Industry News

Podcast Radio Announces New Production House

Podcast Radio announces that it is launching a new production house to “create, promote and distribute podcasts alongside its radio stations.” The company says, “The new venture will provide end-to-end bespoke podcast production solutions to brand partners worldwide. Suitable podcasts will be made and distributed on Podcast Radio itself and other platforms such as Apple, Spotify and Google. Podcast Radio will also provide promotional opportunities by way of advertising campaigns and on-air interviews with the podcast host or contributors.” Company founder and CEO Gerry Edwards adds, “This is a natural extension of what we do. We’ve made our own Podcast Radio Originals for some time, but we now want to extend our extensive production skills to brand partners as well.” Podcast Radio intends to take podcast content to radio listeners. It plans to begin distributing a 24/7 American version of its programming to radio stations and groups across the US beginning soon. To that end, it has partnered with New York-based KMG Networks to syndicate the programming.

Industry News

TALKERS News Notes

Good Karma Brands’ Milwaukee radio stations are launching video stream capabilities. News/talk WTMJ, sports talk WKTI-FM “ESPN Milwaukee,” and talk WGKB-AM/W269DL “101.7 The Truth” will feature video streaming and repurposed video of each brands’ prime dayparts. They will be available on YouTube, Facebook, and Twitter.

iHeartPodcasts and School of Humans debut “Sanctum Unmasked,” an eight-part podcast series that explores the secretive sex empire known as SNCTM. The series takes a nuanced, fun and comedic look into money, power and sex, set in the backdrop of Hollywood. It’s hosted by American writer, television host and producer Karley Sciortino, who is the founder of Slutever, a website that focuses on sex and sexuality.

Industry News

Newsmax Premieres “Carl Higbie Tonight”

Newsmax launched a 5:00 pm ET program called “Carl Higbie Frontline” yesterday (4/11), replacing “Spicer & Co” starring former Trump press secretary Sean Spicer, which Newsmax is not renewing. Higbie hosted the network’s “Saturday Report” from early 2020 to 2022. He has also served as co-host of the network’s flagship “Wake Up America Weekend” for the past 15 months. Newsmax CEO Christopher Ruddy says, “Carl served his country for many years as a decorated Navy SEAL, and with his ‘Carl Higbie Frontline’ will continue to push for the issues and values that he and Americans care about.”

Industry News

Celeb Voices Adorn “Founding Son: John Quincy’s America” Podcast

iHeartPodcasts, Curiosity Inc., and School of Humans announce a new history podcast titled, “Founding Son: John Quincy’s America.” The show is hosted by musician Bob Crawford – bassist for The Avett Brothers – and features Patrick Warburton as John Quincy Adams, Nick Offerman as Andrew Jackson, and Grey DeLisle as Louisa Adams. The podcast tells the story of how John Quincy Adams went from a failed one-term president to an extraordinary ex-president. Additional voice talent includes filmmaker Ken Burns, CNN anchor John King, radio and CNN host Michael Smerconish, musician Scott Avett, and others. Crawford – who recently got his Master of Arts in History – says, “John Quincy Adams is THE most important historical figure that no one knows about. He is the bridge between Washington and Lincoln. The man who stood in the gap and kept the promise of American democracy alive when the Slavocracy sought to undermine it. I have dreamed about making a series about John Quincy Adams for years and am so grateful to iHeartPodcasts, Curiosity, and School of Humans for helping bring America’s sixth president to life.”

Industry News

Pending Business: Attracting New Recruits

By Steve Lapa
Lapcom Communications Corp
President

Ask any sales manager what the #1 challenge they face is and nine times out of 10 the surprise answer is not “more business.” Generating more business takes a well-oiled machine that starts and ends with a focused, well-trained sales team. And therein lies the challenge question I hear every week. “Where can I find more good salespeople?”

With all the sophisticated technology available today – from Zoom and Teams to data mining and social media – it is hard to comprehend why any viable radio station would have difficulty recruiting “good salespeople.” I rarely faced that challenge in any of the markets where I worked. No matter what the ownership structure or market size – from Buffalo to San Francisco – recruiting and retaining “good salespeople” was only an occasional problem.

If you are a manager at any level, in any market, responsible for recruiting and training “good salespeople,” you may never view the task the same way again if you follow these six simple steps:

1)         Recruitment should always be on your “To Do” list. Always, period, the end. Like the sun rises every morning, recruitment is a regular part of your day.

2)         Times are changing, build your bench. If your sales team is a mix of generations, any given team member may decide to move on for reasons you may not understand. Be prepared. Turnover happens, don’t be ambushed.

3)         Do you have a written profile of the ideal candidate for sales? Sound crazy? Try it right now. What are the three must-have qualities of every successful seller on your team? Those qualities may now be changing with newer digital, social media, and programming changes.

4)         Is your compensation structure competitive? This is one of my favorites. Depending on ownership you may or may not have the degree of flexibility you want. However, you may find a friendlier structure through performance incentives.

5)         Would you trust members of your current team to interview a candidate? I used the technique often over 15 years. Sometimes the culture in your sales department is unique or you may feature team performance incentives. The power of teams is a proven winner in most businesses.

6)         Are you plugged in to the new-think of today’s entry-level seller? Here are some current facts that may change your view of recruiting younger sellers:

   a) A study at the University of Chicago showed 56% of Americans think a college degree is not worth the money. Wow, is that different from most job postings!

b) As job markets become unpredictable, 97% of graduating seniors are open to alternative careers, as in not their major, this according to a study by iCIMS.

Finding “good salespeople” should never be viewed as a management headache. Once you make the commitment, the next great seller could be your next interview.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

The Weekend’s Top News/Talk Media Stories

The indictment of former President Donald Trump by a Manhattan grand Jury and the reactions of the Trump campaign and Trump supporters; Russia’s invasion of Ukraine and Russia’s detention of Americans Paul Whelan and Evan Gershkovich; the killing of a pro-Russian blogger Vladlen Tatarsky in a café bombing; the tornadoes that developed across the South and Midwest and into the Northeast leaving 32 people dead; and the NCCA Men’s Final Four and LSU wins the NCAA Women’s championship were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Networking at Radiodays Europe

The 13th Radiodays Europe convention took place in Prague this week (3/26-28) and American radio companies had a presence there. Benztown, MusicMaster, P1 Media Group, and Xperi welcomed more than 50 guests aboard a party boat to network and talk about the radio business. Pictured above are (from l-r): Christos Papadas, Skai Group in Athens; Ken Benson, P1 Media Group; Masa Patterson, Benztown; and Andy Sannemann, Benztown.

Features

TALKERS 2023 Speakers, Registration, and Hotel Info

TALKERS 2023, the 26th annual edition of the talk media industry’s longest running and largest convention is shaping up to be one of the storied event’s most important installments.  The power-packed, one-day event will be presented by TALKERS on Friday, June 2, 2023 on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS publisher Michael Harrison says, “We are delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2022, 2021 and 2016 events – and enjoy the remarkable resources that its Lawrence Herbert School of Communication brings to the table.” As was the case last year, this event will be held in a COVID-19 compliant environment based upon the circumstances at the time of the convention. TALKERS 2023 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change as well as identifying the remarkable opportunities inherent in these developments. It will also provide participants with unique and powerful networking opportunities.

In-person speakers at TALKERS 2023 include (in alphabetical order): Arthur L. Aidala, Esq. founding partner, Aidala, Bertuna & Kamins PC/talk show host AM 970 The Answer, New York; Asa Andrew, M.D., talk show host, the Doctor Asa Show; Vince Benedetto, CEO, Bold Gold Media; Guy Benson, talk show host, FOX News Radio; David Bernstein, director of broadcast operations, TALKERSGrace Blazer, VP, national NTS brand coordinator, director of news and AM programming Florida Region, iHeartMedia; Phil Boyce, SVP/Spoken Word Format, Salem Media Group; Ops VP, New York Region/ WMCA/AM970 The Answer; John Caracciolo, president/CEO, JVC Broadcasting; Kevin Casey, VP/executive editor, TALKERSMark Chernoff, sports reporter, 1071 – The Boss, Livingston, NJ/sports talk talent coach; Heather Cohen, SVP, The Weiss Agency; Mandy Connell, talk show host, KOA, Denver; Tom Cuddy, program director, WOR, New York; Michael Czarnecki, VP/programming, Binnie Media; Kevin DeLany, VP, News & Talk Programming, Westwood One; Spike Eskin, VP of Programming at WFAN, New York and CBS Sports Radio; Jimmy Failla, talk show host, FOX News Radio; Alex Fife, VP, operations, Southeast, iHeartMedia/Total Traffic & Weather Network; Dom Giordano, talk show host, WPHT, Philadelphia; Paul L. Gleiser, talk show host/owner, KTBB-AM/FM, Tyler, TX; Lee Habeeb, talk show host/producer, Our American Stories; Michael Harrison, publisher, TALKERSMatthew B. Harrison, VP/associate publisher, TALKERS/media attorney; Harry Hurley, talk show host, WPG, Atlantic City, NJ; Victoria Jones, executive director, DC Radio Company; Ross Kaminsky, talk show host, KOA, Denver; Jeff Katz, talk show host, WRVA, Richmond; Brian Kilmeade, talk show host, FOX News Radio/FOX News Channel; Kraig Kitchin, president, Sound Mind, LLC;  Steve Lapa, president, Lapcom Communications Corp; Josh Leng, CEO, Talk Media Network; Matt Meany, program director, WABC, New York; Mike McVay, president, McVay Media Consulting; Frank Morano, talk show host, WABC, New York; John T. Mullen, general manager, WRHU-FM/WRHU.org, Hempstead, NY; Chris Oliviero, market president, Audacy, New York; David Pakman, talk show host/commentator, the David Pakman Show; Christopher Ruddy, CEO, Newsmax Media; Walter Sabo, president, Sabo Media/talk show host, Sterling On Sunday; Tavis Smiley, talk show host/owner, KBLA 1580, Los Angeles; Todd Starnes, talk show host, the Todd Starnes Show/owner KWAM, Memphis; Doug Stephan, talk show host, the Good Day Show/CEO Stephan Multimedia; Greg Stocker, brand manager, WPHT, Philadelphia; Joe Thomas, talk show host/program director, WCHV – Charlottesville, VA/PD, WRAD, New River Valley, VA; Paul Vandenburgh, talk show host/owner, WGDJ, Albany, NY; Jeff Warshaw, CEO/founder, Connoisseur Media; Lisa Wexler, talk show host, WICC, Bridgeport, CT; Brett Winterble, talk show host WBT, Charlotte; Larry Young, talk show host, The Larry Young Podcast; Michael Zwerling, talk show host/owner, KSCO, Santa Cruz; Martha Zoller, talk show host, WDUN, Gainesville, GA. More will be named in the days ahead.

Attendance at the conference is limited to members of the working media and directly associated industries as well as students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Attendance will be limited, and the conference is again expected to be an early sellout.

The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Take advantage of the early bird fee of $329 available until 5:00 pm ET on Friday, March 31. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. The recommended nearby hotel is the Long Island Marriott at 101 James Doolittle Blvd., Uniondale, NY. For room reservations click here. To register for TALKERS 2023 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413.

Job Opportunity

AUN Television Network Seeking Ground Level Entry Executive

Rick Trader, president/CEO of the AUN Television Network informs TALKERS that he is looking to expand his two-year-old ultra-conservative audio and video talk media platform. He’s looking for a sales and management executive (as well as acquiring additional programming). Over the past two years, AUN (American Uncensored Network) – which is billed as a “conservative/faith-based network” – has gained clearance on some 11 TV stations in California and Nevada. Its shows are hosted by an array of well-known commentators as well as up-and-comers. Trader tells TALKERS he “honestly believes AUN is one of the fastest growing TV and streaming networks in the country.” He states, “Now it is time to expand once again. Our goal is to be broadcasting in every major market in the next two years! This is maybe where an ambitious, hard-working manager can become part of this dream. I am looking to develop a management team to make it happen. If a candidate has expertise in managing finances and accounting, recruiting, human resources, overseeing and developing technologies, as well as creating company policy, sales and marketing, then such an individual might be looking for the challenge of a lifetime.” Trader continues, “I am looking to work with conservative/faithful, passionate ideologs like myself who are concerned with the direction our great republic is heading and want to return it to the Judeo-Christian, faith-based patriotic roots our founding fathers created! Here is the catch: all our progress and success has been achieved on a very tight budget! In fact, we cannot offer salaries. What we can offer is incentives for those who produce to be rewarded.” Interested candidates can contact Rick Trader, president/CEO, AUN TV Network at auntv@yahoo.com.

