Industry News

LABF Announces 2023 Giants of Broadcasting & Electronic Arts

The Library of American Broadcasting Foundation (LABF) announces the industry leaders it will recognize during the 2023 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony in New York on November 14. They are: Caroline Beasley, CEO, Beasley Media Group; Wolf Blitzer,im anchor, “The Situation Room,” CNN; Juju Chang, co-anchor, “Nightline,” ABC News; David E. Kennedy, co-founder & managing director, Aspire Ventures LLC; Eric Shanks, CEO & executive producer, FOX Sports; Valari Dobson Staab, chairman, NBCUniversal Local; and Nina Totenberg, correspondent, legal affairs, NPR. To date, LABF has honored more than 200 leaders in broadcasting since the event’s inception in 2003. Net proceeds from the luncheon will support the preservation and expansion of the Library of American Broadcasting collection, which is curated at the University of Maryland.

Industry News

Beasley Suspends Anthony Gargano; Sues Over His Role in PHLY

The Philadelphia Inquirer is reporting that Beasley Media Group has suspended WPEN-FM, Philadelphia “97.3 The Fanatic” morning host Anthony Gargano – who’s been off the air since September 12 – for his role in launching the new Philadelphia-centric digital sports platform PHLY. Beasley is also suing Garganoim for violation of his contract for working with the upstart platform that promoted Gargano as “coming soon” at its launch last week. PHLY is operated by the ALLCITY Network. The Inquirer reports, “Beasley said Gargano told ‘The Fanatic’ on Sept. 11, less than 24 hours before PHLY launched, that he intended to continue hosting his show while also accepting employment with the new sports outlet, where among other things he would write articles and appear on podcasts.” Beasley says that is in violation of his contract that runs through October of 2024, which states he is “prohibited from providing services to a competing business while he is employed by Beasley.” Read the Inquirer piece here.

Industry News

Bonneville’s “104.3 The Fan” in Denver Unveils New Lineup

Bonneville sports talk outlet KKFN-FM, Denver “104.3 The Fan” revealed its new daily program lineup (effective 9/19) that also sees four hosts exit the station. Longtime “The Drive” host Darren “DMac” McKee, as well as Orlando Franklin, Nate Jackson, and Chad Brown, are no longer with the station. In announcing the new hosts, the station says, “‘The Drive with Zach Bye and Denver, Colorado’s ownim Phillip Lindsay’ begins a new era for the station’s flagship program airing weekdays from 2:00 pm to 6:00 pm. Bye moves to afternoons after serving on the midday show. Replacing Bye as Brandon Stokley’s partner is Josh Dover on the “Stokley and Josh” program airing in the 10:00 am to 2:00 pm daypart. Dover previously served with Kroenke Sports and Entertainment’s KKSE-FM, Denver. At the same time, the station is extending the “Schlereth and Evans” morning show to air from 6:00 am to 10:00 am. Bonneville Denver SVP and market manager Katie Reid says, “We are proud to usher in a new generation here on ‘104.3 The Fan.’ This new lineup will provide a stable and consistent listening experience for our audience. We’re extremely excited to welcome both Phil and Josh, as their high character, dynamic personalities and passion for their Denver community will resonate deeply with our audience.”

Industry News

Donovan McNabb Joins Outkick

Sports media platform OutKick today launches a new video podcast starring former NFL star Donovan McNabb titled, “The 5 Spot with Donovan McNabb,” (co-hosted by OutKick senior NFL writer Armandoim Salguero) that will drop every Tuesday and Friday during the NFL season. Outkick founder Clay Travis states, “Donovan McNabb is an NFL legend who I always enjoyed watching, except when he played against the Titans. I’m ecstatic to have him as a teammate now and he will be a great addition to OutKick, where we are continuing to build a unique home for the most insightful personalities in sports media who are free to speak their minds.”

