Edison: Audio Important to Female Sports Fans
Edison Research says that the study “Sports Audio Report: Female Fans” from it, SiriusXM Media, and GroupM explores the unique audio listening habits of U.S. female sports fans and shows how they interact with sports beyond the field. Some of the key findings about women who listen to sports audio are: 1) Female fans devote significant time to sports audio content: 33% of female sports fans listened to sports
audio content in the last week; 37% of female sports audio listeners spent 5+ hours listening to sports audio in the last week; 2) Female sports audio listeners are more likely than male sports listeners to listen to sports audio with others: 80% of female sports audio listeners ever listen to sports audio with other people compared to 73% of male sports audio listeners; 3) Female sports audio listeners are turning to podcasts to seek new perspectives: 59% of female sports audio listeners and 67% of female sports podcast listeners say yes that they consume sports audio to hear unique perspectives on sports topics not covered in other media; and 4) There is an opportunity with female sports audio listeners as they lack a wide variety of content: 35% of female sports audio listeners agree that there aren’t enough sports audio programs that give different perspectives; 34% agree that there aren’t enough audio programs that cover the sports they like/follow.
ideal medium platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners also spend more online than TV viewers. AM/FM radio listeners and heavy podcast listeners over-index on Amazon Prime membership and purchase intent; 2) AM/FM radio makes your TV better – “20 gets you 50”: Nielsen Media Impact optimizations reveal shifting more media weight to AM/FM radio generates significantly more reach, especially among younger demographics 18-49. AM/FM radio does an extraordinary job increasing campaign reach among light TV viewers, who are far less likely to see retailer TV ads. The rule of thumb is “20 gets you 50”: a 20% shift of a TV media budget to AM/FM Radio generates a 50% increase in reach; and 3) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising. 
Next month, as the school year begins in so many places, the listeners that local retailers want as customers transition back to their “normal” routines. Their tempo changes and builds to a holiday season climax. And we – and our advertisers – want to be their soundtrack.
The fourth of four rounds of ratings information from Nielsen Audio’s June 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covered May 23 through June 19. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Urban One’s Indianapolis news/talk WIBC-FM adds six-tenths to finish the survey with a 7.5 share (weekly, 6+ AQH share) but remains ranked #4 in the market. iHeartMedia’s news/talk WISN, Milwaukee rises four-tenths for a 12.5 share finish and racks up its 10thconsecutive month at #1. (Good Karma Brands’ crosstown competitor WTMJ ceased subscribing to the ratings several months ago.) Cox Media Group’s Jacksonville news/talk WOKV-FM added seven-tenths to finish with a 9.4 share that lifts it to the #2 rank. 
iHeartMedia’s news/talk WFLF, Orlando, airing from 7:00 pm to 10:00 pm. iHeartMedia Orlando SVP of programming Ken Holiday states, “We are thrilled to welcome Jesse Kelly to WFLA Orlando! Starting Monday, July 15, Jesse will bring his unfiltered and unapologetic insights to our listeners. From history to politics to pizza, Jesse’s show has it all in a no-nonsense kind of way. Whether you’re a veteran like Jesse or just a good ol’ fashioned red-blooded American, the show has something for everyone.”
June 2024 PPM Data – Information for Nielsen Audio’s June 2024 survey period (May 23 – June 19) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
radio and television in St. Louis – will join news/talk KTRS, St. Louis to co-host the midday show with incumbent Wendy Wiese. Cusumano was most recently with sports talk KFNS, St. Louis until owner Dave Zobrist pulled the plug on local sports hosts and installed FOX Sports Radio. Zobrist is putting KFNS up for sale. The St. Louis Post-Dispatch reports that Cusumano is taking over the co-hosting duties from Jennifer Blome after her recent retirement.
added to the program schedule at Nexstar Media’s WGN, Chicago beginning Monday (7/15). WGN Radio VP and general manager Mary Sandberg Boyle says, “‘The Other Side of Midnight with Frank Morano’ is engaging, creative, and lively – a trifecta not often found in late night radio shows.” 
His expertise, passion, and approach align perfectly with our mission to deliver exceptional audio content and services.” In his new role, Jones will oversee all aspects of USRN’s operations, including programming, services, affiliate relations, and affiliate sales. He will continue to work closely with the talented team at USRN and parent company Gemini XIII to develop innovative strategies that enhance the network’s offerings and drive value for its affiliates and partners.
Hannon says, “Jeff has been one of our key sales management leaders for nearly three decades, leading robust sales teams and managing salespeople of all experience levels. He has also been an integral player in making ‘92.3 The Fan’ one of the market’s dominant revenue leaders while managing the relationship with our key partner, the Cleveland Browns. I know that Jeff will advance the legacy of Tom Herschel as Audacy Cleveland’s new leader, and I look forward to working with him to set the path forward.” Miller comments, “I am humbled, motivated and very excited to accept this fantastic opportunity to lead Audacy Cleveland. I look forward to working with our team and the entire organization to build on the success we experienced under Tom Herschel’s guidance.”
FP&A since 2020 and has been interim CFO for the past six months. CMG president and CEO Dan York states, “Brad brings a unique skillset and perspective to the role of CFO. He’s committed to maximizing company performance and efficiency and has been invaluable in helping CMG win in our local markets today while positioning us to continue to do so in the future. This is a well-earned promotion for Brad that also reflects the strength and depth of CMG’s talented team.”
“The Jesse Kelly Show” will originate from Milwaukee’s convention center beginning on Monday (7/15). The “Clay Travis & Buck Sexton Show” will broadcast from local affiliate “News/Talk 1130” WISN on Friday (7/19). Additionally, Sean Hannity will host “The Sean Hannity Show” along with his primetime FOX News Channel program “Hannity” live from Milwaukee. Ben Ferguson will also be on the ground in Milwaukee covering the convention for his various programs, including the nationally syndicated weekend program “The Ben Ferguson Show,” “The Ben Ferguson Podcast” and the “Verdict with Ted Cruz” podcast.
Lowe Walk Against Violence on July 20. Hosted by afternoon talk host Tory Lowe, the two-mile walk provides “an opportunity to come together and make a strong statement against violence, striving towards creating a safer and more harmonious community.” Lowe comments, “We cannot tolerate people who exemplify dangerous and unlawful behaviors that cause harm to innocent men, women, and children. The Walk Against Violence symbolizes strength and encouragement to those who are willing to act against the recklessness and negativity harming our communities.”