Christopher “Mad Dog” Russo and SiriusXM Ink Multi-Year Deal
Radio Hall of Famer Christopher “Mad Dog” Russo has signed a new three-year agreement to remain the face and voice of SiriusXM’s popular national all-sports talk channel, Mad Dog Sports Radio (channel 82). Russo will continue to host his daily all-sports show, “Mad Dog Unleashed,” every weekday (3:00 – 6:00 pm ET). The new agreement will extend Russo’s tenure on SiriusXM through its 19th year. He joined SiriusXM to launch Mad Dog Sports Radio in 2008. “SiriusXM is my radio home,” said Russo. “I’m proud of what we’ve built here over these last 16 years. I love the platform and the freedom to be me and do the kind of show my audience and I enjoy. Four decades into my career I can honestly say I am as excited to turn on that mic and talk to my listeners every day as I was when I first started my career!” “While he has inspired a lot of imitators over the years, there’ll never be anybody else on the air like Chris,” said Scott Greenstein, SiriusXM’s president and chief content officer.
“He’s more popular and dynamic today than he has ever been and we couldn’t be more excited and proud to have him continue his legendary career on SiriusXM.” In 2022 Russo was inducted into the Radio Hall of Fame, recognizing a pioneering on air career that has spanned four decades and made him one of the most prominent and popular hosts in radio history. After 19 years hosting the market-leading “Mike and the Mad Dog” show on WFAN, Russo embarked on the second major chapter of his career with SiriusXM and built his Mad Dog Sports Radio channel into a popular national sports talk platform. (Photo credit Maro Hagopian).
Musburger Media has bought back sports betting network VSiN for an undisclosed price from DraftKings; the latter acquired VSiN in March 2021. VSiN founders Brian Musburger and Bill Adee will again lead it with an eye on moving it forward. They were part of the team launching the multi-platform broadcast and content company in 2017. As Musburger explains, “A lot has changed in the sports betting industry over the past three-and-a-half years, but our original vision for VSiN still holds. We are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere. We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.” DraftKings’ chief marketing officer Stephanie Sherman notes, “DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals. We want to thank Brian, Bill, and the entire team at VSiN for a great relationship; we look forward to continuing to advertise on the network.” In addition to iconic sports broadcaster Brent Musburger, VSiN’s current talent roster includes knowledgeable sports betting experts. VSiN’s content is accessible through its 24/7 stream, as well as multiple channels including 300 terrestrial radio stations; a dedicated channel on iHeartRadio and Tune In; YouTube TV; NESN; Rogers’ Sportsnet; AT&T Pittsburgh; and Marquee Sports Network.
iHeartPodcasts and Pushkin Industries have launched a new six-part true crime podcast that will dive into the 2020 disappearance of Lydia “Dia” Abrams of Idyllwild, CA. Throughout the series, journalist Lucy Sherriff will reveal the culmination of her four-year investigation into Dia’s disappearance, uncovering a tangled web of manipulation, power, estranged families and greed. “Where’s Dia?” will be available to listeners beginning today 7/23), with new episodes posting on Tuesdays. Listen now 
Atlanta radio programmer Pete Spriggs will be among this year’s inductees to the Legends of Georgia Radio Hall of Fame. He commented to The Atlanta Journal-Constitution’s Rodney Ho, “It’s really great to be recognized with so many fantastic broadcasters. It was a blessing to have Cox Radio hand me the keys [to Atlanta news/talk WSB-AM] to work beside such great talent. We all accomplished some great things together.” Spriggs took over as program director of WSB-AM in 2000 and served as director of branding and programming. WSB-AM was the top billing radio station in America for four consecutive years. In 2010, Spriggs managed the addition of an FM signal (WSBB) and the departure of Neal Boortz, as well as bringing in new talent such as Herman Cain, Erick Erickson, Eric Von Haessler, and Mark Arum. The station also acquired Rush Limbaugh from cross-town rival WGST. WSB-AM earned multiple Marconi Awards, 
including 2018’s “Major Market Station of the Year.” Spriggs retired in February 2020. Also named as part of the third annual Hall of Fame inductees are Rome Radio Partners managing partner Howard Toole; Steve Craig; Bobby Ellerbee; Bob Helbush; Brady McGraw; and Wendy Williams. The Friends of Georgia Radio will celebrate the inductees into the Legends Hall of Fame next month (8/24) at the Sandy Springs Performing Arts Center.
During a presentation last week at Beasley Media Group Boston, the Massachusetts Broadcasters Association awarded 11 scholarships totaling $30,000. Scholarship checks were presented by MBA’s immediate past chair/Beasley Media Group vice president/market manager Mary Menna and MBA executive director Jordan Walton. According to Menna, “Beasley Media is proud to have participated in the MBA Student Broadcaster Scholarship for many years. It’s a worthwhile investment in supporting the next generation of radio and television employees.” Walton commented, “The MBA and its members have invested hundreds of thousands of dollars in our future broadcasters. We look forward to watching this group succeed in broadcasting in the years to come.” Menna and Walton delivered brief remarks to the scholarship winners before BMG Boston sports talk WBZ-FM “98.5 The Sports Hub” morning hosts Fred Toucher and Rob “Hardy” Poole spoke to the winners about their paths into broadcasting. Student Broadcaster Scholarships are given to students pursuing a career in over-the-air broadcasting and enrolled at a two or four-year accredited school.
Audacy Philadelphia sports talk WIP “Sports Radio 94” names 
Produced by “The Moth,” Tampa Bay public radio broadcaster WUSF will bring a live storytelling event to the Tampa Theater on October 10. The show will feature a diverse lineup of guests telling personal stories of adventure, struggle, redemption, and creativity. Guests tell their stories without notes in the long tradition of a community gathering around the fire to share their experiences and their culture. University of South Florida-owned WUSF general manager JoAnn Urofsky tells TALKERS, “Events such as this are a key part of our mission to connect residents of Florida with news, information and entertainment that’s meaningful to their lives. These events are also wonderfully fun and a great place for our community to gather and enjoy a great show.” Each show starts with a theme, and the storytellers explore it, often in unexpected ways. Novelist George Dawes Green founded “The Moth” in 1997. The native Georgian wanted to recreate in New York City the feeling of sultry summer evenings when moths were attracted to the light on the porch where he and his friends would gather to tell spellbinding tales. Each story is true and every voice is authentic. “The Moth” has hosted these events in other cities including New York, Los Angeles, Boston, Seattle, and Denver.
following the retirement of Andy Lohman. Williams is serving as market manager for the company’s Fairbanks, Alaska operations. iHeartMedia division president Dan Lankford says, “I have had the privilege of working with Kim over the past four years while she served as market president for Fairbanks. I’m excited to see Kim’s passion and experience expand to all of the iHeartMedia stations across the entire Alaska and Hawaii area.”
Scottish Rite Auditorium in Collingswood, New Jersey on September 12th featuring Donald Trump Jr., EVP of the Trump Organization. The event will be moderated by WPHT talk host Dom Giordano and the station says the conversation will cover the presidential race, the state of our union and his worldview as a conservative firebrand.
township of Lower Merion with regard to its former headquarters in Bala Cynwyd, Pennsylvania. The original amount to be paid by Audacy was $1.4 million however that figure was later deemed incorrect and now the company agrees to pay the township $2 million. Audacy is still awaiting final approval from the FCC to be able to operate its radio stations as the new Audacy.
Now and Up First in the #1 and #2 spots, respectively, and NBCUniversal News Group’s Dateline NBC at #3. Movement of note for news/talk radio-related podcasts includes Cumulus Podcast Network’s “The Dan Bongino Show” rising one place to #6; iHeart Audience Network’s “The Clay Travis & Buck Sexton” show moves three spots to #23; and Cumulus Podcast Network’s “The Shawn Ryan Show” advances 13 places to the #26 rank. 
audio content in the last week; 37% of female sports audio listeners spent 5+ hours listening to sports audio in the last week; 2) Female sports audio listeners are more likely than male sports listeners to listen to sports audio with others: 80% of female sports audio listeners ever listen to sports audio with other people compared to 73% of male sports audio listeners; 3) Female sports audio listeners are turning to podcasts to seek new perspectives: 59% of female sports audio listeners and 67% of female sports podcast listeners say yes that they consume sports audio to hear unique perspectives on sports topics not covered in other media; and 4) There is an opportunity with female sports audio listeners as they lack a wide variety of content: 35% of female sports audio listeners agree that there aren’t enough sports audio programs that give different perspectives; 34% agree that there aren’t enough audio programs that cover the sports they like/follow.
ideal medium platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners also spend more online than TV viewers. AM/FM radio listeners and heavy podcast listeners over-index on Amazon Prime membership and purchase intent; 2) AM/FM radio makes your TV better – “20 gets you 50”: Nielsen Media Impact optimizations reveal shifting more media weight to AM/FM radio generates significantly more reach, especially among younger demographics 18-49. AM/FM radio does an extraordinary job increasing campaign reach among light TV viewers, who are far less likely to see retailer TV ads. The rule of thumb is “20 gets you 50”: a 20% shift of a TV media budget to AM/FM Radio generates a 50% increase in reach; and 3) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising.