Industry News

Elizabeth Westfield to Host Radio Health Journal

The public affairs program “Radio Health Journal” has a new host as voice talent Elizabeth Westfield takes over for the retiring Reed Pence. He leaves his role as host of the show after more than three decades. Westfield most recently served with Champaign, Illinois radio company Illini Radio Group voicing commercials and hosting on-air shows. “Radio Health Journal” was launched in 1992 and is distributed by American Urban Radio Networks to more than 630 affiliate stations. AURN says, “The addition of Westfield rings in a new era for the show in that it’s now largely female-led, produced and voiced. With March being Women’s History Month, it’s important to honor the contributions of the countless women across history who’ve fought tirelessly for equal rights and opportunities.”

Industry News

Yesterday’s (3/8) Top News/Talk Media Stories

FOX News host Tucker Carlson’s airing January 6 video attempting to prove what happened at the Capitol was “mostly peaceful”; a House committee begins hearings in which it suggests an investigation into the lab leak theory of COVID-19’s origins should be investigated; U.S.-China relations as China accuses the U.S. of trying to “encircle and suppress” China’s progress; Russia’s intensifying fighting to take the Ukrainian city of Bakhmut; President Joe Biden’s plan to present his budget proposal including tax hikes that would cut the federal deficit by $3 trillion; two Americans are killed in Mexico traveling for a medical procedure; Senate Minority Leader Mitch McConnell is hospitalized after falling; and Central and Northern California prepare for another powerful snow and rain storm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Industry News

KMG Networks to Distribute “Podcast Radio” to U.S. Stations

U.S. firm KMG Networks is partnering with UK-based broadcaster Tindle Media Group to serve as distributor for the American version of the radio station format “Podcast Radio” that is expected to commence in the spring of this year. Tindle Media Group says, “Podcast Radio launched three years ago in the UK and uses the trust and familiarity people have for their local radio stations to help them sample and choose from curated podcasts. Podcast Radio broadcasts 24/7 online and via app and smart speakers. It is monetized by selling traditional on-air advertising and sponsorships, inserting commercials into its online audio stream, partnering with international content makers, and making original podcasts and bespoke audio content that resonate with audiences.”

Industry News

Yesterday’s (3/7) Top News/Talk Media Stories

Fed chair Jerome Powell tells the Senate Banking Committee the Fed is likely to raise interest rates much higher to curb inflation; China’s foreign minister Qin Gang threatens the U.S. with “conflict and confrontation” for trying to “encircle and suppress” China; the proposed ban on TikTok gains support from the White House; two Americans are dead after being kidnapped by Mexican drug gangs; Russia’s invasion of Ukraine and China’s cozying up to Vladimir Putin; the protests in Paris over the raising of the retirement age; controversy over FOX News’ Tucker Carlson portraying January 6 as a “mostly peaceful” event; and California’s severe weather threat changes from snow to floods were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (3/6) Top News/Talk Media Stories

China’s new foreign minister Qin Gang defends China’s relationship with Russia and warns the U.S. about interfering; Russia’s efforts to take the Ukrainian city of Bakhmut; former Vice President Mike Pence asks a judge to block a subpoena for his January 6 testimony; the battle in Congress over the U.S.’s debt ceiling; the U.S. economy and Fed chair Jerome Powell’s scheduled testimony today (3/7) before the Senate Banking Committee; the Biden administration’s immigration policies and its consideration of reinstating the detention of migrants; four Americans are kidnapped in Mexico by an armed gang; the severe winter weather hitting California; and tennis star Novak Djokovic seeks a COVID vaccine exemption to play in the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: The Conscious Shopper

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineWhenever possible, USA consumers will pay cash, and they’re paying-down credit card balances, per recently released Ipsos polling data.

Already coping with inflation and wary of a 2023 recession, consumers are in “need” vs “want” mode. They’re choosing generics and store brands and favoring purchases “made of high-quality and longer-lasting materials.”

One conspicuous exception to this growing frugality jumps-off the page…

Americans have a yen for vacation, if little else

“Alongside declining consumer confidence levels in the U.S., Ipsos online community members believe most of their cost-saving behaviors from the summer will continue, aside from cutting back on travel. Specifically, compared to the summer of 2022, they feel they are less likely to hold back on taking trips outside the home or making travel plans. After living through years of lockdowns and restrictions, they say travel isn’t something they are willing to give up in 2023.”

Sales lead: Local travel agents

Local radio is still local businesses’ best friend defending against e-commerce competitors, and personal service is the silver bullet. Travel is an Internet DYI remorse category, after disappointing experiences squandered bargain shoppers’ precious vacation time and money.

Hear the copy? Travel agents who have taken tour wholesalers’ junkets can recommend in a seductive anecdotal fashion. They describe meals in mouth-watering detail. “After all we’ve been through the last couple years, you’ve earned it! And I will personally see to all the details.”

And brainstorm which other local businesses sell the “experiences” that consumers, increasingly, choose over “things?” It’s a clear trend that cuts-across all demographics.

DJs, talk hosts, remaining promotion people and local newscasters: Read the room.

This IPSOS report is a free PDF download that takes listeners’ temperature.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Edison Presents 25th Edition of The Infinite Dial Study

Edison Research presented the result of its The Infinite Dial 2023 study during a webinar on Thursday (3/2). It represented the 25th anniversary of the study that Edison says is “the longest-running survey of digital media consumer behavior in America.” When the study debuted in 1998, 31% of Americans had internet access compared with 95% in 2023. In 1998, half of households had a computer, compared with 91% of Americans in 2023 who carry a computer – a smartphone – with them all the time. Other findings from this year’s edition of the study include: 1) 75% of Americans 12+ have listened to online audio in the last month; 2) Among U.S. adults age 18+ who have ridden in a car in the last month, 37% are listening to online audio in the car, up from 32% last year; 3) 42% of Americans 12+ have listened to a podcast in the last month, a new all-time high and up from 38% in 2022; and 4) 38% of U.S. adults age 18+ who have ridden in a car in the last month say they listen to podcasts in the car, up from 32% in 2022. Edison Research VP Megan Lazovick says, “After two previous annual studies that showed clear effects from the COVID-19 disruptions, the trends in audio and social media habits seem to be back on pattern. The growth of online audio and podcasting to record high levels is exciting to reveal.” See more about the study here.

Industry News

CPAC Underway in Washington, DC with Active Media Row

CPAC (Conservative Political Action Conference), the annual national meeting of leading conservatives, is underway in the nation’s capital at the Gaylord National Resort and Convention Center. The event (March 1-4) draws active participants in the American conservative movement from politics, radio, TV, print and the general public. As is customary, the event features a sizable “media row” which includes a variety of live talk radio broadcasts presenting interviews with luminaries on the scene.  Pictured (above) at the event (l-r) Joe WangThe Epoch Times/NTD TVVictoria Jones, executive director, DC Radio CompanyLisa WendlThe Epoch Times; and Todd Starnes, owner/KWAM, Memphis/nationally syndicated radio talk show host.

Pictured above is Nan Su of The Epoch Times with talk show host Dan “Ox” Ochsner, host of KNSI, St. Cloud, MN’s “Ox in the Afternoon.” Victoria Jones, one of the nation’s leading talk media PR specialists, tells TALKERS, “In spite of some of the negative press and public relations problems associated with this year’s installment, the atmosphere is optimistic and the media row is extremely vibrant.”

Above is a shot of Media Row at CPAC.

Industry News

Cumulus Launches Mark Levin YouTube Channel

Cumulus Media announces the launch of talk radio host Mark Levin’s official podcast channel on YouTube. Cumulus says, “The Mark Levin YouTube channel provides fans with a new platform to access each day’s podcast with new insights and unique commentary on the day’s top news events and issues from one of America’s pre-eminent constitutional experts and conservative voices.” Also featuring archived content, the official podcast YouTube channel offers Mark Levin Audio Rewind (complete audio of Levin’s Monday through Saturday podcast episodes), Mark’s Take on History – a collection of Levin’s monologues about key moments in American history, Newsmaker Interviews – Levin’s one-on-one sessions with notable figures, America’s Election Coverage – highlights from Levin’s election coverage over the years, and Shorts – Levin’s 59-second take on hot issues. Levin comments, “I am very excited about being on YouTube with my audio content. Having ‘The Mark Levin Show’ on another platform gives me a chance to connect with new listeners and bring fresh content to my longtime followers. I know there are a lot of different ways people find content, and this enables me to share my audio library in a creative way with a whole new audience.”

Industry News

WABC, New York Owner John Catsimatidis Publishes New Book

Billionaire entrepreneur John Catsimatidis, owner and CEO of the Red Apple Group which includes Red Apple Media, WABC Radio, and Red Apple Audio Networks publishes his new book, How Far Do You Want to Go? Lessons from a Common-Sense Billionaire (Matt Holt, 2023), in which he reveals how his instincts and common sense propelled him to massive business success. In the book, Catsimatidis shares his dynamic story, from his beginnings in the grocery business to entering the political arena, including a New York City mayoral campaign. He says, “The American dream doesn’t come with an instruction manual – or even a sign to let you know when you’ve arrived at the finish line. I’m far from finished. Buying WABC and launching Red Apple Media and the Red Apple Audio Networks has been a dream come true. I wrote How Far Do You Want to Go? to help others with an entrepreneurial spirit achieve success.”

Industry Views

Maximizing Impact for Sponsors

By Michael Berry
Host, The Michael Berry Show
KTRH, Houston – iHeartRadio
Independent Syndication

Growing up in a small town, “word of mouth” was the most powerful form of advertising. It could make – or break – a business.  Malcolm Gladwell’s important Tipping Point book explained that movements, pandemics, and other things that “catch on” do so because of the influence of “connectors” – people who are asked for their opinion. Today, the media world likes to call them “influencers.”

For 17 years, I’ve entertained listeners on the radio and on podcast. Our show has built what many in the industry tell me is an impressive business model. Like Gladwell, I created our own vocabulary and I am strident in enforcing the use of it. Because words matter. I explain to companies that they are our “sponsors,” not “advertisers.” I explain that they put their name behind our show, just as I do for them. In a commercial break stop-set that will be several “commercials” for “advertisers,” but only a couple of my “endorsements.” I don’t speak for a company unless I believe in what they do and how they do it. Likewise, I encourage listeners to send me feedback on their experience with my show’s sponsors. I forward those to the sponsors, either with a request that they address the shortcoming in the service or an attaboy for a job well done.

Listeners tune in to radio, particularly talk radio, to hear the opinions of the host. The host’s opinion matters. If he shares his opinion on movies he likes, foods he enjoys, political candidates he supports, that opinion can affect what the audience does. It is also true that – if his recommendation is trusted by the listener – it can affect the choices the audience makes when they buy something or hire someone to perform a service. But it has to be an “endorsement.”

The radio industry, for many, many years, failed to recognize the value and power of an endorsement. Sellers would sell advertising to clients and get the on-air talent to read the copy points the client (or agency) wrote. Often listlessly, just reading. That is not an endorsement. It is not a host suggesting to his audience where he would personally buy a new door for his home, or take his wife for dinner. If, however, the “read” (a term that reflects that the host is simply reading words someone else wrote) were instead an endorsement, he wouldn’t need all those details. Instead, with just the name of the company, and the owner, and the phone number, as well as what category they are in, he would be able to speak for 30 seconds about why that business is special, why he would (and hopefully has already) use them.

An endorsement is a stamp of approval. It says you believe in someone or something. If an endorsement is really an endorsement, it doesn’t need new copy points to be “freshened up.” It doesn’t include discount offers, seasonal sales, “get in quick before they run out” scares, or other silly tricks Americans long ago learned to ignore. Using that language kills credibility. If I ask you where I should buy my car, and you have a dealer you believe in, you’ll refer me to them, and, if you really like them, call them yourself and ask them to take care of me. “Hook me up” as the kids say. I’m not going anywhere else after an endorsement like that.

Radio (and podcast) has a big future, because of the connection audiences have with hosts. Why abuse that connection? Why cheapen it? Sales reps should understand that and make it part of their pitch. My best sales reps literally dial up companies in industries I identify and start with the question, “Do you listen to The Michael Berry Show?” If the answer is no, I don’t want them as sponsors. I want folks who understand why I’m controversial, why my audience listeners, what my values are.

Radio and podcast’s future is dependent on a sound business model that understands what makes us special, unique, and better than other forms of media.

Here is my list of suggestions to sellers and hosts, in hopes of facilitating better results for show sponsors:

— Sellers should never pitch a client without asking the talent first.

— Talent should not endorse a company without researching and approving them.

— Talent should tell sellers what sorts of things they WANT to endorse. Guns, cigars, home improvement, cars, medical. The best endorsement is something the talent will use himself. An avid gun owner is going to present a very compelling (and effective/profitable) endorsement for a gun range he visits once a week. Look at how weight loss sponsors have profited when the host follows their program and endorses it on air.

— If a sponsor isn’t committed to a yearlong relationship, don’t do it.  It ruins credibility to change the endorsement inside the same category. Again, credibility is everything.

— Talent should develop personal relationships with sponsors. They can help listeners this way and the sponsors become show content.

— The value of talent to the station is far more than just ratings. Half my audience is 55+, so the 18-34 or 25-54 rating is less useful to me.  But when show sponsors stay on air for 10 or more years, it is a ringing endorsement that what we do works. They vote with their dollars. The whole point of ratings was to show agencies how many people listened, in hopes that that vast listening audience would respond to the commercials they hear, thus monetizing the show, right? Why not go straight to the “dollars in (from the sponsor), dollars out (listeners spending money with sponsors)” model?  Show sponsors who get tangible results from their partnership with talent don’t cancel their buy.

— Openly discuss how much money a talent brings into the station. The programming side of radio loves to talk about things that don’t generate dollars, while the sales side is often disconnected from the actual product they are selling.  Fix that.

Michael Berry is a longtime, high-ranking member of the TALKERS Heavy Hundred. He’s heard daily on KTRH, Houston and across the country on his own independent network.  Michael Berry can be emailed at michael@michaelberryshow.com.

Industry News

The Weekend’s Top News/Talk Media Stories

Russia’s ongoing invasion of Ukraine and the UN General Assembly votes calling for an end to the war; the U.S. Energy Department concludes COVID outbreak was likely caused by lab leak; the blowback against “Dilbert” creator Scott Adams after his tirade calling Black Americans a “hate group”; the snowy weather hitting Southern California; the aftermath of the toxic train wreck in East Palestine, Ohio; the GOP race for the nomination in ’24; the legal battles facing former President Donald Trump; President Joe Biden’s student loan forgiveness plan goes before the Supreme Court this week; and Sunday evening’s SAG Awards ceremony were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Multiplatform Star Doctor Asa Debuts as Ringside Physician

TALKERS Heavy Hundred radio personality, Dr. Asa Andrew (known as “Doctor Asa”) founder of the Dr. Asa Network and perennial star of the TALKERS annual convention, is fulfilling a lifelong ambition by entering the world of professional wrestling. From his years as assistant strength and conditioning coach of the national championship Florida State Seminoles football team under legendary coach Bobby Bowden, he developed a passion for sports medicine and athletic performance. An athlete himself, Doctor Asa first entered the space of professional wrestling in 2000 being trained by the WCW Power Plant and the “American Dream” Dusty Rhodes. However, this lasted a short time as life took him into a chance meeting with Dave Ramsey which inspired the launch of his highly successful health talk radio career. But fate has again intervened and Andrew was given a second chance when his old friend WWE Hall of Fame legend “Diamond” Dallas Page challenged him to compete again in the field he worked so hard to enter for years… by getting back in the “squared circle” at age 50. Doctor Asa re-trained this past year with Dusty Rhodes’ son, Cody Rhodes, who is set to go against Roman Reigns for the undisputed WWE Championship at WrestleMania in Hollywood, California on April 1 and 2.  In signing with Impact Wrestling, one of the top three wrestling promotions in America, Doctor Asa has taken on the role as head of medical and sports performance for the company. His new title? “Doctor Asa, Ringside Physician.” TALKERS publisher Michael Harrison, an avid fan of wrestling, boxing and MMA, says, “Don’t be surprised if the doctor in scrubs sitting at ringside doesn’t wind up in the midst of the action should things get out of hand.”

Industry News

AWM/F Announces 2023 Board and Officers

The Alliance for Women in Media and its Foundation announce the 2023 National Board of Directors and Officers. AMW/F president Becky Brooks says, “The role of the AWM and Foundation boards is to lead our organizations and industry as we recognize, connect and educate women in all facets of media. With our mission to advance all women in media, it is as vital as ever to have insightful, diverse leadership.  This year’s directors are dedicated to investing their time and resources to guide us and foster growth for AWM and each of our programs.” The officer roles are: Annie Howell, chair, chief communications officer, Hallmark Media; Katina Arnold, incoming/vice chair, vice president, communications, ESPN; Heather Cohen, immediate past chair, EVP, The Weiss Agency; Brenda Hetrick, treasurer, president, Matrix Solutions; and Monica Bloom, treasurer-elect, VP of marketing for First Look Media. New directors serving on the board are: Cori Abraham, SVP, Entertainment Unscripted Development, Crime and Documentary Development, NBCUniversal Television and Streaming; Jayne Bussman-Wise, creator acquisition & growth, Amazon AMP; and Chesley Maddox-Dorsey, CEO, American Urban Radio Networks. The following leaders will continue serving on the AWM Foundation Board of Directors: Tim Clarke, SVP, digital audio content, Audacy; Vicki Lins, president and CEO, CTAM; Mike McVay, president, McVay Media; Deborah Parenti, publisher, Radio Ink, RBR, and TVBR; Josie Thomas, former EVP, chief diversity and inclusion officer, CBS (Retired); and Christine Travaglini, president, Katz Radio Group.

Features

January 2023 PPM Ratings Takeaways – Part Two

Barry Farber - usedJanuary 2023 PPM Data – Information for the January 2023 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.4 – 3.8, +.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 7.8 – 8.6, +.8, third to the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.7 – 3.1, +.4, #14 to #10 and WJFK-FM’s internet stream 1.0 – .9, -.1, flat at #19

Public Radio News/Talk: American University-owned WAMU 11.3 – 12.9, +1.6, #1

Number One 6+: public radio news/talk WAMU, 14th month in succession, 11.3 – 12.9, +1.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: contemporary Christian WGTS (+1.7)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WASH (-4.5)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 2.8 – 3.7, +.9, #13 to #11

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.8 – 5.3, +.5, sixth to fifth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins, and New England Patriots) 8.0 – 8.8, +.8, second to first

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 4.6 – 3.9, -.7, seventh to tenth

Public Radio News/Talk: Boston University’s WBUR 4.6 – 4.5, -.1, seventh to sixth

WGBH Educational Foundation-owned WGBH 3.4 – 3.5, +.1, #9 to #12

Number One 6+: sports talk WBZ-FM, first month, 8.0 – 8.8, +.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: rhythmic hot AC WBQT (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WMJX (-8.3)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.1 – 2.1, -1.0, #13 to #8

Number One 6+: Cox Media Group adult contemporary WFEZ, first month, 7.9 – 8.9, +1.0

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult contemporary WFEZ (+1.0)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: public radio news/talk WLRN (-1.0)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) 5.5 – 6.1, +.6, third to second

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” flat at 5.5, repeats in third-place

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 3.5 – 3.0, -.5, #10 to #15

iHeartMedia’s KJR-FM “93.3 FM Seattle’s Sports Leader” 1.9 – 2.6, +.7, #21 to #18

Public Radio News/Talk: Northwest Public Radio’s KUOW flat at 4.9, locked in sixth-place

Number One 6+: iHeartMedia classic hits-oldies KJEB, first month, 4.7 – 6.3, +1.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies KJEB (+1.6)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KRWM (-6.8)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.3 – 2.5, +.2, #15 to #16

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.5 – 4.6, +.1, seventh to eighth

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings and Lions) 7.6 – 6.8, -.8, second to third and WXYT-FM’s internet stream 2.2 – 1.9, -.3, #16 to #18

Public Radio News/Talk: University of Michigan-owned WUOM 2.2 – 2.7, +.5, #16 to #15

Number One 6+: iHeartMedia adult contemporary WNIC, third month in a row, 15.7 – 7.7, -8.0

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic rock WCSX and country WYCD (+1.7)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WNIC (-8.0)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.3 – 3.2, -.1, eighth to tenth

Bonneville-owned KTAR-FM “News 92.3 FM” (Sun and Arizona Cardinals) 1.7 – 2.4, +.7, #22 to #17

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun) 1.6 – 2.4, +.8, #23 to #17

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 8.1 – 8.0, -.1, second to first

Number One 6+: public radio news/talk KJZZ, first month, 8.1 – 8.0, -.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: rhythmic CHR KALV (+2.2)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KESZ (-9.5)**

*Represents a tie for the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets

MINNEAPOLIS

News/Talk: Hubbard Broadcasting-owned KTMY “My Talk 107.1” flat at 3.1, anchored at #14

Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) 3.7 – 3.0, -.7, #12 to #15

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.0 – 1.7, -.3, flat at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild, Minnesota Vikings) 7.5 – 7.1, -.4, locked in second-place

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.3 – 6.5, +.2, fourth to fifth

Number One 6+: Hubbard Broadcasting hot AC KSTP-FM, first month, 5.5 – 7.2, +1.7

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR KDWB (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: classic hits-oldies KQQL (-8.3)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.4 – 6.1, +.7, fifth to fourth

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” .8 – 1.9, +1.1, #21 to #18

Public Radio News/Talk: San Diego State University’s KPBS 5.5 – 6.9, +1.4, fourth to first

Number One 6+: public radio news/talk KPBS, first month, 5.5 – 6.9, +1.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: public radio news/talk KPBS and classic rock KGB-FM (+1.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KYXY (-7.9)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 3.7 – 4.5, +.8, #12 to #9

iHeartMedia-owned WFLA “News Radio 970” 2.2 – 2.4, +.2, repeats at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.5 – 1.8, +.3, locked at #19

Public Radio News/Talk: University of South Florida’s WUSF 2.6 – 2.8, +.2, unchanged at #15

Number One 6+: Cox Media Group adult contemporary WDUV, 18th month in a row, 11.4 – 7.8, -3.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: contemporary Christian WCIE; classic hits-oldies WRBQ; and news/talk WHPT (+.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WDUV (-3.6)

DENVER

News/Talk: In the iHeartMedia cluster, KOA “News Radio 850” (Broncos) 2.4 – 3.0, +.6, #16 to #15; KHOW “Talk Radio 630” 1.5 – 1.9, +.4, #20 to #18; and KDFD “Freedom 93.7” 1.4 – 1.6, +.2, #21 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 4.0 – 4.7, +.7, seventh to sixth

Public Radio News/Talk: Colorado Public Radio-owned KCFR 3.6 – 4.7, +1.1, #11 to #6

Number One 6+: Bonneville adult contemporary KOSI, fourth consecutive month, 14.4 – 6.2, -8.2

Largest 6+ “Holiday” 2022 – January 2023 Increase: hot AC KALC (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOSI (-8.2)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Ravens) 3.6 – 3.9, +.3, tenth to eighth

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.6 – 1.7, +.1, #17 to #18

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” .6 – 1.2, +.6, #20 to #19

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM”.6 – .7, +.1, steady at #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.3 – 5.4, +1.1, remains in sixth-place

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 2.9 – 3.4, +.5, #12 to #10

Number One 6+: Audacy adult contemporary WLIF, sixth consecutive month, 14.5 – 8.4, -6.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR WWMX (+2.2)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLIF (-6.1)

*Represents a tie for the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 4.4 – 5.2, +.8, repeats in ninth-place and cluster-mate KFTK “Talk 97.1 FM” 1.4 – 1.8, +.4, steady at #17

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .5 – .7, +.2, #24 to #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.7 – 3.5, -.2, #11 to #12

Public Radio News/Talk: University of Missouri-owned KWMU 3.6 – 4.4, +.8, #13 to #11

Number One 6+: Hubbard Broadcasting adult hits WARH, first month, 8.9 – 10.2, +1.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies KLOU (+1.6)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KEZK (-7.7)

Up next: January 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

WWO: New Data Shows Sports Listeners More Engaged

In a new blog post from the Cumulus Media | Westwood One Audio Active Group reveals data from new studies of the AM/FM radio audience for play-by-play sports. Westwood One says, “Two new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-play audience is far more passionate and engaged. This distinction has a significant impact on advertising effectiveness.” Highlights of the analysis include: 1) NCAA Basketball AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and are younger than the average American; 2) The NCAA March Madness AM/FM radio audience is highly engaged with sports: MRI Simmons finds NCAA March Madness AM/FM radio listeners attend many sporting events, seek out sports information on their phones, and are likely to play fantasy sports. The high levels of engagement translate into greater advertising effectiveness; and 3) NCAA March Madness AM/FM radio listeners are likely to make purchases across key consumer categories: AM/FM radio delivers consumers who are likely to buy a new or used vehicle, switch insurance providers, move residence, and refinance their mortgage. See the complete study results here.

Industry Views

Pending Business: Being Realistic About Podcast Revenue

By Steve Lapa
Lapcom Communications Corp
President

It looks like the podcast business is hitting those ever-present speedbumps.

No, I am not predicting a demise. I’m just asking why there weren’t a few more hardball questions.

If you sell or manage with eyes wide open, you’ve already read what the February 15 New York Times article chronicled. The cutbacks, drops, and hiring freezes hitting the double-digit-growth podcast business has some in the radio business saying, “Told ya so.”

Who has the chutzpah to say that to Tom Brady and Michael Strahan of Religion of Sports, or Michelle Obama of “The Michelle Obama Podcast?” When your bank account is on fumes, you speak the economic truth. The formula of star power driving unique audio content didn’t instantly convert to super-sized audience levels attracting super-sized revenue. What did VOX, Spotify, Amazon, NPR and other well-respected players miss?

— Never assume, (because assuming…) An out-of-the-box assumption listeners would pay for content to create a separate income stream, didn’t really take. Even the most aggressive marketer would think twice before assuming that listeners generating millions of downloads of free podcasts would suddenly pay to listen. Maybe a select few passionate followers would, but could you change the historic perceived value of the masses? When it comes to paywalls for play, be sure to test, adjust, and re-test before you project income.

— Ad sales sell out levels. A typical podcast has about a quarter of the inventory available in a typical hour of most news/talk and sports talk programs. Yet despite podcasts with limited inventory and higher CPM for host-read ads inside the podcasts, the projections from those well-respected companies tanked. The reason is elegantly simple. Too much podcast inventory chasing too few dollars.

— It’s the economy, stupid. Thank you, political strategist James Carville. The story goes the phrase was on a sign in Bill Clinton’s campaign headquarters and helped Clinton beat Geroge Bush in 1992. Did any of the gurus consider the economy?

— Who would have thought print newspaper sales have something in common with podcasts? Did anyone consider the impact of endless ad inventory becoming a commodity despite celebrity content? Never easy to predict which celebs will convert from the big screen or TV to podcast audio.

I had the privilege of producing cast members of Discovery’s “American Chopper” in a 39-episode podcast series. Even those crazy motorcycle dudes were challenged bringing their millions of TV and online fans to the podcast world. Hindsight is 20/20. Let’s never stop learning so we can always aim for higher earnings.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Yesterday’s (2/13) Top News/Talk Media Stories

The U.S.’s shooting down of the fourth “object” flying over North America, criticism leveled against President Joe Biden for not opening up to the American people about what the administration knows, and China’s response to being called out; the deadly shooting on the campus of Michigan State University that’s taken the lives of at least three; a Georgia judge will release portions of the Donald Trump grand jury report this week; the escalating invasion of Ukraine by Russian forces; former Vice President Mike Pence fights a subpoena to testify in the special counsel’s investigation into the 2020 election; a number of U.S. cell phone carriers experience outages on Monday for reasons that remain unexplained; former South Carolina Governor and former UN Ambassador Nikki Haley officially announces her bid for the White House in 2024; and the aftermath of Super Bowl LVII were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Top News/Talk Media Stories Over the Weekend

The U.S. military shoots down a fourth “unmanned object,” this time over Lake Huron and the pressure is on President Joe Biden to give details to the American people; former Vice President Mike Pence is subpoenaed by special counsel investigating Donald Trump’s attempt to overturn the 2020 election results; the 2024 presidential race and former South Carolina Governor Nikki Haley’s plans to challenge former President Donald Trump for the GOP nomination; the death toll from the earthquake in Turkey and Syria surpasses 36,000; the battle in Congress over the debt ceiling; the Russia-Ukraine war and the latter’s plea for more weapons to hold off Vladimir Putin’s troops; and the Chiefs top the Eagles in Super Bowl LVII were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Industry News

Ruddy Speaks Out as Talk Hosts Support Newsmax Versus DirecTV

TALKERS founder Michael Harrison and Newsmax CEO Christopher Ruddy engaged in a phone conversation this week (2/8) to discuss the bruhaha buzzing through conservative news/talk radio triggered by AT&T’s recent decision to remove the popular conservative channel from its subsidiary, DirecTV. Ruddy, grateful for the support Newsmax is receiving from radio hosts, wanted to speak out directly to the medium further explaining his position. (NOTE: Newsmax also has a footprint in the news/talk radio space as syndicator of the daily Rob Carson midday program.)

Late in January, DirecTV, owned by AT&T, “deplatformed” Newsmax from more than 13 million of its subscriber homes calling it a “business decision.”

News of this stunned Washington, fueling GOP lawmakers with more evidence that big tech media was closing down conservative voices for political reasons.

This was the second time in just the past year AT&T moved to cancel a conservative channel, taking OAN off their platforms last April.

However, Newsmax is not OAN. Newsmax has, in breathtaking time, became the fourth-highest-rated cable news channel reaching 25 million Americans, according to Nielsen.

Major Members of Congress, Senators and newsmakers dot its programming lineup every day. Even First Lady Jill Biden made a prime-time appearance to discuss her cancer initiative last October and former President Donald Trump is a regular participant.

According to Ruddy, “The fact that AT&T was willing to take down Newsmax as Republicans take control of the House was yet another sign for America’s right that ‘wokeness’ remains in high gear.”

This story is continued here.

Features

Ruddy Speaks Out as Talk Hosts Support Newsmax Versus DirecTV

TALKERS founder Michael Harrison and Newsmax CEO Christopher Ruddy engaged in a phone conversation this week (2/8) to discuss the bruhaha buzzing through conservative news/talk radio triggered by AT&T’s recent decision to remove the popular conservative channel from its subsidiary, DirecTV. Ruddy, grateful for the support Newsmax is receiving from radio hosts, wanted to speak out directly to the medium further explaining his position. (NOTE: Newsmax also has a footprint in the news/talk radio space as syndicator of the daily Rob Carson midday program.)

Late in January, DirecTV, owned by AT&T, “deplatformed” Newsmax from more than 13 million of its subscriber homes calling it a “business decision.”

News of this stunned Washington, fueling GOP lawmakers with more evidence that big tech media was closing down conservative voices for political reasons.

This was the second time in just the past year AT&T moved to cancel a conservative channel, taking OAN off their platforms last April.

However, Newsmax is not OAN. Newsmax has, in breathtaking time, became the fourth-highest-rated cable news channel reaching 25 million Americans, according to Nielsen.

Major Members of Congress, Senators and newsmakers dot its programming lineup every day. Even First Lady Jill Biden made a prime-time appearance to discuss her cancer initiative last October and former President Donald Trump is a regular participant.

According to Ruddy, “The fact that AT&T was willing to take down Newsmax as Republicans take control of the House was yet another sign for America’s right that ‘wokeness’ remains in high gear.”

In the conversation, Ruddy described AT&T’s decision a “blatant act of political censorship” and “effort to restrict conservative voices before the ’24 election.”

Here are some takeaways from Chris Ruddy:

Government Collusion

“We know from ‘The Twitter Files,’ that Twitter worked in collusion with federal agencies, including the FBI, to censor and restrict the speech of news media and public figures,” said Ruddy.

“Why,” he asked,” would we not think that was happening” in Newsmax’s case, too?

(During testimony on February 8 before the House Oversight Committee, former Twitter executives admitted they handled the Hunter Biden matter poorly, but also said they were not in contact with government officials over the matter.)

Ruddy points to a 2021 letter penned by Democratic Members of Congress Anna Eshoo and Jerry McNerney, addressed to AT&T’s CEO and other cable operators, clearly aimed at removing OAN, Newsmax and FOX News Channel for spreading “misinformation.”

Harrison asked, “With two channels down, is FOX News a target next?”

Ruddy said it clearly is a target, but that cable operators will have a more difficult time “deplatforming” it.

Cutting Costs

Harrison asked, “When AT&T dropped OAN and Newsmax, didn’t the company say both moves were the result of cost-cutting?”

Ruddy responded that this claim makes no sense when Newsmax is concerned, “because they keep over 100 channels that have far less ratings and are more costly than Newsmax.”

A business approach, he said, would be for DirecTV to remove low-rated channels that are costly, not highly rated channels like Newsmax that are inexpensive.

He said AT&T’s unusual decision to cut Newsmax demonstrates a “political motive.”

Newsmax has produced a chart that shows 22 liberal-leaning news and information channels. Almost all have lower ratings than Newsmax – and all get fees higher than Newsmax was seeking.

Ruddy says Newsmax sought a very modest license fee of $1 per year per subscriber. CNN gets $14 a year from DirecTV. And almost every channel in the top 100 gets a multiple of the $1.

Harrison asked, “So, what’s the problem for DirecTV, which I understand raked in $2.7 billion last year in profits?”

Ruddy’s response: “DirecTV says that Newsmax is simply ineligible for any license fee, not one penny let alone $1.”

And here he seems to make a strong case AT&T is targeting Newsmax – by denying it any fees when almost everyone else gets paid a fee, especially liberal channels.

“AT&T DirecTV is being super clever,” Ruddy explains. “They tell Newsmax they’ll carry us for free, but we can’t get a license fee.”  But, Ruddy adds, “Since all cable agreements, according to industry standards, get the lowest rate, that means all go to zero fees with no license fee for Newsmax.

“Since cable news channels need license fees to operate, DirecTV is effectively putting Newsmax out of business,” he said.

Political Bias

“This claim that Newsmax alone can never get a fee simply doesn’t seem to work for a lot of people in the public as well as Congress,” Ruddy said.

“Many conservative leaders in America – and some fair-minded independents and liberals – have already concluded that AT&T’s motives with Newsmax were largely driven by politics, and not by dollars and cents.”

New House Speaker Kevin McCarthy said he called AT&T and informed the company that “Newsmax should not be treated any differently based upon them being a conservative news outlet.” McCarthy has vowed there will be hearings on the removal of Newsmax.

Even Alan Dershowitz, one of America’s famed liberal lawyers, agrees with McCarthy that Newsmax’s removal doesn’t pass the smell test.

“Clearly, they used economic reasons as a cover for political reasons,” Dershowitz told Newsmax’s Greta Van Susteren last week.

Dershowitz said he believes AT&T’s decision “had elements of partisan and ideological and political bias directed at stations that don’t adhere to the views of the company.”

“Anybody who believes that this was purely an economic decision should buy a bridge in Brooklyn,” he said, adding that A&T DirecTV “ought to reconsider and put Newsmax back on.”

 Fighting Back

When AT&T DirecTV deplatformed OAN, a relatively hard-right channel with a relatively small viewership, it received little attention. But the executives at AT&T may have awoken a sleeping giant by taking on Newsmax.

Newsmax’s reach is extensive, reaching 40 million Americans through online, apps, emails, and a huge social media network – not to mention that its content is highly utilized by many radio talk show hosts and producers.

Ruddy told Harrison, “For a long time Newsmax’s audience has been aligned and interconnected with the talk radio audience. We are seeing tremendous synergies across all media platforms, including talk radio.” Ruddy has been speaking out on this subject on a number of radio talk shows across America.

On the same day of the Ruddy-Harrison conversation, the Newsmax CEO appeared on Mark Simone’s top-rated show on powerhouse WOR in New York to discuss the censorship of his channel. Demand is so great for interviews, Newsmax analysts Dick Morris and Hogan Gidley are also doing interviews about the AT&T matter.

The End Game

Ruddy said he’d like Newsmax to be back on DirecTV. Initially, DirecTV said they had no intention to bring Newsmax back on air. But last week, the company reversed course and said they are open to do so.

However, according to Ruddy, so far DirecTV has not changed their position that Newsmax is not entitled to any license fees.

“We are willing to negotiate but DirecTV has to do so in good faith,” Ruddy said, adding “We’re waiting.”

He said even if Newsmax stays off DirecTV, his media empire will continue to grow.

“This episode has made us stronger and AT&T is a good company for us to build against in the months and years ahead,” he said. “Everyone knows AT&T and they’re not well-liked for engaging in politics, targeting conservatives – and they even owned CNN during its worst years,” Ruddy said.

“We’ve been in business for 25 years and no matter what the controversy, Newsmax has always come out ahead. It will this time too,” he concluded.

After speaking with Ruddy, Harrison stated, “We all know that the First Amendment only applies to government censorship and privately-owned platforms have the right to present or not present whatever opinions conform to their positions. However, when government officials use the influence and prestige of their office to pressure high-level media executives to deplatform legitimate players for obvious political ends – as seems to be the case in this Newsmax scenario – that becomes a major concern for all Americans who value free speech. And even if the government wasn’t involved, massive power requires equal responsibility and even-handedness. Although in many cases the picture remains murky – for the most part, it is clear to me that conservatives claiming an ongoing imbalance of bias against them, by the informationally-vital venues of big tech, have an abundance of growing evidence to support their complaints. And that should be a major worry of all fair-minded Americans trying to negotiate the turbulent waters of this new digital era without losing at least the spirit of the First Amendment let alone the letter of the law.”

Industry News

Edison Research Announces Forthcoming Reports

Edison Research says it will present the results of its “The Black Podcast Listener Report 2.0” – done in partnership with SXM Media and Mindshare during a webinar on Wednesday, February 22 at 2:00 pm ET. Edison says, “Forty-three percent of Black Americans age 18+ are monthly podcast listeners. Findings from the study illuminate how Black Americans consume podcasts, discover podcasts, why they listen, and more. The study is a follow-up to the original Black Podcast Listener Report. Then, on March 2, Edison Research with Amazon Music, Wondery, and ART19 will present “The Infinite Dial 2023.” The research firm says, “‘The Infinite Dial’ is America’s longest-running survey of digital media consumer behavior, tracked annually since 1998. The study provides important benchmark measures around usage and behavior around streaming audio, podcasting, radio, smart audio, social media, and more.”

Industry News

Westwood One Audio Active Group: AM/FM Sells Cars

This week’s report from Cumulus Media | Westwood One’s Audio Active Group reveals the results of a study from data analysis agency Colourtext and UK commercial AM/FM radio industry group Radiocentre. Calling it the “largest and most comprehensive AM/FM radio ad effectiveness report in the world,” WWO says the study measured 59 tier-one auto campaigns for brands like Toyota, Honda, Land Rover, BMW, VW, Nissan, Volvo, Lexus, and Jaguar. The conclusion is that “AM/FM radio advertising generates significant increases in advertising awareness, brand relevance, brand trust, and brand consideration.” Other key findings include: 1) AM/FM radio increases the efficiency of automotive media plans: Colourtext and Radiocentre compared AM/FM radio’s average share of total media spend to the increase in advertising awareness, brand relevance, and brand trust generated by AM/FM radio campaigns. In each case, the auto brand lift is four to 11 times greater than AM/FM radio’s share of media spend; 2) the best performing auto campaigns place an emphasis on creative consistency; 3) AM/FM radio creates future demand for automotive brands; 4) Nielsen Scarborough: American auto intenders clock a lot of miles in their vehicles: A Nielsen Scarborough study of 199,118 Americans finds new car buying intentions in the next year increase as miles traveled grows; 5) among ad-supported audio, AM/FM radio has a dominating 89% share of in-car time spent; 6) Nielsen Scarborough: Heavy AM/FM radio and digital consumers are way above the norm for auto purchase intention; and 7) new vehicle purchasers are similar in profile to heavy AM/FM radio listeners, and heavy Internet users, and podcast listeners. See more about the study here.

Industry News

Audacy Releases Company Social Impact Report

Audacy shares its latest “Social Impact Report, Supporting Sound Communities,” that reveals the company’s “powerful impact story across our 6 pillars of Audacy Serves.” The company says, “This year, we showcase ‘I’m Listening’ as our flagship social impact program dedicated to more mental health conversations. Brands – and media in particular – have an incredible opportunity to impact our lives and communities. Audacy leans into its strength – Audio – to build connection with our listeners. We support their well-being by sharing stories of mental health experiences. This authentic storytelling is the heart of our business and helps improve health outcomes too!  That’s why the content we create for ‘I’m Listening’ features artists, athletes, and celebrities sharing their mental health experiences – we are living our belief, ‘Talk Saves Lives… We’ve raised more than $1.5 million for the American Foundation for Suicide Prevention; hosted a national mental health conversation with experts and listeners – all living our belief, Talk Saves Lives.” You can see the complete report here.

Industry News

TALKERS News Notes

Through its partnership with BetMGM, Audacy’s BetQL Network will broadcast exclusively from the new BetMGM Sportsbook in Glendale, Arizona this week. The sportsbook is located next to State Farm Stadium, site of this year’s NFL Super Bowl. Audacy president of sports Mike Dee says, “We’re proud to leverage our partnership with our friends at BetMGM to bring sports bettors and our listeners over 50 hours of live, premier audio content – more than any other sports betting network – to get them ready for the biggest game in American sports.”

iHeartPodcasts and Storyglass are launching a new, eight-part podcast series, “False Profits: Hillsong,” a journey that dives into the Hillsong experience – “from Christian rock music to celebrity pastors and famous fans, to global status, enormous wealth, and shocking scandals. This series traces the rise and fall of Hillsong’s founder and peels back the layers of a culture of submission, exploitation, and discrimination.”

Audacy announces that Twin Cities news/talk WCCO-AM raised over $447,000 to benefit Second Harvest Heartland through its “Let’s Kick Hunger Day Radiothon.” The amount raised during the 14th annual radiothon held on February 2 brought the overall fundraising total to over $3.5 million since 2009. Audacy Minneapolis SVP and market manager Jeff Gonsales says, “Year after year, our fans open up their hearts to those in need. Lives are being impacted in significant ways, and we are incredibly grateful. WCCO’s long-standing partnership with Second Harvest Heartland means so much to us and to so many people who are helped by this community effort.”

Industry Views

Stop Throwing Away Weekends

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

Every radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.

Studying hour-by-hour HUR reveals the most surprising fact: Saturday 10:00 am – 3:00 pm is the second-most, listening-to-radio daypart after Monday – Friday morning drive. If a station suffers in total weekly audience, the first culprit is often squandering Saturday 10-3!

John Catisimatidis, owner of WABC, New York has taken the station from the depths of despair and turned it into a strong contender. His first act as owner was to dump the paid-for weekend programming and replace it with live, local shows. You could trace the ratings jump on WABC to the moment he placed live shows on Saturday midday.

Bart Walsh, a very successful Washington, DC general manager taught me the secret of Saturday midday. He explained that if Saturday midday’s share is higher than the station’s overall total week share, the next book will go up. If it is lower than the total share, the next book will go down. Amazingly this phenomenon has always proven to be true. I always paid attention to Bart because when he ran WKYS it had a higher percentage of profit than anything else owned by RCA and when he and Donnie Simpson ran it, the station was always #1, 12+.  Bart never expensed lunch – or anything else.

The puzzler is that weekends on radio are a built-in win. Americans love weekends. Weekends conjure good feelings and offer discretionary time. Smart stations tap the positive imagery of weekends. Imagine how easy and cheap it would be for a talk station to talk up weekends!

Become the go-to source of weekend activity information. Give away fun prizes that are all weekend related. Go shopping. Share information about local sales and retailer events. The result will be – guaranteed – a significant jump in Monday AM drive cume.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

“The Kalb Report” to Get NYFestivals Lifetime Achievement Award

New York Festivals Television & Film Awards/Radio Awards announces that it is honoring “The Kalb Report,” the public broadcasting series hosted by journalist Marvin Kalb, with the 2023 Lifetime Achievement Award to be presented at the Storytellers Gala on April 18. New York Festivals says this award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments have advanced their field and made a lasting impression on the industry. “The Kalb Report” was created by Marvin Kalb in 1994 who partnered with former CBS Radio Network general manager Michael Freedman, who served as executive producer of the series for its entire 28-year run. (Freedman went on to become president of the National Press Club in 2020.) New York Festivals says, “During its nearly-three-decade run, the series has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. The guest list included Supreme Court justices, civil rights icons, network news anchors, best-selling authors, members of Congress, and influential leaders from across the media landscape.” Trophy winning entries in the 2023 New York Festivals Radio Awards will be celebrated at the NYF Storytellers Gala on April 18 at the Centennial NAB Show in Las Vegas.

Industry News

Urban One Rebrands Digital Platform

The company announces the relaunch of iONE Digital, formerly known as Interactive One. Urban One says, “iOne Digital’s dynamic portfolio of media brands deliver entertaining, engaging, culturally and socially aware original content from a fresh perspective connecting with over 24 million unique monthly visitors. This year, Urban One has rallied around the relaunch of the iONE Digital brand to integrate and maximize synergies across the digital portfolio fully. The relaunch brings a fresh perspective and bold storytelling serving the needs of a diverse audience while continuing to illuminate Black voices.” Chief executive officer Alfred C. Liggins III says, “For over 42 years, Urban One has understood the need for Diversity, Equity, and Inclusion, especially in sharing our varied experiences. We are proud to be a leader with the largest African American footprint in the media space. As the needs and concerns constantly evolve, we are dedicated to helping brands understand, connect, and best translate to Black and Brown communities. In our next iteration, iONE Digital will continue to be a catalytic force in media.” The company says, “iOne Digital portfolio focuses on key passion points and interests, including men’s and women’s lifestyle, sports, beauty, fashion, and entertainment. The iONE portfolio is comprised of Cassius, HelloBeautiful, MadameNoire, Bossip, NewsOne, GlobalGrind, HipHopWired, BlackAmericaWeb and Elev8; plus the social network for urban millennials, BlackPlanet, and three YouTube brands – The Fumble, Hollyscoop, and Nerdwire… Looking to the future, iONE Digital has also immersed their visual identity into the world of audio and podcasting by conceptualizing a ‘video first’ approach centered around the amplification of the all-new Urban One Podcast Network – a platform which iONE helps to fuel by bringing a wide range of podcasts to life.”

Industry News

Andy Anderson Upped to Chief Revenue Officer at AURN

American Urban Radio Network announces that William “Andy” Anderson is promoted to chief revenue officer for the company. He’s been serving as president of sales for the past four years. AURN says, “With his extensive experience in the industry and a proven track record, Anderson will be leading the charge in maximizing revenue opportunities, product acquisitions and original content creations for the company. AURN CEO Chesley Maddox-Dorsey adds, “Andy’s success in developing a vision and providing strong leadership for growing company-wide activities and strategies focused on generating, maintaining and increasing revenue is unparalleled. This is a well-earned promotion.” The company adds that under Anderson’s tenure, it has seen its station affiliations grow, launched the AURNGAMING division and realized various digital expansions including podcasts and programmatic marketing.

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Two

Holiday 2022 PPM Data – Information for the Holiday 2022 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022  (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.5 – 3.4, -.1, eighth to seventh

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.6 – 7.8, -.8, repeats in third-place

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.8 – 2.7, -.1, flat at #14 and WJFK-FM’s internet stream .7 – 1.0, +.3, #21 to #19

Public Radio News/Talk: American University-owned WAMU 11.5 – 11.3, -.2, #1

Number One 6+: public radio news/talk WAMU, 13th month in succession, 11.5 – 11.3, -.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WASH (+2.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): country WMZQ and classic hits-oldies WIAD (-1.0)

 BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 2.7 – 2.8, +.1, #14 to #13

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.7 – 4.8, +.1, fifth to sixth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins, and New England Patriots) 8.5 – 8.0, -.5, repeats in the runner-up slot

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 4.7 – 4.6, -.1, fifth to seventh

Public Radio News/Talk: Boston University’s WBUR 4.2 – 4.6, +.4, eighth to seventh

WGBH Educational Foundation-owned WGBH 4.0 – 3.4, -.6, continues in ninth-place

Number One 6+: Audacy adult contemporary WMJX, second month in a row, 9.7 – 12.5, +2.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMJX (+2.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): classic hits-oldies WROR and CHR WXKS-FM (-.8)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 2.9 – 3.1, +.2, #14 to #13

Number One 6+: Cox Media Group urban AC WHQT, first month, 8.0 – 8.9, +.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: urban AC WHQT (+.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult contemporary WFEZ (-1.2)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) 6.6 – 5.5, -1.1, second to third

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 5.2 – 5.5, +.3, fifth to third

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 3.8 – 3.5, -.3, #11 to #10

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.6 – 4.9, +.3, repeats in sixth-place

Number One 6+: Hubbard Broadcasting adult contemporary KRWM, second month in succession, 10.0 – 11.3, +1.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSWD (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk KIRO-FM (-1.1)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.5 – 2.3, -.2, flat at #15

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.6 – 4.5, -.1, repeats in seventh-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings and Lions) 7.4 – 7.6, +.2, continues in the runner-up slot and WXYT-FM’s internet stream 2.0 – 2.2, +.2, #18 to #16

Public Radio News/Talk: University of Michigan-owned WUOM 2.4 – 2.2, -.2, #17 to #16

Number One 6+: iHeartMedia adult contemporary WNIC, second month in a row, 11.7 – 15.7, +4.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WNIC (+4.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock WRIF (-1.0)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.5 – 3.3, -.2, repeats in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.8 – 8.1, +.3, continues in the runner-up slot

Number One 6+: iHeartMedia adult contemporary KESZ, second consecutive month, 11.3 – 16.7, +5.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KESZ (+5.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease: sports talk KMVP-FM (-1.1)

*Represents a tie for the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) 4.0 – 3.7, -.3, anchored at #12

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 2.9 – 3.1, +.2, steady at #14

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.7 – 2.0, -.7, flat at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild, Minnesota Vikings) unchanged at 7.5, repeats in the runner-up slot

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.7 – 6.3, -.4, third to fourth

Number One 6+: iHeartMedia classic hits-oldies KQQL, second straight month, 11.4 – 15.0, +3.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies KQQL (+3.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits KZJK (-1.4)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 4.6 – 5.4, +.8, sixth to fifth

News: None in the top twenty

Sports Talk: iHeartMedia-owned KGB-AM “San Diego Sports 760” .8 – 1.0, +.2, #21 to #20

Public Radio News/Talk: San Diego State University’s KPBS 6.5 – 5.5, -1.0, third to fourth

Number One 6+: Audacy adult contemporary KYXY, second month in a row, 8.3 – 13.6, +5.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KYXY (+5.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits KFBG (-2.2)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.8 – 3.7, -1.1, #7 to #12

iHeartMedia-owned WFLA “News Radio 970” steady at 2.2, #18 to #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.9 – 1.5, -.4, anchored at #19

Public Radio News/Talk: University of South Florida’s WUSF unchanged at 2.6, #17 to #15

Number One 6+: Cox Media Group adult contemporary WDUV, 17th month in a row, 8.1 – 11.4, +3.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WDUV (+3.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WHPT (-1.1)

DENVER

 News/Talk: iHeartMedia-owned KOA “News Radio 850” (Broncos) steady at  2.4, #17 to #16 and cluster-mate KHOW “Talk Radio 630” 1.8 – 1.5, -.3, #19 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 3.4 – 4.0, +.6, #11 to #7

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.0 – 3.6, -.4, #8 to #11

Number One 6+: Bonneville adult contemporary KOSI, third consecutive month, 9.8 – 14.4, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOSI (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: hot AC KALC (-2.0)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Ravens) 3.5 – 3.6, +.1, ninth to tenth

WCBM Maryland-owned WCBM “Talk Radio AM 680” steady at 1.6, locked at #17

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” .4 – .6, +.2, #25 to #20

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM”.7 – .6, -.1, flat at #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.6 – 4.3, -.3, seventh to sixth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.1 – 2.9, -.2, #11 to #12

Number One 6+: Audacy adult contemporary WLIF, fifth consecutive month, 11.8 – 14.5, +2.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WLIF (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits WQSR (-2.5)**

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 4.0 – 4.4, +.4, #12 to #9 and cluster-mate KFTK “Talk 97.1 FM” 1.6 – 1.4, -.2, #16 to #17

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 4.2 – 3.7, -.5, flat at #11

Public Radio News/Talk: University of Missouri-owned KWMU 4.3 – 3.6, -.7, #10 to #13

Number One 6+: Audacy adult contemporary KEZK, first month, 9.4 – 14.8, +5.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KEZK (+5.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock KSHE (-1.3)

*Represents a tie for the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

Up next: “Holiday” 2022 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

Triton Digital Releases 2022 U.S. Podcast Report

Triton Digital released its first-ever U.S. Year-End Podcast Report for the year 2022 that delves into the evolving U.S. podcast landscape and addresses such issues as listening habits and insights into audience demographics. According to the report, podcast downloads increased by 20% in 2022 over 2021, with an average of 3.8 hours of content downloaded per listener, per week. Other notable findings include: 1) Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed by Comedy and True Crime; 2) Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male; 3) Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American); and 4) The most downloaded podcast in 2022 was “NPR News Now” and the number one top new show was “Rachel Maddow Presents: Ultra” (NBCUniversal News Group). Triton SVP measurement products & strategy Daryl Battaglia says, “As the podcast industry continues to grow, we look forward to sharing these insights to help publishers and advertisers make more informed decisions. Podcasting is an engaging and powerful storytelling medium and our inaugural year-end podcast report acts on our commitment to provide our customers with credible, insightful and trusted data around the consumption of podcast content and listener habits.” See the complete podcast study here.

Industry News

Yesterday’s (1/24) Top News/Talk Media Stories

The classified government documents found in the possession of President Joe Biden and the news that classified documents were also found in possession of former Vice President Mike Pence; House Speaker Kevin McCarthy blocks Democrats from Committees; Tuesday’s U.S. Senate hearing addressing Ticketmaster parent Live Nation and the fiasco selling Taylor Swift concert tickets; Florida Governor Ron DeSantis’ ban on an AP African American studies course; Germany agrees to join the U.S. in sending tanks to Ukraine to help in the battle against Russia’s invasion of the country; the deadly shootings in Northern California; and the ongoing media coverage of Congressman George Santos’ backstory were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.