Industry News

Salem Media Group Unveils “Retire Repurposed” Podcast

Salem Media Group announces the launch of the podcast show “Retire Repurposed” on Salemim-owned SeniorResource.com. Salems says, “‘Retire Repurposed’ challenges the notion that imretirement is simply an end to one’s working life. Instead, it’s an opportunity to repurpose one’s skills, passions, and experiences in a way that can impact the world in a meaningful way.” The program is hosted by Ben Taatjes and Jerrid Sebesta, who add, “The two most dangerous years of a person’s life are the year they were born and the year they retire. That’s why ‘Retire Repurposed’ aims to provide practical advice and inspiration to help listeners navigate this important life transition.”

Industry News

Tim Wenger Leading Audacy’s Buffalo Stations

Audacy promotes Tim Wenger to SVP and market manager of its Buffalo market. In this role, Wenger will oversee the market’s portfolio of stations that includes news/talk WBEN-AM, sports talkers WGR-AM and WWKB-AM, plus three music brands. Wenger is taking over for Tim Holly who recently announced his retirement. Wenger worked his way up to this role from the programming side of the business. He launched his radio career as a news reporter and anchor at WBEN in 1986. He subsequently rose to news director, program director and brand manager/operations director for the spoken-word stations. Wenger is a recent inductee into the Buffalo Broadcasters Hall of Fame. Audacy regional president Mark Hannon states, “Tim has been a leading presence in our building for nearly 40 years, and it seems only fitting that he now takes over the reins of the market. He has intimate knowledge of our local brands, and I can think of no one better to pick up the mantle from Tim Holly and lead us into the future.” Wenger comments, “As a lifelong Buffalonian, it’s surreal to be assuming the leadership role for Audacy Buffalo’s group of stations. The unique content and personalities on the brands, combined with strong client and sports play-by-play partnerships, positions Audacy for growth and success in Buffalo.”

Industry News

“The Ramsey Show” Moves to Live Airing on Florida’s “The Shepherd”

MARC Media Group announces that it is adding “The Ramsey Show” to its religious talk format “The Shepherd” that airs on WIWA-AM, Orlando; WTMN-AM/W242CS, Gainesville; and WRZN-AM/W278CI, Ocala/The Villages in Florida. MARC says, “For live ‘tough love’ personal finance advice, America has long tuned to Dave Ramsey,im who is considered the top personal finance guru in the country. But here in Central Florida, loyal listeners had to wait for rebroadcasts of the program late into the night. That changed this week when ‘The Ramsey Show’ began airing live weekday afternoons on ‘The Shepherd’ radio stations.” MARC chief revenue officer Scott Miller comments, “We couldn’t wait to bring ‘The Ramsey Show’ live to our Florida listeners. This is not just talk radio, it’s life changing. What more important message could we bring to our growing base of listeners than live financial peace based on The Greatest Book of All?”

Industry Views

Speaking the Conversation of the Listener

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

In the strum and dirge of daily radio life, it is easy to forget the mad skills required to do what we do. Consider the TV sitcom. 22 minutes of content, 22 times a year. The cast ad libs – nothing! Between eight and 11 writers scribe every word. Hair, makeup… handled by others! A donut run? No, there’s the crafts services table that will make you, the star, whatever you want any time you want it. Hot? A production assistant sprays mint scented water on you.

How’s your day? You or your on-air talent create a three- or four- or perhaps even five-hour show out of thin – or should I say rarefied – air! Writers? You mean that kid who has to go to class at 11? Production? Sure, as soon as the spots for the weekend are cut. Food? Ya got quarters?

You are a miracle of creativity, ambition and sheer talent. Reward? The company wants to cut your live read fees and could you help out in sales? As a point of reference, when Dr. Ruth Westheimer killed in the ratings at WYNY, we gave her a Seville.

GOOD NEWS. You can fix this. Talk radio is the last frontier of free form radio. Fact is you can do whatever you want.

Most talk shows and stations peaked about six years ago. The audience is not growing, it’s not attracted to talk radio’s offerings of endless political theory. So, stop.

What works? Take a look at the ratings of KMBZ-FM Kansas City; KFGO, Fargo; KFBK, Sacramento; WABC, New York’s Frank Morano; WTAM, Cleveland’s Bill Wills; WLW, Cincinnati; KFI, Los Angeles; KDKA, Pittsburgh’s midday. (I will now be flooded with other examples but listen to those stations.) Hosting a network radio show, “Sterling On Sunday,” I have learned what those audio outlets exemplify works!

Talk about your day. Talk about what two best friends would discuss over a quick lunch. The topics that generate ratings are not always the “hot talk radio topics.” The list that works reads like this, try it:

— Trouble with the in-laws.

— Is “Storage Wars” fake?

— Tip at the drive-thru?

— Cell phone for a 10-year-old?

— Married? Is texting cheating?

— How can I do less and earn more?

— Yes, it was a controlled demolition.

— Taylor Swift bi? Harry Styles bi?

— Are you kidding? Women ARE in charge!

— Turn on the AC, shut the damn window.

The power of the mirror. When the radio speaks the conversation of the listener, the ratings go up. Guaranteed.

Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

Salem Co-Founder Stu Epperson Passes at 86

Salem Media Group co-founder Stuart Epperson has died at 86. The company says that Epperson, along with his brother-in-law Edward Atsinger, founded Salem Communications (now Salem Media Group) in 1986 and expanded Salem’s influence with Christian andim politically conservative news/talk formatted radio stations and media assets nationwide. Epperson was a longtime leader in Christian radio as a former member of the board of directors of the National Religious Broadcasters Association. In 2005, Time Magazine named him one of the 25 most influential evangelicals in America. Salem executive chairman Ed Atsinger comments, “Stuart will be greatly missed by many. I will miss him, but I take comfort in realizing that he is already receiving his reward for a life well-lived. A life that personifies the words of the Apostle Paul in 2 Timothy 4:7-8: ‘I have fought the good fight. I have finished the race. Now there Is in store for me the crown of righteousness, which the Lord, the righteous Judge, will award to me on that day and not only to me, but also to all who have longed for his appearing.’”

Industry Views

Monday Memo: Does Your Station Sound “On-Vacation?”

By Holland Cooke
Consultant

imBy 2009, I had been making my living consulting and coaching talk hosts for 14 years, but I myself had not yet hosted a talk show. Like Rush Limbaugh before he went-talk, I had lots of on-air time under my belt as a music DJ. And that same skill set contributes to talk radio success: “Play the hits” (topics) and convert Cume to AQH (technique).

This month and next, when so many take vacation time, guest-hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:

My hosting debut was “The Jim Bohannon Show.” And Jimbo told me I was only the third person to ever guest-host, after Joan Rivers and Chris Matthews jump-started their broadcast careers there. But, to these listeners, who-the-heck was I? Lacking the back-story of an A-list comedian or former presidential speechwriter, I simply told the truth, saying, “I’m Jim’s pal, Holland Cooke” as I quickly invited callers into the hour’s topic or teed up the guest. I had promised myself I would avoid “The Sitting-In For Rush Syndrome:” unscripted monologue about myself and blah-blah-blah until the first break. TALKERS publisher Michael Harrison – himself a well-traveled guest host – recommends nonchalance and warns against, “It’s such an honor to be here!”

So, if you’re filling-in, that’s Tip #1: Cut to the chase. Don’t devalue the show by committing lots of time explaining that the familiar host is away and who you are. Tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off when they hear a stranger… and how to join-in.

im

Demonstrating this technique when “FOX Across America” host Jimmy Failla is off: my long-suffering client Paul Gleiser. His day job is owning KTBB, Tyler-Longview, Texas; and his side hustle is guest-hosting Jimmy’s show, which he’s done a half-dozen times this month. Understanding Tip #2: You’re a guest in someone’s home, Paul asked Jimmy for advice. Always in-character, Failla quipped “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As I write this, he’s asking, “Which Democrat do we [Republicans] want to run-against in 2024?” and – as new employment numbers are announced – “The WORST job you ever had?” Callers are telling stories.

That’s Tip #3: Invite callers. Admittedly, my debut was a snap, with Jimbo’s show on 500-plus stations. But later, when then-PD Bill White had me do three nights on WBT, Charlotte, he texted me after my first hour to say that I had taken more calls that hour than other hosts get-around-to in a week. In a recession, I asked if callers were “Seeing ‘green shoots’ of recovery?” and “The best car you ever owned?” They all told stories about both. “DON’T beg for callers,” Harrison says. And bring more than just your voice, i.e., guests and sound bites from news feeds. Gleiser: “Prep like the phone is broken.”

 Tip #4: Invite participation multiple ways. Many listeners would rather text than call. Do so and you’ll sound accessible and at-the-speed-of-life. And follow @smerconish to see how (effectively) he polls listeners via social media.

Tip #5: “Know what the show was about yesterday,” Gleiser urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle; like Paul’s aforementioned “Who [Democrat] do we [Republicans] have the best chance of beating in 2024?”

 Tip #6: Empower callers, by asking their FEELINGS, rather than asking for facts or their expertise. They’re not experts. Instead, use The Magic Words (“you” and “your”): “Should you be fined for installing or replacing your gas stove?” Or empower them with access to a guest they can Q+A about matters that matter to their lives. When the fill-in host is “a somebody” – the mayor or an athlete or an expert – the host him/herself is an opportune topic. As we say when inviting calls to hosts who broker weekend airtime: “The lawyer is in, the meter is off.”

Tip #7: Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or – in Jimmy Failla speak – you’re driving, if the producer is simply call-screening and running-the-board (which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with this particular station’s set-up).

Tip #8: Keep re-setting – succinctly, “matter-of-factly” as Michael Harrison puts it — introducing yourself and your guest-or-topic — when you’re going-into and coming-out-of breaks, and at the beginning of each hour. Why: Listeners are constantly tuning-in.

Tip #9: Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number the punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. ‘Seems like a little thing, but this can make a big difference in how popular you make the station sound.

Tip #10: “Be a convenience to the station,” not high maintenance. Harrison: “If you’re a diva they won’t ask you back.”

Tip #11: Afterward, give it a listen. If you do this for a living, wait a week, so you hear your work with fresh ears. Not a broadcaster? Was there a segment worth sharing on your blog or via social media? Did you or a guest explain something real useful? On Twitter, link to an audio clip of “Pet Pro Dr. Donna Johnson’s tips for helping your critters keep their cool during a long, hot summer,” so you’re useful to those who weren’t listening live. For LOTS of clicks and shares, include pictures of cuddly kittens and puppies.

Tip #12: If you are a career broadcaster, “always be available (and prepared) on short notice,” Michael Harrison recommends. 😉

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Simon Says Happy 4th

Reagan Ranch
Each Independence Day, Simon Conway organizes a truly unique trip for his listeners. It’s on that special day that the afternoon drive talent on iHeartMedia Des Moines news/talk WHO “News Radio 1040” broadcasts his show from the deck of the historic Battleship Iowa – BB61. The fifty listeners (pictured below) who came on what Simon labels the “Freedom Tour” witnessed him fire five-inch guns in celebration of America’s birthday. The once in a lifetime celebration continued two days later as it was off to Southern California with the group visiting the famed Reagan Ranch, which Ronald Reagan used as the Western White House. As Conway points out, “You need an invitation to go there as it’s not open to the public. Before he went to Hollywood, President Reagan worked at two stations I broadcast on every day – [Davenport’s] WOC and my flagship station, WHO. We even get to have lunch on Ronnie and Nancy’s front lawn – it’s truly an honor.”

Industry News

JAM, Lemonada Cook Up Ad Sales & Distribution Deal

Owing to a partnership between podcast network Lemonada Media and celebrity chef/humanitarian José Andrés’ JAM Media, the former will manage ad sales and distribution for JAM’s audio content; Andrés’ “Longer Tables” and “Pressure Cooker” will now be part of Lemonada Media’s line-up. Lemonada Media chief executive Lemonada Logoofficer Jessica Cordova Kramer opines that, “When you think of making life suck less, you think [of] chef José Andrés. He and the JAM team work tirelessly to make the world a better place; we are so grateful to get to be a small part of their work by serving as partners to JAM for these two shows.” José Andrés Group president Sam Bakhshandehpour proclaims that, “Working with Lemonada Media is an exciting new chapter in the evolution of José Andrés Media. Joining their dynamic network will allow ‘Longer Tables’ and ‘Pressure Cooker’ to reach new audiences, sharing powerful stories that explore the many ways that food connects us all.” Introduced last year, Andrés’ “Longer Tables” engages with eminent figures across various fields. Previous guests have included Anderson Cooper; Secretary of State Antony Blinken; actress Eva Longoria; primatologist Jane Goodall; and French chef Eric Ripert. Meanwhile, “Pressure Cooker” is hosted by food journalists Jane Black and Elizabeth Dunn. It explains challenges of feeding families in our age of anxiety. Lemonada Media’s roster includes “Wiser Than Me with Julia Louis-Dreyfus”; “Choice Words with Samantha Bee”; “Funny Cuz It’s True with Elyse Myers”; and Gracie award-winner “Last Day.”

Industry News

Nationally Syndicated Michael Berry of KTRH, Houston is This Week’s Guest on Harrison Podcast

Talk radio superstar of iHeartMedia’s KTRH, Houston and independent national syndication, Michael Berry is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Berry – heard daily locally 8:00 am to 11:00 am CT on KTRH and afternoons 5:00 pm to 7:00 pm CT on his independently syndicated show – is ranked a lofty #7 on the new TALKERS Heavy Hundred list of the 100 Most Important Radio Talk Show Hosts in America. Michael Harrison describes Berry as “one of the most original and compelling conservative voices on the air and industrious players in the business. He’s an incredibly interesting person.” He began his talk radio career in 2005 while still Mayor Pro Tem of the City of Houston. Berry has earned two law degrees. He has a background in real estate and politics in addition to law. He’s married to the former Secretary of State of Texas, who is from India (and also a lawyer). They are parents of two adopted teenage sons from Ethiopia. His dad was a maintenance worker for a chemical plant, which he says gives him an insight into a broad demographic of listeners. Berry’s programs tackle much more than politics, covering a lot of lifestyle issues including health and wellness both physical and mental, adoption, parenting, and small business advice. On this podcast, Harrison and Berry discuss a variety of topics ranging from Donald Trump and the state of GOP politics to the role of integrity in media, and multi-platform broadcasting. Don’t miss this. Listen to the podcast here.

Industry News

iHeartMedia Chicago’s “Brilliantly Black Business Awards” Begins

The iHeartMedia Chicago station group that includes WMFN-AM “Black Information Network” and six music brands announces launch of the annual “Brilliantly Black Business Awards” presented by Wintrust Financial Corporation in partnership with the Chicago Urban League. Local businesses and listeners will have theim opportunity to nominate and vote for their favorite Black-owned business in Chicagoland and Northwest Indiana. A total of 10 winners will be selected to receive $100,000 of in-kind media on iHeartMedia Chicago radio stations and a small business development cohort from the Chicago Urban League. The categories include restaurants; beauty salons; churches; fashion; medical professionals; day care centers; nightlife; fitness trainers/gyms; financial/insurance; and realtors/brokers. iHeartMedia Chicago president Matt Scarano states, “I have a personal commitment along with iHeartMedia Chicago to support Black-owned businesses in Chicagoland. We are providing a tremendous marketing and advertising opportunity for Black-owned businesses to access our station brands with the ‘Brilliantly Black’ Business Awards. We are thrilled to partner with the Chicago Urban League as we continuously work together to support Black-owned businesses in Chicagoland.”

Industry News

JVC Broadcasting to Launch Spanish News/Talk Outlet on Long Island

Last week, JVC Broadcasting closed on its acquisition of WLIM, Medford, New York and its FM translator W227CL at 93.3, licensed to Port Jefferson, New York and revealed that it would flip the station from its classic hits format. Now, JVC says that it will debut a Spanish-language news/talk outlet on the signals. JVC CEO John Caracciolo says, “We have a very successful Spanish music station with ‘LaFiesta’ [WBON-FM] run by Ana Maria Carbalo. For over 13 years ‘LaFiesta’ has been a community beacon of information, news,im networking and mostly music. As the Latino community grows in Suffolk County, we found that they have no full-time news and information source, no outlet for them to express their thoughts or hear the talk radio that they want. We knew that we needed a sister station to ‘LaFiesta’ that was dedicated to the community and was their ‘LI News Radio’ or WINS. Ana developed the concept of live, local, community talk radio for this demo and named it ‘En Vivo’ — or ‘Live,’ now all I had to do was find an outlet for this amazing concept she developed. When WLIM 1440 and 93.3 became available we knew we had to make the move and bring them into the JVC cluster.” Carbalo adds, “Long Island ‘En Vivo’ knows today’s decisions affect our community tomorrow and the best tool to drive us to a better future is information. News, politics, finance, sports, entertainment, health & lifestyle – we cover it all. Long Island has a huge Hispanic population that continues to be underserved. That was made abundantly clear during the pandemic. Long Island needed information in Spanish… So now we have a dedicated source that will not only deliver relevant information about what happens in our area but also educates and creates opportunities for the Hispanic population to prosper by providing the tools and resources they need.”

