Industry News

NYTimes: Radio Preferred Medium for Many in India

A piece in The New York Times by Karan Deep Singh that explores how radio is used by women in rural India to learn and to communicate shows just how important the medium is to many people in the world’s most populous country. The piece focuses on the community radio station “Alfaz-e-Mewat,” – the voice of the Mewati people. Singh notes that “even in a digital era, radio remains the preferred medium for millions of Indians.” Of the radio station he writes, “Its listeners are the million or so people of Nuh, a rural, agrarian district in the foothills of the Aravali mountains in the northern Indian state of Haryana. In this region — which has some of the country’s lowest female literacy rates, where early marriages are common and where violence against women is the norm — the station is the voice of change.” TALKERS founder Michael Harrison, who was recently appointed by UNESCO as executive advisor to the United Nations celebration of World Radio Day on February 13, 2024, states, “This story illustrates just how important the medium of on-air radio is to millions of people around the world. Not only for its accessibility in the many places on Earth, including the United States, that are not fully digitized – but as a grassroots weapon against poverty and injustice in all their many forms. What could be more important?” Read the Times piece here.

Industry News

Brand Effect Study Reveals Value of AM/FM and Podcasting

The latest blog post from the Cumulus Media | Westwood One Audio Active Group examines the results of a brand effect study by Upwave of the six-month campaign of an e-commerce retailer that used AM/FM radio streaming and sponsorship of a Katy Perry-narrated podcast about Elizabeth Taylor titled, “Elizabeth the First.” Some of the findings include: 1) those exposed to the digital audio campaignim were 33% more likely to say the brand “partners with all my favorite stores,” 81% more likely to indicate the e-commerce retailer “is a brand I trust,” 140% more likely to associate the brand for offering “the best sales and coupons”; 2) among those exposed versus those not exposed, brand equity measures surged, showing 54% growth in familiarity, 31% lift in average brand images, 37% greater consideration, 102% increase in purchase intent, and 55% growth in customer forecast; and 3) concluded that best practices to power direct-to-consumer marketing effectiveness calls for allocating 74% of marketing budgets to creating future demand (brand building) and 26% to converting existing demand (sales activation), targeting broadly to expand the customer base, employing emotional advertising to build direct-to-consumer brands and drive sales and profit, being known before you are needed, and buying lots of ads in all days and dayparts. See the full blog here.

Industry News

Yesterday’s (10/10) Top News/Talk Media Stories

The Israel-Hamas war and the political repercussions in the U.S.; the vacant House Speaker post and the renewed threat of a government shutdown; former President Donald Trump’s legal battles; the 2024 presidential race; new felony charges against U.S. Rep. George Santos; Kari Lake announces bid for Arizona U.S. Senate seat; California’s new forced treatment law affecting the “gravely disabled”; the Supreme Court hears arguments in the South Carolina redistricting case; and the $1.7 billion Powerball jackpot were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: In Radio Sales, It Pays to Be a Great Listener

By Steve Lapa
Lapcom Communications Corp
President

Do you still struggle with keeping the dialogue moving in the right direction on your sales calls? Let’s face it, if you are not careful you could violate one of the golden rules of selling talk radio – be a great listener.

First calls are the most difficult, especially in this era of Zoom, Teams, etc. You try your best to develop rapport, build chemistry and move through a needs analysis as you learn about your potential advertiser. High achieving sellers have that special skill of blending questions and fun facts that build common ground while navigating the needs analysis through a range of questions designed to qualify the prospect and confirm a follow-up call.

Sounds simple enough, but why do most sellers fall short in the starting blocks. There is no mystery here to solve, this is Selling 101 that starts with preparation and ends with a commission check. Let’s walk through some start points:

If you are responsible for any of the 26.5 billion minutes viewed of “Suits” on Netflix, you know that Harvey Spector (lead character) earned millions doing homework and knowing how to ask the right questions. How about you? Are you prepared to ask the right questions and listen to the answers that will lead you to comeback with the right proposal? Sometimes keeping the dialogue moving can be challenging. Perhaps you’ve asked too many questions that went nowhere or just resulted in one-word answers. What to do? A recent article in Make It quoted Matt Abrahams, a public speaking expert at Stanford University’s Graduate School of Business, who suggests saying, “Tell me more” during a conversation is the secret sauce behind improving the communication flow.

Makes sense. Showing genuine interest in what your advertiser is saying, allowing more information to be shared, with you spending more time as the listener helps everyone develop better rapport and move closer to a win-win. I have always been a big fan of another Golden Rule of Sales: “Words matter.” Have you ever finished a call and asked yourself, “Why did I say that!?” It all goes back to preparation. If you know what to ask, how to allow your advertiser to expand on a key point, and do more listening than talking, your sales should increase, and your commission checks will show it!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Gradually, They Know You

By Holland Cooke
Consultant

imThanks to those who sent comments on last week’s column “Beware The Banter.” For those asking how-much-is-too-much, this follow-up.

The old “Dick Van Dyke Show” depicted the life of TV writers. Collaborators Rob Petrie, Sally Rogers, and Buddy Sorrell spent their workdays in an office, riffing. The weekly script that emerged was careful with show host Alan Brady’s brand. He was a personality viewers came to know, one week at a time.

In offices like that, there’s a living document they call “The Bible.” For that first pilot episode, it might have been a single page of bullet points. A more recent example might have fleshed-out sitcom characters in broad strokes: Jerry is a comedian. He and Elaine used to date, now they’re friends. Elaine is from Maryland and she can’t dance.

Week-by-week, as we come to know these fictitious friends, new details humanize them further, and “The Bible” gets thicker. It guides writers, so they don’t burst our bubble by telling us Elaine is from Connecticut.

im

Similarly, your listeners come to know you, accruing your identity, one anecdote at a time. You may be as-surprised-as-flattered when you meet a listener who plays-back something about your life that you might not even remember sharing.

So, know that they know you. And when the boss or the consultant reminds you how mentally busy listeners are – and encourages you to keep-the-show-moving – you needn’t fret that you’ll sound like Sgt. Joe Friday in “Dragnet.” Final TV reference, I promise.

My point: The litmus test for whatever you share is relatability. I was born on the same day as one of the children of 50+ year WTIC, Hartford morning host Bob Steele, and my dad was forever bonded by his amusing baby stories. They were nuanced references, not longwinded rambles.

Remain humble about listeners’ attention.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

WMAX-FM, Grand Rapids Adds FOX Sports Radio

iHeartMedia’s sports talk WMAX-FM, Grand Rapids “96.1 The Game” switches national sports programming from ESPN Radio to FOX Sports Radio using the network’s shows to fill out itsim programming schedule from 9:00 am on. The local “X’s and Bro’s” morning drive show continues to air from 6:00 am to 9:00 am. iHeartMedia Grand Rapids SVP of programming Dave Taft says, “We’re thrilled to now have the FOX Sports Radio lineup on ‘96.1 The Game.’ This addition, along with local sports coverage, play-by-play and the Michigan Sports Network, will continue our position as the broadcast sports leader in West Michigan.”

Industry News

iHeartMedia Celebrates Three Years of The Black Effect Podcast Network

Media personality Charlamagne Tha God and iHeartMedia are celebrating the third anniversary of the debut of The Black Effect Podcast Network. The goal of the venture is for it to become “the world’s largest podcast publisher dedicated to Black listeners, bringing together the most influential and trusted voices in Black culture for stimulating conversations around social justice, pop culture, sports, mentalim health, news, comedy and more.” iHeartMedia says, “Three years into its mission, The Black Effect has cemented itself as the premiere destination for Black talent and Black listeners, launching over 30 exceptional shows – including ‘Carefully Reckless,’ ‘All The Smoke,’ and ‘Reasonably Shady’ – that cover a wide range of topics and amplify diverse voices and perspectives. Charlamagne Tha God adds, “As we celebrate three years of The Black Effect Podcast Network, we honor the power of representation, the resilience of our community, and the unwavering commitment to truth and excellence. Together, we’ve amplified voices and paved the way for a future where our narratives flourish.”

Industry News

KYW, Philadelphia to Broadcast Mayoral Debate

Audacy’s all-news KYW-AM/FM, Philadelphia is hosting a mayoral debate ahead of the Philadelphia general election. Democratic nominee Cherelle Parker will face Republican nominee David Oh live on the “Philadelphia’s Morning News” program on October 26 from 8:00 am to 9:00 am. The debate will feature KYW journalists, including morning drive anchor Ian Bush, city hall bureau chief Pat Loeb,im education reporter Mike DeNardo and community impact reporter Racquel Williams. KYW news director Kevin McCorry says, “Since the primary election was decided in May, we have been working diligently to ensure that we could provide this service to our audience. The next mayor of Philadelphia will shape our city for years to come. We need urgent solutions to the city’s most pressing issues, including the gun violence crisis, the opioid crisis, the economy and public schooling. Presenting a format where candidates get to exchange ideas in real time is a fundamental building block of the democratic process, and we’re proud to break our normal format to offer this program.”

Industry News

TALKERS News Notes

Salem Radio Network talk host Mike Gallagher began yesterday’s program launching an emergency campaign raising funds for Israeli victims through the International Fellowship of Christians and Jews. Gallagher’s campaign is also being highlighted on other Salem Media Group platforms including SRN News, TOWNHALL.com, and several local morning shows including Mark Davis’ program on KSKY, Dallas and Joey Hudson’s show on WGTK-FM in Greenville, South Carolina as well as TOWNHALL News.

According to an article in the New York Post (10/7) by reporter Brooke Kato, scientists have unsheathed an electrifying new treatment for erectile dysfunction that’s possibly better than popping a little blue pill — AM radio waves!  New research published in the International Journal of Impotence Research suggested that self-administered, low-intensity radio frequency zaps to the penis could be effective for ED treatment due to anatomical and physiological changes in the penile tissue. When used at lower frequencies, the radio waves create heat, due to the interaction between molecules and ions, triggering “structural changes” and the creation of collagen and elastic fibers, according to study author Dr. Ilan Gruenwald. Read the complete article here.

International imaging firm Benztown and research company P1 Media Group are hosting a free webinar for radio professionals titled, “Checking in on the World’s First AI Presenter – Is This Radio’s Future?” The 40-minute webinar will be hosted by Andreas Sannemann, CEO, Benztown, and Ken Benson, partner, P1 Media Group, and will feature AI pioneer Dylan Salisbury, content director, “Live 95.5,” in Portland, OR, and creator of the first AI radio personality in the world, “AI Ashley.”

The Alliance for Women in Media (AWM) announces that radio legend Delilah will be honored with the inaugural Gracies Icon Award at the 2023 Gracies Leadership Awards. The Premiere Networks nationally syndicated personality “will be celebrated for her outstanding contributions to the world of radio and her unwavering commitment to uplifting and empowering listeners.” AWM will honor her at the Gracies Leadership Awards on November 13 at Tribeca 360° in New York City, alongside previously announced honorees.

The Broadcasters Foundation of America elects Adrienne Roark, president of content development and integration for CBS News, Stations, and CBS Media Ventures to its Board of Directors.

Industry News

RTDNA Files Request to Broadcast Trump Trial

On Thursday (10/5), the Radio Television Digital News Association (RTDNA) and a coalition of media outlets filed a legal request with the U.S. District Court of Washington D.C., formally asking for live audio and video coverage of the upcoming January 6th-related criminal trial against former President Donaldim Trump, currently on the docket for March 2024. RTDNA says it has consistently advocated for the public’s right to live audio and video coverage of the multiple trials facing the former president. RTDNA CEO Dan Shelley states, “For decades, RTDNA has been the nation’s leading advocate for cameras in courtroom. We believe Americans have a right to see for themselves if and how justice is administered to a former president of the United States. The only opportunity for the public to have any faith in the outcome of this trial is if people are able to see and hear the proceedings for themselves.”

Industry News

WFDF, Detroit Owner Kevin Adell Unapologetic About New Programming

According to a piece in the Detroit Metro News, WFDF, Detroit owner Kevin Adell is all-in on the new conservative talk format recently installed on the station after several years airing an urban talk format. The station flipped after Labor Day and has been airing Premiere Networks syndicated shows includingim Glenn Beck, Sean Hannity, Jesse Kelly, and Clay Travis & Buck Sexton, as well as Key NetworksBill O’Reilly. The story indicates the station’s cume has skyrocketed from about 2,100 listeners per month to 29,000 in the first week after the change (Sept. 7-13). Adell tells the paper he has no regrets about the move, “The more divided we are, the better it is for radio. It comes down to one thing — show business. If we live in a utopia, we have nothing to talk about.” Adell also says he expects cume to jump to 200,000 per month as he continues to promote the new lineup. At the time of the change, the Black community was upset with the firing of the (unpaid) hosts and the format flip, but Adell said it was purely a business move. “[T]he format was no longer profitable and only attracted about 2,100 listeners a month, an abysmally small audience for a radio station. When you look at it, no one supported it. I couldn’t get the community to support it.” Read the Metro News piece here.

Industry News

LABF to Present Webinar Series

The Library of American Broadcasting Foundation is presenting a webinar series titled “LABF Radio & Podcast Power Session.” The series was created by Benztown president and LABF board member Dave “Chachi” Denes with support from the Broadcast Education Association (BEA) and theim University of Maryland. Industry experts presenting in the three-part series include: programming with consultant Mike McVay; promotion and marketing insight with Benztown marketing director Susan Aksu-Magarian; and behind the scenes of owning a station with Emmis CEO Jeff Smulyan, among others. Denes says, “I was honored to lead the ‘LABF Radio & Podcasting Power Session,’ and I want to thank the incredible talent and executives that participated for their contributions and presentations as well as technical producers, Robby Gessel and Trevor Adams. We have high hopes that this session will prove valuable to students and ignite their enthusiasm for the radio and podcasting mediums that hold a special place in our hearts.”

Industry News

WTAG, Worcester Host Jordan Levy Dies

As reported by the Worcester Telegram & Gazette, former Worcester, Massachusetts mayor and WTAG-imAM, Worcester talk radio host Jordan Levy died yesterday (10/5) after a years-long illness at age 79. Current WTAG morning personality Jim Polito is quoted in the story saying, “There are so many people he did things for. He loved the city of Worcester.” Levy was first elected mayor in 1987. After leaving office in 1993, he hosted the afternoon drive show on WTAG. Read the full story here.

Industry News

Jerry Del Colliano is This Week’s Guest on Harrison Podcast

Noted media industries analyst Jerry Del Colliano is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Del Colliano is publisher of the daily newsletter Inside Music Media that serves radio and music professionals with behind-the-scenes happenings at the highest levels in these industries sparked by his hard-hitting and often controversial commentary. Del Colliano has served as Professor of Music Industry at the University of Southern California and currently holds the position of Professor of Music Business Program at New York University’s Steinhardt Department of Music and Performing Arts Profession. These positions have given him insight into today’s youth culture and its potential application in both the radio and music businesses looking to appeal to younger demos. Harrison and Del Colliano engage in an extensive discussion about “generational media” and the professor’s first-hand observations about the habits and mindset of “Gen Z.”  Not to be missed! Listen to the podcast in its entirety here.

Industry News

77WABC Pays Tribute to Bernard McGuirk

im

During an extended edition of the “Sid & Friends in the Morning Show,” 77WABC, New York honored the memory of morning personality Bernard McGuirk, who passed away on this day last year from prostate cancer. He and Sid Rosenberg had hosted the show since April of 2018. McGuirk served for years as the executive producer and cast member of the “Imus in the Morning” show. On today’s show, Sid Rosenberg was joined by several of McGuirk’s colleagues, including Warner Wolf and Connell McShane, both of whom did news on the Imus Show, and Carley Shimkus, who was a contributor. Rosenberg says, “I am so grateful to have known and worked with Bernie. Bernie was a phenomenal radio host and an even better person. That’s what I miss most every day.” Chad Lopez, president of 77WABC and Red Apple Media, says, “In Bernie’s memory we are raising awareness of the importance of prostate cancer screening. 77WABC hopes to save lives through Bernie’s legacy.”

Industry News

TALKERS News Notes

iHeartMedia and Will Ferrell’s Big Money Players Podcast Network announce the “Big Money Players Circle” in which Ferrell has hand selected the freshest and funniest social sensations to join the network and be showcased across iHeartMedia’s multi-platform ecosystem. The Big Money Players Circle will be announced during the first-ever “The Big Money Players Comedy Hour Presented by Straight Talk Wireless,” which will broadcast across iHeartMedia radio stations nationwide tonight (10/5) at 7:00 pm local time.

Stingray Radio’s “Sports 1440 Edmonton” adds several FOX Sports Radio programs to its weekday and weekend lineup. The station is now airing “Two Pros and a Cup of Joe with LaVar Arrington, Brady Quinn & Jonas Knox,” “The Jason Smith Show with Mike Harmon,” and “The Ben Maller Show.” It is also featuring FOX Sports Radio around the clock on weekends.

SiriusXM and New England College announce that GOP presidential candidate Vivek Ramaswamy will take part in a town hall event with Patriot channel host David Webb. The program is being recorded at the school near Concord, New Hampshire tomorrow (10/6) and will premiere on Monday (10/9) 9:00 am ET with replays throughout the week.

Ratings Takeaways

September 2023 PPM Ratings Takeaways – Part Two

imSeptember 2023 PPM Data – Information for the September 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s September 2023 sweep covered August 17 – September 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2023 – September 2023 (6+).

Note: The NFL season began September 7 – flagships are bolded, where applicable.

