Industry News Uncategorized

TheVerge: Why iHeartMedia’s Conal Byrne is Bullish on Podcasting

Conal Byrne, the CEO of iHeartMedia Digital Audio Group, spoke with Nilay Patel about the podcasting industry at TheVerge’s recent Hot Pod Summit. In the wide-ranging interview, Byrne says iHeartMedia’s structure with its radio group part of the Multiplatform Division and podcasting part of the Digital Audio Group does not limit how the two interact. “To be clear though, there’s a whole lot of fluidity between these segments. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. We have this mantra at the company that ‘Any seller can sell anything any day of the week wherever they live and work,’ and that has rung pretty true. That’s driven most of our growth in podcasting over the last two, three, four years at the company.” He also credits iHeartMedia’s history as a radio company with educating him about how radio personalities have developed the art of conversation. “But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium.” Read the full story here.

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BFoA Announces 2023 Leadership Awards Recipients

The Broadcasters Foundation of America announces the recipients of the 2023 Leadership Awards that are given annually in recognition of career contributions to the broadcast industry and the community at-large. The Awards will be presented at the Broadcasters Foundation Annual Breakfast on April 19 during the NAB Show. The 2023 Leadership Awards honorees are: Jim Doyle, founder, JDA Media; Steven Lanzano, president, Television Bureau of Advertising; Rush Limbaugh, radio host and political commentator, deceased, award accepted by his widow Kathryn Limbaugh; Debra O’Connell, president, networks, The Walt Disney Company; Deborah Parenti, president/publisher, Radio Ink/RBR+TVBR; and Heidi Raphael, chief communications officer, Beasley Media Group. The Broadcasters Foundation will also present the Lowry Mays Excellence in Broadcasting Award during the Breakfast. That honoree will be announced shortly. The Broadcasters Foundation Breakfast is complimentary to all in broadcasting. Registration is required, call 212-373-8250 or email info@thebfoa.org.

Industry News

TALKERS News Notes

— PodcastOne announces that it has secured renewals for several tentpole programs that keep top performing and fan favorite podcasts with the network for the foreseeable future. The podcasts include: “The Adam Carolla Podcast,” “The Jordan Harbinger Show,” “LADYGANG,” “Off The Vine with Kaitlyn Bristowe,” and “Court Junkies.” PodcastOne president Kit Gray says, “The secret to our success as a network is the strength and longevity of our relationships with our partners in podcasting. In the exciting landscape of digital audio entertainment, being able to continue those relationships with six of our top performing and most beloved programs is a testament to our team’s hard work and dedication.”

— SiriusXM announced a new show inspired by The Last Mile (TLM), a unique in-prison program that’s changing lives through technology-based education by preparing currently incarcerated students for careers upon their release. “The Last Mile Radio,” hosted by the program’s co-founder, Chris Redlitz, and formerly incarcerated musician and audio producer, Eric Abercrombie (known as Maserati-E), premieres on Saturday (3/4). Every week “The Last Mile Radio” will amplify the voices of influencers who are helping evolve the U.S. Justice System as we know it.

— iHeartMedia and the NBA unveil a new slate of team-specific shows coming to the iHeart/NBA Podcast Network. The lineup includes original podcasts from six NBA teams – the Boston Celtics, Brooklyn Nets, Charlotte Hornets, Cleveland Cavaliers, New Orleans Pelicans and San Antonio Spurs. iHeartMedia Digital Audio Group CEO Conal Byrne says, “We are proud to leverage iHeart’s unmatched scale, reach and digital platform to continue to deliver compelling NBA content to fans. Together with the NBA and its teams, we look forward to bringing even more one-of-a-kind stories and cultural experiences to fans across the country.”

Industry News

Yesterday’s (2/28) Top News/Talk Media Stories

The Supreme Court hears arguments over the constitutionality of President Joe Biden’s student debt forgiveness plan; the escalating military action in Russia’s invasion of Ukraine and Vladimir Putin’s threats against the West; Belarusian leader Alexander Lukashenko meets with Xi Jinping in Beijing; Lori Lightfoot loses reelection bid as mayor of Chicago after criticism over city’s crime spike; the U.S. Energy Department’s conclusion that COVID was likely the result of a Chinese lab leak; Attorney General Merrick Garland goes before a Senate Judiciary Committee oversight hearing today (3/1); the legal battles facing former President Donald Trump; and the record snow and rain hitting California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WPHT, Philadelphia Presents Major Live On-Air “Mayoral Showcase”