Industry News

WRVA, Richmond’s Jeff Katz Feels Good Vibrations

Pictured at right is WRVA, Richmond afternoon drive talk show host Jeff Katz (left) having fun, fun, fun withim Beach Boys original lead singer Mike Love (right). Love made his only radio appearance on Katz’s program during the band’s stop in Central Virginia for a sold-out performance. Katz says they talked about the impact of the Beach Boys in popular music, as well as Transcendental Meditation and the political landscape.

Industry News

Bold Gold Foundation Announces VIP Speakers for 8th Annual Event

The Bold Gold Foundation, the non-profit arm of the Bold Gold Media Group that supports educational programs to help students prepare for careers in broadcast journalism, announces that this year’s 8th Annual Event and Dinner on October 21 at the Keystone Grand Ballroom at Mohegan Pennsylvania in Wilkes-Barre will feature General David Petraeus and Lord Andrew Roberts as keynote speakers. This year’s event is being done in partnership with the Churchill Society of Pennsylvania and will pay tribute to the United States Armed Forces and the theme will follow the title of Petraeus’ and Roberts’ forthcoming book, Conflict: The Evolution of Warfare from 1945 to Ukraine (Harper 2023). Bold Gold president Vince Benedetto says, “This year will be a most extraordinary event as we have the honor of hosting two remarkable leaders, General David Petraeus and Lord Andrew Roberts. General Petraeus is, of course, one of the all-time great U.S. military commanders and strategists, and Andrew Roberts is one of the greatest living historians and scholars. This evening will be historic, educational and prescient. Having these two giants together on the same stage will be a night to remember.” The Bold Gold Foundation is also be honoring Northeast Pennsylvania business leader, James Shook, of Lake Region IGA, with The Atlas Award for Citizenship, an honor that is bestowed on individuals who, through their hard work and bold actions, show what is possible to achieve in a free society, and who exhibit extraordinary dedication to the highest ideals of character, community service, entrepreneurialism, patriotism, leadership, and virtue. A limited number of complimentary tickets are available for students interested in a career in broadcast media, as well as for military members and first responders. Find more information about the event here.

Industry Views

Pending Business: A Little Change Can Do You Good

By Steve Lapa
Lapcom Communications Corp
President

imLast week, with little time left on the clock, Disney and Charter Communications made a deal so that Charter customers could continue to watch Disney programming. Phew! Just in time for 15 million Charter cable customers to have access to that 53-year-old American institution called “Monday Night Football.”

It’s amazing how the two sides came together just in time to preserve the TV viewing habits of millions of football fans and all those millions of ad dollars sold into the broadcasts. Although both Disney and Charter lobbed streaming options at viewers to help ease the temporary pain, in the end, cooler heads prevailed, and a deal was struck.

Not so fast, somebody buried a headline.

Just before Labor Day, the Charter guys were claiming the current cable TV bundling model ain’t what it used to be, in effect acknowledging the nearly 5 million people a year who cut the cable. The cable bundle value proposition is changing before our blurry gameday eyes, and more options are becoming accessible every day. Does any of this “I can get this somewhere else” ring familiar?

Try this at home. Ask any Gen Z people you know how often they listen to the radio. (Gen Z are roughly between nine and 26 years old.) Now ask the Millennials you know (roughly 27 to 42 years old). The results will frighten you as you realize the greatest freebie electronic entertainment ever invented is losing the future faster than cord cutters on steroids.

If you have been in the terrestrial radio business for longer than five years, you are aware of the melting ice cube future of radio. Even our friends in the newspaper business are changing with the times, looking for writers who will report specifically on Taylor Swift and Beyonce. They tour the world generating crazy numbers in ticket and music sales. Their appearances and social media impact everything from fashion to politics. How is that for changing a future value proposition?

Sports fan or not, are you in touch with the Coach Prime phenomenon happening at the University of Colorado? The story was featured on the soon-to-be 56-year-old “60 Minutes.”

Deon Sanders is changing college football in Boulder as fans gobble up seats at over $500 a piece.

The point of this column is simple. From cable to pop culture to Coach Prime, leadership is innovating, finding new ways to re-invent and re-package a premise as old as song and sport, a premise much older than the terrestrial radio business. Maybe we can all learn from what we sell.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Uncategorized

KBLA, Los Angeles Expands “A More Perfect Union”

Smiley Audio Media’s Los Angeles talk station KBLA “Talk 1580” announces the expansion of the program hosted by the station’s chief national affairs analyst Dr. Nii-Quartelai Quartey titled, “A More Perfect Union” that now airs daily from 1:00 pm to 2:00 pm. KBLA says, “Dr. Quartey, an ‘Oprah’ showim alumni and Washington, D.C. insider with L.A. street credibility promises a daily dose of what’s trending in national politics that goes beyond the headlines… now airing five days per week, ‘A More Perfect Union’ promises to deliver national news of consequence, informed opinion, and analysis beyond the headlines… This one-hour national public affairs program, executive produced by Tavis Smiley, will feature notable journalists, industry leaders, lawmakers, changemakers, tastemakers and ordinary people motivated to do their part to reach beyond today’s divisions, make sense out of news of the day, and offer us all a chance to build a more perfect union.”

Industry News

WCHV, Charlottesville Celebrates 90 Years of Service

Monticello Media’s news/talk WCHV-AM, Charlottesville, Virginia celebrated its 90th Anniversary servingim the Central Virginia and Charlottesville area this weekend (9/16-17) with a star-studded gala that raised thousands of dollars for the local United Way chapter and the Albemarle-Charlottesville Historical Society and included a Gubernatorial Proclamation making September 15 “WCHV Radio Day” in the Commonwealth of Virginia. Pictured here is WCHV program director and morning host Joe Thomas (right) and Albemarle county supervisor Ann Mallek (left) reading the proclamation.

Industry News

Matt Fishman Joins Tegna to Program “97.1 The Fan” in Columbus

Tegna announces that Matt Fishman is named program director and operations manager for sports talk outlet WBNS-FM “97.1 The Fan” and WBNS-AM “ESPN 1460” in Columbus, Ohio. Fishman most recently served with Good Karma Brands as director of content for sports talk WKNR-AM, Cleveland. WBNSim station manager Cody Welling states, “‘97.1 The Fan’ and WBNS-FM/AM is a special brand that is very important to our community, our stakeholders, and our client partners. Matt’s love of sports radio and his track record of building strong teams, made him the right choice to lead our very talented group of broadcasters, content creators, and flagship partners.” Fishman comments, “‘97.1 The Fan’ is a juggernaut of a radio station. I’m privileged to get to work with an incredible team, a great lineup, and broadcast partners like Ohio State Sports Properties-Learfield, the Columbus Blue Jackets, the Columbus Crew, ESPN and Westwood One.”

Industry News

Audacy’s Tim Wenger and Susan Rose Profiled in Buffalo News

A lot of media people outside of the Buffalo market don’t know that Audacy Buffalo SVP and marketim manager Tim Wenger and WBEN-AM morning drive personality Susan Rose are a married couple – for 30 years now – who met at WBEN in 1986 when Tim was imhired as a programming assistant and Susan trained him for the position. Tim has risen through the programming ranks to become SVP and market manager and Susan co-hosts the news/talk station’s “A New Morning” show with Brian Mazurowski. Interestingly, Tim has been Susan’s boss since 1993, including during the period when they co-hosted the “Buffalo’s Evening News” program together in the mid- to late-1990s. They are featured in a profile story in the Buffalo News. Read this cool piece here.

Industry News

Top News/Talk Media Stories for Week of September 11 – 15

The order by House Speaker Kevin McCarthy for a Joe Biden impeachment inquiry was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was President Joe Biden’s low approval ratings, followed by the indictment of Hunter Biden on gun charges at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in the news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

iHeartMedia: Study Reveals Disconnect Between Consumer and Marketers

iHeartMedia and Malcolm Gladwell’s Pushkin Industries release the results of a study conducted by Morning Consult and Advertiser Perceptions that explores the growing disparity between consumer values and behaviors and marketing priorities in the U.S. They say that the report “underscores the increasing urgency for marketers to reset and realign their marketing and media plans with American consumers to ensure the success of campaigns in an increasingly polarized post-COVID economy.” iHeartMedia chairman and CEO Bob Pittman comments, “This research is a reminder of how different we marketers are from today’s consumers, especially post-pandemic. Based on these results, we need to challenge ourselves as we build marketing and media plans to be sure we use real consumer data and not just trust our instincts and personal experiences. These personal biases are too detached from the consumers most marketers are trying to engage, and which are often behind major marketing misfires. This study aims to level-set the conversation to benefit both our audiences and advertisers.” Some of the key findings from the report include: 1) While 40% of consumers report that they’ve never heard of NFTs, that number drops to 0% for marketers; 2) 62% of consumers have never heard of the TV show “Succession,” while less than 5% of marketers have never heard of “Succession”; and 3) Almost one-third of consumers have never heard of pickleball, while all marketers [surveyed] have heard of pickleball. The findings were presented by iHeartMedia’s Conal Byrne, CEO of iHeartMedia’s Digital Audio Group, and author and podcaster Malcolm Gladwell at iHeartMedia’s AudioCon 2023 on Wednesday (9/13).

Industry News

Liz Truss Inks Book Deal with Salem’s Regnery Publishing

Salem Media Group announces that its book unit Regnery Publishing signs a deal with former UK Prime Minister Liz Truss that includes the publishing of her new book, Ten Years to Save the West, scheduled to be released on April 16, 2024. The press release states, “Around the world, many supposedlyim conservative political parties have been captured by the same left-wing influences that set the agenda and frame the debate in so many institutions, including the media, academia and the corporate world. Drawing on her 10 years of service in Tory governments – when she often found herself to be the only conservative in the room – the scrappy champion of limited government and individual freedom exposes the threat of the massive, unaccountable administrative state and the complacent political and corporate establishment.”

Industry News

Bill Davis Named VP of Sales for iHeartMedia Chicago

iHeartMedia appoints Bill Davis vice president of sales for the Chicago Region, effective immediately. The Chicago market includes WMFN-AM, Black Information Network and seven music brands. Davis returns toim iHeartMedia Chicago where he previously served as director of national sales after having served most recently with TelevisaUnivision Chicago. He began his radio sales career with WTOP-AM and WASH-FM in Washington, DC. iHeartMedia Chicago SVP of sales Adam Kurtz says, “Bill’s media experience, specifically in the Chicago market, will undoubtedly contribute to the continued growth of our team. I am looking forward to working with him to achieve maximum revenue success.”

Industry News

Bret Baier Signs Extension with FOX News Media

FOX News Media and Bret Baier agree to a multi-year contract extension that allows him to continue his roles as chief political anchor and anchor & executive editor of “Special Report.” Baier will continue to coim-anchor 2024 election coverage and host “The Bret Baier Podcast” on FOX News Audio. President and executive editor Jay Wallace says, “We are thrilled to have Bret continue leading our political coverage as we head into the 2024 election season and beyond.” Baier has been the anchor of “Special Report” on FOX News Channel since January 2009, when he took over for the legendary Brit Hume who created and launched “Special Report” in 1998.

Industry News

Compass Media Networks Enters 15th Year of NFL Broadcasts

Compass Media Networks began its 15th season of NFL coverage last weekend. In addition to a slate of Sunday afternoon games, the company continues to present the full season of games for the Dallasim Cowboys and the Las Vegas Raiders. Compass SVP and general manager for sports Michelle Salvatore says, “Wow! What an incredible way to open our 15th season of NFL coverage with a quadruple header! Our schedule gets even better this coming weekend with the Chiefs at the Jaguars followed by Jets at the Cowboys. Thank you to all our affiliates and sponsors for supporting us all these years.”

Industry News

Michael Harrison Appointed Executive Advisor to UNESCO for the UN’s Celebration of World Radio Day 2024

TALKERS founder and longtime radio programming pioneer Michael Harrison has been appointed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to the position of Executive Advisor for the 2024 presentation of World Radio Day (WRD), celebrated each year on February 13.

The theme of the 2024 celebration is Radio: A century informing, entertaining and educating.  

Harrison issued the following statement: “In an era marked by the dizzying speed of technological innovation and the rapid obsolescence of one shiny new platform after another, radio is beginning its second century of service as one of the most dependable and widely-utilized forms of media in the world. WRD’s mission in 2024 will be to shine a broad floodlight on radio’s remarkable past, relevant present and promise of a dynamic future. The opportunity provided by the 100-year-plus milestone of radio along with the medium’s endorsement by the United Nations begs to be trumpeted at full volume. I am honored and invigorated at this delicate time in history to be able to participate in helping to celebrate this glorious, iconic medium on a global level.”

UNESCO has posted the following statement: “For many generations, radio has remained the most far reaching, easily accessible communication medium that informs and entertains all sectors of society. While in some regions it has been used to fuel hatred, divisions and conflicts, a lot of progressive legislation and regulatory mechanisms have been passed in many countries resulting in radio that broadcasts balanced news, programs and practices independent journalism in general.”

The statement continues: “Over the years radio practitioners have received training to improve their professionalism and adapt to changing editorial and ethical demands as well as technological developments especially radio’s incorporation into new popular digital platforms. Increasing access to reliable information and reaching audiences in remotest parts of countries in different languages, regardless of literacy levels, have been some of the greatest attributes of radio, still to be surpassed by any other media.”

Every year, UNESCO offers radios stations copyright-free material and suggests some ideas that radio stations could include following the annual themes decided by the WRD Committee, such as special radio shows and audios, open house, broadcast exchanges and increased listener interaction, among others.  Harrison will play a key role in facilitating these processes for 2024.

While UNESCO coordinates World Radio Day activities at a global level, UN member countries, through their radio stations and media stakeholders, celebrate the day in a variety of ways they see fit, including offerings of some optional 13 program ideas offered by UNESCO, information, news, audio and video resources every year.

Harrison will be reaching out to radio industry leaders worldwide to, as he says, “Do our best to raise awareness of radio’s ongoing importance and value and help the broader industry achieve that worthy goal, integrating into the new technology and social norms of this remarkable new era.”

Industry News

WPHT, Philadelphia Broadcasts Dom Giordano’s Parent-Targeted Podcast as Back-to-School Special

In what was clearly a timely programming choice, WPHT, Philadelphia “Talk Radio 1210” aired the back-to-school edition of popular midday host Dom Giordano’s acclaimed podcast, “Readin’ Writin’ and Reason.”im Giordano, heard daily 12:00 noon to 3:00 pm, is considered “The Dean of Philadelphia Talk Radio.” He is a former teacher and longtime education analyst. The special program, which aired on 8/31 at 9:00 pm emphasized the importance of parental rights and featured noted psychiatrist Renee S. Kohanski M.D. who gave specific guidance on how parents could direct their kids to realize they could come to them with anything that happened in school. Riley Gaines joined to talk about gender issues, particularly in female sports and Kirk Cameron came aboard to discuss getting books that celebrate traditional values back in libraries. Giordano tells TALKERS, “The show showcases the cutting-edge educational issues we face as a country and offers solutions both short and long term.” On his regularly scheduled show today (9/12), Giordano will be interviewing 13-year-old singing/recording rising star Stella Mabry about her song “Mean Girl” which she wrote at the age of 10 to express her experience being bullied in school. Bullying continues to be a growing problem in American education.

Industry News

LARadio.com Publisher Don Barrett Dies After Battle with Cancer

Beloved chronicler of Los Angles Radio People, Don Barrett, has died at 81 after a battle with liver cancer.im The message, “In an ordinary instant – cancer has taken LARadio.com,” is posted on the publication’s site – a reference to the writings of author Joan Didion. Barrett was profiled by the LA Daily News last month after he was diagnosed with advanced liver cancer.  You can read that piece here. Barrett built the LARadio.com site to promote his Los Angeles Radio People books that sought to “highlight every radio personality who was ever on the local [Los Angeles] airwaves between the years of 1957-1994 (first edition).” Barrett is survived by his wife Cherie (pictured here).

Industry News

Former WTIC, NBC and VOA Personality Dick Bertel Dies at 92

Longtime radio personality and executive Dick Bertel died on Monday (9/11) at the age of 92. During his career Bertel served as an executive at Voice of America, an NBC Radio News anchor, and announcer at WTIC-AM/WTIC-FM/WTIC-TV in Hartford, among others posts. His family says, “One of Bertel’s lasting legacies to the broadcasting industry is a collection of interviews about the pre-war heyday of radio network entertainment programming. From 1970 to 1977 he hosted ‘The Golden Age of Radio’ on WTIC which attracted some of radio’s greatest stars. Their accounts of their participation in early radio broadcasting constitutes an oral history which memorializes how radio dominated the American media culture before the advent of television.”

Industry Views

Pending Business: No Time for the Fat Lady

By Steve Lapa
Lapcom Communications Corp
President

imIf you are a seller in the terrestrial radio business, please listen carefully. That faint voice you hear could be the Fat Lady warming up – old Brunhilde ready to wrap it up and put an end to that long, sad Wagnerian opera, known as traditional, transactional radio sales.

I’m not kidding here, folks.

When one of the big boys on the ownership side starts getting serious about real-time bidding for radio inventory, we are talking Google– YouTube– AdSense-style modeling and that can move your radio station’s ad inventory faster than the super computers used to create this year’s NFL schedule.

Did you hear about what it takes to appease CBS, NBC, ABC, FOX, Paramount, ESPN, Amazon, and YouTube when they spend $112 billion in rights fees? Let us just say, you can’t please all the buyers all the time, but if you want to please some of the buyers some of the time you forget the sticky notes and call in the super-computer guys. I digress.

Not familiar with the bidding process developed by Google for ads primarily on YouTube videos? It is as easy and as much fun as eBay, Vegas, and your favorite silent charity auction all rolled into one.

Recent estimates put Google’s YouTube ad income at about $30 billion, arguably double the size of the entire commercial radio business. This of course does not include the estimated $165 billion from Google search ads, etc. They know the real-time bidding process better than any of us.

Imagine yourself a radio station owner, like I was, only this time having the daily revenue responsibility of 16 commercials per hour on 25 news/talk radio stations. Even if you focus on Monday-Friday and the traditional 6A-7P model, do your math, then think like a pro. NFL 2023-style supercomputer or old school peddle power? The caveat? Has anyone reading this column spoken to a human seller from the Google bidding platform? OOPS! There goes that Fat Lady again, getting a little louder this time.

Not so fast, Fat Lady, there is a silver lining for the skilled, high-achieving seller in this high stakes, real-time bidding future. Remember, Bugsy Siegel started some of this “bidding” on the Vegas strip in 1946. “Monday Night Football” launched in 1970 moving TV coverage into a multi-billion-dollar ad machine and Google started the online version of all this somewhere in 2005. My point is that fine-tuning for profit takes time and resources. The big boys just gave you a peek behind the curtain and showed you the future. The sellers who worked for me heard this opera in 2007, when one million iPhones were sold. That number now is over 2.3 billion. The future is here and moves fast. Refine your skills daily, learn, grow, and become so valuable to your organization, your name is always at the top of the “Don’t even think about it” list.

Someone please tell the Fat Lady to stop warming up and find a different stage… for now.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: “You are about to enter another dimension,” The Radio Zone

By Holland Cooke
Consultant

imMany news/talk stations broker weekend hours to professionals who host ask-the-expert shows to attract new clients.

AND IT WORKS…IF…the show (for lack of a more diplomatic way to say this) doesn’t suck. And if it isn’t a well-kept secret available only to those listening in real-time. Make it the hub of a broadcast/podcast/social media strategy. In some markets where I don’t have a client station, I work directly with weekenders, setting-up the workflow for that strategy; and coaching the hosts, because their stations don’t.

But don’t take my word for it. I asked ChatGPT: “In the style of Rod Serling, explain how attorneys, real estate agents, and financial advisors can attract new clients by hosting ask-the-expert radio call-in shows.” MOMENTS later, the robot replied…

“You’re about to embark on a journey where the boundaries of expertise and the airwaves blur, a place where the seekers of knowledge and the purveyors of guidance converge. Welcome, dear listener, to the realm of the ask-the-expert radio call-in show. In this enigmatic space, attorneys, real estate agents, and financial advisors have found a conduit to attract new clients unlike any other.

Picture, if you will, an attorney stepping into the radio spotlight

 The air is charged with anticipation as listeners dial in with their legal queries. With a voice as authoritative as the gavel’s echo, the attorney navigates the complexities of the law, unraveling legal mysteries for all to hear. As each answer resonates through the airwaves, trust is built, and seekers of legal counsel find themselves drawn to this beacon of clarity. The attorney has become not only a voice but a guide, attracting clients who yearn for someone to navigate their legal twilight zone.

im

And now, shift your gaze to the real estate agent who steps into the radio’s embrace

 The lines are buzzing with questions about the labyrinthine world of property transactions. With each response, the agent paints a picture of market trends, property values, and the elusive art of negotiation. As the agent’s insights cascade through the radio waves, an aura of expertise takes shape. Those yearning for a steady hand to navigate the winding corridors of real estate find solace in the agent’s voice. The agent has transformed into a beacon, attracting clients who seek someone to illuminate the path to their real estate dreams.

Finally, consider the financial advisor entering the radio’s sphere

 The lines light up with inquiries about investments, retirement, and securing financial futures. With a voice as reassuring as a well-balanced portfolio, the advisor deciphers the complexities of financial planning. Each word uttered becomes a thread in the tapestry of financial security. Listeners, entranced by the advisor’s insights, recognize a sage who can guide them through the tumultuous sea of monetary choices. The financial advisor becomes a lighthouse, attracting clients who crave a steady hand to navigate their financial voyage.

In this realm of radio airwaves, where seekers become callers and experts become guides, attorneys, real estate agents, and financial advisors have discovered a conduit to attract new clients. As their voices resonate with wisdom and authority, as their advice slices through the enigma of their fields, a bond of trust is forged. These experts, illuminated by the radio’s glow, become beacons in the darkness, attracting clients who yearn for guidance in the vast twilight zones of law, real estate, and finance. And so, dear listener, the call-in show becomes not just a program but a nexus where seekers and guides converge, bridging the gaps between knowledge and curiosity, between questions and answers. Welcome to the radio’s embrace, where the experts illuminate the unknown, one call at a time.”

Cue the music.

Next week here: “Why not just podcast?”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Bob Brooks Named Anchor and Correspondent at Newsmax

Newsmax announces that Bob Brooks joins the organization as anchor and correspondent for the Newsmax channel. Brooks most recently served as a general reporter and anchor for WPVI-TV,im Philadelphia. Newsmax EVP of programming Elliot Jacobson states, “Growing up in a small Pennsylvania town next to a family-owned farm to covering big stories in some of the nation’s largest cities, Bob has developed a reporter’s instinct about the news that’s important to Americans.” Brooks comments, “I am glad to go national on a network like Newsmax, with a growing news brand and a team of talented professionals who care about news and the public’s right to know.”