Monday Memo: Are You Boring?
By Holland Cooke
Consultant
Lately, life is anything-BUT. Examples: the 2024 presidential race, extreme weather, the consumer economy, recurring gun violence. We’re all wondering, “What NEXT???”
So being-known-for-knowing will earn your station more occasions of tune-in. “Stay close to the news.” And exploit your network by offering, for example, “a quick FOX News update, every half-hour.”
Admittedly, what your network is reporting is also available on smartphones, smartwatches, and smart speakers. But your station may also be, as my clients tout, “Your Only Local News Radio.”
Simply doing local news is a start… BUT… I wish there was a more diplomatic way to say this: Are your newscasts boring?
Too often, local news copy doesn’t enable the listener by telling what a news item means to him or her. I heard a local news voice seeming to read a press release, announcing that: “The [name of] County government’s new website has gone live. The revamped site [URL] was unveiled at this week’s [name of] County commissioners meeting. The board’s chairman said the revamped site has a much more professional appearance, and offers quick, user-friendly navigation. The county’s IT director added that the feedback she’s received so far from county employees and residents has been positive.”
Zzz…
Don’t just recite process. Explain consequence. To Larry & Lisa Listener, typically self-congratulatory source material like that copy is irrelevant blah-blah-blah.
Bothering to actually explore the website, I found how it enables listeners to get help with: “potholes, damaged curb, traffic signals, weeds, dogs barking, abandoned vehicles, chemical discharge, water leaking, litter, road striping, ADA compliance, blocked drainage channel, street lights, damaged sidewalk, traffic/road signs, overhanging trees/shrubs, noise nuisance, hazardous parking, storm sewer leaking/blockage, water leaking on roadway, loose/protruding manhole cover, discrimination complaint, Fair Housing complaint.”
Unwrap the package.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
Cumulus Media announces that Detroit news/talk station WJR AM 760 will air NFL football on Monday and Thursday nights through a new agreement with Westwood One. WJR AM 760 will provide exclusive and comprehensive coverage of the 2024-2025 NFL season, broadcasting Monday and Thursday night regular season football games on the station and in a simulcast on Cumulus Media’s WDVD-FM HD2. WJR AM 760 coverage will also include the NFL Playoffs, beginning with the wild card round and ending with the Super Bowl. Coming up on WJR AM 760’s NFL coverage is the Buffalo Bills match-up against the Miami Dolphins in Miami tonight (9/12) at 7:30pm. Ann Thomas, PD of WJR AM 760, tells TALKERS, “WJR is thrilled to partner with Westwood One to bring Monday and Thursday night NFL football to Michigan residents.”
Pictured above are the on-air celebrities and athletes who participated at the Siwanoy Country Club in Bronxville, NY. For more information about the BFoA, please click here 
Dylan Douglas to Host New Gen Z Political Program Exclusively for SiriusXM’s Progress Channel. 
Beasley Media Group has announced the official launch yesterday (8/28) of Augusta Today, a new online news site. Augusta Today will focus on local news in, around, and about the Greater Augusta metro area. Developed with the goal of giving people both “the stories they want and the news they need,” the hyper-local publication features established Augusta-area writers and media figures such as Ashley Brown, Austin Rhodes, and Kris Fisher. Augusta Today will be free. “Free and easy – that’s the mantra,” says editor-in-chief Steven Uhles. “We wanted to make sure that these stories were not blocked by a paywall and that our conversations with the community remain unfettered and unencumbered.” Inspired by both the classic daily newspaper model and the more free-wheeling approach of alternative weeklies, Augusta Today has been developed “to educate as well as entertain” featuring breaking local news, sports coverage, lifestyle features and an array of columns. “We all are extremely excited about Augusta Today and what we believe it will mean to this community,” Kent Dunn, VP/market manager of Beasley Media Group tells TALKERS. “We see this as a great addition to our portfolio of radio stations here in the Augusta market and a real extension of our local-first approach to engaging with the community.” To visit Augusta Today please 
As the iconic run of legendary WCBS Newsradio 880 in New York City draws to a close after 57 years of service to the Big Apple, the storied outlet presented a live special called “WCBS 880 News: The People, the Moments, and the Events that Shaped Our Lives,” running today (8/22) between 10:00 am and 1:00 pm (still on air at press time). The event will replay this weekend. Familiar voices such as Charles Osgood, Charles Kuralt, Wayne Cabot, Deborah Rodriguez are just some of the hundreds of larger-than-life personalities to call the station home for more than half a century. While live anecdotes and tributes poured in from former on-air anchors and staff, the only news elements that ran during the time were weather and traffic. A party atmosphere blared every time the studio door opened. Wayne Cabot, hosting a portion of the morning, drew attention to this by saying, “And as you can hear from the newsroom, our own colleagues are not listening to us – as usual.” The radio station’s owner, Audacy, will keep the 24/7 all-news format in New York with 1010 WINS. The call letters WCBS will retire and emerge as ESPN New York and WHSQ-AM on August 26.
IBS National Conference Set for 2025. The Intercollegiate Broadcasting System (IBS) has announced its annual conference will be coming back to New York City next year. Set for March 7-8, 2025, the nation’s longest running, largest and most important gathering of college radio broadcasters will be held again at the Sheraton Times Square in the heart of Manhattan. Organizers have plans in the works for activities like additional sessions and tours during the day on Thursday, March 6 as well. Early registrants can save big bucks. $109 per person for up to 10 attendees, then the rest of your staff goes for free! This offer ends October 15, (and then prices and group deals go up). TALKERS publisher Michael Harrison, who was a featured speaker at last year’s conference says, “One of the most dynamic scenes in radio today connecting the present with the future is playing out on college campuses across the nation. Professional broadcasters interested in the future of this medium and industry should attend this event. I always come away from it invigorated and inspired.” For more info on IBSNYC 2025, please 
Sterling Shines in Philly. In the first two months since the debut of “Sterling Every Damn Night” on WPHT, Philadelphia, the quirky 9:00 pm – 12:00 midnight talk show hosted by Walter M Sterling (a.k.a. legendary media consultant Walter Sabo) has been gathering jaw dropping metrics. The show has delivered five times the total share of audience 12+ since the same time last year and has proven to be formidably competitive in every key news/talk radio demo. What makes it so interesting on an industry level is its departure from the standard left-right partisan politics that dominates the news/talk format. It covers what is described as “nightly life” – such as the trouble with customer service, in-laws, schools, and romance. What one talks about with their best friends is what the show discusses. Features on the show include listener calls, plus “People of Walmart,” “True Detective Stories,” and new perspectives on current events: Sterling had the first interview with a citizen of Ukraine while bombs were going off, and a Tel Aviv bus driver sharing thoughts on America’s alleged lack of support for Israel. The show is designed for guards up all night in the building lobby, people getting done with second shift, going on third shift, cramming for finals or trying to get the baby to sleep. This is a show that deserves radio industry attention.
A collaboration among iHeartPodcasts, Universal Television, and Wolf Entertainment, unscripted “Law & Order: Criminal Justice System” is scheduled to premiere next Thursday (8/22). It marks the first venture into investigative journalism for the “Law & Order” franchise. iHeartPodcasts president Will Pearson tells TALKERS, “Listener interest in true crime continues to flourish with new stories constantly being sought out across platforms. ‘Law & Order’ is a legendary series. It’s an honor to team up with UTV, Wolf Entertainment, and executive producer Elliot Wolf to develop this original slate of podcasts.” Wolf Entertainment’s EVP/digital Elliot Wolf is co-creator of the upcoming Amazon Prime series “On Call.” He comments, “We’re thrilled to join forces with iHeartPodcasts and UTV to bring the real stories that have shaped our criminal justice system, the bedrock of the ‘Law & Order’ brand, to life. The goal coming in was always to push the boundaries of audio storytelling. This series delivers on that while still being deeply informative and entertaining.” The series will consist of four seasons, each with 12 episodes. The first season will be hosted by former Brooklyn homicide prosecutor Anna-Sigga Nicolazzi and will focus on the American mafia in New York City during the late-1970s.
Humility means to be teachable. It’s the most important trait of great leaders and managers. For years I looked forward to focus groups to reveal the top-of-mind awareness of media among listeners. These groups always reminded us of a listener’s life priorities which never included radio listening! They taught us the correct secular language to use in promos and slogans, and what they remembered versus what we wanted them to remember.
The 33-year (1975 – 2008) radio voice of the NBA Houston Rockets, Gene Peterson, died this past Wednesday (7/24) succumbing to cancer at the age of 83. “How sweet it is” was Peterson’s signature victory call and – as noted on a Rockets’ Facebook page post – that catch phrase, “spanned across many franchise moments that will forever live in the hearts and minds of Rockets fans.” Peterson once told The Houston Chronicle, “I’ve watched the Rockets’ family grow, and I’ve watched my own family grow through it all; I know I’ve been blessed to live this life.” Team owner Tilman Fertitta comments, “We say goodbye to my friend and broadcasting legend, Gene Peterson. Gene devoted his life to the Rockets and brought passion and energy towards creating timeless memories for countless fans, including myself. I am forever grateful for the time I knew Gene and for the invaluable contributions he made to our city and franchise for over three decades. My thoughts are with his [family] during this difficult time.”
As a result of purchasing the frequency of long-silent Montauk, NY’s WEER-FM (88.7), The WNET Group will extend coverage of its public radio news/talk outlet WLIW-FM. The addition of 88.7 will allow WLIW-FM’s signal to reach Southern Connecticut and Rhode Island. WLIW-FM VP/GM Diane Masciale notes, “WLIW-FM has taken another step forward in our coverage and commitment to our community. In the weeks ahead, we’re also looking to deliver a new app that will allow audiences to easily take WLIW-FM wherever life takes them.”
intended it be a deregulatory exercise. NAB says, “The Local Television and Radio Rules retain and even tighten decades-old restrictions on which – and how many – television and radio stations broadcasters may own in a particular geographic market. The rules are premised on the notion that broadcasters could exert disproportionate influence by shaping news and entertainment options. But that idea is a relic from a bygone era – before the emergence of the Internet, smartphones, social media, and streaming. In reality, broadcasters today struggle to keep pace with rapidly proliferating audio and video platforms that are steadily taking audience share and advertising dollars. Instead of making it harder for broadcasters to compete, the Commission should have modernized its outdated rules because they are no longer justified. Given the significance of the Commission’s rules, the size of the regulatory record, and the number of parties involved, Petitioners respectfully submit that oral argument would be beneficial.”
Dr. Ruth Westheimer holds the audience share record for 18-34s in New York.
$63,000 for unit members in New York or Los Angeles and $58,000 for members in other locations; Annual minimum salary increases of 3% in the first year of the contract, and 2% in the second and third year of the contract; Continued 401(k) match, after the company cut the match for non-union employees; and the right to bargain over any implementation of artificial intelligence (AI) in the workplace. In a statement, the iHeart Podcast Network’s bargaining unit states, “We are incredibly proud to announce the ratification of our first contract. After two long years of bargaining, we’ve landed on a contract that we feel greatly improves our working and everyday lives. We are excited to begin life under a union contract and to continue to advocate for our entire unit.”
Trump… I’ll make the tough budget cuts that scare the career politicians. We’ll fix the way we fund schools so suburban parents pay less property tax. Give kids an education at school, not indoctrination. We’ll stop Joe Biden from using our state as a dumping ground for his illegals and end the handouts they get from Phil Murphy and weak sellout Republicans.” Townsquare Media says Spadea will continue to host his program until he becomes a legally qualified candidate. The company says, “We are sensitive to the legal parameters attendant in keeping a broadcast personality on air while they are seeking public office. Accordingly, we have taken steps and imposed guidelines to ensure that Bill’s on-air presence over the coming months and until he becomes a legally qualified candidate are in accordance with New Jersey election law, applicable FCC guidance, and industry standards and best practices for such circumstances.”
When market leaders drop rates, what comes next?
media on the costs and impacts of unintentional shootings by Black children in America. BIN president Tony Coles states, “This campaign is a shining example of the role community leaders play in the programming on the Black Information Network. This topic has been a part of so many stories we have aired, and keeping children and families safe is vital to the communities we serve. Bringing this campaign to life started with the BIN Local Roundtable and would not be possible without them.” The BIN Local Roundtable was designed as a forum for business and civic leaders from local communities across the U.S. to provide perspective and collaborate with BIN’s leadership team regarding the network’s programming and local engagement.