Industry News

Radio Hall of Fame Inducts 2023 Legends

The Museum of Broadcast Communications announces the selection of 12 Legends inductees into the Radio Hall of Fame for 2023. The Legends inductees recognize the talents and efforts of on-airim personalities, programmers and operators who contributed with greatness to the radio industry and have since passed away. The 2023 class includes: talk radio personality Bob Grant, Saga Communications chief Ed Christian, and talk personality Long John Nebel. Radio Hall of Fame co-chair Kraig T. Kitchin comments, “It’s heartfelt recognition to see these individuals and their career contributions to the radio industry recognized with this induction. They’ve made a forever impact on the audiences and businesses they interacted with and for that, we’re grateful.” See more about the Legends here.

Industry News

Talk Host Ian Freeman Sentenced After Bitcoin Money Laundering Conviction

Ian Freeman (below, left), the co-founder of the independent, nationally syndicated talk radio show “Free Talk Live,” was sentenced to eight years in prison after being convicted in federal court of laundering $10 million in what the feds called “romance scams and other internet fraud.” U.S. Attorney Jane E. Young states, “The defendant’s criminal conduct devastated many vulnerable people. Dozens of victims were identified during the investigation. Many of them lost their life’s savings by way of Freeman’s bitcoin moneyim laundering scheme. The Court recognized that an important part of this sentence was for the defendant to provide restitution to the victims. In financial crimes cases such as this, providing restitution to victims is one of the highest priorities of the U.S. Department of Justice and this Office.” Free Talk Live co-founder Mark Edge (right) tells TALKERS magazine, “It was a sad day for ‘Free Talk Live’ yesterday. Ian, our co-founder, received eight years in prison, followed by two on probation and a $40,000 fine. Restitution and forfeiture are as yet to be determined but will likely be six figures. Ian maintains his innocence but was taken into custody following sentencing. We were prepared for this possibility, as much as we could be. ‘Free Talk Live’ will go on seven nights a week from 7:00 pm to 10:00 pm ET.” See the U.S. Attorney’s Office press release here.

Industry News

WNEX-FM, Macon to Launch Sports Talk Show

Creek Media is launching a daily, one-hour sports talk program on the Americana-formatted WNEX-FM,im Macon, Georgia. The Macon Telegram reports that “Creekside Sports” is hosted by Steve Norris and Daniel Shirley. The piece notes that Norris has experience broadcasting area high school and junior college football and has served as a local sports and news reporter, having been a freelance sportswriter for The Telegraph from 2008 until 2012. Read the Macon Telegram story here.

Industry News

Dallas Sports Radio Host and Producer Mark Friedman Dies

Longtime Dallas sports radio host and producer Mark “Friedo” Friedman has died after a years-long health battle. The Morning News piece notes that Friedman “spent over two decades working in Dallasim sports radio, starting at 570 KLIF in 1994 and eventually joining host Norm Hitzges in moving to 1310 The Ticket [KTCK-AM] in 2000.” Friedman’s brother Joel posted the news of his passing on Facebook, says, “It is with a heavy heart that I share the news of my brother’s passing. Many of you knew about his health battle over the past several years, and he had been doing remarkably well considering everything he had gone through.” Read the Dallas Morning News story here.

Industry Views

Pending Business: Still Learning

By Steve Lapa
Lapcom Communications Corp
President

I think it was the great Michelangelo who said, “I’m still learning.” Three simple words that can make or break any of us in marketing.

I am still amazed at the success and customer loyalty at Trader Joe’s. Why is it that a homespun marketing approach develops loyalty, when I have found more competitive prices and sometimes higher quality foods elsewhere?

Yet there I was lost in the regular South Florida Sunday crowd, standing in line, basket-to-basket, ready to check out. I have never heard or seen an ad for Trader Joe’s, yet the store was packed. The scene at the 59th Street store in Manhattan was quite similar last year when I spent three months in the city, or the one in D.C. close to my daughter’s home, even the Trader Joe’s in Sandy Springs, Georgia near my other daughter’s home was slammed on a Sunday three years ago.

Too much information for a column on sales and marketing?  Believe it or not, I still can’t figure out how with no frequent buyer program, super discounts, or incentive marketing I became such a frequent shopper. I guess just like Michelangelo, I’m still learning.

Here is what I have learned from Trader Joe’s that connects the dots to our sales and marketing world.

— Keep it simple. Ever notice how the prices are clear, easy to read and seem to present a perceived value? How does your presentation packaging stand up? Does it take an IT expert to understand how to interpret your computer driven proposals?

— Everyone has something positive to say. I have never heard any of the folks at any of those locations say a negative word, even when parking was a game of musical cars. How about you? Are still blaming the boss for higher pricing or tighter credit?

— Variety is in the eye of the customer. Other stores with more square footage have greater variety. Sometimes you need it, most of the time you don’t. How many times have you thought to yourself, “There are just too many options in this pitch.”

— Got a complaint? We can fix that. Somebody please show us a local radio station training for excellent customer service. It just isn’t a long-term commitment. Maybe a perceived unnecessary expense in our business.

— Consistency. Like every successful enterprise that is public facing, consistency and dependability build trust and customer loyalty. How about us?

Sales and marketing are a dynamic process that is always adjusting to the competitive landscape and the needs of the customer. And that is why we should all follow Michelangelo’s lead and never stop learning.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Beware the Banter

By Holland Cooke
Consultant

imRadio talkers: What is this hour about? How will listeners benefit from listening? And how long do you expect them to wait to hear that?

To quote Jerry Seinfeld…

“There is no such thing as an attention span. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”

Are they entertained hearing about your weekend? About your sidekick/board-op/screener’s weekend? By a long, self-amused, produced show intro? Or are they quickly engaged, by your invitation to weigh-in-on topic du jour? Or by your offering them Q+A access to a guest who can address their concerns?

What if they believe the promos?

 As each day’s news causes us all to wonder “What NEXT???” smart stations methodically invite on-hour listening appointments, for “stay close to the news… a quick update, throughout your busy day.” Whether that’s a network feed or a local newscast, whoever delivers it reckons what is relevant to the lives of the mentally busy, in-car listeners our advertisers want as customers. In consultant-speak, it’s “take-home pay” for tuning-in.

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They may listen mostly to other stations that play music, but those stations aren’t as informative. So – as the weather forecast signals the end of that on-hour update – can you freeze the driver’s index finger in mid-air between the steering wheel and the button for “Kiss” or “Magic” or “Cat Country?”

 Does your A-block rock?

Most common miscalculation I hear? Extended banter before the first break. A-block ends with (finally) a specific, inviting call-in proposition or teases the guest coming up… after the break, when the show really begins.

Better: Tee-up what’s-up immediately as the hour begins. Try this: Make the very first thing you say a question which includes “you” and/or “your.” Then say hello, and swap takes on that topic with your sidekick/board-op/screener.

One warning: Sounding so-quickly-engaging may divert your screener. The phone’s already ringing.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke

Industry News

Audacy Provides Update on Capital Structure

Audacy issues a statement regarding its ongoing discussions with lenders to refinance its debt and “optimize the Company’s balance sheet to position the Company for long-term growth, capitalizing on its scaled leadership position across the audio market.” Audacy is employing the 30-day grace period for the cash interest payment of approximately $18 million, due on September 30, 2023, to holders of itsim 6.75% senior secured second-lien Notes due March 31, 2029. The decision to use the grace period will not trigger an event of default under the indenture governing the Notes, and the Company retains the right to make the interest payment to the holders of the Notes through the end of the grace period. Audacy says it intends to utilize the 30-day grace period to continue its dialogue with lenders “regarding a potential plan to strengthen its capital structure to support Audacy’s strong operating business and position Audacy for long-term growth.” Audacy chairman, president and CEO David Field comments, “We continue to engage in discussions with our lenders as we execute on our overall growth strategy and remain focused on investing in our people, platform, content and technology capabilities to serve our listeners and customers. We continue to drive progress across our key performance metrics, meaningfully advance our ad tech and product roadmap and enter new partnerships to enhance content, distribution and monetization opportunities.”

Industry News

Top News/Talk Media Stories Over the Weekend

The late-hour deal in Congress to prevent a government shutdown; Congressman Matt Gaetz’s threat to try to remove Kevin McCarthy from his House Speaker position; the Trump Organization fraud trial in New York City; the 2024 presidential race; speculation about who California Governor Gavin Newsom will name to replace Dianne Feinstein in the U.S. Senate; the U.S. migrant crisis; and the U.S. Supreme Court returns from its summer breaks to take on cases including Second Amendment issues and more were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

15th Annual “Hurley in the Morning” Charity Dinner & Silent Auction Set for Tonight (9/29) in AC

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One of the most respected and impactful local talk radio-related charities in America – Townsquare Media-owned WPG, Atlantic City, NJ host Harry Hurley’s “Hurley in the Morning Charity Dinner & Silent Auction” – is set for tonight (9/29) at the Resorts Casino Hotel in its iconic Ocean Ballroom. This marks the 15th installment of one of the Garden State’s most important annual civic events. More than 263 guests are expected to attend including a who’s who of elected officials, business leaders and broadcast industry luminaries as well as various members of the community. FOX News Radio and FOX News Channel superstar Brian Kilmeade will be this year’s guest of honor and keynote speaker. Kilmeade will be signing copies of his soon-to-be released historical book, Teddy and Booker T.: How Two American Icons Blazed a Path for Racial Equality (Sentinel, 2023). Former State Senator Bill Gormley (R-NJ) will receive the event’s first-ever lifetime achievement award. Since its establishment, the Hurley in the Morning Charity Foundation has raised more than $1.3 million to help non-profit public service organizations throughout New Jersey and beyond including the Broadcasters Foundation of America. Both houses of the legislature have voted to officially make today “Harry Hurley Day” in Atlantic County, New Jersey.

Industry News

Cincinnati to Name Street After Talk Host Lincoln Ware

Longtime Cincinnati talk radio host Lincoln Ware is being honored with a street named after him in the Avondale neighborhood. Ware currently hosts the 10:00 am to 1:00 pm show on Urban One’s WDBZ-AM, Cincinnati. He’s been on the air in the market consistently for the past 50 years, going back to hisim first gig at age 22 in WCIN-AM. WLWT-TV reports that Cincinnati Vice Mayor Jan-Michele Kearney will emcee the street-naming ceremony. She says, “Lincoln Ware is unbelievable. In my office in city hall, we keep the Lincoln Ware show on every day. Somebody’s assigned to listen, and they come back and say, ‘Here’s what they talked about today, listen to this.’ So, you know, we’re always well-informed.” The city says Ware is being honored due to his “lasting impact on the Cincinnati local media community and to health and wellness within the African American community with his Lincoln Ware Walking Club. His legacy, contributions, and dedication to the City of Cincinnati and its citizens will long be remembered.” See the WLWT-TV piece here.

Industry News

Cressy Walton Named VP of Sales at iHeartMedia Phoenix

iHeartMedia names Cressy Walton vice president of sales for the Phoenix Region, effective October 9. She most recently served with Alpha Media Portland as director of sales. The University of Arizonaim grad began her career in the Phoenix market. Phoenix region SVP of sales Nancie Sullivan comments, “I couldn’t be more thrilled to have Cressy join our team here in Phoenix. With her knowledge of the market and her extensive experience, she will be an integral part of the leadership team who will continue to strengthen our position in the market and in the Phoenix ad community.”

Industry News

TALKERS News Notes

PodcastOne announces that “The Prosecutors,” podcast hosted by Alice LaCour and Brett Talley, is being honored as the “People’s Choice: Creator of the Year.” The inaugural “Creator of the Year” award was voted on by thousands of fans and CrimeCon attendees and bestowed on Saturday (9/23) in Orlando at the second annual CrimeCon CLUE Awards.

FOX Business Network reports that its “Democracy 24: FOX Business Republican Primary Debate” was the most-watched program in linear television, digital and streaming on Wednesday evening, averaging 9.5 million viewers and nearly 2 million in the A25-54 demo on FOX News Channel, FBN, and UNIVISION, according to data from Nielsen Media Research.

Industry News

KBLA, Los Angeles to Present Specials Addressing “The Tape”

SmileyAudioMedia’s talk KBLA, Los Angeles is presenting two drive time special programs a year after “‘The Tape’ that rocked L.A. City Hall became public.” The station says the leaked recording of three Latino members of the Los Angeles City Council – then-council president Nury Martinez,im councilmember Kevin DeLeon and councilmember Gil Cedillo along with former labor leader Ron Herrera – reveals them uttering racist remarks, derogatory comments toward council colleagues, and disruptive, racially charged rhetoric about how the City Council could “skew” redistricting. The station says, “Now that a full year has passed, KBLA Talk 1580 will host two important conversations unpacking what transpired in the community since these divisive, hurtful comments were made and what the future holds for the City of Los Angeles.” Tavis Smiley will host a show featuring community voices on October 9 from 5:00 pm to 7:00 pm. Then on October 12 (from 5:00 pm to 7:00 pm), the Institute for Nonviolence in Los Angeles will host “Days of Dialog: The Anatomy of Anti-Black Racism and Bigotry.”

Industry News

Sullivan Promoted to SVP of Sales for iHeartMedia Phoenix Region

iHeartMedia announces that sales pro Nancie Sullivan is promoted from VP of sales to SVP of salesim for the Phoenix Region that includes news/talk KFYI-AM and sports talk KGME, plus six music brands. iHeartMedia Phoenix region president Linda Little says, “I am thrilled to have Nancie step into this role and lead our Phoenix sales team to the next level. I know Nancie will bring her passion, creativity and leadership talents to help us further grow our business and partnerships.”

Industry News

iHeartMedia Unveils New Twin Cities Pro Basketball Deals

iHeartMedia Minneapolis announces new deals for streaming and radio partnerships with the NBA’s Minnesota Timberwolves and the WNBA’s Minnesota Lynx. As part of this multi-faceted partnership, every Timberwolves game will be available on the newly created Minnesota Timberwolves channel onim the iHeartRadio app. This is the first team with an exclusive streaming channel on the iHeartRadio platform. In addition, sports talk KFXN-FM “KFAN 100.3” becomes the basketball organization’s new flagship radio station for select Timberwolves games and the majority of Lynx games. iHeartSports president Kevin LeGrett states, “We are excited about this partnership and honored to be the broadcast and streaming home of the Minnesota Timberwolves and Minnesota Lynx. We are thrilled to deliver innovative Timberwolves and Lynx coverage, programming and integrations to millions of their fans across the state and beyond!”

Industry News

Yesterday’s (9/27) Top News/Talk Media Stories

Attempts to avert the looming government shutdown; the 2024 presidential race, Wednesday evening’s GOP debate and former President Donald Trump’s Michigan visit; President Joe Biden visits the UAW strikers in Detroit; the New York Trump Organization ruling; today’s expected formal opening of the impeachment inquiry into President Biden; the indictment of U.S. Senator Bob Menendez (D-NJ) on bribery charges; and American soldier Travis King is released by North Korea into U.S. custody were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS to Present Webinar on Protection Against Ransomware and Other Cyber Attacks for Radio Stations and Media Companies

Ransomware, the most common cyberattack, occurs worldwide more than 37,000 times each hour and the “Business Email Compromise,” a common scam targeting companies, is attempted approximately 156,000 times each day. The cost of these attacks is huge financially, but the losses due to scams and cyberattacks extend far beyond the funds stolen or required to remedy the problems after they occur. Downtime, data depletion, extortion demands, funds stolen by scams, reputation damage, and loss of intellectual property are all sources of extreme damage to media companies and radio stations which can be even worse when you factor in possible legal liability for failure to comply with proper cybersecurity standards. Radio and media companies, large and small, have been particularly hard hit by this growing criminal activity in recent years.

TALKERS, in conjunction with Scamicide (www.scamicide.com), is presenting an exclusive webinar forim radio and media company personnel focusing on where broadcasters are vulnerable and steps that should be taken to become more secure as well as comply with federal regulations. The 90-minute webinar will take place on Friday, October 20 at 2:00 pm ET.

This information-packed session will be conducted by Scamicide founder and TALKERS legal editor Steven J.J. Weisman, Esq. According to Weisman, “When it comes to the danger radio stations and media companies face from scams and cyberattacks, things aren’t as bad as you think. They are far worse.”

Weisman continues, “Your companies are further vulnerable through the many ‘Internet of Things’ devices, such as your internet connected copier and other devices, remote workers and third-party vendors, all of which become attack vectors. Making the situation even worse is the business model of sophisticated cybercriminals who sell and lease on the ‘Dark Web’ the complex malware they create to less sophisticated cybercriminals and now, through AI and deep fakes, cyberattacks and scams have become more effective.”

Steve Weisman is an attorney and a college professor at Bentley University in Boston where he teaches White Collar Crime and Media Law. He’s a prolific author and one of the country’s leading experts in scams, identity theft, and cybersecurity. Scamicide, which he founded, provides daily updated information about the latest scams, identity theft schemes and cybersecurity developments. Scamicide was named by The New York Times as one of the three best sources of information regarding COVID-related scams. Weisman is a frequent speaker and consultant regarding scams, identity theft, and cybersecurity. He was a consultant in an Equifax data breach class action and more recently advised Meta in regard to scams related to its WhatsApp app.

The cost of attending the webinar is $149 per person. Broadcasters can register by phone only with credit card. To register, call Barbara Kurland at 413-565-5413 or email info@talkers.com to receive a quick response.

Industry Views

In Pursuit of Younger Demos

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imThe persistent liability of most talk stations is that they attract a high percentage of listeners over the age of 65. Consider that many of those older listeners are attracted to radio shows that are talking for companionship and comfort.

There are simple, tested techniques to incorporate in an on-air presentation that will appeal to a younger listener. If put on the air these tips will also enhance a station’s PPM results.

— Bumper music is unnecessary, it makes breaks seem longer. If it is necessary to use bumper music it should have been recorded after the year 2000. 2000 was obviously 23 years ago. A 35-year-old was 12 in 2000.

— Young people are busy with work, kids, life. They are attracted to radio that matches their pace. The shorter the calls, the younger the callers will be. DO NOT thank callers for holding on – that’s a screener’s job. Thank a caller for holding on and you signal that it takes a long time to get on the air. Busy people won’t call to be put on hold!

— The editorial page of any newspaper has the lowest readership. Comics, horoscope, and entertainment have the highest. Quote the editorial page and you’ll wake up grandpa and scare away the new mom. Did you know Taylor Swift has a new boyfriend?

— Everyone is attracted to mirrors of their lives. We engage with people who have similar problems with their kids, in-laws, jobs, money, car. How would you make a friend at a party? Those techniques will work for you on the air. What did your mother tell you about party talk? “Don’t talk about politics or religion, talk about the weather and the shrimp”

— The easiest way to attract younger listeners and repel older listeners is to play music on the weekend. Targeted, researched music that appeals to the exact audience age you covet. WABC features several music shows on the weekend. Sabo Media’s charter clients include “New Jersey 101.5” and “Real Radio Orlando” They air music all weekend, talk all week.

BONUS: Music on the weekend puts a station on concert, movie, music, club, and bar buys!

Just like a music station, a talk station must present a consistent package of entertainment, topics, news stories, music selection, production elements must appeal to your target listener. No wavering.

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Above is a picture of two of Sterling On Sunday’s loyal listeners. Steven and Casandra of Burlington, NJ. Steven owns the bakery, Casandra works there and is a junior in college.

Walter Sabo founded Sabo Media to work with innovative media companies such as RKO, SiriusXM Satellite Radio, PARADE magazine, Pegasus, Apollo Advisers and others. He produces and hosts the successful talk show, Sterling On Sunday. Last Sunday the topics included how to know what’s in the custard in donuts.www.waltersterlingshow.com. Walter Sabo can be emailed at walter@sabomedia.com.

Industry News

Cumulus Media and Former KTCK-AM/FM, Dallas Hosts Settle

The legal battle between Cumulus Media and former KTCK-AM/FM, Dallas midday sports talk hosts Dan McDowell and Jake Kemp is over as United States District Judge Karen Gren Scholer issues an order stating that the parties have resolved the matter and the parties are to file dismissal documents byim Friday (9/29). Cumulus objected to the two hosts publishing their “The Dumb Zone” podcast arguing that it violates the terms of their contracts, specifically the non-compete clause. McDowell and Kemp left “The Ticket” in July after being unable to come to terms on a renewal due to the two sides’ disagreement over digital initiatives. McDowell and Kemp had argued that Cumulus’ business is “the operation of terrestrial radio stations – old media – and it was only in that business that Plaintiff employed the Defendants.” Ultimately the two sides were ordered into mediation on the matter. The terms of the settlement have not been made public.

Industry News

Yesterday’s (9/26) Top News/Talk Media Stories

The efforts in congress to avoid a looming government shutdown; the bribery allegations against U.S. Senator Bob Menendez (D-NJ) and his refusal to step down; the impeachment inquiry into President Joe Biden; the 2024 presidential race and tonight’s GOP candidates’ debate; former President Donald Trump’s legal battles; the Hunter Biden investigation; the Alabama redistricting case; the FTC and 17 states sue Amazon for monopolistic practices; the Writers Guild of America agrees to end its 148-day strike; and former White House aide Cassidy Hutchinson’s book Enough were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Demo Talk

By Steve Lapa
Lapcom Communications Corp
President

imAttention news/talk radio sellers! Get ready to meet your new best friend… and it is not who you think it is.

Take a guess. Could it be a mega budget opening up from an advertiser targeting 55+?

No. How about your closest competitor admitting defeat and conceding it no longer makes sense to compete?

Close, but this could be better. This is the part where your new best friend becomes such a giant ally, making your demographic pitch so valid, you are left stone-cold speechless. This is where “The Golden Bachelor” answers the double “Jeopardy” question and you could become the next Ken Jennings of news/talk radio ad sales. Give up? Here is the story line.

The New York Times article “TV Networks’ Last Best Hope: Boomers” saluted, validated, recognized, and just about honored the news/talk radio 55+ audience value proposition. We could be talking about a new day for news/talk radio sellers.

When the highly resourced sales teams from linear network TV begin telling the same demographic value story that news/talk radio sellers have been telling forever, well then, it is time to start popping the champagne in your local sales department.

It seems that linear network TV programmers are finally conceding the 60+ audience is the remaining core audience for your favorite network television programs. According to the article, franchise programs like “Grey’s Anatomy,” and “The Voice” have median viewers over 64. Wait, what? Dr. Meredith Grey and the crew at Seattle Mercy are now appealing to seniors? It may have taken 400+ episodes, but the last man standing is indeed grey! The sellers at NBC, ABC, CBS, and FOX could start singing from the same demographic page as news/talk sellers and the harmonics are sounding wonderful.

Please don’t be silly enough to think this will ever get truly competitive. No friends, this is where everyone wins if the selling stays at the value level. Media habits are changing at mach 4 speed, and nobody knows the change part of the business better than the terrestrial radio business. From fragmentation to consolidation, we’ve seen it all. Is the best yet to come?

Smart radio sales teams will embrace this opportunity. Do you still pitch the “older demo” value proposition with the anecdotal Grace Slick is 83, Mick Jagger is 80, and Elton John is 76? Time to start talking about the scene where 70-year-old Jerry Seinfeld says to 74-year-old Kramer, “I’m movin’ to Florida! You comin’ with me or not?”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

WWO: Why AM/FM Radio is a Great Place to Promote Podcasts

This week’s Cumulus Media | Westwood One Audio Active Group blog investigates the connection between AM/FM radio listening and podcast listening and concludes that “a majority of the podcast audience also listens to AM/FM radio and vice versa.” It reports that Edison Research’s Infinite Dial study reveals that of the weekly AM/FM radio audience 45% listen to podcasts weekly, 55% listen to podcastsim monthly, and 77% have ever listened to podcasts. “All of this podcast and AM/FM radio audience duplication means there are great cross-promotion opportunities.” Among the podcast audience, over half the ad-supported time spent goes to podcasts themselves at a 53% share. AM/FM radio follows with a 37% share. Distantly following are ad-supported SiriusXM (4%), ad-supported Spotify (3%), and ad-supported Pandora (3%). Additionally, MARU/Matchbox was commissioned to study Cumulus Media radio listeners who listened for at least an hour to stations in Dallas, Chicago, Detroit, San Francisco and Atlanta and were exposed to promos for eight Cumulus Podcast Network podcast titles. Overall, 54% of the Cumulus radio audience were aware of the eight Cumulus Podcast Network podcasts. A much larger promotion of heavy AM/FM radio listeners (67%) were aware of the podcast titles, and a whopping 75% of the heavy AM/FM radio streaming audience were aware of the podcast titles. Read the blog here.

Industry News

Sean Hannity to Moderate DeSantis-Newsom Debate

FOX News Channel prime time star Sean Hannity will moderate a red vs. blue state debate between Florida Governor and Republican presidential candidate Ron DeSantis and Democrat California Governorim Gavin Newsom on November 30 from a location in Georgia yet-to-be-determined. It will air from 9:00 pm to 10:30 pm ET. FNC says, “Hannity first raised the prospect of a debate with Governor Newsom during his exclusive sit-down this past June, following which, Governor DeSantis officially signed on to participate in July. This will mark the first time the two prominent governors will face off in a debate.” Hannity says, “I’m looking forward to providing viewers with an informative debate about the everyday issues and governing philosophies that impact the lives of every American.”

Industry News

Yesterday’s (9/25) Top News/Talk Media Stories

The looming shutdown of the federal government; the UAW strike affecting the Big 3 auto makers; the 2024 presidential race; the impeachment inquiry into President Joe Biden; former President Donald Trump’s legal battles; the corruption charges against U.S. Senator Bob Menendez (D-NJ); the U.S. migrant crisis; former White House aide Cassidy Hutchinson’s book Enough; and “NCIS” and “Man from U.N.C.L.E” actor David McCallum dies at 90 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: Sell Yourself a Schedule

By Holland Cooke
Consultant

imI asked my pal, longtime radio seller, now retired: “How often were you asked, ‘How much would you charge for ONE commercial?’”

“Many times!” he guffawed. “I told ‘em ‘Keep your money! It won’t work!’” And he would explain to the prospect that repetition is the key to radio advertising.

Pitch like your happiest advertisers

Smart reps schedule commercial flights using the Radio Advertising Bureau’s Optimum Effective Scheduling formula (OES), because “message retention and recall begins after three exposures.”

Don’t stop there. I don’t know WHEN I’ll need to buy a tire, but when that next nail finds me, I know WHERE I will buy, because that retailer advertises enough to own “tires” in my mind. Purchasing a whole car is more foreseeable, and I’ve read that it takes many buyers 90 days to pull the trigger. So, if the copy is just right, always-on always works.

Programmers: Are you selling your station, on its own air, with the frequency we preach to clients? And – no matter how often you freshen your imaging – is the benefit statement as consistent as the many ways “Liberty-Liberty-Libbberty” assures us “you only pay for what you need?”

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Sales 101: “Your best prospect is…”

Say it with me: “…an existing customer.”

To be clear: Nothing you say on-air will add cume, because the only people who hear your imaging are already listening.

Hey, who wouldn’t want a bigger budget for billboards over the Interstate? But it’s…the Interstate. Many who give it a glance (at most) don’t even live here. Some of those who do might give you a try. And whether they do or whether they don’t, there’s very little you can do to keep them sitting in a parked car, listening. So how can we invite them back more often?

Tip: On-hour news appointments, “a quick [name of network] update, throughout your busy day” as the world we live in has listeners wondering “What NEXT???” This is increasingly useful for music stations, with music now commoditized by non-broadcast competitors.

Rip me off

On-air promos accomplish three things:

— Defining the station, labeling your button in the listener’s mind.

— Asking for more occasions of listening, thus the newscast tip above.

— Listeners REMEMBER having-listened. Not just opportune in diary markets, where we want diarykeepers to round-up. 😉 In PPM markets, awareness drives use. So, in both cases, ratings are a memory test. And this matters even if you don’t subscribe to ratings, because advertisers need prospects to hear that tire commercial multiple times.

So, it’s worth your time to review all imaging and promos now airing. Of each piece, ask yourself: What does this accomplish? Does this convey why/when/how the listener should/can listen more often?

To hear 21 examples of imaging work I’ve done for client stations, click “DO listeners understand why to spend more time with you?” at HollandCooke.com

OK…ONE exception…

I asked my bud, who sold a lotta radio for a lotta years: “What if the request to buy ONE commercial was a pop-the-question surprise, to air when the hopeful groom knew she would be listening?”

“Ka-CHING!” he winked, “and I’d nick him good! You know what that ring cost?”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke

Industry News

Beasley Media Group Launches Podcast Radio U.S. Format in Four Markets

Beasley Media Group is partnering with Podcast Radio and KMG Networks for a new “podcast multiplatform radio format in four regions across the company.” Beasley says this unique format will be available to listeners via broadcast on WCSX-HD2/W228CJ, Detroit “Podcast Radio Detroit”; WJBR-AM, Tampa (formerly WHFS-AM) “Podcast Radio Tampa Bay”; WSOC-HD3/W234BY, Charlotte “Podcast Radio Carolinas”; and WXKB-HD2/W243BM, Fort Myers & W268AH/W286AK, Naples, Florida “Podcast Radioim Southwest Florida.” The stations can also be streamed and consumed as podcasts via PodcastRadioUS.com. Podcast Radio states, “Podcast Radio features live ‘Podjocks’, including former KROQ-FM, Los Angeles personality and legendary Radio Hall of Famer Gene ‘Bean’ Baxter. The format will showcase the very best produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more! The initiative with Beasley is the first of its kind for the company in the United States. The format will be offered to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media has been selected to facilitate the network advertising sales.” Beasley Media Group chief content officer Justin Chase says, “Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years and we’re excited to be the first to launch this format in the United States. This concept has been highly successful for Gerry [Edwards] and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”

Industry News

The Weekend’s Top News/Talk Media Stories

The efforts in Congress to avoid a government shutdown; the UAW strike targeting the Big 3 U.S. auto makers; the impeachment inquiry into President Joe Biden; former President Donald Trump leading Biden by 10 points in Washington PostABC poll; former President Donald Trump’s legal battles; the corruption charges against U.S. Senator Bob Menendez (D-NJ); Chairman of the Joint Chiefs of Staff Mark Milley exits his post; the U.S. migrant crisis: and the tentative end to the Writers Guild of America strike were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

RTDNA: News Consumers Want Journalists to Ask Tough Questions of Candidates

According to a study by Magid and commissioned by the Radio Television Digital News Association, most U.S. local news consumers want journalists to ask tough, but respectful, questions of candidates and regularly fact check those running for office. RTDNA released the data at its RTDNA23 in Minneapolis. The study finds 62% of local news viewers and listeners say it is “very important” that local sources andim journalists “ask tough, but respectful questions to get answers,” and 61% say it is very important they fact-check those candidates. RTDNA president and CEO Dan Shelley comments, “In our highly polarized society, Americans need to rely on their trusted local sources of news to get the facts about candidates, campaigns and other political issues. These findings offer a clear roadmap to ensure local reporters and news managers are providing voters with the information they crave to make critical decisions in the voting booth.” Other data from the study reflects news consumers’ attitudes about news organizations, finding that 47% of those surveyed said they were in strong agreement that the information they get from local news sources is accurate and correct. That number drops to 41% when local news outlets cover political issues. It also found that just 39% of people were in strong agreement that local news sources were balanced and represented all sides of an issue. See more from the RTDNA here.

Industry News

Former Radio Executive Burt Sherwood Dies at 95

Burt Sherwood, whose long career in radio spanned over 70 years including on-air work as a WMCA, New York “Good Guy” in the station’s Top 40 days; general manager of WMAQ, Chicago during its highly rated run as a country station; general manager  at WMEE/WMEF, Fort Wayne; WIBG, Philadelphia; and WNHC-AM, New Haven, died peacefully in hospice care in Sarasota, Florida yesterday (9/21). Sherwood celebrated his 95th birthday this past May. He is survived by his wife Anne, daughter Ellen and son Jason.

Industry News

Top News/Talk Media Stories for Week of September 18 – 22

The Republican battle between House Speaker Kevin McCarthy and ultra-conservatives over legislation to avoid a government shutdown was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the impeachment inquiry into President Joe Biden, followed by the state of the U.S. economy and the related Fed decision not to raise interest rates at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Triton Digital Releases August Podcast Ranker

Triton Digital’s ranker of the top U.S. podcasts for August (July 31 – Sept. 3) based on weekly average downloads has been released and not much has changed in the top ranks. NPR’s “NPR News Now” remains ranked #1, followed by audiochuck’s “Crime Junkie” at #2, and NBCUniversal New Group’sim “Dateline NBC” at #3. Radio related podcasts in the top 25 of this ranker include: Cumulus Podcast Network’s “The Dan Bongino Show” at #7, Cumulus Podcast Network’s “Mark Levin Podcast” rising four spots to #19, and Salem Podcast Network’s “The Charlie Kirk Show” at #22. Just as it did last month, Triton notes that Cumulus experienced data collection issues with the Daily Wire shows (such as “The Ben Shapiro Show” which ranked #3 in the June report) during this period. See the August ranker here.

Industry News

Ron Sexton Cause of Death Revealed to Be Overdose

According to a report in the U.S. Sun, “The Bob & Tom Show” cast member and standup comic Ronim Sexton died from an overdose of fentanyl and alcohol. Sexton was found unresponsive in a hotel room in Ohio while on tour doing standup as the Donnie Baker character he often played on the nationally syndicated radio show. Sexton leaves behind his wife Tracey and four children. Read the Sun story here.