RAB Webinar to Present “Radio Drives Brand Conversations” Study
The RAB announces that it will present a webinar next Wednesday (9/13) at 1:00 pm ET to reveal the results of the study it commissioned in collaboration with Engagement Labs titled, “Radio Drives Brand Conversations: Unveiling the Untapped Potential of Radio Conversations” that “uncovers the extraordinary impact of radio on purchase intent, societal discourse and the bottom line for advertiser brand goals.”
Some of the key findings of the study include: 1) Heavy radio listeners engage in a staggering 4.7 billion weekly brand conversations, outpacing heavy users of other media channels, including TV, social media, magazines and newspapers; 2) The study underscores for advertisers’ radio’s dominance across 15 business categories, including sports, financial services, technology and more; 3) A staggering 51% of brand conversations among heavy radio listeners result in an intent to purchase, surpassing the national average of 49%. This remarkable impact is particularly pronounced in sectors like automotive, sports, telecom, technology, beverages and healthcare. RAB CEO Erica Farber states, “Radio is often referred to as the original social medium because of its ability to engage listeners through conversation, entertainment and information. This study underscores radio’s ability to drive word of mouth brand conversations for advertising partners, more so than any other media.” The webinar is free for RAB members. Register for the webinar here.
celebrates the completion of its direct listing on Nasdaq and spin-out as a separate public company. After the spin-out, LiveOne will own approximately 80% of PodcastOne (on a non-fully diluted basis) and continue to consolidate PodcastOne’s financial results. LiveOne says it expects PodcastOne shares at $8 per share minimum.
series titled, “Behind the Mic,” that features radio personalities Angela Yee, Dana Cortez, and Patty Steele. The webinar takes place on Wednesday, September 20 at 2:00 pm ET. MIW board president Ruth Presslaff comments, “MIW is proud to announce this free ‘Tools of the Trade: Behind the Mic’ webinar focused on the women who have blazed trails as on-air personalities and are integral members of their communities.” 
noon to 4:00 pm in addition to the syndicated program heard 3:00 pm to 6:00 pm PT. Larson states, “20 years ago this month, Peter Kosann (then CEO of Westwood One) asked me to do a nationally syndicated radio talk show to replace a departing host. When Peter and I both left WWO and he formed Compass Media Networks, he asked if I would continue the partnership we had forged in the first six years. I quickly and happily agreed. One of the best decisions I’ve ever made.”
together artists, athletes, medical experts and others to highlight why talking about mental health is important and discuss how they manage their own mental health. Carson Daly, radio personality and co-host of NBC’s “TODAY” and “The Voice,” returns to host the special and is being joined by Katie Neal, Audacy’s nationally syndicated country host and Dr. Alfiee M. Breland-Noble, psychologist, author and scientist who founded the mental health nonprofit The AAKOMA Project.
The gala event being held in New York tomorrow (9/7) will also celebrate 102 years of WABC broadcasting “the best in news and entertainment to millions of listeners across the greater New York City area and now – with streaming, podcasting, and the 77WABC mobile app – to listeners around the world!” John Catsimatidis comments, “I grew up listening to 77WABC and Cousin Brucie. My dream was to return 77WABC to its glory with compelling and entertaining programming and big-name personalities. Plus, I wanted to bring back music on weekends when we all need a break from news, politics, and business. I called Cousin Brucie and got him back where he belongs – on 77WABC.”
Which is the more important “check the box” trait – persistence or passion?
work. In a Westword profile, Tubbs talks about his ascent in the news business, his plans for the “final chapter” of his working life, and his current film project about the deadly drug fentanyl. Locally, Tubbs has caused controversy with his 2020 documentary, Denver in Decay. About that film, Tubbs tells Westword, “That documentary kind of put me on the map as being one of the most hated media members by local politicians in Colorado in recent memory, and I embrace that. But with all the hate and praise, the one thing no one has ever said is that Denver in Decay is inaccurate. You can say all you want if you don’t like the messaging, but you can’t attack the accuracy or the credibility.” 
director of operations and sports programming Chase McCabe (left). Middle Tennessee State alum Dubin was an original host on “The Game” when the station flipped to sports talk in 2012. He has also hosted programs on WNSR-AM, WKRN-TV, and WSMV-TV. McCabe says, “This is a surreal moment for me. After being able to watch Joe on TV, intern with him and then produce his shows on “The Game,” I am thrilled to be able to finally co-host with him. Joe is one of my mentors who always taught me to laugh and we will be doing a lot of that each weekday. I’m so glad to have him back on the team.” 
Dan McDowell and Jake Kemp has its next court date on September 15 for Cumulus’ Renewed Emergency Application for Temporary Restraining Order and Request for Preliminary Injunction. Cumulus is suing the duo for alleging they have violated their non-compete and other clauses in their contracts with the company. The two sides have been ordered to mediation over the matter.
Wisconsin hoops star Ben Brust, and former Wisconsin Badger and NFL punter Brad Nortman. The station also adds “The Homer Hour” hosted by Steve “Homer” True airing from 5:00 pm to 6:00 pm and featuring former Packers star Bryan Bulaga, sports commentator John Anderson, ESPN reporter Rob Demovsky, Wisconsin State Journal NFL contributor Jason Wilde, and more. ESPN Milwaukee director of content Bryan Dee says, “The new lineup includes a dynamic group of hosts with unique perspectives, all of whom possess a passion and expertise in Wisconsin sports. It begins in the morning with Evan Cohen, a UW-Madison alum, followed by ESPN College Gameday reporter Jen Lada, ESPN Radio host Gabe Neitzel, and former Packers tight end Mark Chmura. The midday slot features ‘Kyle, Brust, & Nortman,’ while the day concludes with Homer. Fans can expect to enjoy fresh, bold, and entertaining local content throughout the day.”
CFRB-AM, Toronto “Newstalk 1010” and as national format director, news & talk programming. Most recently he’s been a principal with RMR Media Strategies. Corus VP Ronnie Stanton comments, “Mike’s knowledge combined with Corus’s commitment to excellence sets the stage for a promising future for the world of talk radio.” The story indicates that Bendixen takes over for Amanda Cupido, who exits the company. 
Presidential Library in Simi Valley, California. It will be broadcast live on FOX Business Network, FOX News Channel and Univision. It will also be livestreamed via FOX Nation. FOX News Media president and executive editor Jay Wallace says, “We are very proud to have Stuart Varney and Dana Perino co-moderating the second debate with Univision to provide Americans with a comprehensive view of the qualifying candidates vying for the Republican nomination for president.”
news programming. The company is launching a classical network that will air on five signals in the region as well as online. NEPM president Matt Abramovitz says, “These moves position NEPM to better serve western Massachusetts with journalism and conversations that create connections across our wonderfully diverse communities. That investment in local storytelling will also fuel upcoming multi-platform initiatives to reach new, diverse audiences. At the same time, we are bringing a full-time classical service to the region.”
program designed specifically to support the growth and evolution of women on-the-air. The “Behind The Mic Mentorship” program is a year-long experience exclusively for female personalities that have been in an on-air position for at least three to five years in local or national radio programming and have demonstrated a desire to grow their on-air career. The selected mentee will receive personalized conversations and advice from a wide range of industry professionals including two of radio’s top stars – national radio and television personality and Gracie Award winner Elaina D. Smith of “Nights with Elaina,” and WLTW, New York morning personality Christine Nagy. The mentorship is available to one female on-air personality from any U.S. based music format. 
It’s time to start planning your holiday strategy.