Monday Memo: Gradually, They Know You
By Holland Cooke
Consultant
Thanks to those who sent comments on last week’s column “Beware The Banter.” For those asking how-much-is-too-much, this follow-up.
The old “Dick Van Dyke Show” depicted the life of TV writers. Collaborators Rob Petrie, Sally Rogers, and Buddy Sorrell spent their workdays in an office, riffing. The weekly script that emerged was careful with show host Alan Brady’s brand. He was a personality viewers came to know, one week at a time.
In offices like that, there’s a living document they call “The Bible.” For that first pilot episode, it might have been a single page of bullet points. A more recent example might have fleshed-out sitcom characters in broad strokes: Jerry is a comedian. He and Elaine used to date, now they’re friends. Elaine is from Maryland and she can’t dance.
Week-by-week, as we come to know these fictitious friends, new details humanize them further, and “The Bible” gets thicker. It guides writers, so they don’t burst our bubble by telling us Elaine is from Connecticut.
Similarly, your listeners come to know you, accruing your identity, one anecdote at a time. You may be as-surprised-as-flattered when you meet a listener who plays-back something about your life that you might not even remember sharing.
So, know that they know you. And when the boss or the consultant reminds you how mentally busy listeners are – and encourages you to keep-the-show-moving – you needn’t fret that you’ll sound like Sgt. Joe Friday in “Dragnet.” Final TV reference, I promise.
My point: The litmus test for whatever you share is relatability. I was born on the same day as one of the children of 50+ year WTIC, Hartford morning host Bob Steele, and my dad was forever bonded by his amusing baby stories. They were nuanced references, not longwinded rambles.
Remain humble about listeners’ attention.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke
programming schedule from 9:00 am on. The local “X’s and Bro’s” morning drive show continues to air from 6:00 am to 9:00 am. iHeartMedia Grand Rapids SVP of programming Dave Taft says, “We’re thrilled to now have the FOX Sports Radio lineup on ‘96.1 The Game.’ This addition, along with local sports coverage, play-by-play and the Michigan Sports Network, will continue our position as the broadcast sports leader in West Michigan.”
of local, national, and global business news as he chats with Chicago’s small businesses, entrepreneurs, and CEOs. Alongside news anchors Kim Gordon, Nick Gale, and Annie Krall, Gogoel shares the latest tech, consumer, and local business news, and why it matters to Chicagoans and their wallets. On the drive 
home each weekday from 4:00 pm-5:00 pm, host Bret Gogoel and the WLS Newsroom team share Chicago’s local news that matters on ‘PM Chicago.’ From politics and education to crime and health, ‘PM Chicago’ shines the spotlight on local stories that are important to Chicagoans, with reports from Kim Gordon, Nick Gale, and Annie Krall. WLS-AM program director Stephanie Tichenor states, “I am delighted to be adding local news and business programs for our listeners in the afternoons. Bret has risen through the ranks at WLS from a part-time board operator to news anchor and host and he is the perfect fit to helm these new offerings.”
AM, Worcester talk radio host Jordan Levy died yesterday (10/5) after a years-long illness at age 79. Current WTAG morning personality Jim Polito is quoted in the story saying, “There are so many people he did things for. He loved the city of Worcester.” Levy was first elected mayor in 1987. After leaving office in 1993, he hosted the afternoon drive show on WTAG. 
November 13. This year’s honorees include: Rebekah Dopp, EVP of distribution, acquisitions and affiliate relations, The CW; Rosalyn Durant, EVP, programming and acquisitions, ESPN; Suzanne Grimes, president Westwood One and EVP corporate marketing, Cumulus Media; Rashida Jones, president, MSNBC; Susan Larkin, COO, Audacy; and Lori Locke, EVP and chief accounting officer,Warner Bros. Discovery. Additionally, AWM will recognize Kay Olin, owner and president of Olin and Associates, and former president of Local Focus, with the Legacy Leadership Award.
along with Captain Max with Right Now Traffic, Greg Schaeffer with weather, and Louis Lee as news contributor. From 9:00 am to 10:00 am is “The Brad Giese Show” with Max O’Brien as producer and contributor. From 10:00 am to 12:00 noon is the new “Brian Joyce Unfiltered” program with Jim Stevens as producer. Cumulus Chattanooga operations manager Scott Chase comments, “Jed and JR are among the most recognizable and trusted talents in the market. The combination of their energy, enthusiasm and positivity is perfectly suited for morning drive. Brian Joyce has a lot to say, and this new time slot gives him the opportunity to dig into the issues that the community is talking about.” 
industry leaders about public relations and related topics. The conversations span public relations, PR best practices, the media, 
marketing, strategy, career development, profiles of PR pros, and more. The show airs Mondays at 5:00 pm on Hofstra University’s award-winning WRHU-FM and WRHU.org on Long Island and is available on most podcast sites. TALKERS founder Michael Harrison is Goldman’s guest this week talking about the general state of radio, news and public relations as we move further into the digital era. Both Hofstra graduates, Goldman and Harrison sit on the university’s Lawrence Herbert School of Communication Dean’s Advisory Board. 
morning show from 1999-2011. Kyle Draper is the Sacramento Kings pre- and post-game host on NBC Sports California and was previously an anchor/host at NBC Sports Boston. Bonneville Sacramento SVP and market manager Steve Cottingim says, “We are excited to continue to elevate the Sactown Sports brand with the addition of ‘The Drive Guys.’ Kevin has been a fabric in the Sacramento community for four decades now and pairing him with Kyle Draper who is a familiar voice to our listeners through the Sacramento Kings broadcast just highlights our commitment to Sacramento sports.”
personalities, programmers and operators who contributed with greatness to the radio industry and have since passed away. The 2023 class includes: talk radio personality Bob Grant, Saga Communications chief Ed Christian, and talk personality Long John Nebel. Radio Hall of Fame co-chair Kraig T. Kitchin comments, “It’s heartfelt recognition to see these individuals and their career contributions to the radio industry recognized with this induction. They’ve made a forever impact on the audiences and businesses they interacted with and for that, we’re grateful.” 
Macon, Georgia. The Macon Telegram reports that “Creekside Sports” is hosted by Steve Norris and Daniel Shirley. The piece notes that Norris has experience broadcasting area high school and junior college football and has served as a local sports and news reporter, having been a freelance sportswriter for The Telegraph from 2008 until 2012. 
sports radio, starting at 570 KLIF in 1994 and eventually joining host Norm Hitzges in moving to 1310 The Ticket [KTCK-AM] in 2000.” Friedman’s brother Joel posted the news of his passing on Facebook, says, “It is with a heavy heart that I share the news of my brother’s passing. Many of you knew about his health battle over the past several years, and he had been doing remarkably well considering everything he had gone through.” 
responsible for redefining ‘News Radio 1200’ WOAI, ‘Ticket 760, and AM 1300 The Zone’s on-air experience by synergizing with local talent to deliver unparalleled talk, news, and sports broadcasts. As the flagship broadcast partner for the San Antonio Spurs, University of Texas and ‘The Joe Pags Show,’ among others, Terry will deepen these partnerships to offer exclusive content, ensuring the stations remain the region’s primary touchpoint for sports, news, and insightful commentary.” iHeartMedia San Antonio & Austin SVP of programming Jason McCollim says, “In Terry Foxx, we’ve found more than an expert, we’ve embraced a true team player who values respect as deeply as we do. His commitment to bettering our processes is evident, but it’s his unique blend of diplomacy, empathy, and patience in every interaction that truly sets him apart. With Terry, it’s not just about work, it’s about building lasting relationships.”
6.75% senior secured second-lien Notes due March 31, 2029. The decision to use the grace period will not trigger an event of default under the indenture governing the Notes, and the Company retains the right to make the interest payment to the holders of the Notes through the end of the grace period. Audacy says it intends to utilize the 30-day grace period to continue its dialogue with lenders “regarding a potential plan to strengthen its capital structure to support Audacy’s strong operating business and position Audacy for long-term growth.” Audacy chairman, president and CEO David Field comments, “We continue to engage in discussions with our lenders as we execute on our overall growth strategy and remain focused on investing in our people, platform, content and technology capabilities to serve our listeners and customers. We continue to drive progress across our key performance metrics, meaningfully advance our ad tech and product roadmap and enter new partnerships to enhance content, distribution and monetization opportunities.”