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The John Fredericks Media Network, which lays claim to be the largest independently owned and operated news-talk-sports network in America, has expanded its operations in West Virginia. Fredericks radio company, Disruptor Radio, LLC has entered into an Asset Purchase Agreement (APA) with LHTC-Radio Division to acquire it’s nine stations in West Virginia, which include:

• WGYE 102.7 FM / 95.3 FM – Morgantown WV, Mannington WV

• WMMN AM 920 / 95.7 FM – Fairmont WV, North Central WV, Wheeling WV

• WHTI 105.7 FM – Clarksburg WV

• WZST 100.9 FM – Morgantown WV

• WBKE AM 1490 / 98.3 FM – Morgantown WV, Fairmont WV, Grafton WV

• WRLF 94.3 FM – Morgantown WV, North Central WV, Fairmont WV

Disruptor Radio will take over operational control of the above stations effective today (1/6) through a License Management Agreement (LMA) with LHTC-Radio division until the sale formally closes. Both the LMA and APA have been filed with the FCC and is a matter of public record. The URL is WVTheTorch.com and a radio APP is available. The addition of the West Virginia radio cluster gives Fredericks’ company a total of 22 signals from West Virginia to Georgia.  The new West Virginia stations will air the JFRN lineup of populist proprietary hosts and sports. The full lineup can be found at WVTheTorch.com.

WVTheTorch.com and WZST 100.9 FM will remain the flagship radio network for WVU Athletics, which airs WVU Mountaineer football, men’s basketball, women’s basketball, and baseball on all WV channels except WGYE and WHTI. WVTheTorch.com and its affiliated network carries the NFL’s Pittsburgh Steelers and the Pittsburgh Penguins of the NHL.

Fredericks tells TALKERS, “This West Virginia opportunity is key to our growth plan, as it dovetails nicely with our Pittsburgh footprint and reaches a very pro-populist, pro America First and pro-Trump area of America. West Virginian’s voted overwhelmingly -over 70 percent- for President-elect Donald Trump, who also carried Morgantown and the county. We are excited about offering listeners in West Virginia a choice from the stale, woke and warmed over pablum served up every day by the corporatists and conservative Inc. bunch that regurgitates FOX and RINO RNC talking points of the day.” Fredericks, whose show airs weekdays 6:00 am-10:00 am, Fredericks lives in Pittsburgh, PA and will be covering the White House live from Washington, D.C. most weekdays.

Anne Fredericks, Disruptor Radio’s CEO is credited as the ultimate architect of the company’s growth and acquisition strategy.  She tells TALKERS, “We’ve built a burgeoning national legion of devout and dedicated listeners across the country who yearn for the truth and a commonsense approach. We don’t rely on click bait for ad revenue and this approach has forged an unshakable bond with our audience.” She adds, “As a result, we are singularly focused on advertiser ROI, over-serving our customers, and a commitment to their economic success and enduring engagement.”

2024 has been a dramatic year of challenges, struggles, and measurable change for the nation, society, and our industry of talk radio and its related talk media platforms.  The chart below lists the 10 most talked about Stories, Topics and People discussed on talk shows across the nation during the past 12-month period, according to the research of TALKERS. In some cases, we listed several items as ties – because words and ideas overlap and can be somewhat amorphous. None of these items were discussed in a vacuum – the connections between individual stories and news items, the topics they cover, and the people who played them out under the spotlight of public scrutiny are quite entangled to say the least. We describe some issues as “umbrella” topics. Talk radio also has its own unique focus on populist issues that in many cases tend to be ignored by what is still referred to as the so-called “mainstream” or “legacy” media. (For example, talk radio was talking about public concern over immigration reform long before Donald Trump came down that elevator in 2015.) Conversely, there are “big” stories out there that talk radio leaves to the other media and generally ignores.

The biggest and most challenging issues that faced our industry in 2024 include:

• Economics of the radio industry.  Major companies continued to be preoccupied with financial survival and avoiding bankruptcy. The growing preponderance of layoffs across the industry has been heartbreaking. Can radio afford to do “radio” properly anymore? Talk radio is subject to the trials and tribulations of the larger radio industry. It is not surrounded by a protective force field simply because it is important.