In what is being described as a first in Philadelphia talk radio, Audacy’s WPHT presented a huge three-hour debate/discussion/showcase on Friday (2/24) involving six Democrats and one Republican running for mayor in the crime-stricken city. Hosted by the widely acknowledged “Dean of Philadelphia Talk Radio,” Dom Giordano, on his 12:00 noon – 3:00 pm radio program and Facebook video stream, the event is receiving praise from all quarters for its thoroughness and even-handedness. It was a historic talk radio feat to organize a live event with such a large number of candidates and particularly with that many Democrats on a conservatively oriented station. Due to the horrific violence in Philadelphia, the main conversations centered on public safety, support for police, and whether to retain the current police commissioner. Station feedback indicated many listeners outside the city limits welcomed the showcase because they acknowledged that crime in Philadelphia is bleeding over into the suburbs and a significant percentage of residents still want to work in and visit Philadelphia. Reflecting on the event, Giordano tells TALKERS, “This presentation required vision from Audacy and WPHT management, trust from the Democratic candidates, the willingness of listeners to analyze which Democrat would be best on public safety, and great dogged producing from Dan Borowski, our amazing executive producer.” 

Pictured above are (from l-r): Giordano, Maria Quinones Sanchez and Derek Green.  Both Sanchez and Green are former city council members who recently resigned to run for mayor.

Industry News

Cumulus Launches Mark Levin YouTube Channel

Cumulus Media announces the launch of talk radio host Mark Levin’s official podcast channel on YouTube. Cumulus says, “The Mark Levin YouTube channel provides fans with a new platform to access each day’s podcast with new insights and unique commentary on the day’s top news events and issues from one of America’s pre-eminent constitutional experts and conservative voices.” Also featuring archived content, the official podcast YouTube channel offers Mark Levin Audio Rewind (complete audio of Levin’s Monday through Saturday podcast episodes), Mark’s Take on History – a collection of Levin’s monologues about key moments in American history, Newsmaker Interviews – Levin’s one-on-one sessions with notable figures, America’s Election Coverage – highlights from Levin’s election coverage over the years, and Shorts – Levin’s 59-second take on hot issues. Levin comments, “I am very excited about being on YouTube with my audio content. Having ‘The Mark Levin Show’ on another platform gives me a chance to connect with new listeners and bring fresh content to my longtime followers. I know there are a lot of different ways people find content, and this enables me to share my audio library in a creative way with a whole new audience.”

Industry News

WABC, New York Owner John Catsimatidis Publishes New Book

Billionaire entrepreneur John Catsimatidis, owner and CEO of the Red Apple Group which includes Red Apple Media, WABC Radio, and Red Apple Audio Networks publishes his new book, How Far Do You Want to Go? Lessons from a Common-Sense Billionaire (Matt Holt, 2023), in which he reveals how his instincts and common sense propelled him to massive business success. In the book, Catsimatidis shares his dynamic story, from his beginnings in the grocery business to entering the political arena, including a New York City mayoral campaign. He says, “The American dream doesn’t come with an instruction manual – or even a sign to let you know when you’ve arrived at the finish line. I’m far from finished. Buying WABC and launching Red Apple Media and the Red Apple Audio Networks has been a dream come true. I wrote How Far Do You Want to Go? to help others with an entrepreneurial spirit achieve success.”

Industry News

Jimmy Failla Guest Hosts FOX News’ “Gutfeld!” Show

FOX News Radio host Jimmy Failla served as guest host on last Friday night’s edition of FOX News Channel’s “GUTFELD!” program starring Greg Gutfeld. Failla hosts the 12:00 noon to 3:00 pm ET daypart on FOX News Radio and among his talents is stand-up comedy, making him a more-than-qualified guest host on Gutfeld’s show that offer’s a humorous take on the day’s news.

Pictured above (from l-r) on the set of the “GUTFELD!” show is the cast from Friday’s program: novelist and literary critic Walter Kirn, FOX News analyst and regular GUTFELD! panelist Kat Timpf, Failla, “Bar Rescue” host John Taffer, and FOX News Radio host Guy Benson.

Industry News

2023 Black Effect Podcast Festival Scheduled for April 22

Charlamagne Tha God and iHeartMedia announce the 2023 Black Effect Podcast Festival will take place on Saturday, April 22 from 12:00 noon to 8:00 pm ET at Pullman Yards in Atlanta. The festival is designed to “celebrate, uplift and amplify Black voices in the podcast industry.” Charlamagne Tha God will join the festival alongside some of the Black Effect’s most popular personalities for a day full of live podcast tapings and informative discussions aimed at aspiring podcasters in the Black community. The festival will be hosted by Charlamagne Tha God and “Carefully Reckless” host and comedian Jess Hilarious. Charlamagne Tha God says, “In 2023, Black creators are at the forefront of a movement reverberating across today’s cultural landscape, and we’re excited to bring this to life for the community at The Black Effect Podcast Festival in Atlanta this spring. With this festival we want to inspire and uplift new and aspiring podcasters while also showcasing the incredible voices on The Black Effect Podcast Network.”

Industry News

Bendixen and Partners Launch RMR Media Strategies

News and talk radio programming pro Mike Bendixen and industry professionals Rob Farina and Rob Basile are launching RMR Media Strategies, a new full-service agency for creators and brands. The Toronto-based agency says that it is specializing in talent coaching, content strategy and development, and brand partnerships, with the aim of helping high-performing talent and brands reach their potential audience. Bendixen, who served for years as program director for CFRB, Toronto “Newstalk 1010,” says, “We believe that there’s a real need in the market for a specialized agency that can help talent and brands build audiences and reach their full potential.”

Industry News

iHeartMedia Debuts Podcast Brand Safety Tool

iHeartMedia is launching new brand safety technology for podcast advertising powered by Sounder. iHeartMedia says it is the first to go live with Sounder’s AI and Machine Learning (ML) technology, giving brands episode-specific safety assurance, a level of precision previously unavailable in podcast inventory, at scale. Sounder says its technology is the first to help advertisers deem if a podcast episode is brand safe before an ad runs, enabling advertisers to plan and execute campaigns with confidence. iHeartMedia chief data officer Brian Kaminsky says, “Audio had been without a truly operative brand safety tool that gave advertisers the ability to run without risk at a national scale. The process was labor intensive, fragmented, and often failed to deliver the level of protection brands truly needed. We looked at every potential solution in the industry, and Sounder’s technology is far ahead when it comes to brand safety and suitability. This new tool changes the future and opens up endless possibilities. Brands are now able to opt out of content they deem unsafe and inappropriate. Our partnership with Sounder has set a new benchmark for transparency in audio advertising that has been long overdue.”

Industry News

WJR, Detroit Raises $1.8 Million During Radiothon

Cumulus Media’s news/talk WJR-AM, Detroit raised $1,888,503 to aid The Salvation Army of Metro Detroit combat hunger and homelessness in Metro Detroit via the 36th Annual Bed & Bread Club Radiothon held on February 23-24. The 27-hour radio fundraiser featured WJR personalities Paul W. Smith, Sean Baligian,  Marie Osborne, Tom JordanChris Renwick, Lloyd Jackson, Mitch Albom, Ken Brown, Steve Courtney, Guy Gordon, and Bed & Bread Club founder and Radio Hall of Famer Dick Purtan, broadcasting from The Salvation Army Great Lakes Divisional Headquarters in Southfield. The Bed & Bread Club Radiothon has raised a total of more than $43.1 Million over the life of the radiothon.

Industry News

Triton Digital Reveals Top Streamers for January

Triton Digital published the data for its ranking of the top streaming publishers for January of this year, based on Average Active Sessions. iHeartRadio remains #1 with 293,362 AAS, followed by NPR Member Stations at #2 (77,602 AAS), and Audacy at #3 (58,527 AAS). Other commercial broadcasters making the top 30 include Cumulus Streaming Network at #4 (40,999 AAS), Beasley Broadcasting Corporate at #6 (18,862 AAS), Hubbard Broadcasting at #8 (14,792 AAS), Urban One at #11 (9,601 AAS), and Salem Communications at #12 (8,244 AAS). See the complete top 30 here.

Industry News

TALKERS News Notes

Software firm vCreative and radio creative service Yamanair Creative announce a deal in which vCreative’s vPro will be the primary operational platform for all of Yamanair’s services. vCreative CEO Mary DelGrande says, “Yamanair is a force in radio creative and we are thrilled that they have chosen our new vPro platform. This partnership will streamline operations for our mutual customers who will see immediate and impactful efficiencies in their creative process.”

— FOX News Audio is expanding its true crime content with a new weekly podcast as well as a True Crime Minute for smart speakers. “Outnumbered” co-host Emily Compagno will debut “The FOX True Crime Podcast with Emily Compagno” today (2/28) with new episodes dropping Tuesdays and Thursdays every week. Compagno will be joined each week by a team of FOX News Digital true crime reporters, legal and law enforcement experts and the FOX News Investigative Team. The first episode of the podcast will examine the Murdaugh trial, while the second will analyze an Alabama hostage situation from 2013 involving the murder of a bus driver and the kidnapping of a kindergartener in Midland City.

