Industry News

TALKERS News Notes

— Salem Media Group, Inc announces the acquisition of George Gilder’s investment newsletters Gilder’s Technology Report, Gilder’s Technology Report PRO, Gilder’s Moonshots, Gilder’s Private Reserve and Gilder’s Guideposts. It also launches a new website for Gilder at www.GilderReport.com. Salem says adding this content to Eagle Financial Publications’ portfolio of investment newsletters and trading services adds more depth to an already powerful mix of products.

— Hillsdale College student Elena Lanning won first place for Most Creative/Innovative Show at this year’s Intercollegiate Broadcasting System Conference held in New York from February 23 to 26. Lanning was awarded first place for her show, “Five Minute Myths.” This award was the sixth national first-place honor from is WFRH, Hillsdale, Michigan “Radio Free Hillsdale 101.7 FM” ’s sixth national first-place award from the National Intercollegiate Broadcasting System Awards. Additionally, WFRH’s Scot Bertram was named Best Faculty Advisor in radio. Bertram says, “I am thrilled for all the students whose hard work is being recognized. It’s always exciting and gratifying to have industry professionals acknowledge the outstanding content created by our students at WRFH. The station benefits greatly from the passion and commitment our students have for radio and audio.”

Industry Views

Pending Business: AI Meets Sales

By Steve Lapa
Lapcom Communications Corp
President

Talk radio - PodcastHave you picked up the most recent buzz around Artificial Intelligence? It’s hard to miss it.

Seems like the AI buzz is getting louder as more companies face the pressure to improve efficiency and profitability during this roller coaster economy. From Silicon Valley’s tens of thousands of layoffs to Steak ‘n’ Shake closing 30 locations, the heat is on.

Companies vested in the terrestrial radio business have known this pressure for years as we function in a world of single-digit growth and AM radio stations going dark as the real estate is worth more than the FCC license. For the first time, some of the players on the podcast side are feeling the financial heat as the congested podcast world fights for highly competitive ad dollars.

How can AI be a resource in the broadcast radio and podcast ad sales world? Here are two examples of what could be around the corner on your next sales email, Zoom or from the office phone pitch.

— AI audio/phone recognition. Imagine software tracking your phone pitch or Zoom call collecting phrases that identify rate objections, efficiency objections, competitive objections, talent objections, even content objections. Management teams skilled in reviewing the “phrase data” analyze everything from the number of times the objection is raised to the category or tenure of advertiser raising the objection(s). Fast forward to solutions. If your team is made up of multiple sellers with various levels of experience and similar objection(s) appear frequently, management responses and adjustments happen faster, with less stress as the numbers tell the story, not the seller in a confessional. Those adjustments appear in coaching bubbles on your screen as you engage.

— AI shows us the phrase that pays. By now you should know many of the key words and phrases that are sales friendly, grab attention and move you to a close. As well as the opposite – those dreaded turn-off words that turn a warm conversation into stone-cold ghosting. What if the AI software interfaces with your emails? AI could be programmed to identify the key phrases that help close a deal as well as those that are deal busters. I once attended a sales seminar that coached away from using the word “contract.” Not a good takeaway for me. All I could imagine was the legal team slapping their foreheads.

Something tells me the AI software discussed already exists working in the field somewhere helping a sales team become more efficient and crushing the earnings barrier. It’s only a question of when our radio/audio world will be smart enough to adapt the tools for a smarter sales path.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: The Conscious Shopper

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineWhenever possible, USA consumers will pay cash, and they’re paying-down credit card balances, per recently released Ipsos polling data.

Already coping with inflation and wary of a 2023 recession, consumers are in “need” vs “want” mode. They’re choosing generics and store brands and favoring purchases “made of high-quality and longer-lasting materials.”

One conspicuous exception to this growing frugality jumps-off the page…

Americans have a yen for vacation, if little else

“Alongside declining consumer confidence levels in the U.S., Ipsos online community members believe most of their cost-saving behaviors from the summer will continue, aside from cutting back on travel. Specifically, compared to the summer of 2022, they feel they are less likely to hold back on taking trips outside the home or making travel plans. After living through years of lockdowns and restrictions, they say travel isn’t something they are willing to give up in 2023.”

Sales lead: Local travel agents

Local radio is still local businesses’ best friend defending against e-commerce competitors, and personal service is the silver bullet. Travel is an Internet DYI remorse category, after disappointing experiences squandered bargain shoppers’ precious vacation time and money.

Hear the copy? Travel agents who have taken tour wholesalers’ junkets can recommend in a seductive anecdotal fashion. They describe meals in mouth-watering detail. “After all we’ve been through the last couple years, you’ve earned it! And I will personally see to all the details.”

And brainstorm which other local businesses sell the “experiences” that consumers, increasingly, choose over “things?” It’s a clear trend that cuts-across all demographics.

DJs, talk hosts, remaining promotion people and local newscasters: Read the room.

This IPSOS report is a free PDF download that takes listeners’ temperature.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

VoodooVision Consumer Study Findings Revealed

NuVoodoo Media Services announces that it is releasing the results of its VoodooVision nationwide consumer study in a series of free webinars this month. The study of more than 5,300 respondents between the ages of 14 and 54 is intended to “guide marketers through the myriad options available in the digital media and audio entertainment space.” NuVooDoo says, “The VoodooVision consumer study findings reveal that despite the steady increase of Internet-connected infotainment systems in vehicles, broadcast radio continues to hold its own. It remains competitive with podcasts and DSPs (Digital Streaming Providers, such as Spotify, Apple Music, Pandora, and others) when consumers are in vehicles or public transit during the early morning and late afternoon commutes, and on weekends.” Respondents were asked to select a top preference from a list of audio entertainment choices and their top choices were (for morning commuters), broadcast FM/AM radio with 19% of the sample, followed closely by podcasts, with streaming coming in at third. The study indicates the competition is closer during the late afternoon commute, where podcasts and streaming barely eclipse radio as the top choice among commuters at 15% vs. 14% of the sample, respectively. And radio remains competitive as an audio entertainment favorite among listeners on the go during the weekend, sharing the top spot with DSP’s and eking ahead of podcasts. You can register now for one of the two remaining webinars here.

Industry News

Meg Dowdy is 2023 Elevating Women in Audio Mentee

Mentoring and Inspiring Women in Radio, Inc announces that Meg Dowdy is the recipient of the 2023 Elevating Women in Audio Mentorship program. The ‘Elevating Women in Audio: MIW & Luminate Mentorship’ program is a year-long experience that provides greater opportunities for women interested in management positions in audio, and involves personalized conversations with a vast network of high-level radio executives and experts to help advance a career within the radio/audio industry. Dowdy is a regional content director who works with nine Townsquare Media markets in the Southeastern United States. During her career she’s also been a morning show co-host, award-winning news reporter, brand manager, promotions director, and midday host. MIW board president Ruth Presslaff says, “This year we had more applicants and more high-quality applicants than ever before. Meg’s dedication to her future, to the business and to paying her success forward was very impressive. We can’t wait to start working with her.”

Industry News

CPAC Underway in Washington, DC with Active Media Row

CPAC (Conservative Political Action Conference), the annual national meeting of leading conservatives, is underway in the nation’s capital at the Gaylord National Resort and Convention Center. The event (March 1-4) draws active participants in the American conservative movement from politics, radio, TV, print and the general public. As is customary, the event features a sizable “media row” which includes a variety of live talk radio broadcasts presenting interviews with luminaries on the scene.  Pictured (above) at the event (l-r) Joe WangThe Epoch Times/NTD TVVictoria Jones, executive director, DC Radio CompanyLisa WendlThe Epoch Times; and Todd Starnes, owner/KWAM, Memphis/nationally syndicated radio talk show host.

Pictured above is Nan Su of The Epoch Times with talk show host Dan “Ox” Ochsner, host of KNSI, St. Cloud, MN’s “Ox in the Afternoon.” Victoria Jones, one of the nation’s leading talk media PR specialists, tells TALKERS, “In spite of some of the negative press and public relations problems associated with this year’s installment, the atmosphere is optimistic and the media row is extremely vibrant.”

Above is a shot of Media Row at CPAC.

Industry News

Eric Stanger Promoted to SVP of Operations for Sean Hannity Show

Premiere Networks announces that Eric Stanger is promoted to SVP of operations for “The Sean Hannity Show.” Premiere says, “Stanger, who most recently served as vice president of operations for the program, will continue to serve as brand manager of the program, which reached the 700th affiliate milestone last November and attracts tens of millions of listeners nationwide. He’ll also continue to oversee all daily operations for the top-ranked program, including production, affiliate sales, marketing and staff management.” Premiere Networks EVP of affiliate sales Peter Tripi says, “Eric is a key member of ‘The Sean Hannity Show’ team, and his leadership and collaboration with our affiliate partners have been instrumental in the program’s continued growth and success. I couldn’t be happier to recognize his efforts with this well-deserved promotion.” Prior to joining Premiere when the company began syndicating “The Sean Hannity Show” in 2009, Stanger served as director of talk programming at ABC Radio Networks. He’s also previously served as APD at KABC, Los Angeles as well as at WABC, New York, and at Westwood One as executive producer of “The Tom Leykis Show.” Stanger first joined forces with Hannity during his time at WGST Atlanta, where he served as producer of “The Sean Hannity Show.” Stanger comments, “I want to thank Peter Tripi, Julie Talbott, Sean Hannity, and our amazing studio team. It’s an honor and inspiration to work with this group of radio professionals every day – they are the best of the best!”

Industry News

Saga Announces Dividend and New Variable Dividend Policy

Saga Communications, Inc announces the declaration of a quarterly and special cash dividend and a new variable dividend policy. The company’s board of directors declares a quarterly cash dividend of $0.25 per share and a special cash dividend of $2.00 per share on its Class A common stock. The aggregate amount of the payment to be made in connection with the combined quarterly and special dividends will be approximately $13.6 million. The quarterly and special cash dividends will be funded by cash on the company’s balance sheet. Including this dividend, the company will have paid over $106.6 million in dividends to shareholders since the first special dividend was paid in 2012. The board also adopts a new variable dividend policy for the allocation of cash flows aligned with the company’s goals of maintaining a strong balance sheet, increasing cash returns to shareholders, and continuing to grow the company through strategic acquisitions. Under the new policy, in addition to any quarterly and special dividends paid, the company will declare an additional dividend in the second quarter of each year of 70% of the preceding year’s annual Free Cash Flow, as reported in the company’s fourth quarter earnings release, net of acquisitions, special and quarterly dividends, debt paydowns and debt issuance costs, and stock buybacks. Saga president and CEO Christopher Forgy states, “We are very pleased that our strong capital position and operating performance allowed us to declare another regular quarterly cash dividend and a special cash dividend. We are excited to continue our commitment to provide a meaningful cash return to our shareholders through the declarations of these dividends. In addition, we have made tremendous progress during what has been a period of transition for our board of directors and executive management team. Our sustained financial strength has put us in a position to meet operational goals and to support efforts to return value to our shareholders. The cash dividends announced today, along with the new variable dividend policy, express the confidence of our board of directors and executive management team in Saga’s future.”

Industry News Uncategorized

TheVerge: Why iHeartMedia’s Conal Byrne is Bullish on Podcasting

Conal Byrne, the CEO of iHeartMedia Digital Audio Group, spoke with Nilay Patel about the podcasting industry at TheVerge’s recent Hot Pod Summit. In the wide-ranging interview, Byrne says iHeartMedia’s structure with its radio group part of the Multiplatform Division and podcasting part of the Digital Audio Group does not limit how the two interact. “To be clear though, there’s a whole lot of fluidity between these segments. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. We have this mantra at the company that ‘Any seller can sell anything any day of the week wherever they live and work,’ and that has rung pretty true. That’s driven most of our growth in podcasting over the last two, three, four years at the company.” He also credits iHeartMedia’s history as a radio company with educating him about how radio personalities have developed the art of conversation. “But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium.” Read the full story here.

Industry News

BFoA Announces 2023 Leadership Awards Recipients

The Broadcasters Foundation of America announces the recipients of the 2023 Leadership Awards that are given annually in recognition of career contributions to the broadcast industry and the community at-large. The Awards will be presented at the Broadcasters Foundation Annual Breakfast on April 19 during the NAB Show. The 2023 Leadership Awards honorees are: Jim Doyle, founder, JDA Media; Steven Lanzano, president, Television Bureau of Advertising; Rush Limbaugh, radio host and political commentator, deceased, award accepted by his widow Kathryn Limbaugh; Debra O’Connell, president, networks, The Walt Disney Company; Deborah Parenti, president/publisher, Radio Ink/RBR+TVBR; and Heidi Raphael, chief communications officer, Beasley Media Group. The Broadcasters Foundation will also present the Lowry Mays Excellence in Broadcasting Award during the Breakfast. That honoree will be announced shortly. The Broadcasters Foundation Breakfast is complimentary to all in broadcasting. Registration is required, call 212-373-8250 or email info@thebfoa.org.

Industry News

TALKERS News Notes

— PodcastOne announces that it has secured renewals for several tentpole programs that keep top performing and fan favorite podcasts with the network for the foreseeable future. The podcasts include: “The Adam Carolla Podcast,” “The Jordan Harbinger Show,” “LADYGANG,” “Off The Vine with Kaitlyn Bristowe,” and “Court Junkies.” PodcastOne president Kit Gray says, “The secret to our success as a network is the strength and longevity of our relationships with our partners in podcasting. In the exciting landscape of digital audio entertainment, being able to continue those relationships with six of our top performing and most beloved programs is a testament to our team’s hard work and dedication.”

— SiriusXM announced a new show inspired by The Last Mile (TLM), a unique in-prison program that’s changing lives through technology-based education by preparing currently incarcerated students for careers upon their release. “The Last Mile Radio,” hosted by the program’s co-founder, Chris Redlitz, and formerly incarcerated musician and audio producer, Eric Abercrombie (known as Maserati-E), premieres on Saturday (3/4). Every week “The Last Mile Radio” will amplify the voices of influencers who are helping evolve the U.S. Justice System as we know it.

— iHeartMedia and the NBA unveil a new slate of team-specific shows coming to the iHeart/NBA Podcast Network. The lineup includes original podcasts from six NBA teams – the Boston Celtics, Brooklyn Nets, Charlotte Hornets, Cleveland Cavaliers, New Orleans Pelicans and San Antonio Spurs. iHeartMedia Digital Audio Group CEO Conal Byrne says, “We are proud to leverage iHeart’s unmatched scale, reach and digital platform to continue to deliver compelling NBA content to fans. Together with the NBA and its teams, we look forward to bringing even more one-of-a-kind stories and cultural experiences to fans across the country.”

Industry News

WPHT, Philadelphia Presents Major Live On-Air “Mayoral Showcase”

In what is being described as a first in Philadelphia talk radio, Audacy’s WPHT presented a huge three-hour debate/discussion/showcase on Friday (2/24) involving six Democrats and one Republican running for mayor in the crime-stricken city. Hosted by the widely acknowledged “Dean of Philadelphia Talk Radio,” Dom Giordano, on his 12:00 noon – 3:00 pm radio program and Facebook video stream, the event is receiving praise from all quarters for its thoroughness and even-handedness. It was a historic talk radio feat to organize a live event with such a large number of candidates and particularly with that many Democrats on a conservatively oriented station. Due to the horrific violence in Philadelphia, the main conversations centered on public safety, support for police, and whether to retain the current police commissioner. Station feedback indicated many listeners outside the city limits welcomed the showcase because they acknowledged that crime in Philadelphia is bleeding over into the suburbs and a significant percentage of residents still want to work in and visit Philadelphia. Reflecting on the event, Giordano tells TALKERS, “This presentation required vision from Audacy and WPHT management, trust from the Democratic candidates, the willingness of listeners to analyze which Democrat would be best on public safety, and great dogged producing from Dan Borowski, our amazing executive producer.” 

Pictured above are (from l-r): Giordano, Maria Quinones Sanchez and Derek Green.  Both Sanchez and Green are former city council members who recently resigned to run for mayor.

Industry News

Triton Digital Reveals Top Streamers for January

Triton Digital published the data for its ranking of the top streaming publishers for January of this year, based on Average Active Sessions. iHeartRadio remains #1 with 293,362 AAS, followed by NPR Member Stations at #2 (77,602 AAS), and Audacy at #3 (58,527 AAS). Other commercial broadcasters making the top 30 include Cumulus Streaming Network at #4 (40,999 AAS), Beasley Broadcasting Corporate at #6 (18,862 AAS), Hubbard Broadcasting at #8 (14,792 AAS), Urban One at #11 (9,601 AAS), and Salem Communications at #12 (8,244 AAS). See the complete top 30 here.

Industry Views

Maximizing Impact for Sponsors

By Michael Berry
Host, The Michael Berry Show
KTRH, Houston – iHeartRadio
Independent Syndication

Growing up in a small town, “word of mouth” was the most powerful form of advertising. It could make – or break – a business.  Malcolm Gladwell’s important Tipping Point book explained that movements, pandemics, and other things that “catch on” do so because of the influence of “connectors” – people who are asked for their opinion. Today, the media world likes to call them “influencers.”

For 17 years, I’ve entertained listeners on the radio and on podcast. Our show has built what many in the industry tell me is an impressive business model. Like Gladwell, I created our own vocabulary and I am strident in enforcing the use of it. Because words matter. I explain to companies that they are our “sponsors,” not “advertisers.” I explain that they put their name behind our show, just as I do for them. In a commercial break stop-set that will be several “commercials” for “advertisers,” but only a couple of my “endorsements.” I don’t speak for a company unless I believe in what they do and how they do it. Likewise, I encourage listeners to send me feedback on their experience with my show’s sponsors. I forward those to the sponsors, either with a request that they address the shortcoming in the service or an attaboy for a job well done.

Listeners tune in to radio, particularly talk radio, to hear the opinions of the host. The host’s opinion matters. If he shares his opinion on movies he likes, foods he enjoys, political candidates he supports, that opinion can affect what the audience does. It is also true that – if his recommendation is trusted by the listener – it can affect the choices the audience makes when they buy something or hire someone to perform a service. But it has to be an “endorsement.”

The radio industry, for many, many years, failed to recognize the value and power of an endorsement. Sellers would sell advertising to clients and get the on-air talent to read the copy points the client (or agency) wrote. Often listlessly, just reading. That is not an endorsement. It is not a host suggesting to his audience where he would personally buy a new door for his home, or take his wife for dinner. If, however, the “read” (a term that reflects that the host is simply reading words someone else wrote) were instead an endorsement, he wouldn’t need all those details. Instead, with just the name of the company, and the owner, and the phone number, as well as what category they are in, he would be able to speak for 30 seconds about why that business is special, why he would (and hopefully has already) use them.

An endorsement is a stamp of approval. It says you believe in someone or something. If an endorsement is really an endorsement, it doesn’t need new copy points to be “freshened up.” It doesn’t include discount offers, seasonal sales, “get in quick before they run out” scares, or other silly tricks Americans long ago learned to ignore. Using that language kills credibility. If I ask you where I should buy my car, and you have a dealer you believe in, you’ll refer me to them, and, if you really like them, call them yourself and ask them to take care of me. “Hook me up” as the kids say. I’m not going anywhere else after an endorsement like that.

Radio (and podcast) has a big future, because of the connection audiences have with hosts. Why abuse that connection? Why cheapen it? Sales reps should understand that and make it part of their pitch. My best sales reps literally dial up companies in industries I identify and start with the question, “Do you listen to The Michael Berry Show?” If the answer is no, I don’t want them as sponsors. I want folks who understand why I’m controversial, why my audience listeners, what my values are.

Radio and podcast’s future is dependent on a sound business model that understands what makes us special, unique, and better than other forms of media.

Here is my list of suggestions to sellers and hosts, in hopes of facilitating better results for show sponsors:

— Sellers should never pitch a client without asking the talent first.

— Talent should not endorse a company without researching and approving them.

— Talent should tell sellers what sorts of things they WANT to endorse. Guns, cigars, home improvement, cars, medical. The best endorsement is something the talent will use himself. An avid gun owner is going to present a very compelling (and effective/profitable) endorsement for a gun range he visits once a week. Look at how weight loss sponsors have profited when the host follows their program and endorses it on air.

— If a sponsor isn’t committed to a yearlong relationship, don’t do it.  It ruins credibility to change the endorsement inside the same category. Again, credibility is everything.

— Talent should develop personal relationships with sponsors. They can help listeners this way and the sponsors become show content.

— The value of talent to the station is far more than just ratings. Half my audience is 55+, so the 18-34 or 25-54 rating is less useful to me.  But when show sponsors stay on air for 10 or more years, it is a ringing endorsement that what we do works. They vote with their dollars. The whole point of ratings was to show agencies how many people listened, in hopes that that vast listening audience would respond to the commercials they hear, thus monetizing the show, right? Why not go straight to the “dollars in (from the sponsor), dollars out (listeners spending money with sponsors)” model?  Show sponsors who get tangible results from their partnership with talent don’t cancel their buy.

— Openly discuss how much money a talent brings into the station. The programming side of radio loves to talk about things that don’t generate dollars, while the sales side is often disconnected from the actual product they are selling.  Fix that.

Michael Berry is a longtime, high-ranking member of the TALKERS Heavy Hundred. He’s heard daily on KTRH, Houston and across the country on his own independent network.  Michael Berry can be emailed at michael@michaelberryshow.com.

Industry Views

Pending Business: How Are We Doing?

By Steve Lapa
Lapcom Communications Corp
President

Talkers Magazine - Talk radioHow might we better serve you in the future? How would you rate our service?

These are two common questions you will see on many restaurant info cards as you pay for your meal. After all, the restaurant business is fundamentally based on great food and great service at a reasonable price. Think about this: If either of those two basic components, food (product) and service are missing, you are outta there!

Our radio/audio sales business is based on the same thing: great product and great service at a reasonable price. Yet, why is it you will never find yourself or a manager asking those questions as a part of your regular follow-up or follow-through routine? Oh sure, there is the ever-present pre-sell, “How can we help?” as your advertiser mutters, “lower rates,” under their breath. But seriously, no one above or below your pay grade can process or properly evaluate the answers to the two service questions posed, let alone act intelligently on the response. Could it be we still think our sales and management roles are rooted in show business and if we put on a great show delivering great ratings the advertisers will follow?

Some advertisers will show up, others need to be sold. With Zoom, Teams, programmatic, AI and other initiatives gaining more and more traction, the service improvements in salesmanship is becoming a lost art.

Time to hit the pause button, step back and learn from our friends in one of the oldest business categories on planet earth: hospitality. Let’s learn.

— Ask for feedback as you “serve.” Since my first meeting, my mantra for sellers and sales management was and still is, “How are we doing?” Go back to your winning and losing sales calls. Even managers should review meetings that did or did not move sales and ask, “How can I better serve______?”

— One step at a time. If you could improve just one thing to better serve an advertiser, what would it be? What could it be? Do you even know?

— Do you care? Ouch! Now that is a hard core, in-your-face question. Comfort zones are just so easy to occupy, we rarely push forward.

My real-world experience happened years ago when I asked our advertisers what we could do better to serve them. Many host-read advertisers wanted times sent to them in advance so they could hear the talent in real time. Every one of those advertisers became longterm fans. Do you send your advertisers host-read times in advance? Sometimes, it’s the little improvements that win big dollars when it counts.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

TALKERS News Notes

Salem Media Group, Inc announces it is issuing an irrevocable notice of redemption to the trustee of its outstanding 6.75% Senior Secured Notes due 2024. The Notice calls for the redemption – set for March 27, 2023 – in full of the remaining $36.5 million in outstanding aggregate principal amount of 2024 Notes at a price equal to 100% of the principal amount of the 2024 Notes being redeemed, plus accrued and unpaid interest to the redemption date. Salem expects to pay the redemption price for the 2024 Notes by issuing an additional $44.685 million in aggregate principal amount of its 7.125% Senior Secured Notes due 2028 to certain holders of its 2028 Notes pursuant to a purchase agreement entered into with such holders in connection with the initial issuance of the 2028 Notes.

Major League Soccer’s D.C. United announce that it and iHeartMedia Washington D.C. are extending their partnership for iHM to handle local radio broadcasts for the team’s regular season matches on WTSD-AM, WWDC-HD2, and W284CQ and the iHeartRadio App. Dave Johnson, who has called matches for D.C. United since the club’s inception in 1996, will lead the production as the play-by-play commentator. Bruce Murray, former United States National Team player and DMV native, will accompany Johnson to begin the season.

Bloomberg Radio – syndicated nationally by Key Networks – announces that it welcomes new affiliate Cox Media Group’s WSB-AM/WSBB-FM, Atlanta. “95.5 WSB” says it will broadcast Bloomberg business content that is geared towards the burgeoning Atlanta market.

Features

January 2023 PPM Ratings Takeaways – Part Four

Barry Farber - usedJanuary 2023 PPM Data – Information for the January 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

 AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 4.4 – 5.1, +.7, repeats in fifth-place

News: None in the top twenty

Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” flat at 2.1, #17 to #19

Public Radio News/Talk: University of Texas’ KUT 5.2 – 5.3, +.1, continues at #4

Number One 6+: Waterloo Media Group adult hits KBPA, first month, 8.8 – 9.9, +1.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits KBPA (+1.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KKMJ (-4.6)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 10.4 – 8.3, -1.1, repeats in the runner-up slot

News: Curtis Media Group-owned WPTF “News Radio 680” 1.8, #16 (did not appear in the “Holiday” 2022 report)

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 3.9 – 3.1, -.8, #8 to #13

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.2 – 8.3, -.9, fourth to second

Number One 6+: Urban One urban AC WFXC, first month, 9.6 – 8.5, -1.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: country WNCB and contemporary Christian WCCE (+.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRAL (-6.3)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 5.7 – 7.2, +1.5, locked in third-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 3.3 – 3.0, -.3, repeats at #12

iHeartMedia’s WNDE “Fox Sports 1260” .4 – .7, +.3, #19 to #18

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.0 – 4.3, +.3, ninth to tenth

Number One 6+: Cumulus Media classic hits-oldies WJJK, first month, 7.9 – 10.4, +2.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WJJK (+2.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WYXB (-7.8)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 8.8 – 9.6, +.8 third to first

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 6.2 – 7.5, +1.3, anchored in fifth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 1.6 – 1.7, +.1, repeats at #15

Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.0 – 1.1, +.1, #17 to #16

Public Radio News/Talk: University of Wisconsin-owned WUWM 3.3 – 4.5, +1.2, #11 to #7

Wisconsin Educational Communications Board’s WHAD .6 – 1.1, +.5, #21 to #16

Number One 6+: news/talk WISN, first month, 8.8 – 9.6, +.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: country WMIL (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLDB (-3.4)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 4.9 – 6.2, +1.3, seventh to sixth

iHeartMedia-owned WLAC “Talk Radio 1510” 1.2 – 1.0, -.2, #17 to #19

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 6.6 – 5.5, -1.1, fourth to seventh

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.1 – 1.2, +.1, repeats at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 2.6 – 3.8, +1.2, #13 to #10

Number One 6+: Midwest Communications adult hits WCJK, first month, 8.1 – 9.3, +1.2

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary WUBT (+1.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WJXA (-6.9)

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 4.5 – 5.0, +.5, repeats in seventh-place

iHeartMedia-owned WHJJ “News Radio 920” .5 – .4, -.1, #18 to #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics, New England Patriots) 4.0 – 4.2, +2, locked in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.2 – 2.5, +.3, #11 to #12

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.3 – 3.2, -.1, continues in ninth-place

Rhode Island Public Radio’s WNPN flat at 2.6, #10 to #11

Number One 6+: Cumulus Media adult contemporary WWLI, fourth month in succession, 16.9 – 10.5, -6.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WWBB (+1.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WWLI (-6.4)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” flat at 2.8, #11 to #13

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” .8 – 1.3, +.5, repeats at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.6 – 1.8, +.2, #17 to #16

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, first month, 9.0 – 10.1, +1.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic rock WAFX (+2.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WWDE (-6.6)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.1 – 7.8 +1.7, fifth to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 2.8 – 3.0, +.2, #11 to #13

Number One 6+: iHeartMedia country WQIK, first month, 7.1 – 10.0, +2.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: country WQIK (+2.9)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WEJZ (-10.0)**

*Represents the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets

WEST PALM BEACH

News/Talk: iHeartMedia’s WJNO “News Radio 1290” 1.1 – 1.7, +.6, #13 to #11 and cluster-mate WZZR “92.1 Real Radio” flat at 1.7, #10 to #11

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.0 -.9, -.1, #15 to #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) 1.1 – .9, -.2, #13 to #14

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” unchanged at .2, #19 to #18

Public Radio News/Talk: Dade County School Board’s WLRN 3.2 – 3.1, -.1, repeats in seventh-place and the stream of co-owned WLRN-HD2 .2, #18 (unlisted in “Holiday” 2022)

Number One 6+: Hubbard Broadcasting hot AC WRMF, first month, 7.6 – 8.2, +.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: contemporary Christian WAYF (+1.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WOLL (-1.2)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 3.2 – 3.9, +.7, locked in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.6 – 2.8, +.2, ninth to tenth

University of North Carolina at Chapel Hill-owned WUNC 1.3 – 1.9, +.6, #13 to #14

Number One 6+: Audacy adult hits WSMW, first month, 9.8 – 12.2, +2.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits WSMW (+2.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WMAG (-9.5)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.6 – 3.9, +1.3, #13 to #8

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.6 – 3.9, +.3, ninth to eighth and WFMS’ internet stream flat at .4, #21 to #19

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.1 – 1.4, +.3, #17 to #15

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, 14th successive month, 13.2 – 11.8, -1.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: gospel WHAL (+1.3)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRVR (-3.5)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” flat at 5.1, sixth to eighth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” steady at 1.0, #17 to #16

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” unchanged at 2.0, #13 to #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR flat at 5.7, fifth to seventh

New England Public Media’s WFCR steady at .4, #18 to #19 and WFCR’s internet stream .2 – .4, +.2, #20 to #19

Number One 6+: Audacy adult contemporary WRCH, 36th month in a row, 15.8 – 10.9, -4.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR WKSS (+2.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRCH (-4.9)

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

TALKERS News Notes

— Saga Communications, Inc. will release its fourth quarter and year end 2022 financial results at 9:00 am ET on Thursday, March 9. The company will also hold a conference call on the same day at 11:00 am ET.

— SiriusXM renews the weekly program “Let’s Go!” that stars Tom Brady, Larry Fitzgerald and Jim Gray. It will air each week on SiriusXM’s Mad Dog Sports Radio and SiriusXM NFL Radio channels. Following those airings, the full-length podcast versions of Gray’s extended conversations with Brady and Fitzgerald will be available in the SXM App.

— Audacy’s Cadence13 and Parallel are producing a 15-part podcast series “This Little Light,” created and hosted by Red Hot Chili Peppers founding member Flea. The series is about falling in love with music, music education, and finding beauty in the chaos of the creative process. Flea, co-founder of the nonprofit Silverlake Conservatory of Music, invites musical guests from all genres to talk about how they fell in love with music, including the teachers that guided them, the influences that inspired them, and how the lessons they learned as young musicians have shaped their creativity, resilience, and careers. Guests range from legends to rising stars, and include Rick Rubin, Patti Smith, Thundercat, Margo Price and Cynthia Erivo.

— iHeartMedia and the NBA announce the new podcast, “Maxey On The Mic,” hosted by Philadelphia 76ers guard and 23-year-old Texas native Tyrese Maxey. Maxey says, “I’m thrilled to tip off my new podcast and can’t wait to tap in with my lineup of amazing guests. I’ve always wanted to do something like this and I’m grateful to the NBA and iHeartMedia for giving me this amazing platform.”

Industry News

Pioneering Media Figure Patricia B. Greenwald Passes at 92

TALKERS has been informed by the family of Patricia B. Greenwald that she died peacefully on February 3 at 92. A pioneer in market research, she had a successful career spanning 50 years with America’s top advertising agencies, including Interpublic Group and DMB&B, as well as founding her own firm. Following her career in advertising, she co-founded and co-owned Daynet Radio Broadcasting in the early 1990s with the late Barry Farber and Alan Colmes. Daynet was one of the early independent networks established in the modern era of talk radio that had a significant influence on the business models of many syndication firms that followed it. Its initial talent roster included Farber, Colmes, Dr. Joy Browne and several other high-profile figures. Greenwald was also a theater producer on and off-Broadway, and owned theaters in New York and London. She was a member of the Lotos ClubHarmonie Club and the Friar’s Club, where she co-founded the “Gift of Laughter” philanthropy for wounded warriors. She was predeceased by her former husband James L. Greenwald, chairman emeritus of Katz Media Group. A memorial service is being planned. In lieu of flowers, please make donations to the ASPCA.

Features

January 2023 PPM Ratings Takeaways – Part Three

Barry Farber - usedJanuary 2023 PPM Data – Information for the January 2023 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 6.0 – 6.6, +.6, fifth to fourth

iHeartMedia-owned KEX “News Radio 1190” 2.2 – 3.0, +.8, #16 to #10

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 6.7 – 7.9, +1.2, repeats in third-place and KOPB’s internet stream 1.4 – 1.7, +.3, continues at #20

Number One 6+: iHeartMedia adult contemporary KKCW, third month in a row, 16.7 – 9.2, -7.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: triple A KINK (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KKCW (-7.5)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 3.7 – 4.3, +.6, tenth to eighth

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.8 – 3.1, +.3, #13 to #14

Public Radio News/Talk: University Radio Foundation’s WFAE 3.5 – 3.3, -.2, flat at #12

South Carolina Educational Television Commission-owned WNSC .3 – .6, +.3 steady at #19

Number One 6+: Beasley Media Group urban AC WBAV, first month, 7.4 – 8.3, +.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban AC WBAV and urban-rhythmic oldies WOSF (+.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WKQC (-4.4)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 2.6 – 3.5, +.9, #13 to #9

Alpha Media-owned KTSA “Stay Connected” 2.5 – 3.2, +.7, #14 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 1.7 – 2.2, +.5, #19 to #16

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, first month, 8.1 – 7.2, -.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR KXXM (+1.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KQXT (-8.5)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 8.8 – 10.9, +2.1, second to first and cluster-mate KSTE-AM “Talk 650” 3.2 – 3.8, +.6, repeats in eighth-place

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.5 – 1.6, +.1, #19 to #17

Public Radio News/Talk: Capital Public Radio-owned KXJZ 2.9 – 3.9, +1.0, #12 to #7

Number One 6+: news/talk KFBK-AM & KFBK-FM, first month, 8.8 – 10.9, +2.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk KFBK-AM & KFBK-FM (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KYMX (-7.7)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 2.8 – 3.5, +.7, #13 to #12 and KDKA-AM’s internet stream .7 – 1.1, +.4, repeats at #19

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 5.4 – 6.2, +.8, fifth to fourth and KDKA-FM’s internet stream .5 – .6, +.1, #21 to #20

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.1 – 4.5, +1.4, #11 to #8

Number One 6+: iHeartMedia classic hits-oldies WWSW, second month in a row, 13.3 – 9.9, -3.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits WRRK (+2.2)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WSHH (-4.5)

*Represents the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 4.4 – 5.9, +1.5, sixth to third

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 4.6 – 5.5, +.9, repeats in fifth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 2.1 – 3.1, +1.0, #17 to #14

Number One 6+: Bonneville adult contemporary KSFI, third straight month, 20.0 – 9.9, -10.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: alternative KXRK (+1.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease:  adult contemporary KSFI (-10.1)**

**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets

LAS VEGAS

News/Talk: Audacy-owned KDWN “The Talk Of Las Vegas” 2.3 – 3.0, +.7, #16 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.4 – 1.7, +.3, #22 to #20

Number One 6+: iHeartMedia adult contemporary KSNE, fourth successive month, 14.1 – 7.8, -6.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: regional Mexican KYLI (+1.3)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KSNE (-6.3)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.1 – 6.1, +1.0, seventh to fifth

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.6 – 4.7, +.1, repeats in eighth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) .9 – 1.2, +.3, #20 to #18

Public Radio News/Talk: Community Connections-owned WMFE 1.6 – 2.4, +.8, #17 to #16

Number One 6+: iHeartMedia adult contemporary WMGF, fourth consecutive month, 13.1 – 8.2, -4.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: alternative WQMP (+1.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WMGF (-4.9)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Bengals) 10.7 – 12.3, +1.6, #1 and cluster-mate WKRC “55 KRC The Talk Station” 2.8 – 3.8, +1.0, #13 to #9

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 2.6 – 3.1, +.5, #14 to #11

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 5.0 – 4.8, -.2, sixth to fifth

Number One 6+: news/talk WLW, 12th consecutive month, 10.7 – 12.3, +1.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WLW (+1.6)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRRM (-4.6)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.6 – 5.0, +.4, eighth to tenth

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 6.0 – 5.5, -.5, sixth to eighth and WKRK’s internet stream 1.2 – 1.6, +.4, #16 to #15

Public Radio News/Talk: Kent State University-owned WKSU flat at 4.2, repeats at #11

Number One 6+: iHeartMedia classic hits-oldies WMJI, third month in a row, 14.1 – 11.1, -3.0

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary WENZ (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WDOK (-3.7)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 3.2 – 3.6, +.4, remains at #11 and cluster-mate KMBZ-AM “Talk 980 AM” flat at 1.4, locked at #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.5 – 3.2, +.7, #15 to #13

Public Radio News/Talk: University of Missouri-owned KCUR 4.4 – 4.1, -.3, sixth to seventh

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, flat at 7.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary KPRS (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KCKC (-4.4)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 5.3 – 7.0, +1.7, eighth to fourth   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 8.0 – 8.7, +.7, anchored in the runner-up slot

Public Radio News/Talk: Ohio State University’s WOSU 5.9 – 7.2, +1.3, seventh to third

Number One 6+: iHeartMedia country WCOL, third straight month, 9.2 – 9.5, +.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WTVN (+1.7)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult hits WODC (-3.0)

Up next: January 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

Cumulus Media Q4 2022 Revenue Dips; Up 4% for Full Year

Reporting its operating results for the fourth quarter of 2022 and for the full year, Cumulus Media says Q4 net revenue was $251 million, a decline of 0.4% over the same period in 2021. For the full year of 2022, net revenue was $953.5 million, an increase of 4% over all of 2021. While Cumulus reported a small loss for Q4 of 2022 ($54,000), the company is reporting net income of $16.2 million for the full year, a decline of 6% from the full year of 2021. For the full year of 2022, Cumulus’ broadcast radio revenue was basically flat (-0.1%) at $709.6 million and its digital revenue was $142.3 million, an increase of 12.2%. Breaking down the broadcast radio segment, spot revenue was $479.8 million – up 4.9% over 2021 – but network revenue was off 9% for the year at $229.7 million. Cumulus president and CEO Mary G. Berner says, “Despite considerable economic turbulence, we delivered fourth quarter financial performance in the upper half of our guidance range, continuing a multi-year period of significant accomplishments. Operating through a series of difficult macroeconomic environments, including the pandemic, we successfully executed a strategic plan under which we developed and drove new areas of growth, right sized the balance sheet, improved the company’s operating leverage and returned capital to shareholders. As a result, we have delivered consistent revenue growth, built several digital businesses to a $150+ million revenue run-rate, reduced our net leverage to its lowest level in more than a decade, and boosted our liquidity to give ourselves optionality regarding capital allocation.” Looking ahead to 2023, we continue to face substantial economic headwinds. However, our battle-tested skill in performing during challenging times, as well as our very strong financial position, gives us substantial confidence in our ability to not only weather this depressed ad environment but take full advantage of opportunities that may arise over the coming quarters.”

Industry News

Round Two of January PPMs Released

Barry Farber - usedThe second of four rounds of ratings information from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media news/talk WMAL-FM adds four-tenths for a 3.8 share (weekly, 6+ AQH share) finish and remains ranked #7, while Hubbard Broadcasting’s crosstown all news WTOP-FM is up eight-tenths for a 8.6 share finish that lifts it to the #2 rank. iHeartMedia’s news/talk WRKO rises nine-tenths to wrap the survey with a 3.7 share that boosts it to the #11 spot as sister all-news WBZ-AM jumps half a share to finish with a 5.3 share good for the #5 rank. In Seattle, Bonneville’s news/talk KIRO-FM tacks on six-tenths to finish with a 6.1 share and jumps to the #2 rank, while Lotus Communications’ crosstown all-news combo KNWN-AM/FM is flat at 5.5, and repeats in the #3 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

KNX-FM, Los Angeles Produces Town Hall on Post-Pandemic Learning

Audacy’s all-news KNX-FM, Los Angeles produced a live town hall on Tuesday (2/21) titled, “A Generation Lost,” that brought together students and experts to illuminate the unseen impacts of the Covid-19 pandemic on education and the workforce. The one-hour event was held in the Audacy SoundSpace on Los Angeles’s Miracle Mile. Mike Simpson, host of “LA’s Morning News” on KNX, and Charles Feldman, host of “KNX In Depth” and “LA’s Afternoon News” served as moderators. Audacy Southern California regional president Jeff Federman says, “There is no issue of more universal importance to our communities. It was important that we use our platform at KNX News to ensure parents and teens know they’re not alone in adjusting to a new reality.” Panelists included students Montserrat Hidalgo, Sarah Mian, and Alex Bielanski who discussed their first-hand experiences of how the pandemic shutdowns affected their education, social development, and mental health. Other panelists were Long Beach Unified School District superintendent Jill Baker, UCLA director of undergraduate admissions Gary Clark, Los Angeles Trade Tech College dean Chito Cajayon, and Stanford University professor Sean Reardon. You can see it on demand here.

Industry News

AWM/F Announces 2023 Board and Officers

The Alliance for Women in Media and its Foundation announce the 2023 National Board of Directors and Officers. AMW/F president Becky Brooks says, “The role of the AWM and Foundation boards is to lead our organizations and industry as we recognize, connect and educate women in all facets of media. With our mission to advance all women in media, it is as vital as ever to have insightful, diverse leadership.  This year’s directors are dedicated to investing their time and resources to guide us and foster growth for AWM and each of our programs.” The officer roles are: Annie Howell, chair, chief communications officer, Hallmark Media; Katina Arnold, incoming/vice chair, vice president, communications, ESPN; Heather Cohen, immediate past chair, EVP, The Weiss Agency; Brenda Hetrick, treasurer, president, Matrix Solutions; and Monica Bloom, treasurer-elect, VP of marketing for First Look Media. New directors serving on the board are: Cori Abraham, SVP, Entertainment Unscripted Development, Crime and Documentary Development, NBCUniversal Television and Streaming; Jayne Bussman-Wise, creator acquisition & growth, Amazon AMP; and Chesley Maddox-Dorsey, CEO, American Urban Radio Networks. The following leaders will continue serving on the AWM Foundation Board of Directors: Tim Clarke, SVP, digital audio content, Audacy; Vicki Lins, president and CEO, CTAM; Mike McVay, president, McVay Media; Deborah Parenti, publisher, Radio Ink, RBR, and TVBR; Josie Thomas, former EVP, chief diversity and inclusion officer, CBS (Retired); and Christine Travaglini, president, Katz Radio Group.

Industry News

TALKERS News Notes

iHeartMedia’s news/talk WIOD, Miami reports that Florida Republican State Senator Blaise Ingoglia wants to designate a stretch of Cortez Boulevard between U.S. 41 and State Road 50 in Brooksville, Florida as “Rush Limbaugh Way.” He’s filed a name change bill for the regular legislative session that would take effect in July if passed.

Audacy, Inc. will report its 2022 fourth quarter financial results on Wednesday, March 15 before markets open. It will host a conference call and webcast at 10:00 am ET that morning to review the results and recent progress against its strategic initiatives.

Townsquare Media, Inc. will release fourth quarter 2022 financial results before the markets open on Thursday, March 9. It will host a conference call to discuss certain fourth quarter 2022 financial results at 8:00 am ET on that day.

SiriusXM announces its annual MLB Network Radio Spring Training Tour begins today (2/23) and run through March 11. SiriusXM says, “MLB Network Radio’s experts and insiders visit each MLB team camp, and Team USA as they prepare for the World Baseball Classic, to give listeners a comprehensive preview of every club. The MLB Network Radio Spring Training Tour will consist of one-hour shows, each dedicated to a single team. SiriusXM’s hosts – many of whom are former general managers or players – will interview players, managers and executives on location at various spring training ballparks and share an inside view of each club in preparation for the upcoming season.”

Features

January 2023 PPM Ratings Takeaways – Part Two

Barry Farber - usedJanuary 2023 PPM Data – Information for the January 2023 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.4 – 3.8, +.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 7.8 – 8.6, +.8, third to the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.7 – 3.1, +.4, #14 to #10 and WJFK-FM’s internet stream 1.0 – .9, -.1, flat at #19

Public Radio News/Talk: American University-owned WAMU 11.3 – 12.9, +1.6, #1

Number One 6+: public radio news/talk WAMU, 14th month in succession, 11.3 – 12.9, +1.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: contemporary Christian WGTS (+1.7)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WASH (-4.5)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 2.8 – 3.7, +.9, #13 to #11

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.8 – 5.3, +.5, sixth to fifth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins, and New England Patriots) 8.0 – 8.8, +.8, second to first

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 4.6 – 3.9, -.7, seventh to tenth

Public Radio News/Talk: Boston University’s WBUR 4.6 – 4.5, -.1, seventh to sixth

WGBH Educational Foundation-owned WGBH 3.4 – 3.5, +.1, #9 to #12

Number One 6+: sports talk WBZ-FM, first month, 8.0 – 8.8, +.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: rhythmic hot AC WBQT (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WMJX (-8.3)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.1 – 2.1, -1.0, #13 to #8

Number One 6+: Cox Media Group adult contemporary WFEZ, first month, 7.9 – 8.9, +1.0

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult contemporary WFEZ (+1.0)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: public radio news/talk WLRN (-1.0)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) 5.5 – 6.1, +.6, third to second

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” flat at 5.5, repeats in third-place

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 3.5 – 3.0, -.5, #10 to #15

iHeartMedia’s KJR-FM “93.3 FM Seattle’s Sports Leader” 1.9 – 2.6, +.7, #21 to #18

Public Radio News/Talk: Northwest Public Radio’s KUOW flat at 4.9, locked in sixth-place

Number One 6+: iHeartMedia classic hits-oldies KJEB, first month, 4.7 – 6.3, +1.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies KJEB (+1.6)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KRWM (-6.8)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.3 – 2.5, +.2, #15 to #16

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.5 – 4.6, +.1, seventh to eighth

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings and Lions) 7.6 – 6.8, -.8, second to third and WXYT-FM’s internet stream 2.2 – 1.9, -.3, #16 to #18

Public Radio News/Talk: University of Michigan-owned WUOM 2.2 – 2.7, +.5, #16 to #15

Number One 6+: iHeartMedia adult contemporary WNIC, third month in a row, 15.7 – 7.7, -8.0

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic rock WCSX and country WYCD (+1.7)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WNIC (-8.0)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.3 – 3.2, -.1, eighth to tenth

Bonneville-owned KTAR-FM “News 92.3 FM” (Sun and Arizona Cardinals) 1.7 – 2.4, +.7, #22 to #17

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun) 1.6 – 2.4, +.8, #23 to #17

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 8.1 – 8.0, -.1, second to first

Number One 6+: public radio news/talk KJZZ, first month, 8.1 – 8.0, -.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: rhythmic CHR KALV (+2.2)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KESZ (-9.5)**

*Represents a tie for the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets

MINNEAPOLIS

News/Talk: Hubbard Broadcasting-owned KTMY “My Talk 107.1” flat at 3.1, anchored at #14

Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) 3.7 – 3.0, -.7, #12 to #15

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.0 – 1.7, -.3, flat at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild, Minnesota Vikings) 7.5 – 7.1, -.4, locked in second-place

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.3 – 6.5, +.2, fourth to fifth

Number One 6+: Hubbard Broadcasting hot AC KSTP-FM, first month, 5.5 – 7.2, +1.7

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR KDWB (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: classic hits-oldies KQQL (-8.3)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.4 – 6.1, +.7, fifth to fourth

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” .8 – 1.9, +1.1, #21 to #18

Public Radio News/Talk: San Diego State University’s KPBS 5.5 – 6.9, +1.4, fourth to first

Number One 6+: public radio news/talk KPBS, first month, 5.5 – 6.9, +1.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: public radio news/talk KPBS and classic rock KGB-FM (+1.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KYXY (-7.9)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 3.7 – 4.5, +.8, #12 to #9

iHeartMedia-owned WFLA “News Radio 970” 2.2 – 2.4, +.2, repeats at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.5 – 1.8, +.3, locked at #19

Public Radio News/Talk: University of South Florida’s WUSF 2.6 – 2.8, +.2, unchanged at #15

Number One 6+: Cox Media Group adult contemporary WDUV, 18th month in a row, 11.4 – 7.8, -3.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: contemporary Christian WCIE; classic hits-oldies WRBQ; and news/talk WHPT (+.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WDUV (-3.6)

DENVER

News/Talk: In the iHeartMedia cluster, KOA “News Radio 850” (Broncos) 2.4 – 3.0, +.6, #16 to #15; KHOW “Talk Radio 630” 1.5 – 1.9, +.4, #20 to #18; and KDFD “Freedom 93.7” 1.4 – 1.6, +.2, #21 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 4.0 – 4.7, +.7, seventh to sixth

Public Radio News/Talk: Colorado Public Radio-owned KCFR 3.6 – 4.7, +1.1, #11 to #6

Number One 6+: Bonneville adult contemporary KOSI, fourth consecutive month, 14.4 – 6.2, -8.2

Largest 6+ “Holiday” 2022 – January 2023 Increase: hot AC KALC (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOSI (-8.2)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Ravens) 3.6 – 3.9, +.3, tenth to eighth

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.6 – 1.7, +.1, #17 to #18

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” .6 – 1.2, +.6, #20 to #19

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM”.6 – .7, +.1, steady at #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.3 – 5.4, +1.1, remains in sixth-place

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 2.9 – 3.4, +.5, #12 to #10

Number One 6+: Audacy adult contemporary WLIF, sixth consecutive month, 14.5 – 8.4, -6.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR WWMX (+2.2)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLIF (-6.1)

*Represents a tie for the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 4.4 – 5.2, +.8, repeats in ninth-place and cluster-mate KFTK “Talk 97.1 FM” 1.4 – 1.8, +.4, steady at #17

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .5 – .7, +.2, #24 to #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.7 – 3.5, -.2, #11 to #12

Public Radio News/Talk: University of Missouri-owned KWMU 3.6 – 4.4, +.8, #13 to #11

Number One 6+: Hubbard Broadcasting adult hits WARH, first month, 8.9 – 10.2, +1.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies KLOU (+1.6)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KEZK (-7.7)

Up next: January 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

WWO: New Data Shows Sports Listeners More Engaged

In a new blog post from the Cumulus Media | Westwood One Audio Active Group reveals data from new studies of the AM/FM radio audience for play-by-play sports. Westwood One says, “Two new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-play audience is far more passionate and engaged. This distinction has a significant impact on advertising effectiveness.” Highlights of the analysis include: 1) NCAA Basketball AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and are younger than the average American; 2) The NCAA March Madness AM/FM radio audience is highly engaged with sports: MRI Simmons finds NCAA March Madness AM/FM radio listeners attend many sporting events, seek out sports information on their phones, and are likely to play fantasy sports. The high levels of engagement translate into greater advertising effectiveness; and 3) NCAA March Madness AM/FM radio listeners are likely to make purchases across key consumer categories: AM/FM radio delivers consumers who are likely to buy a new or used vehicle, switch insurance providers, move residence, and refinance their mortgage. See the complete study results here.

Industry News

KBLA, Los Angeles Talk Host Areva Martin Wins Anthem Award

Areva Martin – host of the afternoon drive “Areva Martin in Real Time” on KBLA, Los Angeles – is honored with the Silver Award in the 2nd Annual Anthem Awards for her podcast “The Special Report – Spotlighting Racial Disparities and Social Inequities in America” in the Diversity, Equity, & Inclusion Social Media Content, Campaign or Channel category. The Anthem Awards were launched in 2021 by The Webby Awards to recognize social impact work across the globe. A noted civil rights attorney, Martin is also president and CEO of Special Needs Network, Inc, a nonprofit organization that responds to the crisis of autism and other developmental disabilities in underserved communities. She says, “Giving birth should be safe and joyous for everyone, but Black women are more than three times likely to die from childbirth than white women. We are thrilled to have our episode on ‘Black Maternal Health’ win Silver in competition of the 2nd Annual Anthem Awards. ‘The Special Report’ production team has spent countless hours producing powerful programming that spotlights social injustice in America to encourage social and systemic change. Every day at the Special Needs Network in Los Angeles, we live the values of diversity, equity and inclusion. This award recognizes our work.”

Industry News

Beasley Launches Cooper and Anthony Show in Three Markets

Beasley Media Group is producing a new program hosted by developmental psychologist Dr. Cooper Lawrence and radio personality Anthony Michaels that will air in evenings (7:00 pm to 12:00 midnight) on WRXK-FM, Fort Myers; WPBB-FM, Tampa; and KXTE-FM, Las Vegas. Beasley says that “Cooper and Anthony” is a “new conversational talk show, geared towards men, that will focus on sex, relationships and advice!” The duo has worked together since 2006, including a formerly syndicated radio show and a podcast. Beasley Media Group chief content officer Justin Chase says, “As someone who grew up listening to fun and edgy night shows like ‘Loveline’ and others, I’m very excited to launch the ‘Cooper & Anthony’ show on three of our great rock brands. They will most certainly make radio a lot more interesting at night in Fort Myers, Tampa and Vegas.” Cooper states, “This is the show I got into radio to do. I’ve been waiting for the right team with the same vision. We found it with the amazing folks at Beasley. Anthony and I can’t wait to share this show with our listening family, because it’s all about them!”

Industry News

Rita Cosby Joins WABC, New York PM Drive Hour

Red Apple Media says station personality Rita Cosby is joining owner John Catsimatidis for the daily 5:00 pm to 6:00 pm hour on 77 WABC Radio that is now called “Cats & Cosby.” Cosby, who hosts her eponymous show on WABC and the Red Apple Media Network from 10:00 pm to 12:00 midnight, will also occasionally join Catsimatidis on his nationally syndicated Sunday morning program, “The Cats Roundtable.” Catsimatidis says, “I’ve known Rita Cosby for many years and have always deeply admired her incredible journalistic skills. She knows how to ask the right questions so that we can find and reveal the truth on every story. She’s a tremendous broadcaster and I’m delighted she is joining me.” Cosby comments, “I’m beyond thrilled to be working with iconic John Catsimatidis, one of the most accomplished and dynamic business leaders in America. This fast-paced show will look at all sides of the stories that have great impact on New Yorkers, our country, and the world. It’s a journalist’s dream to join John and his great team.”

Industry Views

Pending Business: Being Realistic About Podcast Revenue

By Steve Lapa
Lapcom Communications Corp
President

It looks like the podcast business is hitting those ever-present speedbumps.

No, I am not predicting a demise. I’m just asking why there weren’t a few more hardball questions.

If you sell or manage with eyes wide open, you’ve already read what the February 15 New York Times article chronicled. The cutbacks, drops, and hiring freezes hitting the double-digit-growth podcast business has some in the radio business saying, “Told ya so.”

Who has the chutzpah to say that to Tom Brady and Michael Strahan of Religion of Sports, or Michelle Obama of “The Michelle Obama Podcast?” When your bank account is on fumes, you speak the economic truth. The formula of star power driving unique audio content didn’t instantly convert to super-sized audience levels attracting super-sized revenue. What did VOX, Spotify, Amazon, NPR and other well-respected players miss?

— Never assume, (because assuming…) An out-of-the-box assumption listeners would pay for content to create a separate income stream, didn’t really take. Even the most aggressive marketer would think twice before assuming that listeners generating millions of downloads of free podcasts would suddenly pay to listen. Maybe a select few passionate followers would, but could you change the historic perceived value of the masses? When it comes to paywalls for play, be sure to test, adjust, and re-test before you project income.

— Ad sales sell out levels. A typical podcast has about a quarter of the inventory available in a typical hour of most news/talk and sports talk programs. Yet despite podcasts with limited inventory and higher CPM for host-read ads inside the podcasts, the projections from those well-respected companies tanked. The reason is elegantly simple. Too much podcast inventory chasing too few dollars.

— It’s the economy, stupid. Thank you, political strategist James Carville. The story goes the phrase was on a sign in Bill Clinton’s campaign headquarters and helped Clinton beat Geroge Bush in 1992. Did any of the gurus consider the economy?

— Who would have thought print newspaper sales have something in common with podcasts? Did anyone consider the impact of endless ad inventory becoming a commodity despite celebrity content? Never easy to predict which celebs will convert from the big screen or TV to podcast audio.

I had the privilege of producing cast members of Discovery’s “American Chopper” in a 39-episode podcast series. Even those crazy motorcycle dudes were challenged bringing their millions of TV and online fans to the podcast world. Hindsight is 20/20. Let’s never stop learning so we can always aim for higher earnings.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: Sound Popular

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineWeekend ask-the-expert shows can be a powerful marketing tool. In a recent column, I outlined how attorneys – an industry where supply exceeds demand – can differentiate from competitors’ look-alike billboards and often-tacky TV spots.

And, well-coached, brokered weekend hours can drum up lots of business for financial advisors, and how-to hosts fielding calls on a variety of other topics. For years, an EXTERMINATOR has done Saturday mornings on WPRO-AM, Providence, and the guy’s a rock star.

Tip for weekend warriors: Record every call you take. Build a library.

— With a trove of pre-recorded calls, you can recycle previous live calls, to get-the-ball-rolling, and steer the conversation into your lane. And sounding so popular implies your authority.

— With all we do to make your weekend show “appointment listening,” you don’t want to disappear when you’re on vacation.

— When you assemble the show that airs in your absence, do include the appropriate disclaimer, but avoid the “Best of” cliché that screams “re-run.” Instead of simply repeating a previous show intact, make it a true best-of, with calls that were on-topic and particularly helpful.

— And rather than repeatedly saying “Don’t’ call,” let the board op thank those who do call (off-air); or if calls ring-through to voicemail, use it to collect callbacks, deepening your collection.

— You can also repurpose calls into topical FAQ podcasts, to-which you Tweet links, and promote on-air and to your email database.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke