Industry Views

Just Because You Found It Online Doesn’t Mean You Can Use It

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgA New Jersey radio station thought they were just being clever online. They scanned a photo from New Jersey Monthly, cropped out the photographer’s credit line, and posted it on Facebook – inviting listeners to edit and reshare it for fun. ying to engage listeners to interact with the station with more than just their ears.”

But that station, WKXW 101.5, ended up in federal court.

Photographer Peter Murphy sued for copyright infringement and removal of attribution. The Third Circuit ruled against the station – finding that the image was used without permission, credit removed, and the photographer’s ability to license his work damaged.

It wasn’t fair use. It was infringement.

Fair Use Won’t Save You from Getting Sued

Fair use isn’t a free pass – it’s a defense. That means someone’s already accused you of infringement, and now it’s on you to justify it.

Even when it works, fair use still costs time and money. In the WKXW case, the station used the entire photo, failed to transform it, and encouraged widespread online sharing. The court saw that as market harm – one of the most important fair use factors.

And don’t assume you’re safe just because it wasn’t part of the broadcast. Courts have made clear that even social media posts by broadcasters can undermine the value of the original and trigger liability.

Don’t Ignore It Just Because It Feels Small

In my own experience with clients fending off these kinds of claims, sometimes it’s obvious. Other times it’s a bluff. But even bogus claims can cost you if you don’t take them seriously from the beginning.

License It, Link to It, or Leave It

If you didn’t create it or license it, don’t assume it’s fair game. Look for content with clear reuse rights. Better yet – link to the source instead of copying it.

Because if a copyright holder comes after you, your intentions won’t matter. Only your rights will.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

KBLA, Los Angeles to Kick Off Black History Month Tomorrow (2/1) with Major Climate Justice and Black Health Campaign Aimed at CA Communities of Color

imSmileyAudioMedia, Inc. announced today (1/31) that its flagship Los Angeles-based radio station, KBLA Talk 1580, will launch year two of its Climate Justice work. This $2 million, 12-month campaign will link and combat the relationship between climate change and poor health outcomes for African Americans, other people of color, and the poor. The campaign was recently named a national semifinalist for the American Climate Leadership Awards 2025 by ecoAmerica. Climate inequities have taken a toll with multiple health triggers in the Black community, such as extreme heat and poor air quality, made worse by the recent wildfires.

Building on the success of last year’s campaign, KBLA will tailor brand-specific health messaging to the Black community, use strategic alliances to create a healthful behavior pipeline, create culturally and socially sensitive health education opportunities, and enhance knowledge and awareness among Black community stakeholders.

KBLA lineup

The initiative plans a robust schedule of climate/Black health-themed broadcasts and special programming during the next 12 months, free community events each quarter, a one-of-a-kind Black health online portal, two town halls broadcast nationally from Los Angeles, and a savvy social media and marketing campaign. Last year, KBLA Talk 1580 hosted a national conversation live on C-SPAN. It will do so again this year with the theme, “Narrowing the Gap: Addressing Health Disparities Among African Americans.” KBLA is being joined in this effort by an array of public and private partners.

“The harsher impacts of climate change weigh heavily on communities of color, as we can see with the impact of the wildfires on historic Black communities like Altadena where lives were lost, property was destroyed, and these toxic air pollutants are likely to cause even greater harm in the months and years to come,” stated Tavis Smiley, KBLA’s chief visionary officer, host of the nationally syndicated “Tavis Smiley Show,” and 2023 recipient of the coveted “Freedom of Speech” Award from TALKERS.  “There is real concern that these wildfires may leave even more inequity in their wake.”

As a Black-owned and operated major media company focused on these underserved communities, and as the most ‘trusted, credible and reliable’ media source in Southern California for African Americans and beyond, we are committed to doing more than talk in these troubled times,” added Smiley. “KBLA assigns itself the task of elevating the climate conversation connected to Black health outcomes by amplifying the voices of those who are most impacted by the climate catastrophes we are all witnessing in real-time.”

Industry News

New York Festivals Radio and TV & Film Awards Partners with JusticeAid to Launch the 2025 JusticeAid Award for Social Justice Storytelling

New York Festivals Radio and TV & Film Awards announce a new partnership with JusticeAid, a nonprofit organization dedicated to using art and music to raise awareness about civil rights challenges and inspire action for social justice.Together, they will launch the inaugural JusticeAid Award, a new honor that will recognize the highest-scoring entry across all Social Justice categories in the NYF TV & Film and Radio competitions.

Special Award - Oooooo Ahhhhh

The JusticeAid Award will be presented to the entry that demonstrates outstanding storytelling in addressing critical social justice issues. The winner will be determined by the esteemed NYF TV & Film Awards and Radio Awards Grand Juries, who will evaluate entries across a range of categories.

Categories within TV & Film Awards include News Program, News Report/Feature, Sports, Documentary, Entertainment Program, Entertainment Special, Promo, Streaming, Student, and Corporate Image.Radio AwardsNYF Radio Categories eligible for the award include News Program, News Report/Feature, Documentary, Entertainment, Promo, Digital, Podcast, and Student.

“With the JusticeAid Award, NYF shines a spotlight on the Social Justice categories across all genres and platforms encompassing Journalism and Entertainment categories alike. These stories show how individual actions can change the world and the ability of the human spirit to triumph over adversity,” states Rose Anderson, EVP/executive director of New York Festivals Radio and TV & Film Awards.