— SiriusXM NFL Radio is providing listeners nationwide with coverage of the annual NFL Scouting Combine in Indianapolis today (2/28) through Saturday (3/4). SiriusXM NFL Radio hosts in Indianapolis will include former NFL front office executive Pat Kirwan, former NFL coach Charlie Weis, former NFL players Charles Davis, Jim Miller, Kirk Morrison and Solomon Wilcots, and Bruce Murray.

Industry News

Yesterday’s (2/27) Top News/Talk Media Stories

The U.S. Energy Department’s conclusion that the cause of COVID was likely a lab leak and renewed speculation the Chinese government knew about it; Ron DeSantis’ takeover of the Disney district; the Supreme Court hears arguments over President Joe Biden’s student debt relief program; the intensifying fighting in Russia’s invasion of Ukraine; House Speaker Kevin McCarthy’s issuing January 6 footage to FOX News Channel’s Tucker Carlson; the legal battles facing former President Donald Trump; the aftermath of the toxic train wreck in East Palestine, Ohio; the record snowfall in California and the tornadoes that swept through Oklahoma; the released testimony from the Dominion-FOX News lawsuit; and this week’s CPAC taking place in Maryland were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Round Four of January PPMs Released

Barry Farber - usedThe fourth of four rounds of ratings data from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Urban One’s news/talk WIBC-FM, Indianapolis comes back from the Holiday survey with a 1.5 share increase to post a 7.2 share (weekly, 6+ AQH share) but remains ranked #3. In Milwaukee, iHeartMedia’s news/talk WISN-AM adds eight-tenths to finish the survey with a 9.6 share that lifts it to the #1 rank, while Good Karma Brands’ crosstown news/talk WTMJ-AM adds 1.3 shares to wrap the survey with a 7.5 share but remains anchored in the #5 spot. In Nashville, Cumulus Media’s news/talk WWTN-FM tacks on 1.3 shares to finish with a 6.2 share, good for the #6 rank, while iHeartMedia’s crosstown news/talk WLAC-AM is off two-tenths, finishing with a 1.0 share and the #19 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

TALKERS News Notes

Salem Media Group, Inc announces it is issuing an irrevocable notice of redemption to the trustee of its outstanding 6.75% Senior Secured Notes due 2024. The Notice calls for the redemption – set for March 27, 2023 – in full of the remaining $36.5 million in outstanding aggregate principal amount of 2024 Notes at a price equal to 100% of the principal amount of the 2024 Notes being redeemed, plus accrued and unpaid interest to the redemption date. Salem expects to pay the redemption price for the 2024 Notes by issuing an additional $44.685 million in aggregate principal amount of its 7.125% Senior Secured Notes due 2028 to certain holders of its 2028 Notes pursuant to a purchase agreement entered into with such holders in connection with the initial issuance of the 2028 Notes.

Major League Soccer’s D.C. United announce that it and iHeartMedia Washington D.C. are extending their partnership for iHM to handle local radio broadcasts for the team’s regular season matches on WTSD-AM, WWDC-HD2, and W284CQ and the iHeartRadio App. Dave Johnson, who has called matches for D.C. United since the club’s inception in 1996, will lead the production as the play-by-play commentator. Bruce Murray, former United States National Team player and DMV native, will accompany Johnson to begin the season.

Bloomberg Radio – syndicated nationally by Key Networks – announces that it welcomes new affiliate Cox Media Group’s WSB-AM/WSBB-FM, Atlanta. “95.5 WSB” says it will broadcast Bloomberg business content that is geared towards the burgeoning Atlanta market.

Industry News

The Weekend’s Top News/Talk Media Stories

Russia’s ongoing invasion of Ukraine and the UN General Assembly votes calling for an end to the war; the U.S. Energy Department concludes COVID outbreak was likely caused by lab leak; the blowback against “Dilbert” creator Scott Adams after his tirade calling Black Americans a “hate group”; the snowy weather hitting Southern California; the aftermath of the toxic train wreck in East Palestine, Ohio; the GOP race for the nomination in ’24; the legal battles facing former President Donald Trump; President Joe Biden’s student loan forgiveness plan goes before the Supreme Court this week; and Sunday evening’s SAG Awards ceremony were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Multiplatform Star Doctor Asa Debuts as Ringside Physician

TALKERS Heavy Hundred radio personality, Dr. Asa Andrew (known as “Doctor Asa”) founder of the Dr. Asa Network and perennial star of the TALKERS annual convention, is fulfilling a lifelong ambition by entering the world of professional wrestling. From his years as assistant strength and conditioning coach of the national championship Florida State Seminoles football team under legendary coach Bobby Bowden, he developed a passion for sports medicine and athletic performance. An athlete himself, Doctor Asa first entered the space of professional wrestling in 2000 being trained by the WCW Power Plant and the “American Dream” Dusty Rhodes. However, this lasted a short time as life took him into a chance meeting with Dave Ramsey which inspired the launch of his highly successful health talk radio career. But fate has again intervened and Andrew was given a second chance when his old friend WWE Hall of Fame legend “Diamond” Dallas Page challenged him to compete again in the field he worked so hard to enter for years… by getting back in the “squared circle” at age 50. Doctor Asa re-trained this past year with Dusty Rhodes’ son, Cody Rhodes, who is set to go against Roman Reigns for the undisputed WWE Championship at WrestleMania in Hollywood, California on April 1 and 2.  In signing with Impact Wrestling, one of the top three wrestling promotions in America, Doctor Asa has taken on the role as head of medical and sports performance for the company. His new title? “Doctor Asa, Ringside Physician.” TALKERS publisher Michael Harrison, an avid fan of wrestling, boxing and MMA, says, “Don’t be surprised if the doctor in scrubs sitting at ringside doesn’t wind up in the midst of the action should things get out of hand.”

Industry News

Round Three of January PPMs Released

Barry Farber - usedThe third of four rounds of ratings information from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM rises six-tenths to finish the survey with a 6.6 share (weekly, 6+ AQH share) that lifts it to the #4 rank, while iHeartMedia’s crosstown news/talk KEX is up eight-tenths for a 3.0 share finish good for the #10 rank. Urban One’s news/talk WBT-AM/FM, Charlotte adds six-tenths to finish the sweep with a 4.3 share that boosts it to the #8 rank. In San Antonio, iHeartMedia’s news/talk WOAI rises nine-tenths for a 3.5 share finish that puts it in the #9 position, while Alpha Media’s crosstown news/talk KTSA adds seven-tenths to finish with a 3.2 share good for the #13 rank. iHeartMedia’s news/talk KNRS-AM/FM, Salt Lake City grows 1.5 shares to finish with a 5.9 share that lifts it to the #3 rank, while Bonneville’s crosstown news/talk KSL-AM/FM rises nine-tenths to finish the survey with a 5.5 share as it remains ranked #5. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

Boston Globe and NESN Partner for “Boston Globe Today” Show

Boston Globe Media and cable sports channel New England Sports Network (NESN) are partnering for a jointly produced, in-depth news and sports program debuting across multiple platforms in Spring 2023. The half-hour show will air Monday through Friday at 5:00 pm on NESN and will stream on the NESN 360 app, the Globe’s app, and on Globe.com. The two sides say, “‘Boston Globe Today’ will provide an in-depth perspective on stories from the Globe’s newsroom, offering a deeper dive of major news, politics, business, and entertainment stories and how they impact New Englanders.” Boston Globe Media CEO Linda Henry adds, “We are continuously improving the ways that we deliver vital news and information to our community and are excited to build a television show that will bring the Globe’s award-winning journalism to a broader audience. ‘Boston Globe Today’ reflects our commitment to serve our community, invest in local journalism, and for Boston Globe Media to be an innovative news leader.” The program will be hosted by national media personality Segun Oduolowu and will air from a new, state-of-the-art broadcast studio in The Boston Globe’s downtown newsroom. It will focus on news Monday through Thursday and devote Friday to sports. On Friday, Globe sports columnist Christopher Gasper will anchor.  Oduolowu comments, “I’m thrilled to join the ‘Boston Globe Today’ team, working on this exciting collaboration between the Globe and NESN. I look forward to diving into the stories affecting this historic city and New England at large, drawing on the considerable talents of the Globe newsroom.”

Industry News

Doug Stephan’s Good Day Adds New Affiliates

Good Day Networks announces that the “Good Day with Doug Stephan and Jai Kershner” morning program adds 21 affiliate stations. New stations include: WPRR-AM, Bradenton, Florida; KREI-AM, Farmington, Missouri; KSWM-AM, Aurora, Missouri; KKTX-AM, Corpus Christi; KLOO-AM/FM, Corvallis, Oregon; WWNR-AM/FM, Beckley, West Virginia; WIZM-AM/FM, La Crosse, Wisconsin; KSYL-AM/FM, Alexandria, Louisiana; KCLV-AM, Clovis, New Mexico; KNUA-AM/FM, Salina, Kansas; KOFI-AM/FM, Kalispell, Montana; WZNU-AM/FM, St. George, Utah; WGEZ-AM/FM, Beloit, Wisconsin. The “Good Day” show is part of the USA Radio network and is built as a morning show that can be time-shifted for use in all dayparts.

Industry News

TALKERS News Notes

— Saga Communications, Inc. will release its fourth quarter and year end 2022 financial results at 9:00 am ET on Thursday, March 9. The company will also hold a conference call on the same day at 11:00 am ET.

— SiriusXM renews the weekly program “Let’s Go!” that stars Tom Brady, Larry Fitzgerald and Jim Gray. It will air each week on SiriusXM’s Mad Dog Sports Radio and SiriusXM NFL Radio channels. Following those airings, the full-length podcast versions of Gray’s extended conversations with Brady and Fitzgerald will be available in the SXM App.

— Audacy’s Cadence13 and Parallel are producing a 15-part podcast series “This Little Light,” created and hosted by Red Hot Chili Peppers founding member Flea. The series is about falling in love with music, music education, and finding beauty in the chaos of the creative process. Flea, co-founder of the nonprofit Silverlake Conservatory of Music, invites musical guests from all genres to talk about how they fell in love with music, including the teachers that guided them, the influences that inspired them, and how the lessons they learned as young musicians have shaped their creativity, resilience, and careers. Guests range from legends to rising stars, and include Rick Rubin, Patti Smith, Thundercat, Margo Price and Cynthia Erivo.

— iHeartMedia and the NBA announce the new podcast, “Maxey On The Mic,” hosted by Philadelphia 76ers guard and 23-year-old Texas native Tyrese Maxey. Maxey says, “I’m thrilled to tip off my new podcast and can’t wait to tap in with my lineup of amazing guests. I’ve always wanted to do something like this and I’m grateful to the NBA and iHeartMedia for giving me this amazing platform.”

Industry News

Pioneering Media Figure Patricia B. Greenwald Passes at 92

TALKERS has been informed by the family of Patricia B. Greenwald that she died peacefully on February 3 at 92. A pioneer in market research, she had a successful career spanning 50 years with America’s top advertising agencies, including Interpublic Group and DMB&B, as well as founding her own firm. Following her career in advertising, she co-founded and co-owned Daynet Radio Broadcasting in the early 1990s with the late Barry Farber and Alan Colmes. Daynet was one of the early independent networks established in the modern era of talk radio that had a significant influence on the business models of many syndication firms that followed it. Its initial talent roster included Farber, Colmes, Dr. Joy Browne and several other high-profile figures. Greenwald was also a theater producer on and off-Broadway, and owned theaters in New York and London. She was a member of the Lotos ClubHarmonie Club and the Friar’s Club, where she co-founded the “Gift of Laughter” philanthropy for wounded warriors. She was predeceased by her former husband James L. Greenwald, chairman emeritus of Katz Media Group. A memorial service is being planned. In lieu of flowers, please make donations to the ASPCA.

Industry News

Top News/Talk Media Stories for Week of February 20-24

President Joe Biden’s trip to Europe and his surprise journey to Ukraine was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was Russia’s continuing invasion of Ukraine, Vladimir Putin’s threats against the West and his exiting the nuclear arms treaty, followed by the strained relations between the U.S. and China over China’s spy program and its growing alliance with Russia at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry Views

The Power of Magical Contesting

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Radio is good at contests. TV and print suck at contests. However, when listeners are asked why they tune to radio, contests are at the bottom of the list.

Contests are at the bottom because the question is not worded correctly. Dozens of focus groups reveal that nobody admits to entering radio contests. Wrong question. We changed the question: “Most people enter radio station contests, which ones have you entered?

Nine out of 10 hands shot up – all groups all demos. Every time.  That’s not the news. The news is that all participants STILL HAD THE PRIZE.  Yes, they kept it as a valued treasure.

The contesters remembered the station, the time they won and the DJ, even if they won 20 years ago. Why? Because it was their brush with show business magic. Radio makes magic. The more magic radio makes, the greater its engagement with listeners.

There is no magic awarding “$1,000 in our national contest.” Imagine following the $1,000 station promo with a news story about $2 billion Powerball drawings. Radio cannot compete for prize money, but radio can compete with magic. Yes, the research will show that most people want to win cash, but radio can’t give away enough cash to be memorable or emotional. Radio can make magic with creativity for very little money.

