In this week’s column, consultant Holland Cooke asks veteran broadcasters (l-r) Mike McVay, Jay Philippone, Gene Valicenti, and Paul Gleiser: “How do you keep up this pace?” Clue: They have a genuine love of our craft. Read Cooke’s column here.
The news/talk show “75 Radio Show” co-hosted by Walter Yurkiw and Peter “Scoop” Stanton announces that Danila Rodrigues joins the show as its “radio spokesmodel.” The program is syndicated
by Liberty News Radio Network from its flagship station WMQM-AM/W227DQ, Memphis. The show says, “Danila has immigrated to America from Brazil to live the American Dream! And we couldn’t be happier! She has been featured in Moevir, Latinos Today and Pump magazines.” Rodrigues is the second female member on the show, joining special correspondent Heather Powers McBride.
The Israel-Hamas war, U.S. protests, and the rise in anti-Semitic incidents; former President Donald Trump’s legal battles; the 2024 election and arguments to bar Trump from the ballot over the “insurrection clause”; the deadly shooting in Tampa; President Joe Biden’s executive order to guide the development of Artificial Intelligence; and the death of actor Matthew Perry were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consltant
Feel busy? Try keeping-up with these four:
— Like George Clooney’s character in “Up In The Air,” Mike McVay attained an elite status earned by only a handful when Continental Airlines was the principal carrier in Cleveland, his home base. And he’s still at it, consulting full-time since 1984.
— “Rhode Island’s anchorman” is ultimate split-shifter Gene Valicenti, who hosts 3 hours of radio on WPRO at 6AM (11 years), then at 6PM he co-anchors on NBC10 TV (31 years), both top-rated shows.
— For 10 years I’ve been riding 138 miles with owner Jay Philippone from his home in Pittsburgh to Connect FM + Sunny 106 in DuBois PA. He lived there when his children were young, then moved to the Burgh’ when he bought stations in nearer West Virginia; and “because you get home quicker from Pirates and Penguins and Steelers games.”
— And for 20 years I’ve followed owner Paul Gleiser “106.3 miles door-to-door” from his home in Dallas to KTBB + KRWR in Tyler-Longview. Why the trek? “My wife gets to do what she wants to do” in the culturally rich Metroplex, and where she is a university professor.
How DO they do it?
“On the cusp of my 65th birthday,” Jay laughs, “that’s a good question!” As bosses, he and Paul are innately motivated. Gene sets the alarm for 5AM, but – because “I just can’t wait to get on the radio — I find myself getting up earlier,” to execute a show he and his producers mapped-out the day before.
Their love for our craft is clear. Mike says he’s “up late and up early because l absolutely love what I’m doing. I really don’t feel like I’m working for the most part.”
Their routine seems anything-but
Gleiser has gone-though “a lot of tires” making his trans-Texas trek 4 days a week since 1991 (on Wednesdays in his ATW Creative Services studio in Dallas). And he makes the most of all those miles: “I’m in the News and Talk business, so I use that time to consume news and keep myself current.” As does Philippone; and all that back-N-forth time affords them an invaluable perspective listening in-car, where AM/FM radio is still #1.
Mike McVay travels 3 weeks a month (down from 48 weeks X 5 days pre-pandemic), unlike Gene Valicenti’s 6AM + 6PM gigs that keep him closer to home. And, yes, Gene naps between shows (“30 minutes, longer makes it worse”). But by 5PM he’s in the bustling NBC10 newsroom, where “I start to work on the 6P TV script” he’s given, “which I go through and rewrite almost every story and tease, to make the copy sound like me.”
Technology: Friend or foe?
“Yes!” Gleiser quips. “There are only tradeoffs.” On the plus side, the pandemic-necessitated telecommuting that has transformed so many other industries has shown radio new options.