The first annual JusticeAid Award will be presented at the 2025 Storytellers Gala, a virtual event in the Spring 2025 celebrating global excellence in storytelling.TV Film Awards In 2024, over 180 award-winning teams worldwide shared their acceptances, while industry leaders spotlighted their creative journeys in special segments. Additionally, the JusticeAid Award-winning submission will be honored at the JusticeAid Concert in May 2025 in New York City, showcasing the transformative power of music and the arts to raise awareness for civil rights and inspire positive change.

The New York Festivals TV & Film and Radio Awards competitions receive entries from over 50 countries.  Members of the Grand Jury panels vote to determine the Shortlists and final standings for Tower Trophies. The 2025 Storytellers Gala will honor trophy winners of both competitions in the spring.

The official deadline to enter the 2025 New York Festivals TV & Film Awards is December 31, 2024. For more information on the 2025 TV & Film Awards visit: HERE.

The official deadline to enter the 2025 Radio Awards is January 31, 2025. For more information on the 2025 Radio Awards visit: HERE.

 

Industry News

Just Dropped: Musical Anthem Celebrating Talk Radio

Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, has released an anthem celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment.  Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!”  The original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the video visual components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio.  This amazing piece is the group’s way of giving back.” To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com.  For more information about Gunhill Road please visit www.GunhillRoadMusic.com.

Industry Views

CLIPPING JUSTICE: Fair Use in Media Creation

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imLet’s continue our ongoing series of articles about fair use. A recent case highlights fair use considerations in audio media and podcasting, particularly concerning music and short audio clips used in intros, where some creators assume that brief snippets automatically qualify as “fair use.” Legal experts clarify that using a song clip, even if brief, doesn’t inherently meet fair use criteria. Courts have emphasized that fair use hinges not just on brevity but also on factors like purpose, nature, and market impact on the original work. Music clips, even short ones, are often seen as significant portions of the original content, carrying substantial value, making unauthorized use in podcasts or similar formats legally risky.

The concept of “transformative use” is crucial in fair use evaluations; content must add new meaning or context to the original rather than simply reformatting it. For instance, the landmark 2 Live Crew case involving their parody of Roy Orbison’s “Pretty Woman” underscored that transformative uses might still face challenges if they impact the original’s market value. This demonstrates that merely placing music in a new setting doesn’t automatically render it transformative.

To mitigate risks, media creators often incorporate shorter clips alongside commentary or critique, which tends to align more closely with fair use. Collaboration or seeking permissions can often be a more practical approach to using impactful content without risking costly legal disputes. Legal sources, including Loeb & Loeb, emphasize that while fair use is an evolving area, obtaining permissions—or using royalty-free alternatives—is often the most straightforward route for creators.

A recent example in Thiccc Boy Productions v. Swindelle illustrates these principles in action. Swindelle, a YouTube creator, used clips from Thiccc Boy Productions’ podcast, hosted by Brendan Schaub, in his reaction videos, asserting a fair use defense due to added commentary. The court ruled in Swindelle’s favor, noting his commentary was transformative and unlikely to harm the original podcast’s market. This decision aligns with trends following Warhol Foundation v. Goldsmith, which clarified that “transformative” uses must contribute clear commentary or critique to meet fair use standards rather than merely repurposing the original.

For today’s media creators, consulting legal guidance before integrating copyrighted material is crucial as copyright law adapts to new digital contexts.

Media attorney, Matthew B. Harrison is VP/associate publisher, TALKERS; Senior Partner, Harrison Media Law; and executive producer, Goodphone Communications.  He is available for private consultation and media industry contract representation. He can be reached by phone at 724-484-3529 or email at matthew@harrisonmedialaw.com

Industry News

BFoA Adjusts Grant Guidelines and Application Process

In the wake of the catastrophic impact of Hurricane Helene and the impending Hurricane Milton, the Broadcasters Foundation of America is taking immediate steps to make sure every broadcaster who qualifies for emergency aid receives it quickly. BFoA president Tim McCarthy states, “We’ve temporarily adjusted ourim already streamlined Emergency Grant Guidelines and Application Process to make it even easier and faster to get funds into the hands of broadcasters hit hardest by these storms. The situation is catastrophic for many of our colleagues and with insufficient or total lack of internet service, an individual or families cannot even submit an application.” Under the adjusted guidelines, broadcasters who have suffered catastrophic loss contact their market or general manager, who then fills out the Hurricanes Helene and Milton Group Submission Form for all of those within their station who are applying. To access the new temporary application form market or general managers may click here. For more information about the Broadcasters Foundation, including how to apply for aid or make a donation, visit www.broadcastersfoundation.org, or contact 212-373-8250 or info@thebfoa.org.

Industry News

KBLA’s Climate Justice Symposium to Air on C-SPAN

Smiley Audio Media’s talk KBLA, Los Angeles Talk 1580 is presenting the Climate Justice Symposium at theim California Science Center in Los Angeles tomorrow (6/18) live from 4:00 pm to 7:00 pm PT and the program will be broadcast live on C-SPAN. The event is being moderated by Smiley Audio Media chief and KBLA talk host Tavis Smiley and will feature leaders of the nation’s climate and environmental justice community. Los Angeles Mayor Karen Bass will offer remarks and Dr. Cornel West will deliver remarks on the intersection of Climate Justice and Juneteenth.

Industry News

Veritonic Integrates with Adjust

Audio research and analytics platform Veritonic announces an integration with leading measurement and analytics company Adjust. Through this integration, Veritonic’s premier audio attribution solution will receive automated data about in-app conversion actions on mobile devices including installs, purchases,im subscriptions, and more. Veritonic CEO Scott Simonelli comments, “We take pride in our collaborations with visionary leaders, amplifying the impact of our solutions and elevating the value delivered to our clients. This seamless integration empowers us to furnish our clients with even more comprehensive, insightful, and actionable data. It equips them to finely tune their audio campaigns, ensuring optimal results while instilling confidence in the allocation of their advertising budget across channels.”

Industry News

KBLA, Los Angeles Kicks Off Year-Long Climate Justice Campaign

SmileyAudioMedia, Inc announces that flagship station KBLA, Los Angeles “Talk 1580 AM” is launching a $2 million, 12-month Climate Justice Campaign with four clear objectives: center the voices of communities of color in the climate conversation, connect at-risk fellow citizens with advocacy organizations, increase climate health literacy, and highlight frontline climate justice crusaders of color.im The company says that the initiative will achieve these objectives with a robust schedule of climate-themed broadcasts and special programming during the next 12 months, four free community events (one per quarter), two town halls broadcast nationally from Los Angeles, and a savvy social media and marketing campaign. KBLA says its public and private partners in this initiative include: LADWP, Metro, the Port of Los Angeles, CalEndow, California Community Foundation, the Sierra Club, the South Coast Air Quality Management District and others who will join the campaign in Q2, Q3 and Q4. Chief visionary officer and nationally imsyndicated talk host Tavis Smiley says, “The harsher impacts of climate change weigh heavily on communities of color. In these underserved communities, families are less likely to have air conditioning, shade trees, bus shelters, water and energy effective appliances and other infrastructure that’s critical to mitigate a changing climate. As the most ‘trusted, credible and reliable’ media source in Southern California for African Americans and beyond, our talk station is committed to do more than just talk in these troubled times. There is a clear connection between Dr. King’s moral consistence on the notion of reverence for human life or the interconnected nature of life and the future of our world house. On this MLK holiday weekend, KBLA assigns itself the task of elevating the climate conversation by amplifying the voices of those who are most impacted by the climate catastrophes we are all witnessing in real time. In a real sense, climate is king.”

Industry News

GBH News Establishes Equity and Justice Unit

GBH News announces the creation of a new multiplatform unit that will focus on racial and socioeconomic equity issues in Greater Boston and beyond. GBH says the Equity and Justice unit will develop regional and national interest stories around these key topics, expanding its commitment to community events, engaging directly with the audience, and elevating community voices using the GBH News platform. GBH president and CEO Susan Goldberg says, “Shining a light on inequity – whether around healthcare, housing, income, or other topics – is an important job for our news organization. As the nation’s largest producer of public media content, we want to ensure awareness of these pressing issues is woven into the stories we tell, the way we work, and the platforms on which we share news and information.”

Industry Views

Monday Memo: We Don’t Just Do Live Audio Anymore

By Holland Cooke
Consultant

What used to be “a radio station” is now the hub of live AND on-demand audio AND video AND text and graphics. As we populate all the platforms with which we share listeners’ attention (and advertisers’ do-re-mi), I’ve gathered tips from the pros:

im

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry News

Salem Partners with Just The News for Podcasts

Salem Media Group announces a new partnership between the Salem Podcast Network and Just Theim News for its podcasts from John Solomon, Victor Davis Hanson, and “Bauer and Rose” on the SPN platform. The agreement allows Salem to market and sell the podcasts to its array of advertisers and provide additional promotional support. Salem SVP Phil Boyce says, “John Solomon and his team are a perfect fit for Salem and will provide an additional layer of news credibility to the stories he covers. When you add Victor Davis Hanson’s podcasts, and those of Bauer and Rose, it makes the partnership complete.” Solomon comments, “Salem Podcast Network has amassed one of the most formidable audiences and lineups in the industry. We are excited to be joining the team and introducing our news and analysis to a whole new audience.”

Industry Views

Monday Memo: Why Not Just Podcast?

By Holland Cooke
Consultant

imI’m occasionally asked this by attorneys, real estate agents, personal finance advisors, and other local retail service professionals who are disappointed with results they’re getting from hosting weekend ask-the-expert call-in shows.

The Good News: Anyone can podcast.
The Bad News: Anyone can podcast.

That’s evident from the way many podcasts sound, without the planning and polish of a broadcast-quality presentation that demonstrates your expertise and comforting counsel.

So here’s Part 2 of the 2-part series that began here last week: Yes, DO podcast. Data from respected Edison Research demonstrates that podcasting attained “mainstream media” status back in 2016. So do accommodate your prospective clients’ appetite for on-demand media.

im

But who will know your podcast…exists? Lots of radio listeners and social media followers…IF the podcast is part of a coordinated multi-platform marketing strategy. A well-executed, well-promoted weekend show is the hub. Picture an octopus. The torso is the radio show. Appendages include podcasts – both whole hours on-demand and “snack-size” single topic solutions – and aircheck clips linked from social media posts, informative blog posts about issues callers raise, E-newsletter, etc.

Said another way: If the weekend show is a stand-alone, return-on-investment for brokering those hours can be dubious.

And – unlike hobbyist-sounding podcasters self-publishing in obscurity – you’re “real” because you’re on radio.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download. Follow HC on Twitter @HollandCooke

Industry News

Justin Shackil Joins WFAN’s Yankees Broadcasts

Audacy announces Justin Shackil is joining WFAN, New York’s flagship broadcast coverage of New York Yankees baseball as the station’s primary postgame show host for the Yankees Radio Network. He will also fill in for legendary play-by-play voice John Sterling for approximately 30 games, alongside Suzyn Waldman, during the 2023 season. Audacy New York market president Chris Oliviero states, “Justin is no stranger to the Bronx and his passion for the pinstripes make him the ideal person to join the iconic duo of John and Suzyn in the booth. His contributions to the broadcast last season were terrific and well received, so we’re excited to see him return in this enhanced role.”

Industry News

Crossover Media Group Adds “Justice Matters” to Podcast Roster

Audio content producer and advertising representative Crossover Media Group announces the addition of “Justice Matters with Glenn Kirschner” to its rapidly expanding podcast roster. Kirschner is an American attorney, a former U.S. Army JAG, former career prosecutor at the U.S. Department of Justice, and an NBC News/MSNBC legal analyst. In this podcast, he addresses matters related to politics, the law, government ethics, and the criminal judicial system. The podcast is published each Tuesday, Thursday, and Saturday. Crossover Media Group managing member Sue Freund says, “Glenn has earned an admirable reputation as one of America’s most respected legal and political analysts. He’s an ideal fit with our wide and diverse lineup of talk hosts appealing to listeners across demographics.” Crossover says this new podcast “joins a wide array of shows produced and/or represented by Crossover Media Group spanning the spectrum of political talk, analysis and opinion. The Crossover Media Group lineup also includes dozens of other popular podcasts and personalities in the genres of news, sports, true-crime, history, business, science, lifestyle, entertainment and pop culture – a content portfolio which recently expanded with the addition of ‘The Official Yellowstone Podcast.’”

Industry Views

How to Justify Your Ad Rates

By Steve Lapa
Lapcom Communications Corp
President

Why did the chicken cross the road?  To go to the bank!

Have you been to the supermarket lately? The dairy section where eggs are typically available is looking more and more empty. I shop at the biggest supermarket chain in Florida where a dozen and half eggs cost $8.70, or $5.70 a dozen.

The price of a dozen large eggs has gone up from around $2 to nearly $5. So where are all those rich chickens? Some families are raising their own chickens to beat the high cost of eggs. Others are looking for alternatives to the traditional supply chain, like buying eggs directly from the farm. Talk about adopting the farm-to-table concept! Why haven’t we all adopted an alternative to that simple protein packed egg? Later for the nutrition questions and suggestions, for now let’s learn the basic lessons in this game of chicken or the expensive egg.

1)         Classic supply and demand. Welcome, Captain Obvious. Demand stays constant, supply goes down, prices go up. What’s in your pricing formula?

2)         We are creatures of habit. Unless you have an allergy or other medical prohibition, chances are you’ve been eating eggs as a source of protein since childhood. Most will pay more to stay with the same tried-and-true rather research an alternative. How are you motivating your prospects to move away from habitual buying to trying your station/concept today?

3)         What happens when supply improves? Once accustomed to paying more, we may never see that $2 dozen again. Let’s face it, most radio stations never sell out 100% of their inventory. So how do you keep that value proposition high year-round through various economic cycles.

4)         One year in the making. The price of those now expensive eggs increased 60% in a year. Do you have a mid-term or long-term strategy or are you still stuck on making the month?

5)         The rationale. Our skyrocketing price of eggs is being reported as the result of an avian flu. Almost anyone can understand that cause and effect equation. How about your sales strategy? Is yours that easy to understand?

Maybe this “eggcersize” seems a bit of a stretch. But consider this simple reality. The price of almost everything has increased, yet my radio friends still struggle with price management. It’s the same for almost every audio-based medium. Let’s not chicken out of the innovative pricing approaches we need during this challenging economy.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Guardian Prepares to Launch U.S. Podcast

UK-based news organization Guardian Media Group announces the coming launch of a video podcast for the U.S. market starring journalistsimg Carter Sherman and Kai Wright. Guardian U.S. editor Betsy Reed says, “This project is a major step toward bringing audio and video journalism to American audiences, showcasing the breadth of our global content and reporting muscle. It’s also imgthe latest step in our ongoing US expansion, which we’ve seen in recent months across politics, media, sports, culture, breaking news, and more.” Carter has been serving the Guardian as reproductive health and justice reporter since 2023 and recently published the book, The Second Coming: Sex and the Next Generation’s Fight Over Its Future (2025, Gallery). Wright was most recently host and managing editor of Notes From America with Kai Wright and has served with WNYC, New York.

Industry Views

Monday Memo: Radio’s Advantage is Human

By Holland Cooke
Consultant

imgEvery radio conference agenda and much of what’s-up in the trade press and chat groups is about exploiting Artificial Intelligence. Often these conversations land in one of two places: fear (“Will this replace us?”) or fascination (“Look what it can do!”). Both miss the point.

In “Between You and AI” (Wiley) author Andrea Iorio cautions that when everyone has access to the same machine intelligence, advantage shifts to what remains scarce. That’s not just-more information. It’s better judgment, trust, empathy, and local savvy… the very things radio has always done best.

Haven’t got time to read all 254 pages? Here’s a short version, as it applies to our work:

  • AI is brilliant at summarizing, predicting, transcribing, drafting, and optimizing. Radio should absolutely use it to handle the mechanical work that clogs calendars and burns out staff. Show prep summaries. Promo copy drafts. Sales proposal outlines. Post-show highlights. Let the machine chew through that.
  • But here’s where radio wins: what to ask, what to emphasize, what to leave out, and how to make people feel. AI can’t do those things without human direction, interpretation, and accountability.
  • For a morning show: AI can surface trending topics in seconds. But it can’t know which story resonates here,today, with this audience – nor when silence, humor, or restraint is the smarter move. That’s human sensemaking. The book calls it “data sensemaking”; radio people have always called it “knowing our market.”
  • News/talk: AI can summarize a city council meeting neatly. It cannot decide which exchange actually matters to listeners’ lives, nor ask the follow-up question that reframes the issue.
  • Sales teams, too, are at a crossroads. AI can generate a competent proposal in seconds. So can your competitor. What it can’t do is replace the trust built when a seller truly understands a retailer’s risk tolerance, cash flow anxiety, and seasonal pressure points. As AI makes “good enough” ubiquitous, relationship quality becomes the differentiator.
  • In an AI-saturated media environment, audiences won’t reward whoever publishes the most. They’ll reward whoever feels the most real. Trust will matter more than tone. Judgment more than speed. Presence more than precision.

AI is not radio’s replacement. It’s radio’s stress test. Stations that pass will be the ones that let machines handle the work so humans can handle the meaning.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: Bad AM Shows Don’t “Get Good” on FM

By Walter Sabo
A.K.A. Walter M Sterling
WPHT, Philadelphia
Sterling Every Damn Night
Sterling on Sunday Syndicated, TMN

img“Darn, if we were on FM everything would get better.” Not true. This writer launched many of the successful talk formats on FM stations in the early 1990s. The ones that worked, such as KLSX, Los Angeles; WTKS, Orlando; and New Jersey 101.5 in Trenton, were produced for the unique demands of FM. Then and today, the FM band cume utilized the radio in a completely different manner than AM audiences. The competition on FM isn’t another talk show. It’s Chapelle Roan and Taylor Swift. Ya know, billion-dollar Taylor Swift. The production values of FM music stations set the expectations of “the sound.” “Let’s pay some bills…” Followed by bumper music! Followed by eight minutes of commercials for Med Alert is just not what FMers are used to hearing on Elvis Duran. (Elvis is doing a talk show.)

FM music stations are laser focused on precise demographics and marketing goals 

Every moment of a music station is heavily considered for its ability to capture and hold a listener. Nothing is left to chance. Compare that reality with the odd feature of, “Let’s open the phones for whatever is on your mind!” The ancient demographics delivered by most talk shows are not an accident; it’s the net result of a product that appeals to people who need companionship, a voice talking, a voice to soothe them to sleep. Put that weary product on FM and get the same result.

FM Requirements, the short list

Every city is unique and an FM talk station that will succeed has some key ingredients:

  • Well-defined target listener. Everyone at the station has to buy in to this target. Including the sales department.
  • A production format. Each show should “sound” the same. That helps the cume flow show to show rather than starting and stopping show to show.  Rules for call length, stop sets, and other elements should be the same at 10:00 am and 10:00 pm.
  • Topic playlist.  Each host should have a clear understanding of which topics make the meters bounce, and which don’t. That’s right, there are some you just shouldn’t do.
  • Audio processing. If your chief thinks “those settings” will result in listener fatigueuse them.
  • Music on the weekends. No infomercials. The music should be super-tight appealing to your target listener. Music blows off chronic talk radio listeners and brings in young cume for Monday morning.

Happy to share more success strategies for FM at 646-678-1110.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

Monday Memo: Social Media That Clicks

By Holland Cooke
Consultant

imgIf you’re on-air, it’s an important part of your job. Here’s what I see and hear working:

  • Daily Presence. Not just for-the-sake-of-posting, but to engage. Ask questions that spark conversation, reply to comments, repost listeners’ content (very flattering – they’ll repost you).
  • Share behind-the-scenes moments from the studio – inviting, insightful – not silly or self-amused. Watch how the cast of “This Morning with Gordon Deal” executes “When the Mic is Off.”
  • Tell stories. And at today’s blurry, attention-starved tempo, “word economy” is more imperative than ever. Make your point, without long setups, rambling, needless repetition or inside jokes… then get out. Like on-air breaks, every post has a purpose: entertain, inform, or connect. And a beginning, middle and end.
  • Stay in Your Lane. If the station doesn’t do politics, don’t do politics in social media. If the station is upbeat, you stay upbeat.
  • Done right, short video is powerful. Think: appetizer. 10- to 20-second clips can tease show content, or react to trending topics.
  • Consistency beats perfection. To differentiate you from soulless robotic new-tech audio competitors, raw beats polished, authentic beats staged, frequent beats flawless.
  • Close the loop on-air. Reward engagement with shout-outs. Superfans drive ratings.

As with on-air work:

  • Ask yourself: Why does this matter to listeners? How can I make this relatable? How can I make this interactive?
  • Avoid taking “lazy radio” habits online: reading long articles, bits with no payoff, inside jokes.

 Execute with intention and heart, and you’ll stand out in a world full of noise.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

TALKERS Magazine Enthusiastically Supports the 2026 IBS Conference in New York as its Presenting Sponsor

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgTALKERS magazine, the leading trade publication serving America’s professional broadcast talk radio and associated digital communities since 1990, is pleased to participate as the presenting sponsor of the forthcoming Intercollegiate Broadcasting System (IBS) conference for the second consecutive year.

IBS NYC 2026 – America’s preeminent annual college radio and media gathering – will take place February 19-21 at the Sheraton Times Square Hotel in midtown Manhattan.  The non-profit, volunteer-driven, IBS has been diligently serving student broadcasters since 1940, and its services are needed today more than ever.

Campus broadcasting continues to take on growing importance as the radio industry (and its related fields) seeks to connect with and develop a next generation of professional practitioners as well as engaged audiences. TALKERS is honored to again provide financial support, encouragement, experience, and advice to the dedicated organizers of this very special event.

We highly recommend that radio and media professionals attend this dynamic gathering because the grass roots future of the field oozes out of its content-rich meeting rooms, exhibition areas, and hallways. It provides fertile ground at which to network with almost a thousand wide-eyed up and coming stars in both talent and management – the next generation of professional industry movers and shakers. From the high school, college, and university perspective, the fact that it continues to be a must-attend conference for dedicated students of communication and professional media hopefuls remains a self-evident truth.  Here, in the early stages of the second quarter of the 21st century, everybody’s in show biz and everybody’s a star. To quote Ray Davies, “There are stars in every city, in every house and on every street.”

The skills of modern communication are a vocational necessity well beyond entering a career in radio, TV or podcasting. The abilities to produce a podcast, YouTube video, social media campaign, cogent press release, or “talk show” constitute a minimal level of modern age literacy needed in almost all fields of endeavor going forward.

Since its launch nearly four decades ago, TALKERS magazine has been a potent presence at the intersection of media creation, education, and accountability. That’s why our support of the Intercollegiate Broadcasting System (IBS) conference isn’t just symbolic – it’s practical.

The next generation of broadcasters, podcasters, digital hosts, producers, and media entrepreneurs is already building the future of this industry. IBS has been helping them do that – consistently, seriously, and without shortcuts – for decades.

Campus stations are often where experimentation happens first:

  • New formats
  • New voices
  • New distribution models
  • New cultural conversations
  • New technology
  • New legal frontiers

IBS recognizes that reality and treats student media creators with the same seriousness the industry demands at the professional level. This aligns directly with our TALKERS mission: supporting informed, responsible, creative media across emerging platforms.

We’re not simply sponsoring a conference.  We’re investing in the people who will define the next era of media.

For more information on the 2026 IBS conference, please click HERE.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

WCCO, Minneapolis Presents 17th “End Hunger Together Radiothon”

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Audacy’s news/talk WCCO-AM, Minneapolis raised $742,602 to benefit Second Harvest Heartland during its 17th annual “End Hunger Together Radiothon.” The station says this year’s total marks the highest amount raised in the event’s history. WCCO brand manager Brad Lane comments, “All I can say is…WOW. This record-breaking result belongs to our fans and sponsors; they didn’t just meet the moment — they transcended it — and the impact will be felt by thousands of neighbors who need it most. Once again this illustrates what’s possible when a community is galvanized by compassion and purpose. We’re incredibly proud to partner with Second Harvest Heartland and honored to use ‘CCO Radio’s legacy platform to help turn generosity into real, measurable impact for families across Minnesota.”

Industry News

iHeartMedia and Bad Bunny Announce Partnership

iHeartMedia and Latin music sensation Bad Bunny announce a partnership for Bad Bunny’s sports management and brand alliance agency Rimas Sports that will result in the production of original podcastsimg and content for iHeart’s My Cultura podcast network. The first show from the collaboration will debut early 2026 featuring MLB’s 2025 Comeback Player of the Year and Rimas talent Ronald Acuña Jr. My Cultura Podcast Network head Leo Gomez states, “Sports aren’t just something the Latino community watches, it’s something we live. Sports are part of the culture, heritage and legacy that is woven into who we are. Partnering with Rimas Sports on amazing audio content curated by Bad Bunny and his team will allow us to bring sports and pop-culture icons like Ronald to listeners everywhere and share richer stories about how Latinos experience, elevate and redefine sports every day.”

Industry News

Harris Launches Vegas Crime Files Podcast

Las Vegas-based talk media personality Heidi Harris is debuting a new podcast in the true crime genre. She tells TALKERS, “My newest podcast is finally here! ‘Vegas Crime Files!’ I’ve been working so hard on this and I’m really excited about it. ‘Vegas Crime Files’ pulls back the curtain onimg infamous and fascinating lesser-known crimes through firsthand accounts from those who investigated, prosecuted, and survived them. No Googled stories or AI scripts. Details you will hear nowhere else, from the people who are free to discuss what really happened in Vegas.” Harris says her first episode asks, “Who’s the guy in the barrel that was found in Lake Mead? I speak to the cold case detective who worked the case, and a journalist who grew up with the guy who just might be in the barrel!”

Industry Views

Monday Memo: TV Wants In – Welcome Them

By Holland Cooke
Consultant

imgLinear broadcast media have never been more challenged. Internet video now commands far more viewing time than over-the-air TV. And their own networks are hijacking viewers! Your local NBC station tells you to watch Peacock. ABC points you to Disney+. CBS pushes Paramount+. Affiliates are effectively forced to promote their own competition.

Music radio is – at best – holding the line against streaming. News/talk radio’s information staples are more-available on smartphones and smart speakers, and its monologue‑heavy style feels less inviting than social media dialogue. 

Radio has what TV envies. We’re in-car, and still #1 there.  

TV has what radio needs. With more local news HR, they’re in more places. 

Both need more promotion than they can afford.

  • Radio still delivers the most cost-efficient reach and frequency in the local market. When I programmed WTOP, Washington, we and what’s now WUSA9 (the former WTOP-TV) had a handshake deal to grab whatever we wanted from each other, with on-air credit. True story: The news director from NBC4 offered that “you can use OUR stuff and not even SAY it’s ours. Just STOP saying that so-and-so ‘told Channel 9…’”
  • And radio-using-local-TV-meteorologists is a win-win. Weather is the #1 reason people watch local news, so TV stations promote it heavily. Radio using their weather people underlines – and stands on the broad shoulders of – the TV station’s weather image and delivers radio habit-forming content with a pedigree.

Local TV and radio are the last two mass-reach media in town, with neither medium losing to the other. Resourceful collaboration makes all the sense in the world. Brainstorm.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Audacy: Adding Audio to Marketing Plan Provides 11% Lift

In a post by Audacy’s Audio Insights, the company says that “when OTT runs alone, conversion rates hover around 38%. Add Audio to the mix, and conversion jumps to 42%. That’s an 11% lift, just by layering in Audio…img Streaming radio and podcasts don’t just add reach. They double down on impact by warming the audience before they ever click.” The company adds, “Audio brings something no other channel can touch. It’s literally in your audience’s ears. It’s personal. It’s focused. And it shows up during moments where screens aren’t competing for attention, like commuting, working, cooking, unwinding. That’s when messaging sticks. Audio builds familiarity and trust early in the journey, so when someone sees your display ad, social post, or paid search result later, they’re not meeting your brand for the first time. They already recognize you. And recognition drives response.”  See the complete post here.

Industry News

Connoisseur Media and Super Hi-Fi Announce Partnership

Connoisseur media and Super Hi-Fi announce a partnership that will see the radio company use Super Hi-Fi’s AI Radio platform for its stations. Additionally, Connoisseur CEO Jeff Warshaw will join the Super Hi-Fi board of directors. Super Hi-Fi’s AI Radio platform is described as “animg end-to-end, cloud-native operating system designed specifically for radio… powered by a suite of proprietary AI technologies that master, schedule, produce, and deliver each station directly to a Super Hi-Fi playout device at the transmitter.” Warshaw says, “Our mission is to have the best live and local radio experience in every market across America and Super Hi-Fi’s unique capabilities will allow us to do that in ways the industry just didn’t have before. We’re excited to work with them to drive forward and deliver the most compelling radio products in the industry.”

Job Opportunity

WBAP Seeks Mid-Morning Talk Host

Cumulus Media is seeking a talk host for the 9:00 am to 11:00 am daypart. The company says, “Candidates must be entertaining, curious, funny, well-read, up on all current events and pop culture, not justimg politics! If you live and breathe politics, this is not the job for you. This is an 8-hour-a-day, full-time job doing prep, research, and living life that translates and relates to a 35-64-year-old. Must have an extremely strong work ethic, be sales department and client friendly, a team player and coachable, embrace all social media platforms daily, be a great interviewer, and have a proven track record of radio ratings success. The right fit for this job is extremely reliable, flexible and passionate about radio and digital audio mediums. Get more info and apply here.

Industry News

“Seattle Red” Adds Scott Jennings to Lineup

Bonneville’s conservative talk KTTH, Seattle “Seattle Red” adds Salem Radio Network’s Scott Jennings to its lineup airing from 8:00 pm to 10:00 pm. Station program director Jason Antebi says, “Scott Jenningsimg is a fearless communicator with unmatched credibility. His experience, intelligence, and no-nonsense delivery make him a strong addition to our primetime lineup. Scott doesn’t just react to the news — he shapes the conversation and arms listeners with insight they can use.” Jennings comments, “I’m thrilled to join the lineup at Seattle Red! My mission is to debunk liberal narratives, bring forward blockbuster news-making conversations, and give the audience a daily dose of common sense. Can’t wait to be part of this terrific station!”

Industry Views

SABO SEZ: Mr. Wonderful Thinks Radio is Wonderful

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgThe plague of pessimism about the future of radio is fueled internally by radio employees. Doomsayers are logically found in the sales department. All day, salespeople meet with buyers. A buyer’s job is to negotiate a lower price by arguing radio’s negatives. The wall of negativity thrives within the work environment of a seller. Tough.  But there is little or no reason for pessimism.

Kevin O’ Leary (a.k.a. “Mr. Wonderful” on TV’s Shark Tank) is a pragmatic investor. When asked about AI’s impact on radio, he says, “It’s the same phobia we had when television hit radio. ‘Oh, it’s going to decimate radio!’ No, it’s not. The art form exists today, even bigger, terrestrial, and in space. To me, AI is just a tool.” (Variety. January 5, 2026)

Surprising to many, radio’s audience numbers today are virtually the same as they were in 1970.

Radio Listenership Today (2020s)

Weekly Reach: As of 2022–2023, approximately 82% to 88% of Americans aged 12 and older listen to terrestrial (AM/FM) radio in a given week.

Monthly Reach: Nielsen data indicates that AM/FM radio reaches 91% of U.S. adults each month.

Daily Listening: Approximately 66% of U.S. adults listen to broadcast or streaming AM/FM radio on a daily basis.

Resiliency: Despite the rise of podcasts and music streaming, 55% of Gen Z in the U.S. still listen to AM/FM radio every day, and it remains the top reach medium, even exceeding social media.

1970s: The era of AM to FM transition and the peak of top-40 terrestrial radio, with 25 million CB radios also becoming popular in the mid-70s.

Today: While reach is still high, the amount of time spent listening is more fragmented, with radio facing competition from streaming (Spotify/Apple Music) and podcasts, although it remains the dominant ad-supported audio choice in cars.

CB radio, cassettes, 8-tracks, CDs, DVDs, Walkman, iTunes, iPhones, SiriusXM, Spotify, podcasts, Pandora… all terminators of radio. None of them made a dent. The killer of radio will be radio’s odd internal pessimism that while predicting doom that never comes drives actions that are suicidal: Elimination of audience qualitative research. Tracking. More Tracking. (Radio Fracking!) No external marketing. Endless talent cuts. No contests. (A $1,000 national contest WOW!) None of those cuts are good business because they cut potential revenues.

And yet there is a relentless, funded determination to end all FCC ownership caps allowing companies to buy more radio stations to operate with great Panglossian efficiency!

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

You Are the Asset: Why Protecting Your Voice and Likeness Is No Longer Optional

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By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgFor years, “protect your name and likeness” sounded like lawyer advice in search of a problem. Abstract. Defensive. Easy to ignore. That worked when misuse required effort, intent, and a human decision-maker willing to cross a line.

AI changed that.

When Matthew McConaughey began trademarking his name and persona-linked phrases (“alright, alright, alright”), it was not celebrity vanity. It was an acknowledgment that identity has become a transferable commodity, whether the person attached to it consents or not.

A voice is no longer just expressive. It is functional. It can be sampled, trained, replicated, and redeployed at scale. Not as a parody. Not as commentary. As a substitute. When a synthetic version of you can narrate ads, read copy, or deliver endorsements you never approved, the injury is not hypothetical. It is economic.

We have already seen this play out. In the past two years, synthetic versions of well-known voices have been used to sell products the real person never endorsed, often through social media ad networks. These were not deep-fake jokes or parody videos. They were commercial voice reads. The pitch was simple: if it sounds credible, it converts. By the time the real speaker objected, the ad had already run, the money had moved, and responsibility had dissolved into a stack of platform disclaimers.

This is where many creators misunderstand trademark law. They think it is about logos and merchandise. It is not. Trademarks protect source identification. Meaning, if the public associates a name, phrase, or expression with you as the origin, that association has legal weight. McConaughey’s filings reflect that reality. Certain phrases signal him instantly. That signaling function has value, and trademark law is designed to prevent identity capture before confusion spreads.

Right of publicity laws still matter. They protect against unauthorized commercial use of name, image, and often voice. But they are largely reactive. Trademarks allow creators to draw boundaries in advance, before identity becomes unmoored from its source.

This is not a celebrity problem. Local radio hosts, podcasters, commentators, and long-form interviewers trade on recognition and trust every day. AI does not care about fame tiers. It cares about recognizable signals.

You do not need to trademark everything. You do need to know what actually signifies you, and decide whether to protect it, because in an AI-driven media economy, failing to define your identity does not preserve flexibility. It invites identity capture.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

Top News/Talk Media Stories This Past Week (January 19-23, 2026)

Here are the most talked about stories of the past week (1/19-23) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Trump at Davos / Greenland Strategy
  2. ICE Raids-Protests / Administrative Warrants
  3. Affordability / Financial Markets Activity
  4. Board of Peace
  5. SCOTUS Hears Lisa Cook Case
  6. Clintons-Contempt of Congress Charges / Epstein Files
  7. Jack Smith Testimony
  8. Iran Protests-Deaths
  9. Halligan Exits Justice Department
  10. Indiana Wins Football Championship / NFL Playoffs

People

  1. Donald Trump
  2. Mark Rutte
  3. Mette Frederiksen / Lars Løkke Rasmussen
  4. Gavin Newsom
  5. Vladimir Putin
  6. Volodymyr Zelenskyy
  7. Lisa Cook
  8. Bill & Hillary Clinton
  9. Jack Smith
  10. Lindsey Halligan

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.