SABO SEZ: A Long History – Do Not Fear AI
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
Andy Economos, the founder of Radio Computing Systems (RCS), was a leader in bringing digital tech into the radio industry. In 1980, he was leaving his position as head of technology for NBC Inc. to start his own company. I was EVP of the NBC FM stations. Andy and I were walking to lunch, crossing Sixth Avenue at 49th street and he asked me, “Is there any software your radio stations could use?”
I said, “Yes, we could use software that programs music.” He was interested. I said, “When you invent that, NBC will buy your first products.”
Andy went forth and invented “Selector,” the first viable, almost easy-to-understand, user-friendly music programming software. Prior to “Selector,” music was programmed in a wide variety of homemade processes such as rotating songs against back timing photo lab clocks (WABC) to RKO’s “Gold Book” mess requiring jocks to use many colored pens to log off played songs. Or the wooden spike technique: Jocks took the 45s off one spike after it was played and stacked it on a different spike – really.
The adoption of “Selector” didn’t go as planned. First, most of the industry was terrified that what little freedom jocks had to select songs would be lost. My favorite cry from jocks, “But when it’s raining, I’ve got to play a song that sings about rain.”
My hope for computerizing the organization of songs was that it would free up programmers to program! The desired end game was that programmers would have more time to talk with their talent, create bigger promotions and upgrade overall production.
What happened, however, was most programmers devoted more time to programming music! Throughout the country programmers pored over the output from “Selector” and manually, hour by hour by hour and edited every song.
When discussing the virtue of precision music selection, WABC midday talent Ron Lundy said, “It don’t mean nothinnnnn.”
AI is just like “Selector.” First, it strikes fear. But it will be used in every radio station very soon. How it will be used and its impact on you will be different than we can imagine. The more a person learns about AI’s capabilities and how to use its fresh options, the more control they will have of it.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
New York. Bold Gold says WDLA-AM will “broadcast Catskills News Talk, the Voice of Sullivan and the Catskills, a news and talk format featuring ‘Ciliberto & Friends’ with radio legend Paul Ciliberto.” Bold Gold Media NY region general manager Dawn Ciorciari states, “There is something truly special about turning the lights back on for a local radio station. We are beyond excited to bring local radio back to life for the people of Walton and Delaware County; to once again give this community a local voice, a source of connection, and radio stations they can call their own.” 
standard in audio, and it’s an honor to join a brand creatively steeped in sports storytelling. Not unlike the Savannah Bananas, I’m prepared to push the limits of sports talk. I’ll deliver for Jimmy in Tucson, Arizona just as much as Joe in Marshall, Texas. And for every groundbreaking Los Angeles Lakers trade, there’s a Boston College linebacker who survived cancer. You’ll hear the same fire and heart for each. We’re going to create something special; I promise you that.” Cumulus SVP sports/content & audience Bruce Gilbert comments, “Drake represents exactly what we’re building – a modern, interactive sports experience that is driven by personalities and fueled by fans – programming that breaks away from the predictable and formulaic. Drake’s ability to entertain, connect, and innovate makes him the ideal voice for mornings on Westwood One.”
Carton is finalizing a deal to return to the station in afternoon drive. This comes several months after Carton exited FS1 where he hosted a couple of different versions of a morning show that, from a ratings standpoint, never took off the way FS1 execs had hoped. Carton’s return will reportedly bump current afternoon team Evan Roberts and Tiki Barber to middays which would force the station to cut ties with current midday hosts Brandon Tierney and Sal Licata. As for Carton’s co-host, Marchand is reporting that overnight host Chris McMonigle is the leading candidate for that role. 
publication RockTownNow.com. Saga COO Wayne Leland states, “Tom understands what makes local media matter. His role at Harrisonburg Media Group positions us to grow our brands and expand the value we deliver to our listeners, readers, and advertisers. We’re excited to have him leading the team.” Nankival comments, “I am thrilled to rejoin Saga as VP and general manager of the Harrisonburg Media Group, which is a shining star in our company. My job is to keep it performing at a high level and serving the Shen Valley community with unwavering commitment and dedication.”
My introduction to Rush Limbaugh begins in the fall of 1992. I began listening to Rush’s radio show after seeing him campaigning on stage with George H.W. Bush during the 1992 fall presidential election. Bill Clinton would win the election and so would begin the greatest, media political rivalry ever between Rush Limbaugh and Bill Clinton. Rush’s middle America authentic voice was cutting through the mainstream media noise of the day from a generationally unique perspective. He was the perfect counterculture combatant to Bill Clinton’s political philosophy. Being a baby boomer myself and two years younger than Rush, I was immediately hooked on the EIB radio network!
FM translators W239CY, Patchogue at 95.9 and W296EK, Brentwood at 107.1 for $500,000 from Cantico Nuevo Ministry. The addition of the three signals will improve news/talk WABC’s coverage in Suffolk County. Red Apple Media will assume operation of the signals under a Local Marketing Agreement. 
position to chief financial officer for iHeartMedia, effective January 1, 2026. At that time his salary will rise from $925,000 to $1.2 million and his bonus target increases to 150% of his base salary and his annual long-term incentive grant will have a target grant date fair value of $1.5 million. McGuinness’ employment contract runs through June 30 of 2030. McGuinness reports to former chief financial officer and current president and chief operating officer Rich Bressler.
By now, a music station in your market – hopefully in your cluster – is all-Christmas-music-all-the-time, a great perennial franchise.
during its 20th annual Stories of Light fundraising campaign. Zoellner president and general manager Steve Hunter says, “This event is a reminder of what makes Tulsa so special. When you share the stories of these incredible kids and their families, our listeners respond with open hearts. We’re humbled and honored to help Make-A-Wish continue its mission.”
come in every week, and we have to keep up with the demand. We cannot turn our backs on our colleagues who have worked at their local station and are now in desperate need of our help. We ask everyone in radio and television to come together to help our colleagues.” Giving Tuesday donations can be made 
Grand Island. NRG CEO Mary Quass says, “We’re pleased to announce the sale of our 6 radio stations in Central Nebraska to Usher Media LLC, a respected local broadcaster. It’s been a privilege to serve this community with an exceptional team whose passion and commitment have made these stations a vital voice in the Kearney, Hastings and Grand Island markets. We are confident that Usher Media will build on that foundation and continue to serve listeners, advertisers, and the community with excellence.” Usher Media chief Alan Usher comments, “We are excited to announce the acquisition of six radio stations in Central Nebraska. As a locally owned and operated organization, raised in the Tri-Cities, this strategic move underscores our commitment to expanding our media presence while staying deeply connected to our roots. We are committed to being a community leader, championing local projects, and driving community growth. We look forward to providing comprehensive local news, weather, and sports coverage while fostering a vibrant and thriving community for all.”
January 1. Co-president of the Urban One Audio Division Eddie Harrell says, “For more than three decades, Howard has been a steady, visionary leader for our Baltimore cluster. His commitment to excellence, his instinct 
for developing talent, and his deep understanding of this market have strengthened our stations and helped shape the culture of our entire audio division.” Willner began his career with Urban One and transitioned to account executive before rising to national sales manager, general sales manager and ultimately, director of sales. Harrell adds, “Dave has had the benefit of learning the business under Howard’s guidance for many years, and he embodies the forward-thinking leadership we need for the next chapter. I’m confident he will build on Howard’s strong foundation and continue to advance the success of the Baltimore market.” The company says Mazer will work closely with Willner through the end of the year to ensure a smooth and seamless transition.
Independence Center that drew fellow Black conservatives and Democrats to discuss important issues facing families today. Barnette says, “America is at a crossroads, and I believe my voice comes at a critical time. I don’t talk about poverty or perseverance from a spreadsheet – I’ve lived it. From a pig farm in Alabama to the halls of corporate America, from serving in the military to building a national platform, I’ve seen firsthand what faith, discipline, and hard work can achieve. My show is about bringing authenticity, courage, and moral clarity back to the airwaves – and planting the kind of seeds that will offer shade for generations to come.” Barnette was the national grassroots director and senior advisor Vivek Ramaswamy’s presidential campaign and is the author of Nothing to Lose, Everything to Gain: Being Black and Conservative in America (2020, Center Street). 
their local market. Bonneville says, “The platform brings together Arizona Sports, Seattle Sports, Denver Sports, Sactown Sports, and KSL Sports in Salt Lake City, delivering more than 63 hours of live sports programming every day across audio, video, digital, and social channels.” Bonneville president and CEO Tanya Vea adds, “Bonneville Sports Network gives advertisers both flexibility and scale. Our network reaches fans wherever and whenever they engage with sports, across every platform. Advertisers can now leverage that strength in a way that aligns with their goals, whether they’re pursuing national reach or meaningful local impact.”
pioneers. Audacy St. Louis SVP and market manager Becky Domyan states, “For 100 years, KMOX has kept St. Louis informed and connected, a legacy we are incredibly proud of. We now honor the pioneers who helped build this station. They are the definitive voices and leaders who became synonymous with KMOX and defined a century of service. We look forward to building on their foundation and continuing to serve as the home for news St. Louisans rely on for the next hundred years.” Pioneers include former KMOX general manager Robert Hyland, sports broadcaster Bob Costas, former station hosts Jack Carney, Rex Davis, Bob Hardy, Anne Keefe, John McCormick and Jim White, former St. Louis Cardinals play-by-play announcers Jack Buck, Harry Caray and France Laux, and former St. Louis Blues play-by-play announcer Dan Kelly.
and two of its sister music-formatted outlets to a local operator – Zoellner Media Group, led by Dr. Robert Zoellner. Potter tells the Tulsa World that his exit came as a surprise. He says he was called into a meeting with Dr. Zoellner. “Our paths hadn’t crossed yet in his ownership. Shook his hand, sat down. He said, ‘We’re not renewing your contract.’ They handed me a check, and security showed me out of the building.” Prior to joining KRMG, Potter served in Dallas with WBAP-AM in several capacities, including news director.
shows. NPR’s “NPR News Now” and “Up First” rank #1 and #2, respectively, and Salem Podcast Network’s “The Charlie Kirk Show” remains ranked #3, more than a month after his slaying on September 10. Other talk radio-related podcasts of note include Cumulus Podcast Network’s “VINCE” climbs one place to #12; iHeartRadio’s “The Clay Travis and Buck Sexton Show” falls two places to #18; and Cumulus Podcast Network’s “The Mark Levin Show” rises four places to #34. 
market manager Jeff Miller says in a memo to staff, “Since arriving in Cleveland almost three years ago, Chase has concentrated on our brands, our execution and our team with hopes of building on the great foundation that was already in place. His relentless focus on being the best, along with consistent coaching and leadership, has led to significant growth for individuals and our four stations. Please join me in congratulating Chase on his well-deserved elevation to VP of programming for Cleveland. Chase will continue to focus on the overall programming performance for all four of our brands as we head into 2026 and beyond.”
Finally. Not by Facebook, TikTok, Instagram, nope; I was banned from a WBIR anchor’s video live stream.
formats. The program is available in three versions: three-hour, one-hour, 25-minutes and 30-minutes and are hosted by radio personality Larry O’Connor, morning drive host at WMAL-FM, Washington, DC. It features stories of America’s military heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Listeners will hear their emotional stories fighting for our freedoms, how they sustained their injuries, and the welcoming homes Fisher House provides for them and their loved ones while they endure their painful and painstaking recoveries. This year’s program features a special focus on the incredibly inspiring victories our wounded warriors enjoy on the field of competitive, adaptive sports. Fisher House supports the Wounded Warrior Games and the lnvictus Games as a vital part of the physical, emotional, and mental healing process for our wounded veterans. For more information on this radio special, available cash and barter free, contact Larry O’Connor at 562-665-9537 or 
Lochridge entered the business in the sales department and by 1970 became the general manager of WRIF, Detroit. He was promoted by ABC to general manager for WPLJ, New York in 1973. He would serve at KAUM, Houston before returning to New York to serve with ABC Radio Networks. He later joined NBC’s The Source. In 1988 he and his wife purchased a small station in Wickenburg, Arizona.
Columbia. The stations are in small markets and include: KAAN-AM/FM, Bethany; KWIX-FM, Cairo; KKWK-FM and KMRN-AM, Cameron; KIRK-FM, Macon; KTCM-FM, Madison; KRES-FM and KWIX-AM, Moberly; KJEL-FM and KBNN-AM, Lebanon; and KFBD-FM, KOZQ-FM, KJPW-AM, and KIIK-AM in Waynesville. Connoisseur Media founder and CEO Jeffrey Warshaw says, “These Missouri markets did not fit into our long-term plans. We are pleased to have found a trusted buyer in Miles Carter and his family-oriented company.” Carter comments, “We have wanted to expand for a while and when the opportunity came, we were eager to talk with Connoisseur. As we look toward the new markets, our mission remains the same: bring trustworthy local news, agriculture coverage, and community-focused storytelling to areas that need a stronger voice. Expansion isn’t about getting bigger, it’s about serving more people with the kind of reliable, hometown broadcasting Carter Media was built on.”
Elizabeth Mayer states, “In our continued focus on YouTube and watchable podcasts, this edition of the Podcast Download reveals YouTube at an all-time high for consumption. Regardless of tenure or heavy usage, YouTube remains in the top spot, which speaks to podcast consumers seeking out watchable podcasts. 12% of weekly podcast consumers use Smart TVs where video components are intuitive and easy to access to listen to podcasts.” Signal Hill Insights president and CEO Paul Riismandel adds, “Audio is still key. While we see yet another bump in the preference to use YouTube for podcasts, we don’t see notable change in the number of weekly podcast consumers who are only watching their podcasts. This segment remains a tiny minority – just 8% in this report.” 
For most of my life, the sound of an AM signal has been my constant companion. Long before I ever spoke into a microphone professionally, I was the kid hiding under the covers with a transistor radio, slowly turning the dial, discovering voices, ideas, communities, and worlds far beyond my bedroom. AM radio didn’t just shape my career – it shaped who I am.
In an industry built on speed – breaking news, live liners, commercial deadlines – “pause” can feel like a luxury radio can’t afford. But Kevin Cashman’s The Pause Principle: Step Back to Lead Forward (Wiley) argues the opposite: pausing isn’t weakness, it’s a competitive advantage. For local radio leaders, the message couldn’t be timelier.
by the FCC and is expected to close early next year. Connoisseur Media says the sale is “another step in the company’s efforts to concentrate on markets where it can execute its successful playbook. It is one element in the strategic plan for the markets acquired in Connoisseur Media’s acquisition of Alpha Media that took place in September.” Connoisseur Media founder and CEO Jeff Warshaw says, “Bakersfield was a market that did not fit into the long-term plans we have for Connoisseur. We looked for a local operator that we felt could devote the time and energy that Bakersfield deserves. We are confident that we have found that in Frequency and the Hill family operation.”
Amendment protects journalistic choices from government intimidation. Nevertheless, this FCC has deployed a vague and ineffective News Distortion policy as a weapon to stretch its licensing authority and pressure newsrooms. The First Amendment is a pillar of our democracy. As federal regulators, we must respect the rule of law, uphold the Constitution, and ensure that a free press is never subjected to regulatory interference by the FCC.” The FCC’s News Distortion Policy was created in 1949 and has been criticized from time to time over the years. It has rarely been invoked until now. A Petition for Special Relief before the FCC signed by 11 people, including former FCC Chairman Thomas E. Wheeler, asks that the Commission repeal the news distortion policy. They cite case law, saying, “In Moody v. NetChoice, LLC, the Supreme Court, applying the First Amendment, reaffirmed that the government has no role in ‘un-biasing’ the media. In direct contradiction to that decision, the news distortion policy seeks to mold the speech of private broadcasters to the FCC’s own view of what is correct, complete, and accurate news. The First Amendment forbids the government from embarking on such a project.”
show, “Hoops Talk.” Sliwa will provide expert insight, analysis and commentary across AM 570 LA SPORTS content throughout the NBA season, including featured segments available on the iHeartRadio app. Sliwa previously served on the Lakers Radio broadcast in pre-game, halftime, and post-game coverage. KLAC program director Brian Long says, “Allen is one of the premier voices covering the Lakers. With the excitement surrounding the team this season, his perspective and passion will be a great addition to our coverage and valuable voice for Lakers fans in Southern California and across the country.”