Pending Business: Nobody Cut Their Way to the Top
EDITORS NOTE: In addition to conveying a powerful message, the article below by industry expert, consultant and TALKERS contributor Steve Lapa contains a tremendous limited-time opportunity for the readers of this publication to partake in a free offer to receive a valuable radio sales support tool. We strongly suggest that readers involved in any way with radio sales read this article and take advantage of Steve Lapa’s offer at the end of the piece.
By Steve Lapa
Lapcom Communications Corp
President
Radio station personnel could be facing the worst environment – ever!
Endless bankruptcy headlines. Painful personnel cuts. Soaring retail prices. A number of radio companies are struggling, preparing for the worst and there is no cavalry in sight. No matter where we start sorting through the current tsunami of problems, every solution typically ends up in the same place: more income.
I could never understand why we don’t just cut to the chase. It would be a lot more efficient and a lot less painful if we all agreed on one premise – nobody cut their way to the top. Cost conscious, attention to expense detail and planned expansion is one thing… however destroying motivation, morale, passion and attraction for the radio business is fatal. Yet we continue to repeat the same mistakes. What do they say about doing the same thing over and over and hoping for a different outcome?
Imagine if you invented the medium today. Simple advertiser pitch: reach 83-90% of the US population for a CPM lower than your favorite Starbucks drink. Yet, radio still has the never-ending low man on the electronic media totem pole advertising image. Consider all those direct response advertisers who started on radio and “graduate” to TV. Where were the radio sellers partnered with creators focused on performance? It’s a mess, I know. What does it take to power through a mess like the one we are in now? How do we come out the other side generating income for our companies, our families, and ourselves?
Start by looking in the mirror. Re-commit to getting your skills razor sharp and get your focus laser targeted. If you are a seller, manager or owner, re-educate yourself. If you are on the programming or on-air side, passionate about your content, help your sellers and managers. Time to learn the skills necessary to help your team and yourself at the same time. The radio business is becoming so undervalued and distressed, beaten down by too much debt and not enough disciplined, strategic thinking.
Let me step up. I AM WILLING to share my 40+ years of proven sales and management performance system with you for FREE. No risk, no exchange of dollars, because if we do not fix the radio problem NOW, we all go down together. Radio companies are preparing for the worst. Stop waiting, stop hoping. Go to https://3MinutePlanner.com and take advantage of my offer to help. Sellers, managers, owners, new-think programmers and talents, time to mount up and join the radio cavalry!
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
Those are the two consultant buzzwords that hosts I coach are hearing in their sleep. And a couple more “E” words: Empathy and Empower.
professionals in need from debilitating illness, accident, or disaster. BFoA chair Scott Herman says, “It’s hard to believe our friend and colleague left us a year ago. A true leader and exceptional human being, Jim helped everyone all the time. That’s the kind of person he was. I am proud to have known Jim for nearly 40 years as a colleague and a friend. He is sorely missed.” Thompson’s career included president and CEO of Group W Radio and co-owner of Liberty Broadcasting. He created the Radio Mercury Awards and served on the boards of the Radio Advertising Bureau and the Advertising Council and was vice chair of the Pennsylvania State Broadcasters Association. Upon Thompson’s passing, the Broadcasters Foundation created The Jim Thompson Memorial Fund, which remains open in his honor. 
launch of a new weekly preview show called “Big Blue Kickoff Live” to be hosted by Giants.com’s John Schmeelk and WFAN’s Shaun Morash airing on Saturday mornings during the regular season. In addition, all three WFAN daily shows will broadcast live from Giants training camp on Monday (8/14), beginning at 6:00 am with “Boomer & Gio,” followed by “Brandon Tierney & Sal Licata” and “Evan & Tiki.” Audacy New York market president Chris Oliviero says, “WFAN is proud to grow our long-standing partnership with the New York Football Giants. More opportunities for fans to connect with Big Blue is our commitment, one that goes beyond Sunday and extends year round.” 
Golden Hour.” Schaub’s signature podcast, “The Fighter and The Kid,” is a weekly show hosted by the comedian and former professional UFC fighter and co-hosted by actor and comedian, Bryan Callen. “The Schaub Show,” explores the intersection of combat sports and life in and outside the sport. “The Golden Hour” is a weekly look at all of the most relevant cultural and social topics driving conversations in America. Schaub is joined on each show by a rotating collection of top-tier comedians who stop by to share their thoughts on everything from top trending news and engaging fan submitted videos.
2023. Consequently, it dismissed the accounting firm BDO USA, LLP and hired Ernst & Young LLP to serve as the company’s independent registered public accounting firm for the fiscal year ending December 31, 2023 effective as of July 12, 2023. In the filing, Urban One says, “Given the change of the Company’s independent registered public accounting firm and the work required for E&Y to re-familiarize itself with the Company, the Company’s continued assessment of its internal controls, the Company is not able to finalize the financial statements and related information for inclusion in its quarterly report on Form 10-Q for the quarter ended June 30, 2023. The company is working to complete quarter reports for the first two quarter of 2023.
37-year career in journalism, during which he broke barriers and uplifted young sports writers. Parker says, “There’s nothing better than being honored by your own people, your peers, so this is very special to me. I want to thank my family, my friends, all the people who have supported me throughout the years, all my mentees – they fuel me, they inspire me every day. How I got here is that plenty of people helped me along the way, and that’s what it’s all about.” Premiere Networks president Julie Talbott says, “We couldn’t be more proud of Rob. He truly deserves this recognition for his trailblazing career in sports journalism, and for his continuing efforts to elevate and mentor the next generation.”
voice acting services for cash or barter, directed by Benztown producers in collaboration with station program directors and producers, and totally customized to their needs… The actors call in to radio stations, asking questions, playing along with comedy bits, sharing local information, talking up contests and promotions, and more – all according to the specific needs of each station.” Benztown president Dave “Chachi” Denes says, “We live in a digitally overloaded world, and human interaction and connectivity have become increasingly crucial. Role Callers serves as an invaluable tool, effectively sparking live listener engagement on some of the nation’s most prominent morning shows.”
television’s most-watched network across both primetime and total day viewership and was #2 in the 25-54 demo with total day behind ESPN. FNC’s “The Five” has been number one in viewership for seven consecutive quarters securing 2,591,000 total viewers and 254,000 in the A25-54 demo. 
the Council Award of Special Recognition from the Association for the Study of African American Life and History(ASALH). ASALH was founded in 1915 by Dr. Carter G. Woodson to document the contributions of African Americans to American history. The award will be presented at the 108th Annual Conference in Jacksonville on September 23.
What happens when the world-wide leader is for sale? When they stopped spanning the globe 25 years ago, I thought the budget cut would help the leader. I could still hear the great Jim McKay describing the agony as Vinko Bogataj rolled down that ski slope in utter defeat. There were so many different images of the thrill of victory, but for most of the 37 seasons of “Wide World of Sports,” the agony of defeat was forever connected to that helpless Yugoslavian skier.
Association of Broadcasters and the Canadian Association of Broadcasters strongly urge lawmakers to support legislation that enables news providers to negotiate with dominant digital platforms for fair terms and conditions when our content appears on their platforms. Meta – a nearly trillion-dollar company – repeatedly chooses to restrict news content for its users to avoid compensating news producers for the value it gains on their vital journalism. These retaliatory tactics demonstrate Meta’s monopolistic dominance over the advertising marketplace and its ability to dictate how radio and TV broadcasters, newspapers and others can reach audiences online. Rather than working to ensure its users have access to trusted news and information, Meta is holding news content on its platform hostage. Policymakers should not reward Meta’s coercive behavior. At a time when misinformation, disinformation and AI-generated content proliferate online, the future of democracy relies on the accessibility of fact-based, trustworthy journalism.”
the history making adventure of a lifetime, blowing the lid off the Iran-Contra scandal and almost taking down the Reagan presidency.” Former New York Times bureau chief Stephen Kinzer states, “During the 1980s and 1990s, Cookie Hood was the single driving force behind the most successful television coverage of Central America that appeared across the United States. ‘Journalista’ is a series of stories over four decades in the making and will entrance each listener to the realities of what really happened during that time.”
ongoing challenges related to the economy and softness in the national spot market, Beasley’s successful digital transformation, continued local audio leadership and revenue diversification initiatives, combined with our proactive initiatives to reduce expenses, resulted in net loss declining by more than $4 million in both the quarter and year-to-date periods, compared to the same periods in 2022, as well as quarterly adjusted 
EBITDA growth of 16.8% and 2023 year-to-date Adjusted EBITDA growth of 28.1%. During the quarter, we made additional progress with reducing leverage and strengthening our balance sheet as we repurchased another $3 million of our debt at a discount and lowered quarterly interest expense which support our goal to drive cash flow growth. We are generating cash from operations, and we expect to continue to generate positive cash flow for the full year. Our digital strategy delivered second quarter digital revenue growth of 14.8% year-over-year and accounted for 19.4% of total second quarter revenue. Our digital revenue is primarily derived from our owned and operated assets, with our proprietary content creation driving the largest increase with the best margins and third-party products that come with a higher cost. Our talented sales teams have been able to combine our over-the-air and digital platform offerings to create marketing campaigns and brand solutions that provide great results for our clients. Our continued strong digital revenue growth has moved us to within a few basis points of reaching the bottom end of our goal of digital revenue accounting for 20% to 30% of total revenue and we remain laser focused on this initiative as a means to diversify and complement revenue in a cash flow positive manner.” Beasley reports its total debt as of June 30, 2023 was $287 million. 
apologize for the pain I caused WUSA sports reporter Sharla McBride. As has been reported, I insensitively used the terms ‘Barbie,’ ‘Barbie girl,’ and ‘chick’ when talking about Ms. McBride, a fellow broadcaster who I did not know or recognize when she walked by our broadcast position. My attempts to be humorous and topical backfired, and I needlessly deprecated a professional colleague… I have reached out to Ms. McBride to apologize. When she feels ready, I hope that we can have a conversation and that I will have the opportunity to reiterate my apology to her in person. I hope that Ms. McBride and the listeners who heard me will forgive me. I am better than this, and I promise to demonstrate that going forward.”
weekend on behalf of the NFL Alumni Health. A special panel has been put together that will be led and moderated by Doctor Asa on the topics of mental health, performance, 
longevity, and living a healthier lifestyle. In partnership with Hall of Fame legend Ray Lewis, Doctor Asa will be leading some powerful fireside chats with some of the all-time NFL greats, including Emmitt Smith, Terrell Owens, Warren Sapp, and more. Doctor Asa says, “It’s an honor to be invited to speak at such a prestigious event. Being in the Pro Football Hall of Fame is the league’s highest honor. It means that these champions used their natural talent, overcame tremendous adversity, and found a way to win in every area of life.” Hall of Fame weekend takes place August 4-6 in Canton, Ohio. 
on August 8 during the organization’s annual convention. Among the three 2023 inductees is former talk radio personality and current classical music KVNO-FM, Omaha morning host Otis Twelve. His radio career began in 1973 and in 1993 he became morning host at news/talk KFAB, Omaha. He served as a talk host on crosstown KKAR, Omaha from 1999 through 2001. He also served as a movie critic for TV stations KETV and then KPTM from 1984 to 1996.
provides ongoing coaching and guidance to their mentee to grow their essential skills and techniques, making them an effective leader in radio. MIW board president Ruth Presslaff comments, “Witnessing the mission of MIW continue to expand and flourish across the country reinforces our commitment to women in the industry and demonstrates the ongoing need for support, guidance and mentorship. We’re delighted to welcome Jen and the Wisconsin Broadcasters Association into the MIW family and look forward to building this amazing network of women in broadcast!”
HALF of all radio stations in the United States lose money – at least they did back in 1991. The NAB used to put out an annual report revealing how many radio stations were profitable. Usually half the stations in America lost money. Since consolidation, the NAB stopped putting out that report. It is reasonable to believe that far, far fewer stations lose money today. Shared costs, real estate, technical economies due to digital equipment versus analog all indicate that there must be fewer money-losing properties.
its program schedule airing from 9:00 am to 12:00 noon. Station program director Jeremie Poplin comments, “The Blitz is proud to welcome Dan back to the market in Tulsa and we look forward to the tremendous content he presents each day.” 
being inducted into the New York State Broadcasters Association’s Hall of Fame this year. Matthews served as host of the WHAM-AM, Rochester evening sports talk show for 35 years. He was also a newspaper sports columnist and a regular contributor to the Gannett News Service. 
annual “95.5 WSB Care- a-Thon” to benefit the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, raising $1.9 million. Throughout the two-day radio broadcast WSB hosts Scott Slade, Clark Howard, Mark Arum, Erick Erickson, Eric Von Haessler and Shelley Wynter were joined on-air by patients and families as they shared their stories of resilience, loss and hope.
No, this isn’t about college football or New Year’s Eve. Wait, maybe it is.
content, distribution and marketing its audio segment. Good Karma chief Craig Karmazin tells SBJ, “This is the culmination of what we’ve been working towards for the last 20-plus years. For us over the last 20 years, we’ve been focused on the medium and focused on the ESPN brand. Now for us to be able to run the sales operations of the entire network and the podcast business, it truly is like a culmination of everything we’ve been working towards in this partnership with them.”