Industry News

SiriusXM and FOX Nation Partner for Streaming Bundle

SiriusXM and FOX Nation announce they are offering their streaming content in a bundle to consumers for $11.99 per month. SiriusXM SVP of business development and partnerships Daveimg Geary says, “FOX News Media and SiriusXM are leaders in news and entertainment programming respectively, and we are delighted to bring to the market a bundle of our streaming services that offers exceptional consumer value. FOX Nation’s library of original video programming and SiriusXM’s vast offering of music for every mood and moment, live sports from every major league, plus entertainment and news combine to make a highly attractive streaming audio and video bundle.”

Industry News

Music/Video Anthem Celebrating Talk Radio Continues to Gather Thousands of Worldwide Views and Downloads

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Gunhill Road, the perennial pop music ensemble that has attracted more than half a million worldwide followers with its growing repertoire of issue-oriented songs and music videos, is enjoying notable traction with its latest release, “Don’t Stop Talking,” an anthem celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment.  Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!”  The original composition co-written and performed by core band members Steve GoldrichPaul ReischBrian Koonin, and Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of more than 85 individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the video visual components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio. This amazing piece is the group’s way of giving back.” To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com.  Another recent Gunhill Road release titled “Idiots” presents a stinging non-partisan commentary about the dangers inherent in a democracy populated by an ignorant and disengaged public. This song/video has already gathered more than 200,000 online views and downloads worldwide – also fueled largely by talk radio airplay and attention. It can be viewed at www.idiotsvideo.com.  For more information about Gunhill Road please visit www.GunhillRoadMusic.com.

Industry News

NYPR Speaks Out Against Stripping CPB Funding

NYPR president & CEO LaFontaine E. Oliver issued a statement to listeners in the aftermath of President Donald Trump’s executive order to withhold Corporation for Public Broadcasting funds. He says, “If it holds, the executive order will restrict New York Public Radio from using CPB funding to purchase programming or services from NPR. CPB said in a statement that the White House had no legal authority over the company, and NPR called it ‘an affront to the First Amendment.’ Public radioimg and public television have enjoyed bipartisan support since 1967. The system has a profound impact on Americans in all 50 states and in every type of community—urban, suburban, rural, and remote. This indispensable service costs the American taxpayer about $1.60 a year, and it is one that the majority of Americans want to maintain. Recent polling from the Pew Research Center shows that only 24 percent of Americans support cutting federal funding. The budget request and executive order are only part of the administration’s ongoing effort to dismantle the American public broadcasting system as we know it. We expect even more to come. If successful, the effort will exacerbate existing news deserts and create new ones, as public radio has become the main (or only) remaining source for fact-based local news, educational and cultural programming, and critical emergency broadcast services in many communities across the country.” He encourages them to contact their legislators and to either donate or increase one’s current contribution to the public broadcasting organization.

Industry News

Western Massachusetts Media Industry Mourns the Passing of Mark G. Auerbach

Springfield, MA-based multimedia broadcaster, writer, and publicist Mark G. Auerbach passed away this past Friday, May 2 after waging a long, brave battle against kidney and heart disease. Auerbach had an indelible presence – primarily in the local arts & entertainment community – as the long-running host of radio and television programs as well as his print columns and coverage of the region’s active theater and music scenes. Actively developing a legacy that spanned almost a half century, Auerbach was engaged in his dynamic career until the very end, producing and hostingimg “ArtsBeat,” “Athenaeum Spotlight,” and “On The Mark” for WCPC, Channel 15 and WSKB-FM 89.5, both in Westfield, MA. He was a regular contributor to Berkshire Onstage and a member of the Berkshire Theatre Critics Association. His weekly column “Arts Beat” appeared in The Westfield News. In his youth, Auerbach studied theater at American University and the Yale School of Drama. During his multimedia career his impact was felt nationwide, and he was an indefatigable fundraiser for public broadcasting. As a publicist, he was a devoted supporter of the Springfield Symphony Orchestra and numerous other not-for-profit artistic organizations. TALKERS publisher and local Western Mass resident Michael Harrison states, “I am proud to have been able to call Mark Auerbach a friend for the past 39 years, during which time I have come to respect and admire him as one of the finest media practitioners with whom I have had the pleasure of working. He was a champion of the arts and all that celebrates the humanities in our modern multimedia environment.  He was a local giant on a multitude of levels and leaves an irreplaceable void in this part of America’s grassroots media community.” Auerbach requested no funeral services but said if people wish to do something in his memory they can make a gift to either Springfield Chamber Players MOSSO) (www.springfieldsymphonymusicians.com), Northfield Mount Hermon School (nmhschool.org), or the theatre of your choice.