Jimmy Failla’s first affiliate remote was from KTBB, where – minutes before airtime – Internet service failed. If I hadn’t seen it in person, I wouldn’t have believed that we fed New York via an iPhone hotspot. And as Failla’s frequent fill-in, Paul has hosted the show from KTBB and from home in Dallas and in-studio at Fox/NY, and my trained ear can’t hear the difference. And when Valicenti does his radio show at home Monday and Friday mornings, he can even do his live NBC10 TV simulcast hit there.
Philippone raves about the Radio.cloud automation system “that allows us to work and manage the product and diagnose transmitter problems from anywhere.” But he confesses that “I’m still working on a perfect way to manage my In box, to be able to keep-up” with the volume of communication and information, the velocity of which is “lots faster than pre-Internet/pre-Email days.”
During my 17 years as McVay Media news/talk specialist, I learned lots from Mike about keeping organized. “Obsessive about detail and staying focused on the job at hand,” he types meeting notes in real-time. “I do everything I need to do as quickly as it can be done,” which also means making the most of all that time in-flight. He warns managers to “prioritize properly, so the crisis of one person doesn’t become a crisis for someone else.”
It takes a team
Gene Valicenti admits “I got lucky with two good producers,” one at WPRO the other at NBC10. “They’re both fast and technologically-savvy,” and his radio producer “can quickly find something during commercial breaks.” He talks with both producers several times each day, and they talk to each other. “It’s all about cross-promoting, cross-purposing” on-air material from station-to-station, win-win.
Paul Gleiser IS his stations. He has a PD, but he himself is owner, GM, Sales Manager, Promotion Manager, and choosy endorsement spot talent. “It’s an unusual management structure,” in which “everybody is in Sales, and everybody knows their job, and has tenure, almost zero turnover” (the last couple openings were because two longtime staffers died suddenly, too young).
Jay Philippone is at his Pennsylvania stations Mondays (interacting with each staffer and finalizing his visit to-do list) and Tuesdays (“meetings day”) and Wednesdays (follow-through). He has a full-time GM and “she’s been on the job 30 years next month, someone to make sure things get done and ‘the trains run on time.’”
Hitting Pause
Mike urges “find time to turn it off. Let your brain be on rest, and entertain yourself.” He’s a sports fan, and binge-watches his favorite TV shows. Jay will “take a half day and not work, just read,” and he calls that decompression “really, really worthwhile.”
But retirement? McVay: Nope. Gleiser: “And do WHAT?” Philippone: “I’ve been in radio since I was 19 and I love what I do.” When I ask “If you didn’t do this?” Jay admits “I don’t have an answer,” and he thinks “it would be easy to lose a sense of direction.” As did his retired friend who said “it sucks.”
Valicenti is struck by the reach of WPRO’s station stream: “You would not believe how many rely on it,” and when it hiccups “we hear about it!” And not just from locals using the station app and smart speakers. He has a big following in Florida, seasonal snowbirds and Rhode Island ex-pat retirees who are frequent callers. When the time comes? “Maybe doing a radio show from Florida,” where – vacationing recently in Naples – he was greeted by New England accents when spotted in restaurants callers had recommended.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke
Cumulus Media Inc is the first audio group to report third quarter 2023 operating results in a year that’s been challenging for all media reliant on advertising. Today’s Q3 report reveals net revenue of $207 million, a decline of 11% over the same period in 2022. Cumulus reports net income during the quarter of $2.7 million, down 68% from a year ago. However, for the first nine months of 2023, the company reports
a net loss of $19.8 million. Cumulus reports in segments, and for the Q3 period total broadcast radio revenue was $146 million, down 17.4% from a year ago. Spot revenue was down 15.2% while network revenue declined 22.8% from Q3 of 2022. Cumulus’ digital segment reports revenue of $37.2 million, an increase of 6.6%, year-over-year. Cumulus CEO Mary G. Berner states, “Third quarter revenue and Adjusted EBITDA finished in line with expectations with results reflecting the continued dichotomy between local 
and national business lines. Despite the challenging environment, we maximized performance by continuing to focus on areas we can control, including growing each of our digital businesses, reducing costs, and improving our balance sheet through non-core asset sales and debt reduction. These actions have further improved the company’s revenue growth profile, operating leverage, financial flexibility, and strategic optionality and, collectively, position us to rebound when the advertising environment improves. While we are continuing to see weakness in national markets, as companies are starting to set their 2024 marketing budgets, we are seeing some initial indications from key national advertisers in several categories that sentiment is improving for next year. That tone, combined with the anticipation of a robust political spending cycle, gives us cautious optimism that we may be seeing the early signs of a market recovery.”
The cross-platform program “Iowa Talking Points” – produced by NRG Media and Mudd Advertising, took to the road last Friday (10/20) for a remote broadcast that featured GOP presidential candidates
Gov. Ron DeSantis, Amb. Nikki Haley, Vivek Ramaswamy, Sen. Tim Scott, Gov. Doug Burgum, Gov. Asa Hutchinson, and Ryan Binkley. “Iowa Talking Points” is produced for live video stream, 
video and audio on-demand playback, and radio rebroadcast by NRG’s “News/Talk 1540” KXEL, Cedar Rapids-Waterloo and is hosted by KXEL program director and host Jeff Stein. Previous programs in the series have been produced in front of a live studio audience from Mudd’s state-of-the-art “Studio5@Mudd” facility in Cedar Falls. Last week, the team arranged a special live broadcast from the annual tailgate fundraiser sponsored by Iowa State Rep. Mariannette Miller-Meeks. Stein says, “There are very few opportunities to have access to this many candidates at one time. Engaging with them in this way gives our audience the best information free from sound bites and media filters.” Pictured here is Stein with DeSantis (left) and Haley (right).
As reported by UPI, conservative talk media personality Larry Elder suspends his campaign for the
GOP presidential nomination and says he’ll put his support behind Donald Trump. “As I look at the path forward, and after careful consideration and consultation with my campaign team, I have made the difficult decision to suspend my campaign.” Elder was unable to get a spot on either of the two Republican presidential debates held so far. Read the UPI story here.
PodcastOne announces today it acquired the exclusive sales and distribution rights, as well as certain ownership and IP/derivative rights, to the top true crime podcast, “The Opportunist.” PodcastOne
president and co-founder Kit Gray says, “The Opportunist is an incredible complement to our existing slate of award-winning true crime podcast programming. There is no more fitting time than now to debut the show on our network. We look forward to growing the show’s existing audience.”
Audacy Austin names Manimala “Momo” Vemireddy as regional promotions director. In this role, she’ll work closely with market and brand leadership and regional promotions leads on the ideation,
implementation and management of all market events, promotions and contesting initiatives and support similar initiatives within the region that includes Dallas, Houston and New Orleans. Audacy Austin SVP and market manager Bob Mackay says, “Momo has all the mojo going as far as being connected promotionally in Austin. She loves live music and being out with the brands, which made her the perfect choice to work alongside our vice president of programming Nikki Nite, to help elevate the Audacy Austin marketing efforts.” Audacy operates news/talk KJCE-AM and three music brands in the Austin market.
Nexstar Media Group’s WGN, Chicago was honored with 2023 Silver Dome Awards in five categories from the Illinois Broadcasters Association at the organization’s reception on Tuesday (10/24) in Bloomington-Normal. The awards were: Best Continuing Coverage – “Highland Park Fourth of July
shooting”; Best Hard News Story – “The latest from Highland Park following the Fourth of July parade shooting” for news director Ryan Burrow (pictured holding two of the awards) and talk host John Williams; Best Radio Personality – John Williams; Best Radio Series or Documentary – “Ukraine-Russia War: Russia launches an attack on Lviv” (11/15/2022) for Bob Sirott, Joseph Lindsley, Joe Romano, Hayley Boyd; and Best Sportscaster – Dave Eanet. WGN Radio VP and general manager Mary Sandberg Boyle says, “These awards from the IBA serve as a compelling testament to our station’s ability to provide vital information to our local community during critical times. The collaboration between Channel 9, NewsNation, and our own newsroom proves the strength of our combined resources, ensuring that we remain a trusted source of news for Chicagoland.”
After saying he would retire immediately if the Arizona Diamondbacks won their two final games against
the Philadelphia Phillies to make the World Series – which they did – SiriusXM sports talk personality Chris “Mad Dog” Russo said on Wednesday’s “Howard Stern Show” that the retirement statement was a “throwaway line” and he would not retire. Stern then urged him to accept “punishment” in the form of a stunt: Russo would wear a Diamondbacks-themed bikini and walk down the street in Manhattan carrying a sign saying, “I am a liar and a dope.”
Effective Tuesday (10/31), the “Good Day with Doug Stephan and Jai Kershner,” show along with Stephan
MultiMedia’s weekend programs, are migrating to new satellite distribution as the programming shifts from GCN Channels 1, 3, 4 & 6 to Wegener/Westwood One Satellite Channel A-1DBV165. GCN will continue to offer audio access via Echo Box.
Salem Media Group announces that attorney and WNYM, New York host Arthur Aidala will join the Salem Radio Network program “The Mike Gallagher Show” for “The Arthur Aidala Power Hour Legal
Segment” every Friday at 11:45 am. Salem New York VP and general manager Jerry Crowley says, “At a time when politics and legal matters are inextricably linked, like at no time in America’s glorious past, AM970 has brought Mike Gallagher and Arthur Aidala together to make sense of it all.” Aidala adds, “Mike Gallagher consistently delivers informed and intelligent conversation to a vast national audience. I’m grateful for the opportunity to visit with him each Friday and provide context and insight to the legal issues of the day. I hope Mike and his listeners are as excited as I am.”
Congressman Mike Johnson (R-LA) is elected new Speaker of the House; the Israel-Hamas war and the controversy in the U.S. over publicly declaring support for either Israel or the Palestinians; former President Donald Trump’s legal battles; the 2024 presidential race; the U.S. migrant crisis; Supreme Court Justice Clarence Thomas’ forgiven RV loan; the FDA’s notice that COVID-19 vaccinations can bring an elevated risk of stroke if given in combination with flu shots to older people; and Hurricane Otis slams Acapulco, Mexico were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
Former FOX News Channel star Tucker Carlson is launching his new digital media platform Last Country Inc and has signed its first flagship advertiser. PSQ Holdings describes its PublicSq. as a “marketplace of patriotic businesses and consumers” focusing “on highlighting the patriotic, parallel
economy found on PublicSq.” The agreement includes collaborative content segments that will air on Tucker Carlson’s show on both X and Last Country’s own platform. Last Country CEO Neil Patel comments, “We are proud to announce that our new media venture will be partnering with PublicSq. as our first advertiser. PublicSq. is a key company in the parallel economy, specifically countering the Chamber of Commerce and Amazon. There is a wave of disruption coming to the media and economic establishment, and our companies will help accelerate this overdue shift.”
SiriusXM and FOX News Media announce they have signed a new, longterm agreement for SiriusXM to
continue carrying FOX News Channel, FOX Business Network and FOX News Headlines 24/7 exclusively across SiriusXM’s platforms. Additionally, FOX News On-Demand Audio will remain available on the SiriusXM app. FOX News Media president and executive editor Jay Wallace says, “We value our relationship with SiriusXM and are pleased to extend our broadcast agreement, ensuring their audience continued access to their favorite FOX News personalities and powerful primetime lineup.”
iHeartMedia Inc will hold an earnings call to discuss its financial results from the third quarter of 2023 and its business outlook on Thursday, November 9 at 8:30 am ET. The company will release its Q3 2023 financial report prior to the earnings call.
Beasley Broadcast Group Inc will report its 2023 third quarter financial results before the market opens on Wednesday, November 1. The company will host a conference call and webcast at 11:00 am ET that morning to review the results.
Red Apple Media’s 77WABC is saluting law enforcement today (10/25) with “Respect the Blue, Trust The Blue, Back the Blue, “an all-day tribute honoring the men and women in law enforcement who risk their lives every day to keep New York City and America safe.” The day’s events include a drive to raise money for the 77WABC Foundation’s Back the Blue Fallen Officer Family Fund.
iHeartMedia Memphis — including news/talk WREC-AM — announces the 8th annual “Cognac, Cars & Cigars” on Saturday, November 4. A portion of the ticket proceeds will benefit local charity Merge Memphis, a non-profit with a mission to serve homeless women.
The failure of Congressman Tom Emmer to secure enough support to become the next House Speaker and Congressman Mike Johnson’s bid for the post; the Israel-Hamas war and the controversy in the U.S. over publicly declaring support for either Israel or the Palestinians; former President Donald Trump’s legal battles; the 2024 presidential race; the U.S. migrant crisis; and 42 states sue Meta saying Facebook and Instagram are addictive and target children were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
The latest blog post from Cumulus Media | Westwood One’s Audio Active Group features data from Nielsen’s Total Audience Report for Q3 of 2023 that indicates “AM/FM radio’s persons 18-49 average audience is now +5% greater than television.” Other takeaways from the research include: 1) Since
2018, Nielsen’s Total Audience Report reveals the 18-49 weekly reach of live and time-shifted TV has dropped -26%. Over the same period, TV’s daily time spent is down -59%; 2) cord-cutting is a major driver of TV’s audience collapse: The MRI Simmons January 2023 “How Americans Watch TV” report reveals 51% have cut the cord; 3) While a huge number of Americans have abandoned traditional TV for streaming, AM/FM radio remains the dominant audio platform: According to Edison Research’s Q2 2023 “Share of Ear,” AM/FM radio has a massive 69% share of U.S. ad-supported audio. AM/FM radio audience shares are over 17 times larger than ad-supported Pandora and ad-supported Spotify. See the full blog post here.
Audacy announces that Ryan Lange is promoted to vice president of client success and strategy in its Midwest region. In this role, Lange will oversee sales strategy and digital fulfillment teams for Audacy’s
Chicago, Cleveland, Detroit, Madison, Milwaukee and Minneapolis markets. He has been serving the company as director of digital sales and strategy. Audacy regional president Rachel Williamson states, “Over the past four years, Ryan has played a pivotal role in developing our critical sales support team, and his invaluable contributions have been instrumental in building strong relationships with clients. We look forward to continued growth and innovation under his leadership across the region.”
Podcast Radio reveals that a study by Coleman Insights concludes that 81% of respondents would be very likely or somewhat likely to listen to a radio station that broadcasts curated podcasting content. A description of Podcast Radio was tested via Coleman Insights’ Pod Predictor service. The appeal and
listener likelihood based on a description of Podcast Radio was measured among a panel of 500 18-64-year-old podcast consumers in the United States. Podcast Radio founder and CEO Gerry Edwards says, “Podcast Radio can help radio effectively play offense to the rise of podcasts as an in-vehicle, in-home and mobile entertainment choice. This new data reinforces that strong, engaging, spoken-word content continues to evolve in exciting ways to meet the needs of U.S. listeners. That can enable radio to remain competitive and provide an attractive alternative for radio stations and radio groups.”
FOX News Channel brings Danamarie McNicholl aboard as a Miami based correspondent, effective November 6. McNicholl is an Emmy Award-winning reporter who served with KFMB-TV, San Diego for
the past two years. Prior to that she served as a reporter and anchor for KREM-TV, Spokane. McNicholl holds a bachelor of arts degree in broadcast and electronic journalism from Gonzaga University and is currently finishing her master’s degree in criminal justice and cybersecurity at Boston University. She is also a member of The Miss America Organization and was named Miss Washington in 2018.
PodcastOne releases preliminary financial data for the company’s Q2 fiscal 2024 period ended September 30, 2023 estimating revenue for the period will be more than $10.5 million, an increase of 24%.
Cumulus Media will host a conference call on Friday (10/27) at 8:30 am ET to discuss its third quarter 2023 operating results. The company will issue a press release containing a summary of these results before the call at approximately 8:00 am ET.
SiriusXM launches its coverage of the 2023-24 NBA season tonight with the NBA Champion Denver Nuggets hosting LeBron James and the Los Angeles Lakers, followed by the Phoenix Suns visiting the Golden State Warriors on the SiriusXM NBA Radio channel.
The Israel-Hamas war and the various protests against Israel’s response to the Hamas attacks; eight House members line up for House Speaker post; former President Donald Trump’s legal battles; the 2024 presidential race; Saudi Arabia’s global investment conference; and the UAW strike expands to a Dodge Ram facility in Michigan were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
After post-consolidation cutbacks have whacked local on-air content, there’s now angst that Artificial Intelligence can – literally – dehumanize radio (and other media – HUGE issue in the SAG-AFTRA strike). Voice cloning is child’s play; and several vendors are already peddling AI gimmicks to radio stations.
Glass-half-full: When I asked, “How talk radio hosts and DJs can use ChatGPT to prepare shows,” the robot replied instantly…
“Talk radio hosts and DJs can leverage ChatGPT to enhance their show preparation, generate engaging content, and connect with their audience more effectively. Here’s a guide on how they can use ChatGPT effectively:
— Show Topic Generation: Use ChatGPT to brainstorm and generate unique and interesting show topics. Input keywords related to your show’s theme or current events to get topic suggestions.
— Content Research: Ask ChatGPT to provide background information on a particular topic or guest. It can summarize recent news, provide historical context, or even suggest relevant questions.
— Interview Preparation: Use ChatGPT to generate interview questions and talking points. Input information about your guest or their expertise, and ChatGPT can help you create a list of thoughtful and engaging questions.
— Script Writing: When scripting segments or promotional materials, you can collaborate with ChatGPT to draft scripts. It can provide creative ideas for introductions, transitions, and promotional announcements.
— Audience Engagement: Ask ChatGPT to generate polls, questions, or discussion points to engage with your audience during live shows. It can also help create intriguing teasers to promote upcoming segments.
— Fact-Checking: Use ChatGPT to fact-check information before presenting it on air. This ensures the accuracy of your content and maintains your credibility.
— Content Expansion: If you need to expand on a topic or provide additional information during a show, ChatGPT can help by generating elaborative content or explanations.
— Generating Show Summaries: After the show, ChatGPT can assist in creating summaries or show notes for your listeners, making it easier for them to catch up on missed episodes.
— Storytelling and Narration: DJs can use ChatGPT to help craft engaging stories or narratives to share with their audience, making their radio shows more entertaining and relatable.
— Creative Segment Ideas: Ask ChatGPT for creative ideas for segments, games, or challenges to keep your show fresh and exciting.
— Language Assistance: For DJs hosting shows in multiple languages, ChatGPT can help with translation, pronunciation, and language learning, ensuring smooth communication.
— Show Promotion: Collaborate with ChatGPT to create compelling social media posts, newsletters, or blog content to promote your shows and engage with your audience online.
— Handling Caller Questions: If you take live caller questions, ChatGPT can assist in formulating responses or clarifying complex issues for your callers.
— Real-Time Updates: For breaking news or sudden changes, ChatGPT can provide real-time updates and help you adapt your show’s content on the fly.”
Remember how those Terminator movies warned-against SkyNet A.I. becoming self-aware? While there’s no question that ChatGPT is the cure for writer’s block, its response ended with some impressive self-awareness, a reminder that YOU are the author of your show: “Remember to review and edit the content generated by ChatGPT to ensure it aligns with your show’s tone, style, and audience preferences. ChatGPT can be a valuable tool for radio hosts and DJs, streamlining the preparation process and enhancing the overall quality of their shows.”
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke