Industry News

North Carolina Broadcast History Museum in the Works

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State broadcast leaders in North Carolina are unveiling details of a planned North Carolina Broadcast History Museum. The museum initiative is a 501(c) 3 non-profit corporation dedicated to preserving North Carolina’s broadcasting legacy. The Museum is seeking assistance from the public and people who worked in broadcasting to collect artifacts, documents, photographs and recordings that chronicle the history of prominent radio and television stations, broadcasters, programs and events. Through exhibits and collections, the Museum seeks to highlight the contributions made by North Carolina Broadcasters in shaping the industry and the state’s culture landscape. Among the broadcast professionals pictured above at the North Carolina Governor’s Mansion announcing the new project is Beasley Media Group CEO Caroline Beasley (center).

Industry News

TALKERS News Notes

Cumulus Media Inc is hosting a conference call on Friday, October 27 at 8:30 am ET to discuss its third quarter 2023 operating results. A press release containing a summary of these results will be issued before the call at approximately 8:00 am ET.

Audacy amends the employment agreement with executive vice president, general counsel and chief legal officer Andrew P. Sutor that extends the expiration of the term of the agreement from December 31, 2023 to December 31, 2026.

PodcastOne obtains the exclusive distribution and sales rights to the podcast “Nighty Night” hosted by New York Times best-selling author and attorney Rabia Chaudry. PodcastOne president Kit Gray states, “We have been longtime fans of Rabia, for her work as an esteemed podcast host and for her work as a revered advocate. Rabia and her work with Adnan Sayed told through the podcast ‘Serial,’ put podcasting on the map for mainstream audiences. We are thrilled that she is joining us at PodcastOne and look forward to welcoming her to our family of podcasters.”

Industry News

Top News/Talk Media Stories Over the Weekend

The GOP’s maneuvering to elect a new Speaker of the House; Israel’s war against Hamas and the destruction of Gaza; an Illinois landlord kills a six-year-old Muslim boy and injured his mother; the 2024 presidential race; former President Donald Trump’s legal battles; the U.S. migrant crisis; and the “ring of fire” solar eclipse were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Features

The Greatest Home Run

A sports moment for the ages, a botched radio call, a live broadcast believed lost forever… then miraculously rediscovered. What a story!

By Mark Wainwright

imThe History Channel calls it “The Most Dramatic Home Run in World Series History.” ESPN has often described it as the greatest home run of all time. To this day, it is the only World Series Game 7 walk-off home run.

Long-time baseball fans know the basic facts: On October 13, 1960, Bill Mazeroski of the Pittsburgh Pirates hit a line drive over the left field wall at Pittsburgh’s Forbes Field to win the World Series for the Pirates.

This was an iconic moment in baseball history, and an iconic moment in baseball broadcasting history, as well … although the Hall of Fame broadcaster who described the moment for the national radio audience probably wished he could have done a second take!

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Above: Bill Mazeroski crosses the plate for the Game 7 victory! (photo courtesy YouTube)

It was a dramatic finish to an astonishing World Series, but as often happens, the backstory of that moment and how it was broadcast– and everything that led up to it – has been largely forgotten. As we follow this year’s MLB playoffs (while taking note of the anniversary), it’s worthwhile to look back at an earlier, very different era of post-season baseball…

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The 1960 World Series opponents could hardly have been more different. The New York Yankees of that era were a machine, and the 1960 team easily dominated the American League on their way to the pennant. In contrast, the Pittsburgh Pirates were a surprise. The Pirates had not been to the Series since 1927, they were coming off a mediocre 1959 season, and expectations were low… but they got off to a good start and managed to keep it going. With timely pitching, clutch hitting, lucky breaks, and a never-say-die attitude (21 of their 95 wins came in their final at-bat), the Pirates claimed the National League pennant. The Yankees were studs, while the Pirates were scrappers, and the first six games of the Series reflected the character and personality of the respective teams.

In their three wins, the Yankee sluggers clobbered Pittsburgh pitchers for 38 runs. Yet, the Pirates managed to hang on, squeezing out three close victories in response. It all came down to Game 7 at Forbes Field on the afternoon of Thursday, October 13. Not only were there multiple Hall-of-Famers on the field and in the dugouts, there were Hall-of-Famers in both the TV and radio broadcast booths:

NBC’s national TV broadcast (in “Living Color!”) was handled by Yankees announcer Mel Allen and the Pirates’ Bob Prince, while NBC’s national radio broadcast was called by the Chicago Cubs’ Jack Quinlan, and Chuck Thompson, the play-by-play voice of the Washington Senators… wait, what? The Washington Senators? Wasn’t Chuck Thompson the voice of the Baltimore Orioles forever? For most of his career, yes… but Thompson was caught in a business dispute between the Baltimore brewery that owned the Orioles and the Baltimore brewery that owned his broadcasting contract, so Chuck wound up in Washington for a while (alas, as so often happens in life, it was a battle between money and beer, and money won out).

Game 7 combined and concentrated all the craziness of the previous six. Both pitching staffs were tired, and the hitters took advantage; it is the only game in World Series history where no pitcher from either team recorded even a single strikeout. The Pirates jumped out to an early 2-0 lead, but the New York offense awakened and the Yankees took a 7-4 lead into the bottom of the eighth inning. That’s when things really started to get strange…

In the Pittsburgh half of the 8th, it appeared a routine ground ball would start a double-play and stall a potential Pittsburgh rally… but the ball took a bad hop and hit Yankee shortstop (and later, Hall of Fame broadcaster) Tony Kubek in the throat. He got up bleeding and gasping for air, and was taken to the hospital with bruised vocal cords and a swollen trachea.The injury didn’t damage Kubek’s future career, but it kept the Pirates alive, and they followed with five runs to take a 9-7 lead into the 9th inning. Just three outs away, and yet…

The Yankees scored two runs to tie it at 9-9. The tying run was another odd play; a hard shot toward first base looked like a game-ending (and Series-ending) double play, but Pittsburgh first baseman Rocky Nelson took the easy out at first… which turned the play into a fielders’ choice. Mickey Mantle (the runner already on first) dove back to base and avoided the tag, which gave the Yankee runner on third the opportunity to tie it up. The Yankee inning ended with a routine ground out, so it all came down to the bottom of the 9th.

New York manager Casey Stengel left Ralph Terry in to pitch the 9th, with 15-game-winner Art Ditmar warming in the bullpen, if needed. Second baseman Bill Mazeroski would lead off the inning for the Pirates. Mazeroski was much better known for his outstanding glove work than his hitting, but he had one of the Pirates’ hottest bats late in the season, and it paid off.

Ball one, high. Catcher Johnny Blanchard went to the mound to briefly confer with Terry. Up in the radio booth, Chuck Thompson was obviously caught up in the excitement of the moment and everything leading up to it:

“Well, a little while ago, when we mentioned that this one, in typical fashion, was going right to the wire, little did we know…”

Then, at 3:36 pm, the 1-0 pitch, and…

“Art Ditmar throws…”

(Chuck, no! Ditmar’s still in the bullpen! Terry’s pitching!)

Thompson called the following moments superbly when Mazeroski connected and the ball sailed over the wall at the 406’ mark. Pandemonium ensued as Mazeroski quickly rounded the bases. Fans poured onto the field; it looked like half of Pittsburgh was poised to welcome him at home plate.

Unfortunately, Thompson committed another gaffe in the midst of the uproar:

“Ladies and gentlemen, Mazeroski has hit a one-nothing pitch over the left field fence at Forbes Field to win the 1960 World Series for the Pittsburgh Pirates by a score of ten to nothing!”

(Chuck, no! Look at the scoreboard! Look at your scorecard!)

…to his credit, he corrected himself moments later.

As both a long-time broadcaster and a Baltimore native – someone who heard Chuck Thompson broadcast countless games for the Baltimore Orioles and the Baltimore Colts of the NFL – it’s bizarre to hear Thompson commit these gaffes. Chuck Thompson did NOT make mistakes like this; he just didn’t. In his 1996 autobiography, he called it “easily the most embarrassing moment of my career behind the microphone.” His flawed moment did not derail a stellar career. In 1993, he received the Ford C. Frick broadcasting award from the Baseball Hall of Fame, and his name is honored in Cooperstown alongside the greats of the sport.

There’s a YouTube link, of course. Whoever produced it did a nice job of capturing this iconic event in sports history. You’ll hear Chuck Thompson’s “flawed but endearing” (as Wikipedia describes it) radio call of the homer, combined with the actual broadcast video. Although the audio portion switches over to Mel Allen’s TV call toward the conclusion, this minor deviation from the archived radio recording does nothing to spoil the drama and excitement. And by the way… the story behind how and why the Game 7 telecast was preserved is amazing enough on its own. So stay tuned for our post-game wrap-up!

The Greatest Home Run!

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EPILOGUE

Although NBC videotaped all seven games (in “Living Color!”), those recordings soon disappeared. As I’ve mentioned in previous articles, videotape was very expensive back then, the reels were cumbersome, and storage was an issue. Thus, networks often re-used the tapes for various purposes, wiping everything that was recorded previously. Countless hours of television history have been lost due to this practice. So why did the entire TV broadcast of Game 7 survive intact (at least in black-and-white)?

You can thank Hollywood singing star Bing Crosby. Bing held an ownership interest in the Pirates then and was a huge fan, but he was oddly superstitious about things. He believed that watching the game on television would jinx the team, and showing up at Forbes Field would have been even worse. So he and his wife took off for a brief vacation in France, where he listened to the broadcast on shortwave radio. However…

Crosby had a close relationship with Ampex (including a financial interest), and he asked the folks at Ampex to record the game so he could watch it upon his return (but only if the Pirates won!). It’s not clear whether they taped it and transferred it to kinescope film or if they filmed a kinescope directly from the live broadcast. In any event, a black-and-white kinescope was saved and presented to Crosby. Presumably, Bing enjoyed viewing it and subsequently stashed it in his basement – where it remained untouched for forty-nine years!

In 2009, long after Crosby’s death, Robert Bader – an executive from Bing Crosby Enterprises – was going through materials at Crosby’s former home in Hillsborough, California. He was looking for any useful recorded video that could be transferred to DVD and marketed, and he stumbled onto the five-reel set in Bing’s wine cellar! It is the only known copy of the historic game. The reels were preserved and digitized, and later broadcast as part of several retrospectives covering the 1960 World Series and Game 7 specifically.

So… what’s mellowing in your wine cellar?

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Mark Wainwright is a veteran radio performer and voiceover artist who has spent decades working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. Mark can be reached through his LinkedIn page or at: markwainwright@earthlink.net

 

Industry News

Nielsen Audio Corrects WABC, New York September PPM Ratings

When Nielsen Audio released the 6+ numbers from the September PPM survey for the New York City market, it listed Red Apple Media Group’s news/talk WABC as “N/A” for reasons unexplained, evenim though the stations (WABC-AM and WLIR-FM) were listed as having a 3.9 share in the Long Island (Nassau-Suffolk) market. Now, Nielsen has corrected the 6+ report that is available to the media (versus the more detailed information that is only available to subscribers) and lists WABC as having a 3.4 share good for the #11 rank in the New York City market for the September 2023 survey 

Industry News

TALKERS News Notes

Townsquare Media announces it will release third quarter 2023 financial results before the market opens on Thursday, November 9. The company will host a conference call to discuss certain third quarter 2023 financial results at 8:00 am ET that morning.

The NHL’s Minnesota Wild and iHeartMedia Minneapolis announces a five-year partnership extension through the 2027-28 season to broadcast all preseason, regular season and Stanley Cup Playoff games on KFXN-FM “KFAN 100.3 FM.” KFAN 100.3 is currently in its 13th season as the official radio flagship home of the Minnesota Wild.

Salem Media Group announces that WWFE-AM “La Nueva Poderosa 670 AM” and The Weather Channel en Español have entered into a strategic partnership that will enhance weather coverage and climate reporting in Spanish, specifically curated for South Florida.

Industry News

Top News/Talk Media Stories for Week of October 9 – 13

The deadly Hamas-led attacks on Israel and Israel’s response was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was President Joe Biden’s collaboration with Qatar to freeze Iran’s oil assets due to Iran’s solidarity with Hamas, followed by U.S. House Republicans’ efforts to nominate and confirm a new House Speaker at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry Views

The Problems Facing Radio Were Not Caused by Consolidation

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imAs your friends get fired and on-air hosts are replaced with WideOrbit and Profitable Software, the mournful refrain is to unfairly blame consolidation. Consolidation has, in fact, made the medium financially viable and brought hundreds of individual stations from a river of red ink to the glow of black ink. Prior to consolidation, over half the radio stations in the U.S. lost money – year after year. Not a secret stat, those numbers were revealed annually by the NAB.

The flaw in the deregulation law was the elimination of the rules regarding financing of station acquisitions. Previous regulations required a licensee to prove it had the financial resources to cover expenses through the term of the license. Licenses could not be purchased with debt. Licensees could not sell the license until it expired. Radio stations could not be used for speculatory financial gain. When those rules were tossed, the industry hit a financial tailspin from which it has not recovered. That’s the problem.

That is not a “problem” with radio. In talks with publisher Michael Harrison about his exciting role in the United Nations as executive advisor to World Radio Day 2024, we shared a key observation: The world’s radio industry is overwhelmingly enthusiastic. Working with clients in London, Toronto, Montreal, Amsterdam, Athens and Sydney, the passion for the medium continues to grow and is supported by audience engagement and response.

Internationally, there is a robust radio set design and manufacturing industry. European listeners seek clothing featuring radio set themes and artwork. Believe me, the food at the NAB Europe is much better than that crap served here.

Follow the money. Radio is not legacy media. Radio is proven media – proven for over 100 years. Local retail advertisers are a practical lot. They buy advertising that works for this weekend. If it doesn’t bring feet to the floor and dollars to the door, sponsors just don’t repeat-buy.

I was the in-house programming guru at SiriusXM Satellite Radio for eight years starting pre-launch. The reason Sirius exists is test after test revealed that Americans liked radio so much, used radio so much, they wanted more stations. More choice. More.

Consolidation, with considerable credit to Randy Michaels, allowed radio to convert from a frequency media buy to a reach media buy. That puts radio in budgets with TV. The opportunity right now is to actually monetize radio’s clout as a reach medium. Create scarcity. More spots mean cheaper spots, smaller budgets and higher expense. More spots mean much less efficiency for media buyers. Media buyers have to spend their budgets. They would prefer to spend that money with one or two outlets before lunch rather than having to “make the buy” by purchasing dozens and dozens of stations acquiring spots that are cheap, bonused, thrown in, flanked, and here are some tickets.  The fix starts with raising the price to meet the public’s perception and usage levels of radio.

Walter Sabo has grown audience share for a roster of clients that has included SiriusXM Satellite Radio, RKO, ABC, Apollo Advisors, Hearst, Wall Street Journal Radio and many others. Reach him at walter@sabomedia.com. Learn about his unique radio show at www.waltersterlingshow.com

Industry News

KCMO, Kansas City Adds Full Market FM to Create Tri-Cast

Cumulus Media Kansas City news/talk outlet KCMO-AM is simulcasting its content on the Ottawa, Kansas-licensed Class C1 FM KCHZ (formerly CHR “The Vibe”). This, in addition to it also airing on translator K279BI at 103.7 FM, creates a tri-cast for the programming that the company says expands “coverage and reaching the entire Kansas City market and beyond.” Cumulus Kansas City regional VPim Donna Baker states, “Today Cumulus Kansas City completes the market transformation of our dominant cluster. With recent moves for Kansas City’s hip hop and R&B – now ‘Power 105.1,’ ‘107.3 The Vibe All The Hits,’ and now adding 95.7 FM to the simulcast of 710 AM and 103.7 FM for a tri-cast of ‘KCMO Talk,’ we have the right formats on the right signals reaching the entire Kansas City community. Congratulations to program director Pete Mundo and our leadership team for their tireless work on this important step forward.” Mundo adds, “KCMO has a rich history. As we often say, ‘If it’s IN KCMO, it’s ON KCMO.’ These legacy call letters have been synonymous with shows that engage the audience in conversations about local and national issues that impact their everyday lives. The addition of 95.7 FM provides a crystal-clear audio experience for our rapidly growing fan base and I’m excited to even better serve talk radio listeners across the Kansas City region.”

Industry News

Beasley Gets Injunction Against “97.5 The Fanatic” Host Anthony Gargano

According to a report by Kevin Kinkead at Crossing Broad, Beasley Media Group and WPEN-FM, Philadelphia “97.5 The Fanatic” have won a preliminary injunction in which air personality Anthony Gargano leaves the station and he has to abide by the terms of his contract, which includes a non-imcompete effective in the Philadelphia market for six months after the official separation. This comes after Gargano announced his role as a content provider for AllCity Network’s new Philadelphia sports content platform PHLY and Beasley charged that Gargano was violating his deal with WPEN. According to the terms of the preliminary injunction, Gargano can’t do any work for AllCity that appears on PHLY; he may do a national podcast and radio show with Brian Baldinger but PHLY can’t promote it; he can’t divulge confidential information about Beasley practices and can’t solicit Beasley clients until 18 months after the date of the injunction. Read the Crossing Broad piece here.

Industry News

AM Radio Act Gets Support from Rural Organizations

Congressional leadership receives a letter from a coalition of organizations representing rural communities in support of the AM Radio for Every Vehicle Act (H.R. 3413 and S. 1669), legislation that would direct the Secretary of Transportation to ensure consumer access to AM radio in all vehicles because of its critical role in disseminating vital information during emergencies. The groups signing the letter are the Independent Beef Association of North Dakota, Independent Cattlemen’s Association of Texas, Latino Farmers & Ranchers International, Inc., Livestock Marketing Association, National Farmers Union, National Grange, North Dakota Farmers Union, Rural & Agriculture Council of America, U.S. Cattlemen’s Association and Women Involved in Farm Economics. The letter reads, in part: “Whether it be the routine or the unexpected, U.S. farmers and ranchers rely on the information transmitted through AM radio to make decisions that affect their everyday lives. The undersigned organizations urge Congress to prevent rural communities from losing access to their favorite local programming by ensuring that AM radio continues to be a free, standard feature in all vehicles.”

Industry News

77WABC Trolley Makes Debut at Columbus Day Parade

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Pictured above is the new 77WABC trolley making its debut in the Columbus Day Parade on Monday (10/9) as it broadcast live from the parade. Seen in the photo are (l-r): 77WABC hosts Dominic Carter, Andrew Giuliani, and Rita Cosby; Red Apple Group general council Emily Pankow; station owners Margo and John Catsimatidis; Red Apple Media and 77WABC president Chad Lopez; hosts Anthony Weiner, Ernie Anastos, and Vinnie Medugno; operations director Doug Kizler and news director Noam Laden.

Industry News

TALKERS News Notes

PodcastOne president and co-founder Kit Gray will present at the ThinkEquity Conference on Thursday, October 19 at 4:00 pm ET. The event will be held in-person at the Mandarin Oriental Hotel in New York City and Gray will meet with professional investors throughout the day.

Ingstad Family Media’s news/talk KNUJ/K247CU, New Ulm, Minnesota adds the GCN-syndicated “Dr. Daliah Wachs Show” to its lineup airing 1:00 am to 4:00 am ET.

Boston-based public media firm GBH is covering the Worcester, Massachusetts mayoral race with a debate live from the organization’s Worcester bureau on Monday (10/16) at 6:00 pm. Reporter Sam Turken will moderate an open-format debate among the five candidates. The debate will be broadcast as a video livestream on the GBH News website and the GBH News YouTube channel.

WJCT Public Media names Anne Schindler permanent host of the flagship daily public affairs program “First Coast Connect” on WJCT-FM, Jacksonville “News 89.9,” effective October 30. , 2023. Schindler is a producer, journalist, and editor who has served as executive producer of special projects for “First Coast News” and editor-in-chief of Folio Weekly.

Industry News

Yesterday’s (10/11) Top News/Talk Media Stories

Republicans nominate Steve Scalise to be the next Speaker of the House; the Israel-Hamas war and the controversy over Americans voicing support for Palestinians in Gaza; pressure on President Joe Biden to freeze Iranian assets in response to the Hamas attacks on Israel; former President Donald Trump’s legal battles; the 2024 presidential race; the Supreme Court hears arguments in the South Carolina redistricting case; new charges against Congressman George Santos and his tenuous hold on his seat; the ongoing UAW strike against the big three U.S. automakers; and the $1.72 billion Powerball jackpot were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

NYTimes: Radio Preferred Medium for Many in India

A piece in The New York Times by Karan Deep Singh that explores how radio is used by women in rural India to learn and to communicate shows just how important the medium is to many people in the world’s most populous country. The piece focuses on the community radio station “Alfaz-e-Mewat,” – the voice of the Mewati people. Singh notes that “even in a digital era, radio remains the preferred medium for millions of Indians.” Of the radio station he writes, “Its listeners are the million or so people of Nuh, a rural, agrarian district in the foothills of the Aravali mountains in the northern Indian state of Haryana. In this region — which has some of the country’s lowest female literacy rates, where early marriages are common and where violence against women is the norm — the station is the voice of change.” TALKERS founder Michael Harrison, who was recently appointed by UNESCO as executive advisor to the United Nations celebration of World Radio Day on February 13, 2024, states, “This story illustrates just how important the medium of on-air radio is to millions of people around the world. Not only for its accessibility in the many places on Earth, including the United States, that are not fully digitized – but as a grassroots weapon against poverty and injustice in all their many forms. What could be more important?” Read the Times piece here.

Industry News

Brand Effect Study Reveals Value of AM/FM and Podcasting

The latest blog post from the Cumulus Media | Westwood One Audio Active Group examines the results of a brand effect study by Upwave of the six-month campaign of an e-commerce retailer that used AM/FM radio streaming and sponsorship of a Katy Perry-narrated podcast about Elizabeth Taylor titled, “Elizabeth the First.” Some of the findings include: 1) those exposed to the digital audio campaignim were 33% more likely to say the brand “partners with all my favorite stores,” 81% more likely to indicate the e-commerce retailer “is a brand I trust,” 140% more likely to associate the brand for offering “the best sales and coupons”; 2) among those exposed versus those not exposed, brand equity measures surged, showing 54% growth in familiarity, 31% lift in average brand images, 37% greater consideration, 102% increase in purchase intent, and 55% growth in customer forecast; and 3) concluded that best practices to power direct-to-consumer marketing effectiveness calls for allocating 74% of marketing budgets to creating future demand (brand building) and 26% to converting existing demand (sales activation), targeting broadly to expand the customer base, employing emotional advertising to build direct-to-consumer brands and drive sales and profit, being known before you are needed, and buying lots of ads in all days and dayparts. See the full blog here.

Industry News

“WGN Radio Theatre Spooktacular” to Air on Halloween

Nexstar Media’s WGN-AM, Chicago will air “WGN Radio Theatre Spooktacular with Carl Amari” featuring hair-raising golden age of radio shows on Tuesday, October 31 from 8:00 pm to 1:00 am. Theim five-hour special will include episodes from “Lights Out,” one of the first radio horror programs, “Suspense,” “Inner Sanctum Mystery,” “The Whistler,” and “The Sealed Book,” which originally aired on April 14, 1945, on WGN Radio. Host Carl Amari has spent decades licensing and preserving original radio broadcasts and is the curator of the Classic Radio Club and board member of the Museum of Broadcast Communications in Chicago. He also hosts WGN Radio Theatre featuring two classic radio shows on Sundays from 7:00 pm to 9:00 pm.

Industry News

iHeartPodcast Unveils New Podcast by Hilarie Burton Morgan

iHeartPodcasts and actress Hilarie Burton Morgan announce a new weekly podcast targeting fans of true crime as they take listeners behind the scenes in each small-town case in the series. This show isim the companion podcast to SundanceTV’s powerful true crime documentary series, “It Couldn’t Happen Here.” Along with key crew from the TV series as her co-hosts, Burton Morgan dives deeper into the cases covered on the show featuring never-before-heard archives and a behind-the-scenes lens of how the team tackles these head-scratching and heart-breaking stories. The “True Crime Story: It Couldn’t Happen Here” podcast encourages everyone to get curious, get involved, and ask how they can help when it appears the system has failed.

Industry News

Yesterday’s (10/10) Top News/Talk Media Stories

The Israel-Hamas war and the political repercussions in the U.S.; the vacant House Speaker post and the renewed threat of a government shutdown; former President Donald Trump’s legal battles; the 2024 presidential race; new felony charges against U.S. Rep. George Santos; Kari Lake announces bid for Arizona U.S. Senate seat; California’s new forced treatment law affecting the “gravely disabled”; the Supreme Court hears arguments in the South Carolina redistricting case; and the $1.7 billion Powerball jackpot were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: In Radio Sales, It Pays to Be a Great Listener

By Steve Lapa
Lapcom Communications Corp
President

Do you still struggle with keeping the dialogue moving in the right direction on your sales calls? Let’s face it, if you are not careful you could violate one of the golden rules of selling talk radio – be a great listener.

First calls are the most difficult, especially in this era of Zoom, Teams, etc. You try your best to develop rapport, build chemistry and move through a needs analysis as you learn about your potential advertiser. High achieving sellers have that special skill of blending questions and fun facts that build common ground while navigating the needs analysis through a range of questions designed to qualify the prospect and confirm a follow-up call.

Sounds simple enough, but why do most sellers fall short in the starting blocks. There is no mystery here to solve, this is Selling 101 that starts with preparation and ends with a commission check. Let’s walk through some start points:

If you are responsible for any of the 26.5 billion minutes viewed of “Suits” on Netflix, you know that Harvey Spector (lead character) earned millions doing homework and knowing how to ask the right questions. How about you? Are you prepared to ask the right questions and listen to the answers that will lead you to comeback with the right proposal? Sometimes keeping the dialogue moving can be challenging. Perhaps you’ve asked too many questions that went nowhere or just resulted in one-word answers. What to do? A recent article in Make It quoted Matt Abrahams, a public speaking expert at Stanford University’s Graduate School of Business, who suggests saying, “Tell me more” during a conversation is the secret sauce behind improving the communication flow.

Makes sense. Showing genuine interest in what your advertiser is saying, allowing more information to be shared, with you spending more time as the listener helps everyone develop better rapport and move closer to a win-win. I have always been a big fan of another Golden Rule of Sales: “Words matter.” Have you ever finished a call and asked yourself, “Why did I say that!?” It all goes back to preparation. If you know what to ask, how to allow your advertiser to expand on a key point, and do more listening than talking, your sales should increase, and your commission checks will show it!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Gradually, They Know You

By Holland Cooke
Consultant

imThanks to those who sent comments on last week’s column “Beware The Banter.” For those asking how-much-is-too-much, this follow-up.

The old “Dick Van Dyke Show” depicted the life of TV writers. Collaborators Rob Petrie, Sally Rogers, and Buddy Sorrell spent their workdays in an office, riffing. The weekly script that emerged was careful with show host Alan Brady’s brand. He was a personality viewers came to know, one week at a time.

In offices like that, there’s a living document they call “The Bible.” For that first pilot episode, it might have been a single page of bullet points. A more recent example might have fleshed-out sitcom characters in broad strokes: Jerry is a comedian. He and Elaine used to date, now they’re friends. Elaine is from Maryland and she can’t dance.

Week-by-week, as we come to know these fictitious friends, new details humanize them further, and “The Bible” gets thicker. It guides writers, so they don’t burst our bubble by telling us Elaine is from Connecticut.

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Similarly, your listeners come to know you, accruing your identity, one anecdote at a time. You may be as-surprised-as-flattered when you meet a listener who plays-back something about your life that you might not even remember sharing.

So, know that they know you. And when the boss or the consultant reminds you how mentally busy listeners are – and encourages you to keep-the-show-moving – you needn’t fret that you’ll sound like Sgt. Joe Friday in “Dragnet.” Final TV reference, I promise.

My point: The litmus test for whatever you share is relatability. I was born on the same day as one of the children of 50+ year WTIC, Hartford morning host Bob Steele, and my dad was forever bonded by his amusing baby stories. They were nuanced references, not longwinded rambles.

Remain humble about listeners’ attention.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Round Four of September PPMs Released

imThe fourth and final round of ratings information from Nielsen Audio’s September 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s September 2023 sweep covered August 17 – September 13. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee, Good Karma Brands news/talk WTMJ shoots up 1.1 shares to finish with a 9.8 share (weekly, 6+ AQH share) that lifts it from the #3 rank to #1, while iHeartMedia’s news/talk WISN falls 1.1 shares to a 9.6 share pulling it from #1 to #2. In Nashville, Cumulus Media news/talk WWTN-FM tacks on three-tenths to finish the survey with a 6.1 share and rises to the #4 rank, while iHeartMedia news/talk WLAC-AM rises two-tenths for a 1.1 share finish good for the #19 rank. And in West Palm Beach, iHeartMedia’s talk WZZR adds one-tenth for a 1.9 share finish and remains ranked #10, while Hubbard Broadcasting news/talk WFTL rises two-tenths for a 1.8 share finish as it remains ranked #12. See Mike Kinosian’s Ratings Takeaways from this group of markets here.

Industry News

iHeartMedia Celebrates Three Years of The Black Effect Podcast Network

Media personality Charlamagne Tha God and iHeartMedia are celebrating the third anniversary of the debut of The Black Effect Podcast Network. The goal of the venture is for it to become “the world’s largest podcast publisher dedicated to Black listeners, bringing together the most influential and trusted voices in Black culture for stimulating conversations around social justice, pop culture, sports, mentalim health, news, comedy and more.” iHeartMedia says, “Three years into its mission, The Black Effect has cemented itself as the premiere destination for Black talent and Black listeners, launching over 30 exceptional shows – including ‘Carefully Reckless,’ ‘All The Smoke,’ and ‘Reasonably Shady’ – that cover a wide range of topics and amplify diverse voices and perspectives. Charlamagne Tha God adds, “As we celebrate three years of The Black Effect Podcast Network, we honor the power of representation, the resilience of our community, and the unwavering commitment to truth and excellence. Together, we’ve amplified voices and paved the way for a future where our narratives flourish.”

Industry News

KYW, Philadelphia to Broadcast Mayoral Debate

Audacy’s all-news KYW-AM/FM, Philadelphia is hosting a mayoral debate ahead of the Philadelphia general election. Democratic nominee Cherelle Parker will face Republican nominee David Oh live on the “Philadelphia’s Morning News” program on October 26 from 8:00 am to 9:00 am. The debate will feature KYW journalists, including morning drive anchor Ian Bush, city hall bureau chief Pat Loeb,im education reporter Mike DeNardo and community impact reporter Racquel Williams. KYW news director Kevin McCorry says, “Since the primary election was decided in May, we have been working diligently to ensure that we could provide this service to our audience. The next mayor of Philadelphia will shape our city for years to come. We need urgent solutions to the city’s most pressing issues, including the gun violence crisis, the opioid crisis, the economy and public schooling. Presenting a format where candidates get to exchange ideas in real time is a fundamental building block of the democratic process, and we’re proud to break our normal format to offer this program.”

Industry News

Gemini XIII Names Chris Long CRO

Audio entertainment and ad solutions firm Gemini XIII names Chris Long chief revenue officer. In this role, Long will be responsible for driving revenue growth across all of its business segments, including United Stations Radio Networks, the Gemini XIII Podcast Network, as well as digital partnerships and creative services at Infinite Agency. Long was most recently regional VP of sales for SXM Media. Gemini XIII CEO Spencer Brown says, “Chris is a highly respected and experienced sales leader. His expertise and track record will be invaluable as we continue to grow our business and expand our reach.”

Industry News

TALKERS News Notes

Salem Radio Network talk host Mike Gallagher began yesterday’s program launching an emergency campaign raising funds for Israeli victims through the International Fellowship of Christians and Jews. Gallagher’s campaign is also being highlighted on other Salem Media Group platforms including SRN News, TOWNHALL.com, and several local morning shows including Mark Davis’ program on KSKY, Dallas and Joey Hudson’s show on WGTK-FM in Greenville, South Carolina as well as TOWNHALL News.

According to an article in the New York Post (10/7) by reporter Brooke Kato, scientists have unsheathed an electrifying new treatment for erectile dysfunction that’s possibly better than popping a little blue pill — AM radio waves!  New research published in the International Journal of Impotence Research suggested that self-administered, low-intensity radio frequency zaps to the penis could be effective for ED treatment due to anatomical and physiological changes in the penile tissue. When used at lower frequencies, the radio waves create heat, due to the interaction between molecules and ions, triggering “structural changes” and the creation of collagen and elastic fibers, according to study author Dr. Ilan Gruenwald. Read the complete article here.

International imaging firm Benztown and research company P1 Media Group are hosting a free webinar for radio professionals titled, “Checking in on the World’s First AI Presenter – Is This Radio’s Future?” The 40-minute webinar will be hosted by Andreas Sannemann, CEO, Benztown, and Ken Benson, partner, P1 Media Group, and will feature AI pioneer Dylan Salisbury, content director, “Live 95.5,” in Portland, OR, and creator of the first AI radio personality in the world, “AI Ashley.”

The Alliance for Women in Media (AWM) announces that radio legend Delilah will be honored with the inaugural Gracies Icon Award at the 2023 Gracies Leadership Awards. The Premiere Networks nationally syndicated personality “will be celebrated for her outstanding contributions to the world of radio and her unwavering commitment to uplifting and empowering listeners.” AWM will honor her at the Gracies Leadership Awards on November 13 at Tribeca 360° in New York City, alongside previously announced honorees.

The Broadcasters Foundation of America elects Adrienne Roark, president of content development and integration for CBS News, Stations, and CBS Media Ventures to its Board of Directors.

Industry News

Yesterday’s (10/9) Top News/Talk Media Stories

Israeli responds to Hamas’ attacks and taking of hostages; RFK Jr announces independent bid for the White House; the chaos in the Republican Party after the ouster of Kevin McCarthy as House Speaker; former President Donald Trump’s legal battles; the U.S. migrant crisis; and the Powerball jackpot climbs to $1.7 billion were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

September 2023 PPM Ratings Takeaways – Part Four

imSeptember 2023 PPM Data – Information for the September 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s September 2023 sweep covered August 17 – September 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2023 – September 2023 (6+).

Note: The NFL season began September 7 – applicable flagships are bolded. 

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 3.3 – 3.4, +.1, #12 to #10

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Texas’ KUT 6.1 – 5.3, -.8, repeats in third-place

Number One 6+: Waterloo Media Group adult hits KBPA, ninth month in succession, 9.7 – 9.6, -.1

Largest 6+ August 2023 – September 2023 Increase: triple A KUTX (+.8)

Largest 6+ August 2023 – September 2023 Decrease: public radio news/talk KUT (-.8) 

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 9.2 – 9.4, +.2, repeats in the runner-up slot

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .1 – .3, +.2, #16 to #15

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 2.3 – 3.1, +.8, ninth to eighth

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.5 – 9.1, -.4, first to third

Number One 6+: Urban One urban AC WFXC, first month, 8.5 – 10.1, +1.6

Largest 6+ August 2023 – September 2023 Increase: adult contemporary WRAL (+1.8)

Largest 6+ August 2023 – September 2023 Decrease: urban contemporary WQOK (-2.2)**

*Represents the largest August 2023 – September 2023 decrease (6+) of any station in all 48 PPM-markets

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 6.0 – 6.1, +.1, repeats in fourth-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 2.8 – 3.5, +.7, #15 to #13

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting’s WFYI 6.3 – 6.4, +.1, third straight month in third-place

Number One 6+: Urban One adult contemporary WYXB, first month, 6.9 – 8.2, +1.3

Largest 6+ August 2023 – September 2023 Increase: adult contemporary WYXB (+1.3)

Largest 6+ August 2023 – September 2023 Decrease: hot AC WNTR (-1.0)

MILWAUKEE 

News/Talk: Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers) 8.7 – 9.8, +1.1, third to first 

iHeartMedia’s WISN “News Talk 1130” 10.7 – 9.6, -1.1, first to second

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 1.4 – 2.4, +1.0, #17 to #13

Good Karma Brands-owned WKTI “ESPN Milwaukee” steady at 1.0, #19 to #18

Public Radio News/Talk: University of Wisconsin-owned WUWM 2.5 – 2.4, -.1, #14 to #13

Wisconsin Educational Communications Board’s WHAD 1.7 – 2.1, +.4, fifth straight month at #16

Number One 6+: news/talk WTMJ, first month, 8.7 – 9.8, +1.1

Largest 6+ August 2023 – September 2023 Increase: news/talk WTMJ (+1.1)

Largest 6+ August 2023 – September 2023 Decrease: news/talk WISN (-1.1)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 5.8 – 6.1, +.3, fifth to fourth

iHeartMedia-owned WLAC “Talk Radio 1510” .9 – 1.1, +.2, #21 to #19

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 4.8 – 7.2, +2.4, eighth to third    

Cromwell Radio Group-owned WPRT “102.5 The Game” 1.6 – 1.4, -.2, repeats at #17

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 4.2 – 5.5, +1.3, #11 to #6

Number One 6+: Midwest Communications adult contemporary WJXA, eighth month in succession, 10.3 – 9.3, -1.0

Largest 6+ August 2023 – September 2023 Increase: sports talk WGFX (+2.4)**

Largest 6+ August 2023 – September 2023 Decrease: country WSM-FM (-2.0)

**Represents a tie for the largest August 2023 – September 2023 increase (6+) of any station in all 48 PPM-markets

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 6.8 – 6.1, -.7, fifth to sixth

iHeartMedia-owned WHJJ “News Radio 920” .4 – .3, -.1, third straight month at #18

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” 2.6 – 3.3, +.7, anchored in eighth-place for the twelfth consecutive month

Audacy’s WVEI “Sports Radio 103.7” 2.6 – 2.3, -.3, eighth to tenth

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 2.0 – 1.9, -.1, #11 to #12

Rhode Island Public Radio’s WNPN 1.4 – 1.5, +.1, fifth straight month at #14

WGBH Educational Foundation-owned WCAI .1, #19 (did not appear in August 2023)

Number One 6+: Cumulus Media adult contemporary WWLI, third month in a row, 9.7 – 10.9, +1.2

Largest 6+ August 2023 – September 2023 Increase: country WCTK (+1.7)

Largest 6+ August 2023 – September 2023 Decrease: news/talk WPRO-AM (-.7)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 3.1 – 3.5, +.4, fifth consecutive month at #11

News: None in the top twenty

Sports Talk: Max Broadcast Group-owned WVSP “Sports Radio 94.1 ESPN” 2.6 – 2.7, +.1, #14 to #13

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, eighth straight month, 11.3 – 10.2, -1.1

Largest 6+ August 2023 – September 2023 Increase: rhythmic CHR WNVZ (+.7)

Largest 6+ August 2023 – September 2023 Decrease: country WUSH (-1.2)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.5 – 8.2, +1.7, fifth to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.2 – 2.6, -.6, repeats at #12

Number One 6+: Cox Media Group classic hits-oldies WJGL, first month, 9.1 – 10.6, +1.5

Largest 6+ August 2023 – September 2023 Increase: news/talk WOKV-FM (+1.7)

Largest 6+ August 2023 – September 2023 Decrease: rock WWJK (-1.1)

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.8 – 1.9, +.1, repeats in tenth-place

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.6 -1.8, +.2, repeats at #12

WZZR cluster-mate WJNO “News Radio 1290” 1.3 – 1.1, -.2, third straight month at #14

News: None in the top twenty

Sports Talk: iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, #20 to #19

Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” .4 – .2, -.2, #18 to #19

Public Radio News/Talk: Dade County School Board’s WLRN 2.3 – 2.6, +.3, ninth to eighth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, third month in a row, 9.2 – 7.9, -1.3

Largest 6+ August 2023 – September 2023 Increase: hot AC WRMF (+1.3)

Largest 6+ August 2023 – September 2023 Decrease: classic hits-oldies WEAT (-1.3)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.7 – 4.5, -.2, locked in eighth-place for the eleventh straight month

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.8 – 3.5, +.7, repeats in ninth-place

University of North Carolina at Chapel Hill-owned WUNC flat at 1.4, sixth straight month at #13

Number One 6+: Audacy urban AC WQMG, first month, 11.2 – 13.6, +2.4

Largest 6+ August 2023 – September 2023 Increase: urban AC WQMG (+2.4)**

Largest 6+ August 2023 – September 2023 Decrease: country WPAW (-1.2)

**Represents a tie for the largest August 2023 – September 2023 increase (6+) of any station in all 48 PPM-markets

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.0 – 2.1, +.1, repeats in ninth-place

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” .2 – .4, +.2, #15 to #13

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” 2.8 – 2.4, -.4, seventh to eighth

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.8 – 1.7, -.1, #10 to #11

Number One 6+: iHeartMedia urban AC KJMS, seventh straight month, 12.9 – 11.8, -1.1

Largest 6+ August 2023 – September 2023 Increase: urban contemporary WHRK and CHR WEGR (+1.5)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WRVR (-1.7)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 4.8 – 5.2, +.4, seventh to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.5 – 2.3, +.8, #14 to #12

WTIC-AM’s internet stream flat at .8, third straight month at #17

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.3 – 1.7, +.4, repeats at #15

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 4.0 – 3.7, -.3, repeats in ninth-place

New England Public Media’s WFCR flat at .6, fourth straight month at #18

Number One 6+: Audacy adult contemporary WRCH, 44th month in a row, 10.1 – 10.5, +.4

Largest 6+ August 2023 – September 2023 Increase: news/talk WDRC-AM (+.8)

Largest 6+ August 2023 – September 2023 Decrease: country WWYZ (-1.1)

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

RTDNA Files Request to Broadcast Trump Trial

On Thursday (10/5), the Radio Television Digital News Association (RTDNA) and a coalition of media outlets filed a legal request with the U.S. District Court of Washington D.C., formally asking for live audio and video coverage of the upcoming January 6th-related criminal trial against former President Donaldim Trump, currently on the docket for March 2024. RTDNA says it has consistently advocated for the public’s right to live audio and video coverage of the multiple trials facing the former president. RTDNA CEO Dan Shelley states, “For decades, RTDNA has been the nation’s leading advocate for cameras in courtroom. We believe Americans have a right to see for themselves if and how justice is administered to a former president of the United States. The only opportunity for the public to have any faith in the outcome of this trial is if people are able to see and hear the proceedings for themselves.”

Industry News

WLS-AM, Chicago Adds Two News Programs to the Lineup

Cumulus Media’s news/talk WLS-AM, Chicago adds two, one-hour news programs hosted by station news anchor Bret Gogoel to its daily lineup. “The Closing Bell” airs from 3:00 pm to 4:00 pm with PM Chicago” airing from 4:00 pm to 5:00 pm. The station says, “Bret Gogoel takes listeners through a wrapim of local, national, and global business news as he chats with Chicago’s small businesses, entrepreneurs, and CEOs. Alongside news anchors Kim Gordon, Nick Gale, and Annie Krall, Gogoel shares the latest tech, consumer, and local business news, and why it matters to Chicagoans and their wallets. On the drive imhome each weekday from 4:00 pm-5:00 pm, host Bret Gogoel and the WLS Newsroom team share Chicago’s local news that matters on ‘PM Chicago.’ From politics and education to crime and health, ‘PM Chicago’ shines the spotlight on local stories that are important to Chicagoans, with reports from Kim Gordon, Nick Gale, and Annie Krall. WLS-AM program director Stephanie Tichenor states, “I am delighted to be adding local news and business programs for our listeners in the afternoons. Bret has risen through the ranks at WLS from a part-time board operator to news anchor and host and he is the perfect fit to helm these new offerings.”

Industry News

Round Three of September PPMs Released

imThe third of four rounds of ratings information from Nielsen Audio’s September PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s September 2023 sweep covered August 17 – September 13. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Sacramento, iHeartMedia news/talk KFBK-AM/FM adds four-tenths to finish the survey with a 10.1 share (weekly, 6+ AQH share) and claims the #1 rank in the market, while sister news/talk KSTE-AM falls four-tenths to a 3.3 share good for the #12 rank. In Salt Lake City, Bonneville news/talk KSL-AM/FM rises three-tenths for a 5.2 share finish and remains ranked #5, while iHeartMedia’s KNRS-AM/FM adds six-tenths for a 4.0 share finish that lifts it to the #9 rank. And in Orlando, iHeartMedia talk outlet WTKS-FM is up two-tenths for a 4.6 share finish but falls to the #8 rank, while Cox Media Group news/talk WDBO remains steady with a 3.4 share but rises to the #12 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

WFDF, Detroit Owner Kevin Adell Unapologetic About New Programming

According to a piece in the Detroit Metro News, WFDF, Detroit owner Kevin Adell is all-in on the new conservative talk format recently installed on the station after several years airing an urban talk format. The station flipped after Labor Day and has been airing Premiere Networks syndicated shows includingim Glenn Beck, Sean Hannity, Jesse Kelly, and Clay Travis & Buck Sexton, as well as Key NetworksBill O’Reilly. The story indicates the station’s cume has skyrocketed from about 2,100 listeners per month to 29,000 in the first week after the change (Sept. 7-13). Adell tells the paper he has no regrets about the move, “The more divided we are, the better it is for radio. It comes down to one thing — show business. If we live in a utopia, we have nothing to talk about.” Adell also says he expects cume to jump to 200,000 per month as he continues to promote the new lineup. At the time of the change, the Black community was upset with the firing of the (unpaid) hosts and the format flip, but Adell said it was purely a business move. “[T]he format was no longer profitable and only attracted about 2,100 listeners a month, an abysmally small audience for a radio station. When you look at it, no one supported it. I couldn’t get the community to support it.” Read the Metro News piece here.