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.5 – 3.9, +.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 9.3 – 8.7, -.6, ensconced in the runner-up slot for the ninth straight month

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Nationals) steady at 2.6, #16 to #12

Public Radio News/Talk: American University-owned WAMU 11.6 – 12.0, +.4, #1

Number One 6+: public radio news/talk WAMU, 22nd month in succession, 11.6 – 12.0, +.4

Largest 6+ August 2023 – September 2023 Increase: contemporary Christian WGTS (+1.7)

Largest 6+ August 2023 – September 2023 Decrease: urban contemporary WKYS (-.7)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 3.5 – 2.8, -.7, #12 to #15

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.2 – 3.8, -.4, eighth to tenth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (New England Patriots) 5.6 – 7.8, +2.2, third to first

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.7 – 4.2, +.5, #11 to #9

Public Radio News/Talk: Boston University’s WBUR 5.6 – 5.4, -.2, repeats in third-place

WGBH Educational Foundation-owned WGBH 3.9 – 3.6, -.3, #10 to #11

Number One 6+: Beasley Media Group sports talk WBZ-FM, first month, 5.6 – 7.8, +2.2*

Largest 6+ August 2023 – September 2023 Increase: sports talk WBZ-FM (+2.2)*

Largest 6+ August 2023 – September 2023 Decrease: classic hits-oldies WROR (-1.5)

*Represents a tie for the largest August 2023 – September 2023 increase (6+) of any station from these 12 – and the previous 12 – PPM-markets

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.9 – 3.8, -.1, repeats in eighth-place

Number One 6+: Cox Media Group urban AC WHQT, seventh straight month, 7.9 – 8.0, +.1

Largest 6+ August 2023 – September 2023 Increase: Spanish contemporary WAMR (+1.9)

Largest 6+ August 2023 – September 2023 Decrease: urban contemporary WMIB (-.8)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) steady at 4.7, seventh to sixth

News: Lotus Communications-owned KNWN-AM & KNWN-FM “Northwest News Radio” 2.0 – 2.2, +.2, #19 to #20

Sports Talk: Bonneville’s KIRO-AM “710 AM ESPN Seattle” (Mariners, Seahawks) 4.7 – 6.0, +1.3, seventh to third

iHeartMedia’s KJR-FM “93.3 FM Seattle’s Sports Leader” 2.4 – 2.3, -.1, #17 to #18

Public Radio News/Talk: Northwest Public Radio-owned KUOW 6.8 – 5.9, -.9, second to fourth

Number One 6+: Audacy country KKWF, fourth straight month, 7.9 – 6.8, -1.1

Largest 6+ August 2023 – September 2023 Increase: rhythmic hot AC KHTP (+1.8)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary KSWD (-1.2) 

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 1.9 – 1.8, -.1, #16 to #17

News: Audacy-owned WWJ News Radio 950” flat at 4.0, repeats at #11

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Tigers, Lions) 7.2 – 8.6, +1.4, second to first 

WXYT-FM’s internet stream 1.3 – 2.0, +.7, #19 to #16

Public Radio News/Talk: University of Michigan-owned WUOM 1.6 – 1.8, +.2, continues at #17

Wayne State University’s WDET 1.0 – 1.1, +.1, #21 to #20

Number One 6+: sports talk WXYT-FM, first month, 7.2 – 8.6, +1.4

Largest 6+ August 2023 – September 2023 Increase: sports talk WXYT-FM (+1.4)

Largest 6+ August 2023 – September 2023 Decrease: CHR WKQI (-.8)

PHOENIX 

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.9 – 4.1, +.2, tenth to fifth

Bonneville-owned KTAR-FM “News 92.3 FM” (Arizona Cardinals) 3.0 – 2.9, -.1, #15 for the third straight month

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 4.1 – 3.9, -.2, seventh to sixth

Number One 6+: iHeartMedia adult contemporary KESZ, first month, 6.1 – 7.5, +1.4

Largest 6+ August 2023 – September 2023 Increase: adult contemporary KESZ (+1.4)

Largest 6+ August 2023 – September 2023 Decrease: classic hits-oldies KAZG (-1.7)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Twins) 3.5 – 3.3, -.2, #14 to #12

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 2.2 – 2.3, +.1, #16 for the fourth straight month

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 1.3 – 1.4, +.1, #19 for the third month in succession

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Vikings) 4.8 – 8.8, +2.0, ninth to fourth

Public Radio News/Talk: Minnesota Public Radio’s KNOW flat at 6.2, fourth to fifth

Number One 6+: Northwestern Media contemporary Christian KTIS-FM, sixth consecutive month, 10.7 – 10.1, -.6

Largest 6+ August 2023 – September 2023 Increase: sports talk KFXN (+2.0)

Largest 6+ August 2023 – September 2023 Decrease: hot AC KTCZ and country KMNB (-.7)

SAN DIEGO 

News/Talk: iHeartMedia’s KOGO “News Radio 600” steady at 4.7, seventh to fifth

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” (Padres), 4.9 – 4.7, -.2, sixth to fifth

Public Radio News/Talk: San Diego State University’s KPBS 5.8 – 6.2, +.4, repeats in third-place

Number One 6+: Audacy classic hits-oldies KXSN, first month, 6.5 – 6.8, +.3

Largest 6+ August 2023 – September 2023 Increase: Spanish contemporary XRST (+1.0)

Largest 6+ August 2023 – September 2023 Decrease: adult hits KFBG (-2.1)**

**Represents a tie for the largest August 2023 – September 2023 decrease (6+) of any station from these 12 – and the previous 12 – PPM-markets 

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” 5.2 – 5.3, +.1, repeats in fifth-place

iHeartMedia-owned WFLA “News Radio 970” 4.3 – 4.0, -.3, #8 to #11

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” (Rays) 1.8 – 2.0, +.2 #20 to #19

Public Radio News/Talk: University of South Florida’s WUSF 2.2 – 2.3, +.1, #19 to #17

Number One 6+: Cox Media Group adult contemporary WDUV, 26th month in a row, 7.8 – 8.0, +.2

Largest 6+ August 2023 – September 2023 Increase: country WQYK (+1.7)

Largest 6+ August 2023 – September 2023 Decrease: country WFUS (-1.5)

DENVER 

News/Talk: iHeartMedia’s KOA “News Radio 850” (Colorado Rockies, Broncos) 2.7 – 3.7, +1.0, #16 to #13

KOA cluster-mate KDFD “Freedom 93.7” 2.0 – 1.7, -.3, #20 to #19

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 3.8 – 4.6, +.8, #11 to #7

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.0 – 4.2, +.2, tenth to ninth

Number One 6+: Bonneville country KYGO, second consecutive month, 6.6 – 6.2, -.4

Largest 6+ August 2023 – September 2023 Increase: adult contemporary KOSI (+1.0)

Largest 6+ August 2023 – September 2023 Decrease: hot AC KIMN and sports talk KKSE (-.7)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Orioles, Ravens) 3.2 – 4.1, +.9, #12 to #8

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.5 – 1.8, +.3, repeats at #18

News: Hubbard Broadcasting’s WTOP & WTLP “Washington’s Top News” .9 – 1.0, +.1, #21 to #19

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.4 – 4.0, -.4, eighth to ninth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 4.4 – 4.5, +.1, eighth to seventh

Number One 6+: Audacy adult contemporary WLIF, first month, 6.4 – 8.6, +2.2

Largest 6+ August 2023 – September 2023 Increase: adult contemporary WLIF (+2.2)*

Largest 6+ August 2023 – September 2023 Decrease: urban AC WHUR (-.8)

*Represents a tie for the largest August 2023 – September 2023 increase (6+) of any station from these 12 – and the previous 12 – PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 5.9 – 5.8, -.1, sixth to eighth

KMOX cluster-mate KFTK “Talk 97.1 FM” 1.8 – 1.9, +.1, repeats at #16

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .9 – 1.0, +.1, #18 to #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” 2.4 – 2.3, -.1, repeats at #15

Public Radio News/Talk: University of Missouri-owned KWMU 3.6 – 3.5, -.1, #12 to #13

Number One 6+: iHeartMedia classic hits-oldies KLOU, first month, 9.0 – 8.7, -.3

Largest 6+ August 2023 – September 2023 Increase: urban AC WFUN (+1.2)

Largest 6+ August 2023 – September 2023 Decrease: adult hits WARH (-2.1)**

**Represents a tie for the largest August 2023 – September 2023 decrease (6+) of any station from these 12 – and the previous 12 – PPM-markets

Up next: September 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

Michael Harrison Guests on Sherry Goldman Podcast

Sherry Goldman, founder/CEO of the Goldman Communications Group – a leading New York-based public relations firm – hosts a weekly radio show and podcast titled “Let’s Talk PR & More!” interviewingim industry leaders about public relations and related topics. The conversations span public relations, PR best practices, the media, immarketing, strategy, career development, profiles of PR pros, and more. The show airs Mondays at 5:00 pm on Hofstra University’s award-winning WRHU-FM and WRHU.org on Long Island and is available on most podcast sites. TALKERS founder Michael Harrison is Goldman’s guest this week talking about the general state of radio, news and public relations as we move further into the digital era.  Both Hofstra graduates, Goldman and Harrison sit on the university’s Lawrence Herbert School of Communication Dean’s Advisory Board. Listen to the podcast here.

Industry News

Salem to Sell Church Products Business for $30 Million

Salem Media Group announces that it has entered into an agreement with Gloo LLC to sell its Salem Church Products business for $30 million. Salem says that when the transaction closes, scheduled for November 1, the parties will also enter into a $10 million multi-year agreement for Salem to advertise the Gloo platform’s products and services across Salem’s radio and digital platform that serves the Christianim audience. Salem Church Products creates and distributes resources for churches and ministries in the areas of church media, worship, children’s ministry, preaching, teaching and employment through online resources including WorshipHouse Media, SermonSearch, ChurchStaffing, Children’s Ministry Deals and many others. Salem COO David Evans says, “We are proud of the Church Products business we have built over the years. What started with a single website – SermonSearch – has grown into a successful organization providing valuable resources and services to local churches and their pastors. Any time we look to sell a business, we look for organizations that share our passion and that can take that business to the next level. Gloo is just such an organization and we couldn’t be more thrilled.”

Ratings Takeaways

September 2023 PPM Ratings Takeaways – Part One

imSeptember 2023 PPM Data – Information for the September 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

Nielsen Audio’s September 2023 sweep covered August 17 – September 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2023 – September 2023 (6+).

Note: The NFL season began September 7 (flagships are bolded).

NEW YORK

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 1.4 – 1.2, -.2, #21 to #19

Red Apple Media‘s WABC-AM 3.1 — 3.4, +.3, #10 to #11

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.9 – 4.6, -.3, seventh to fifth

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) steady at 2.5, #13 to #10

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees, Giants) 2.9 – 3.1, +.2, #12 to #9

Good Karma Brands‘  WEPN-FM “98.7 ESPN New York” (Jets) flat at 1.1 #23 to #20

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.1 – 3.6, +.5, tenth to eighth

WNYC-FM cluster-mate WNYC-AM 1.3 – 1.4, +.1, #22 to #18

Number One 6+: iHeartMedia adult contemporary WLTW, eleventh month in a row, 8.1 – 7.3, -.8

Largest 6+ August 2023 – September 2023 Increase: public radio news/talk WNYC-FM (+.5)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WLTW (-.8)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” flat at 4.8, third to fourth

News: Audacy-owned KNX-FM “News 97.1” 2.9 – 3.7, +.8, #12 to #8

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.0 – 2.1, +.1, repeats at #20

Number One 6+: Audacy classic hits-oldies KRTH, seventh month in succession, 6.4 – 6.1, -.3

Largest 6+ August 2023 – September 2023 Increase: news KNX (+.8)

Largest 6+ August 2023 – September 2023 Decrease: Spanish contemporary KLLI (-.7)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.0 – 3.4, +.4, #11 to #8

News: Audacy’s WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.6 – 4.9, +.3, fourth to third

Sports Talk: Audacy-owned WSCR “670 The Score” (Cubs) 3.0 – 3.2, +.2, stays at #11

Public Radio News/Talk: Chicago Public Media’s WBEZ 2.9 – 3.0, +.1, remains at #13  

Number One 6+: iHeartMedia adult contemporary WLIT, twelfth straight month, 7.7 – 6.8, -.9 and Hubbard Broadcasting classic rock WDRV, first month, 6.2 – 6.8, +.6

Largest 6+ August 2023 – September 2023 Increase: hot AC WTMX (+.7)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WLIT (-.9)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” steady at 2.0, #18 to #16

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” unchanged at 7.1, anchored in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants, 49ers) 3.6 – 3.7, +.1, eighth to seventh

Public Radio News/Talk: KQED, Inc.-owned KQED flat at 5.3, repeats in third-place  

Number One 6+: Bonneville adult contemporary KOIT-FM, sixth month in succession, 8.0 – 8.4, +.4

Largest 6+ August 2023 – September 2023 Increase: CHR KMVQ (+.7)

Largest 6+ August 2023 – September 2023 Decrease: regional Mexican KSOL (-.7)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 4.3 – 4.6, +.3, fourth to fifth

News: None in the top twenty

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 4.4 – 4.7, +3, repeats in third-place

Audacy-owned KRLD-FM “105.3 The Fan” (Texas Rangers, Cowboys) 2.7 – 2.9, +.2, #17 to #15

Public Radio News/Talk: North Texas Public Broadcasting’s KERA 2.8 – 2.7, -.1, #15 to #16

Number One 6+: Audacy classic hits-oldies KSPF, fourth month in a row, flat at 4.9, and Cumulus Media country KPLX, first month, 4.1 – 4.9, +.8

Largest 6+ August 2023 – September 2023 Increase: contemporary Christian KLTY (+1.2)

Largest 6+ August 2023 – September 2023 Decrease: urban contemporary KKDA-FM (-.7)

HOUSTON 

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) flat at 3.7, repeats at #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 2.3 – 2.2, -.1, continues at #18

Number One 6+: iHeartMedia adult contemporary KODA second month in a row, 7.5 – 7.9, +.4

Largest 6+ August 2023 – September 2023 Increase: alternative KTBZ (+.8)

Largest 6+ August 2023 – September 2023 Decrease: regional Mexican KLTN (-.6)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 6.6 – 7.3, +.7, locked in third-place

News: None in the top twenty

Sports Talk: Audacy-owned WZGC “92.9 The Game” (Falcons) steady at 2.8, #15 to #14

Dickey Broadcasting’s WCNN “The Fan” (Braves) 2.5 – 1.5, -1.0, #18 to #20

Public Radio News/Talk: Atlanta Public Schools’ WABE 3.7 – 3.5, -.2, #10 to #12

Number One 6+: Cox Media Group classic hits-oldies WSRV, ninth successive month, 9.2 – 7.9, -1.3

Largest 6+ August 2023 – September 2023 Increase: classic rock WNNX (+1.0)

Largest 6+ August 2023 – September 2023 Decrease: classic hits-oldies WSRV (-1.3)*

*Represents the largest August 2023 – September 2023 decrease (6+) of any station from these 12 PPM-markets

PHILADELPHIA

News/Talk: Audacy’s WPHT “Talk Radio 1210” 1.2 – 1.5, +.3, #22 to #19

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 4.6 – 5.8, +1.2, ninth to fifth

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies, Eagles) 5.5 – 5.8, +.3, fourth to fifth

Public Radio News/Talk: WHYY-owned WHYY 3.8 – 3.6, -.2, #10 to #11

Number One 6+: Beasley Media Group classic rock WMGK, fifth straight month, 9.5 – 10.1, +.6

Largest 6+ August 2023 – September 2023 Increase: news KYW (+1.2)

Largest 6+ August 2023 – September 2023 Decrease: adult hits WBEN-FM (-1.1)

LONG ISLAND

News/Talk: Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 1.8 – 3.9, +2.1, #18 to #8

News: Audacy-owned WINS-FM “1010 WINS All News 92.3 FM” 4.7 – 4.0, -.7, third to seventh

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.3 – 2.5, +.2, #17 to #14

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees, Giants) 3.5 – 3.8, +.3, eighth to tenth

Good Karma-owned WEPN-FM “98.7 ESPN New York” (Jets) steady at 1.7, #19 to #18

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, seventh month in a row, 7.1 – 8.0, +.9

Largest 6+ August 2023 – September 2023 Increase: news/talk WABC (+2.1)**

Largest 6+ August 2023 – September 2023 Decrease: news WINS and Spanish tropical WSKQ (-.7)

**Represents the largest August 2023 – September 2023 increase (6+) of any station from these 12 PPM-markets

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, .5 – .4, -.1, #18 to #19

Pasadena Area Community College’s KPCC flat at .2, repeats at #20

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, sixth straight month, unchanged at 9.9

Largest 6+ August 2023 – September 2023 Increase: urban-rhythmic oldies KDAY (+1.0)

Largest 6+ August 2023 – September 2023 Decrease: regional Mexican KSCA (-.4)

SAN JOSE

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.5 – 6.6, +.1, #1 

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants, 49ers) 5.5 – 4.8, -.7, repeats in fourth-place

Audacy’s KGMZ “95.7 The Game” 1.7 – 2.2, +.5, #19 to #15

Public Radio News/Talk: None in the top twenty

Number One 6+: news KCBS-AM & KFRC, third month in a row, 6.5 – 6.6, +.1

Largest 6+ August 2023 – September 2023 Increase: 1980s-based KOSF (+.9)

Largest 6+ August 2023 – September 2023 Decrease: classic rock KUFX (-1.0) 

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 5.5 – 5.2, -.3, third to fourth   

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 2.0 – 2.1, +.1, #12 to #13

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.0 – 1.2, +.2, #19 to #17

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees, Giants) 3.3 – 4.1, +.8, ninth to eighth

Good Karma’s WEPN-FM “98.7 ESPN New York” (Jets) 1.0 – .9, -.1, remains at #19

WFAN’s internet stream 1.2 – .8, -.4, #18 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, third straight month, 6.7 – 6.3, -.4

Largest 6+ August 2023 – September 2023 Increase: sports talk WFAN (+.8)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WLTW (-.8)

Up next: September 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

CTBS Podcast Net Launches Karol Markowicz Show

Premiere Networks announces that the Clay Travis & Buck Sexton Podcast Network will debut “The Karol Markowicz Show” to its lineup of podcasts on October 9. Markowicz is a New York Post and FOX News columnist and is co-author of the best-selling book, Stolen Youth (DW Books, 2023). Premiereim says, “The new podcast expands on the topics that drive Markowicz’ most-popular columns, namely, the cultural and social issues that affect us all. From marriage and family, to career and relationships, Markowicz aims to find real answers to the deep questions that really matter, while taking listener questions and welcoming some of the biggest names in news, politics and entertainment for candid conversations.” Markowicz says, “I’m thrilled to join The Clay Travis & Buck Sexton Podcast Network on iHeartRadio. I’ve been approached, over the years, to do a podcast but it never felt like the right fit. Joining Clay and Buck is a dream. I’m such a big fan of both of these men and can’t wait to join the team.”

Industry News

Radio Hall of Fame Inducts 2023 Legends

The Museum of Broadcast Communications announces the selection of 12 Legends inductees into the Radio Hall of Fame for 2023. The Legends inductees recognize the talents and efforts of on-airim personalities, programmers and operators who contributed with greatness to the radio industry and have since passed away. The 2023 class includes: talk radio personality Bob Grant, Saga Communications chief Ed Christian, and talk personality Long John Nebel. Radio Hall of Fame co-chair Kraig T. Kitchin comments, “It’s heartfelt recognition to see these individuals and their career contributions to the radio industry recognized with this induction. They’ve made a forever impact on the audiences and businesses they interacted with and for that, we’re grateful.” See more about the Legends here.

Industry News

Talk Host Ian Freeman Sentenced After Bitcoin Money Laundering Conviction

Ian Freeman (below, left), the co-founder of the independent, nationally syndicated talk radio show “Free Talk Live,” was sentenced to eight years in prison after being convicted in federal court of laundering $10 million in what the feds called “romance scams and other internet fraud.” U.S. Attorney Jane E. Young states, “The defendant’s criminal conduct devastated many vulnerable people. Dozens of victims were identified during the investigation. Many of them lost their life’s savings by way of Freeman’s bitcoin moneyim laundering scheme. The Court recognized that an important part of this sentence was for the defendant to provide restitution to the victims. In financial crimes cases such as this, providing restitution to victims is one of the highest priorities of the U.S. Department of Justice and this Office.” Free Talk Live co-founder Mark Edge (right) tells TALKERS magazine, “It was a sad day for ‘Free Talk Live’ yesterday. Ian, our co-founder, received eight years in prison, followed by two on probation and a $40,000 fine. Restitution and forfeiture are as yet to be determined but will likely be six figures. Ian maintains his innocence but was taken into custody following sentencing. We were prepared for this possibility, as much as we could be. ‘Free Talk Live’ will go on seven nights a week from 7:00 pm to 10:00 pm ET.” See the U.S. Attorney’s Office press release here.

Industry News

WNEX-FM, Macon to Launch Sports Talk Show

Creek Media is launching a daily, one-hour sports talk program on the Americana-formatted WNEX-FM,im Macon, Georgia. The Macon Telegram reports that “Creekside Sports” is hosted by Steve Norris and Daniel Shirley. The piece notes that Norris has experience broadcasting area high school and junior college football and has served as a local sports and news reporter, having been a freelance sportswriter for The Telegraph from 2008 until 2012. Read the Macon Telegram story here.

Industry News

Dallas Sports Radio Host and Producer Mark Friedman Dies

Longtime Dallas sports radio host and producer Mark “Friedo” Friedman has died after a years-long health battle. The Morning News piece notes that Friedman “spent over two decades working in Dallasim sports radio, starting at 570 KLIF in 1994 and eventually joining host Norm Hitzges in moving to 1310 The Ticket [KTCK-AM] in 2000.” Friedman’s brother Joel posted the news of his passing on Facebook, says, “It is with a heavy heart that I share the news of my brother’s passing. Many of you knew about his health battle over the past several years, and he had been doing remarkably well considering everything he had gone through.” Read the Dallas Morning News story here.

Industry Views

Pending Business: Still Learning

By Steve Lapa
Lapcom Communications Corp
President

I think it was the great Michelangelo who said, “I’m still learning.” Three simple words that can make or break any of us in marketing.

I am still amazed at the success and customer loyalty at Trader Joe’s. Why is it that a homespun marketing approach develops loyalty, when I have found more competitive prices and sometimes higher quality foods elsewhere?

Yet there I was lost in the regular South Florida Sunday crowd, standing in line, basket-to-basket, ready to check out. I have never heard or seen an ad for Trader Joe’s, yet the store was packed. The scene at the 59th Street store in Manhattan was quite similar last year when I spent three months in the city, or the one in D.C. close to my daughter’s home, even the Trader Joe’s in Sandy Springs, Georgia near my other daughter’s home was slammed on a Sunday three years ago.

Too much information for a column on sales and marketing?  Believe it or not, I still can’t figure out how with no frequent buyer program, super discounts, or incentive marketing I became such a frequent shopper. I guess just like Michelangelo, I’m still learning.

Here is what I have learned from Trader Joe’s that connects the dots to our sales and marketing world.

— Keep it simple. Ever notice how the prices are clear, easy to read and seem to present a perceived value? How does your presentation packaging stand up? Does it take an IT expert to understand how to interpret your computer driven proposals?

— Everyone has something positive to say. I have never heard any of the folks at any of those locations say a negative word, even when parking was a game of musical cars. How about you? Are still blaming the boss for higher pricing or tighter credit?

— Variety is in the eye of the customer. Other stores with more square footage have greater variety. Sometimes you need it, most of the time you don’t. How many times have you thought to yourself, “There are just too many options in this pitch.”

— Got a complaint? We can fix that. Somebody please show us a local radio station training for excellent customer service. It just isn’t a long-term commitment. Maybe a perceived unnecessary expense in our business.

— Consistency. Like every successful enterprise that is public facing, consistency and dependability build trust and customer loyalty. How about us?

Sales and marketing are a dynamic process that is always adjusting to the competitive landscape and the needs of the customer. And that is why we should all follow Michelangelo’s lead and never stop learning.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Beware the Banter

By Holland Cooke
Consultant

imRadio talkers: What is this hour about? How will listeners benefit from listening? And how long do you expect them to wait to hear that?

To quote Jerry Seinfeld…

“There is no such thing as an attention span. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”

Are they entertained hearing about your weekend? About your sidekick/board-op/screener’s weekend? By a long, self-amused, produced show intro? Or are they quickly engaged, by your invitation to weigh-in-on topic du jour? Or by your offering them Q+A access to a guest who can address their concerns?

What if they believe the promos?

 As each day’s news causes us all to wonder “What NEXT???” smart stations methodically invite on-hour listening appointments, for “stay close to the news… a quick update, throughout your busy day.” Whether that’s a network feed or a local newscast, whoever delivers it reckons what is relevant to the lives of the mentally busy, in-car listeners our advertisers want as customers. In consultant-speak, it’s “take-home pay” for tuning-in.

im

They may listen mostly to other stations that play music, but those stations aren’t as informative. So – as the weather forecast signals the end of that on-hour update – can you freeze the driver’s index finger in mid-air between the steering wheel and the button for “Kiss” or “Magic” or “Cat Country?”

 Does your A-block rock?

Most common miscalculation I hear? Extended banter before the first break. A-block ends with (finally) a specific, inviting call-in proposition or teases the guest coming up… after the break, when the show really begins.

Better: Tee-up what’s-up immediately as the hour begins. Try this: Make the very first thing you say a question which includes “you” and/or “your.” Then say hello, and swap takes on that topic with your sidekick/board-op/screener.

One warning: Sounding so-quickly-engaging may divert your screener. The phone’s already ringing.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke

Industry News

Audacy Provides Update on Capital Structure

Audacy issues a statement regarding its ongoing discussions with lenders to refinance its debt and “optimize the Company’s balance sheet to position the Company for long-term growth, capitalizing on its scaled leadership position across the audio market.” Audacy is employing the 30-day grace period for the cash interest payment of approximately $18 million, due on September 30, 2023, to holders of itsim 6.75% senior secured second-lien Notes due March 31, 2029. The decision to use the grace period will not trigger an event of default under the indenture governing the Notes, and the Company retains the right to make the interest payment to the holders of the Notes through the end of the grace period. Audacy says it intends to utilize the 30-day grace period to continue its dialogue with lenders “regarding a potential plan to strengthen its capital structure to support Audacy’s strong operating business and position Audacy for long-term growth.” Audacy chairman, president and CEO David Field comments, “We continue to engage in discussions with our lenders as we execute on our overall growth strategy and remain focused on investing in our people, platform, content and technology capabilities to serve our listeners and customers. We continue to drive progress across our key performance metrics, meaningfully advance our ad tech and product roadmap and enter new partnerships to enhance content, distribution and monetization opportunities.”

Industry News

Top News/Talk Media Stories Over the Weekend

The late-hour deal in Congress to prevent a government shutdown; Congressman Matt Gaetz’s threat to try to remove Kevin McCarthy from his House Speaker position; the Trump Organization fraud trial in New York City; the 2024 presidential race; speculation about who California Governor Gavin Newsom will name to replace Dianne Feinstein in the U.S. Senate; the U.S. migrant crisis; and the U.S. Supreme Court returns from its summer breaks to take on cases including Second Amendment issues and more were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

15th Annual “Hurley in the Morning” Charity Dinner & Silent Auction Set for Tonight (9/29) in AC

im

One of the most respected and impactful local talk radio-related charities in America – Townsquare Media-owned WPG, Atlantic City, NJ host Harry Hurley’s “Hurley in the Morning Charity Dinner & Silent Auction” – is set for tonight (9/29) at the Resorts Casino Hotel in its iconic Ocean Ballroom. This marks the 15th installment of one of the Garden State’s most important annual civic events. More than 263 guests are expected to attend including a who’s who of elected officials, business leaders and broadcast industry luminaries as well as various members of the community. FOX News Radio and FOX News Channel superstar Brian Kilmeade will be this year’s guest of honor and keynote speaker. Kilmeade will be signing copies of his soon-to-be released historical book, Teddy and Booker T.: How Two American Icons Blazed a Path for Racial Equality (Sentinel, 2023). Former State Senator Bill Gormley (R-NJ) will receive the event’s first-ever lifetime achievement award. Since its establishment, the Hurley in the Morning Charity Foundation has raised more than $1.3 million to help non-profit public service organizations throughout New Jersey and beyond including the Broadcasters Foundation of America. Both houses of the legislature have voted to officially make today “Harry Hurley Day” in Atlantic County, New Jersey.

Industry News

Cincinnati to Name Street After Talk Host Lincoln Ware

Longtime Cincinnati talk radio host Lincoln Ware is being honored with a street named after him in the Avondale neighborhood. Ware currently hosts the 10:00 am to 1:00 pm show on Urban One’s WDBZ-AM, Cincinnati. He’s been on the air in the market consistently for the past 50 years, going back to hisim first gig at age 22 in WCIN-AM. WLWT-TV reports that Cincinnati Vice Mayor Jan-Michele Kearney will emcee the street-naming ceremony. She says, “Lincoln Ware is unbelievable. In my office in city hall, we keep the Lincoln Ware show on every day. Somebody’s assigned to listen, and they come back and say, ‘Here’s what they talked about today, listen to this.’ So, you know, we’re always well-informed.” The city says Ware is being honored due to his “lasting impact on the Cincinnati local media community and to health and wellness within the African American community with his Lincoln Ware Walking Club. His legacy, contributions, and dedication to the City of Cincinnati and its citizens will long be remembered.” See the WLWT-TV piece here.

Industry News

Cressy Walton Named VP of Sales at iHeartMedia Phoenix

iHeartMedia names Cressy Walton vice president of sales for the Phoenix Region, effective October 9. She most recently served with Alpha Media Portland as director of sales. The University of Arizonaim grad began her career in the Phoenix market. Phoenix region SVP of sales Nancie Sullivan comments, “I couldn’t be more thrilled to have Cressy join our team here in Phoenix. With her knowledge of the market and her extensive experience, she will be an integral part of the leadership team who will continue to strengthen our position in the market and in the Phoenix ad community.”