Industry News

Audacy Promotes Susan Richard to AM News Anchor

WINS-AM/FM, New York news anchor Susan Richard is promoted to top-of-the-hour morning news anchor. The Audacy all-news outlet says that Richard will be the third person to anchor morning drive and the first woman to hold the position in the station’s 58-year history. Richard comments, “Nothing says New York likeim 1010 WINS, and as both a life-long New Yorker and 25-year WINS veteran, I am thrilled and grateful to be the first woman chosen to fill this key on-air role. The news watch never stops, and I look forward to serving our listeners in the city I know and love with the continuing commitment to broadcast excellence embodied by our entire staff.” WINS brand manager Ivan Lee adds, “Not only is Susan a quintessential New Yorker and a brilliant anchor and journalist, but she will also forever serve as an inspiration and beacon of empowerment for all women who aspire to reach the highest on-air levels in the industry. We are beyond thrilled for her and this history-making moment.” The station says that additional morning team announcements will be made in the coming weeks.

Industry Views

Pending Business: What Will You Focus on Today?

By Steve Lapa
Lapcom Communications Corp
President

imSimple question, tricky answer. Unless you are organized.

If you are a professional athlete, you are paid to put points on the board or stop the opponent from scoring. Did you ever watch a competitive body builder work in the gym? Some have a journal and a tripod to mount their mobile phones recording technique as they work through their routine, carefully blending form and precision. The professional entertainer? Paid to sell tickets. Professional politicians? Easy, get the most votes.

Professional ad seller? You get paid to close business.

Is the better question, “What business will you close today?” Of course, it is. Wait, most sellers never start every day with the stomach-churning question, “What business will I close today?” Maybe that question is a little too focused. After all it drills down the process to the very measurable result of being organized, skilled, and focused. Just like that high achieving athlete or getting a ticket to that sold-out performance, someone was ready to answer that elegantly simple question, “What will you focus on today?”

Let’s start the process of learning how to better sharpen our focus skills. Suppose we start with an easy how-to, as in how-to prioritize your call activity. Your sales calls will fall into five major categories:

— New Business. The lifeblood, the very oxygen of the radio business. Remember this: radio advertising, when measured honestly (political ads, COVID economics adjusted) is a single digit growth business. Unless you are making developmental calls, attrition, competition, and the wobbles in the economy will overwhelm you. Make the developmental calls a priority.

— Renewals. The most efficient sale you will make is the business you currently have. Work on renewals when timely.

— Service. My experience is this is the number #1 weakness of most radio ad sellers. Learn how to follow-up, check-in and listen without looking for a transaction. It’s about making sure your rapport is healthy and ready.

— Collections. Do you need an explanation? Just be sure of your numbers and documentation before you make the call or send the email.

— Internal. Collaboration with management, programming, production, or biz ops starts here.

Simple enough. Five columns to list, prioritize and budget your daily call activity. Owners and managers who are reading this, help your sellers when they get distracted. What will you focus on today?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: “A Pepper & Egg Sandwich on American Bread”

By Holland Cooke
Consultant

Recommended interview: The author is retired radio host and newsman Joe Taylor, a voice you might remember from KDKA and elsewhere.

His story is the sort of interview Jim Bohannon used to love, a reminiscence of growing up in the 1950s, what life was really like in that “Great” America that Donald Trump romanticizes.

im

Joe recalls a time when many people still considered Italians “not-quite-real Americans, traversing two very different worlds, attending school with kids whose last name didn’t end in a vowel.”

Joe writes – and speaks – with affection, respect, humor, and humanity, and new relevance. Contact joetaylor43@comcast.net

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Bold Gold Media Group Flips WVOS-AM to News/Talk

Bold Gold Media Group announces it’s flipping the AM side of classic hits WVOS-AM/FM, Liberty, New York (along with two FM translators) to news/talk as “Catskills News Talk.” Bold Gold says, “The station will become the new home of the legacy morning show, ‘Ciliberto & Friends,’ starring popular radio personality Paul Ciliberto, which will form the backbone of the station’s programming, along with greatly expanded local news provided by legendary news director Mike Sakell.” Bold Gold Media New York general manager Dawnim Ciorciari says, “Taking a legacy AM radio station and re-imagining it into an additional radio format in a local market is an exciting expansion of Bold Gold’s local broadcast portfolio, and is a testament to an incredible team of local broadcast professionals, a supportive community, and the importance that local radio continues to have to provide local news, talk and information.” Bold Gold Media New York director of programming Chase Daniels comments, “The launch of ‘Catskills News Talk’ marks another BOLD move in our New York market as we expand our programming offerings and bring back the heritage ‘Voice of Sullivan.’ Putting this station together required a lot of well-thought-out decisions and I’m honored to have had the opportunity to bring it all together.” Beyond morning drive, the company has not revealed programming details other than to say, “Popular radio shows covering a variety of topics including financial market updates, investing, lifestyle, health, politics, sports and others will round out the station’s programming.”

