April 2023 PPM Ratings Takeaways – Part Three
April 2023 PPM Data – Information for the April 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
Nielsen Audio’s April 2023 sweep covered March 30 – April 26.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are March 2023 – April 2023 (6+).
PORTLAND
News/Talk: Alpha Media’s KXL “FM 101 News” 5.7 – 5.3, -.4, anchored in fourth-place
iHeartMedia-owned KEX “News Radio 1190” 2.4 – 1.7, -.7, #16 to #20
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.4 – 7.5, +.1, remains at #3
KOPB’s internet stream steady at 2.0, #20 to #19
Number One 6+: iHeartMedia adult contemporary KKCW, second straight month, 10.2 – 10.4, +.2
Largest 6+ March 2023 – April 2023 Increase: country KWJJ (+1.2)
Largest 6+ March 2023 – April 2023 Decrease: news/talk KEX and jazz KMHD’s internet stream (-.7)
CHARLOTTE
News/Talk: Urban One-owned WBT-AM/FM “Charlotte’s News Talk” flat at 5.2, fourth to fifth
News: None in the top twenty
Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.6 – 2.0, -.6, repeats at #16
Public Radio News/Talk: University Radio Foundation’s WFAE 3.8 – 3.7, -.1, #11 to #10
South Carolina Educational Television Commission-owned WNSC .5 – .7, +.2 #21 to #20
Number One 6+: Beasley Media Group urban AC WBAV, fourth straight month, 7.9 – 8.7, +.8
Largest 6+ March 2023 – April 2023 Increase: urban-rhythmic oldies WOSF (+1.3)
Largest 6+ March 2023 – April 2023 Decrease: hot AC WLNK (-1.0)
SAN ANTONIO
News/Talk: Alpha Media-owned KTSA “Stay Connected” unchanged at 3.6, #13 to #10
iHeartMedia’s WOAI “News Radio 1200” (Spurs) steady at 3.4, #14 to #12
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Texas Public Radio’s KSTX 1.8 – 2.0, +.2, repeats at #18
Number One 6+: Cox Media Group classic hits-oldies KONO-FM, fourth consecutive month, 7.8 – 8.3, +.5
Largest 6+ March 2023 – April 2023 Increase: adult contemporary KQXT (+1.3)
Largest 6+ March 2023 – April 2023 Decrease: rhythmic hot AC KVBH (-1.0)
SACRAMENTO
News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” steady at 9.4, #1
KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 4.2 – 3.7, -.5, sixth to ninth
News: None in the top twenty
Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.3 – 1.7, +.4, #19 to #17
Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.5 – 3.1, -.4, #10 to #12
Number One 6+: news/talk KFBK-AM & KFBK-FM, fourth month in succession, steady at 9.4
Largest 6+ March 2023 – April 2023 Increase: urban-rhythmic oldies KHYL (+1.0)
Largest 6+ March 2023 – April 2023 Decrease: classical KXPR (-.6)
PITTSBURGH
News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.5 – 3.8, +.3, #13 to #11
News: None in the top twenty
Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 6.8 – 7.1 +.3, anchored in fourth-place
Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.9 – 4.0, +.1, #12 to #9
Number One 6+: iHeartMedia classic hits-oldies WWSW, fifth month in a row, 10.8 – 10.1, -.7
Largest 6+ March 2023 – April 2023 Increase: CHR WKST and hot AC WLTJ (+.6)
Largest 6+ March 2023 – April 2023 Decrease: country WDSY (-.8)
SALT LAKE CITY
News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.1 – 6.5, +1.4, fourth to second
iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 4.8 – 5.0, +.2, repeats in sixth-place
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Utah’s KUER 3.3 – 3.0, -.3, #11 to #14
Number One 6+: Bonneville adult contemporary KSFI, sixth straight month, 12.0 – 11.9, -.1
Largest 6+ March 2023 – April 2023 Increase: news/talk KSL (+1.4)
Largest 6+ March 2023 – April 2023 Decrease: country KSOP-FM (-1.5)
LAS VEGAS
News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 2.0 – 1.8, -.2, #19 to #20
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: None in the top twenty
Number One 6+: iHeartMedia adult contemporary KSNE, seventh successive month, 10.0 – 11.2, +1.2
Largest 6+ March 2023 – April 2023 Increase: CHR KLUC (+1.6)
Largest 6+ March 2023 – April 2023 Decrease: Spanish contemporary KRGT (-.8)
ORLANDO
News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.0 – 5.1, +.1, locked in eighth-place
Cox Media Group-owned WDBO “Orlando’s News Talk” 3.7 – 3.5, -.2, repeats at #11
News: None in the top twenty
Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) .4 – .7, +.3, #21 to #20
Public Radio News/Talk: Community Connections-owned WMFE 2.1 – 2.2, +.1, #16 to #14
Number One 6+: Cox Media Group classic rock WMMO, first month, 6.3 – 9.4, +3.1
Largest 6+ March 2023 – April 2023 Increase: classic rock WMMO (+3.1)*
Largest 6+ March 2023 – April 2023 Decrease: urban contemporary WTKS-HD2 (-1.5)
*Represents the largest March 2023 – April 2023 increase (6+) of any station from all 36 PPM-markets analyzed thus far
CINCINNATI
News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 11.1 – 11.6, +.5, #1
cluster-mate WKRC “55 KRC The Talk Station” 3.3 – 3.5, +.2, #11 to #9
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.4 – 4.9, +.5, seventh to sixth
Number One 6+: news/talk WLW, 15th consecutive month, 11.1 – 11.6, +.5
Largest 6+ March 2023 – April 2023 Increase: rock WEBN (+.7)
Largest 6+ March 2023 – April 2023 Decrease: rhythmic hot AC WREW (-.6)
CLEVELAND
News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers, Guardians) 5.2 – 6.6, +1.4, tenth to sixth
News: None in the top twenty
Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.8 – 4.4, -4, #11 to #10
WKRK’s internet stream flat at 1.1, remains at #16
Public Radio News/Talk: Kent State University-owned WKSU 5.7 – 6.0, +.3 eighth to ninth
Number One 6+: iHeartMedia classic hits-oldies WMJI, sixth month in a row, unchanged at 10.0
Largest 6+ March 2023 – April 2023 Increase: rock WMMS (+1.9)
Largest 6+ March 2023 – April 2023 Decrease: urban contemporary WENZ (-3.1)**
**Represents the largest March 2023 – April 2023 decrease (6+) of any station from all 36 PPM-markets analyzed thus far
KANSAS CITY
News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.4 – 4.6, +.2, repeats in ninth-place
KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.2 – 1.3, +.1, stays at #20
News: None in the top twenty
Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.1 – 3.2, +1.1, #16 to #13
Public Radio News/Talk: University of Missouri-owned KCUR 5.0 – 4.6, -.4, fifth to ninth
Number One 6+: Cumulus Media classic rock KCFX, first month, 7.8 – 8.5, +.7
Largest 6+ March 2023 – April 2023 Increase: sports talk KCSP (+1.1)
Largest 6+ March 2023 – April 2023 Decrease: classic hits-oldies KCMO-FM’s internet stream (-.9)
COLUMBUS
News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.0 – 6.4, +.4, sixth to third
News: None in the top twenty
Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 6.2 – 5.3, -.9, repeats in fourth-place
Public Radio News/Talk: Ohio State University’s WOSU 6.2 – 4.9, -1.3, fourth to eighth
Number One 6+: iHeartMedia country WCOL, sixth straight month, 9.5 – 9.2, -.3
Largest 6+ March 2023 – April 2023 Increase: rock WRKZ (+1.0)
Largest 6+ March 2023 – April 2023 Decrease: classic rock WLVQ and public radio news/talk WOSU (-1.3)
Up next: April 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
Email Mike Kinosian at Mike.Kinosian@gmail.com.

the late Rush Limbaugh (“no one wants to replace Mickey Mantle”) but agreed to do it anyway. “This thing happened along the way where I really fell in love with the job… I didn’t really want to leave, and I don’t want to go. I didn’t really expect this and it puts me in a really weird spot… somewhere along the way this little marriage between you [the listener] and me… started out rough and rocky and it’s just become nothing but bliss for me and I just really hate to leave it.” Bongino’s addressing the matter came as CHRO and SVP human resources Todd McCarty notified managers about the ending of the mandate via an internal memo. He wrote, “After continued consideration, we’ve made the decision to end the COVID-19 vaccine mandate. Additionally, we are eliminating all prior COVID-19 protocols for employees and visitors/guests to our facilities, with the exception of protocols for those who test positive. These changes are effective immediately and we ask that you communicate these changes to your teams. HR will be adjusting current job descriptions and will eliminate the requirement moving forward.”
delist the company’s common stock pending completion of applicable procedures. Trading of Audacy’s common stock on the NYSE is suspended but the common stock will continue to be able to be traded over the counter. Audacy says it intends to appeal this determination by the NYSE by filing a written request within 10 business days after receiving the notice. Audacy chairman, president and CEO David J. Field says, “Over the past few years, we have taken a number of transformational actions to give Audacy a leading, differentiated, and scaled position in the dynamic audio space, including podcasting, streaming audio, and our leadership presence across the country’s largest markets and our unrivaled strength in sports and news radio. While we are disappointed by the NYSE’s decision, we are hopeful we will find our way back to the exchange later this year as we execute our action plans which include a reverse stock split to satisfy NYSE rules, the continued execution of our liability management plans and working with our financial advisors to refinance our debt. Further, as macroeconomic conditions stabilize, we believe we will benefit from a general market recovery and will be able to capitalize on our investments in strategic transformation that position Audacy well for the future.”
the 2021 recall election. The story indicates that Elder “failed to disclose earnings from 10 entities on his statement of economic interest, including Salem Media, Epoch Times and Turning Point USA, according to the state election commission.” The commission found “no evidence of intent to conceal” and the financial disclosure documents have been corrected.
dismissed Napear’s suit last month but gave him 21 days to file an amended suit. Napear was let go after former Kings center
expanding the “Morning XTRA” show to 6:00 am to 10:00 am. Dickey Broadcasting says, “The addition ‘The Kimmer Show’ demonstrates Dickey Broadcasting’s commitment to building a dominant and world-class news/talk radio station in Atlanta and the region and we thank our loyal advertisers and listeners for helping us build this great station.” Station morning host and content director Tug Cowart comments, “As our listenership grew, the demand for a local afternoon show grew. Our social media and phones all asked for the same thing, ‘The Kimmer Show.’ How could we go any other route? A local and iconic Atlanta talk radio voice and what our listeners wanted from us. It’s the way these decisions are supposed to made.”
There are media and there are media. There are platforms and there are platforms. Not all cultural artifacts are equal in terms of their utilitarian versus cultural value. Damn the tone-deaf corporate bean counters who are ripping the heart out of the spirit that gives humanity its life force! Marketplace obsolescence should not solely be determined by profit and loss. With all due respect to the idea of public service, what about the concept of loyalty? Shame on the automobile industry! Not only is it turning its back on the needs of millions of people, it is in the process of betraying one of its historic partners in not only commerce – but romance and glory. In other words, the automobile industry owes the radio industry a huge debt. The relationship between cars and radios goes a century deep and has been nothing less than a two-way street. Yes, auto industry, don’t be so hasty to save a few bucks by rushing AM (and then FM) radio out the door. You might just find in the long run that “radio” outlasts the private “car” as a fixture of human activity.
What will hurt your chances of sales success more, graduating from a low-ranked college or attending too many inefficient sales meetings?
for the Leukemia and Lymphoma Society was also an important endeavor. I knew personally how cancer affects the lives of the patient and their families. It has been a passion and I’ve been blessed with many years of good health. I didn’t expect in 2023 that we would be having this conversation. After feeling lethargic, exhausted and experiencing some strange weight gain I had blamed it on a recent change of medication. Instead my blood work showed tremendous blood loss and levels of iron and hemoglobin that were dangerously low. We still believed that it would reveal an ulcer or a stomach tear that was being irritated by the new medication causing the bleed. We scheduled a short hospital stay to have all my tests in one day. It’s 76ers playoffs and I needed to get back to work quickly! The colonoscopy revealed the cancer and a subsequent CT Scan has given us some optimism that this cancer journey will end successfully. I have a great support system within the walls of Beasley Broadcasting from the Executive Suite to the interns. I feel blessed that everyone has already rallied behind me at ‘The Fanatic’ to make sure I succeed in this battle. My sponsors have always shown me such loyalty and support. I’m going to do my best to continue to deliver for them. I work with an excellent team on ‘The John Kincade Show’ and I’ve asked them to do everything possible to keep things as normal as possible. With our crew, normal is of course up to interpretation.”
Offer will expire at Midnight, New York City time, at the end of the day, on June 9, 2023 (the “Expiration Date”), unless extended or earlier terminated by Cumulus. The “modified Dutch auction” allows shareholders to select the price, within a price range specified by Cumulus, and the number of shares they are willing to sell at that price (or, should a higher price be determined as the “purchase price,” such higher price). The Offer is being made under Cumulus’s previously announced $50 million share repurchase program. The purchase price will be the lowest price per share (in increments of $0.05) of not greater than $3.25 and not less than $2.85 per share, at which shares have been properly tendered and not properly withdrawn, that will enable Cumulus to purchase the maximum number of shares having an aggregate purchase price not exceeding $10 million (or, if the Offer is not fully subscribed, all shares properly tendered and not properly withdrawn). Promptly after the Expiration Date, Cumulus will, on the terms and subject to the conditions described in the offer to purchase, determine the single per-share purchase price that Cumulus will pay, subject to proration and conditional tender provisions, for shares properly tendered at or below the purchase price in the Offer and not properly withdrawn, and accepted for payment, taking into account the number of shares tendered pursuant to the Offer and the prices specified, or deemed specified, by the tendering shareholders.