Ratings Takeaways

February 2023 PPM Ratings Takeaways – Part Two

February 2023 PPM Data – Information for the February 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s February 2023 sweep covered February 2 – March 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2023 – February 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.4 – 3.8, +.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 7.8 – 8.6, +.8, third to the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.7 – 3.1, +.4, #14 to #10

WJFK-FM’s internet stream 1.0 – .9, -.1, flat at #19

Public Radio News/Talk: American University-owned WAMU 12.9 – 12.1, -.8, #1

Number One 6+: public radio news/talk WAMU, 15th month in succession, 12.9 – 12.1, -.8

Largest 6+ January 2023 – February 2023 Increase: classical WETA (+.9)

Largest 6+ January 2023 – February 2023 Decrease: public radio news/talk WAMU (-.8)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 3.7 – 4.1, +.4, #11 to #9

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 5.3 – 4.6, -.7, fifth to sixth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins) 8.8 – 7.5, -1.3, #1

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 3.9 – 3.2, -.7, #10 to #13

Public Radio News/Talk: Boston University’s WBUR flat at 4.5, sixth to seventh

WGBH Educational Foundation-owned WGBH 3.5 – 3.4, -.1, repeats at #12

Number One 6+: sports talk WBZ-FM, second consecutive month, 8.8 – 7.5, -1.3

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WMJX (+.9)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WBZ-FM (-1.3)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 4.1 – 5.3, +1.2, eighth to fourth

Number One 6+: Cox Media Group adult contemporary WFEZ, second month in succession, steady at 8.9

Largest 6+ January 2023 – February 2023 Increase: public radio news/talk WLRN (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: classic rock WBGG (-.9)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 6.1 – 5.4, -.7, second to fifth

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 5.5 – 4.3, -1.2 third to ninth

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” 3.0 – 2.4, -.6, #15 to #18

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.9 – 5.5, +.6, sixth to fourth

Number One 6+: iHeartMedia classic rock KZOK, first month, 4.3 – 6.5, +2.2

Largest 6+ January 2023 – February 2023 Increase: classic rock KZOK (+2.2)

Largest 6+ January 2023 – February 2023 Decrease: triple A KPNW (-1.7)*

*Represents the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

Note: KNUC flipped from country to triple A KPNW on February 14.

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.5 – 2.6, +.1, repeats at #16

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.6 – 5.0, +.4, eighth to ninth

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings) 6.8 – 6.3, -.5, third to fourth

WXYT-FM’s internet stream 1.9 – 1.3, -.6, #18 to #20

Public Radio News/Talk: University of Michigan-owned WUOM 2.7 – 2.8, +.1, steady at #15

Number One 6+: Beasley Media Group classic rock WCSX, first month, 7.3 – 7.4, +.1

Largest 6+ January 2023 – February 2023 Increase: CHR WKQI (+1.4)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WNIC (-1.1)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.2 – 3.0, -.2, tenth to ninth

Bonneville-owned KTAR-FM “News 92.3 FM” (Sun) 2.4 – 2.9, +.5, #17 to #11

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun) 2.4 – 2.8, +.4, #17 to #14

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 8.0 – 7.4, -.6, #1

Number One 6+: public radio news/talk KJZZ, second month in a row, 8.0 – 7.4, -.6

Largest 6+ January 2023 – February 2023 Increase: country KNIX (+.9)

Largest 6+ January 2023 – February 2023 Decrease: classic hits-oldies KAZG (-.9)

MINNEAPOLIS

News/Talk: Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.1 – 3.4, +.3, #14 to #13

Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) flat at 3.0, repeats at #15

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 1.7 – 2.4, +.7, #17 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild) 7.1 – 5.6, -1.5, second to eighth

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.5 – 6.6, +.1, fifth to third

Number One 6+: iHeartMedia classic hits-oldies KQQL, first month, 6.7 – 7.3, +.6

Largest 6+ January 2023 – February 2023 Increase: jazz KBEM (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: sports talk KFXN (-1.5)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 6.1 – 5.6, -.5, repeats in fourth-place

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.9 – 1.6, -.3, #18 to #20

Public Radio News/Talk: San Diego State University’s KPBS 6.9 – 6.3, -.6, first to second

Number One 6+: Audacy classic hits-oldies KXSN, first month, 6.4 – 6.8, +.4

Largest 6+ January 2023 – February 2023 Increase: rock KIOZ (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary KYXY (-1.3)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.5 – 4.4, -.1, continues in ninth-place

iHeartMedia-owned WFLA “News Radio 970” 2.4 – 2.1, -.3, #17 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.8 – 1.2, -.6, #19 to #20

Public Radio News/Talk: University of South Florida’s WUSF 2.8 – 3.3, +.5, #15 to #11

Number One 6+: Cox Media Group adult contemporary WDUV, 19th month in a row, flat at 7.8

Largest 6+ January 2023 – February 2023 Increase: country WFUS (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: hot AC WMTX (-1.2)

DENVER

News/Talk: iHeartMedia’s KOA “News Radio 850” 3.0 – 2.3, -.7, #15 to #17

co-owned KHOW “Talk Radio 630” 1.9 – 2.0, +.1, repeats at #18

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 4.7 – 4.2, -.5, sixth to tenth

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.7 – 4.5, -.2, sixth to eighth

Number One 6+: Bonneville adult contemporary KOSI, fifth consecutive month, 6.2 – 6.1, -.1

Largest 6+ January 2023 – February 2023 Increase: classic rock KRFX; classic hits-oldies KXKL; and public radio news/talk KUNC (+.6)

Largest 6+ January 2023 – February 2023 Decrease: news/talk KOA (-.7)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” 3.9 – 3.5, -.4, #8 to #11

WCBM Maryland-owned WCBM “Talk Radio AM 680” steady at 1.7, #18 to #17

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” 1.2 – .7, -.5, #19 to #20

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.4 – 5.1, -.3, sixth to fifth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.4 – 4.3, +.9, tenth to eighth

Number One 6+: iHeartMedia adult hits WQSR, first month, 6.8 – 9.6, +2.8

Largest 6+ January 2023 – February 2023 Increase: adult hits WQSR (+2.8)**

Largest 6+ January 2023 – February 2023 Decrease: CHR WWMX (-1.6)

**Represents the largest January 2023 – February 2023 increase (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 5.2 – 5.0, -.2, ninth to tenth

cluster-mate KFTK “Talk 97.1 FM” 1.8 – 2.3, +.5, #17 to #16

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .7 – .8, +.1, remains at #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.5 – 3.2, -.3, #12 to #13

Public Radio News/Talk: University of Missouri-owned KWMU 4.4 – 3.8, -.6, flat at #11

Number One 6+: Hubbard Broadcasting adult hits WARH, second month in succession, 10.2 – 9.8, -.4

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies KLOU (+1.0)

Largest 6+ January 2023 – February 2023 Decrease: triple A KDHX (-1.1)

Up next: February 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

Good Karma Brands Celebrates 25 Years of “ESPN 1000”

Good Karma Brands is celebrating the 25th anniversary of “ESPN Chicago” (WMVP-AM, Chicago) with a sold-out live broadcast tomorrow (3/24) from 12:00 noon to 6:00 pm at the House of Blues in downtown Chicago. Good Karma SVP Keith Williams says, “When GKB purchased ‘ESPN 1000,’ we knew the incredible impact of the station and its most notable figures have had in the Chicagoland area. The standout moments over the last 25 years are endless, and we are excited to celebrate with our partners, fans and teammates at the House of Blues.” Those scheduled to appear at the live broadcast include former Chicago Bears kicker Robbie Gould, former Chicago Bears quarterback and past guest of “Waddle & Silvy,” Jay Cutler, Chicago native and American musician Billy Corgan, ESPN analyst and co-host of “Pardon the Interruption,” Michael Wilbon, and ESPN reporter, host, and television personality Sarah Spain. “ESPN 1000” director of content Danny Zederman adds, “‘ESPN 1000’ is thrilled to host the station’s biggest names and most impactful people in one room on Friday to celebrate 25 years. We will look back at our success and also look forward to our exciting future as the home of the Chicago Bears and the Chicago White Sox.”

Industry News

CBS News Radio’s Peter King Honored with Press Award

Pictured here is CBS News Radio correspondent Peter King posing with the National Space Club and Foundation’s Press Award (right) he accepted earlier this month at the organization’s 66th annual Dr. Robert H Goddard Memorial Dinner in Washington DC for “his outstanding coverage of the space program while working at CBS News radio. Mr. King has been a voice of the American space program for more than 25 years covering the space shuttle program from 1995 to its conclusion in 2011, multiple robotic in science, missions, the beginning of commercial space flight, and the return of America’s human spaceflight program.” King is the fourth CBS journalist to receive the award, following Edward R Murrow, Walter Cronkite, and Bill Harwood. King is also posing with the prestigious Robert H Goddard Memorial trophy, which was awarded to NASA’s James Webb Space Telescope and the Northrop Grumman industry team.

Industry News

Clay Travis & Buck Sexton Podcast Network Debuts

Premiere Networks announces the launch of The Clay Travis & Buck Sexton Podcast Network with the debut of “The Tudor Dixon Podcast.” Dixon was the 2022 Republican candidate for governor of Michigan. Premiere says, “The new podcast is focused on the important issues that affect the American way of life. From politics to parenting, Dixon – a businesswoman, breast-cancer survivor, and working mom of four girls – will dive deep into a wide variety of topics that touch our lives, while welcoming experts, insiders and headline makers for candid conversations.” Dixon comments, “I’m thrilled to take this leap into the podcasting world and am incredibly grateful to both Clay and Buck for encouraging and supporting me in this new venture. Listeners can expect to hear unique and unabashedly American stories not covered by the corporate media, as well as commentary from expert guests who will get to the truth about the issues impacting you and your family. I look forward to starting this new journey and bringing these stories to the forefront!”

Industry News

KBLA Talk 1580 Founder Tavis Smiley to Be Honored

Prolific author and veteran talk media purveyor of current events with a focus on African American perspectives, Tavis Smiley, has been selected by the TALKERS editorial board to be the 2023 recipient of the highly prestigious Gene Burns Memorial Award for Freedom of Speech. The award is presented each year to a talk media practitioner whose work sets an example for the exercise and preservation of the First Amendment. Smiley, who has hosted shows on a diverse array of platforms such as BETCNNABCPBS, KABC Radio, and KGFJ Radio among others, joins such former recipient of the award as Rush LimbaughSean HannityBill O’ ReillyMark LevinMichael SavageGlenn BeckBob GrantThom HartmannAlan ColmesJoe MadisonKaren HunterAl FrankenBrian LambNorm PattizIan Freeman and others dating back to the origins of TALKERS in the late 1980s. Some 21 months ago, Smiley’s media company acquired an AM radio station in Los Angeles, the former hip hop legend KDAY, and transformed it into a new station and format – KBLA Talk 1580 – where he’s assembled an outstanding on-air staff, including himself, with the passionate mission of, as he puts it, “unapologetically serving people of color and who are politically progressive.” In making the announcement of this year’s recipient, TALKERS founder Michael Harrison states, “This is our longest-running and most-important award. Mr. Smiley has risen to the enormous talk radio challenge of providing underserved African Americans and progressives with a major commercial platform in the nation’s second largest market with a worldwide reach. In today’s political environment and struggling AM radio industry, it doesn’t get any more ‘First Amendment’ than that.” Tavis Smiley will be presented the award at the forthcoming TALKERS 2023 convention on Friday, June 2 at Hofstra University on Long Island where he will be one of 60 talk media luminaries scheduled to speak.  For more information about TALKERS 2023, see the story below. 

Industry Views

Pending Business: The News Cycle

By Steve Lapa
Lapcom Communications Corp
President

Photography - BroadcastingIt is an unpredictable thing, this news cycle that drives the headlines.

One day we’re talking about the shortcomings in the American banking system, the next day we’re talking about the ramifications of criminally indicting a past president of the United States. Will somebody please grab a copy of the Constitution? We may need a panel of experts to talk us through what this all means to those of us paying crazy prices for eggs.

The news cycle is spinning faster these days and your news/talk programming should prove to be the go-to source to take a short break from March Madness and slow the news cycle down. Please do not be sidetracked about selling through the negativity that may accompany many of these story lines. As a seller or sales manager, your singular objective is to connect the value of an engaged audience to match your advertiser’s goals, moving the sales process to a natural, positive conclusion. In plain English, stay focused on the goal and close your deals. Let’s review some basics.

— Complex issues are nothing new. Your tenured talk radio hosts have built their careers by helping loyal listeners gain a better understanding of the headlines driving the news cycle.

— Loyalty is the key. Like it or not, criminally indicting a former president of the United States has never happened before. It is complicated to say the least and your audience will trust your on-air talents to present the facts, opinions, and discussion. What does it all mean to me? The audience has been here before and chances are your on-air talent has delivered the clarity and focus they needed when it counted the most.

— Community check-in. Talk radio is the #1 source for your audience to get a better feel for how the community is reacting. That electronic, now digital water cooler is in overdrive. What is everyone thinking?

— The unfolding drama. Let’s face it, we all have an opinion and we all enjoy speculating on what’s next. Talk radio is the perfect forum where your audience will weigh in every day.

When your talk show hosts are front and center, doing what they do best in a meaningful and entertaining way, your advertisers experience the benefits of what only your great talk radio hosts can deliver.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Black Business Beat Clears Audacy’s Hip Hop WXBK-FM, New York

Bloomberg Radio announces that its clearing of “Bloomberg Black Business Beat” content on Audacy’s hip hop WXBK-FM, New York “94.7 The Block” represents its “breakout into music radio formats, with business and money stories of interest to Black Americans that complement and enhance the music programming they love.” Bloomberg Radio is distributed and repped by Key Networks. The “Bloomberg Black Business Beat” is hosted by journalist Justin Milliner and topics addressed range from the latest trends in Black-owned businesses and profiles of Black entrepreneurs, to a continuing look at diversity in the workplace and an inside look at the business of entertainment. Bloomberg Radio Syndication head Michael Lysak says, “‘The Block’ is such an important part of the soundtrack of New York City. We are proud to be a part of it. Justin Milliner does a masterful job of sharing stories of vital importance to Black Americans, without The Block’s music missing a beat. Here’s to Audacy for recognizing that reports like this don’t interrupt the programming – they enhance it.”

Industry Views

According to Research…

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Oh, excuse me, hold on. Here it is! The hourly report from quasi research companies or real research companies like Nielsen declaring that radio is just fine, thank you! Massive surveys (choose one) reveal that radio works! Radio appeals to younger demos! Radio moves product! Radio has more listeners in AM drive than the “Tonight Show” has viewers! A landslide of data proves that after 100 years of success, radio is a viable medium.

Crazy stuff.

As both a radio executive and host, I don’t need to know that radio works. I see the sales results from your show and from “Sterling On Sunday.” No advertiser gives us money for the heck of it. The checks clear; there’s your proof. The research that is desperately needed would support innovative, disruptive programming. Radio will grow its place in American media by surprising listeners with new formats, new forms of presentation and things that are… new.

Radio exists today because of innovations like Top 40! Urban! Progressive Rock! AOR! Modern Country! FM Talk! and The Seven-Second Delay!

Today, however, there is nothing harder than selling a radio executive a new idea. Any new idea. It is hard for a very good reason. Radio stations are major investments and failure is expensive. In 1977, the most expensive radio stations in history sold for $11 million. (WMAL/WRQX-FM, Washington DC.) In absolute dollars, experimentation was a minor financial risk. Risk would be manageable if owners had sophisticated research tools to test new ideas.

State-of-the-art new product research is required to take radio safely onto the golden path to innovation. How’s your research and development budget? Oh.

