Industry Views

Pending Business: Coffee Talk

By Steve Lapa
Lapcom Communications Corp
President

imHave you tried the $7 cup of coffee at Starbucks?

A recent visit to my neighborhood location was an eye-opener. The demographics were broader than a trip to Disneyland. The service was average, as the baristas gave a hearty Moe’s welcome shoutout, heads down cranking out the orders.

A recent study showed 63% of millennial coffee drinkers are good with that $7 price because the coffee experience made them feel good. I was wowed at the acceptance of the price point. If the average consumer goes to Starbucks 16 times a month, that is over $100 a month on coffee. No wonder there more than 16,000 locations in the U.S. We just can’t get enough!

Yes, I am a student of successful marketing no matter what the product or service is. Tide, Starbucks, iPhone – what is it about the product that drives the value proposition? Quality? My gym socks do just as well in the less expensive laundry detergent. Dependability? My iPhone needs rebooting more than I would like to admit. Consistency? Ever taste Pike Place when it is from the bottom of the canister? No product or service is flawless, yet we consistently pay more for some over others. Is it marketing, packaging, or genuine performance? A little of everything.

Let us connect to our sales world.

1) There is no shortage of Tide. Yet it is still the most expensive brand on most supermarket and big box store shelves. Consumers have paid a premium for nearly 80 years because we trust the product. And therein lies the lesson for talk radio sellers. The trust your audience has in your on-air hosts is hard-earned equity reinforced every day.

2) The sit-down experience and service in a Starbucks is unique. From Manhattan to Carmel, California, locally owned coffee shops try, and some may succeed but the overall sit-down experience and service at Starbucks is consistently high-quality, meeting our expectations no matter where you are and so price barriers come down. Lesson #2 for sellers. Is your buyer-seller exchange always at a consistent important level no matter how close your relationship with your advertiser? Even when business is down?

3) There is no way to Google that answer. Put yourself in the shoes of your advertiser, especially a first-time advertiser when the wrong copy runs, an invoice is incorrect, or another issue comes up. Is it quick and easy to resolve a discrepancy? Will you invest the time and patience to ease the process?

Our talk radio business rarely integrates intangibles when it comes to pricing. Competitive, efficiencies and demand traditionally drive pricing. Yet the talk radio personalities are the ones with all the intangibles. From political influencers and offering emergency weather information to life changing news storylines that need interpretation to become more acceptable. Yet through it all, we are still the $1 cup of coffee.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

TALKERS News Notes

Midwest Communications’ news/talk KFGO-AM/FM, Fargo “The Mighty 790” is named Best Radio Station in Inforum’s 2023 The Best of the Red River Valley. The station has held the #1 position in the annual feature for more than 20 years. KFGO operations manager Joel Heitkamp states, “We have by far the biggest and most talented staff and we’re not afraid to add to it. We still go out there and find ways to improve. Our responsibility, first and foremost, is to our listeners. We’ll always realize that.”

Recently retired WIP-FM, Philadelphia morning drive host Angelo Cataldi publishes a book chronicling his career titled, LOUD: How a Shy Nerd Came to Philadelphia and Turned up the Volume in the Most Passionate Sports City in America (Triumph Books, 2023). The publisher’s promotion for the book says, “LOUD is an exuberant chronicle of Cataldi’s life, from his childhood as a self-described ‘king nerd’ in Providence, Rhode Island, to the traditional newspaper career he left behind, and his eventual rise to the top of the Philadelphia sports radio scene on WIP. Through it all, Cataldi remained dedicated to his mission of talking about what the city was talking about, in the same tone. And that tone was loud, passionate, and unapologetically real.”

Industry News

TALKERS Legal Editor Steve Weisman Testifies Before Senate on Scamming

im

Steven J.J. Weisman, Esq., who has served as the legal editor of TALKERS magazine since the early 1990s, testified yesterday (11/16) before the U.S. Senate Special Committee on Aging about the dangerous proliferation of scams being targeted to America’s senior population.  Weisman, a law professor at Bentley University in Boston and the founder of the popular website Scamicide is a nationally renowned expert on scams and cybercrime. In addition to his prepared statement, Weisman was questioned by US Senators Bob Casey (D-PA), Elizabeth Warren (D-MA) and Mark Kelly(D-AZ). You can see Weisman’s testimony here. Steve Weisman is also this week’s guest on the Michael Harrison Interview podcast you can listen to here. TALKERS publisher, Harrison states, “We are fortunate to have a legal mind as prominent and respected as Steve Weisman’s on our team of communication experts.”

Industry News

LABF Honors 2023 Giants of Broadcasting & Electronic Arts

im

The Library of American Broadcasting Foundation honored industry leaders and celebrities for lifetime achievements during the 2023 Giants of Broadcasting & Electronic Arts Luncheon and Awards Ceremony yesterday (11/14) at Gotham Hall in New York City. Pictured above are: (back row, l-r) Joyce Tudryn, IRTS president and CEO; Heidi Raphael, LABF co-chair; Eric Shanks, Wolf Blitzer, Tony Danza, David Kennedy, Bill Whitaker (emcee and 2018 Giant), Jack Goodman, LABF co-chair; (front row, l-r) Valari Dobson Staab, JuJu Chang, Caroline Beasley, and Nina Totenberg. Photo by Wendy Moger Bross

Industry Views

Ten Things You Need to Know to Be a Successful Talker (on or off the air)

By Michael Harrison
Publisher
TALKERS

im

10. Have a flight plan before taking off on a monologue.  Know where and when you intend to land the plane.  This is true of any point you’re trying to spontaneously make in the course of a conversation. There’s nothing worse than a talker bloviating in search of a point.

9. Know what you’re talking about.  Don’t just go with half-baked information for fear of being late to the party or are desperate to fill time.  You can’t be an effective talker if you are not an equally effective listener. Also be careful about assuming you are the first to notice or know something when you might actually be the last.  Respect the fact that some of the people you are addressing might be more knowledgeable than you.

8. Take an extra fraction of a second to edit yourself.  Loose lips sink careers. Especially today!  The art of being an effective talker is like being a quarterback.  Get rid of the ball quickly… but not too quickly.

7. Don’t try to be funny if you’re not. This relates to the point above.  However, humor is an effective communications tool when used properly.  The key is to use it properly with an honest assessment of your own “talent.”  Everyone needs a director.

6. Don’t pander to your target audience (too much).  The daily dance of affirmation – telling people exactly what you think they want to hear and never deviating – eventually leads to a happier but ever-shrinking audience that will eventually turn on you. Super-serving the wrong-headed beliefs (or bad taste) of the target audience can lead to slow-but-sure audience erosion.  Don’t be afraid to occasionally piss-off the core. Its good for the soul as well as the cume. Always have an exit strategy. Don’t endeavor to deceive.

5. Don’t deviate too far from the course and point of the conversation.  Tangents disrupt the flow of a meaningful conversation and make people forget what they are talking about.  (This is equally important in off air conversations.)  If mid-conversation someone asks “do you have time for a quick story,” your first impulse should be to say no.

4. Don’t interrupt.  And don’t allow anyone to interrupt you.  If you must interrupt, do so with surgical finesse. Avoid conversations with wind bags.

3. Avoid worn out talking points. Be original.  Always bring something new to the table. Otherwise you deserve to be replaced by AI.

2. Don’t waste people’s precious time. In today’s world, time is as precious as money.  There’s no such thing as “free” media.  It costs people time to listen to you.

1. Know when to keep your mouth shut.  This is one of life’s most valuable lessons, on and off the air.

Michael Harrison is the publisher of TALKERS.  He can be emailed at michael@talkers.com.

Industry News

Dave Williams Retires from KLIF, Dallas

In a post on Facebook, KLIF, Dallas morning personality Dave Williams announces his retirement from the “DFW Morning News” program. He writes, “Three months ago I suffered a blackout seizure. I’ve been recuperating and undergoing tests since then. The medical news is as good as can be hoped: Iim didn’t have a stroke or a heart attack and I don’t have a brain tumor or anything like it. Turns out it’s just one of those unexplained things that happen and very likely will never happen again. I’ve been cleared to return to work but have decided to call it a career. I’m 72, I’ve been in radio for 54 years, and for the past 42 years, I’ve been getting out of bed in the middle of the night to go to work. I just discovered I like sleeping in a bit. I will miss the daily enjoyment of the job and especially the people with whom I worked. And, thanks most of all to those of you who listened each morning and found some informational and entertainment value mornings on KLIF. Nothing lasts forever but I’m going to try. Stay well, y’all. Love your life. This is the month for giving thanks.”

Industry News

Dan Michaels Resigns from KFGO, Fargo

According to a report at The Forum, longtime Fargo radio personality Dan Michaels resigned fromim Midwest Communications’ news/talk KFGO, Fargo The Mighty 790 on November 2. He tells The Forum that he left the station due to a difference in programming philosophy with management. “We differed on the operation of the ‘Morning Crew,’ and so I decided to step away.” Michaels serves as the public address announcer for North Dakota State football and basketball games, a position he will continue to hold. Read the Forum story here.

Industry News

Edison Research Releases Top 50 Podcasts for Q3 2023

Edison Research reveals its Top 50 Podcasts in the U.S. based on reach for the third quarter of 2023 (July 10, 2023 – September 29, 2023) among weekly podcast listeners age 13+. The list ranks podcast networks based on total audience reach from Edison Podcast Metrics and is based on surveys of 5,409im weekly podcast listeners age 13+. The top four shows in Q3 remain unchanged in rank from Q2: “The Joe Rogan Experience,” “Crime Junkie,” “The Daily,” and “This American Life.” Other radio related podcasts ranked on this chart include iHeartPodcasts’ “Something You Should Know” at #9, The Daily Wire’s “The Ben Shapiro Show” at #17, Ramsey Networks’ “The Ramsey Show” at #21, and Cumulus Podcast Networks’ “The Dan Bongino Show” at #29.

Industry News

Broadcasters Foundation Launches Year-End Giving Campaign

The Broadcasters Foundation of America launches its annual Year-End Giving Campaign this week. The 501c3 charity provides financial aid to broadcast radio and television colleagues who are in need due to debilitating illness, accident, or tragedy. The Year-End Giving Campaign asks for personal tax-imdeductible donations to the Guardian Fund. Corporate donations can be given to the Angel Initiative, which is also tax deductible. BFoA chairman Scott Herman states, “Life can change in a heartbeat, and exorbitant medical bills can leave one of our colleagues in broadcasting in desperate need of assistance. I’m asking everyone in radio and television to consider a donation, in any amount, so that we can continue to provide assistance to those in our industry who need it most.” Find information about the Broadcasters Foundation and donate or apply for aid here.

Industry Views

Pending Business: AI vs the Personal Connection

By Steve Lapa
Lapcom Communications Corp
President

imReady to go back to the future?

We may need more than Doc Brown and Marty McFly to understand this one: product reviews written by A.I., not humans.

It’s the subject of a debate happening between the mighty Gannett company, owner of Reviewed, and a group of writers and editors who work there. According to The New York Times, the writers and editors group claims several reviews were A.I. generated. The posted reviews in question were run through A.I. detection software and the results were a slim to none chance humans wrote the reviews in question. Gannett says, not so fast, the reviews in question were authored by real humans.

Now here is where we need a time machine to take us a few years into the future. Let’s look at the reviews on our favorite go-to shopping, restaurant or travel review websites. How do we know who really wrote those reviews? This could be a whole new level of truth and proper disclosure in advertising.

Consider the possibilities of A.I.-generated reviews. Is every consumer offering feedback comfortable sharing their name on a Google review when many businesses ask for a positive review? There is a simple alternative to the A.I.-generated product review debate, and it’s right in front of you.

The answer should be part of your daily talk radio local sales mission statement. Demonstrate to your advertisers and prospects the proven results your on-air talent delivers every day. Chances are you may be taking for granted how to bring to life the credibility and trust your local on-air talent earns with each show. Global events, roller coaster economies and shifting political dynamics are all part of the daily conversation on your talk radio station. As your air talent distills the issues for the audience, take a few calls and engage in an energetic dialogue, they develop a bond that is unique to talk radio.

So, imagine the difference in the mind of the consumer when they hear the review or referral from a trusted source versus wondering if the review or referral they read is from a human or A.I. generated.

Is that the DeLorean time machine I hear?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

KMBZ-FM, Kansas City Host Scott Parks Returns After Rehab Stint

Morning drive talk host Scott Parks (right) thanks his co-host Dana Wright (left) and his family members who staged an intervention that got him into rehab for saving his life. Parks returned to the morning show on im Audacy’s KMBZ, Kansas City yesterday (10/26) after spending the last month in a rehab program, according to a story in the Kansas City Star. Parks says he’s been addicted to alcohol for much of his adult life but had been sober for three years before an undisclosed family trauma in July led him back to drinking. Wright noticed Parks’ relapse and, fearing for his health, contacted Parks’ brother. Parks credits the resulting intervention with getting him the help he needed. Read the Kansas City Star story here.

Features

The Greatest Home Run

A sports moment for the ages, a botched radio call, a live broadcast believed lost forever… then miraculously rediscovered. What a story!

By Mark Wainwright

imThe History Channel calls it “The Most Dramatic Home Run in World Series History.” ESPN has often described it as the greatest home run of all time. To this day, it is the only World Series Game 7 walk-off home run.

Long-time baseball fans know the basic facts: On October 13, 1960, Bill Mazeroski of the Pittsburgh Pirates hit a line drive over the left field wall at Pittsburgh’s Forbes Field to win the World Series for the Pirates.

This was an iconic moment in baseball history, and an iconic moment in baseball broadcasting history, as well … although the Hall of Fame broadcaster who described the moment for the national radio audience probably wished he could have done a second take!

im

Above: Bill Mazeroski crosses the plate for the Game 7 victory! (photo courtesy YouTube)

It was a dramatic finish to an astonishing World Series, but as often happens, the backstory of that moment and how it was broadcast– and everything that led up to it – has been largely forgotten. As we follow this year’s MLB playoffs (while taking note of the anniversary), it’s worthwhile to look back at an earlier, very different era of post-season baseball…

******************************

The 1960 World Series opponents could hardly have been more different. The New York Yankees of that era were a machine, and the 1960 team easily dominated the American League on their way to the pennant. In contrast, the Pittsburgh Pirates were a surprise. The Pirates had not been to the Series since 1927, they were coming off a mediocre 1959 season, and expectations were low… but they got off to a good start and managed to keep it going. With timely pitching, clutch hitting, lucky breaks, and a never-say-die attitude (21 of their 95 wins came in their final at-bat), the Pirates claimed the National League pennant. The Yankees were studs, while the Pirates were scrappers, and the first six games of the Series reflected the character and personality of the respective teams.

In their three wins, the Yankee sluggers clobbered Pittsburgh pitchers for 38 runs. Yet, the Pirates managed to hang on, squeezing out three close victories in response. It all came down to Game 7 at Forbes Field on the afternoon of Thursday, October 13. Not only were there multiple Hall-of-Famers on the field and in the dugouts, there were Hall-of-Famers in both the TV and radio broadcast booths:

NBC’s national TV broadcast (in “Living Color!”) was handled by Yankees announcer Mel Allen and the Pirates’ Bob Prince, while NBC’s national radio broadcast was called by the Chicago Cubs’ Jack Quinlan, and Chuck Thompson, the play-by-play voice of the Washington Senators… wait, what? The Washington Senators? Wasn’t Chuck Thompson the voice of the Baltimore Orioles forever? For most of his career, yes… but Thompson was caught in a business dispute between the Baltimore brewery that owned the Orioles and the Baltimore brewery that owned his broadcasting contract, so Chuck wound up in Washington for a while (alas, as so often happens in life, it was a battle between money and beer, and money won out).

Game 7 combined and concentrated all the craziness of the previous six. Both pitching staffs were tired, and the hitters took advantage; it is the only game in World Series history where no pitcher from either team recorded even a single strikeout. The Pirates jumped out to an early 2-0 lead, but the New York offense awakened and the Yankees took a 7-4 lead into the bottom of the eighth inning. That’s when things really started to get strange…

In the Pittsburgh half of the 8th, it appeared a routine ground ball would start a double-play and stall a potential Pittsburgh rally… but the ball took a bad hop and hit Yankee shortstop (and later, Hall of Fame broadcaster) Tony Kubek in the throat. He got up bleeding and gasping for air, and was taken to the hospital with bruised vocal cords and a swollen trachea.The injury didn’t damage Kubek’s future career, but it kept the Pirates alive, and they followed with five runs to take a 9-7 lead into the 9th inning. Just three outs away, and yet…

The Yankees scored two runs to tie it at 9-9. The tying run was another odd play; a hard shot toward first base looked like a game-ending (and Series-ending) double play, but Pittsburgh first baseman Rocky Nelson took the easy out at first… which turned the play into a fielders’ choice. Mickey Mantle (the runner already on first) dove back to base and avoided the tag, which gave the Yankee runner on third the opportunity to tie it up. The Yankee inning ended with a routine ground out, so it all came down to the bottom of the 9th.

New York manager Casey Stengel left Ralph Terry in to pitch the 9th, with 15-game-winner Art Ditmar warming in the bullpen, if needed. Second baseman Bill Mazeroski would lead off the inning for the Pirates. Mazeroski was much better known for his outstanding glove work than his hitting, but he had one of the Pirates’ hottest bats late in the season, and it paid off.

Ball one, high. Catcher Johnny Blanchard went to the mound to briefly confer with Terry. Up in the radio booth, Chuck Thompson was obviously caught up in the excitement of the moment and everything leading up to it:

“Well, a little while ago, when we mentioned that this one, in typical fashion, was going right to the wire, little did we know…”

Then, at 3:36 pm, the 1-0 pitch, and…

“Art Ditmar throws…”

(Chuck, no! Ditmar’s still in the bullpen! Terry’s pitching!)

Thompson called the following moments superbly when Mazeroski connected and the ball sailed over the wall at the 406’ mark. Pandemonium ensued as Mazeroski quickly rounded the bases. Fans poured onto the field; it looked like half of Pittsburgh was poised to welcome him at home plate.

Unfortunately, Thompson committed another gaffe in the midst of the uproar:

“Ladies and gentlemen, Mazeroski has hit a one-nothing pitch over the left field fence at Forbes Field to win the 1960 World Series for the Pittsburgh Pirates by a score of ten to nothing!”

(Chuck, no! Look at the scoreboard! Look at your scorecard!)

…to his credit, he corrected himself moments later.

As both a long-time broadcaster and a Baltimore native – someone who heard Chuck Thompson broadcast countless games for the Baltimore Orioles and the Baltimore Colts of the NFL – it’s bizarre to hear Thompson commit these gaffes. Chuck Thompson did NOT make mistakes like this; he just didn’t. In his 1996 autobiography, he called it “easily the most embarrassing moment of my career behind the microphone.” His flawed moment did not derail a stellar career. In 1993, he received the Ford C. Frick broadcasting award from the Baseball Hall of Fame, and his name is honored in Cooperstown alongside the greats of the sport.

There’s a YouTube link, of course. Whoever produced it did a nice job of capturing this iconic event in sports history. You’ll hear Chuck Thompson’s “flawed but endearing” (as Wikipedia describes it) radio call of the homer, combined with the actual broadcast video. Although the audio portion switches over to Mel Allen’s TV call toward the conclusion, this minor deviation from the archived radio recording does nothing to spoil the drama and excitement. And by the way… the story behind how and why the Game 7 telecast was preserved is amazing enough on its own. So stay tuned for our post-game wrap-up!

The Greatest Home Run!

******************************

EPILOGUE

Although NBC videotaped all seven games (in “Living Color!”), those recordings soon disappeared. As I’ve mentioned in previous articles, videotape was very expensive back then, the reels were cumbersome, and storage was an issue. Thus, networks often re-used the tapes for various purposes, wiping everything that was recorded previously. Countless hours of television history have been lost due to this practice. So why did the entire TV broadcast of Game 7 survive intact (at least in black-and-white)?

You can thank Hollywood singing star Bing Crosby. Bing held an ownership interest in the Pirates then and was a huge fan, but he was oddly superstitious about things. He believed that watching the game on television would jinx the team, and showing up at Forbes Field would have been even worse. So he and his wife took off for a brief vacation in France, where he listened to the broadcast on shortwave radio. However…

Crosby had a close relationship with Ampex (including a financial interest), and he asked the folks at Ampex to record the game so he could watch it upon his return (but only if the Pirates won!). It’s not clear whether they taped it and transferred it to kinescope film or if they filmed a kinescope directly from the live broadcast. In any event, a black-and-white kinescope was saved and presented to Crosby. Presumably, Bing enjoyed viewing it and subsequently stashed it in his basement – where it remained untouched for forty-nine years!

In 2009, long after Crosby’s death, Robert Bader – an executive from Bing Crosby Enterprises – was going through materials at Crosby’s former home in Hillsborough, California. He was looking for any useful recorded video that could be transferred to DVD and marketed, and he stumbled onto the five-reel set in Bing’s wine cellar! It is the only known copy of the historic game. The reels were preserved and digitized, and later broadcast as part of several retrospectives covering the 1960 World Series and Game 7 specifically.

So… what’s mellowing in your wine cellar?

******************************

Mark Wainwright is a veteran radio performer and voiceover artist who has spent decades working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. Mark can be reached through his LinkedIn page or at: markwainwright@earthlink.net

 

Industry Views

Monday Memo: Gradually, They Know You

By Holland Cooke
Consultant

imThanks to those who sent comments on last week’s column “Beware The Banter.” For those asking how-much-is-too-much, this follow-up.

The old “Dick Van Dyke Show” depicted the life of TV writers. Collaborators Rob Petrie, Sally Rogers, and Buddy Sorrell spent their workdays in an office, riffing. The weekly script that emerged was careful with show host Alan Brady’s brand. He was a personality viewers came to know, one week at a time.

In offices like that, there’s a living document they call “The Bible.” For that first pilot episode, it might have been a single page of bullet points. A more recent example might have fleshed-out sitcom characters in broad strokes: Jerry is a comedian. He and Elaine used to date, now they’re friends. Elaine is from Maryland and she can’t dance.

Week-by-week, as we come to know these fictitious friends, new details humanize them further, and “The Bible” gets thicker. It guides writers, so they don’t burst our bubble by telling us Elaine is from Connecticut.

im

Similarly, your listeners come to know you, accruing your identity, one anecdote at a time. You may be as-surprised-as-flattered when you meet a listener who plays-back something about your life that you might not even remember sharing.

So, know that they know you. And when the boss or the consultant reminds you how mentally busy listeners are – and encourages you to keep-the-show-moving – you needn’t fret that you’ll sound like Sgt. Joe Friday in “Dragnet.” Final TV reference, I promise.

My point: The litmus test for whatever you share is relatability. I was born on the same day as one of the children of 50+ year WTIC, Hartford morning host Bob Steele, and my dad was forever bonded by his amusing baby stories. They were nuanced references, not longwinded rambles.

Remain humble about listeners’ attention.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

Benztown and Envisionwise are hosting a free webinar for radio professionals titled, “Keeping it Real in the Digital Age,” with host Mike McVay, president of McVay Media, and guests Jackie Parks, founder/CEO of Envisionwise; Peter Smyth, former chairman and CEO of Greater Media, Inc; and Sheri Lynch, co-host of “The Bob & Sheri Show.” The 45-minute webinar on Friday (10/6) at 1:00 pm ET will provide specific tools and strategies for increasing stations’ digital revenue. You can register here.

Audacy announces an expansion of its relationship with Puck and the launch of “About a Boy: The Story of Vladimir Putin” – a five-part documentary podcast series exploring the forces that shaped Russian President Vladimir Putin’s childhood (and life) and why it’s critical to understanding what he might do next in the war against Ukraine. The series is written and narrated by Julia Ioffe, Puck founding partner and Washington correspondent, and one of the leading journalists covering Russia and Putin.

Salem Media Group says “Grace and Truth with Owen Strachan” is joining the Salem Podcast Network. Owen Strachan is provost and research professor of Theology at Grace Bible Theological Seminary and is the author of 20 books, including his latest, The War on Men: Why Society Hates Them and Why We Need Them (Salem Books, 2023). Salem SVP of spoken word Phil Boyce comments, “Salem Podcast Network continues to add multi-talented podcasters who share our worldview. Owen is an amazing voice for what is true and right in America, and adding him to our platform is a home run. I can’t wait to become a regular listener when he gets started.”

iHeartPodcasts announces the return of the “Work in Progress” podcast for its third season. The program features actor, producer, and activist Sophia Bush and in the first two episodes she interviews former White House Press Secretary Jen Psaki along with an interview with actor Matthew McConaughey.

Industry News

Talk Host Ian Freeman Sentenced After Bitcoin Money Laundering Conviction

Ian Freeman (below, left), the co-founder of the independent, nationally syndicated talk radio show “Free Talk Live,” was sentenced to eight years in prison after being convicted in federal court of laundering $10 million in what the feds called “romance scams and other internet fraud.” U.S. Attorney Jane E. Young states, “The defendant’s criminal conduct devastated many vulnerable people. Dozens of victims were identified during the investigation. Many of them lost their life’s savings by way of Freeman’s bitcoin moneyim laundering scheme. The Court recognized that an important part of this sentence was for the defendant to provide restitution to the victims. In financial crimes cases such as this, providing restitution to victims is one of the highest priorities of the U.S. Department of Justice and this Office.” Free Talk Live co-founder Mark Edge (right) tells TALKERS magazine, “It was a sad day for ‘Free Talk Live’ yesterday. Ian, our co-founder, received eight years in prison, followed by two on probation and a $40,000 fine. Restitution and forfeiture are as yet to be determined but will likely be six figures. Ian maintains his innocence but was taken into custody following sentencing. We were prepared for this possibility, as much as we could be. ‘Free Talk Live’ will go on seven nights a week from 7:00 pm to 10:00 pm ET.” See the U.S. Attorney’s Office press release here.

Industry News

15th Annual “Hurley in the Morning” Charity Dinner & Silent Auction Succeeds in Spite of Weather in AC

im

One of the most respected and impactful local talk radio-related charities in America – Townsquare Media-owned WPG, Atlantic City, NJ host Harry Hurley’s “Hurley in the Morning Charity Dinner & Silent Auction” – took place Friday evening (9/29) at the Resorts Casino Hotel’s iconic Ocean Ballroom. This marks the 15th installment of one of the Garden State’s most important annual civic events. More than 263 paid guests attended including a who’s who of elected officials, business leaders and broadcast industry luminaries as well as various members of the community. FOX News Radio and FOX News Channel superstar Brian Kilmeade was this year’s guest of honor and keynote speaker. Kilmeade autographed copies of his soon-to-be released historical book, Teddy and Booker T.: How Two American Icons Blazed a Path for Racial Equality (Sentinel, 2023). Former State Senator Bill Gormley (R-NJ) received the event’s first-ever lifetime achievement award. Since its establishment, the Hurley in the Morning Charity Foundation has raised more than $1.3 million to help non-profit public service organizations throughout New Jersey and beyond including the Broadcasters Foundation of America. Both houses of the legislature voted to officially make this past Friday “Harry Hurley Day” in Atlantic County, New Jersey. Adding a dramatic note to the event, Kilmeade’s appearance was jeopardized at the last minute by the terrible flooding that took place in New York City that day. Hurley tells TALKERS, “The effort that Brian made to be our guest of honor and keynote speaker in the face of severe weather obstacles was truly extraordinary.” Hurley wrote the details of this experience dealing with the official state of emergency declared in New York City due to a second strike by tropical storm Ophelia in his WPG blog that you can read here. Hurley says, “Brian has materially and directly helped me to raise more than $100,000 for the Harry Hurley in the Morning Charity.” 

Industry News

15th Annual “Hurley in the Morning” Charity Dinner & Silent Auction Set for Tonight (9/29) in AC

im

One of the most respected and impactful local talk radio-related charities in America – Townsquare Media-owned WPG, Atlantic City, NJ host Harry Hurley’s “Hurley in the Morning Charity Dinner & Silent Auction” – is set for tonight (9/29) at the Resorts Casino Hotel in its iconic Ocean Ballroom. This marks the 15th installment of one of the Garden State’s most important annual civic events. More than 263 guests are expected to attend including a who’s who of elected officials, business leaders and broadcast industry luminaries as well as various members of the community. FOX News Radio and FOX News Channel superstar Brian Kilmeade will be this year’s guest of honor and keynote speaker. Kilmeade will be signing copies of his soon-to-be released historical book, Teddy and Booker T.: How Two American Icons Blazed a Path for Racial Equality (Sentinel, 2023). Former State Senator Bill Gormley (R-NJ) will receive the event’s first-ever lifetime achievement award. Since its establishment, the Hurley in the Morning Charity Foundation has raised more than $1.3 million to help non-profit public service organizations throughout New Jersey and beyond including the Broadcasters Foundation of America. Both houses of the legislature have voted to officially make today “Harry Hurley Day” in Atlantic County, New Jersey.

Industry News

Salem’s Tradup to Contribute to All Israel News

Salem Radio Network vice president of news & talk programming Tom Tradup is joining Near East Media’s All Israel News as a contributing editor. In this part-time role, Tradup will coach editors andim writers and will write weekly columns about Israel, the Arab/Muslim world, U.S. policy in the Middle East, as well as about the life of Christ followers in the region and the challenges facing the Church in the Middle East. He will continue his full-time position with Salem. Near East Media co-founder Joel C. Rosenberg says, “I could not be more thrilled that Tom Tradup has agreed to help All Israel News publish more great content and dramatically expand our traffic, reach, and influence.”

Industry Views

In Pursuit of Younger Demos

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imThe persistent liability of most talk stations is that they attract a high percentage of listeners over the age of 65. Consider that many of those older listeners are attracted to radio shows that are talking for companionship and comfort.

There are simple, tested techniques to incorporate in an on-air presentation that will appeal to a younger listener. If put on the air these tips will also enhance a station’s PPM results.

— Bumper music is unnecessary, it makes breaks seem longer. If it is necessary to use bumper music it should have been recorded after the year 2000. 2000 was obviously 23 years ago. A 35-year-old was 12 in 2000.

— Young people are busy with work, kids, life. They are attracted to radio that matches their pace. The shorter the calls, the younger the callers will be. DO NOT thank callers for holding on – that’s a screener’s job. Thank a caller for holding on and you signal that it takes a long time to get on the air. Busy people won’t call to be put on hold!

— The editorial page of any newspaper has the lowest readership. Comics, horoscope, and entertainment have the highest. Quote the editorial page and you’ll wake up grandpa and scare away the new mom. Did you know Taylor Swift has a new boyfriend?

— Everyone is attracted to mirrors of their lives. We engage with people who have similar problems with their kids, in-laws, jobs, money, car. How would you make a friend at a party? Those techniques will work for you on the air. What did your mother tell you about party talk? “Don’t talk about politics or religion, talk about the weather and the shrimp”

— The easiest way to attract younger listeners and repel older listeners is to play music on the weekend. Targeted, researched music that appeals to the exact audience age you covet. WABC features several music shows on the weekend. Sabo Media’s charter clients include “New Jersey 101.5” and “Real Radio Orlando” They air music all weekend, talk all week.

BONUS: Music on the weekend puts a station on concert, movie, music, club, and bar buys!

Just like a music station, a talk station must present a consistent package of entertainment, topics, news stories, music selection, production elements must appeal to your target listener. No wavering.

im

Above is a picture of two of Sterling On Sunday’s loyal listeners. Steven and Casandra of Burlington, NJ. Steven owns the bakery, Casandra works there and is a junior in college.

Walter Sabo founded Sabo Media to work with innovative media companies such as RKO, SiriusXM Satellite Radio, PARADE magazine, Pegasus, Apollo Advisers and others. He produces and hosts the successful talk show, Sterling On Sunday. Last Sunday the topics included how to know what’s in the custard in donuts.www.waltersterlingshow.com. Walter Sabo can be emailed at walter@sabomedia.com.

Industry News

Audacy and Amy Poehler Release New Comedy Series

Audacy and Amy Poehler’s Paper Kite Productions are debuting “Say More with Dr? Sheila.” The series stars Poehler as Dr? Sheila, a fictional world-class therapist and life coach with questionable methods andim credentials counseling a new couple every week. Couples will be played by a cast of esteemed actors and comedians including Fred Armisen, Ike Barinholtz, Kate Berlant, Janine Brito, Rachel Dratch, John Early, Tina Fey, and more. Executive producer Liz Cackowski says, “We are huge fans and listeners of podcasts in every genre. Love self-help podcasts, love true crime, love the celebrity interview show, all of it. And as comedians, we show our love through parody, which perhaps is something the next self-help podcast can help me work through. We’re excited to partner with Audacy to bring this series to life.”

Industry News

TALKERS News Notes

Salem Media Group announces that the podcast show “Living to 100 Club,” hosted by Dr. Joseph Casciani, joins its SeniorResource.com. The program features experts on everything from nutrition and healthy lifestyle habits to modern medicine and medical advancements. Dr. Casciani says, “Psychologically, healthy aging is all about mindset, attitude, and outlook. I want my listeners to keep moving forward, no matter what gets in the way.”

Audiohook names David “DK” Krulewich its new chief revenue officer (CRO). Krulewich has experience in the audio space including in his more recent position as executive vice president of Programmatic, Podcasting, Data and Product at iHeartMedia’s Katz Digital.

Industry News

FNC Expands Mark Levin’s Weekend Program

FOX News Channel is adding another weekend program starring talk media personality Mark Levin. Levin has been hosting his “Life, Liberty & Levin” program on Sunday evenings at 8:00 pm ET and will nowim add a Saturday edition of the program that will also air at 8:00 pm ET. FNC EVP of primetime programming Meade Cooper says, “Since joining the network in 2017, Mark has provided our audience with thought-provoking analysis on America’s core values and their impact on current events. We are looking forward to expanding his popular show to two nights a week.” Levin comments, “It’s an honor to join the other outstanding hosts on Saturday in bringing the most intelligent, informative and entertaining programming to the nation. Thank you to our loyal audience and FOX News.”

Industry News

TALKERS News Notes

The son of WIP, Philadelphia midday host Hugh Douglas, also named Hugh Douglas, died in a car crash in Georgia on Monday (9/4). The younger Douglas – a student at Morehouse College – was traveling with fellow student Christion Files Jr. who also perished in the crash. The elder Douglas is a former star defensive end for the Philadelphia Eagles. He co-hosts the WIP show with Joe Giglio.

iHeartMedia, Inc announces that chairman and CEO Bob Pittman and COO and CFO Rich Bressler will participate in a question and answer session during the BofA Securities 2023 Media, Communications and Entertainment Conference on Wednesday, September 13 at 9:40 am ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website. A replay of the webcast will be available in the Events & Presentation section of iHeartMedia’s Investors homepage.

In celebration of yesterday’s (9/5) International Day of Charity, Warner Bros. Unscripted Television, in association with Telepictures, debuted the “Six Degrees with Kevin Bacon” podcast in collaboration with iHeartPodcasts and SixDegrees.Org. In his new show, Bacon will encourage listeners to make a difference in the world around them and will help them to lean in, learn and be inspired to act.

CNN Audio announces that CNN chief medical correspondent Dr. Sanjay Gupta is leading listeners into an exploration of the human body’s most intricate and fascinating organ – the brain – when the eighth season of his podcast “Chasing Life with Dr. Sanjay Gupta” returns, premiering Tuesday (9/12).

Industry News

Denver Talk Host Steffan Tubbs’ to Exit Salem’s KNUS in November

News and talk radio pro Steffan Tubbs announced last month that he’ll exit his 4:00 pm to 7:00 pm KNUS-AM, Denver talk show on November 3. Tubbs, who has served in Denver with iHeartMedia’s news/talk KOA as well as Salem Media Group’s KNUS, has been producing documentaries in addition to his radioim work. In a Westword profile, Tubbs talks about his ascent in the news business, his plans for the “final chapter” of his working life, and his current film project about the deadly drug fentanyl. Locally, Tubbs has caused controversy with his 2020 documentary, Denver in Decay. About that film, Tubbs tells Westword, “That documentary kind of put me on the map as being one of the most hated media members by local politicians in Colorado in recent memory, and I embrace that. But with all the hate and praise, the one thing no one has ever said is that Denver in Decay is inaccurate. You can say all you want if you don’t like the messaging, but you can’t attack the accuracy or the credibility.” Read the full story here.