• Podcasting and fractionalization. The burgeoning digital media ecosystem originally spawned and inspired by talk radio’s lead now competes with the medium within the interactive marketplace of ideas.  Talk radio faces the challenge of expanding to a multi-platform environment such as podcasting and video streaming while maintaining its special “radio” esthetic.

• Growing demographic divide.  With each passing year, radio (including talk) faces increasing abandonment by the new crop of adults who weren’t born until after 9/11.  This is a major problem no matter what pro-radio research and ratings company report.

• Freedom of speech.  Not only was the First Amendment under assault in 2024 from a number of directions – but so was an increasing level of intolerance by corporate America and the disease of hyper-wokeness for controversy.  Not good.

• AM radio in the dashboard.  The stated intention of the automobile manufacturers to eliminate AM radios from the dashboards of new vehicles is at least five years premature and extremely damaging to the interests of the public as well as the radio industry. The problem is compounded by the damage this issue does to radio’s image in the business world simply by having it being a much-discussed issue at all.

Let’s resolve to overcome some of these challenges in 2025.  Happy New Year!

TALKERS publisher Michael Harrison will be spending a large part of his holiday doing media interviews across America in support of the new Gunhill Road music video, “Don’t Stop Talking.”  The song is an anthem co-written and performed with his bandmates Steve Goldrich, Paul Reisch, and Brian Koonin in celebration of talk radio. The video component of the project, produced by TALKERS associate publisher Matthew B. Harrison, features clips and images of almost 100 different talk show hosts in action from across the industry.  The powerful words and extremely catchy music extoll the virtues of talk radio as a platform for freedom. It encourages hosts and listeners from varied positions on the ideological, geographic, and demographic spectrum to continue using the venue to exercise their First Amendment rights.  It contains lines such as “As long as you’ve got a VOICE, don’t ever stop,” “As long as you’ve got TRUTH, don’t ever stop,” and “As long as you’ve got LOVE, don’t ever stop.”  During the first week of the song’s release, Harrison has appeared on several shows including “The Todd Starnes Show” on Newsmax 2 (pictured above); Walter Sterling‘s “Sterling Every Damn Night” on WPHT, Philadelphia; Harry Hurley‘s “Hurley in the Morning” on WPG, Atlantic City;  “The Dr. Daliah Wachs Show” on Talk Media Network; “The Talk Radio Countdown Show with Doug Stephan” on Radio America and Stephan Multimedia; “The Jeff Katz Show” on WRVA, Richmond;  “Liberty Watch Radio with Charles Heller” on KVOI, Tuson; and “Joe Thomas in the Morning” on WTON, Taunton, VA and TMN.  Appearances coming up Christmas week include “The Howie Carr Show on WRKO, Boston and the Howie Carr Radio Network; “The Other Side of Midnight with Frank Morano” on the Red Apple Audio Network” (including WABC, New York, WGN, Chicago); and more. Harrison uses the opportunity to discuss the virtues and importance of talk radio in American society, the rapid changes underway in media and technology, and the evolution of pop music as a means of social/political commentary.  Harrison plans to book interviews into January of 2025 in support of the project.  To arrange an interview, please email info@talkers.com. To view the “Don’t Stop Talking” music video, please click HERE.

Here are the most talked about stories of the past week (12/9-13) on news/talk radio and related talk media according to TALKERS:

1. Mangione Murder Case / Health Care
2. Trump Nominations and Appointments
3. Government Shutdown Struggle
4. DOGE-Economy-Inflation-Tariffs-Stock Market
5. Migrant-Border Crisis / Madison School Shootings / Crime
6. Drones
7. Russia-Ukraine War / Middle East Unrest
8. Pelicot Rape Case
9. Big Tech Influence / Media Corruption-Bias
10. Amazon Workers Strike

To see the complete charts of the most talked about stories and people, please click HERE.

Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, released an anthem late last week celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment.  Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!”  The original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and TALKERS publisher Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of almost 100 individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the rapidly-paced video components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio.  This amazing piece is the group’s way of giving back.”

To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com.  To download the 1:03 or :40 edits of the song, please click HERE or HERE

CBS Radio is Offering its News/Talk Radio a Holiday Special.  The show, titled “CBS News Radio Winter Holiday Special,” is three hours in length and hosted by legendary broadcaster, Gil Gross. It contains holiday fun and facts for airing December 20 through January 1 and available on FTP for multiple airings.  Content includes: The story behind the most recorded holiday song of all time: “The Christmas Song,” written by Mel Torme and first recorded by Nat King Cole; The Anti-Santas: The scary monsters from legends around the world who frighten children into being good at Christmastime; and a celebration of the U.S. Marines Toys for Tots campaign, which has provided Christmas cheer around the globe for almost 80 years. Eight (8) minutes local / Six (6) minutes Net each hour.  For information contact Amy Bolton at 646-734-2095 or BoltonA@cbsnews.com

Todd Starnes Offering Christmas Special to News/Talk Stations.  KWAM, Memphis station owner and nationally syndicated TALKERS Heavy Hundred member Todd Starnes is hosting a three-hour radio Christmas special available free of charge to radio stations around the nation.Special guests include Gov. Mike Huckabee, actress Sam Sorbo, and Pastor Robert Jeffress. Stations interested in broadcasting the show should reach out to todd@starnesmediagroup.com.

“Inaugural History Minute” Original Scripts and Produced Features Available During Run Up to January 20. Reckoning that “Americans have never seemed more optimistic, eager for the second Trump administration agenda,” consultant Holland Cooke urges that radio “share the buzz” already building ahead of January 20.Cooke’s client stations are selling “Inaugural History Minute” features for air beginning January 5; and he’s offering the scripts for use elsewhere at HollandCooke.com. Worth looking into!

Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the “Latino Podcast Listener Report 2024” in a webinar hosted by Gabriel Soto, senior director of research at Edison Research, Elsie Escobar, director of community and content at Libsyn, and Briana Mendez, senior sales marketing manager at SiriusXM Media. The webinar offered up to five years of trending data and new findings about Latino podcast listeners as well as video interviews of podcast creators discussing how they’ve utilized the studies throughout the years. According to the study, 43% of U.S. Latinos age 18+ are monthly podcast listeners, a 72% increase since 2020 (25%).

Key findings include:

• Female listenership is up: Women now account for half of the U.S. Monthly Latino Listening population, making the composition of Latino podcast listeners 50% women and 50% men for the first time.

• Social media is a dominant source for podcast discovery: 47% of U.S. Latino monthly podcast listeners age 18+ first discovered podcasting by seeing it on social media, compared with 30% in 2020.

• YouTube gains share as the service used most often to listen to podcasts: 40% of U.S. Latino monthly podcast listeners age 18+ say they use YouTube the most to listen to podcasts – a 12-point increase from 2020. Thirty percent search on YouTube most often to find out about podcasts.

• Latino podcast listeners’ preference for video podcasts is up: Since 2021, U.S. Latino monthly podcast listeners age 18+ have increased their consumption of video that they actively watch while listening by 23% (2021: 70% vs. 2024: 86%), surpassing audio only podcasts at 72%.

• Gen Z and Millennial U.S. Latino listeners are more likely to listen or watch podcasts with other people: 43% of U.S. monthly Latino podcast listeners age 18+ have listened to or watched podcasts with others. Listeners aged 18–24 are 47% likely to share their podcast listening experience with others, those aged 25–34 are 46%, and those aged 35–44 are the most likely to listen to or watch podcasts with others at nearly half (49%).

• Latinos are spending most of their days with podcasts for entertainment: 78% of U.S. monthly Latino podcast listeners age 18+ “strongly agree” or “somewhat agree” that they listen to podcasts when they want to be entertained – an 8-point increase since 2020.

“Latinos have been trailblazers in podcasting, driving trends from leading the early adoption of YouTube to fueling the rise of video podcast consumption,” said Elsie Escobar, Director of Community and Content at Libsyn. Beyond educational content, Latino listeners are embracing a broader range of podcasts, from entertainment to inspirational stories. This growing diversity creates exciting opportunities for advertisers to connect with a vibrant audience and align brand messaging with their lifestyle interests and values.”

Soto says, “The number of Latinos consuming video podcasts has surpassed the number of those listening to audio-only shows. If the young Latino demographic is any indication of how listening will take shape among the rest of the podcast audience, podcasters will have another reason to consider video as part of their content.”

Click here to download the report.

Vince Benedetto – founder, president and CEO of Bold Gold Media Group – is this week’s guest on the award-winning PodcastOne series “The Michael Harrison Interview.”  The video version is posted on The TALKERS YouTube channel program, “Up Close Far Out.”  In addition to being a radio industry rising star among station owners, Benedetto is an accomplished history buff. Harrison and Benedetto engage in a fascinating character study of British Prime Minister Winston Churchill. They draw lessons for a better understanding of the demands of leadership in modern times.  Bold Gold Media Group owns and operates 15 broadcast radio stations throughout Pennsylvania and New York.  Benedetto started the company and acquired his first four radio stations at the age of 29.  This remarkable man is a graduate of the United States Air Force Academy, a former Air Force Captain and Air Force OSI Special Agent, where he worked on counterintelligence, counterterrorism and felony level investigative efforts for the Department of Defense.  With a desire to be a media entrepreneur, Benedetto separated from the Air Force in his late 20s and formed Bold Gold, where his growing portfolio of radio stations has become a leader in social and digital media engagement. Benedetto serves as the chairman of the board of the Pennsylvania Association of Broadcasters (PAB).  He is a member of the Radio Advertising Bureau’s ‘Sales Advisory Committee’ (SAC). He also serves on the Board of Directors of the International Churchill Society (ICS) and is president of the Churchill Society of Pennsylvania. Don’t miss this illuminating conversation about vital American/world history and its connection to the most important character issues of modern times. To listen to the podcast in its entirety, please click HERE.   To view the video in its entirety, please click HERE.

Audacy has extended the contract of talk show host Steve Sanchez for another year through 2025. Sanchez is heard weekdays 3:00 pm – 6:00 pm and hosts a “carefully curated best-of” program Sundays 7:00 pm – 10:00 pm.  Sanchez was recently featured on Soledad O’ Brien‘s documentary with Scripps Media regarding Latinos in talk radio and how they were swaying the election in the swing state of Nevada (“In Real Life: War on La Radio).   Sanchez says, “It is a thrill to be dominating my daypart in format and I feel my audience growing exponentially right now. It’s a pleasure serving the Las Vegas market with the legendary station KDWN.”  Sanchez has been named one of the 100 Most Important Radio Talk Show Hosts in America with his inclusion in the TALKERS 2022 Talkers Heavy Hundred. In 2020, this rising talk radio star was named #25 of the top 30 influencers in Las Vegas by LV magazine.

Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, released an anthem late last week celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment.  Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!”  The original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of almost 100 individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the video visual components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio.  This amazing piece is the group’s way of giving back.”

To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com.  To download the 1:03 or :40 edits of the song, please click HERE or HERE

Atlanta Hawks and Audacy today (12/13) Extend Their Multi-Year Relationship to Continue Making Sports Radio 92.9 The Game (WZGC-FM) the flagship station of the Atlanta Hawks Radio Network. As part of this agreement, all 82 Hawks NBA games can be heard throughout Georgia on the Atlanta Hawks Radio Network, which consists of affiliate stations in multiple markets and reach millions of listeners throughout the season.  Atlanta Sports Hall of Famer and Georgia Radio Hall of Famer Steve Holman, also known as the Voice of the Hawks, is in his 40th season and has never missed a Hawks’ regular season or playoff radio broadcast. Holman has totaled more than 3,000 consecutive games. Joining him on the broadcast is station brand manager Mike Conti, who has been with the Hawks Radio Network as a pregame, halftime and postgame host, and as a game commentator, since 2014. “We’ve taken great pride in seeing the growth and success of Sports Radio 92.9 The Game as the flagship station of the Atlanta Hawks Radio Network since its inception,” said Hawks’ president of business enterprise and chief commercial officer Andrew Saltzman. “We are excited that our growing fanbase will continue to enjoy Hawks basketball game coverage on The Game along with compelling sports talk every day from their line-up with the most talented hosts in the business.”  “We are proud to continue our long-standing relationship with the Atlanta Hawks,” said Rick Caffey, SVP/MM of Audacy Atlanta. “With our partnership now in its second decade, we look forward to continuing our comprehensive Hawks coverage on Sports Radio 92.9 The Game, V103, and worldwide on the Audacy app.”

Something Happenin’ Here!  The remarkable ratings rise, and buzz being created by Walter M Sterling‘s “Sterling Every Damn Night” (10:00 pm – 1:00 am) on Audacy’s WPHT, Philadelphia is worthy of the entire talk radio industry’s attention.  When he started in May, the time period was 18th with a 2.8 Total Adults in Nielsen. In his first month and first hour, the show got a 7.2, # 4. Now the November numbers are a 9.2, total adults, number 2 in Philadelphia.  This is AM only.  No FM.  All this reflects over the air listenership, no stream numbers included.  And to the best of our knowledge, there has been no marketing campaign attached to the success. It’s been organic.  Sterling (A.K.A. legendary consultant Walter Sabo) has taken quite an original approach to news/talk radio in performing the show – mixing a blend of old-time radio sounders and techniques with idiosyncratic, unexpected takes on everyday topics that impact people’s daily lives.  He is clever, funny, surprising and extremely irreverant… And it’s working big time.  A word to the wise: check it out. Don’t let this spark go unfanned.

Here are the most talked about stories of the past week (12/9-13) on news/talk radio and related talk media according to TALKERS:

1. CEO Murder Suspect Apprehended / Health Care
2. Trump Nominations and Appointments
3. Trump Tariff-Trade War Plans
4. Migrant-Border / Economy / Crime
5. Biden Pardons
6. DOGE / Trump-Musk-Ramaswamy Relationship
7. Russia-Ukraine War / Israel-Hezbollah Cease Fire
8. Syria Overthrow
9. Abortion Rights
10. Big Tech Influence / Media Bias

To see the complete charts of the most talked about stories and people, please click HERE.

According to a piece by writer Kase Wickman published yesterday (12/10) in Vanity Fair, Kylie Kelce‘s new podcast, “Not Gonna Lie,” has unseated Joe Rogan‘s “The Joe Rogan Experience” from its lofty position at the top of the most-listened charts on both Apple and Spotify.”  Kylie Kelce, wife of former Philadelpia Eagles star Jason Kelce, sister-in-law of Kansas City Chiefs star (and Taylor Swift boyfriend) Travis Kelce, mother of three (with a fourth on the way), and Dunkin’ Donuts enthusiast, can add another descriptor to that incomplete list: No. 1 podcast host.  Wickman writes, “I suspect Rogan will be back in first place soon, but for now, this ranking reinforces the Kelce family’s cultural dominance. (‘If everyone’s going to be talking about me and my family, you might as well hear it from me,’ she says in the show trailer.)”  Kelce’s husband Jason and brother-in-law Travis host the popular “New Heights” podcast. The inaugural episode of “Not Gonna Lie,” featuring “It’s Always Sunny In Philadelphia” star Kaitlin Olson as a guest, was published on December 5, with new episodes planned to drop each Thursday. To read Wickman’s entire VF piece, please click HERE.

iHeartMedia Milwaukee’s News/Talk 1130 WISN, the most listened-to radio station in Wisconsin, today announced its new prime-time lineup for 2025, effective January 2, 2025. Michael Harrison describes WISN as “one of talk radio’s pound-for-pound ratings champions.” The new programming lineup features well-known, highly rated show hosts who have decades of broadcasting experience and achievement in the Milwaukee market. “WISN is one of the great success stories in the radio industry over the past decade, in terms of both ratings and overall influence,” said Jeff Tyler, area president for HeartMedia Wisconsin. “We are confident that this latest evolution of WISN’s powerful lineup will meet and exceed the expectations of our listeners and our sponsors.”

Here is the Monday – Friday lineup with brief descriptions:

“The Jay Weber Show” (6:00 am – 9:00 am). The new WISN lineup is built on the same solid foundation as the previous lineup. “The Jay Weber Show” continues its legacy as the highest-rated morning show in Milwaukee, with Jay Weber drawing upon 30+ years of broadcast experience in Milwaukee to offer analysis on the biggest stories of the day, delivered with insight and irreverence.

“The Benjamin Yount Show” (9:00 am – 11:00 am). WISN news director Benjamin Yount retains that title and those duties, while adding an opinion-based analytical show in this late morning slot. For the past several years, Yount has been a primary guest-host on all of WISN’s local programs, and has become known for his candid, no-nonsense perspective.

“Clay Travis and Buck Sexton” (11:00 am – 2:00 pm). Syndicated by the Premiere Radio Networks, Travis and Sexton have amassed the largest radio audience in America, with over 500 affiliates nationwide. Their show tackles the highest profile topics from politics to pop culture, and everything in between.

“The Vicki McKenna Show” (2:00 pm – 3:00 pm). McKenna has been a WISN mainstay since 2007, entertaining and informing listeners with opinions and insights delivered with unparalleled passion. This hour can also be heard in Madison, via simulcast on WIBA-AM.

“The Dan O’Donnell Show” (3:00 pm – 6:00 pm). O’ Donnell takes his top-rated midday show, expands it from two to three hours in length, and moves it to afternoon drive. A former winner of an Edward R. Murrow Award for radio journalism, O’ Donnell blends investigative reporting and hard-hitting commentary with a contemporary style of using audio and the overall radio medium to craft a unique, compelling program that has exploded in popularity.

A series of tracking studies measuring American use of video services reveal podcasts and AM/FM radio are ideal marketing platforms for video streamers like Amazon Prime Video, Netflix, Paramount+, Hulu, and Disney+. Each quarter, Screen Engine/ASI, a leading market researcher for movie studios, video streamers, and TV networks, conducts a study of 2,000 Americans to understand their awareness and usage of video services. The Cumulus Media | Westwood One Audio Active Group® conducted an analysis of six recent quarterly studies spanning Spring 2023 to Fall 2024.

Check out the findings that are highlighted on this week’s blog – click here.

Key findings reveal:

• Nielsen: Since 2021, video streaming’s share of TV time spent has soared from 26% to 40%

• Americans are cutting back on the number of ad-free video subscriptions while increasing the number of video services with ads

• Screen Engine/ASI: The audience profile of video streamers closely aligns with podcast and AM/FM radio listeners, not linear TV viewers

• While the profile of heavy audio consumers is a perfect match for the video streaming audience, most of the media budgets go to linear TV

• Despite massive spending on linear TV, ad recall levels for video services among heavy TV viewers are identical to those among heavy audio listeners

• A wide variety of AM/FM radio programming formats provide reach for the video streaming target audience

• Nielsen: At any spend level, AM/FM radio dramatically outreaches linear TV

• Nielsen Media Impact: AM/FM radio makes your TV better: Hulu experiences a +76% increase in reach with a 20% reallocation to AM/FM radio; Much of the reach growth occurs among younger demos and light TV viewers.

To read the full blog post, click here.

View a 17-minute video of key findings here.

To download the accompanying slide set, click here..

iHeartMedia announced yesterday (12/5) that Paul Lambert has been named region president for iHeartMedia Houston, effective immediately. He will report to Eddie Martiny, division president, iHeartMedia.  In this newly appointed position, Lambert will work closely with the sales, programming and digital teams in the market and will also have direct oversight of the respective sales teams.  “I have had the pleasure of working with Paul for over 20 years; I have witnessed him excel in numerous management roles and his track record has been remarkable. I am confident that Paul’s knowledge and leadership skills will allow iHeart Houston to continue its winning ways,” Martiny tells TALKERS.  Lambert, a Louisiana native, has been working for iHeartMedia for the past 24 years and most recently served as SVP of Sales in Houston. He started as an account executive and rose through the ranks, working as local sales manager, general sales manager and director of sales.  “Under Eddie’s leadership, iHeartMedia Houston has had an almost unmatched winning record.  I’m honored to carry the torch on behalf of our wonderful clients and the amazing team of iHeart individuals who make magic happen every day!” said Paul Lambert.