At the end of this column I’ll share with you the most magical contest ever produced by a radio station. To make magic first dive into the list of needs in a person’s mind. In 1974! I launched the first PAY YOUR RENT OR MORTGAGE contest. It was on WOR-FM in New York City.  Every winner came to the station to pick up their check and made the same statement, “I bet no one else had a bigger rent.” The rent or mortgage payment looms so large in our collective brain that it is overwhelming. What else looms large in your listener’s brain -solve the need, award the prize. Turn the $1,000 cash from corporate into something cool and top of mind.

For true engagement, award a specific element from your station or show. For example, Robert Clotworthy is the VO announcer on History Channel’s Ancient Aliens and The Curse of Oak Island. You know the voice. Clotworthy is a frequent guest on my show, “Sterling on Sunday.”  As a prize, we offer Robert to voice your voice mail greeting: “IS PETER A REMNANT FROM OUR DISTANT PAST? ANCIENT ALIEN THEORISTS SAY…LEAVE A MESSAGE.”

Every winner will be asked by their friends “How did you get that???”

Three keys to a successful contest: The prize, the prize, the prize. Very important: The magic of the right prize benefits the overall appeal of the station to every listener, not just contest players. That urgent suggestion is rooted in this astonishing fact first revealed by early PPM data: Contest players are primarily contest players. The PPM measures actual people and actual behaviors. Most contest players float to ANY station offering contest prizes. When the contest is over, the players migrate to the next station offering a contest prize.

This is the most magical contest ever produced, please listen to the whole, humbling aircheck. https://youtu.be/yt3io2nFlt4

 Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com.

Industry News

Cumulus Media Q4 2022 Revenue Dips; Up 4% for Full Year

Reporting its operating results for the fourth quarter of 2022 and for the full year, Cumulus Media says Q4 net revenue was $251 million, a decline of 0.4% over the same period in 2021. For the full year of 2022, net revenue was $953.5 million, an increase of 4% over all of 2021. While Cumulus reported a small loss for Q4 of 2022 ($54,000), the company is reporting net income of $16.2 million for the full year, a decline of 6% from the full year of 2021. For the full year of 2022, Cumulus’ broadcast radio revenue was basically flat (-0.1%) at $709.6 million and its digital revenue was $142.3 million, an increase of 12.2%. Breaking down the broadcast radio segment, spot revenue was $479.8 million – up 4.9% over 2021 – but network revenue was off 9% for the year at $229.7 million. Cumulus president and CEO Mary G. Berner says, “Despite considerable economic turbulence, we delivered fourth quarter financial performance in the upper half of our guidance range, continuing a multi-year period of significant accomplishments. Operating through a series of difficult macroeconomic environments, including the pandemic, we successfully executed a strategic plan under which we developed and drove new areas of growth, right sized the balance sheet, improved the company’s operating leverage and returned capital to shareholders. As a result, we have delivered consistent revenue growth, built several digital businesses to a $150+ million revenue run-rate, reduced our net leverage to its lowest level in more than a decade, and boosted our liquidity to give ourselves optionality regarding capital allocation.” Looking ahead to 2023, we continue to face substantial economic headwinds. However, our battle-tested skill in performing during challenging times, as well as our very strong financial position, gives us substantial confidence in our ability to not only weather this depressed ad environment but take full advantage of opportunities that may arise over the coming quarters.”

Industry News

Round Two of January PPMs Released

Barry Farber - usedThe second of four rounds of ratings information from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media news/talk WMAL-FM adds four-tenths for a 3.8 share (weekly, 6+ AQH share) finish and remains ranked #7, while Hubbard Broadcasting’s crosstown all news WTOP-FM is up eight-tenths for a 8.6 share finish that lifts it to the #2 rank. iHeartMedia’s news/talk WRKO rises nine-tenths to wrap the survey with a 3.7 share that boosts it to the #11 spot as sister all-news WBZ-AM jumps half a share to finish with a 5.3 share good for the #5 rank. In Seattle, Bonneville’s news/talk KIRO-FM tacks on six-tenths to finish with a 6.1 share and jumps to the #2 rank, while Lotus Communications’ crosstown all-news combo KNWN-AM/FM is flat at 5.5, and repeats in the #3 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

KNX-FM, Los Angeles Produces Town Hall on Post-Pandemic Learning

Audacy’s all-news KNX-FM, Los Angeles produced a live town hall on Tuesday (2/21) titled, “A Generation Lost,” that brought together students and experts to illuminate the unseen impacts of the Covid-19 pandemic on education and the workforce. The one-hour event was held in the Audacy SoundSpace on Los Angeles’s Miracle Mile. Mike Simpson, host of “LA’s Morning News” on KNX, and Charles Feldman, host of “KNX In Depth” and “LA’s Afternoon News” served as moderators. Audacy Southern California regional president Jeff Federman says, “There is no issue of more universal importance to our communities. It was important that we use our platform at KNX News to ensure parents and teens know they’re not alone in adjusting to a new reality.” Panelists included students Montserrat Hidalgo, Sarah Mian, and Alex Bielanski who discussed their first-hand experiences of how the pandemic shutdowns affected their education, social development, and mental health. Other panelists were Long Beach Unified School District superintendent Jill Baker, UCLA director of undergraduate admissions Gary Clark, Los Angeles Trade Tech College dean Chito Cajayon, and Stanford University professor Sean Reardon. You can see it on demand here.

Industry News

Edison Research Releases Black Podcast Listener Report 2.0

According to the Black Podcast Listener Report 2.0 from Edison Research with SXM Media and Mindshare USA, 43% of the Black 18+ population in the U.S. has listened to a podcast in the last month. Edison says that percentage is larger than the percentage of the overall 18+ population that reports listening to a podcast in the last month, which is 38%. Other findings of note from the study include: 1) Black women podcast listeners are more likely to be monthly listeners and Black men podcast listeners are more likely to be weekly listeners: Among Black monthly podcast listeners, 55% are women, but among Black weekly podcast listeners 52% are men; 2) Many Black monthly podcast listeners have begun listening to podcasts recently: 48% have been listening to podcasts less than a year; 27% have been listening less than six months; 3) 34% of Black monthly podcast listeners have stopped listening to a podcast they used to listen to regularly, but creators can address some of the reasons why: 24% of those who stopped listening said it was because the show stopped producing new episodes, 20% said they forgot about the show between seasons, 12% said the host offended them; and 4) Black weekly podcast listeners are more likely to engage with podcast advertisers than the overall U.S. weekly podcast listener: After hearing an ad on a podcast they regularly listen to, 61% of Black weekly podcast listeners (compared with 49% of U.S. weekly podcast listeners) recommended a product to a friend or family member; 68% of Black weekly podcast listeners (compared with 63% of U.S. weekly podcast listeners) gathered more information about a company or product; 52% of Black weekly podcast listeners (compared with 44% of U.S. weekly podcast listeners) purchased a product or service. Find out more about the report here.

Industry News

TALKERS News Notes

iHeartMedia’s news/talk WIOD, Miami reports that Florida Republican State Senator Blaise Ingoglia wants to designate a stretch of Cortez Boulevard between U.S. 41 and State Road 50 in Brooksville, Florida as “Rush Limbaugh Way.” He’s filed a name change bill for the regular legislative session that would take effect in July if passed.

Audacy, Inc. will report its 2022 fourth quarter financial results on Wednesday, March 15 before markets open. It will host a conference call and webcast at 10:00 am ET that morning to review the results and recent progress against its strategic initiatives.

Townsquare Media, Inc. will release fourth quarter 2022 financial results before the markets open on Thursday, March 9. It will host a conference call to discuss certain fourth quarter 2022 financial results at 8:00 am ET on that day.

SiriusXM announces its annual MLB Network Radio Spring Training Tour begins today (2/23) and run through March 11. SiriusXM says, “MLB Network Radio’s experts and insiders visit each MLB team camp, and Team USA as they prepare for the World Baseball Classic, to give listeners a comprehensive preview of every club. The MLB Network Radio Spring Training Tour will consist of one-hour shows, each dedicated to a single team. SiriusXM’s hosts – many of whom are former general managers or players – will interview players, managers and executives on location at various spring training ballparks and share an inside view of each club in preparation for the upcoming season.”

Industry News

Yesterday’s (2/22) Top News/Talk Media Stories

The Russia-Ukraine war, Vladimir Putin’s recent threat against the West, and China’s diplomatic visit to Moscow; the Supreme Court’s hearing of arguments regarding the liabilities of social media platforms for what users post; Marjorie Taylor Greene’s “national divorce” suggestion; the race for the GOP nomination for president in ’24; the toxic train wreck in Ohio and criticism of Transportation Secretary Pete Buttigieg’s handling of it; Wednesday’s deadly Orlando shooting spree that left three dead; the attacks between Palestinians in Gaza and forces in southern Israel; and the massive winter storm affecting much of the Northern U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.