Industry News

Kraig T. Kitchin is This Week’s Guest on Harrison Podcast

Noted talent manager, advisor and chair of the Radio Hall of FameKraig T. Kitchin is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Harrison states, “Kraig is one of the smartest, most-respected and congenial behind-the-scenes movers and shakers in the radio industry. His illustrious career goes back decades and his positive contributions to the radio business – including advising some of its greatest talents including the late Rush Limbaugh – have been indelible and immeasurable.” Kitchin was honored several weeks ago by the TALKERS magazine editorial board with the highly prestigious Jim Bohannon Memorial Award for Lifetime Achievement in Radio. Since 2008, he’s been president of the talent management firm, Sound MindLLC. He also serves as a strategic advisor to Oxford Road, a media placement agency with more than 50 clients specializing in audio advertising. Kitchin also serves as chairman of the Radio Hall of Fame to which he was appointed in 2014. Prior to launching his own firm, after working his way up in the industry through local radio and then national agency sales, he was one of the founders of Premiere Radio Networks in 1987. Harrison and Kitchin discuss the quirky role of ego and psychology in the talent business as well as today’s rapidly changing fabric of communications and culture. Don’t miss this! Listen to the entire podcast here.

Industry News

KFI, Los Angeles Special Addresses Schools-Parents Conflicts

iHeartMedia’s news/talk KFI, Los Angeles is presenting a special, two-hour news program on Sunday (6/25) at 4:00 pm titled, “He Said, She Said, They Said…,” addressing the conflict between schools and parents over the ongoing introduction of books, curricula, and instruction about alternative lifestyles. This KFI News Special isim being produced by the award-winning team of Steve Gregory and Jacob Gonzalez with associate producer Nick Pagliochini. KFI says, “Parents and protesters continue to gather at school board meetings around the country to express their frustration over districts’ that try to introduce books and language which address the transgender community and other LGBTQ+ issues. Faith-based leaders have also joined the protests along with advocacy groups that represent parents of public-school students. Critics say these issues should be addressed exclusively in the home while supporters say it is critical to be inclusive of all lifestyles to better prepare children for the real world. ‘He Said, She Said, They Said…’ features multiple sides of the issue. There is also a companion podcast with extended content that will be available immediately following the broadcast on the iHeartRadio App.”

Industry News

TALKERS 2023 Video Posted: Fireside Chat with Connoisseur Media CEO Jeff Warshaw

One of the many highlights of the TALKERS 2023 conference held at Hofstra University on Long Island on June 2 was a fireside chat conducted between Michael Harrison and Connoisseur Media CEO Jeff Warshaw. The video of that informative conversation is posted here today (6/19). Jeff Warshaw describes himself as a “lifelong broadcaster.” He built his first station while still a student at the Wharton School of Business at the University of Pennsylvania. In 1993, he founded Connoisseur Communications Partnersim LP, a 39-station group which he later sold to Cumulus Broadcasting in 2000 for $258 million. At this time, he pioneered notable progress in integrating legacy media with emerging digital technology. In 2004, he formed Connoisseur Media which now operates 13 radio station brands and digital assets in five markets. Highly respected and celebrated industry-wide for his outspoken candor and bullish approach to radio station ownership, Jeff Warshaw serves on the board of directors of the National Association of Broadcasters, the executive committee of the Radio Advertising Bureau, and is chairman of the Nielsen Audio advisory council. Harrison describes Warshaw as “one of the most knowledgeable, emerging forces to be reckoned with among radio industry leaders and a potential leader in the next wave of radio station consolidation.” The two discuss the intersection between ratings, revenue, and corporate culture. Not to be missed. See the video here.

Industry Views

Pending Business: Recruitment 3.0

By Steve Lapa
Lapcom Communications Corp
President

imIt’s that time of year. College graduates are pushing out resumes. Are you open for entry level sellers? Any turnover on your sales team this year?

In April, we reviewed new data impacting today’s college graduate entry-level sellers. 97% are open to jobs unrelated to their new degrees. 56% of Americans, as in their parents, do not believe a college degree is worth it anymore.

There’s more. According to a recent Wall Street Journal article, a survey by college healthcare provider Timelycare, shows 53% of (2023) graduates want a full work-from-the-office environment, while only 21% are good with total remote. Are we saying entry-level sellers WANT to work from the office? These young people want the commute, politics, and distractions of the office workplace environment. Are you kidding me? The good old days?

The survey results do make some sense when you stop to realize most of the new grads spent a good part of their COVID-impacted college lives logging into classes, missing several semesters of lecture hall instruction and dorm life.

Now comes the closer: these isolation years caused these new grads a lack of “soft skills” or what we used to call social skills. Recruiters, colleges and universities are now coaching these new grads in everything from “How to Start a Conversation,” to proper in-office dress, to eating at the same pace as your business lunchmate.

Not kidding here, all you 50- and 60-something sellers and managers. This round of recruiting entry-level sellers is totally about “How To…” and you may want to consider video and an eBook once hired.

Let’s face it, with AI coming fast, the future is here and like everything else in sales, there is no clear “How To…” handbook. But recruit we must as nothing happens without a seller. Loyalty is quickly fading as new, younger sellers want a different experience.

Let’s prepare a starter list for recruiting entry-level sellers in today’s world. Here are 10 suggested questions and concepts to cover the basics:

— Why do you want to join our sales team?

— What do you think is the most important quality a seller must have?

— How would you define a sale?

— When was the last time you experienced rejection? What did you do?

— Give me an example of a recent success in a competitive situation.

— If you could do anything professionally, what would it be?

— I am going to hand you my pen. Sell it to me.

— What is the difference between a Winner and a Champion?

— What do you think the most important thing an advertiser wants to hear from a seller?

— Tell me what specifically brings you to sell for _______?

I’m sure you have your own recruitment strategy/profile. Is it current? For the seller, that younger team member may be different from what you expect. The best seller I coached was an Art History major.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Craig Carton Says Farewell to WFAN

Yesterday (6/15), the New York Post’s Andrew Marchand broke the news that WFAN, New York afternoon drive personality Craig Carton will leave his role with the station at the end of the month to focus full time on his show on cable’s FS1 network. During Thursday’s program, he delivered an emotional farewell to the station, his co-host Evan Roberts, and to Audacy New York senior vice president Chris Oliviero – the man whoim brought Carton back to WFAN after he served a year in prison for fraud. He said, “I had a saint in my corner. A gentleman by the name of Chris Oliviero. He has maintained his support of me as a friend and a brother through all the ups and downs of my radio career. When I got myself in trouble, he came and visited me. He told me if I ever got my life back in order and figured out why I made the bad decisions I made, he would be there for me. No guarantees of a job, but that he would never stop being my friend. Having a guy like that as your friend, I’m the luckiest guy in the world. Not only is he my friend, but he paved the way for me to come back to WFAN.” The WFAN website says Carton will continue to do his weekend gambling addiction program, “Hello, My Name is Craig” show that airs on WFAN on Saturday mornings. He added, “WFAN has meant the world to me. If WFAN didn’t give me the opportunity to come back and restart a career, no joke, I’m unemployable… so, walking away from WFAN is not easy. WFAN is my home.”

Industry News

Dallas-Fort Worth Sports Talk Legend Norm Hitzges Announces Retirement

Cumulus Media announces that KTCK-AM/FM, Dallas-Fort Worth “The Ticket” late morning personality Norm Hitzges will retire from the station on June 23 after 48 years in sports media and 23 years with “The Ticket.” Cumulus Media Dallas/Houston regional VP Dan Bennett says, “From the minute Norm hit the airwaves 36im years ago on KLIF and then ‘The Ticket’ you could tell he was a special communicator. He truly is one of Dallas radio’s great storytellers and he kept it going with Susquehanna and then Cumulus all these years. Not many have that kind of staying power. We wish him every happiness in his well-deserved retirement.” Hitzges states, “I’m so proud to be a part of what ‘The Ticket’ has built – a ratings dominator in a fantastic sports city. I shall so miss the daily ‘rush’ of being on the air. But after 48 consecutive years on the air in Dallas doing sports talk, it’s time to move on to the next phase of my life, whatever that may be.”

Industry News

Edison Research and SXM Media Release Gen Z Podcast Study

Edison Research and SXM Media release the Gen Z Podcast Listener Report. The report notes that Gen Z (ages 13-24) has an estimated online population of 24 million Americans. Some of the takeaways from this report include: 1) Podcast listening has grown among those age 13-24: In 2018, 30% of those age 13-24 had listened to a podcast in the last month. Today, 47% of those age 13-24 have listened to a podcast in the last month (24 million Americans), a 57% increase; 2) Gen Z got an early start with podcasts: 16% of Gen Zim monthly podcast listeners started listening as a child, 57% started listening as a teenager and 25% started listening as an adult. This means 73% of Gen Z monthly podcast listeners began listening before the age of 18; 3) Those who began listening earlier in life, listen longer: Gen Z monthly podcast listeners who started listening as a child consume 10.6 hours of podcasts per week; those who started as a teenager consume 7.5 hours per week, and those who started as an adult consume 6.6 hours of podcasts per week. The average for all Gen Z monthly podcast listeners is 7.7 hours per week; and 4) Gen Z act as a result of podcast ads: 82% of Gen Z monthly podcast listeners have taken any action as a result of hearing a podcast advertisement; 70% have either purchased or wanted to purchase the product or service they heard advertised, 61% have visited a company or product website, 44% have used a promo code or discount code mentioned in the podcast, and 42% have recommended a product to a friend or family member. See the study here.

Industry News

VIDEO POSTED: Martha Zoller Receives Woman of the Year Award at TALKERS 2023

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WDUN-AM/FM, Gainesville, Georgia mid-morning talk show host Martha Zoller was the 2023 recipient of the TALKERS Woman of the Year award. The award, that has continuously been presented since 2001, is officially titled The Judy Jarvis Memorial Award for Outstanding Achievement by a Woman in Talk Radio. Zoller was presented the honor at TALKERS 2023 on June 2 at Hofstra University on Long Island. In making the presentation, TALKERS broadcast operations director David Bernstein stated, “Martha’s developed a national reputation in the talk media industry as a reliable go-to observer of the dynamics of Georgia politics from an even-handed, conservative perspective.

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Over the years, she’s pivoted at different times between being a local and regional radio talk show host, a student, a political operative, a congressional candidate and a businesswoman… as well as a wife, mother, and grandmother. After graduating in 1979 from the University of Georgia with a degree in journalism, she worked in the corporate world in addition to raising a family. She says, ‘I know there is no glass ceiling and women can have it all, just not at the same time.’ A lifelong learner, she completed her M.A. in Political Science in 2021 at the University of Georgia’s School of Politics and International Affairs. Among her political experiences, she served as the state director of field offices for Governor Brian Kemp. From 2014 until 2018, she worked for U.S. Senator David Perdue in senior staff positions. She began her talk radio career in 1994 after having been a regular caller to WDUN. In addition to being a perennial member of the TALKERS “Heavy Hundred,” she has been named to James magazine’s list of Most Influential Georgians and Georgia Trend magazine named her as one of Georgia’s most influential members of the media. She also currently serves as the 9th District Representative on the Georgia State Board of Education. See a portion of Martha Zoller’ acceptance speech at TALKERS 2023 here. (EDITOR’S NOTE: TALKERS regrets that the opening portion of Martha Zoller’s speech was lost due to a technical mishap.)

Industry News

Karen Knotts is This Week’s Guest on Harrison Podcast

Author/actress/stand-up comic and aspiring talk radio host Karen Knotts is this week’s guest on the PodcastOne series “The Michael Harrison Interview.” According to Harrison, “You never know who you are going to meet at the TALKERS conference. I had the good fortune of crossing paths with the delightful, articulate and notably talented daughter of one of the 20th century’s most beloved show business icons and immediately booked her for the podcast. We had a great conversation!” Karen Knotts is the daughter of the legendary actor/comedian Don Knotts of the Andy Griffith Show and Three’s Company fame who passed away in 2006 at the age of 81. Karen Knotts is an actress, author, stand-up comic, former librarian and, as Harrison describes, “an all-around positive, fun person with lots to say about lots of things.” During the pandemic, Knotts finally had the opportunity to pen the book everyone’s been telling her to write about her memories of life growing up in California as the daughter of one of America’s funniest and most iconic entertainers – Tied Up in Knotts: My Dad and Me (Chicago Review Press, 2021). She’s been touring the country with an informative and funny one-woman show based on the book and her experiences growing up with a famous father. Harrison and Knotts discuss her life with a show biz dad, along with anecdotes about her encounters with celebrities and her interest in talk radio, covering topics such as the evolution of public libraries in the digital era, changes in TV over the years and dealing with the present-day cultural abuse of the name “Karen.” Listen to the podcast in its entirety here.

Industry News

CRN’s “What’s Cookin’” Honored at 2023 TASTE AWARDS

CRN Digital Talk Radio’s food, wine, travel and lifestyle daily broadcast “What’s Cookin’” – hosted by CRN founder and president Michael Horn and actor-writer-director Swayde McCoy – was honored with a top awardim from the 2023 TASTE AWARDS. “What’s Cookin’” won its award for Best Food or Drink Radio Broadcast in a ceremony that took place in Beverly Hills. Horn says, “We are thrilled to have been selected as the TASTE AWARD winner in the all-important Best Food or Drink Radio Broadcast. It’s quite an honor to be recognized by those who voted for “What’s Cookin’ Today” and it’s quite an honor to bring the show daily to our incredible national listening audience.”

Industry News

“98.5 The Sports Hub” Announces New Lineup Additions

Beasley Media Group’s Boston sports talker WBZ-FM “98.5 The Sports Hub” reveals three changes to its program lineup. The company says longtime staffer Joe Murray takes over the night hosting duties, which will include anchoring the stations coverage of Bruins and Celtics broadcasts. Beasley says Murray has spent more than a decade contributing to each daypart at the station.  In addition to serving as a regular on-air fill in-host,im he’s also co-hosted “The Over/Under Show,” the station’s dedicated gambling show and podcast that launched four years ago. He also currently co-hosts the New England Patriots post-game show following the game broadcasts on The Sports Hub Patriots Radio Network. Leroy Irvin expands his role on the station as he’ll continue to serve as ima regular weekend co-host and will add on-air duties for New England Patriots broadcasts on the station, co-hosting the postgame show after each game. Irvin also serves as part of the “Get Up Crew” on Beasley’s sister urban contemporary WBQT-FM “HOT 96.9.” Finally, Cerrone Battle, formerly of the “Play Action Sports Podcast” and “That 617 Life” on NBCSB, joins the staff in which he’ll contribute to the station’s nighttime and weekend programming. Station program director Rick Radzik comments, “Joe, Leroy and Cerrone all grew up in Boston and, like our listeners, have an engrained passion for sports. It’s nice to see Joe’s many years of dedication pay off, have Leroy’s role at the station elevated, and hear Cerrone once again in his hometown. I’m happy for all three of them!”

Industry News

“New Jersey 101.5” Presents Town Hall on Victim-Proofing

This Thursday (6/15), Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” presents a town hall-style discussion titled, “Victim-Proofing Your Life.” The station says this presentation “will help New Jersey residents protect themselves from a tidal wave of scams, auto and home thefts, mass shootings, and identity theft thatim has reached epidemic levels.” Station senior political director Eric Scott will lead the discussion with safety and security experts to help listeners identify and safeguard themselves from these threats. He says, “From home break-ins, catalytic converter thefts and internet scams, there is no shortage of ways that bad actors try and take advantage of you. This program will help New Jersey residents protect themselves from bad actors who are operating throughout New Jersey.”

Industry Views

Pending Business: Thank You, Mr. President

By Steve Lapa
Lapcom Communications Corp
President

imHow about a collective “thank you” to the 45th president of the United States for keeping your talk radio programming relevant, timely, unpredictable and most of all engaging?

The interpretation, speculation and compilation of facts, opinions and reporting will be non-stop until this chapter of the news cycle meets the next chapter. This is a never-ending saga that keeps the dial locked into your talk radio frequency. This is the content that keeps the electronic water cooler crowded with listeners who can’t get enough.

Whatever comes next in this chapter of history unfolding in front of our collective ears and eyes is the oxygen that keeps the talk radio world alive and well every day. By the way, the 45th president of the United States just may have pulled your typically soft talk radio summer sales out of the basement and pushed you into an express elevator to the penthouse.

Are you still feeling the drumbeat of the naysayers predicting how talk radio will age out? Or better yet, run its course? My prediction is talk radio is about enter a phase previously unmatched in American broadcast history. Seriously. When was the last time a former president of the United States owned the headlines and collective headspace of talk radio hosts and listeners worldwide for so many years? Never.

Let’s get ready to refresh our summer vacation schedules, seasonal sales packages, rates, and most of all strategies. Start here:

— Sell the concept. Leave the opinions and banter about indictments, politics and the law to your on-air talent. Focus instead on the unique value of the engaged audience.

— Experts are important. Chances are your talk radio hosts will be smart enough to break down the issues and lean on experts to help the audience understand the ramifications. Credibility and consistency can make your coverage stand apart. Show your advertiser what makes your coverage different and better.

— Talk radio goes where TV and video can’t – the car, the beach, even the backyard. Sell the need to know on the go.

— Unfolding the unpredictable. Your listeners want the “inside scoop” on what the next chapter of this saga looks like. Your on-air talent look for every opportunity to give their listeners a peek behind the opinion curtain. The seller’s job is to bring the value of that connection to life on every sales call.

Talk radio is alive and well every day. It’s up to you to show your advertisers the value of instant access to a trusted voice.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Lee Davis to Lead Audacy’s Reorganized Sports Sales Team

Audacy announces a new “sales and enablement team dedicated to accelerating growth within the company’s sports vertical” to be led by the company’s Lee Davis, who is named senior vice president of the team. Audacy says Davis’ team is “charged with developing high-value, high-return programs leveraging the power of Audacy’s sports platform across its broadcast,im streaming, podcasting, and wagertainment properties. Under Davis’ leadership, the team will be responsible for sales and execution, managing the entire client lifecycle.” Audacy chief revenue officer Brian Benedik comments, “No medium delivers more value for sports than audio. People are spending more time than ever with broadcast radio, streaming and podcasts, and the demand for compelling sports content across these channels is growing exponentially. Through our best-in-imclass sports audio portfolio, powered by over 150 flagship team partnerships, iconic local broadcast brands, award-winning podcasts and sports betting content, Audacy is uniquely positioned to capitalize on a new sales strategy in this arena.” Audacy says, “From 1990 to 2005, Davis was key in building WFAN into America’s #1 sports radio station, overseeing local and national sales, programming and marketing, helping shape it into the highest-grossing station in the country.” Davis rejoined Audacy in 2018 to lead the reboot of Traffic Weather Information Network’s on-air content and ad operations teams.

Industry News

TALKERS News Notes

“You Better You Bet,” the flagship program of Audacy’s BetQL Network joins the program schedule at CRC Broadcasting’s KQFN-AM/K257CD, Phoenix in the 12:00 noon to 4:00 pm daypart.

Salem Media Group announces that the “Main Street Matters” podcast, produced by Job Creators Network, joins the Salem Podcast Network. The small business-focused program features inspirational real-life stories of the struggles and successes of small business owners. It is co-hosted by Alfredo Ortiz and Elaine Parker.

SiriusXM unveils the new Jeff Lewis Channel on the SiriusXM app. The channel featured content from the SiriusXM Radio Andy show, plus three new shows: the “Jeff Lewis Live After Show” with comedians Brandy Howard and Julie Goldman, “Flipping Out Friday,” as well as “Chumps Happy Hour,” featuring a rotating cast of hosts.

Industry News

WFLI, Chattanooga Flips to News/Talk

Tri-State Radio’s WFLI-AM/W262DQ launches a news/talk/sports format, flipping back to spoken-word from the classic hits format it’s been airing. The station’s lineup includes a simulcast of WTVC-TV’s “Good Morning Chattanooga” from 4:30 am to 7:00 am, followed by the syndicated “Rick & Bubba” show from 7:00 am to 10:00 am. Real estate expert Del Walmsleyim hosts “Lifestyles Unlimited” from 10:00 am to 12:00 noon, followed by Premiere Networks’ “The Clay Travis and Buck Sexton Show” from 12:00 noon to 3:00 pm, “The Sean Hannity Show” from 3:00 pm to 7:00 pm and Outkick’s “Hot Mic” with Chad Withrow and Jonathan Hutton from 7:00 pm to 10:00 pm. Tri-State Radio president Evan Stone says, “We felt like there was a void for more regional and local news, talk and sports – that was the motivation behind putting this lineup together. The ability to add the two biggest shows in conservative talk in Hannity and Clay and Buck was a no-brainer. It’s hard to find a bigger name in news talk than Sean Hannity and Clay Travis with his connection to the state of Tennessee… aligns us very well for success. Throughout the day we’ll feature local and regional newscasts and sportscasts every hour.”

Industry News

TALKERS 2023 Lives Up to High Expectations

For 10 exciting hours on Friday, June 2, Hofstra University in Hempstead, New York became the center of the talk media universe as some 250 professional broadcasters and dedicated students of communications gathered to hear more than 60 speakers in addition to networking with each other at TALKERS 2023. It was the 26th annual installment of the talk show field’s longest running and most important national conference. Speakers included such luminaries as WABC, New York/Red Apple Media CEO, John CatsimatidisNewsmax Media CEO, 

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Christopher RuddyConnoisseur Media CEO, Jeff Warshaw; KBLA Talk 1580, Los Angeles CEO (and Freedom of Speech Award recipient) Tavis SmileySound Mind, LLC CEO (and Lifetime Achievement Award recipient) Kraig T. Kitchin; and WDUN, Gainesville, GA talk show host (and Woman of the Year recipient) Martha Zoller. There was a special, exclusive video appearance by iHeartMedia CEO Bob Pittman. The iconic conference included panel discussions addressing such topics as programming news/talk and sports talk radio, podcasting, generating revenue, artificial intelligence in broadcasting, navigating a talk show hosting career, AM radio and automobiles, the challenges facing the ratings process, and the future of technology and media. Speakers included major talk show hosts, program directors, brand managers, agents, syndicators and radio station owners. Look for extensive stories and photos from the conference in TALKERS over the next days and weeks including full video coverage of every speech, panel and presentation. All of us at TALKERS are grateful to the talk media industry for making TALKERS 2023 a tremendous success!