publicly killed. Someday I’ll find that stupid bitch and fix that problem. Scott is the only voice of reason on that show.” The message references Wright’s co-host Scott Parks. Wright posted the text so her listeners could see it and wrote, “This particular threat is not the first— BY FAR — we have received, and I know that it will not be the last. I am sharing this — because I am done being quiet about it.” Wright tells the Star, “What concerns me about cases like this is the level of violence we are seeing against people in all different forms of media. And a lot of those people who lash out blame their rage on things like alcohol and other problems they might be having in their lives or some warped sense that the political landscape is responsible for every problem they’ve ever had.”
Rich Shertenleib had taken a sick day, so the two haven’t worked together since Toucher accused his co-workers of not reaching out to him while he dealt with what was thought to be a cancer scare. He was ultimately diagnosed with leukoplakia, something that can be caused by smoking. Toucher told his listeners, “I have two pieces of advice: Do not smoke and get a second opinion. They thought that I had cancer. If you saw pictures of the original thing they took of my throat, there was a big lump on my vocal cord, like a big lump. I wasn’t supposed to talk for two weeks. And now it just turns out to be Leukoplakia.”
the industry as a number of car manufacturers unveiled controversial intentions to eliminate AM radios from the dashboard of electric and even gas vehicles going forward. In making the announcement about this additional agenda element, TALKERS publisher Michael Harrison stated, “The automobile issue is rocking the industry and John Catsimatidis has been stepping up to the plate in defense of both radio and good sense. He brings his formidable influence into the arena and we are delighted that he will be delivering a major address to that effect on June 2 at the conference. He has become a radio hero, and this will be another key moment in his growing legacy… and hopefully in prolonging the valuable life of both the AM and FM bands.”
of his son who gave his life in Afghanistan trying to save a fellow soldier, an event that became the inspiration for the popular country song, “I Drive Your Truck,” plus the story of the USS Indianapolis, America’s worst naval disaster. Also, host Lee Habeeb shares a personal story of his uncle who was killed by Nazis after D-Day. The program is available on a market-exclusive basis with barter. The show is available via FTP delivery. “Our American Stories” is distributed by Premiere Networks and is heard in over 310 radio markets across the U.S. For more information contact: 855-276-8020 or
total of four hours and 15 minutes per day. Ninety percent of moms access the internet from their mobile phones. It also says that TikTok is used by 50% of U.S. moms, up from 42% in 2022, while Facebook is used by 83% of U.S. moms, down from 88% in 2022. Edison Research VP Melissa DeCesare says, “U.S. moms are heavily engaged with social media and online audio, and their time on the Internet continues to increase with the ease of mobile phone access. They are busy with children and are taking advantage of the convenience offered by wireless headphones and smart watches.”
– News & Talk category, for its coverage of Old Glory Honor Flight #59. “WOSH Morning News” host Phil Cianciola traveled with nearly 100 U.S. military veterans (including one WWII vet) to the D.C. memorials and submitted 19 featurettes aired throughout the one-day broadcast event on WOSH. WOSH also claimed second place honors in the Best On-Scene Reporting category for Phil Cianciola’s first-hand coverage of the aftermath of Hurricane Ian from Sanibel Island, Florida. The honors were bestowed at the 2023 Wisconsin Broadcasters Association Awards Gala on May 6.
PricewaterhouseCoopers LLP, “quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025.” The study says the top revenue-generating content genres are Sports (15%), Society & Culture (14%), and Comedy (14%) and have taken the lead from News and Political Opinion content (down from 19% to 12%). IAB VP, media center Eric John says, “In-person sports, lifestyle events, and in-store shopping have come back in a big way, taking the lead from news which held the top revenue genre spot since 2018. Podcasting revenue naturally reflects that shift in consumer behavior and it will be interesting to watch how the balance changes going forward.” He adds, “Both mass and niche advertisers like the audiences, targeting, and ROI along with the brand-safe and suitable environments that podcasting offers.”
Westwood One syndicated series “Off The Record With Mary Turner” in which she presented interviews with and personality profiles of some of the biggest musical stars of the day. Turner and Pattiz were married in the early 80s and the two shared what friends described as a happy relationship until his death this past December at 79 due to throat cancer. Turner had her own health issue battling substance abuse in the early 90s, which she bravely overcame. She became a UCLA-certified drug and alcohol counselor and received a Ph.D. in clinical psychology. She went on to be appointed chairwoman of the Betty Ford Center at Eisenhower Hospital in Rancho Mirage. TALKERS publisher Michael Harrison, who worked with Turner at both KMET and Westwood One says, “Mary Turner was one of the main pillars upon which the great KMET was built. Nicknamed ‘The Burner,’ she was a pioneer in album rock radio and an iconic role model for women in the industry. She was solid on the air – providing music fans a panoramic window into the culture. She related to artists with an authenticity that engendered trust and they really opened up to her.” As of press time, further details on this story are not available.
HSRP brings real-world radio skills to high school media students in each state, allowing students to curate and schedule music, record radio breaks, produce news and sports stories, interviews, and PSAs, all aired on a streaming radio station heard around the world, 24-hours a day on HighSchoolRadioProject.org, Live365, and Amazon Alexa.” They have recruited industry vendors to assist the students in their radio projects, allowing them to
company posts a Q1 2023 net loss of $35.9 million, an increase of 225% compared to Q1 of 2022. Audacy chairman, president and CEO David J. Field states, “First quarter revenues were down 5.7% with local sales significantly outperforming national as challenging ad market conditions persisted. Cash operating expenses were up 3% during the quarter but are expected to be below prior-year levels for the remainder of 2023. Notwithstanding the difficult economic headwinds, we remain steadfastly focused on delivering significantly higher future levels of Adjusted EBITDA, capitalizing on our multiple growth drivers and our differentiated premium competitive position in the dynamic audio market. We are making progress on each of our drivers, including our podcasting and digital marketing solutions businesses, our reinvented streaming audio platform, our emerging ad tech and ad products, and our enhanced national enterprise business development efforts. In addition, we are encouraged to see some positive signs in our auto business as we continue our vigorous work to weather the storm and await future improvements in market conditions.”
Broadcast Advertising revenue was $45.9 million (down 4.8% over Q1 of 2022), and Subscription Digital Marketing Solutions revenue was $21.5 million (down 1.3% over Q1 of 2022). Townsquare Media CEO Bill Wilson says, “I am pleased to share that Townsquare’s first quarter results exceeded our previously issued guidance for both net revenue and Adjusted EBITDA, due primarily to the continued strength of our digital and local advertising platform and solutions… In the first quarter, we grew cash flow from operations to $9 million, due to the strong cash generation of many of our assets, and opportunistically repurchased more than $12 million of our Unsecured Senior Notes at a discount. We ended the quarter with a strong cash balance of $42 million and maintained our all-time low net leverage multiple of 4.29x. Our growth engine has been and will continue to be our digital solutions. We believe that our Digital First business model and strategy position us to navigate the current macro-economic environment better than most, and that our revenue, profit and cash flow results will be among the best in the local media industry, particularly when compared to 2019 pre-COVID financials given our growth in revenue and profit since 2019. Our confidence is directly tied to the Townsquare team’s efforts and talent, as well as our large, growing, and profitable digital platform which contributes more than half of Townsquare’s total net revenue and profit.”
reports that Huggins’ employer – West Virginia University – says it is taking the situation “under review and will be addressed by the University and its athletics department.” Cunningham and Huggins were talking about Huggins’ former crosstown rival, Xavier University, from his time as head coach of University of Cincinnati, when Huggins referenced incidents of Xavier students throwing rubber penises on the basketball court “and then say they didn’t do it.” He added, “…what it was, was all those fa**ots, those Catholic fa**ots, I think.”
talk/AC/sports station WOMT-AM/W300EE, Manitowoc was named News Operation of the Year winner in Medium Market News and Talk Radio. Midwest Communications’ news/talk WTAQ, Green Bay was erroneously named the winner on Saturday night. The WBA says the stations have been informed and awards will be produced and delivered to the stations. WBA president Michelle Vetterkind says, “We are very sorry for the error. The points awarded for social/digital media categories were not attributed to the News Operation of the Year award calculation. In previous years, points for those categories did not go toward News Operation of the Year. That rule change was made for the 2022 contest but wasn’t incorporated into the tabulation process.”
Tik-Tok is hot (largely among users too young to be heavy AM/FM listeners) and it’s in-the-news (about its possible ban). And, yes, Facebook remains T-Rex in the social media jungle. But people on Twitter seem to live there.
You have still have six weeks to make Father’s Day your sales success. Stop taking for granted, this always undersold 100-plus-years-old celebration.