fill the day with “in-person” sales calls. Back then, most managers forgot, or did not account for how weather impacted the number, geography and quality of those money making in-person sales calls, until blizzards, hurricanes and mother nature took her toll on productivity. Those of you who work or have worked in northern markets like Buffalo know all too well what 8 to 12 inches of snow can do to a daily plan. The same holds true for southern markets that experience hurricanes that have devastated communities going back to the hurricanes that nearly destroyed Miami and New Orleans. Now it seems wildfires are becoming a more regular threat in western markets. Having experienced most of the worst, like it or not, weather is an unpredictable yet critical variable in your sales plan.

One of the most destructive blizzards in history hit Buffalo during my first year as a young general manager. Retail contract cancellations, stranded employees, and off-the-air due to frozen antennas were draining revenues. It was December and the calendar was winning. After the ice melted and the snowplows cleared the way, we packaged everything we could before year-end to try and salvage the pacing that was leading to a bonus. The calendar won, annual bonus gone, but the learning curve kicked in.

B.G. (before Google) any research had to be accomplished old school: calls, friends, articles, and experts. We determined the average number of weather impact days, just like the guys in the theme park business. We developed a “real world” budget that accounted for weather days, the accompanying limited staffing, and a set aside percentage of revenues for cancellations.

When we began the year, the “real world” budget was put in place. By November of that year, the radio station had achieved its revenue goal for the full calendar year. The day before Thanksgiving I was summoned to the corporate office and was handed a file with a one-way ticket to Tampa, Florida. Goodbye blizzards, hello hurricanes. As a young manager, the sun was much more inviting than the snow, and I am still in Florida.

The discipline of a sales or planning calendar accompanied by “what if” is a must have.

Oh yes, make sure that pencil has an eraser.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Hello from Las Vegas!

By Holland Cooke
Consultant

imThis week, more than a hundred thousand inventors, investors, and techy-nerds from over 150 countries swarm Sin City for CES2024. You’ll be seeing all about it all this week on network newscasts and cable news channels and social media.

And yes, there are square miles of products being introduced here, the “Consumer Electronics” that were the roots of this event. But the big buzz this year will be Artificial Intelligence, at which we-the-legacy-media are looking at over our shoulder, as ChatGPT et al and text-to-speech are augmenting – in some cases displacing – human radio and television talent.

im

After we’ve spent decades learning how to use his software – Bill Gates tells Inc. magazine that – soon – we won’t need to. He describes your “agent,” your A.I. assistant, a constant companion, in your earbud, that has what Gates calls “a rich understanding of your life.” Think Alexa or Siri…on steroids.

Want to send an email? Just start talking. You’ll never miss a birthday, and you’ll know about flight delays and weather and traffic tangles without checking. And YOUR agent will know your FRIENDS’ agents. Even Gates admits that these virtual social secretaries could faux pas: “Suppose you want to see a friend. If YOUR agent talks to THEIRS, you DON’T want it to say, ‘she’s seeing other friends Tuesday and you’re not included.’” Oops.

Sure, it’s gadget heaven here. And some of these TVs are so big that I can’t figure out how they’d get through the door at home. But, year after year lately, services upstage things at CES. This year’s keynoters include the CEO of L’Oréal and Hyundai and Best Buy and Walmart and executives from McDonalds and Northwestern Mutual and Walmart, as technology changes almost every aspect of life every day.

How big is CES? Even the sprawling Las Vegas Convention Center isn’t big-enough. There will be exhibits and sessions up and down The Strip, so I’ll be getting-in my steps. And I’m reporting for TALKERS readers, every day this week. Help yourself to today’s report here: http://getonthenet.com/CES2024-Monday.mp3. It can air until Friday. And I’ll be posting daily 60-second reports you can download at HollandCooke.com.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories Over the Weekend

The 2024 presidential race; former President Donald Trump’s legal battles; Defense Secretary Lloyd Austin’s hospitalization mystery; the Israel-Gaza war; Israel’s strikes on Hamas leaders abroad and the ISIS terror bombing in Iran; the Epstein files fallout; the looming government shutdown deadline; the police investigation of the altercation between Congresswoman Lauren Boebert and her ex-husband; and the in-flight fuselage break of a Boeing 737 Max 9 were some of the most-talked-about stories over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

SABO SEZ: Five Golden Actions for 2024

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imResearch shows that readers to trade publications like articles with five bullet points. Here are my five bullet points for 2024. If these were to be deployed, you could be thriving by the end of the year. These actions would increase sales and audience share.

1. Radio should be easy to buy. It’s not. Easy fix: Look at your website. Based on the website how would you buy time on your station? It should be as simple as a realtor’s website. Put up pictures of your salespeople with ALL of their real contact information – not a FORM. Offer their email and cell number. Offer a “tour” of the offerings with information about the talent and the audience. What does the host sell best? How about a very brief audio message from each host to your potential advertiser?
2. Every medium creates its own stars. Example – David Caruso, good on TV, bad in movies. Your hosts, good on radio, lousy at original podcasts.  Sure, edit up the interviews or bits and make them into a podcast. But don’t ask a host to get off the air and make brand new content for a podcast. Engage locals who are good at making original podcasts and offer them a stage.
3. Sell the biggest number. Your morning show probably has more listeners than the “Tonight Show” has viewers in your city. 1010 WINS has more listeners in New York than FOX News has viewers nationwide. Go check. Those are the numbers that put radio in perspective!  Stop selling the smallest number, TIME SPENT LISTENING. Who came up with that!?
4. Don’t make potential advertisers jump through hoops. If you have spent your career in programming, you may not know the tyranny of MEDIA CREDIT. New radio advertiser: Good buy, high rate, longterm business. Sounds great. Not so fast. At most companies, new business still has to go through the gauntlet of a MEDIA CREDIT CHECK. End that.
5. What’s wrong with the hosts? Many hosts use a content formula that MUST generate a diminishing audience size and older and older and older demos.  Repeat. WHY? If you start to trust that what you talk about socially, with your friends, your audience will grow and grow younger. Be more like Bruce Collins, PD at WBAP, Dallas. Bruce just hired James Parker who has been featured for years on “Sterling On Sunday.” James is going to talk about life, fatherhood and funny. He joins “New Jersey 101.5” alumnus, Casey Bartholomew, 10:00 am – 12:00 noon, who talks about life, fatherhood and funny.  It’s working so well that WBAP will now be simulcast on Class C2 FM, KLIF.

Five bullet points. Goals: HAPPY NEW YEAR!

Walter Sabo was a founding architect of SiriusXM and began the recruitment of Howard Stern. He has consulted RKO General, PARADE magazine, Hearst Broadcasting, Press Broadcasting, and other premium brands. He launched the first company to engage online video influencers, Hitviews. As an executive, he was EVP of NBC FM RADIO giving Dr. Ruth Westheimer her first media job and fostering the creation of adult contemporary. As VP ABC Radio Networks, Sabo hired Ringo Starr to be a DJ for a 24-hour special.

Industry News

Top News/Talk Media Stories for Week of January 1 – 5

The 2024 presidential race was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the state of the U.S. economy, followed by the U.S. migrant crisis and the related move by House Republicans to impeach Biden administration Secretary of Homeland Security Alejandro Mayorkas at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Features

“The Greatest Game Ever Played”

im

Baltimore’s Alan Ameche plunges over the goal line for the winning touchdown!(courtesy YouTube/NFL Films)

On the field? Maybe. In its impact on pro football and sports broadcasting? Absolutely!

By Mark Wainwright

imIt was one of those indelible moments in sports history: The 1958 NFL Championship, played on December 28, 1958 at Yankee Stadium in New York. The Baltimore Colts defeated the New York Giants 23-17 in sudden death overtime. 65 years later, the events of that Sunday afternoon still resonate throughout pro sports and sports media.

In 1958, the National Football League was far from the huge phenomenon we see today. Americans generally had much more interest in baseball, and during the Fall, college football captured the attention of sports fans on Saturday afternoons. The annual Army/Navy and Harvard/Yale clashes were national news stories, and fans followed the exploits of powerhouses like Notre Dame and Michigan. For most fans, pro football was an afterthought. Even in cities with pro franchises, the NFL clubs often played runner-up to the local baseball teams.

Baltimore and New York were two exceptions. The Colts were upstarts — Baltimore didn’t get an NFL team until 1953 — and the city quickly fell in love with the Colts; on game days, Baltimore’s Memorial Stadium was described as “the world’s largest outdoor insane asylum.” Meanwhile, the Giants had been part of the NFL since 1925, and they were considered the league’s most glamorous team, located in the world’s media capital. Two very different teams, both with passionate fan bases, playing a nationally-televised title game in New York City… indeed, America was destined to notice pro football that day.

Seventeen Pro Football Hall of Fame inductees were in the stadium that afternoon, along with a Heisman Trophy winner (Baltimore running back Alan Ameche). The Colts were led by quarterback Johnny Unitas and defensive end Gino Marchetti. The New York offense revolved around halfback Frank Gifford, while linebacker Sam Huff anchored the defense.

There were all-stars in the broadcast booths, as well. NBC’s national telecast was assigned to Chris Schenkel and Chuck Thompson; both of these gentlemen are now legends of their industry. Joe Bolan and Bill McColgan called the game for NBC’s national radio feed, while Les Keiter did the play-by-play for WCBS Radio in New York. And Bob Wolff did the radio call for Baltimore’s WBAL. Wolff was assisted by an eager teenager who worked as his spotter… a young man named Maury Povich (yes, that guy).

The first half, frankly, wasn’t anywhere near “greatest game” territory. While both defenses played fairly well, the offenses looked sloppy and disorganized, and the two teams combined for six turnovers in the first thirty minutes. The Giants managed only a Pat Summerall field goal, while the Colts — almost in spite of themselves — took a 14-3 lead into halftime. It could have easily been 17-3, but Sam Huff blocked a Baltimore field goal attempt.

So, what was the halftime entertainment? Over the years, Super Bowl halftimes have featured performers like Lady Gaga and Michael Jackson. What 1950’s superstars would perform in the “super bowl” of 1958? Elvis Presley? Brenda Lee, maybe? Nope. It was the Baltimore Colts Marching Band, with their prancing majorettes looking quite fetching in their red leotards and reindeer antlers…

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The Baltimore Colts Marching Band majorettes, in “reindeer” mode!  (courtesy YouTube/NFL Films)

Baltimore’s offensive woes continued into the second half. Early on, the Colts drove the ball to New York’s 1-yard line, but Alan Ameche was stopped for no gain on third down, then Ameche was tackled for a loss when he attempted to run wide on fourth down. In an interview decades later, Baltimore’s Lenny Moore revealed that Ameche botched the play; it was supposed to be an option pass, but Ameche didn’t hear Johnny Unitas’ signals correctly, and he ran instead of throwing a short pass to a wide open Colts receiver.

That goal-line stand awakened New York’s offense, and they needed only four plays to score their first touchdown to make it 14-10. The Giants then took a 17-14 lead early in the fourth quarter on a Frank Gifford touchdown reception, and while the Colts responded with two effective drives, they came up empty on both possessions; one ended with a missed field goal, the other ended when Unitas was sacked twice, taking the Colts out of scoring range. The Giants’ offense only needed a first down or two to ice the game, but Frank Gifford was stopped on a critical third down run. For decades, Gifford insisted he made the first down; Baltimore’s Gino Marchetti suffered a badly broken ankle in the pileup, and Gifford often said that amidst the chaos and confusion of tending to Marchetti’s injury, the officials did not spot the ball properly. However, when ESPN restored the footage for a 50th anniversary broadcast in 2008, an accident reconstruction expert analyzed the images and determined that Gifford was, indeed, just short of the first down (more about that ESPN program in our Epilogue). The Giants chose to punt the ball, and the Colts took over on their own 14-yard line.

This was the moment when Johnny Unitas began his ascent to legendary status. With just two minutes left, he moved the Colts downfield quickly. While there were several misfires, he made four critical completions, including three straight passes to his star receiver Raymond Berry. Those last three plays moved the ball 62 yards to the Giants’ 13-yard line, and with just seconds remaining, the Colts rushed Steve Myhra out to attempt a tying field goal. Myhra had struggled with field goal attempts all season, and Baltimore fans held their collective breath until the ball went through the uprights. The fourth quarter ended tied 17-17.

So… what happens next? Many of the players and coaches weren’t sure. It was not unusual for football games to end in a tie, but this game was for the NFL title. Would the teams be declared co-champions? Fortunately, the NFL had recently instituted an overtime rule for championships, and it would be decided on the field. The teams would play pure “sudden death.” The first team to score in any manner would win, and they would play for as long as it took.

The Giants won the toss and chose to receive, but they were not able to mount any kind of drive, and they punted the ball back to the Colts. Unitas now had all the time in the world, and Johnny U methodically moved the Baltimore offense to the New York 8-yard line. It was first-and-goal, and then, suddenly… the NBC Television feed disappeared! Nothing but snow on the screen!

This caused immediate panic in NBC’s control room, not to mention in homes across the nation, as viewers — particularly in Baltimore — bolted from their living rooms and scrambled to find the nearest radio. It was one of the worst possible moments to lose the live feed of a TV broadcast. And then…

A fan ran onto the field! Play was halted for nearly a full minute before New York’s Finest chased him down and escorted him to the sideline. Over the years, there has been endless rumor and speculation about this incident. Photographs show the fan was well-dressed and appeared very cooperative when the cops took him away; he certainly didn’t look like a drunken lout. Who was this guy?

Whoever he was, he is now the stuff of sports broadcasting legend. More than six decades later, it is widely believed that he was an NBC employee who realized the broadcast was interrupted and ran onto the field — or perhaps was told to run onto the field — to delay the game long enough to give the TV crew enough time to find a loose cable and fix the connection. As far as I know, he was never identified and the story has never been confirmed. One hopes the fellow received a bonus and a promotion for his quick thinking!

When the game resumed, the Colts ran two plays to reach third-and-goal from just over a yard away. A field goal attempt might have been the obvious choice, but Baltimore coach Weeb Ewbank was leery of sending a struggling Steve Myhra in to kick. Meanwhile, the coach trusted Unitas completely, and he left Johnny U and the offense on the field. A routine handoff to Alan Ameche secured a 23-17 Baltimore victory.

The game was breaking news nationwide. It was a big topic of Sunday afternoon dinner conversations, and it was headline news on front pages and in sports sections the following day. NFL and television executives soon realized that professional football could become a very valuable property, and they started making plans for increasing television coverage and boosting marketing exposure for the teams, the star players, and the sport overall. And down in Dallas, Lamar Hunt — a son of oil tycoon H.L. Hunt — started thinking about owning his own football team. Those dreams eventually led to his role in establishing the rival American Football League, which merged with the NFL just over a decade later. Historians and sportswriters have studied the 1958 title game, and they generally agree that event was the start of professional football growing into the colossus it has since become. It was the aftermath and the impact  — as much as the drama of the game itself — that led them to calling it “The Greatest Game Ever Played.”

*************************************************************************************************************

EPILOGUE

As I’ve mentioned in previous articles, television did not put a high priority on archiving sports events back then. There is no known videotape of the game; videotape was in its infancy, and while NBC presumably had one or two of the early machines available, it seems nobody bothered racking them up. There is no known kinescope film recording of the television broadcast, either. Fortunately, there was plenty of film footage of the game, both from overhead and from sideline views. This footage was shot by NFL Films, as well as various newsreel cameramen working for different organizations.

On the 50th anniversary of the game in 2008, ESPN produced a special documentary that used the old footage to re-create much of the action. The historic clips were colorized for broadcast, and the action was interspersed with comments and memories from players, fans, and broadcasters who were there. (Sadly, many of these gentlemen have passed away in the fifteen years since.) Most of Bob Wolff’s Baltimore radio broadcast was saved, and the NBC national radio call was saved almost in entirety. This historic audio was used in conjunction with the preserved video. Several versions of the ESPN special can be found on YouTube; here is a link to one of those.

Others have collaborated on an almost-complete reconstruction of the game, using the original newsreel and NFL footage, some of the colorized ESPN content, stock footage, and still photos. The audio portion uses the NBC national radio call by Joe Bolan and Bill McColgan (complete with vintage commercials!). There are several uploads of this project on YouTube, and there is also a version on the Internet Archive, available here. If you’ve never seen any of “The Greatest Game Ever Played,” punch it up on your laptop and enjoy!

Mark Wainwright is a long-time radio personality and voiceover performer. He was most recently the morning host at WSYR in Syracuse; he is also a Baltimore native and life-long Baltimore Colts fan (and he still hasn’t gotten over the Colts leaving town and moving to Indianapolis decades ago!). He can be reached at: markwainwright@earthlink.net

Industry News

Salem Sells Regnery to Skyhorse Publishing

Salem Media Group agrees to sell Regnery Publishing to Skyhorse Publishing. Salem acquired the company that was founded in 1947 by Henry Regnery in 2014. Salem COO David Evans says, “We are thrilled to pass the torch of the oldest and most respected conservative publishing company in America to free speech advocate Tony Lyons and his incredibly successful Skyhorse Publishing. Salem is committed to the dissemination of conservative ideas and is excited that Skyhorse will both be a powerful steward of this important brand and an engine for its future growth.”

Industry News

Seth Pitkin to Lead iHeartMedia Des Moines

Sales pro Seth Pitkin is named market president for iHeartMedia’s Des Moines station group. He was most recently vice president of sales for Dealer X. iHeartMedia area president Taylor Walet states, “We are extremely excited to have Seth lead our highly successful team in Des Moines to new levels of performance using iHeart’s many results-focused assets. Seth brings over 20 years’ experience in radio, television, print and digitally focused companies to iHeartMedia.”

Industry News

Audacy Wichita Names Tommy Castor VP of Sales

Sales pro Tommy Castor is returning to Audacy’s Wichita station group to serve as vice president ofim sales. Castor served with then-Entercom Wichita in 2005. Most recently he served as VP of sales and marketing for the ECHL’s Wichita Thunder. Audacy Wichita SVP and market manager Becky Domyan states, “Tommy has an incredible knowledge of the digital space that will help take our revenue to the next level. He has an energy and enthusiasm that is contagious.” Castor who succeeds the recently retired Lisa Crider, also serves as co-host of the “Sports Daily” program on KFH, Wichita.

Industry News

Yesterday’s (1/3) Top News/Talk Media Stories

The bombing at a memorial for slain Iranian military leader Qassim Suleimani kills 84 people; Israel’s suspected assassination of Hamas leader Saleh al-Arouri in Beruit; the November presidential election; the U.S. migrant crisis and the Biden administration sues Texas over its immigration policy; the House moves to impeach Secretary of Homeland Security Alejandro Mayorkas; the unsealing of the Jeffrey Epstein Johns and Jane Does; and embattled Harvard president Claudine Gay resigns were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WBAP, Dallas-Fort Worth Adds FM Signal; Four New Staffers Join WBAP/KLIF

Today (1/3), Cumulus Media debuts Dallas-Fort Worth news/talk outlet WBAP on a simulcast at 93.3 FM. KLIF-FM was formerly a hot AC outlet. Also today, Cumulus Dallas-Fort Worth adds four news professionals to its on-air team. As TALKERS previously reported, Carla Marion joins WBAP as co-imanchor of the “WBAP Morning News” with co-anchors Hal Jay and Ernie Brown. News pro James Parker also joins WBAP as afternoon host in the 2:00 pm to 5:00 pm daypart. He was most recently a television personality in Tyler, Texas. Laura Sadler joins the “KLIF-AM Morning News” as co-anchor with Clayton Neville, and Gabrielle Taite joins Cumulus Dallas-Fort Worth’s newsroom. She previously worked in Athens, Georgia in television news. Cumulus regional VP Dan Bennett comments, “As we move into a critical election year, these talent moves and an FM frequency for WBAP speak to our commitment to spoken-word radio. We will carry our stations on a variety of signals and streaming to improve accessibility of this outstanding news and talk content to our listeners. 2024 will be a great year for news/talk.”

Industry Views

Pending Business: Welcome to 2024

By Steve Lapa
Lapcom Communications Corp
President

imWhat do your New Year’s resolutions look like?

Chances are your resolutions included what I call the old reliable “mores.” Earn more, save more, exercise more, eat more of the healthier foods. Sound familiar? Do you break down the resolutions into daily goals? As in here is what I need to do today to meet my goals and fulfill my resolutions. How about the “less” category? Do you spend any time thinking about what you want to do less often? Let us start with some obvious candidates.

A recent survey by Frequence.com indicated 84% of respondents in marketing and advertising felt stress on the job. Maybe the other 16% had just taken their morning meds. Seriously, can you blame the stressed-out thousands who have spent a career working for companies that stand on the brink of financial peril, delist from the stock exchange, or initiate short-notice personnel cuts? Has anyone in the radio business reading this column ever experienced a fully stress-free experience for over 36 waking hours? If it is not work, maybe it is friends, family, travel issues, or anything else that you simply cannot stop thinking about.

“Less” resolution #1. Less stress on the job, unless you are in the parachute business or an air-traffic controller or emergency room doctor in New York or Chicago, you get where I am going with this.

The same survey showed 72% of respondents work for organizations expecting them to deliver more with less support. The last time I worked for a broadcast company that provided me with my own dedicated assistant, the Cowboys won the Super Bowl in the first ever televised in prime time. Please raise your hand if you are a seller or sales manager with your own dedicated assistant. Anybody? How about in the past 10 years?

“Less” resolution #2. Less is more. The slogan takes on new life in the remote work environment that is a norm for many in the media buyer-seller relationship. Everyone in the chain is being asked to do more, reach increased goals, and perform to a higher standard with less support. You are either on the income money flow line or the expense side. Pick your lane and try your best to deliver measurable results.

Technology is driving change in every corner of the workplace. New strategies and technologies designed to monetize media impressions are part of our culture. Surveys show anywhere from 52-70% of sellers and marketers are challenged with keeping up.

“Less” resolution #3. Prioritize your upskilling. Pick the one area that will allow you to hit your most important “more” goals and master it. Never stop learning, just adjust your learning curve to what works best for you.

Here’s to a more productive and prosperous New Year!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Scott Masteller to Program WPEN-FM, Philadelphia

Beasley Media Group names Scott Masteller program director for sports talk WPEN-FM, Philadelphia “97.5 The Fanatic.” During his career, Masteller has served with ESPN Radio, KESN-FM, Dallas-Fortim Worth, news/talk WBAL, Baltimore to name a few. Beasley Media Group Philadelphia VP and market manager Joe Bell comments, “Scott is one of the premiere programmers in sports talk radio. I have been a fan for years and feel he’s the right person to continue developing the Fanatic brand.” Masteller says, “I am excited to partner with Beasley and the talented staff of ‘97.5 The Fanatic.’ Philadelphia is such a great sports town with some of the most passionate fans in the country!”

Industry News

Ian Punnett Dies After Brief Illness

Shortly before Christmas, “Coast to Coast AM” executive producer Lisa Lyon posted the sad news that radio pro and longtime “Coast to Coast AM” personality Ian Punnett died on December 21 after a briefim illness. She writes, “It is with deep sadness that we share the news that Ian Punnett passed away from a brief illness yesterday. His keen intellect and delightful sense of humor will be deeply missed. Since 2000, Ian has, in various incarnations, been a valued host of ‘Coast to Coast AM,’ including regular weekend hosting duties, his own spin-off show ‘Coast to Coast LIVE with Ian Punnett,’ a podcast entitled ‘Vaudeville for the Frightened,’ and most recently twice a month hosting duties. I’ve had the privilege of producing for Ian these past 24 years, and I will miss our friendship and the professional collaboration. Every conversation behind the scenes was as lively and entertaining and everything we strive for on the air. Ian was great radio personified.” See more here.

Industry News

Poll: FNC News Network to Which Voters Turn

According to data from a recent New York Times/Siena College poll of registered voters nationwide, FOX News Channel is named the single news network voters turn to most often, above CNN andim MSNBC, along with topping The New York Times, Wall Street Journal, PBS and NPR. The poll results show 13% of respondents cited FOX News as the single news source they turn to most often, tying broadcast networks like CBS, NBC and ABC, while besting CNN (10%) and MSNBC (3%). For comparison, public news organizations (like PBS and NPR) delivered 4%, national news organizations such as The New York Times and Wall Street Journal garnered 8%, while international news sources like the BBC, Al Jazeera and The Guardian earned 3%.

Industry News

Top News/Talk Media Stories for December 18-22

The Colorado Supreme Court’s ruling keeping former President Donald Trump off that state’s primary ballot was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was 2024 presidential race, followed by President Joe Biden’s low approval ratings at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.