Industry News

LABF Announces 2023 Giants of Broadcasting & Electronic Arts

The Library of American Broadcasting Foundation (LABF) announces the industry leaders it will recognize during the 2023 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony in New York on November 14. They are: Caroline Beasley, CEO, Beasley Media Group; Wolf Blitzer,im anchor, “The Situation Room,” CNN; Juju Chang, co-anchor, “Nightline,” ABC News; David E. Kennedy, co-founder & managing director, Aspire Ventures LLC; Eric Shanks, CEO & executive producer, FOX Sports; Valari Dobson Staab, chairman, NBCUniversal Local; and Nina Totenberg, correspondent, legal affairs, NPR. To date, LABF has honored more than 200 leaders in broadcasting since the event’s inception in 2003. Net proceeds from the luncheon will support the preservation and expansion of the Library of American Broadcasting collection, which is curated at the University of Maryland.

Industry News

Yesterday’s (9/19) Top News/Talk Media Stories

The Washington battle over a GOP-approved spending bill in order to avoid a government shutdown; the impeachment inquiry into President Joe Biden and his family’s business dealings; the ongoing UAW strike; Senator John Fetterman’s attire and the Senate dress code; former President Donald Trump’s legal battles and the numerous Trump associates facing prosecution; rising gas prices; the Fed’s meeting to assess its interest rate policy; Biden’s UN address regarding the Russia-Ukraine war; and the sexual assault allegations against comedian Russell Brand were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

“Why Is KFI So Successful?”

iHeartMedia’s news/talk KFI, Los Angeles gets some love from the Los Angeles Daily NewsRichard Wagoner in his column. Reporting on the station’s recent #3 rank in Nielsen’s August PPM survey,im Wagoner writes, “Why is KFI so successful – isn’t conservative talk dead? Yes, it is… and it’s been decades since KFI was considered ‘conservative talk’ (even when it wasn’t). There have always been a balance of viewpoints on the station; as it moved away from politically centered topics to more general topics, it matched the mood of listeners who wanted to be entertained more than they wanted to be angry.” Read his column here.

Industry News

“The Insiders” Launches on “ESPN 1320” in Sacramento

Audacy sports talker KIFM-AM, Sacramento ESPN 1320 unveils its new midday show, “The Insiders,” starring James Ham and Kyle Madson. Audacy Sacramento regional president Stacey Kauffman comments, “James Ham and Kyle Madson are two seasoned voices in the world of Sacramento sports,im and their deep knowledge and passion for the local sports scene make them the perfect duo to lead this exciting new midday show. We believe ‘The Insiders’ will provide our listeners with insightful analysis, engaging conversations and a unique perspective on all things sports in Sacramento.” James Ham states, “I am extremely excited to expand my role at ‘ESPN 1320’ and give Sacramento listeners more daily local content to digest. D-Lo [Damien Barling] and KC [Kenny Caraway] have built an incredible community and platform. Adding ‘The Insiders’ show should be considered an extension of that brand. I look forward to working with Kyle Madson and am ready for the new adventure ahead.”

Industry News

Donovan McNabb Joins Outkick

Sports media platform OutKick today launches a new video podcast starring former NFL star Donovan McNabb titled, “The 5 Spot with Donovan McNabb,” (co-hosted by OutKick senior NFL writer Armandoim Salguero) that will drop every Tuesday and Friday during the NFL season. Outkick founder Clay Travis states, “Donovan McNabb is an NFL legend who I always enjoyed watching, except when he played against the Titans. I’m ecstatic to have him as a teammate now and he will be a great addition to OutKick, where we are continuing to build a unique home for the most insightful personalities in sports media who are free to speak their minds.”

Industry News

Former WGOW-AM/FM, Chattanooga PD Kevin West Dies Unexpectedly

According to a report by WDEF-TV, Chattanooga, former news/talk WGOW-AM/FM program directorim Kevin West died yesterday morning (9/18) at the age of 62 after suffering a medical emergency. West retired from the Cumulus Media station in June and had begun working as the public affairs director for the Chattanooga Police Department. West was a 24-year veteran of the U.S. Navy, retiring two years ago with the rank of captain. He is survived by his wife Carlene and five children.

Industry News

WRVA, Richmond’s Jeff Katz Feels Good Vibrations

Pictured at right is WRVA, Richmond afternoon drive talk show host Jeff Katz (left) having fun, fun, fun withim Beach Boys original lead singer Mike Love (right). Love made his only radio appearance on Katz’s program during the band’s stop in Central Virginia for a sold-out performance. Katz says they talked about the impact of the Beach Boys in popular music, as well as Transcendental Meditation and the political landscape.

Industry News

TALKERS News Notes

Salem Media Group announces that the podcast show “Living to 100 Club,” hosted by Dr. Joseph Casciani, joins its SeniorResource.com. The program features experts on everything from nutrition and healthy lifestyle habits to modern medicine and medical advancements. Dr. Casciani says, “Psychologically, healthy aging is all about mindset, attitude, and outlook. I want my listeners to keep moving forward, no matter what gets in the way.”

Audiohook names David “DK” Krulewich its new chief revenue officer (CRO). Krulewich has experience in the audio space including in his more recent position as executive vice president of Programmatic, Podcasting, Data and Product at iHeartMedia’s Katz Digital.

Industry News

Yesterday’s (9/18) Top News/Talk Media Stories

House Speaker Kevin McCarthy’s efforts to avoid a government shutdown; Hunter Biden sues IRS over public release of his tax records; the impeachment inquiry into President Joe Biden and his family’s business activities; prosecutors seek a gag order on former President Donald Trump in his Washington, DC election case; the U.S. migrant crisis; the UAW strike; Biden’s planned address at the United Nations; and the allegations of sexual assault against Russell Brand were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Bold Gold Foundation Announces VIP Speakers for 8th Annual Event

The Bold Gold Foundation, the non-profit arm of the Bold Gold Media Group that supports educational programs to help students prepare for careers in broadcast journalism, announces that this year’s 8th Annual Event and Dinner on October 21 at the Keystone Grand Ballroom at Mohegan Pennsylvania in Wilkes-Barre will feature General David Petraeus and Lord Andrew Roberts as keynote speakers. This year’s event is being done in partnership with the Churchill Society of Pennsylvania and will pay tribute to the United States Armed Forces and the theme will follow the title of Petraeus’ and Roberts’ forthcoming book, Conflict: The Evolution of Warfare from 1945 to Ukraine (Harper 2023). Bold Gold president Vince Benedetto says, “This year will be a most extraordinary event as we have the honor of hosting two remarkable leaders, General David Petraeus and Lord Andrew Roberts. General Petraeus is, of course, one of the all-time great U.S. military commanders and strategists, and Andrew Roberts is one of the greatest living historians and scholars. This evening will be historic, educational and prescient. Having these two giants together on the same stage will be a night to remember.” The Bold Gold Foundation is also be honoring Northeast Pennsylvania business leader, James Shook, of Lake Region IGA, with The Atlas Award for Citizenship, an honor that is bestowed on individuals who, through their hard work and bold actions, show what is possible to achieve in a free society, and who exhibit extraordinary dedication to the highest ideals of character, community service, entrepreneurialism, patriotism, leadership, and virtue. A limited number of complimentary tickets are available for students interested in a career in broadcast media, as well as for military members and first responders. Find more information about the event here.

Industry Views

Pending Business: A Little Change Can Do You Good

By Steve Lapa
Lapcom Communications Corp
President

imLast week, with little time left on the clock, Disney and Charter Communications made a deal so that Charter customers could continue to watch Disney programming. Phew! Just in time for 15 million Charter cable customers to have access to that 53-year-old American institution called “Monday Night Football.”

It’s amazing how the two sides came together just in time to preserve the TV viewing habits of millions of football fans and all those millions of ad dollars sold into the broadcasts. Although both Disney and Charter lobbed streaming options at viewers to help ease the temporary pain, in the end, cooler heads prevailed, and a deal was struck.

Not so fast, somebody buried a headline.

Just before Labor Day, the Charter guys were claiming the current cable TV bundling model ain’t what it used to be, in effect acknowledging the nearly 5 million people a year who cut the cable. The cable bundle value proposition is changing before our blurry gameday eyes, and more options are becoming accessible every day. Does any of this “I can get this somewhere else” ring familiar?

Try this at home. Ask any Gen Z people you know how often they listen to the radio. (Gen Z are roughly between nine and 26 years old.) Now ask the Millennials you know (roughly 27 to 42 years old). The results will frighten you as you realize the greatest freebie electronic entertainment ever invented is losing the future faster than cord cutters on steroids.

If you have been in the terrestrial radio business for longer than five years, you are aware of the melting ice cube future of radio. Even our friends in the newspaper business are changing with the times, looking for writers who will report specifically on Taylor Swift and Beyonce. They tour the world generating crazy numbers in ticket and music sales. Their appearances and social media impact everything from fashion to politics. How is that for changing a future value proposition?

Sports fan or not, are you in touch with the Coach Prime phenomenon happening at the University of Colorado? The story was featured on the soon-to-be 56-year-old “60 Minutes.”

Deon Sanders is changing college football in Boulder as fans gobble up seats at over $500 a piece.

The point of this column is simple. From cable to pop culture to Coach Prime, leadership is innovating, finding new ways to re-invent and re-package a premise as old as song and sport, a premise much older than the terrestrial radio business. Maybe we can all learn from what we sell.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Uncategorized

KBLA, Los Angeles Expands “A More Perfect Union”

Smiley Audio Media’s Los Angeles talk station KBLA “Talk 1580” announces the expansion of the program hosted by the station’s chief national affairs analyst Dr. Nii-Quartelai Quartey titled, “A More Perfect Union” that now airs daily from 1:00 pm to 2:00 pm. KBLA says, “Dr. Quartey, an ‘Oprah’ showim alumni and Washington, D.C. insider with L.A. street credibility promises a daily dose of what’s trending in national politics that goes beyond the headlines… now airing five days per week, ‘A More Perfect Union’ promises to deliver national news of consequence, informed opinion, and analysis beyond the headlines… This one-hour national public affairs program, executive produced by Tavis Smiley, will feature notable journalists, industry leaders, lawmakers, changemakers, tastemakers and ordinary people motivated to do their part to reach beyond today’s divisions, make sense out of news of the day, and offer us all a chance to build a more perfect union.”

Industry News

PodcastOne to Grant Company Stock to Talent and Staff

PodcastOne announces that it plans to award to its active hosts and all current employees equity in the company through shares of its common stock. PodcastOne debuted on the Nasdaq on September 8 and the company says it plans to award nearly 100 individuals with various equity awards. PodcastOne president and co-founder Kit Gray comments, “PodcastOne has first and foremost always been a family. Making these equity awards allows PodcastOne to honor the hard work and commitment to growth ourim employees and staff have shown throughout the years no matter what stage of their career they are currently in. We are all partners in this business of podcasting, some for over a decade, and now through company equity, we’re truly all in this together.” Podcasting partners the company says are anticipated to receive equity in PodcastOne include longtime podcast hosts Adam Carolla, Jordan Harbinger, Kaitlyn Bristowe, T-Pain, Brooke Miccio and Danielle Caroland, and Keltie Knight, Becca Tobin & Jac Vanek. Additionally, new PodcastOne talent Brendan Schaub (“The Fighter and The Kid,” “The Schaub Show”), Natalie Buck and Sara Gretzky (“Causing a Scene”) and Jennifer Welch and Angie “Pumps” Sullivan of “I’ve Had It,” received equity awards as well. The planned equity awards will be made subject to obtaining applicable approvals and complying with applicable securities laws, which PodcastOne anticipates to receive shortly.

Industry News

FNC Adds Lawrence Jones to FOX & Friends

FOX News Channel expands the lineup of its morning drive program “FOX & Friends” with the addition of Lawrence Jones as a co-host. Beginning Monday (9/18), Jones joins co-hosts Steve Doocy, Ainsley Earhardt and Brian Kilmeade from 6:00 am to 9:00 am ET and will also continue in his role as theim franchise’s enterprise reporter. The announcement was made on this morning’s program with Doocy, Earhardt and Kilmeade as well as Will Cain, Rachel Campos-Duffy and Pete Hegseth who co-host “FOX & Friends Weekend,” senior meteorologist Janice Dean and Todd Piro & Carley Shimkus who helm “FOX & Friends First.” Jones’ current weekend program “Lawrence Jones Cross Country” will be sunset, and “One Nation with Brian Kilmeade” will now air at 9:00 pm ET on Saturday evenings. FNC SVP of morning programming Gavin Hadden says, “Lawrence has his finger on the pulse of what matters to communities across America and his insight has proved invaluable to the ‘FOX & Friends’ audience. We look forward to welcoming him to our family as he wakes up America alongside our star co-hosts each morning.”

Job Opportunity

FOX News Media Seeks Full-Time News Anchor

FOX News Media has an opportunity for a full-time news anchor for “FOX News Headlines 24/7” onim SiriusXM. The company says, “As a radio news anchor, you will work under tight deadlines and deliver top-notch newscasts. You have a passion for breaking news and the flexibility to work on a day’s notice.” Requirements include at least five years’ experience as a news anchor and strong writing skills & audio editing experience. Find out more and apply here.

Industry News

iHeartMedia: Study Reveals Disconnect Between Consumer and Marketers

iHeartMedia and Malcolm Gladwell’s Pushkin Industries release the results of a study conducted by Morning Consult and Advertiser Perceptions that explores the growing disparity between consumer values and behaviors and marketing priorities in the U.S. They say that the report “underscores the increasing urgency for marketers to reset and realign their marketing and media plans with American consumers to ensure the success of campaigns in an increasingly polarized post-COVID economy.” iHeartMedia chairman and CEO Bob Pittman comments, “This research is a reminder of how different we marketers are from today’s consumers, especially post-pandemic. Based on these results, we need to challenge ourselves as we build marketing and media plans to be sure we use real consumer data and not just trust our instincts and personal experiences. These personal biases are too detached from the consumers most marketers are trying to engage, and which are often behind major marketing misfires. This study aims to level-set the conversation to benefit both our audiences and advertisers.” Some of the key findings from the report include: 1) While 40% of consumers report that they’ve never heard of NFTs, that number drops to 0% for marketers; 2) 62% of consumers have never heard of the TV show “Succession,” while less than 5% of marketers have never heard of “Succession”; and 3) Almost one-third of consumers have never heard of pickleball, while all marketers [surveyed] have heard of pickleball. The findings were presented by iHeartMedia’s Conal Byrne, CEO of iHeartMedia’s Digital Audio Group, and author and podcaster Malcolm Gladwell at iHeartMedia’s AudioCon 2023 on Wednesday (9/13).

Industry News

Liz Truss Inks Book Deal with Salem’s Regnery Publishing

Salem Media Group announces that its book unit Regnery Publishing signs a deal with former UK Prime Minister Liz Truss that includes the publishing of her new book, Ten Years to Save the West, scheduled to be released on April 16, 2024. The press release states, “Around the world, many supposedlyim conservative political parties have been captured by the same left-wing influences that set the agenda and frame the debate in so many institutions, including the media, academia and the corporate world. Drawing on her 10 years of service in Tory governments – when she often found herself to be the only conservative in the room – the scrappy champion of limited government and individual freedom exposes the threat of the massive, unaccountable administrative state and the complacent political and corporate establishment.”

Industry News

Emmis to Sell Indianapolis Headquarters

Emmis Corporation is putting its corporate headquarters at 40 Monument Circle in Indianapolis up for sale and it continues to purge itself of its radio-era assets. Emmis chairman and founder Jeff Smulyanim comments, “Monument Circle has been Emmis’ home since 1998, and I’m proud of what we built, and the people who helped build it. As we divested assets, including our local radio stations, we weighed what to do with the building and ultimately decided that it made sense to look for a new owner.” Last year, Emmis sold its Indianapolis radio stations – including heritage news/talk WIBC-FM and sports talk “The Fan” – to Urban One. Those stations are still operating from the Monument Circle studios. FOX59 in Indianapolis reports that “the sale of the building would not immediately impact the current tenants, which include Star Bank and several Urban One radio stations such as WIBC. Emmis did not clarify, however, if these tenants would have to negotiate new leases with the eventual purchasers or if they could be required to relocate within a specific time following a sale.” See the FOX 59 report here.

Industry News

Report: WPEN-FM, Philadelphia’s Anthony Gargano in “Contractual Situation”

According to a story by Kevin Kinkead at Crossing Broad, it appears WPEN-FM, Philadelphia “The Fanatic” morning drive host Anthony Gargano is dealing with a contractual situation with employer Beasley Media Group after ALLCITY announced the lineup for its soon-to-debut digital sports platformim PHLY and Gargano is promoted as part of it. See the X video ALLCITY released on Tuesday (9/12) here. It’s likely Gargano has some sort of non-compete in his contract that would prevent him from being part of the new venture, at least immediately. ALLCITY CEO Brandon Spano is quoted in the Philly Inquirer saying, “At the moment, we are trying to determine exactly what that involvement looks like as we navigate his contractual situation with the Beasley Media Group. What we can promise is that Anthony will be involved in many aspects of the network and at some point, fans will be able to watch him and listen to him on PHLY.” See the Crossing Broad piece here.

Industry News

Bret Baier Signs Extension with FOX News Media

FOX News Media and Bret Baier agree to a multi-year contract extension that allows him to continue his roles as chief political anchor and anchor & executive editor of “Special Report.” Baier will continue to coim-anchor 2024 election coverage and host “The Bret Baier Podcast” on FOX News Audio. President and executive editor Jay Wallace says, “We are thrilled to have Bret continue leading our political coverage as we head into the 2024 election season and beyond.” Baier has been the anchor of “Special Report” on FOX News Channel since January 2009, when he took over for the legendary Brit Hume who created and launched “Special Report” in 1998.

Industry News

Yesterday’s (9/12) Top News/Talk Media Stories

House Speaker Kevin McCarthy opens impeachment inquiry into President Joe Biden over Hunter Biden’s business dealings; North Korea’s Kim Jong Un vows “full support” for Russia during weapons talks with Vladimir Putin; former President Donald Trump’s legal battles; the 2024 presidential race; the U.S. migrant crisis; the search for escaped killer Danelo Cavalcante; and the aftermath of the Morocco earthquake and the Libya floods were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Michael Harrison Appointed Executive Advisor to UNESCO for the UN’s Celebration of World Radio Day 2024

TALKERS founder and longtime radio programming pioneer Michael Harrison has been appointed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to the position of Executive Advisor for the 2024 presentation of World Radio Day (WRD), celebrated each year on February 13.

The theme of the 2024 celebration is Radio: A century informing, entertaining and educating.  

Harrison issued the following statement: “In an era marked by the dizzying speed of technological innovation and the rapid obsolescence of one shiny new platform after another, radio is beginning its second century of service as one of the most dependable and widely-utilized forms of media in the world. WRD’s mission in 2024 will be to shine a broad floodlight on radio’s remarkable past, relevant present and promise of a dynamic future. The opportunity provided by the 100-year-plus milestone of radio along with the medium’s endorsement by the United Nations begs to be trumpeted at full volume. I am honored and invigorated at this delicate time in history to be able to participate in helping to celebrate this glorious, iconic medium on a global level.”

UNESCO has posted the following statement: “For many generations, radio has remained the most far reaching, easily accessible communication medium that informs and entertains all sectors of society. While in some regions it has been used to fuel hatred, divisions and conflicts, a lot of progressive legislation and regulatory mechanisms have been passed in many countries resulting in radio that broadcasts balanced news, programs and practices independent journalism in general.”

The statement continues: “Over the years radio practitioners have received training to improve their professionalism and adapt to changing editorial and ethical demands as well as technological developments especially radio’s incorporation into new popular digital platforms. Increasing access to reliable information and reaching audiences in remotest parts of countries in different languages, regardless of literacy levels, have been some of the greatest attributes of radio, still to be surpassed by any other media.”

Every year, UNESCO offers radios stations copyright-free material and suggests some ideas that radio stations could include following the annual themes decided by the WRD Committee, such as special radio shows and audios, open house, broadcast exchanges and increased listener interaction, among others.  Harrison will play a key role in facilitating these processes for 2024.

While UNESCO coordinates World Radio Day activities at a global level, UN member countries, through their radio stations and media stakeholders, celebrate the day in a variety of ways they see fit, including offerings of some optional 13 program ideas offered by UNESCO, information, news, audio and video resources every year.

Harrison will be reaching out to radio industry leaders worldwide to, as he says, “Do our best to raise awareness of radio’s ongoing importance and value and help the broader industry achieve that worthy goal, integrating into the new technology and social norms of this remarkable new era.”

Industry News

The Damning Myth of Spoken Word Radio: High Time Spent Listening (TSA) and Low Cume

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imDependency upon a PPM panel to deliver high time spent listening is a bad business model. Would you rather count on one person listening for one hour or four people listening for 15 minutes? Right.

A good music format program director knows exactly how to program talk radio in a PPM environment. Oddly, when a music programmer has the privilege of programming a talk station they seem to forget all of their programming knowledge. Both formats are measured by exactly the same technology and therefore if it “works” in music, it works in talk.

The reason “New Jersey 101.5” quickly became the highest cuming FM talk station in the world – for 20+ years – is because when Bob McAllanJay SorensenPerry SimonJohn Dziuba and I designed it, we had a simple process: Build a music station that takes a lot of phone calls. It was always programmed like a top 40 station and 33 years later it obviously worked.

The reason “Real Radio 104.1 in Orlando” was the only Howard Stern station that did not suffer the expense of having to change format when he was recruited to SiriusXM Satellite Radio was because the station was built as a heavily formatted music station that took a lot of phone calls. Note that Real Radio 104.1 and New Jersey 101.5 both air music non-stop on the weekends for the single purpose of targeting a specific cume demographic. It obviously worked.

What are the key elements of a music format that should be applied to talk in order to build cume?

  • Please, god, don’t flag the “breaks.”
  • Every show had a specific pace based on topic set up time and call length time which gave the station a consistent rhythm and sound.  All day.
  • No “records” from home!  No personal sound effects, jingles or that crap.
  • Constantly sell ahead. No yesterday calls, yesterday references. Sell what’s next.
  • Assume every single listener just tuned in. Explain the topic and give the phone number obsessively.
  • Listener driven not host driven. Every host is valuable and gifted but if a host makes the mistake of quitting, the interest needs and tastes of the listener are constant and can be reflected by the next host. A constant.

Mickey Luckoff, the brilliant president of KGO, San Francisco for decades explained why he hired most of his hosts from top 40  radio because, “I can teach them TALK but I can’t teach them radio.”  BTW yes, even 34-year morning host Jim Dunbar worked at WLS and KQV as a top 40 jock immediately before joining KGO to host a talk show.

Walter Sabo was a pioneer in the concept of targeted talk which allows a station to precisely reach a chosen demographic. He has had a robust list of consulting clients including, SiriusXM Satellite Radio, Conde Naste, CBS, Press Broadcasting, RKO General, Hearst, Fred Silverman Productions, and many more. His company HITVIEWS was the first major player to recognize and monetize online video stars known as “influencers.” He is on the nominating board of the Radio Hall of Fame. Reach him at 646.678.1110 or walter@sabomedia.com.  Discover Sabo’s network radio show here: waltersterlingshow.com.

Industry News

WPHT, Philadelphia Broadcasts Dom Giordano’s Parent-Targeted Podcast as Back-to-School Special

In what was clearly a timely programming choice, WPHT, Philadelphia “Talk Radio 1210” aired the back-to-school edition of popular midday host Dom Giordano’s acclaimed podcast, “Readin’ Writin’ and Reason.”im Giordano, heard daily 12:00 noon to 3:00 pm, is considered “The Dean of Philadelphia Talk Radio.” He is a former teacher and longtime education analyst. The special program, which aired on 8/31 at 9:00 pm emphasized the importance of parental rights and featured noted psychiatrist Renee S. Kohanski M.D. who gave specific guidance on how parents could direct their kids to realize they could come to them with anything that happened in school. Riley Gaines joined to talk about gender issues, particularly in female sports and Kirk Cameron came aboard to discuss getting books that celebrate traditional values back in libraries. Giordano tells TALKERS, “The show showcases the cutting-edge educational issues we face as a country and offers solutions both short and long term.” On his regularly scheduled show today (9/12), Giordano will be interviewing 13-year-old singing/recording rising star Stella Mabry about her song “Mean Girl” which she wrote at the age of 10 to express her experience being bullied in school. Bullying continues to be a growing problem in American education.

Industry News

LARadio.com Publisher Don Barrett Dies After Battle with Cancer

Beloved chronicler of Los Angles Radio People, Don Barrett, has died at 81 after a battle with liver cancer.im The message, “In an ordinary instant – cancer has taken LARadio.com,” is posted on the publication’s site – a reference to the writings of author Joan Didion. Barrett was profiled by the LA Daily News last month after he was diagnosed with advanced liver cancer.  You can read that piece here. Barrett built the LARadio.com site to promote his Los Angeles Radio People books that sought to “highlight every radio personality who was ever on the local [Los Angeles] airwaves between the years of 1957-1994 (first edition).” Barrett is survived by his wife Cherie (pictured here).

Industry News

Yesterday’s (9/11) Top News/Talk Media Stories

The 22nd anniversary of the terror attacks of 9/11; former President Donald Trump asks Judge Tanya Chutkan to recuse herself from his election subversion case; President Joe Biden’s faltering support from working-class voters; the U.S.-Iran $6 billion prisoner swap; Biden’s press conference in Vietnam; the Hunter Biden investigation; the 2024 presidential race; House Speaker Kevin McCarthy’s Biden impeachment inquiry plans; North Korea’s Kim Jong Un travels to meet with Russia’s Vladimir Putin for weapons talks; and the U.S. takes on Google in an anti-trust suit were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: No Time for the Fat Lady

By Steve Lapa
Lapcom Communications Corp
President

imIf you are a seller in the terrestrial radio business, please listen carefully. That faint voice you hear could be the Fat Lady warming up – old Brunhilde ready to wrap it up and put an end to that long, sad Wagnerian opera, known as traditional, transactional radio sales.

I’m not kidding here, folks.

When one of the big boys on the ownership side starts getting serious about real-time bidding for radio inventory, we are talking GoogleYouTubeAdSense-style modeling and that can move your radio station’s ad inventory faster than the super computers used to create this year’s NFL schedule.

Did you hear about what it takes to appease CBS, NBC, ABC, FOX, Paramount, ESPN, Amazon, and YouTube when they spend $112 billion in rights fees? Let us just say, you can’t please all the buyers all the time, but if you want to please some of the buyers some of the time you forget the sticky notes and call in the super-computer guys. I digress.

Not familiar with the bidding process developed by Google for ads primarily on YouTube videos? It is as easy and as much fun as eBay, Vegas, and your favorite silent charity auction all rolled into one.

Recent estimates put Google’s YouTube ad income at about $30 billion, arguably double the size of the entire commercial radio business. This of course does not include the estimated $165 billion from Google search ads, etc. They know the real-time bidding process better than any of us.

Imagine yourself a radio station owner, like I was, only this time having the daily revenue responsibility of 16 commercials per hour on 25 news/talk radio stations. Even if you focus on Monday-Friday and the traditional 6A-7P model, do your math, then think like a pro. NFL 2023-style supercomputer or old school peddle power? The caveat? Has anyone reading this column spoken to a human seller from the Google bidding platform? OOPS! There goes that Fat Lady again, getting a little louder this time.

Not so fast, Fat Lady, there is a silver lining for the skilled, high-achieving seller in this high stakes, real-time bidding future. Remember, Bugsy Siegel started some of this “bidding” on the Vegas strip in 1946. “Monday Night Football” launched in 1970 moving TV coverage into a multi-billion-dollar ad machine and Google started the online version of all this somewhere in 2005. My point is that fine-tuning for profit takes time and resources. The big boys just gave you a peek behind the curtain and showed you the future. The sellers who worked for me heard this opera in 2007, when one million iPhones were sold. That number now is over 2.3 billion. The future is here and moves fast. Refine your skills daily, learn, grow, and become so valuable to your organization, your name is always at the top of the “Don’t even think about it” list.

Someone please tell the Fat Lady to stop warming up and find a different stage… for now.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: “You are about to enter another dimension,” The Radio Zone

By Holland Cooke
Consultant

imMany news/talk stations broker weekend hours to professionals who host ask-the-expert shows to attract new clients.

AND IT WORKS…IF…the show (for lack of a more diplomatic way to say this) doesn’t suck. And if it isn’t a well-kept secret available only to those listening in real-time. Make it the hub of a broadcast/podcast/social media strategy. In some markets where I don’t have a client station, I work directly with weekenders, setting-up the workflow for that strategy; and coaching the hosts, because their stations don’t.

But don’t take my word for it. I asked ChatGPT: “In the style of Rod Serling, explain how attorneys, real estate agents, and financial advisors can attract new clients by hosting ask-the-expert radio call-in shows.” MOMENTS later, the robot replied…

“You’re about to embark on a journey where the boundaries of expertise and the airwaves blur, a place where the seekers of knowledge and the purveyors of guidance converge. Welcome, dear listener, to the realm of the ask-the-expert radio call-in show. In this enigmatic space, attorneys, real estate agents, and financial advisors have found a conduit to attract new clients unlike any other.

Picture, if you will, an attorney stepping into the radio spotlight

 The air is charged with anticipation as listeners dial in with their legal queries. With a voice as authoritative as the gavel’s echo, the attorney navigates the complexities of the law, unraveling legal mysteries for all to hear. As each answer resonates through the airwaves, trust is built, and seekers of legal counsel find themselves drawn to this beacon of clarity. The attorney has become not only a voice but a guide, attracting clients who yearn for someone to navigate their legal twilight zone.

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And now, shift your gaze to the real estate agent who steps into the radio’s embrace

 The lines are buzzing with questions about the labyrinthine world of property transactions. With each response, the agent paints a picture of market trends, property values, and the elusive art of negotiation. As the agent’s insights cascade through the radio waves, an aura of expertise takes shape. Those yearning for a steady hand to navigate the winding corridors of real estate find solace in the agent’s voice. The agent has transformed into a beacon, attracting clients who seek someone to illuminate the path to their real estate dreams.

Finally, consider the financial advisor entering the radio’s sphere

 The lines light up with inquiries about investments, retirement, and securing financial futures. With a voice as reassuring as a well-balanced portfolio, the advisor deciphers the complexities of financial planning. Each word uttered becomes a thread in the tapestry of financial security. Listeners, entranced by the advisor’s insights, recognize a sage who can guide them through the tumultuous sea of monetary choices. The financial advisor becomes a lighthouse, attracting clients who crave a steady hand to navigate their financial voyage.

In this realm of radio airwaves, where seekers become callers and experts become guides, attorneys, real estate agents, and financial advisors have discovered a conduit to attract new clients. As their voices resonate with wisdom and authority, as their advice slices through the enigma of their fields, a bond of trust is forged. These experts, illuminated by the radio’s glow, become beacons in the darkness, attracting clients who yearn for guidance in the vast twilight zones of law, real estate, and finance. And so, dear listener, the call-in show becomes not just a program but a nexus where seekers and guides converge, bridging the gaps between knowledge and curiosity, between questions and answers. Welcome to the radio’s embrace, where the experts illuminate the unknown, one call at a time.”

Cue the music.

Next week here: “Why not just podcast?”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

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“The Daily” Stays Atop Podtrac’s August Podcast Ranker

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Top Weekend News/Talk Media Stories

President Joe Biden’s bad poll numbers; the possibility of a government shutdown without congressional action; Biden’s trip to Vietnam; today’s 9/11 anniversary; former President Donald Trump’s legal battles; the 2024 presidential race; the Hunter Biden investigation; North Korea’s Kim Jong Un’s expected meeting with Russia’s Vladimir Putin; the UAW threatens to strike; the search for escaped PA killer Danelo Cavalcante; the search for survivors of the Morocco earthquake were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

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SiriusXM and Megyn Kelly Agree to New, Multi-Year Deal

SiriusXM announces that talk media personality Megyn Kelly signs a new contract to continue hosting “The Megyn Kelly Show” live on the platform. SiriusXM says, “Under the multi-year deal, the veteran journalist and legal expert will deliver her signature commentary and hard-hitting interviews through theim 2024 election season and beyond. ‘The Megyn Kelly Show’ will premiere exclusively on SiriusXM Triumph channel 111 on weekdays from 12:00 noon to 2:00 pm ET, with the program later available on all major podcast platforms. The program will also air a special edition on September 14 when Kelly interviews former President Donald Trump. Kelly comments, “I’m thrilled to continue my relationship with the great people at SiriusXM who have been tremendously supportive of our show from the start. In an age where conversations are being stifled and news skewed to please the politics of only a small set of people, it is a privilege to work with a company that values free speech and open, respectful, elevated debate.”

Industry News

Larry O’Connor’s Over the Top Media to Produce Fisher House Shows

Fisher House Foundation announces that Larry O’Connor of Over the Top Media is taking over production of the foundation’s talk radio program, “The Fisher House Story,” that is made available to talkim radio stations for free to air around holidays including Memorial Day, Independence Day, and Veterans Day, as well as year-round programs. The Fisher House imFoundation is a non-profit that provides housing for families of patients receiving care at major military and VA medical centers so they can be near their loved ones. O’Connor, who hosts the morning drive program at Cumulus Media’s news/talk WMAL-FM, Washington, has hosted the show in the past. Fisher House says, “This informational talk show will inspire listeners through stories of amazing service members, veterans, and their families. Producer and host Larry O’Connor’s love and respect for our military will only amplify these radio specials.”