Industry News

Top News/Talk Media Stories Over the Weekend

The late-hour deal in Congress to prevent a government shutdown; Congressman Matt Gaetz’s threat to try to remove Kevin McCarthy from his House Speaker position; the Trump Organization fraud trial in New York City; the 2024 presidential race; speculation about who California Governor Gavin Newsom will name to replace Dianne Feinstein in the U.S. Senate; the U.S. migrant crisis; and the U.S. Supreme Court returns from its summer breaks to take on cases including Second Amendment issues and more were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

15th Annual “Hurley in the Morning” Charity Dinner & Silent Auction Set for Tonight (9/29) in AC

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One of the most respected and impactful local talk radio-related charities in America – Townsquare Media-owned WPG, Atlantic City, NJ host Harry Hurley’s “Hurley in the Morning Charity Dinner & Silent Auction” – is set for tonight (9/29) at the Resorts Casino Hotel in its iconic Ocean Ballroom. This marks the 15th installment of one of the Garden State’s most important annual civic events. More than 263 guests are expected to attend including a who’s who of elected officials, business leaders and broadcast industry luminaries as well as various members of the community. FOX News Radio and FOX News Channel superstar Brian Kilmeade will be this year’s guest of honor and keynote speaker. Kilmeade will be signing copies of his soon-to-be released historical book, Teddy and Booker T.: How Two American Icons Blazed a Path for Racial Equality (Sentinel, 2023). Former State Senator Bill Gormley (R-NJ) will receive the event’s first-ever lifetime achievement award. Since its establishment, the Hurley in the Morning Charity Foundation has raised more than $1.3 million to help non-profit public service organizations throughout New Jersey and beyond including the Broadcasters Foundation of America. Both houses of the legislature have voted to officially make today “Harry Hurley Day” in Atlantic County, New Jersey.

Industry News

Cincinnati to Name Street After Talk Host Lincoln Ware

Longtime Cincinnati talk radio host Lincoln Ware is being honored with a street named after him in the Avondale neighborhood. Ware currently hosts the 10:00 am to 1:00 pm show on Urban One’s WDBZ-AM, Cincinnati. He’s been on the air in the market consistently for the past 50 years, going back to hisim first gig at age 22 in WCIN-AM. WLWT-TV reports that Cincinnati Vice Mayor Jan-Michele Kearney will emcee the street-naming ceremony. She says, “Lincoln Ware is unbelievable. In my office in city hall, we keep the Lincoln Ware show on every day. Somebody’s assigned to listen, and they come back and say, ‘Here’s what they talked about today, listen to this.’ So, you know, we’re always well-informed.” The city says Ware is being honored due to his “lasting impact on the Cincinnati local media community and to health and wellness within the African American community with his Lincoln Ware Walking Club. His legacy, contributions, and dedication to the City of Cincinnati and its citizens will long be remembered.” See the WLWT-TV piece here.

Industry News

Cressy Walton Named VP of Sales at iHeartMedia Phoenix

iHeartMedia names Cressy Walton vice president of sales for the Phoenix Region, effective October 9. She most recently served with Alpha Media Portland as director of sales. The University of Arizonaim grad began her career in the Phoenix market. Phoenix region SVP of sales Nancie Sullivan comments, “I couldn’t be more thrilled to have Cressy join our team here in Phoenix. With her knowledge of the market and her extensive experience, she will be an integral part of the leadership team who will continue to strengthen our position in the market and in the Phoenix ad community.”

Industry News

TALKERS News Notes

PodcastOne announces that “The Prosecutors,” podcast hosted by Alice LaCour and Brett Talley, is being honored as the “People’s Choice: Creator of the Year.” The inaugural “Creator of the Year” award was voted on by thousands of fans and CrimeCon attendees and bestowed on Saturday (9/23) in Orlando at the second annual CrimeCon CLUE Awards.

FOX Business Network reports that its “Democracy 24: FOX Business Republican Primary Debate” was the most-watched program in linear television, digital and streaming on Wednesday evening, averaging 9.5 million viewers and nearly 2 million in the A25-54 demo on FOX News Channel, FBN, and UNIVISION, according to data from Nielsen Media Research.

Industry News

Meeting of the Heavies

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Nationally syndicated Westwood One host Dan Bongino (left) paid a visit to his South Florida affiliate WFTL, Fort Lauderdale where he was greeted by the station’s local star and fellow TALKERS Heavy Hundred member Joyce Kaufman (right). Kaufman’s popular daily show follows Bongino’s 12:00 noon to 3:00 pm slot on the big-signaled Hubbard Broadcasting-owned news/talk outlet.

Industry News

Sullivan Promoted to SVP of Sales for iHeartMedia Phoenix Region

iHeartMedia announces that sales pro Nancie Sullivan is promoted from VP of sales to SVP of salesim for the Phoenix Region that includes news/talk KFYI-AM and sports talk KGME, plus six music brands. iHeartMedia Phoenix region president Linda Little says, “I am thrilled to have Nancie step into this role and lead our Phoenix sales team to the next level. I know Nancie will bring her passion, creativity and leadership talents to help us further grow our business and partnerships.”

Industry News

Yesterday’s (9/27) Top News/Talk Media Stories

Attempts to avert the looming government shutdown; the 2024 presidential race, Wednesday evening’s GOP debate and former President Donald Trump’s Michigan visit; President Joe Biden visits the UAW strikers in Detroit; the New York Trump Organization ruling; today’s expected formal opening of the impeachment inquiry into President Biden; the indictment of U.S. Senator Bob Menendez (D-NJ) on bribery charges; and American soldier Travis King is released by North Korea into U.S. custody were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

In Pursuit of Younger Demos

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imThe persistent liability of most talk stations is that they attract a high percentage of listeners over the age of 65. Consider that many of those older listeners are attracted to radio shows that are talking for companionship and comfort.

There are simple, tested techniques to incorporate in an on-air presentation that will appeal to a younger listener. If put on the air these tips will also enhance a station’s PPM results.

— Bumper music is unnecessary, it makes breaks seem longer. If it is necessary to use bumper music it should have been recorded after the year 2000. 2000 was obviously 23 years ago. A 35-year-old was 12 in 2000.

— Young people are busy with work, kids, life. They are attracted to radio that matches their pace. The shorter the calls, the younger the callers will be. DO NOT thank callers for holding on – that’s a screener’s job. Thank a caller for holding on and you signal that it takes a long time to get on the air. Busy people won’t call to be put on hold!

— The editorial page of any newspaper has the lowest readership. Comics, horoscope, and entertainment have the highest. Quote the editorial page and you’ll wake up grandpa and scare away the new mom. Did you know Taylor Swift has a new boyfriend?

— Everyone is attracted to mirrors of their lives. We engage with people who have similar problems with their kids, in-laws, jobs, money, car. How would you make a friend at a party? Those techniques will work for you on the air. What did your mother tell you about party talk? “Don’t talk about politics or religion, talk about the weather and the shrimp”

— The easiest way to attract younger listeners and repel older listeners is to play music on the weekend. Targeted, researched music that appeals to the exact audience age you covet. WABC features several music shows on the weekend. Sabo Media’s charter clients include “New Jersey 101.5” and “Real Radio Orlando” They air music all weekend, talk all week.

BONUS: Music on the weekend puts a station on concert, movie, music, club, and bar buys!

Just like a music station, a talk station must present a consistent package of entertainment, topics, news stories, music selection, production elements must appeal to your target listener. No wavering.

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Above is a picture of two of Sterling On Sunday’s loyal listeners. Steven and Casandra of Burlington, NJ. Steven owns the bakery, Casandra works there and is a junior in college.

Walter Sabo founded Sabo Media to work with innovative media companies such as RKO, SiriusXM Satellite Radio, PARADE magazine, Pegasus, Apollo Advisers and others. He produces and hosts the successful talk show, Sterling On Sunday. Last Sunday the topics included how to know what’s in the custard in donuts.www.waltersterlingshow.com. Walter Sabo can be emailed at walter@sabomedia.com.

Industry News

Damon Amendolara to Host Mornings on SiriusXM’s Mad Dog Channel

SiriusXM brings sports talk personality Damon Amendolara, a.k.a. D.A., to the Mad Dog Sports Radio channel to host the morning drive program “The D.A. Show with Babchik,” alongside longtime SiriusXMim personality Mike Babchik. Amendolara has been hosting a program on CBS Sports Radio since 2017. SiriusXM VP of sports programming Eric Spitz states, “D.A. is one of the brightest stars in sports radio today. He delivers a terrific blend of informative and thoughtful sports talk with creative, entertaining humor, which is what our listeners are looking for as they start their day. He and Babs will make a dynamic team as they lead off our programming each morning.”

Industry News

Cumulus Media and Former KTCK-AM/FM, Dallas Hosts Settle

The legal battle between Cumulus Media and former KTCK-AM/FM, Dallas midday sports talk hosts Dan McDowell and Jake Kemp is over as United States District Judge Karen Gren Scholer issues an order stating that the parties have resolved the matter and the parties are to file dismissal documents byim Friday (9/29). Cumulus objected to the two hosts publishing their “The Dumb Zone” podcast arguing that it violates the terms of their contracts, specifically the non-compete clause. McDowell and Kemp left “The Ticket” in July after being unable to come to terms on a renewal due to the two sides’ disagreement over digital initiatives. McDowell and Kemp had argued that Cumulus’ business is “the operation of terrestrial radio stations – old media – and it was only in that business that Plaintiff employed the Defendants.” Ultimately the two sides were ordered into mediation on the matter. The terms of the settlement have not been made public.

Industry News

Yesterday’s (9/26) Top News/Talk Media Stories

The efforts in congress to avoid a looming government shutdown; the bribery allegations against U.S. Senator Bob Menendez (D-NJ) and his refusal to step down; the impeachment inquiry into President Joe Biden; the 2024 presidential race and tonight’s GOP candidates’ debate; former President Donald Trump’s legal battles; the Hunter Biden investigation; the Alabama redistricting case; the FTC and 17 states sue Amazon for monopolistic practices; the Writers Guild of America agrees to end its 148-day strike; and former White House aide Cassidy Hutchinson’s book Enough were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WWO: Why AM/FM Radio is a Great Place to Promote Podcasts

This week’s Cumulus Media | Westwood One Audio Active Group blog investigates the connection between AM/FM radio listening and podcast listening and concludes that “a majority of the podcast audience also listens to AM/FM radio and vice versa.” It reports that Edison Research’s Infinite Dial study reveals that of the weekly AM/FM radio audience 45% listen to podcasts weekly, 55% listen to podcastsim monthly, and 77% have ever listened to podcasts. “All of this podcast and AM/FM radio audience duplication means there are great cross-promotion opportunities.” Among the podcast audience, over half the ad-supported time spent goes to podcasts themselves at a 53% share. AM/FM radio follows with a 37% share. Distantly following are ad-supported SiriusXM (4%), ad-supported Spotify (3%), and ad-supported Pandora (3%). Additionally, MARU/Matchbox was commissioned to study Cumulus Media radio listeners who listened for at least an hour to stations in Dallas, Chicago, Detroit, San Francisco and Atlanta and were exposed to promos for eight Cumulus Podcast Network podcast titles. Overall, 54% of the Cumulus radio audience were aware of the eight Cumulus Podcast Network podcasts. A much larger promotion of heavy AM/FM radio listeners (67%) were aware of the podcast titles, and a whopping 75% of the heavy AM/FM radio streaming audience were aware of the podcast titles. Read the blog here.

Industry News

Yesterday’s (9/25) Top News/Talk Media Stories

The looming shutdown of the federal government; the UAW strike affecting the Big 3 auto makers; the 2024 presidential race; the impeachment inquiry into President Joe Biden; former President Donald Trump’s legal battles; the corruption charges against U.S. Senator Bob Menendez (D-NJ); the U.S. migrant crisis; former White House aide Cassidy Hutchinson’s book Enough; and “NCIS” and “Man from U.N.C.L.E” actor David McCallum dies at 90 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: Sell Yourself a Schedule

By Holland Cooke
Consultant

imI asked my pal, longtime radio seller, now retired: “How often were you asked, ‘How much would you charge for ONE commercial?’”

“Many times!” he guffawed. “I told ‘em ‘Keep your money! It won’t work!’” And he would explain to the prospect that repetition is the key to radio advertising.

Pitch like your happiest advertisers

Smart reps schedule commercial flights using the Radio Advertising Bureau’s Optimum Effective Scheduling formula (OES), because “message retention and recall begins after three exposures.”

Don’t stop there. I don’t know WHEN I’ll need to buy a tire, but when that next nail finds me, I know WHERE I will buy, because that retailer advertises enough to own “tires” in my mind. Purchasing a whole car is more foreseeable, and I’ve read that it takes many buyers 90 days to pull the trigger. So, if the copy is just right, always-on always works.

Programmers: Are you selling your station, on its own air, with the frequency we preach to clients? And – no matter how often you freshen your imaging – is the benefit statement as consistent as the many ways “Liberty-Liberty-Libbberty” assures us “you only pay for what you need?”

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Sales 101: “Your best prospect is…”

Say it with me: “…an existing customer.”

To be clear: Nothing you say on-air will add cume, because the only people who hear your imaging are already listening.

Hey, who wouldn’t want a bigger budget for billboards over the Interstate? But it’s…the Interstate. Many who give it a glance (at most) don’t even live here. Some of those who do might give you a try. And whether they do or whether they don’t, there’s very little you can do to keep them sitting in a parked car, listening. So how can we invite them back more often?

Tip: On-hour news appointments, “a quick [name of network] update, throughout your busy day” as the world we live in has listeners wondering “What NEXT???” This is increasingly useful for music stations, with music now commoditized by non-broadcast competitors.

Rip me off

On-air promos accomplish three things:

— Defining the station, labeling your button in the listener’s mind.

— Asking for more occasions of listening, thus the newscast tip above.

— Listeners REMEMBER having-listened. Not just opportune in diary markets, where we want diarykeepers to round-up. 😉 In PPM markets, awareness drives use. So, in both cases, ratings are a memory test. And this matters even if you don’t subscribe to ratings, because advertisers need prospects to hear that tire commercial multiple times.

So, it’s worth your time to review all imaging and promos now airing. Of each piece, ask yourself: What does this accomplish? Does this convey why/when/how the listener should/can listen more often?

To hear 21 examples of imaging work I’ve done for client stations, click “DO listeners understand why to spend more time with you?” at HollandCooke.com

OK…ONE exception…

I asked my bud, who sold a lotta radio for a lotta years: “What if the request to buy ONE commercial was a pop-the-question surprise, to air when the hopeful groom knew she would be listening?”

“Ka-CHING!” he winked, “and I’d nick him good! You know what that ring cost?”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke

Industry News

Former Arizona Talk Host John C. Scott Dies at 80

Tucson.com reports that longtime Tucson market radio personality John C. Scott died on Friday (9/22) at the age of 80. He retired from his “John C. Scott Political Forum” program on Bustos Media’s KVOI-AM in July. Scott relocated to Tucson in 1967 and worked as the news anchor for KTKT-AM. He later became for news anchor for KVOA-TV, and KOLD-TV. He also hosted a talk show on KGUN-TV. In 1972, Scott won a seat in the Arizona State Senate where he served as a Democrat for two years. Current Tucson mayoral candidate Ed Ackerley comments, “He was a progressive conservative. I know that’s an oxymoron, but I believe had the best interests of the city at heart. His overall sense was that we can all come together, work together to make Tucson a better place to live.” Read the Tucson.com obit here.

Industry News

The Weekend’s Top News/Talk Media Stories

The efforts in Congress to avoid a government shutdown; the UAW strike targeting the Big 3 U.S. auto makers; the impeachment inquiry into President Joe Biden; former President Donald Trump leading Biden by 10 points in Washington Post–ABC poll; former President Donald Trump’s legal battles; the corruption charges against U.S. Senator Bob Menendez (D-NJ); Chairman of the Joint Chiefs of Staff Mark Milley exits his post; the U.S. migrant crisis: and the tentative end to the Writers Guild of America strike were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

RTDNA: News Consumers Want Journalists to Ask Tough Questions of Candidates

According to a study by Magid and commissioned by the Radio Television Digital News Association, most U.S. local news consumers want journalists to ask tough, but respectful, questions of candidates and regularly fact check those running for office. RTDNA released the data at its RTDNA23 in Minneapolis. The study finds 62% of local news viewers and listeners say it is “very important” that local sources andim journalists “ask tough, but respectful questions to get answers,” and 61% say it is very important they fact-check those candidates. RTDNA president and CEO Dan Shelley comments, “In our highly polarized society, Americans need to rely on their trusted local sources of news to get the facts about candidates, campaigns and other political issues. These findings offer a clear roadmap to ensure local reporters and news managers are providing voters with the information they crave to make critical decisions in the voting booth.” Other data from the study reflects news consumers’ attitudes about news organizations, finding that 47% of those surveyed said they were in strong agreement that the information they get from local news sources is accurate and correct. That number drops to 41% when local news outlets cover political issues. It also found that just 39% of people were in strong agreement that local news sources were balanced and represented all sides of an issue. See more from the RTDNA here.

Industry News

WXYT-FM, Detroit Announces New Morning Show

Audacy promotes Detroit sports talk personality Jim Costa to co-host of the morning show on sports talk WXYT-FM, Detroit “97.1 The Ticket,” following the conclusion of the Detroit Lions season in February. He’ll join current morning personality Jon Jansen and takes over for Mike Stone who is retiring. Costa hasim been with the station since February of 2021 and has served as evening host, prime-time fill-in host, and co-hosts the “Cash The Ticket” sports betting podcast with WXYT afternoon host Mike Valenti. Audacy Detroit SVP and market manager imDebbie Kenyon says, “I’m thrilled that Jim Costa will be the next co-host of the ‘97.1 The Ticket’ morning show. Jim has spent the last few years building a great relationship with his listeners. We look forward to the talents of Jim Costa and Jon Jansen entertaining and informing the Detroit sports audience and can’t wait to see how the show evolves in 2024.” Costa adds, “This is a dream come true for me. My whole career, I’ve chased the chance to build a show on ‘97.1 The Ticket.’ I grew up listening to this station and rooting for these teams. To start the conversation in Detroit every morning is special. Jon Jansen and I are a good contrast; we play off each other well, and I’m excited for the show we will create along with Heather [Park] and the entire morning show crew.”

Industry News

Triton Digital Releases August Podcast Ranker

Triton Digital’s ranker of the top U.S. podcasts for August (July 31 – Sept. 3) based on weekly average downloads has been released and not much has changed in the top ranks. NPR’s “NPR News Now” remains ranked #1, followed by audiochuck’s “Crime Junkie” at #2, and NBCUniversal New Group’sim “Dateline NBC” at #3. Radio related podcasts in the top 25 of this ranker include: Cumulus Podcast Network’s “The Dan Bongino Show” at #7, Cumulus Podcast Network’s “Mark Levin Podcast” rising four spots to #19, and Salem Podcast Network’s “The Charlie Kirk Show” at #22. Just as it did last month, Triton notes that Cumulus experienced data collection issues with the Daily Wire shows (such as “The Ben Shapiro Show” which ranked #3 in the June report) during this period. See the August ranker here.

Industry News

Audacy and Amy Poehler Release New Comedy Series

Audacy and Amy Poehler’s Paper Kite Productions are debuting “Say More with Dr? Sheila.” The series stars Poehler as Dr? Sheila, a fictional world-class therapist and life coach with questionable methods andim credentials counseling a new couple every week. Couples will be played by a cast of esteemed actors and comedians including Fred Armisen, Ike Barinholtz, Kate Berlant, Janine Brito, Rachel Dratch, John Early, Tina Fey, and more. Executive producer Liz Cackowski says, “We are huge fans and listeners of podcasts in every genre. Love self-help podcasts, love true crime, love the celebrity interview show, all of it. And as comedians, we show our love through parody, which perhaps is something the next self-help podcast can help me work through. We’re excited to partner with Audacy to bring this series to life.”

Industry News

Outkick Unique Viewers Up 9%

According to data from Comscore, multimedia sports platform OutKick delivered 20 million total multiplatform minutes and 19 million total multiplatform views during the August 2023 period. The platformim also saw 5.2 million total multiplatform unique viewers, up 9% year over year. Outkick founder (and co-host of the Premiere Networks nationally syndicated “Clay Travis and Buck Sexton Show”) Clay Travis says, “OutKick’s growth continues to spotlight our cutting-edge content and fearless talent. I’m excited for what’s to come especially with college football and NFL in full swing.”

Industry News

Yesterday’s (9/20) Top News/Talk Media Stories

Criticism of President Joe Biden’s handling of the economy; the Fed keeps interest rates as they are for now; House Speaker Kevin McCarthy’s attempt to avert a government shutdown; Attorney General Merrick Garland testifies before the House Judiciary Committee on the Hunter Biden investigation; the impeachment inquiry into President Joe Biden; former President Donald Trump’s legal battles; the 2024 presidential race; and Volodymyr Zelensky’s trip to Washington to seek more aid for Ukraine’s battle against Russia were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Report: Good Karma to Pass on WEPN-FM, New York After Lease Expires

According to a report by Andrew Marchand at the New York Post, Good Karma Brands – which is currently leasing WEPN-FM, New York from Emmis Communications for its “ESPN New York sportsim radio brand – will not continue the lease after it expires on August 31, 2024. Good Karma owns WEPN-AM, New York and company chief Craig Karmazin tells the Post, “We’re committed to serving the New York sports fan and with the combination of our AM signal, the ESPN New York app, podcasts, smart speakers, YES and other additional audio and video distribution, investing in an FM signal was not relevant in the way it was a decade ago.” The piece states the lease price for the signal is “in the $12.5 million per year range.” It also reports that sources indicate Emmis is seeking roughly $50 million in a purchase deal. Read the Post piece here.

Industry News

FOX Sports Radio Unveils “Overpromised with Covino & Rich” Video Podcast

FOX Sports Radio is debuting a new, weekly video series and podcast starring Steve Covino and Rich Davis called, “Overpromised with Covino & Rich.” The duo hosts the daily afternoon program on the FSRim network, and this new project takes the audience “on a wild ride through the hottest headlines, trends, and debates that didn’t quite make it onto their daily radio show.” New episodes are posted Wednesdays on FOX Sports Radio’s YouTube page, and the podcast is available on iHeartRadio and everywhere podcasts are heard.