Industry Views

SABO SEZ: Won’t Work on FM

By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

img“It won’t work on FM.” Country. Country was predicted to be a failing format for the FM band. At the dawn of FM proliferation in the 1970s, the future of the band was viewed with fear and skepticism. Why wouldn’t country music work on the FM band? The conventional chatter said that “country needs to be on AM because truckers drive long distances and AM signals cover long distances. FM does not.”

According to AM management, every music and talk format that thrived on AM was going to fail on FM. Obviously, all AM genres succeeded on FM, sometimes quickly, sometimes slowly. The ones that succeeded quickly had common characteristics:

In the public’s mind, FM radio had specific, positive traits: Lower commercial load, cooler hosts and jocks, a subversive tone, fewer interruptions of every type. Talk on FM was absolutely going to fail. The first mother of talk hits on FM were “New Jersey 101.5” (which for decades had the largest FM talk cume in the world); WTKS-FM, Orlando; and WLUP, Chicago. GM Larry Wert, brilliant. In 1990 when those stations launched, the industry pundits ordered more drinks and pronounced their doom.

John Kobylt, of KFI, Los Angeles fame, was the first PM drive host on “New Jersey 101.5.” He explained to me the key difference in his work versus that of an AM talk show host: “My competition is 10 music stations playing hit songs. If Ken Chiampou and I don’t entertain this second, the audience is gone.”

Little noticed was that stations like WTKS-FM shared less than 8% of its cume with WDBO-AM (a very serious station!) WTKS sharing was with WMMO-FM and other alt rock and FM AC stations. While radio people think “talk is talk,” the audience perceives FM talk and AM talk to be very different formats. Completely different.

Today, to drive audience to an FM talk station the strategy proven to fail is to air AM shows on FM without making significant accommodations for the differences in the band. Profound differences.

QUICK NOTES:

— New 23-year-old, very good, control board operator for “Sterling Every Damn Night” asked me, “Who is Rush Limbaugh?”

— All-digital 18-year-olds today have no idea what you mean when you say, “The top of the hour.”

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry Views

Monday Memo: Make AI Your Intern, Not Your Replacement

By Holland Cooke
Consultant

imgWhen a blogger found “no biography, or further information about the woman who is supposedly presenting this show,” it forced Australian Radio Network to acknowledge that Artificial Intelligence supplies the voice of “Workdays with Thy” on one of its stations (CADA, available on the iHeartRadio app). “Exploring how new technology can support great content,” the network statement rationalized.

If you’re a (human) music DJ, this is chilling. If you’re a talk host, are you next? Hey, IBM’s Deep Blue defeated world chess champion Garry Kasparov in 1997, back when we were still dialing-up Internet access. So don’t think souped-up AI couldn’t someday interact with human callers. Or the fake callers vendors now offer.

Flip-the-script, to put the robot to work for you and sound local and super-relevant. Here’s how, step-by-step.

1. Use Google Trends, filtered to your metro area.

— Go to Google Trends.
— Set the location to your city, state, or region.
— Look at:
-Trending Searches (daily hot topics)
-Related Queries (people often search “near me” + other urgent needs)

2. Focus on “Near Me” signals that reflect tension, urgency, or curiosity

— “Near me” searches usually spike when:

– People have a problem (e.g., “urgent care near me”, “cheap gas near me”).
– There’s a trend or event (e.g., “earthquake near me”, “protest near me”).
– There’s fear, confusion, or excitement (e.g., “layoffs near me”, “concerts near me”).

— These are rich veins for call-in topics because:

– They touch emotions (fear, anger, hope).
– They’re localized — content your new-tech audio competitors won’t have.
– They’re now — you can spin them for immediate reaction.

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3. Translate “Near Me” searches into talkable angles

— Example:

Search Trend Possible Call-In Topic
“Layoffs near me” “Are you worried about job security? Have you or someone you know been laid off recently?”
“Protests near me” “What’s your take on the demonstrations downtown? Are they making a difference or making things worse?”
“Gas prices near me” “Have high gas prices changed your driving habits? Are you cutting back or just absorbing it?”

4. Bonus Tip: Cross-Reference “Near Me” with social media buzz

— Use X (Twitter) trends and Facebook community groups to see if local chatter matches what Google is showing.

5. Create a simple daily habit

— Spend 5 minutes a day on Google Trends.
— Pull one or two local “near me” topics.
— Frame them into emotionally loaded questions for on-air teasing:

– “Do you feel less-safe after [recent incident? [phone number].”
– “Have YOU or someone you know been affected by the [local layoffs]?”

Evidence that you can make AI your assistant, and not your replacement? I asked ChatGPT to outline the instructions above; and this fill-in-the-blanks a Topic Mining Sheet you can use daily to systematically turn Google “near me” trends into great call-in topics.

Oh, and from the website for that Australian station: “We are an inclusive workplace embracing diversity in all its forms.” You do the punchline.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

FCC’s Simington Targets Reverse Retransmission Fees to Combat “Fake News”

FCC Commissioner Nathan A. Simington and his chief of staff Gavin M. Wax penned ann op-ed published in The National Pulse calling for a cap on reverse retransmission fees as a measure to protect local journalism and rein in corporate media monopolies. Simington and Wax propose limiting reverse retransmission fees to 30%, arguing that such a cap would curb the financial power of legacy media giants, support independent broadcasters, and restore integrity to America’s media landscape. They write in the piece, “These fees (and ad sales) generate revenue for broadcasters that they use to run their operations and produce local journalism. However, media conglomerates like Paramountimg Global, the parent company of CBS, have begun charging what’s known as ‘reverse’ retransmission fees to broadcasters. The networks demand a share of broadcasters’ revenue for the right to use their content. This practice was once unheard of, but some networks now regularly require more than 100% of broadcasters’ retransmission fees as ‘reverse’ fees, leaving broadcasters to sustain themselves solely on whatever ad sales they can make with their limited inventory (also capped by the networks, and often amounts to only a few minutes of airtime per hour). This funnels more and more money out of local markets and local journalism and into the hands of mega media corporations, who threaten broadcasters with content blackouts if they don’t get sky-high payouts.” They go on to argue that the “problem gets even worse with providers like YouTube TV and Hulu Live. Under their affiliate agreements with the networks, local affiliates can’t even negotiate for online providers to carry the content. The networks do it for them and pay the affiliates whatever they deem reasonable (sometimes, nothing). This gives the networks total control over streaming distribution while robbing local stations of revenue and autonomy in the rapidly growing online video space. What was once a mechanism to support hometown news is now a corporate racket. Instead of investing in local reporters, meteorologists, and producers, local broadcasters’ funds are siphoned to bloated national newsrooms that churn out anti-Trump propaganda and woke talking points. Meanwhile, higher cable bills pass the cost to everyday Americans.” Read the full op-ed here.

Industry News

WABC Host Frank Morano Wins NYC Council Seat; 2025 Primary Election is Next Month

WABC, New York overnight host Frank Morano beat out Cliff Hagen and Griffin Fossella to assume the Staten Island South Shore city council seat vacated by Joe Borelli in January. Now, Morano willimg hold the seat through the end of the year. However, he faces a June primary and, if successful, then a November general election to remain in office into 2026. Morano tells TALKERS, “We have another election in June, but I’m hoping to stay on the radio, whether it’s in my current time slot or another. I’m determined to stay on radio, even while doing the people’s work.”

Industry News

Carl Richardson Hosting New Paranormal Show Online

A new talk show called “Midnight Frequency” with host Carl Richardson is debuting on Twitch andimg YouTube that will stream live from 10:00 pm to 1:00 am ET, beginning this Friday (5/9). The show is being produced by Joshua Chaires and will be available on Spreaker and iHeartRadio beginning this month. Richardson says his goal is to eventually make the show available to terrestrial radio stations all over the country via XDS feed. Find out more about the show by visiting NWDN.net.

Industry News

Salem Host Dennis Prager’s Return to Air Delayed

Salem Media Group issues a statement saying Salem Radio Network host Dennis Prager will be delayed in his return to the airwaves, due to a setback in his recovery from a spinal cord injury. The company had been hopeful Prager would be ready to start hosting an hour of content by June. SDRN says that in the meantime, it will continue airing the Jack Posobiec show in the 2:00 pm ET hour. Salem says, “Jack has done a fabulous job there for months. SRN transitioned Charlie Kirk into the Dennis Prager hours of 12:00 noon to 2:00 pm ET on March 31, one month ago. While it is nearly impossible to replace an icon like Dennis, our affiliates have made that transition work. Listeners love the Charlie Kirk show, while at the same time are missing Dennis. We will continue to keep watching the recovery for Dennis and pray for his improvement.”

Industry News

WVMT, Burlington Host Kurt Wright to Retire

Kurt Wright, who served in numerous political roles in Vermont including as a state representative and as a Burlington city council member, tells his listeners that he will retire from his role at the Voximg AM FM Digital-owned news/talk WVMT, Burlington on May 30. Wright told his audience, “I’ve made the decision to move on… I’m going to miss it. But I’ve never been a morning person and getting up at 4:00 am is a bear for me… once I get here the adrenaline gets me going but my wife and I want to travel. We haven’t seen nearly enough of this country. When you have a health event like I had a couple months ago, it puts things into focus for you.” Wright says it will have been six-and-a-half years that he’s been hosting the program on WVMT.

Industry News

WBT, Charlotte to Launch the “TJ Ritchie Show”

Radio One’s news/talk WBT-AM/FM, Charlotte announces the debut of “The TJ Ritchie Show” that will air from 7:00 pm to 9:00 pm weeknights beginning May 27.  Ritchie is one half of the longtime syndicated radio show “Ace & TJ” (with the late David “Ace” Cannon) now titled “TJ & Riggins” andimg co-hosted by Bryan “Riggins” Weber. Ritchie says, “This is something I’ve always wanted to do, and getting to do it on the legendary WBT is such a thrill. The timing is perfect because there are so many people who are just starting to become interested in the political landscape of our culture. Being ‘America’s Coolest Conservative,’ I’ll be able to engage them with a high energy, fun, and humorous show. It’s going to be spectacular. All of that AND I get to keep my day job!” WBT program director Mike Schaefer adds, “WBT’s history of night-time programming boasts some of radio’s biggest names – Bob Lacey, ‘Hello’ Henry Boggan, and ‘Charlotte’s Most Beloved,’ John Hancock. When the opportunity to add TJ to that list presented itself, there was nothing to think about besides a start date. We are beyond excited for TJ to bring entertaining late, live, and local programming back to Charlotte on WBT!”

Industry News

FNC’s Doocy Takes New Coast-to-Coast Co-Host Role

FOX News Channel’s “FOX & Friends” founding co-host Steve Doocy is taking on a new coast-to-coast co-hosting role for the show in which he’ll relocate to Florida and broadcast from cities andimg towns across the country, “bringing viewers unparalleled access and insight to the people, places and issues that make up America.” FOX News Media EVP of morning programming & program development Megan Albano says, “For nearly 30 years, Steve has been a force on the curvy couch with his signature smile and wit. His relationship with our audience is unmatched and we are looking forward to him taking his trademark style from the couch to cities across America’s heartland where he will co-host from diners to pickleball courts and more and finally not have to drive across the George Washington Bridge at 3:30 am every morning.”

Industry News

Cumulus Media Q1 Revenue Falls 6.4%

Cumulus Media reports its operating results for the first quarter of 2025 and says net revenue was $187.3 million, a decline of 6.4% from the same period in 2024. The company’s net loss increased to $32.4 million compared to the net loss of $14.2 million it reported in Q1 of 2024. Cumulus presidentimg and CEO Mary Berner says, “For the first quarter, we delivered revenue in line with pacing guidance despite worsening economic headwinds reflecting, among other things, the imposition of tariffs that have depressed both imgconsumer and advertiser sentiment. However, with that backdrop, what remains constant is our relentless focus on actions to mitigate the impacts of the macro environment. For example, we accelerated growth in our digital marketing services business, which was up 30% for the quarter; leveraged our entire platform to capture demand opportunities; and drove additional annualized cost reductions of $7.5 million. Moving forward, we will continue to execute these strategies while simultaneously working to fundamentally transform the way we use and leverage our key assets.”

Industry News

FCC’s Simington Argues for American Reindustrialization

In an op-ed piece published in The Daily Caller, FCC Commissioner Nathan A. Simington – with newly appointed chief of staff Gavin M. Wax – makes the case for American reindustrialization to effectively compete with China. He says, “Today, a growing fraction of China’s manufacturing strengthimg lies in its ability to deploy high-end, labor-light, automation-heavy processes at scale. It’s a productivity story now, driven by robotics, industrial AI, and, most crucially, advanced 5G infrastructure deployed as an industrial platform — not just as a consumer gimmick.” He adds, “Compare this with our own policy environment, where even the best private sector players are hamstrung by outdated regulations, capricious permitting processes, and the dogma that government shouldn’t pick winners — especially in telecom or manufacturing. That ideology might have made sense in the 1990s, but it’s lethal to the future of our telecommunications industry now, and in consequence, our manufacturing future.” See the entire op-ed here.

Industry News

Salem Strikes New Deal with KeepingTheFaith

Salem Media Group enters into a strategic new agreement with the faith-based music and entertainment radio show “KeepTheFaith” and will air it on 38 of its stations. Salem CEO Davidimg Santrella says, “We’re excited to welcome ‘KeepTheFaith’ back to our airwaves. For more than a decade, they’ve been a vital programming partner with content that’s unmatched in our industry. Listener enthusiasm and advertiser confidence played a major role in our decision to feature the show on our teach/talk stations. With over 4 million monthly listeners, we’re excited to continue to partner with ‘KeepTheFaith.’”

Industry News

TALKERS News Notes

CTBS Show Hosts Vice President. The Premiere Networks nationally syndicated program “Clay Travis & Buck Sexton” hosted Vice President J.D. Vance yesterday in recognition of the first 100 days of the Trump administration. Topics discussed included tariffs, manufacturing in America, and immigration.

CNN Audio Launches Donie O’Sullivan Program. CNN Audio’s newest podcast series is called “The Account” and the first season is “Persuadable with Donie O’Sullivan,” in which the CNN senior correspondent investigates how and why some individuals are susceptible to modern conspiracy theories. 

Industry Views

Monday Memo: Writing News Copy

By Holland Cooke
Consultant

 Write news copy the way you would tell someone the story in person.

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 Avoid news-speak, such as:

  • “held talks…” Instead say “met.”
  • “slain….” Instead say “killed.”
  • “taken into custody…” Instead say “arrested.”

Visualize a listener – one person – and make eye contact. You’ll matter more.

 Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Broadcasters Foundation Thanks its Supporters

The Broadcasters Foundation of America is thanking all of those in the broadcasting industry who have supported the BFoA’s mission. The organization says, “The ads that you run and the emails youimg send on our behalf help us get the word out to radio and television professionals that the Foundation is here to lend a hand-up to those in our industry who need it most.” The BFoA created the 2025 BFOA Overview Video narrated by Deborah Norville and a second video featuring a BFOA grantee, the Toscano family that benefitted from the Foundation. See the Overview Video here and the Toscano family video here.

Industry News

Simon Conway Interviews Administration Officials

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WHO, Des Moines afternoon drive talk host Simon Conway was among the talk hosts invited to the White House to speak with administration officials recognizing the first 100 days of the Trump administration. Conway tells TALKERS he has interviewed White House Press Secretary Karoline Leavitt, deputy assistant to the president and senior director for counterterrorism Dr. Sebastian Gorka, and Border Czar Tom Homan. He’s pictured above with Education Secretary Linda McMahon. Conway’s afternoon show simulcasts on WMT, Cedar Rapids and WOC, Davenport, Iowa. He also hosts of “Good Morning Orlando” on WFLF.

Industry News

TALKERS News Notes

Urban One to Reveal First Quarter Results. Urban One announces that it will hold a conference call for investors, analysts and other interested parties to discuss its results for the first fiscal quarter of 2025 on May 13 at 10:00 am ET.

Ted Cruz Podcast to Air in Detroit. Adell Media announces its Detroit radio station WFDF-AM “Detroit’s News Talk Superstation” begins airing “Verdict with Ted Cruz” to its weekend lineup, effective April 27, 2025.

SiriusXM to Broadcast from Pope’s Funeral. SiriusXM will provide live, on-location coverage of the funeral Mass of His Holiness Pope Francis from St. Peter’s Basilica in Vatican City on Saturday 3:30 am ET on The Catholic Channel with the funeral Mass expected to begin at 4:00 am ET. Father Dave Dwyer and Lino Rulli, hosts on The Catholic Channel, will lead the broadcast live from Rome, offering commentary, prayers, and reflections throughout the liturgy.

Industry News

New Ramsey Book is a #1 Bestseller

The latest book from Ramsey Solutions CEO Dave Ramsey is a #1 national bestseller. Build aimg Business You Love is a book in which Ramsey shares the lessons he’s learned starting his business on a card table in his living room and growing it into a $250 million-a-year company. Dave Ramsey says, “For people serious about starting a business, it’s the ride of a lifetime. It will be hard, and it will take longer than expected, but it also offers the opportunity to become a better person as you become a better leader. I hope readers find the courage to keep going, the humility to keep learning and the heart to build something that serves others.”

Industry News

TALKERS News Notes

FOX Sports Radio Lands in Palm Springs.  Arrington Broadcasting LLC’s KFSQ-AM, Palm Springs is now broadcasting FOX Sports Radio’s lineup of sports talk content. Station owner and GM Brian Arrington says, “We’re proud to welcome FOX Sports 1270 AM to the Coachella Valley! It’s an exciting moment to bring some of the biggest names in sports/talk – Dan Patrick, Colin Cowherd, Doug Gottlieb, and more – right here to Palm Springs.

LABF Announces 2025 Giants of Broadcasting Awards. The Library of American Broadcasting Foundation is recognizing trailblazing industry leaders for lifetime achievements during the 2025 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony on November 14 at Gotham Hall in New York City. Inductees includes ABC News’ David Muir, Rick Dees, and sportscaster Lesley Visser.

Industry News

John Sterling to Host Weekly Show on WABC, New York

Longtime New York Yankees play-by-play announcer John Sterling is going back on the radio to host a Saturday afternoon radio show on Red Apple Media’s WABC, New York. Sterling tells NorthJersey.com that he’simg hosting a one-hour show airing Saturdays from 4:00 pm to 5:00 pm. Sterling spent 35 years as the voice of the Yankees prior to retiring last spring. Sterling says he is no stranger to sports talk radio having hosted a show on WMCA, New York during the 1970s. See the NorthJersey.com story here.

Industry News

RAAN Expands Anthony Cumia Show

Red Apple Audio Networks says it is expanding the nationally syndicated “Anthony Cumia Show” to three hours.img The program now airs live on 77WABC from 8:00 pm to 11:00 pm ET Sundays becomes available to affiliates on May 4. Red Apple Media president Chad Lopez says, “The response from listeners and affiliates to Anthony’s return to radio has been astounding. Listeners and affiliates were clamoring for more Anthony Cumia, so we extended his show.”

Industry News

Monday Memo: Podcasting in the Age of Attention Deficit

By Holland Cooke
Consultant

imgRemember how Larry King would interrupt rambling callers to ask, “What’s your question?” It could sound gruff, but it was really a courtesy, to viewers or listeners. Larry feared TV clickers and dashboard radio buttons. He kept-it-moving to keep viewers and listeners from wandering.

And if you follow research on podcast consumption, you understand that attention there is an even heavier lift than for real-time broadcast programming which asks less of the consumer to acquire. Accordingly, these tips:

— Hook early, hook hard: Your first 60 seconds (max) are your billboard. Don’t waste them. Create curiosity about what listening to the episode will deliver, early-in (or before) your produced intro.
— Edit aggressively: Cut fluff and filler, avoid rabbit holes. Trim “um,” “you know,” and circular chit-chat. Each listening moment needs to earn the next moment.
— Apply proven radio techniques: teasing, resetting, production tactics.

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— Be “sticky with structure:” A consistent format helps make your podcast habit-forming. If applicable to your topic, think “Problem-Story-Solution.” Note how Keith Olbermann’s podcast emulates his previous TV show format. I’m not saying do THAT format; I’m saying HAVE one.
— Speak to one person – like radio does, but even more so – because podcast listening is so intentional, and topics can be so specialized. Make eye contact, and don’t talk to “the audience.”– Create “next time” anticipation: Plant seeds for the next episode.
— Make replayable moments. Your slam-dunk is having listeners share your podcast with their friends. Deliver content that somehow enables them. Or makes them laugh, or cry, or care.

Like broadcasting, podcasting competes with EVERYTHING, TikTok, text messages, EVERYTHING, and life’s chaos. Make every second count.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

FOX Sports Radio on Site in Green Bay for NFL Draft

Premiere Networks’ FOX Sports Radio announces that its coverage of this week’s NFL Draft will includes two of its nationally syndicated program broadcasting live from Green Bay. The network’s 25th annual Draft Night LIVEimg broadcast will be led by FOX NFL Insider Jay Glazer, who will be joined by network personality LaVar Arrington, former Jets general manager Joe Douglas, and FOX Sports’ lead College Football reporter Jenny Taft to deliver live predictions, analysis and reactions throughout the night on Thursday. Additionally, “The Dan Patrick Show” will broadcast live from The Bar – Holmgren Way as will “The Doug Gottlieb Show” – emanating from The Legacy Hotel – Green Bay and The Bar – Holmgren Way on April 24 and 25.

Industry News

NAB Lauds Court Ruling in Google Anti-Trust Case

A federal judge in Virginia is agreeing with the Justice Department’s charge that Google operates with “monopoly power” in its internet advertising business. The ruling by District Judge Leonie Brinkema stated in part that by linking the ad server and publisher ad exchange businesses together, the company was able to create and keep monopoly power in those two markets. Google will appeal the ruling. NABimg president and CEO Curtis LeGeyt commented on the ruling saying, “Today’s decision affirms what local broadcasters and other publishers have long known: Google has used its dominance in the online advertising marketplace to disadvantage content creators and tilt the playing field. We commend the Department of Justice for taking on this critical case. As policymakers and regulators consider the implications of this ruling, we urge them to recognize that the same Big Tech dominance harming digital publishers is also undermining the advertising revenue local broadcasters rely on to serve their communities. We are encouraged that the FCC, under Chairman Carr’s leadership, is taking steps to modernize its rules and look forward to swift action that begins to level the competitive playing field.”

Industry News

IAB Report Dives into 2024 Digital Advertising Data

IAB just released its Internet Advertising Revenue Report for 2024 and the results of the study indicate the digital advertising industry saw ad revenue climb to $259 billion, a 15% year-over-year increase from 2023. IAB says, “This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes, and shifting consumer behaviors. In parallel, the streaming landscape continues to shift, with ad-supported streaming becoming dominant and live sports driving premium ad investments.” Other takeaways from the study including that Digital Video is the fastest-growing format, with revenueimg increasing 19.2% YoY to $62.1 billion, now accounting for 24% of total ad revenue, and that Podcast advertising revenues show a strong YoY growth of 26.4%, a significant acceleration from 5.5% last year. IAB adds, “This growth was fueled by shifting consumer media habits, with cord-cutting driving greater engagement with on-demand audio, and podcasts emerging as a key platform for political advertisers seeking to connect with voters ahead of the election.” Overall, digital audio – including podcasting – has continued to grow, earning $7.6 billion in revenue with an 8.5% YoY growth from FY23 which is a slowdown in growth compared to last year’s 18.9% rate. Podcasting however saw a surge in growth at 26.4%, while other related formats such as Streaming Music and Radio stifled overall Audio growth. IAB concludes, “As audio consumption trends rise our data suggests that there will be continued digital audio advertising expansion and growth in the year ahead as brands and platforms invest more in podcasts, streaming music, and voice-based advertising.” See more about the study here.

Industry News

Black Information Network Launches Black Maternal Health Campaign

iHeartMedia’s BIN: Black Information Network launches a new special public awareness campaign focusing on the critical and urgent issue of Black maternal health. The campaign is titled, “Saving Black Moms: A Maternal Health Crisis,” and will “shine a light on the issue of Black maternal health and advocateimg for change through an integrated media campaign including special on-air reports, news features, public service announcements, social media engagement, a dedicated microsite, and community partnerships.” BIN president Tony Coles says, “As a network committed to amplifying underrepresented voices, it is our responsibility to shine a light on the alarming disparities that Black women face before, during and after childbirth. This campaign is about advocacy, action, and partnership. By working with trusted community organizations and The BIN Local Roundtable, we can help raise awareness and ensure every Black mother receives the care and support she deserves.”

Industry News

TALKERS News Notes

Pubcasters to Present NJ Governor Candidates. New Jersey public media network NJ PBS and public radio outlet WNYC announce their live broadcasts covering the New Jersey gubernatorial race with conversations with the candidates. Republican candidates will appear on May 7, at 7:00 pm; Democratic candidates will appear on May 12, at 7:00 pm. The broadcasters say the goal is to have the candidates engage in civil, solutions-based discussion about issues facing New Jersey.

NHPR Nominated for a Peabody. New Hampshire Public Radio and collaborator The Pudding are being nominated for a Peabody Award in the Immersive & Interactive category for “Failures to Act” — reporting that delved into one of the largest youth detention abuse cases in American history that took place in New Hampshire. The reporting revealed the stories contained in more than 1,281 civil lawsuits filed by people who say they were abused as children while in state custody.

Job Opportunity

Kim Komando Has Opportunity for Broadcast & Podcast Engineer

WestStar MultiMedia Entertainment is looking for a broadcast and podcast engineer. The company says, “If you’ve got audio chops, this is the opportunity of a lifetime. We’re not just another podcast. ‘The Kimimg Komando Show’ is a nationally syndicated tech radio show heard on over 510 stations, SiriusXM, podcasts and streaming platforms, reaching millions every week. And guess what? We’re based right here in Phoenix. This is the job if you want to level up your career in broadcast and podcasting without leaving the Valley.” See the complete job description and apply here.