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Ratings Takeaways

August 2023 PPM Ratings Takeaways – Part Two

By TALKERS | by TALKERS

imAugust 2023 PPM Data – Information for the August 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s August 2023 sweep covered July 20 – August 16.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are July 2023 – August 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” steady at 3.5, ninth to seventh

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 9.1 – 9.3, +.2, anchored in the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Nationals) 2.4 – 2.6, +.2, repeats at #16

Public Radio News/Talk: American University-owned WAMU unchanged at 11.6, #1

Number One 6+: public radio news/talk WAMU, 21st month in succession, flat at 11.6

Largest 6+ July 2023 – August 2023 Increase: classic rock WBIG (+.5)

Largest 6+ July 2023 – August 2023 Decrease: contemporary Christian WGTS (-1.3) 

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 3.4 – 3.5, +.1, #13 to #12

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.5 – 4.2, -.3, seventh to eighth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” 4.9 – 5.6, +.7, fifth to third

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.5 – 3.7, +.2 #12 to #11

Public Radio News/Talk: Boston University’s WBUR 6.1 – 5.6, -.5, second to third

WGBH Educational Foundation-owned WGBH 3.8 – 3.9, +.1, #11 to #10

Number One 6+: Beasley Media Group classic hits-oldies WROR, third month in succession, 6.2 – 6.5, +.3

Largest 6+ July 2023 – August 2023 Increase: country WBWL (+1.1)

Largest 6+ July 2023 – August 2023 Decrease: adult hits WBGB (-1.0)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.6 – 3.9, +.3, tenth to eighth

Number One 6+: Cox Media Group urban AC WHQT, sixth straight month, 8.0 – 7.9, -.1

Largest 6+ July 2023 – August 2023 Increase: adult contemporary WLYF and country WKIS (+.7)

Largest 6+ July 2023 – August 2023 Decrease: adult contemporary WFEZ (-1.1)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 4.9 – 4.7, -.2, fifth to seventh

News: Lotus Communications-owned KNWN-AM & KNWN-FM “Northwest News Radio” 2.3 – 2.0, -.3, #17 to #19

Sports Talk: Bonneville’s KIRO-AM “710 AM ESPN Seattle” (Mariners) 4.0 – 4.7, +.7, ninth to seventh

iHeartMedia’s KJR-FM “93.3 FM Seattle’s Sports Leader” 1.6 – 2.4, +.8, #22 to #17

Public Radio News/Talk: Northwest Public Radio-owned KUOW 4.5 – 6.8, +2.3, seventh to second

Number One 6+: Audacy country KKWF, third straight month, 7.7 – 7.9, +.2

Largest 6+ July 2023 – August 2023 Increase: public radio news/talk KUOW (+2.3)*

Largest 6+ July 2023 – August 2023 Decrease: rhythmic hot AC KHTP (-1.1)

*Represents the largest July 2023 – August 2023 increase (6+) of any station from these 12 – and the previous 12 – PPM-markets  

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.1 – 1.9, -.2, #17 to #16

News: Audacy-owned WWJ News Radio 950” 3.9 – 4.0, +.1, #10 to #11

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Tigers) 6.7 – 7.2, +.5, third to second

WXYT-FM’s internet stream 1.8 – 1.3, -.5, #18 to #19

Public Radio News/Talk: University of Michigan-owned WUOM 1.7 – 1.6, -.1, #19 to #17

Number One 6+: iHeartMedia CHR WKQI, third successive month, 9.6 – 9.2, -.4

Largest 6+ July 2023 – August 2023 Increase: country WYCD (+1.5)

Largest 6+ July 2023 – August 2023 Decrease: country WDRQ (-1.4)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 2.9 – 3.9, +1.0, #13 to #10

Bonneville-owned KTAR-FM “News 92.3 FM” 2.7 – 3.0, +.3, repeats at #15

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 6.5 – 4.1, -2.4, second to seventh

Number One 6+: Hubbard classic rock KSLX, third consecutive month, 7.8 – 7.6, -.2

Largest 6+ July 2023 – August 2023 Increase: news/talk KFYI and rock KUPD (+1.0)

Largest 6+ July 2023 – August 2023 Decrease: public radio news/talk KJZZ (-2.4)**

**Represents the largest July 2023 – August 2023 decrease (6+) of any station from these 12 PPM-markets

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Twins) flat at 3.5, #13 to #14

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 2.3 – 2.2, -.1, continues at #16

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” unchanged at 1.3, repeats at #19

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” 3.8 – 4.8, +1.0, #12 to #9

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.7 – 6.2, -.5, stays in fourth-place

KNOW’s internet stream 1.2, #20 (unlisted in July 2023)

Number One 6+: Northwestern Media contemporary Christian KTIS-FM, fifth consecutive month, 11.6 – 10.7, -.9

Largest 6+ July 2023 – August 2023 Increase: sports talk KFXN (+1.0)

Largest 6+ July 2023 – August 2023 Decrease: contemporary Christian KTIS-FM (-.9)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 4.6 – 4.7, +.1, eighth to seventh

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” (Padres), 5.0 – 4.9, -.1, fifth to sixth

Public Radio News/Talk: San Diego State University’s KPBS 5.2 – 5.8, +.6, fourth to third

Number One 6+: Local Media San Diego rhythmic hot AC XHRM, first month, 6.9 – 6.6, -.3

Largest 6+ July 2023 – August 2023 Increase: regional Mexican KLNV (+1.1)

Largest 6+ July 2023 – August 2023 Decrease: adult contemporary KYXY (-1.1)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” steady at 5.2, sixth to fifth

iHeartMedia-owned WFLA “News Radio 970” 4.1 – 4.3, +.2, tenth to eighth

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” (Rays) 1.3 – 1.8, +.5 #21 to #20

Public Radio News/Talk: University of South Florida’s WUSF 2.7 – 2.2, -.5, #15 to #19

Number One 6+: Cox Media Group adult contemporary WDUV, 25th month in a row, 8.1 – 7.8, -.3

Largest 6+ July 2023 – August 2023 Increase: hot AC WMTX (+.8)

Largest 6+ July 2023 – August 2023 Decrease: contemporary Christian WCIE (-1.1)

DENVER

News/Talk: iHeartMedia’s KOA “News Radio 850” (Colorado Rockies) 2.8 – 2.7, -.1, repeats at #16

KOA cluster-mate KDFD “Freedom 93.7” 1.9 – 2.0, +.1, #19 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 2.7 – 3.8, +1.1, #17 to #11

KSE Radio Ventures’ KKSE-FM “Altitude Sports Radio 92.5” 1.8 – 2.1, +.3, #20 to #19

Public Radio News/Talk: Colorado Public Radio-owned KCFR 3.7 – 4.0, +.3, #11 to #10

Number One 6+: Bonneville country KYGO, first month, 6.1 – 6.6, +.5

Largest 6+ July 2023 – August 2023 Increase: sports talk KKFN (+1.1)

Largest 6+ July 2023 – August 2023 Decrease: classic rock KQMT (-1.3)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Orioles) 3.5 – 3.2, -.3, locked at #12

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.2 – 1.5, +.3, #19 to #18

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM” 1.0 – 1.4, +.4, #21 to #19

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 3.8 – 4.4, +.6, tenth to eighth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 4.3 – 4.4, +.1, repeats in eighth-place

Number One 6+: iHeartMedia adult hits WQSR, first month, unchanged at 6.7

Largest 6+ July 2023 – August 2023 Increase: sports talk WJZ-FM and urban AC WWIN-FM (+.6)

Largest 6+ July 2023 – August 2023 Decrease: classical WBJC (-.8)

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 5.5 – 5.9, +.4, eighth to sixth

KMOX cluster-mate KFTK “Talk 97.1 FM” 1.9 – 1.8, -.1, #15 to #16

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .7 – .9, +.2, #21 to #18

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” 1.7 – 2.4, +.7, #16 to #15

Public Radio News/Talk: University of Missouri-owned KWMU 3.9 – 3.6, -.3, repeats at #12

Number One 6+: Hubbard Broadcasting adult hits WARH, eighth month in a row, 11.4 – 10.3, -1.1

Largest 6+ July 2023 – August 2023 Increase: sports talk WXOS (+.7)

Largest 6+ July 2023 – August 2023 Decrease: country WIL (-1.4)

Up next: August 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

Talk Host Mark Simone Inks New Deal with WOR, New York

By TALKERS | by TALKERS

New York City talk radio personality Mark Simone signs a new, three-year deal with iHeartMedia’s news/talk 710 WOR to continue hosting the 10:00 am to 12:00 noon show. Simone says, “There’s no betterim place to be in the radio world than iHeartRadio. Thanks to the finest broadcasting executives around, Tom Cuddy, Thea Mitchem and Bernie Weiss for making it all happen. Walking to work every day is like walking through the Radio Hall of Fame. Just to get to my studio, I pass Elvis Duran, Jim Kerr, Charlamagne tha God, Angela Yee and other all-stars.” WOR program director Tom Cuddy adds, “When I joined WOR almost 11 years ago, Mark was my first hire. Since then, it’s been a blast watching Mark grow into becoming the highest-rated radio talk host in his time slot, along with digital numbers that are among the highest in the country.”

EDITOR’S APOLOGY:  The above story about Mark Simone’s new contract at WOR originally ran yesterday (9/5) in TALKERS.  Unfortunately, our art department utilized a combination of hand-rendered illustration, CGI and AI in creating a headline banner image that apparently missed its mark.  The premise was to depict Simone as the proverbial “800 pound gorilla” of New York radio in which his avatar – a Simone lookalike – inspired by the legend of King Kong, was depicted as a determined figure climbing the Empire State Building.  As it turned out, the King Kong reference was not clear to our readers because there was no actual ape depicted and Simone received a large number of emails telling him that TALKERS ran a photo of the wrong guy.  We meant it to be a caricature but our creative plan backfired.  Simone was upset by the image telling TALKERS, “I have had dozens of caricatures done of me in the past. They are usually somewhat cute.  Never had a problem with them. Yours looked hideous and really cheap. When radio people try to do it, they have no skill at it… no one thought it was a caricature and no one thought it was me. The 13 emails I got from radio execs asked me why you used a picture of someone else, so they never thought for a second it was supposed to be a caricature and no one noticed anything to do with the Empire State Building.”  TALKERS publisher Michael Harrison issued the following statement, “Simone is right.  Looking back at it now, with the increased objectivity of having a full day to think it over, I can understand why he was upset, although there was nothing specifically disparaging about the image. It just wasn’t clear that it was meant to be him and that he was supposed to be climbing a building in an iconic scenario.  After all, a media personality’s sound and image are their brand and they must be protective of its depiction.  We have subsequently pulled the banner from the website and replaced it with a more standard format with the same copy but a different graphic (see above).  The irony is Mark Simone and I have been friendly for more than three decades and I’ve often stated that he is one of the greatest and most successful radio personalities in New York and the nation, not to mention a top notch human being. I still think that.  All of us at TALKERS deeply regret this mistake which was the result of an overly-zealous attempt at being creative. In the world of publicity there’s the old saying ‘as long as they spell your name correctly.’ Well, I guess in this case we spelled Mark Simone’s face wrong.”

Industry News

Round One of August PPMs Released

By TALKERS | by TALKERS

imThe first of four rounds of ratings data from Nielsen Audio’s August PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York City, Red Apple Media news/talk WABC-AM/WLIR-FM dips one-tenth to finish the survey with a 3.1 share (weekly, 6+ AQH share) but rises to the #10 rank. At Audacy’s crosstown all-news WINS-AM/FM, the station is flat at a 4.9 share but falls to the #7 rank. In Los Angeles, iHeartMedia news/talk KFI adds six-tenths for a 4.8 share finish that lifts it to the #3 rank, while Audacy’s crosstown all-news KNX-FM rises one-tenth for a 2.9 share good for the #12 rank. Cumulus Media’s news/talk WBAP, Dallas rises four-tenths to a 4.3 share that lifts it from the #9 to the #4 rank, and Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta tacks on one-tenth to finish the survey with a 6.6 share and remains ranked #3. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

Cumulus and Rich Eisen Expand Partnership

By TALKERS | by TALKERS

Cumulus Media and sports media personality Rich Eisen announce a new deal with the Cumulus Podcast Network to distribute, market, and monetize all existing and forthcoming podcasts with the newly formed Rich Eisen Podcast Network. This includes Eisen’s latest production, “What The Football with Suzy Shuster and Amy Trask,” which debuts on September 12. Most recently, Eisen launchedim “Overreaction Monday” on September 4 that expands on the most popular segment of his flagship podcast, “The Rich Eisen Show,” into its own weekly podcast with Eisen and co-host Chris Brockman reflecting on the biggest fan- and hysterical media-driven overreactions from the previous weekend’s professional and college football games. To support his growing podcast network, Eisen has built an expanded studio and team in El Segundo, California with state-of-the-art recording equipment and set design. Eisen says, “Since joining the Cumulus family, they have shown unwavering support for my vision in growing my brand. As I have expanded my suite of services, they were the only ones I wanted to do business with, and I couldn’t think of a better place for my voice and productions to be heard over the coming years.” In addition to his podcast network, Eisen hosts the pregame and halftime shows for Westwood One’s syndicated “Monday Night Football” coverage and anchors “The Rich Eisen Show,” also syndicated by Westwood One for national radio.

Industry News

Audacy’s Mental Health Show “I’m Listening” Airs on September 20

By TALKERS | by TALKERS

Audacy’s mental health initiative, “I’m Listening,” is being presented on September 20 this year. In partnership with the American Foundation for Suicide Prevention (AFSP), the broadcast will bringim together artists, athletes, medical experts and others to highlight why talking about mental health is important and discuss how they manage their own mental health. Carson Daly, radio personality and co-host of NBC’s “TODAY” and “The Voice,” returns to host the special and is being joined by Katie Neal, Audacy’s nationally syndicated country host and Dr. Alfiee M. Breland-Noble, psychologist, author and scientist who founded the mental health nonprofit The AAKOMA Project.

Industry News

WABC, New York to Honor Cousin Brucie

By TALKERS | by TALKERS

77WABC and owners John and Margo Catsimatidis are honoring music radio pioneer and legendary air personality Cousin Brucie (Bruce Morrow) in recognition of his more than 60 years entertaining listeners.im The gala event being held in New York tomorrow (9/7) will also celebrate 102 years of WABC broadcasting “the best in news and entertainment to millions of listeners across the greater New York City area and now – with streaming, podcasting, and the 77WABC mobile app – to listeners around the world!” John Catsimatidis comments, “I grew up listening to 77WABC and Cousin Brucie. My dream was to return 77WABC to its glory with compelling and entertaining programming and big-name personalities. Plus, I wanted to bring back music on weekends when we all need a break from news, politics, and business. I called Cousin Brucie and got him back where he belongs – on 77WABC.”

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

The son of WIP, Philadelphia midday host Hugh Douglas, also named Hugh Douglas, died in a car crash in Georgia on Monday (9/4). The younger Douglas – a student at Morehouse College – was traveling with fellow student Christion Files Jr. who also perished in the crash. The elder Douglas is a former star defensive end for the Philadelphia Eagles. He co-hosts the WIP show with Joe Giglio.

iHeartMedia, Inc announces that chairman and CEO Bob Pittman and COO and CFO Rich Bressler will participate in a question and answer session during the BofA Securities 2023 Media, Communications and Entertainment Conference on Wednesday, September 13 at 9:40 am ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website. A replay of the webcast will be available in the Events & Presentation section of iHeartMedia’s Investors homepage.

In celebration of yesterday’s (9/5) International Day of Charity, Warner Bros. Unscripted Television, in association with Telepictures, debuted the “Six Degrees with Kevin Bacon” podcast in collaboration with iHeartPodcasts and SixDegrees.Org. In his new show, Bacon will encourage listeners to make a difference in the world around them and will help them to lean in, learn and be inspired to act.

CNN Audio announces that CNN chief medical correspondent Dr. Sanjay Gupta is leading listeners into an exploration of the human body’s most intricate and fascinating organ – the brain – when the eighth season of his podcast “Chasing Life with Dr. Sanjay Gupta” returns, premiering Tuesday (9/12).

Industry Views

Pending Business: Persistence vs Passion

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imWhich is the more important “check the box” trait – persistence or passion?

Is it easier for your air talent to answer that one? Of course, we want passionate on-air talent – those who live for the opportunity to get behind the mic, break it all down for the audience or deliver the critical information that can save lives and calm the fears of an anxious audience.

In a week, for the 22nd time we will remember the events of 9/11. During that historic window of time, I had the privilege of experiencing firsthand the passion that drives great on-air talent to power through the most difficult unknown to stay close to their audience and calm the fears of an audience in shock.

But we must also consider the day-to-day. How about your on-air talent and their producers who compete every day for that exclusive interview that will surely drive audience levels, advertiser results, and maybe a bonus or promotion?

They power through the multiple calls that are not returned, the polite put-off and unkept promises. Especially stinging is when a competitor winds up with the prize.

Persistence or passion? Stop. Right there you must consider the Abraham Lincoln theory of persistence. His mother died when he was nine, he went bankrupt at 27, had a nervous breakdown before he was 30, lost eight elections, finally in 1860 was elected president of the United States and one year later faced the greatest internal conflict in the history of our country – the Civil War.

Let’s go to sales.

Anyone passionate about selling? My number one theory in recruiting sellers from South Florida to San Francisco was and still is, nobody grows up wanting to sell radio advertising. On the other hand, many of us were and still may be passionate about being ON the radio (before or alongside podcasting, YouTube, Rumble, Tik-Tok and Instagram). The passion to perform runs deep through all media, music, theatre, sports, the law, medicine, even business. The passion to sell? Now that is one complicated conversation.

For what it’s worth, here is my theory. It takes both passion and persistence to be great. What attracts any high achiever to a long-term career typically begins with a passion play. A love for the game and the need to achieve. The harder you chase the dream, the more persistence comes into play. The more you learn the ins and outs of refining persistence, the more you will hit your stride in performing.

And there you have it! Touch those three magic “Ps” every day, passion, persistence, performance and the fourth will come your way: Profit!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

JVC Launches Long Island’s Spanish News/Talk “En Vivo”

By TALKERS | by TALKERS

im

This morning (9/5) at 7:00 am, JVC Broadcasting launched the 24-hour Spanish-language news/talk format on WLIM-AM, Medford/W227CL, Port Jefferson branded “En Vivo.” The station is being programmed by Ana Maria Carbalo. JVC says, “Long Island has a huge Hispanic population that continues to be underserved. That was made abundantly clear during the pandemic. Long Island needed information in Spanish. ‘En Vivo’ will be a dedicated source that will not only deliver relevant information about what’s happening in our area but also educates and creates opportunities for the Hispanic population to prosper by providing the tools and resources they need.” Pictured above is the air staff producing the morning program.

Industry News

Wyoming Station Owner Susan Patrick Pleads Guilty to Tax Fraud

By TALKERS | by TALKERS

According to a report in Cowboy State Daily, Susan Patrick is pleading guilty to defrauding the IRS.im Patrick – co-owner of Patrick Communications and Legend Communications with husband Larry Patrick – admits to hiding $10 million in business revenue and $9.5 million in personal income. The companies own stations in Cody, Worland, Sheridan, Buffalo and Gillette under the Big Horn brand of networks. The report indicates that Patrick could get up to three years in prison and be fined up to $250,000 when she’s sentenced on December 19. Read the full story here.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

SiriusXM and New England College announce that former Vice President Mike Pence will take part in a town hall event with P.O.T.U.S. channel hosts Julie Mason and Steve Scully. The special will take place before an audience at New England College outside Concord, New Hampshire on September 6, with the one-hour special premiering at 3:00 pm ET.

LiveOne announces that its subsidiary, PodcastOne, secures a long contract extension with co-founder and president, Kit Gray. LiveOne CEO and chairman Robert Ellin comments, “We are thrilled to continue our partnership with Kit Gray. His visionary leadership has been instrumental in building PodcastOne into the success it is today.”

FOX Sports Radio announced the addition of NFL pro tight end and two-time Pro Bowler Kyle Rudolph to its lineup as co-host of “FOX Football Sunday” with FSR weekend personality Mark Willard.

Mentoring and Inspiring Women in Radio, Inc and the National Association of Broadcasters Leadership Foundation announce that Lucretia Lee-Arceneaux is the first  2023 MIW NABLF Launch program recipient. Launch is a brand-new partnership between MIW and the NAB Leadership Foundation dedicated to supporting and guiding women in radio who are relatively new to the industry. The first of its kind, this program will target the development and curation of talent, this year focused on the engineering side of radio. Lee-Arceneaux serves as a broadcast IT engineer with iHeartMedia.

Industry News

Nielsen: “Heavy” Podcast Listening Increases

By TALKERS | by TALKERS

The latest edition of Nielsen’s Podcasting Today audience insights report notes – among other things – that lighter podcast listening (listening less than an hour per week) declined from May 2022 to May 2023im across all demographics, while heavy listening (listening more than 8 hours per week) increased year-over-year. Also from the study: 1) The number of Americans listening to podcasts has increased by 45% in the last five years, and more than doubled in the past decade; 2) the jump in listening while in the car (or on public transportation) is noticeable across all age groups. It is now the most popular location to listen to podcasts among consumers 18-34 and 35-49. Read the full report here.

Industry News

WFDF-AM, Detroit Flips Again – to News/Talk

By TALKERS | by TALKERS

A little more than two weeks after dropping its local urban talk format for syndicated sports talk, Kevin Adell-owned WFDF-AM, Detroit “910 AM Superstation” becomes a conservative news/talk outlet. Theim station features Michigan talk personality Justin Barclay in morning drive, followed by Premiere Networks’ daytime lineup of “The Glenn Beck Show,” “The Clay Travis and Buck Sexton Show,” Sean Hannity, and Jesse Kelly, supplemented by “Our American Stories” and some FOX News Radio content. Adell bought the former Radio Disney station in January of 2015 and launched “910 The Superstation” featuring Black talk hosts who were not on the payroll but were given the platform to get their message out. Ultimately, Adell says it wasn’t financially successful. He told the Detroit Metro News, “When you look at it, no one supported it. I couldn’t get the community to support it.”

Industry News

Cumulus vs The Dumb Zone Set for September 15

By TALKERS | by TALKERS

The legal battle between Cumulus Media’s KTCK-AM/FM, Dallas-Fort Worth and former midday hosts im Dan McDowell and Jake Kemp has its next court date on September 15 for Cumulus’ Renewed Emergency Application for Temporary Restraining Order and Request for Preliminary Injunction. Cumulus is suing the duo for alleging they have violated their non-compete and other clauses in their contracts with the company. The two sides have been ordered to mediation over the matter.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

ABC Audio’s Labor Day weekend special programs include, “What’s Next? Life & Tech,” hosted by ABC News technology reporter Mike Dobuski who explores the role of artificial intelligence and the future of technology and the internet. The program also includes ABC News Radio correspondent Jim Ryan reporting on space travel developments and speaking with astrophysicist Hakeem Oluseyi and Eric Ingram, the founder and CEO of SCOUT, a U.S.-based company developing orbital products and services.

American Forces Network is moving the talk content it currently airs on radio as AFN PowerTalk to its digital platform AFN Go.

Westwood One is broadcasting the 2023 Black College Football Hall of Fame Classic live from Canton, Ohio, on Sunday (9/3) featuring the Virginia Union University Panthers vs the Morehouse College Maroon Tigers. The team of Troy Clardy, Anthony Herron, and AJ Ross will handle the game broadcast and Scott Graham will host the pregame and halftime coverage live from Westwood One’s studios.

Consulting and research firm Paragon promotes Michelle Conrad to marketing director in which she’ll oversee its marketing and communication efforts. The company also adds Jasper Logan as community engagement consultant.

Industry News

Bendixen Named National Director of Talk for Corus

By TALKERS | by TALKERS

According to Broadcast Dialogue, programming pro Mike Bendixen joins Canada’s Corus Entertainment as national director of talk radio and director of talk and talent for CFIQ-FM, Toronto. Bendixen previously served with Bell Media as PD atim CFRB-AM, Toronto “Newstalk 1010” and as national format director, news & talk programming. Most recently he’s been a principal with RMR Media Strategies. Corus VP Ronnie Stanton comments, “Mike’s knowledge combined with Corus’s commitment to excellence sets the stage for a promising future for the world of talk radio.” The story indicates that Bendixen takes over for Amanda Cupido, who exits the company. Read the Broadcast Dialogue story here.

Industry News

NRG Media’s Presents “KXEL Caucus Cookout”

By TALKERS | by TALKERS

im

Last weekend, NRG Media news/talk KXEL-AM – serving the Waterloo and Cedar Rapids, Iowa markets – held its annual listener appreciation picnic, this year dubbed the “KXEL Caucus Cookout,” on the grounds of the historic National Cattle Congress fairgrounds. The event was attended by about 250 people and included in-person presentations from 2024 GOP presidential candidates including businessman Vivek Ramaswamy (right) and radio/TV host Larry Elder (pictured above left with KXEL PD and host Jeff Stein). Stein says, “The more candidates we can place in front of our listeners in person, in addition to our radio interviews, the better the chance that people will participate in the process and make good choices. Our job is not to play favorites or pick winners; our job is to make sure all voices are given a fair chance to be heard.”

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

Benztown president Dave “Chachi” Denes’ latest episodes of his “Chachi Loves Everybody” podcast feature Workhouse Media CEO Paul Anderson and former Greater Media chairman and CEO Peter Smyth. You can hear the podcasts here.

Hope Media Group announces that Mike McCall is named chief of donor engagement for the firm. He most recently served in a similar position with Educational Media Foundation. Hope Media Group says, “Mike has been blessed with a 30-year journey of building successful donor relationships and leading large teams of development officers.”

Industry News

Southeast U.S. Radio Stations Prepare to Keep Public Informed

By TALKERS | by TALKERS

Radio stations in Florida, Georgia, and South Carolina are working to keep citizens informed as Hurricane Idalia makes landfall. The effects of the Category 3 hurricane are likely to cause widespread power outages that will cut power to millions, leaving them with battery-powered AM/FM radios as the sole source of information. This emergency situation – on the heels of radio’s outstanding performance in Maui – will certainly give timely support and ammunition to those in Congress pushing the AM Radio for Every Vehicle Act.

Industry News

MIW and McVay Media Announce “Behind the Mic” Mentoring Program

By TALKERS | by TALKERS

Mentoring and Inspiring Women in Radio, Inc and McVay Media announce the “Behind the Mic Mentorship”im program designed specifically to support the growth and evolution of women on-the-air. The “Behind The Mic Mentorship” program is a year-long experience exclusively for female personalities that have been in an on-air position for at least three to five years in local or national radio programming and have demonstrated a desire to grow their on-air career. The selected mentee will receive personalized conversations and advice from a wide range of industry professionals including two of radio’s top stars – national radio and television personality and Gracie Award winner Elaina D. Smith of “Nights with Elaina,” and WLTW, New York morning personality Christine Nagy. The mentorship is available to one female on-air personality from any U.S. based music format. Applications can be found here.

Industry News

Jacksonville Sheriff Addresses Racially Motivated Slaying on Mark Kaye Show

By TALKERS | by TALKERS

im

WOKV-FM, Jacksonville-based, syndicated morning drive talk host Mark Kaye (left) scored an interview with Jacksonville, Florida Sheriff T.K. Waters (right) on yesterday’s program (8/28) in which Waters spoke about his telephone conversation with President Joe Biden, told Kaye’s audience that the implication that “regardless of the rhetoric people are spewing, Jacksonville is a great place… and that guy doesn’t represent Jacksonville.”

Industry News

Cumulus Launches “The Game Sports Radio Network” Across Three Markets

By TALKERS | by TALKERS

Cumulus Media announces that it is launching “The Game Sports Radio Network” across three South Carolina markets. The network originates from the company’s WNKT-FM, Columbia “107.5 The Game” – which serves as the flagship for South Carolina Gamecocks sports. Network content is also now heard on former classicim country WWFN-FM, Florence – now branded “100.5 The Game” – and sports talk WSEA-FM, Myrtle Beach, which re-brands as “100.3 The Game.” WNKT program director Terry Ford says, “‘107.5 The Game’ Columbia, has been keeping the Midlands sports fans informed, engaged, enlightened, entertained, and sometimes enraged for 16 years! Our live and local team of sports specialists interviews coaches, players, and fans, and invites listeners to participate via call, social media, and on-location events. At our core are the teams, coaches, players, and fans of the South Carolina Gamecocks. We are very excited about growing the ‘107.5 The Game’ brand into two markets in South Carolina and making our great content available to almost half of the state.”

Industry Views

Pending Business: Head Start

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imIt’s time to start planning your holiday strategy.

Wait, what? You have not finished Q3 and here I am pushing Q4?

The fourth quarter is easily the most time consuming, thought provoking, overwhelming mish-mash time of the year for every Baby Boomer and Millennial walking the planet. Especially those of us who earn our keep marketing. The transition window from Q3 to Q4 is the perfect time to lock down your plan and that window is about to open.

Let us review priority planning:

If you sell at the national level, your upfronts are in play and gradually moving to the won-lost report as you juggle and balance your daily avails.

If you sell at the local level here are five thought starters, so start thinking:

— Second Opinions. As we review everything from our insurance, financial, legal and medical needs, everyone can use another set of eyes on the prize. Plans change, laws change, life happens. Suggest messaging that works. Start prospecting now.

— Gift Giving. Last year over $200 billion was spent on the holiday season. Will your audience spend more this year than they did last year? Considering online research is a part of daily life, when do the purchase decisions really begin?

— Politics. You don’t need this column to remind you nearly 13 million watched the debate on August 24. Voters are interested in how this tumultuous political scene will ultimately play out. Politics is big business, and nobody covers it better than talk radio. We are in this window through 2024, get focused on where you need to be.

— Holiday Travel. Just this past week, our family get together was impacted by airline delays, rescheduling, and traffic. Travelers will plan earlier and smarter. You may or may not have contacts at the airlines but consider all the businesses that thrive based on travel and tourism.

— Weather. Is there a market that is immune? From hurricanes and wildfires to snowstorms and floods, weather is a factor that can impact your business flow in both a positive and negative way. As we say here in Florida, Be Prepared!

I am guessing you have thought about everything you’ve just read. I never assume the gap from thinking to doing happens. You know what they say about assuming…

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Emotional Is Local

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imMentioning a local street name won’t do it. Constant local references is not LOCAL LIVE, it’s a GOOGLE MAP!

For years, as VP/GM of the ABC Radio Networks, I explained to affiliates that, yes, our six network services were in fact local programming – local to a demographic.  The networks reached specific demographics and therefore were local to the heart and soul of a specific listener. (Yes, this usually worked!)

Today, true local programming hits an emotional moment in the day of the listener.  For example, by far the most topic response from listeners on “Sterling on Sunday” is to stories about my sister-in-law. The premise of these stories is that your sister-in-law controls your marriage. I share the horrors of life with my sister-in-law. The email, phone and Facebook response from listeners is stunning.

The greatest response to any host is when a listener is compelled to say “YES!” within the solitude of their car. That emotional response comes when a host shares their personal feelings, life events and experiences. It rarely comes from an interesting observation about today’s editorial page. Let me suggest that it NEVER comes from an interesting observation about today’s editorial page.

Bonding emotions are the result of a host’s personal, intimate revelations

Sharing personal, intimate emotions are pre-emptive. While other hosts may duplicate endless, dreary, old age attracting rants against Democrats, no two hosts have the same emotional life-events.

Mother-in-law, kid, marriage, sex, personal impact stories are singular, unique and MEMORABLE. Listeners return to hosts who tell personal, emotional stories. They want to hear what happens next, they remember the last host revelation and anticipate the next. Many radio stars share their personal stories every single day like Howard Stern and Elvis Duran.

Shared emotional appeal transcends demographics and geography. Emotions are universal and the foundation of a unique hit show.

Walter Sabo is Walter Sterling. Host of the hit Talk Media Network syndicated show “Sterling on Sunday. LIVE 10PM-1AM EST. Heard live 10:00 pm – 1:00 am live on affiliates KMOX, WPHT, KDKA, KMBZ-FM; and dozens more. Contact Walter at Walter@sabomedia.com, 646.678.1110. www.waltersterlingshow.com

Industry Views

Monday Memo: Improving Results from Endorsement Spots

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imThe stations I work with make big money with live endorsement spots delivered by familiar local on-air personalities. Remember them? With most AM/FM broadcast hours now robotic or non-local, your relationship with the listener is precious and can be leveraged… carefully.

Quality vs. Quantity

The more products or services you endorse, the less special each pitch will be. You’re asking the listener’s trust each time, so asking too often can sound insincere. So back-to-back “I’m [name] for [account]” is verboten, and that can happen when spots you voice air outside your show.

 “Tell me a story”

 When the late, great Don Hewitt – the father of “60 Minutes” – spoke at a NAB convention years ago, he told us that he was often asked, “Why is this the most successful TV news show of all time?” And he said, “I can tell you in four words: ‘Tell me a story,’” which every piece did.

Describe your personal experience with the advertiser’s product or service in before-and-after fashion – problem was, problem solved – in a relatable way.

im

 OOPS!  Do you say, “I haven’t sold you yet?”

Often, these are long-standing advertiser relationships.  Two cautions:

If you’ve been touting an advertiser for a while, DON’T say so. “For years, I’ve been telling you about [name of business]” = “…and I haven’t sold you yet, have I?” Instead, keep the pitch fresh.

And keep it customer-centric rather than talking about a store. In one spot I heard, for a sewing supply retailer, the well-intentioned host sounded awestruck as he recited the store’s inventory (“over fifteen hundred bolts of fabric!”). That’s the store’s problem. Instead, solve the listener’s problem: “Imagine the money you could save if you made all your kids’ back-to-school clothes this year?  [advertiser] will give you free lessons!”

Avoid saying…

 “MY GOOD FRIENDS AT [name of business],” which sounds phony.

“All-new:” Say “new,” if it IS new, AND if newness is a listener benefit (and say why).

“…AND MUCH MORE,” which means nothing. Weed-out stuff like this, and you’ll give copy more time to breathe.

“Needs,” as in: “FOR ALL YOUR [product category] NEEDS” (the ultimate “BLAH, BLAH, BLAH”).

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Salem Media Group to Sell Greenville-Spartanburg Signals

By TALKERS | by TALKERS
Salem Media Group announces it is entering into an agreement to transfer the ownership of Greenville-Spartanburg, South Carolina stations news/talk WGTK-FM, classic hits duo WRTH-FM and WLTE-FM toim
Educational Media Foundation for $6,775,000. Salem Media CEO David Santrella states, “We have enjoyed our years in the Greenville-Spartanburg market but have made the strategic decision to divest our interests there. As we do, we are grateful to be able to place these signals in the hands of Educational Media Foundation who share a like-minded mission with Salem through their music programming. We are also thankful to our Greenville-Spartanburg staff for their many years of service.”
Industry News

Michael Harrison Discusses AI as Used to Create Stunning Images on New Gunhill Road Video

By TALKERS | by TALKERS

The historic rock band Gunhill Road, of which TALKERS founder Michael Harrison is a member, has just released a new advance track from its forthcoming fifth album. The song, “I Got a Line in New York City,” is a genre-bending combination of jazz, rock, and blues with a Broadway flair. Harrison serves as lead vocalist on the song which he co-wrote with his bandmates Steve Goldrich, Paul Reisch and Brian Koonin. Further energized by its provocative music video, “I Got a Line in New York City” is slightly abstract and even mystical – while, simultaneously, heart-tugging and down-to-earth. The engaging narrative puts an ultra-modern-but-somewhat-retro twist on the classic story of a young person (Brando Young) whose lifelong dream of making it on the stage is dashed by the cold, harsh reality of the big time. HERE’S THE HOOK: The visual images that bring stunning dimension to the video were created by human artists – under the direction of the video’s producer, TALKERS associate publisher Matthew B. Harrison – tapping into the assistance of leading-edge generative AI on every panel. Michael Harrison states, “The experience of employing the assistance of ‘generative artificial intelligence’ to render these images of an ‘alternate universe’ version of the Big Apple, sprinkled with bizarre characters and weird technology, has been one of the most exciting, challenging, and educational experiences of my media career. I’m thrilled to be able to go out there now and talk about life-changing AI with this knowledge under my belt.” Harrison is embarking on a mini-media tour to discuss the AI aspect of the video and the sociological implications of this game changer.  To arrange a phone interview with Michael Harrison please call Barbara Kurland at 413-565-5413 or email info@talkers.com.  To view the video, please click here: www.igotaline.com

Industry News

WRNL, Richmond to Launch New Commanders Postgame Show

By TALKERS | by TALKERS

Audacy announces that sports talk WRNL, Richmond “SportsRadio 910 The Fan” will air the new program “The Postgame Gutcheck,” hosted by station Commanders insider Howard Gutman and his son Collin Gutman after each Commanders game this season. Howard Gutman – who served as Ambassador to Belgium duringim the Obama Administration – is also the host of the programs “As I See It” and “Take My Word for It” on sister news/talk WRVA-AM. Collin Gutman hosts “The Gutcheck” on WRNL. Audacy Richmond SVP and market manager Bennett Zier states, “We’re thrilled to introduce ‘The Postgame Gutcheck’ and give Commanders fans a dedicated space to dissect and digest each game this season. Hosted by the dynamic duo of Ambassador Howard Gutman and his son Collin, this show will be a must-listen for anyone seeking in-depth analysis, insider insights and a passionate breakdown of all things Commanders.”

Industry News

Dominick Milano Returns to Katz Media Group in SVP Role

By TALKERS | by TALKERS

Katz Media Group names Dominick Milano SVP, sales director and programmatic audio lead, effective immediately. He will report to Scott Porretti, president of Katz Digital Audio. Katz says, “Milano is an industry frontrunner at the intersection of audio and technology, with an extensive background in programmatic digitalim audio solutions, audio sales, and industry AdTech.  In his new role, Milano will lead one of Katz’s dedicated digital sales teams and drive Katz’s fast-growing programmatic audio offering, Audiology, the largest programmatic audio marketplace delivering precision data-driven audiences at scale.  Milano says, “The timing of my return could not be any better. Digital audio has grown monumentally through industry innovation and programmatic execution becoming more commonplace. Under Scott Porretti’s leadership, Katz’s digital position is well-established and ready to expand. I’m excited to play a role in its current success and new growth.”

Industry News

KTUC-AM, Tucson Relaunches as “Freedom 1400”

By TALKERS | by TALKERS

Cumulus Media announces it is flipping KTUC-AM, Tucson to talk as the all-new “Freedom 1400,” Tucson’s Conservative Talk Station. It had been airing an adult standards format. It is now airing syndicated talk radio shows including FOX News Radio’s “Brian Kilmeade Show” and the “FOX Across America with Jimmy Failla,”im Westwood One’s “Dan Bongino Show” and the “Chris Plante Show,” plus Ben Shaprio and FNC’s Guy Benson. KTUC program director Herb Crowe states, “We’re thrilled to unveil ‘Freedom 1400,’ Tucson’s Conservative Talk Station. As we embark on this exciting journey, we’re committed to providing a platform for open dialogues, diverse viewpoints, and robust discussions that matter to our community. With our esteemed lineup of talk show hosts, we’re confident that ‘Freedom 1400’ will become an essential source of information and insight for our listeners.”

Industry News

Larry Elder Plans to Sue RNC

By TALKERS | by TALKERS

Appearing on “The Joe Piscopo Show” on WNYM-AM, New York “AM 970 The Answer” this morning (8/22), former Salem Radio Network host, attorney, and Republican presidential candidate Larry Elder announced hisim plans to sue the Republican National Committee over “their alleged attempt to keep him from participating in Thursday’s debate.” On the program, Elder explained the criteria he has met and why he should be allowed on the debate stage. The AP reports that the RNC qualifications require: polling “at least 1% in three high-quality national polls or a mix of national and early-state polls, between July 1 and Aug. 21, and a minimum of 40,000 donors, with 200 in 20 or more states.”

Industry News

“Hey, Let’s Hang Out Under the Boardwalk!”

By TALKERS | by TALKERS

imLong before AM radio was the band dominated by spoken-word programming, its early Top-40 stations were catering to the rabid demand for R&B and rock ‘n’ roll from America’s teenagers. Mark Wainwright – former WSYR, Syracuse morning talk host and a veteran radio performer – writes about a big hit record made on this date 59 years ago. He says, “Surprisingly, that iconic summertime feel-good song almost never made it to vinyl.” Read about what happened here.

Industry News

Radio’s Reliance on Power Companies and Internet Impact Ability to Serve

By TALKERS | by TALKERS

KSCO, Santa Cruz owner Michael Zwerling says as his station prepared to present a program on preparing forim the next big earthquake, ironically, the station lost power numerous times causing continuous off-and-on power situations that impacted the station’s broadcasts. Zwerling says each time the power went out and the generator kicked on – something that happened numerous times – it put stress on the transmitter and the generator. Complicating matters was that the station’s infrastructure – as well as the phone company’s and PG&E’s — is dependent on the internet and that requires consistent power. This puts stations’ abilities to serve at a disadvantage. Zwerling talks about this problem in an audio clip here.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

Red Apple Audio Networks says it’s now affiliated with 214 stations since its launch 18 months ago and its programming is heard in 15 of the top 25 DMAs, including its flagship 77 WABC, New York.

Dick Broadcasting transitions WRNS-AM, Greenville, North Carolina to a sports betting format using content from VSiN, The Sports Betting Network. The station is being rebranded “Bet on the Bull 960 AM.”

OutKick will host a one-hour special titled, “OutKick on Fox,” that will air Sunday (8/27) at 10:00 pm ET on FOX News Channel. OutKick founder Clay Travis and hosts Tomi Lahren and Charly Arnolt will “provide their unfiltered opinions on sports, culture, and the topics Americans are talking about right now.” Special guests will include Riley Gaines, host of the “Gaines for Girls” podcast on OutKick, OutKick.com columnist Mary Katherine Ham, and former NBA player Enes Kanter Freedom.

Zimmer Midwest Communications announces listeners to its Springfield, Missouri stations – including news/talk KWTO, raised a record $38,770 during the 12-hour Honor Flight of the Ozarks Radiothon on August 18. Money raised from the radiothon goes directly to send local veterans to Washington, DC on honor flight missions to visit the World War II, Korean and Vietnam War Memorials, the Navy, Air Force and Marine Corps Memorials, and many others.

The Premiere Networks syndicated “Dan Patrick Show” is broadcasting live from Ireland for the Aer Lingus College Football Classic featuring the University of Notre Dame vs. the United States Naval Academy game at Aviva Stadium on Saturday (8/26). “The Dan Patrick Show” will originate from 9 College Green in the Temple Bar district of Dublin tomorrow through Friday. The Dan Patrick crew will also be joined by actor Will Ferrell.

Industry Views

Pending Business: TV Knows Best

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imBulletin: “Linear TV” is no longer the winner.

Linear TV is tech talk for combining over the air and cable TV, and according to Nielsen, July 2023 was the first-time streaming TV was the winner, as streaming captured most TV viewing.

From Netflix to YouTube, we are watching more content on streaming channels than linear TV. You have read about the resurgence in “Suits,” the legal drama that originally aired 2011-2019 and is now drawing 18 billion minutes of viewing on Netflix. Whether those 18 billion minutes are part Meghan Markle curiosity or part writers’ strike, does not matter. Those 18 billion minutes of viewing helped drive streaming viewership to an all-time high. Maybe streaming grabbed a page from that old radio handbook that starts with “Content is King.”

But the companies controlling the streaming ad-free experience on Netflix, Disney, Hulu, etc. seized the opportunity and raised rates. Soon, it will cost you more every month to watch your favorite content ad-free.

Wait a minute! Did I just say the ad-free experience as in commercial free or no interruptions? Did the streaming guys just take another page from the well-worn radio programming handbook and turn the commercial-free model upside down to increase income? Streaming channels will deliver commercial free programming and charge you anywhere from $13.99- $21.99 a month as the fees double and triple depending on when you started your subscription.

How about our friends at Amazon Prime jumping on “Thursday Night Football,” or Apple and Peacock pushing baseball? Do not forget the YouTube NFL packages starting at $250. No, this is not a veiled plug for paid programming, nor is it a critique of the value propositions offered in the streaming world. Time for a long look in the mirror:

— The commercial-free experience began when radio programmers dropped the commercials, programmed longer, commercial-free segments to drive listenership and ratings up. In the short term it worked. My hand is in the air, guilty as charged. Maybe I was one of the lone radio management voices who asked, “Then what, run the spots and drive the audience away? Are we sending the wrong message?” We were dumb. After commercial free came rates, packages, and promotions. None of us said, “Raise the rates when the commercial-free stops!” The streaming guys got it right – just raise the rates.

— There is no older radio programming mantra than “Content is King.” You can name the iconic talents with one word, Howard, Rush, Imus, yet major radio organizations struggle as they search for great, soon-to-be iconic talent. It is faster, easier, and more lucrative to become a Tik-Tok, YouTube, or Instagram star.

These are all just examples of how radio was first in and stopped innovating. There is some good news on the horizon. Facebook is stepping back from the news business as news organizations ban together and ask for compensation. This could be the first chink in Facebook’s 113-billion-dollar ad armor. Maybe not. Either way, the old school top-of-the-hour newscast, or large market all-news radio should be re-imagined, opening the door to the next generation of innovators.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Erick Erickson’s Gathering Draws Almost 1,000 to Atlanta

By TALKERS | by TALKERS

im

WSB-AM/WSBB-FM, Atlanta-based, nationally syndicated talk radio host Erick Erickson presented “The Erick Erickson Show Gathering” in Atlanta last Thursday through Saturday (8/17-19) that drew almost 1,000 of Erickson’s listeners from his markets across the country. During the event, Erickson conducted 16 hours of interviews with GOP presidential candidates including Chris Christie, Ron DeSantis, Nikki Haley, Mike Pence, Vivek Ramaswamy, and Tim Scott, and Senators Tom Cotton (AR) and Joni Ernst (IA) plus Congressman Rich McCormick (GA); and Governors Brian Kemp (GA) and Glenn Youngkin (VA). Press from six countries covered the event and more than 90 local television and radio markets ran stories about the event. Erickson says, “Bringing my audience from across America together to be up close with presidential contenders and conservative leaders is something no one else does. This was my tenth time since starting my show on WSB. Since going into syndication with Compass Media earlier this year, it just made sense to expand the footprint of the Gathering to all my listeners and online readers nationwide. We kept the ticket price very low and relied on sponsors because we didn’t want to burden the audience. The conference isn’t intended to be a profit center. It’s to build lasting relationships with affiliates, listeners, and readers.” Pictured above is Erickson (left) interviewing Governor Youngkin (center) and Governor Kemp (right).