Industry News

Townsquare Media Reports Q4 and 2024 Full Year Results

Townsquare Media reports its operating results for the fourth quarter of 2024 and for the full year of 2024. Company CEO Bill Wilson says, “I am pleased to share that Townsquare’s performance improved meaningfully throughout 2024, culminating with fourth quarter net revenue growth of +2.6% year-over-year (on revenue of $117.8 million), and Adjusted EBITDA growth of +25.8% year-over-year, driven by the strong sequential improvement in our two digital businesses and the benefit of political revenue. Inimg addition, net income (loss) improved $26.9 million year-over-year in the fourth quarter, and $32.1 million in the year, in large part due to a reduction in non-cash impairment charges… Our Broadcast Advertising net revenue declined in-line with our expectations for 2024 (mid-single digit ex-political decline) which aligns with our view that broadcast is a mature cash cow business that will continue to face headwinds going forward, as businesses will continue to share shift from traditional advertising to digital advertising. Thankfully, we are often the beneficiary in that case, as we frequently have the most comprehensive set of digital advertising solutions available in our markets. Digital is and will continue to be Townsquare’s growth engine, and we believe Townsquare’s ability to drive profitable, sustainable digital growth is a key differentiator for our company, and consistent with our strategy of being a Digital First Local Media Company.”

Industry News

WRVA, Richmond’s Jeff Katz Walks on Hot Coals to Benefit Special Olympics

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Last year WRVA, Richmond afternoon talk host Jeff Katz promised to get the logo of the Special Olympics of Virginia tattooed if he was able to raise $15,000 for the organization, and he did. This year he promised to walk on 1,200-degree coals a la Tony Robbins if he could beat last year’s amount. Teaming up with his friend, local county Sheriff Karl Leonard, they raised just shy of $18,000! Pictured above is Jeff strolling the coals. Regarding next year’s challenge, Katz says, “We have not decided, but alligator wrestling is under serious consideration.” Katz raises funds for the Special Olympics in honor his favorite Special Olympian, his daughter Julia.

Industry News

Radio Personality Matt Pinfield Ready to Return After Stroke and Coma

Rock radio and television personality Matt Pinfield is out of the hospital and at a rehabilitation center recovering from a stoke that put him in a coma back in January. The 63-year-old Pinfield says he’s eagerimg to get back to work, “I am so grateful to be alive. The general consensus was that I wasn’t going to make it and here I am! I am overwhelmed and humbled by your love. I am beyond grateful for those that have stuck by me. My radio family includes my listeners, my dear friends, and the wonderful radio companies that continue to support me. It means the world to me. I cannot wait to get back to hosting “Flashback,” KLOS and SoCal Sound. We were told I might not speak or walk again, and my voice is back, and I am doing five hours of physical therapy a day and my walking continues to improve. There is nothing like my radio community.   I love you all.”

Industry News

Cumulus Names Gilbert Baez Host of WFNC’s “Good Morning Fayetteville”

Cumulus Media names veteran broadcast journalist Gilbert Baez host of news/talk WFNC, Fayetteville, North Carolina’s “Good Morning Fayetteville,” effective March 17. Baez has been a fixture on WRAL-TV, in Raleigh but served as WFNC’s morning news anchor from 2000 through 2001. Cumulus Fayetteville VPimg and market manager Tish Boden says, “Team Cumulus Fayetteville is excited to have Gilbert Baez join our team as the new host for ‘Good Morning Fayetteville’ on WFNC News Talk. When you say the name Gilbert Baez in the market it is synonymous with news. I look forward to Gilbert’s success on Good Morning Fayetteville.” WFNC program director Kelvin Culbreth adds, “Gilbert Baez brings a deep desire to report the news and a true sense of devotion to Fayetteville, Fort Bragg, and Cumberland County. He’ll bring his wealth of knowledge about our area and his vast cache of connections. We have heard, ‘Everyone knows Gilbert and Gilbert knows everyone.’ He is the perfect host to carry GMF into the future.”

Industry Views

Sabo Sez: The Actual Future of Radio

By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night,”
WPHT, Philadelphia
Host, Sterling On Sunday, TM

imgThank you, TALKERS for having me on panels at the TALKERS Generations 2025 IBSNYC conference this past Saturday (3/8). Moderator and Philadelphia talk show god Dom Giordano asked us the inevitable: “What is the future of radio?”

You’ve likely had the experience of saying something funny or profound and been surprised.  “Where did that come from!??”

What’s the future of radio? I replied, “The next sentence out of your mouth. Radio will have a future if the next thing you say compels a listener to hear your next sentence.”

Where did that come from? The future is up to us. For over 100 years radio has engaged our listener to want to hear the next sentence. No wires, cable, laptop, computer. Distribution? No problem. Subscriptions? No. Technical challenges? No. Radio just works.

Your listener will want radio to just-work as long as the next sentence is our best. Ever.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

WABC’s Catsimatidis Promotes AM in Cars in NYPost Ad

Red Apple Media and WABC owner John Catsimatidis is taking out full-color ads in the New York Post in which he asks consumers not to buy a new car that doesn’t include AM radio. Part of the ad’s text reads asimg follows: For the past 100 years, AM radio has been free for U.S. consumers. “Recently, General Motors and other car manufacturers have spent over $7 million trying to eliminate AM radio. Do not buy a car without AM radio. GM is attempting to influence Congress, making themselves an adversary to consumers. We will publish a list of all House and Senate members who have received money from these lobbyists. Keep AM radio free.”

Industry News

FCC Seeks Public Comments on Deregulation

In a Public Notice titled, “Delete, Delete, Delete,” The Federal Communications Commission says it is “taking action to promote the policies outlined by President Trump…” and are “seeking public input on identifying FCC rules for the purpose of alleviating unnecessary regulatory burdens. We seek comment on deregulatory initiatives that would facilitate and encourage American firms’ investment in modernizing theirimg networks, developing infrastructure, and offering innovative and advanced capabilities.” The Notice goes on to say, “The Communications Act directs the FCC to regularly review its rules to identify and eliminate those that are unnecessary in light of current circumstances, recognizing that in addition to imposing unnecessary burdens, unnecessary rules may stand in the way of deployment, expansion, competition, and technological innovation in communications that the Commission is directed to advance. Government-wide administrative law requires review of rules to ensure that unnecessary—or affirmatively detrimental—rules are not retained.” The public comment period runs through April 15 and the Commission encourages “commenters to consider certain policy factors including cost-benefit considerations, marketplace and technological changes, barrier to entry, and more, as well as statutory and regulatory retrospective review standards.” Read the complete Public Notice here.

Industry News

Saga Communications 2024 Q4 Net Revenue Falls 1.3%

Saga Communications is reporting its operating results for the fourth quarter of 2024 and for the full year of 2024. The company says net revenue for Q4 was $28.8 million, a decline of 1.3% compared to the same period in 2023. Station operating expense increased 4.1% for the quarter to $24.3 million comparedimg to the same period last year. Saga reports net income of $1.3 million for the quarter compared to net income of $2.5 million for the fourth quarter last year. For the full year of 2024, net revenue was $110.3 million, a decrease of 2.2% from the full year 2023. Net income was $3.5 million for the full year of 2024 compared to $9.5 million for the full year of 2023.

Industry News

Rumble Acquires $17.1 Million in Bitcoin

Video-sharing platform and cloud services provider Rumble announces that it has added approximately 188 Bitcoin to its treasury at an average price of approximately $91,000 per coin, consistent with its previously announced Bitcoin treasury strategy to allocate up to $20 million to Bitcoin. The company saysimg this move further emphasizes its conviction in Bitcoin as a valuable tool for strategic planning and reinforces its expansion into cryptocurrency. Rumble chairman and CEO Chris Pavlovski comments, “We are excited to announce these purchases and allocation of Bitcoin as part of our treasury strategy as well as a larger strategic move as we further expand our ties to the crypto industry. These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies.”

Industry News

News/Talk KSLM, Salem, Oregon Suffers Late Night Attack on its Building

An attack on the studios of KCCS LLC’s news/talk KSLM-AM/K282BY in Salem, Oregon left three large plate glass windows shattered. The attack happened during the early morning hours of March 8. Theimg Salem Reporter says engineer Ian Carlson was at the station we he saw the windows shattered one by one. He says the glass flew in with such force that it sent shards 30 feet down the station’s hallway. He tells the Salem Reporter, “It was absolutely terrifying, and I think it was intended to terrify.” The report says that police found no evidence that anyone tried to enter the building and it was unclear what caused the damage. Station general manager Jacqueline Smith says, “From our perspective, it wasn’t vandalism. It was a targeted attack.” Photo: Salem Reporter. Read the Salem Reporter account here.

Industry News

Hillsdale College Student Wins First Place Honors at IBSNYC 2025

Among the winners of the college awards given out at the IBSNYC 2025 conference last weekend (of which TALKERS was a participating sponsor), was Hillsdale College junior Emily Schutte. She takesimg home first place for Best Newscast.  in the annual Intercollegiate Broadcasting System College Media Awards. Winners were announced on March 8 in New York City. WRFH/Radio Free Hillsdale 101.7 FM general manager Scot Bertram says, “I’m proud of Emily and all of our WRFH students for their work. There were thousands of submissions from college stations across the country, and it is exciting to see one of our students accept top honors in a very important category.” WRFH had finalists in eight categories. You can hear Emily Schutte’s winning submission here.

Industry News

WCCO Brings “The Henry Lake Show” Back

Reversing course after the reduction if force that saw several hundred Audacy employees lose their jobs last Thursday, the company’s news/talk WCCO, Minneapolis is bringing evening host Henry Lake and co-host Chris Tubbs back. BringMetheNews reports that the show returned to the air on Friday. Lake openedimg Friday’s show saying, “Has the last 36 hours been a little bit awkward? Not gonna sit here and lie. I am thankful. I am happy to be here. Happy to be speaking with you. Happy to be doing a show to all of you on this iconic radio station.” Lake added, “We know that there were some national layoffs yesterday, and I want to note that because we know that industries all over the country are going through some rough times – and radio is not immune to that. I’ve got colleagues in other markets that unfortunately lost their jobs, and for a short time yesterday, it looked like me and Chris were in that same situation. I feel gratitude. I’m thankful that we’ve got good leadership here at WCCO, and the higher-ups appreciate me and Chris.”

Industry Views

Monday Memo: ChatGPT, Carefully

By Holland Cooke
Consultant

imgObservation, as a heavy CNBC viewer: Artificial Intelligence is to 2025 what Dot Com was to the late 1990s, game-changer… and shiny object.

Everyone seemed to be chanting “AI” at this year’s CES. In a previous column here, I offered, from experience, some Do’s-and-Don’ts for crafting commercial copy. And as vendors are applying AI to various other broadcast content and operational functions, I asked the app itself: “How would you caution radio broadcasters against over-reliance on ChatGPT?” SECONDS later, the robot replied:

“Here are some key points to consider:

1. Maintain Authenticity: Radio broadcasting thrives on the personality and authenticity of its hosts. Relying too heavily on AI-generated scripts or content can make broadcasts feel robotic, inauthentic, or detached. Listeners tune in to hear the voice, opinions, and personality of the broadcaster, not just information being read off a script. ChatGPT is great for generating ideas, but it shouldn’t replace the genuine voice of the host.

2. Human Connection: One of the strengths of radio is the personal connection that hosts build with their audience. This connection comes from spontaneous moments, personal anecdotes, and relatable conversations. AI can’t replicate the unique, emotional bond that a human broadcaster forms with listeners. Overusing AI could distance the host from the audience and make the show feel more like a recorded message than a live, engaging experience.

3. Accuracy and Fact-Checking: While ChatGPT can generate a lot of information quickly, it’s not always accurate or up-to-date. Broadcasters need to be mindful that AI-generated content might contain errors, outdated facts, or biased perspectives. Relying on AI without fact-checking could lead to broadcasting misinformation, which can seriously damage the station’s credibility.

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4. Tone and Nuance: AI like ChatGPT can struggle with tone, emotion, and subtlety in language. Radio broadcasters need to ensure that the tone of the broadcast fits the subject matter and the audience. AI might miss the mark on this, especially in more nuanced or sensitive topics. A human touch is often needed to tailor the message effectively.

5. Audience Engagement: ChatGPT can provide content, but it can’t engage with listeners the way a broadcaster can. Over-relying on AI could take away opportunities for live interaction, audience call-ins, and real-time feedback. Broadcasting is about creating a dialogue, not just delivering information, and AI isn’t capable of fostering real-time, dynamic conversations.

6. Creativity and Innovation: While AI can assist with generating ideas, true creativity comes from the human mind. Broadcasters should focus on bringing fresh, original ideas to the table—things AI can’t easily replicate. Over-relying on ChatGPT might limit creativity, turning broadcasts into predictable, generic experiences.

In summary, while AI tools like ChatGPT can be incredibly useful for research, inspiration, and content generation, broadcasters should ensure they don’t lose the human element of their shows. Maintaining authenticity, personal engagement, and creativity are key to keeping radio content fresh and compelling. AI should be a tool, not a substitute for the broadcaster’s unique voice and connection with the audience.” 

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

TALKERS News Notes

The Salem Radio Network nationally syndicated program “Armed American Radio,” hosted by Mark Walters, adds new affiliates as Steckline Communications’ KGYN-AM, Guymon, Oklahoma; K292HJ, Liberal, Kansas; and Taylor Made Broadcasting’s KGLC-FM, Miami, Oklahoma add the show to their lineups.

PodcastOne will participate in the upcoming 37th Annual ROTH Conference taking place March 16-18. PodcastOne president Kit Gray and CFO Ryan Carhart will host one-on-one meetings with institutional investors on site during this annual invitation-only event.

Industry News

KBLA Launches “Conversation Live: Altadena Rising”

SmileyAudioMedia’s talk KBLA, Los Angeles will debut, “Conversation Live: Altadena Rising,” hosted by James Farr on Saturday (3/8) at 10:00 am. The program will track the recovery of Altadena in the aftermath of the Eaton Fire. Company founder Tavis Smiley says, “We will use this Black-owned mediaimg platform to ensure that California, the nation, and the world hear the stories of those impacted in Altadena. People have short attention spans, and many will forget the fire and its aftermath in the coming weeks and months. We intend to keep the focus on the families in Altadena and amplify their voices.” Farr adds, “Eaton was more than a fire. It was the destruction of a Black stronghold where 80% of residents were homeowners. These families weren’t just living here; they were building generational wealth. That’s why this show matters – because rebuilding Altadena isn’t just about homes, it’s about justice.” In the days following the fire, Farr co-produced KBLA’s three-hour live remote broadcast from the impact zone, ensuring survivors’ voices were heard.

Industry News

Radio Station Owner Dies in Alaskan Avalanche

David Linder, owner of Sub Arctic Media, died in an avalanche in Alaska while on a ski trip. Linder’s Sub Arctic Media owns and operates news/sports/talk KTOE, Mankato, Minnesota, news radio KMHL, Marshall, Minnesota and a number of other stations in those markets. Linder, who was described as an expert skier, leaves behind his wife and three children.

Industry News

MIW Releases Gender Analysis Study Data

Mentoring and Inspiring Women in Radio, Inc annually compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management. Data gathered for this annual MIW Gender Analysis Study specifically tracks the progress of female professionals holding general manager, sales manager, and program director/brand manager positions. The raw data for this study was collected by PrecisionTrak and is from all U.S.-based commercial radio stations and is for the calendar year 2024.img 21.67% of stations had women in the general manager position, a decline of half a point from last year, but a large increase from 2004 when 14.9% of stations had a female GM. MIW says the best management opportunities for women in radio continues to be in sales management as 35.67% of stations had a woman sales manager in 2024, up more than a full percentage point from 2023. When it comes to programming, MIW says the greatest challenge for women in radio management continues to be in the area of program directors/brand managers. Women currently program 12.38% of stations, a slight gain from 11.50% in 2023. MIW board president Sheila Kirby comments, “While we are encouraged by the progress in sales management and programming, the overall numbers show that there is still significant work to be done. Leadership opportunities for women in radio must continue to grow, and our mission at MIW remains steadfast – empowering, mentoring, and advocating for more women to rise into key decision-making roles across the industry.”

Industry News

Top News/Talk Media Stories This Past Week (March 3-7, 2025)

Here are the most talked about stories of the past week (3/3-7) on news/talk radio and related talk media according to TALKERS:

Stories/Topics

1. Trump Speech to Congress
2. Trump Tariff Whiplash / Economy
3. Trump-Musk Relationship
4. Musk-DOGE Activities / Federal Firings
5. Russia-Ukraine War
6. Israel-Hamas War
7. ICE Deportation Crackdown
8. Trump First Amendment Issues / GOP Town Halls
9. Big Tech / Misinformation / Censorship
10 Healthcare / Avian (Bird) Flu / Measles Outbreak

People

1. Donald Trump
2. Elon Musk
3. Vladimir Putin / Volodymyr Zelenskyy
4. Benjamin Netanyahu
5. JD Vance
6. Robert F. Kennedy, Jr.
7. Jeff Bezos
8. Mike Johnson
9. Pete Hegseth
10.Al Green

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

BIA Advisory: Local Ad Revenue to Rise 6.1% in 2025

BIA Advisory Services is estimating that U.S. local advertising revenue in 2025 will reach $171 billion, excluding political spending, an increase of 6.1% over 2024. BIA vice president of forecasting and analysisimg Nicole Ovadia says, “Our latest forecast indicates that local advertising is showing resilience, despite the ongoing changes in the economic landscape. Although we expect core advertising to remain stable, we’ve adjusted our outlook to account for various market factors like interest rates and consumer sentiment and significant changes in media consumption patterns that are driving digital growth.” The forecast indicates strong growth in several sectors: Real Estate at 9.3%, Restaurants at 9.2%, and Retail at 6.8%. The Education and Automotive verticals are also experiencing substantial growth, with increases of 5% each.

Industry News

iHeartMedia Chief Legal Officer Jordan Fasbender to Exit

iHeartMedia announces that Jordan R. Fasbender, the executive vice president, chief legal officer andimg secretary is resigning from her positions with the company, effective on or around April 1. She is taking another position outside of the company. Fasbender will remain in her current position through April 1. iHeartMedia notes that Fasbender’s exit “is not the result of any disagreement with the company on any matter relating to the company’s operations, policies or practices.”

Industry News

Edison: Most Podcast Listening Happens at Home

Edison Research reveals that, according to data from its ongoing Share of Ear study, the majority of podcast listening does not take place in the car. Edison says, “At-home listening accounts for an impressive 67% of total daily podcast consumption time according to the most recent Share of Ear. Besides the reality thatimg people spend by far the most amount of their time at home, the at-home environment offers a variety of listening devices including smart speakers, internet-connected TVs, and computers, in addition to mobile phones… And we know from our qualitative research that podcast listeners can listen while they multitask at home.” After listening at home, listening at work contributes 16% to the overall daily listening time to podcasts, while in-car listening captures 11% of daily listening time. Edison adds, “We can theorize that because people often take short drives during the day including quick trips to the store, or school, or on errands, that those short trips might not be conducive to becoming fully engaged with a podcast.” Finally, 6% of listening happens in various other locations, such as gyms, grocery stores, or while walking.

Industry News

Former Radio Exec Billy Freund Dies at 58

Billy Freund, former senior executive at Katz Media, Triton Media, Westwood One, and other entrepreneurial endeavors, passed away on Monday (3/3) at age 58 due to complications from Frontotemporal Degeneration and ALS. Freund leaves behind his wife Sue Freund, managing partner at Crossover Media Group. There will be a Mass the first week of April in Manhattan Beach, California, at American Martyrs Catholic Church followed later that day by a celebration of Billy’s life with family and friends. In lieu of flowers, the Freund family asks that contributions be made in Billy’s memory to The Association for Frontotemporal Degeneration.

Industry News

TALKERS News Notes

Westwood One is presenting a total of 19 NCAA Men’s and Women’s Basketball games from Conference Championship Week beginning on Saturday (3/8) with the Ohio Valley Conference Championship game, and continuing through Selection Sunday, March 16, with broadcasts that day of the Ivy League, the SEC, and the American Athletic Championship games. Westwood One will also broadcast Selection Sunday, revealing the 68-team field for both the men’s and the women’s tournaments. Jason Horowitz will host Selection Sunday coverage with PJ Carlesimo and Debbie Antonelli as analysts.

iHeartMedia and Charlamagne Tha God’s Black Effect Podcast Network announce the debut of “Hunting 4 Answers,” a daily true crime podcast dedicated to shedding light on the silent epidemic of missing and murdered Black women in America. New episodes will post every weekday beginning February 24. Hosted by Atlanta journalist Hunter Gilmore, “Hunting 4 Answers” will bring attention to the heart-wrenching and often ignored stories within the Black community that deserve to be told. The podcast will highlight both current and cold cases of missing and murdered Black women and girls across the country.

Virtual News Center adds affiliates WLVL and WEBR, serving Buffalo/Niagara Falls, New York. Anchoring the news for WLVL and WEBR are broadcasters Peter Kileen on weekdays and Sandi Conner on weekends.

Industry News

Bay Area Radio Vets Launch Digital Sports Talk Network

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A group of Bay Area radio personalities are getting together to launch a digital sports talk network called Bay Area Sports Collective. Former KNBR, San Francisco personalities Tom Tolbert, Paul McCaffrey, and John Lund, along with former KNBR PD Jeremiah Crowe are co-founding the network that will initially feature three podcasts that will also be broadcast live on YouTube. The network debuts today with “The Tom Tolbert Show,” “Paulie Mac’s Particles” and “John Lund Unleashed.” Crowe will direct business operations, marketing, and sales for the sports podcast network. Additionally, the new podcast network features daily on and off-air contributions from Tony Rhein and Daniel Ogden, both longtime Bay Area radio producers. Crowe says, “This announcement marks the dawn of a new day for the underserved Bay Area Sports fan. They deserve better. We are thrilled to launch The Bay Area Sports Collective with three very influential, entertaining, and experienced hosts who all remain dedicated to their craft. We are open to additional shows and talent joining our network in the future and look forward to scaling our unique talent-friendly business model into additional markets. Multiple professional Sports franchises have already expressed strong interest in migrating programming to our network, and local blue-chip advertisers have also contacted our team. We are excited to open the floodgates and provide Bay Area Sports fans with a more convenient way of finding their favorite shows, whether live or on-demand. This is the future of sports entertainment.

Industry News

Dobbins to Lead Cumulus Des Moines

Cumulus Media names Adam Dobbins vice president/market manager for its Des Moines station group thatimg includes sports talk KBBG-AM “The Champ” and four music brands. He most recently served with Walnut Media in Omaha. As director of sales. Cumulus Media president of operations Bob Walker says, “We are excited to welcome Adam to Cumulus Des Moines as this is a homecoming for him, having grown up in Des Moines and being a fan of our brands. Adam is an accomplished leader that is passionate about connecting local clients to the power of radio and the digital products we offer to help them grow their business.”

Industry Views

Sabo Sez: Promoting Doom

By Walter Sabo
a.k.a. Walter M Sterling
Host, Sterling Every Damn Night
WPHT, Philadelphia
Sterling On Sunday, Syndicated, TMN

imgDuring my tenure at NBC, once a month the division heads would meet at the behest of the CEO to report on their progress and trends in their sector. As the executive vice president of the FM division, I took a seat in that formidable group and tried to keep my remarks as brief as possible. What could I possibly say that would be more damn important than the words of the president of NBC News or the NBC Television network? In addition to NBC’s CEO, the CEO of owner RCA would often join the fun.

Cable TV was flourishing, and CNN had just launched. I was at least 15 years younger than everyone in that meeting and had a different perspective on cable. Therefore, I was shocked by this exchange:

The CEO asked the president of NBC News what he thought of CNN. The President of NEWS said these exact words:

“It might do well for breaking news but otherwise it will not take the place of our news.”

Next on the staff meeting agenda was a discussion of HBO. Should NBC run spots for HBO? Again, the group did not think HBO would be much of a factor on the entertainment menu. They agreed to run the spots promoting HBO. Yes, I objected but lost.

In its first three decades, CNN was a serious factor for news, ratings, and revenue. CNN brilliantly made partnership deals with local TV stations to exchange stories and carriage. Independent TV stations could tap CNN feeds for breaking news coverage. Those deals, requiring no cable, established CNN at viewer level in every city.

HBO last year won more Emmys than NBC, CBS, ABC and FOX combined. In fact only one Emmy went to a traditional network last year: “Abbott Elementary,” ABC.

Radio’s inherent advantage over all other mass media is its distribution system. Elegant and free, it just works! A decision was made about 10 years ago by many radio companies to use radio’s power, clout, and credibility to promote podcasts. Podcasts… hard to find, hard to hear, and requiring expensive equipment that suffers from buffering now.  The hidden reason for the podcast push is that Wall Street doesn’t love legacy media. They like new things even if the new thing is deeply flawed. When needing money or liquidation, legacy media companies proudly point to their listening STREAMS.

Commercial broadcasters have proven to be not so great at podcasting.  Of course not. It’s a different medium: On-demand audio that can be paused and reviewed. Radio DJs and talk hosts were never trained or attracted to audio creation that is blind to time of day and repeated. It’s different. Why promote it? It’s like NBC promoting HBO.

The good news? Wall Street is realizing the proven appeal of legacy media: The George Soros Funds invested in Audacy. Apollo Advisors, the first-in money for Sirius, now owns Cox Broadcasting. Time to stop throwing our time spent listening and creative energy at podcasts that price their audience lower than legacy media. Bad business.

The wise way to benefit from the podcast revenue opportunity is to buy what works. Acquire existing, successful podcasts and aggregators.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Radio Pro Kelly Orchard Publishes Suspense Novel in Radio Setting

Lifelong broadcaster and FCC consultant Kelly Orchard is publishing a suspense novel titled, Dead Air: Theimg Day the Music Died, that involves pirates hijacking 100 radio stations in five major U.S. cities and follows one company’s story over the course of 24 hours. Orchard was raised in a radio family that owned and operated stations in the 1980s and 1990s. Her family later launched a consulting business that conducted mock FCC inspections and she says the idea for her novel was born from those experiences.

Industry News

iHeartMedia Reports Q4 2024 Revenue Up 4.8%; Full Year Revenue Rises 3%

During the fourth quarter of 2024, iHeartMedia brought in $1.1 billion, an increase of 4.8% over the same period in 2023. For the full year of 2024, revenue was $3.85 billion, an increase of 3% over the full year of 2023. The company breaks down its operating results by division and Multiplatform Group (which includesimg radio stations) Q4 2024 revenue was $684 million, flat compared to Q4 of 2023. The company’s Digital Audio Group Q4 2024 revenue was $339 million, an increase of 7%. Withing the Digital Audio Group, podcast revenue was $140 million, an increase of 6%. For the fourth quarter of 2024, the company reports net income of $31.9 imgmillion. For the full year of 2024, it reports a net loss of $1 billion. iHeartMedia chairman and CEO Bob Pittman states, “Our fourth quarter Adjusted EBITDA of $246 million was up 18.2% vs. prior year, our highest percentage increase in almost three years, and our consolidated revenues were up 4.8% compared to the prior year, demonstrating the inherent operating leverage in this business. We are pleased that we successfully completed the comprehensive exchange transaction discussed last quarter – extending the majority of our debt maturities by three years; keeping our consolidated annual cash interest expense essentially flat; and providing overall debt reduction. This provides the company with the flexibility to remain focused on creating shareholder value in 2025 and beyond.”

Industry News

Top News/Talk Media Stories This Past Week (February 24-28, 2025)

Here are the most talked about stories of the past week (2/24-28) on news/talk radio and related talk media according to TALKERS:

                          Stories/Topics

1. Trump-Musk Relationship / Trump Cabinet Meeting
2. Musk-DOGE Activities / Federal Firings
3. U.S. Foreign Policy / Russia-Ukraine War / Israel-Hamas War/ NATO
4. Unemployment Numbers-Inflation-Trump Tariff War / Stock Market Instability
5. ICE Deportation Crackdown / FBI Turmoil
6. Trump First Amendment Issues / GOP Town Halls / Epstein Files
7. Big Tech / Misinformation / Censorship
8. Healthcare / Avian (Bird) Flu / Measles Outbreak
9. LGBTQ Issues
10.Deaths of Gene Hackman and Betsy Arakawa

              People

1. Donald Trump
2. Elon Musk
3. Vladimir Putin / Volodymyr Zelenskyy
4. Keir Starmer / Emmanuel Macron
5. Benjamin Netanyahu
6. JD Vance / Kash Patel / Karoline Leavitt
7. Robert F. Kennedy, Jr.
8. Jeff Bezos
9. Mike Johnson
10.Gene Hackman – Betsy Arakawa

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Cumulus Media Reports 2024 Q4 Net Revenue Dips 1.2%

Reporting its operating results for the fourth quarter of 2024 and for the full year of 2024, it says net revenue for Q4 was $218.5 million, a decrease of 1.2% from the same period in 2023. For the full year of 2024, net revenue was $827 million, a decrease of 2.1% from the full year of 2023. The company posts a net loss of $283.3 million for 2024 “compared to net loss of $117.9 million, reflecting a 2024 pre-tax non-cashimg impairment charge of $224.5 million compared to a pre-tax non-cash impairment of $65.3 million in 2023, both primarily reflecting FCC-related charges.” Cumulus president and CEO Mary G. Berner states, “Since the pandemic’s onset, the radio industry has experienced tough economic and secular headwinds. In the face of those, we outperformed our peers through the end of 2023 on key metrics including cost takeouts, EBITDA imgmargin recovery, free cash flow generation, net leverage, and liquidity. 2024 brought additional challenges, including accelerated national headwinds as well as an industry-wide slowdown in local radio advertising. In response, we doubled down on investing in growth areas, particularly in our digital marketing services business, which is pacing up 30% in Q1. Additionally, we continued evolving our broadcast go-to-market strategies, including with new offerings that are successfully attracting large new broadcast clients, and we drove additional cost efficiencies with 2024 actions that will result in $43 million of annualized fixed cost savings, of which $15 million benefited 2024 with the balance in 2025. Though the industry environment remains challenging for now, our 2024 refinancing efforts provided us with the time needed to both execute our day-to-day blocking and tackling and, in parallel, continue to reimagine the ways in which we can get the most out of our key assets to create new revenue streams and build additional long-term value.”

Industry News

Yesterday’s Top News/Talk Media Stories (2/26)

The most discussed stories yesterday (2/26) on news/talk radio and related talk media according to TALKERS research:

1. Trump Cabinet Meeting
2. SCOTUS Pauses Foreign Aid Order
3. Ukraine Minerals Deal
4. Federal Workers Ultimatum
5. Inflation Fears

Industry News

RTDNA Critical of Trump Press Pool Strategy

The Radio Television Digital News Association is strongly condemning President Donald Trump’s edict that he and not the White House Correspondents Association, will be selecting members of the official White House press pool. RTDNA president and CEO Dan Shelley states, “No president, or any public official,img should have the right to handpick the journalists who cover them. Doing so gives them license to select only news outlets whose coverage they deem positive and exclude responsible journalists whose reporting, although fair and accurate, the administration may not like. We call on the Trump administration to reverse this decision without delay so that the American people, and the world, can be assured they are getting a complete and accurate account of the activities of the President of the United States. This is especially critical during times of crisis.”

Industry News

Cumulus to Employ Quu’s Dashboard Visual Messaging

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Cumulus Media says it is expanding its ability to help advertisers connect with consumers on the go via Quu’s in-dash messaging technology across its 400 radio stations. The company’s stations will leverage Quu’s content management system, 24/7 dashboard display monitor, Xperi’s Rapid technology and DTS AutoStage, and more, to enhance in-car listening experiences and help drive ratings and revenue. Some markets will also offer Quu’s patented Content Partnership sponsorship, bringing fresh opportunities for advertisers. Cumulus president of operations Dave Milner states, “Visual content solutions generate sustainable revenue growth and significantly enhance in-car engagement, where listeners spend the most time with our stations. This expansion underscores Cumulus’s commitment to delivering premium content and sales experiences that meet the evolving needs of our audience and clients.”

Industry News

Audacy Names Berbari Yankees Post-Game Show Host

Audacy’s sports talk WFAN-AM/FM, New York names Emmanuel Berbari postgame show host for its Newim York Yankees baseball broadcasts. Berbari, in his third year with the station, will continue to serve as a fill-in play-by-play announcer. Audacy New York market president Chris Oliviero says, “We are excited to have Emmanuel take on an expanded role as the postgame show host for WFAN’s Yankees broadcasts. Emmanuel has been a terrific contributor to our team coverage the last few seasons and his passion for the game makes him a perfect fit to wrap up each game for the fans of the Bronx Bombers.”

Industry News

Yesterday’s Top News/Talk Media Stories (2/25)

The most discussed stories yesterday (2/25) on news/talk radio and related talk media according to TALKERS research:

1. Trump Budget Battle
2. Musk’s “Justify Your Job” Email
3. Tariffs and Inflation Fears
4. Russia-Ukraine War/U.S. Minerals Deal
5. Immigration Gold Card

Features

New York Radio Team Finds a Home in Cape Town

By Dr. Andrew Gladding, EdD
Chief Engineer
WMCA / WNYM, New York

 

The power of broadcast radio stems from its genesis, which is the use of audio technology and storytelling to transmit messages to large audiences. As industry professionals, we are all acquainted with the power and reach that our trade provides. However, all stories must begin with the spark of an idea. In the case of the curious collaboration between a college radio station in New York and a community radio station in South Africa, this idea started with a simple conversation.

The relationship between 88.7FM WRHU Radio Hofstra University and 89.5FM Bush Radio in Cape Town South Africa began purely as a matter of proximity. In the winter of 2018, I happened upon Bush Radio while in South Africa while on a family vacation. Meeting the passionate broadcasters at Bush Radio has resulted in a fruitful broadcast collaboration spanning six years and many exchanges of audio, information and support between our two broadcast organizations. Students at WRHU in New York, WRCT in Pittsburg and members of Bush Radio  co-produce a weekly show called “The 1World Community Radio Show,” which features interviews and music from around the world. WRHU’s Ricky Hubert, WRCT’s Cody Hmelar and Bush Radio host Lydia Marwanqana connect weekly to create a truly unique program that provides a world stage for young, aspiring talent. The show has become a centerpiece of programming for both stations and an example of how stations across the globe can work together to create engaging, community focused audio content. It has also allowed staff members from both stations to develop insight into each other’s cultures and communities.

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Pictured above (from l-r) are: Sturgeon Records President David Chapman, Salem NY Chief Engineer Andy Gladding, Bush Radio engineer Renato Van Schalkwyk, WRHU general manager John Mullen, Bush Radio managing director Brenda Leonard, Bush Radio host Jasnine Roberts, WCWP general manager Dan Cox and WKZE “Night Shade” host Paul Higgins at the Bush Radio Studios in Salt River, Cape Town.

In the fall of 2024, members of Bush Radio came to New York City and Washington DC  to cover the presidential elections. The purpose of the trip was to find new ways to combat journalistic misinformation. The visit exposed Bush Radio staff members to American journalistic values, broadcast operational practices provided the international broadcasters with an up-front look at the US democratic process in action.

In February of this year, In the spirit of maintaining and strengthening our broadcast partnership, five members of New York radio and audio media , including myself, traveled to Cape Town to see how the Bush Radio folks used their FM reach and power to serve their community. The goals of this part of the exchange were to deepen our understanding of South African media, operations, practices and workplace culture. We went into this journey with our minds and hearts wide open, ready to see how the craft that we know and love was practiced on the other side the world.

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Pictured above is Andy Gladding working with Bush Radio engineer Renato Van Schalkwyk to install Comrex hardware in the Bush Radio Air Studio.

The results of this visit were eye opening. During our visit to Cape Town, we observed several similarities between our stations in New York and our South African counterparts. The Bush Radio staff was extremely dedicated to their station and took great pride in serving their community. They used their centrally located studies as both a broadcast center and training facility, with a thriving mentorship and intern program. We also noticed that they followed almost identical practices and standards as we do in the USA, ranging from technical specifications for broadcast engineering to maintaining programmatical integrity. Even the energy and excitement among the staff in the studios and reporting from the field was comparable to any well-run US broadcast entity. This is mainly due to the fact that the folks who run Bush Radio, specifically Managing Director Brenda Leonard and Program Director Adrian Louw, execute a comprehensive and extensive training and operational workflow at the station. Bush Radio holds the proud distinction of being the first licensed community radio station in South Africa, which was achieved with great effort and sacrifice during a time when the practice of community radio was non-existent in the country. Therefore, the management is very observant and powerful of the weight that they carry and this respect is passed along to the station members.

We also noticed some stark differences. Due to the relatively young nature of the South African democracy, there appeared to be a deeper connection between station and community. Bush Radio is involved in many different aspects of Cape Town governance, culture and outreach and this is reflected in their on-air product and station ethos. We also observed that many members of the general public were familiar with the station and proudly considered themselves to be regular listeners and supporters. The station was closely intertwined within the fabric of the community, which is both wide and diverse.

We also noticed that there was an intrinsic willingness between Bush and other community stations to work together. During our visit, we had the opportunity to visit a number of stations in communities around the Western Cape region, including Zibonele FM and The Voice of the Cape. We heard the term “partnership” and “sister station” during our visit many times, which demonstrated a visible willingness between teams at different organizations to work together and collaborate. I personally believe that this positive attitude for partnership and outreach has been a driving force in the successful collaboration WRHU has enjoyed with Bush Radio.

During our visit, the New York contingent felt this energy and openness, which in turn motivated us to jump into the spirit of the occasion. I personally worked with the Bush station engineering team on some facility maintenance and technical improvements, while other members of the crew lent their wisdom and knowledge to the venture. Laura Schaffer, the General Manager of Salem Media of New York had sent us down with a “broadcasters care package,” comprised of surplus equipment and spare parts from New York. The staff at Bush Radio was happy to receive the gear and began using it almost immediately.

The exchange of knowledge was not limited to technical engineering. WRHU’s John Mullen and Dan Cox ran a workshop on sales, marketing and workflow, while Sturgeon Records owner and engineer Dave Chapman taught the station members multi-track production. WKZE’s Paul Higgins, a world music producer, worked with the station’s air staff on interviewing techniques and even conducted an interview with famed producer Steve Lillywhite on 89.5FM, which was re-broadcast to the USA live. The experience of giving and sharing knowledge was both exciting and rewarding.

However, what we received in return was even more fulfilling. Even though we were strangers from another part of the world, we felt strangely at home at 89.5FM. The folks at Bush Radio were excited to show us their station, city and culture and made sure that we enjoyed a completely immersive experience. We saw all sides of the area, from the sparkling beaches and stunning views of the harbor from the top of Table Mountain to areas that were struggling and people that were fighting to survive. Throughout all of our travels, we noticed one constant: Radio was an integral part of all of the communities that we visited. Part of this can be attributed to a lack of broadband access across the region, but I personally believe a larger factor was based around the spirit of the South African people trusting in and embracing their local radio stations.

Considering this current period of uncertainty and transition in the US, it was refreshing to experience radio being used as a force for community connectivity, outreach and positivity in a far-away part of the world. Our team returned from the trip, refreshed with new ideas on how we could use our experience to grow and improve our own stations. One of these action items has gone into effect almost immediately. Since our return, the 1World Community Show has grown into an open-source network, which includes new domestic and international partners. Stations on the network now include WRCT-Pittsburgh, WCWP-LIU Post, WKZE-Red Hook, KCSS-UC Stanislaus, WVCR-Siena College and Kinvara Community Radio in Ireland, in addition to WRHU and Bush, all eager to share audio content and ideas. I personally hope to see the connection between all of our stations, along with this beautiful collaborative relationship, grow larger and endure way into the future. As one Bush Radio station member told me, “the color of our skin may be different, we may pray to other gods and we are from separate countries and cultures. However, our love for radio is above all that, which makes us all the same.”  Considering the diversity of storytelling that we each do with the power of broadcasting, it’s nice to know that our passion for the craft and industry can unite us and break down barriers. I look forward to our next adventure with the Bush Radio staff. If anyone reading this would like to get involved in radio outreach and establish a similar program or help expand technical support for our new “sister stations,” please feel free to reach out. Your contributions will not be unappreciated. You can find out more about the 1World Community Radio Network at www.1worldcommunityradio.com

Dr. Andrew Gladding his chief engineer at Salem Media Group’s WMCA and WNYM in New York. He can be emailed at andrew.gladding@salemcommunications.com