Cumulus Media announced yesterday (12/5) that KCMO 95.7 FM and 710 AM, has added longtime Kansas City broadcaster Kevin Kietzman to the station’s weekday programming lineup with the launch of his new midday show, “Kevin Kietzman Uncanceled.” The program debuted this week and airs on KCMO Monday through Friday from 10:00 am-11:00 am.  Kietzman is a well-known voice in the Midwest, having hosted his highly successful sports/talk radio show in Kansas City for over two decades. He is currently the host of the “Kevin Kietzman Has Issues” podcast, covering Kansas City news, sports, and politics.  Donna Baker, regional VP/MM, Cumulus Kansas City, tells TALKERS, “Under Pete’s leadership, KCMO Talk Radio is one of the fastest growing stations in the Midwest. Kevin’s passion and commitment to his craft make him the perfect fit for the KCMO Talk Radio audience and our client partners.” Pete Mundo, KCMO PD and morning show host, commented: “During my years in Kansas City, we have delivered on our promise, ‘If it’s happening IN KCMO, it’s ON KCMO.’ There are few who have entertained and informed Kansas City listeners for over two decades like Kevin Kietzman. Kevin’s ability to engage fans, whether the topic of today is our Championship sports teams, the local news landscape, national politics, or the pop culture world, make him the ideal addition to KCMO Talk Radio.”  Kevin Kietzman said: “It’s great to be back on radio but even better to be a part of something as exciting as KCMO Talk Radio, now on 95.7 FM. I’ve known Pete Mundo for years and absolutely nobody in KC media works harder or is more dedicated to serving listeners than Pete and the management team at Cumulus Media. It’s a sweet spot to follow his popular morning show where Kansas City listens every day to learn what’s going on throughout Missouri and Kansas.”  Kietzman added: “These are historic times. Americans have spoken loudly that we are a free speech society, we have the most popular sports team in the world in our city, and I can’t wait to be back on air to talk about it all. I look forward to hearing from so many of you that have listened throughout the years. Let’s go!”

Here are the most talked about stories of the past week (12/2-6) on news/talk radio and related talk media according to TALKERS:

1. 1. Trump Nominations and Appointments
2. 2. Trump Tariff Plans
3. 3. Hunter Biden Pardon
4. 4. Migrant-Border/Economy/Crime
5. 5. DOGE / Trump-Musk-Ramaswamy Relationship
6. 6. Russia-Ukraine War
7. 7. Israel-Hezbollah Cease Fire/South Korea Turmoil
8. 8. Fatal Shooting of UnitedHealthcare CEO Brian Thompson
9. 9. Abortion/Health Care
10. 10. Big Tech Influence / Media Bias

To see the complete charts of the most talked about stories and people, please click HERE.

Tomorrow (12/5) at 7:00 pm, Townsquare Media’s New Jersey 101.5 (WKXW-FM) is presenting a special Town Hall broadcast, “Targeted: Protecting New Jersey Children from Online Predators,” confronting the crisis of online child predators, and how New Jersey children and parents are affected.  In what is an alarming statistic, the FBI estimates that 500,000 predators are online daily, with kids between the ages of 12 and 15 most at risk. These predators are lurking on social media sites, online gaming platforms, chatrooms, and anywhere else popular with kids.  New Jersey 101.5’s Eric Scott leads the news and digital departments in bringing listeners the most up-to-date information about the ever-changing ways predatory behavior manifests itself on the internet and connected devices.  “Our kids are spending considerable time on the internet every day,” Scott warns. “Parents need to understand how to identify where predators are lurking and how to safeguard their children.”  The program’s on-air guest panel includes John Pizzuro, CEO of Raven and former commander of the New Jersey State Police Internet Crimes Against Children Task Force; Alicia Kozak, internet safety expert and founder of The Alicia Project; Stephanie Lyon, licensed clinical psychologist and assistant professor of clinical psychology at Rutgers University; and Gina Cavallo, a consultant and vice president for the Board of Trustees for the New Jersey Coalition Against Human Trafficking.  Online, the program will be streamed live and available for embedding at facebook.com/nj1015/live. The broadcast may also be accessed via nj1015.com, the New Jersey 101.5 YouTube channel, or the free New Jersey 101.5 app.

Veteran radio broadcaster Chick Pallotta, a.k.a. Francis Chick Powers, is the creator, executive producer, and host of a long-running, syndicated radio series of individual programs collectively entitled, “The Inside Stories Behind The Christmas Songs.”  These critically-praised programs feature many legendary songwriters of fond memory who explain how their classic, holiday hits originated. Currently, there’s a total of 43 programs: 20 Short-Form programs (crafted as entertainment and informative holiday features where all the verses of a particular Christmas song are wrapped around the songwriter’s narrative), and 23 two-minute programs, suitable for the live and local talk and news/talk stations, providing a type of holiday feel to their regular programming. Additional programs are produced and released yearly. Since 2011, Pallotta has been producing and syndicating these one-of-a-kind holiday vignettes.  During that time, hundreds of stations throughout the U.S.A. and Canada in mostly small, medium-sized and suburban markets, have aired the series. Thus far, the series is being carried on stations having 14 different formats.

Soon-to-turn 78-years old in January, an item on Chick Pallotta’s Christmas wishlist, is to license his intellectual property of interviews with the Christmas songwriters to one of the major radio conglomerates to run during the 2025 Christmas Season. It would include all the elements of his original productions for that company to produce – the scripts, the interview segments, the song soundbites, the music beds, etc. – as it sees fit.  And that company’s own in-house, star radio personality would host the series, thus exposing all of this unique and original content to a new and wider listening audience, carried even on multiple-owned stations in the same city having different formats in the major markets. Pallotta’s only stipulation in a potential agreement would be to protect his current radio affiliates which have provided their loyal and steadfast support to him over the years.   For more info about these available programming elements please click HERE.

Plus there’s more: Pallotta has established another platform for his intellectual property. He’s making on-screen video segments for use in a full, theatrical musical production. A live cast of singers is envisioned to perform a mix of both the traditional Christmas carols and secular holiday hits as well. The visuals are lead-ins, prior to the songs being sung. He’s currently looking for an investor. Just as iHeartRadio produces its “Jingle Ball” concert tour in Madison Square Garden and other select cities annually, Chick is hopeful that in Manhattan’s Theater District itself,  a similar, success story is achievable in a Broadway theater during the 2-month holiday season, running every year, as well.  For more info about the theatrical opportunity, please click HERE to watch three short video segments.  Chick Pallotta can be reached by phone at 718-375-1245.

FOX News Channel and Premiere Networks talk superstar Sean Hannity will host a new long-form interview show for FOX Nation entitled, “Sean” premiering today (12/3) on the platform, announced Lauren Petterson, its president. The new series will feature in-depth sit-down interviews with a variety of guests spanning the world of sports, entertainment, and politics. Pictured above: the episode one kick-off with iconic actor, writer and director Sylvester Stallone alongside his wife, entrepreneur, and model Jennifer Flavin Stallone. In making the announcement, Petterson said, “Sean’s signature political commentary has advanced the cultural conversation while connecting with the FOX News Media audience for more than 28 years. FOX Nation subscribers will have the opportunity to see Sean in a new setting as he conducts long-form interviews with newsmakers and celebrities, delving deep into their life journeys and the challenges and successes they have had along the way.”  Hannity added, “Throughout the course of my career, I’ve had the honor of meeting the world’s most interesting people. It is often the struggles and obstacles they have overcome that make them most captivating. I look forward to sharing these conversations with FOX Nation viewers.”  Featuring a new episode each month, “Sean” captures candid conversations that dive deep into the lives, passions and perspectives of the country’s most interesting people while providing behind-the-scenes stories and unfiltered discussions about the moments that shaped their lives. Following this week’s debut, the second episode will feature a sit-down with Stephen A. Smith, the firebrand commentator and host of ESPN’s “First Take” and podcast “The Stephen A. Smith Show.” In episode three, Hannity will interview celebrity fitness trainer and media personality Jillian Michaels. Additional guests will be announced at a later date.

As the longest-running primetime cable news host in history, Hannity has been known for his provocative style and passionate connection with his audience over the course of his 28 years at FNC. Each night, his primetime program features a signature monologue where he breaks down trending topics of the day, followed by headline-generating interviews. Garnering the highest viewership among cable news in his timeslot, Hannity has averaged nearly 3 million viewers year-to-date, routinely placing as one of the top cable shows overall. Ranked by TALKERS at number one on its “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America, Hannity’s radio show is now carried on more than 730 stations.

This Thursday, December 5th, Hannity will serve as the emcee of FOX Nation’s signature Patriot Awards, a ceremony which honors and recognizes America’s finest patriots, including military veterans, first responders and other inspirational everyday heroes.