Each television network invests about $100 million a year in developing and testing new shows. Those networks deploy stunning techniques to find and test new ideas. There will be new formats and techniques when the collective “we” is finally convinced that radio is a success. Then our research investments can be focused on cutting-edge product research tools that can guarantee a successful pilot season and future.

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.

Industry News

Audacy Announces BetQL Countdown to Tip-Off

Audacy announces the return of “BetQL Countdown to Tip-Off,” a three-episode series of special men’s college basketball tournament programming. The series airs on March 18, March 25 and April 1 from 8:00 am to 10:00 am ET on BetQL Network, Audacy’s network of sports betting content heard across its broadcast portfolio and digital platforms. The program is hosted by Nick Kostos and Ken Barkley, co-hosts of “You Better You Bet.” The show on March 18 will broadcast live from the BetMGM Sportsbook at Mandalay Bay Resort and Casino in Las Vegas as part of Audacy’s exclusive partnership with BetMGM. Audacy president of sports Mike Dee says, “The men’s college basketball tournament is the premier playoff tournament in American sports, and we’re excited to bring back this informative and entertaining program. Whether you’re trying to win your office pool or cash in on this year’s bracket, ‘Countdown to Tip-Off,’ with Nick and Ken will have you covered with their expert analysis of all the madness this March.”

Industry News

Yesterday’s (3/15) Top News/Talk Media Stories

The aftermath of the Silicon Valley Bank and the efforts to assure Americans about the security if the banking system; the U.S. economy. Fed policy, and concerns about a recession; Russia’s downing of a U.S. drone over the Black Sea and the Russian invasion of Ukraine; the U.S. pushes China to force TikTok sale; Texas Judge Matthew Kacsmaryk hears arguments over the FDA’s approval of the abortion drug mifepristone; the ’24 race for the GOP nomination; the 5,000 mile-wide seaweed blob headed to the shores of Florida were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Elizabeth Westfield to Host Radio Health Journal

The public affairs program “Radio Health Journal” has a new host as voice talent Elizabeth Westfield takes over for the retiring Reed Pence. He leaves his role as host of the show after more than three decades. Westfield most recently served with Champaign, Illinois radio company Illini Radio Group voicing commercials and hosting on-air shows. “Radio Health Journal” was launched in 1992 and is distributed by American Urban Radio Networks to more than 630 affiliate stations. AURN says, “The addition of Westfield rings in a new era for the show in that it’s now largely female-led, produced and voiced. With March being Women’s History Month, it’s important to honor the contributions of the countless women across history who’ve fought tirelessly for equal rights and opportunities.”

Industry News

Yesterday’s (3/8) Top News/Talk Media Stories

FOX News host Tucker Carlson’s airing January 6 video attempting to prove what happened at the Capitol was “mostly peaceful”; a House committee begins hearings in which it suggests an investigation into the lab leak theory of COVID-19’s origins should be investigated; U.S.-China relations as China accuses the U.S. of trying to “encircle and suppress” China’s progress; Russia’s intensifying fighting to take the Ukrainian city of Bakhmut; President Joe Biden’s plan to present his budget proposal including tax hikes that would cut the federal deficit by $3 trillion; two Americans are killed in Mexico traveling for a medical procedure; Senate Minority Leader Mitch McConnell is hospitalized after falling; and Central and Northern California prepare for another powerful snow and rain storm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Industry News

KMG Networks to Distribute “Podcast Radio” to U.S. Stations

U.S. firm KMG Networks is partnering with UK-based broadcaster Tindle Media Group to serve as distributor for the American version of the radio station format “Podcast Radio” that is expected to commence in the spring of this year. Tindle Media Group says, “Podcast Radio launched three years ago in the UK and uses the trust and familiarity people have for their local radio stations to help them sample and choose from curated podcasts. Podcast Radio broadcasts 24/7 online and via app and smart speakers. It is monetized by selling traditional on-air advertising and sponsorships, inserting commercials into its online audio stream, partnering with international content makers, and making original podcasts and bespoke audio content that resonate with audiences.”

Industry News

Yesterday’s (3/7) Top News/Talk Media Stories

Fed chair Jerome Powell tells the Senate Banking Committee the Fed is likely to raise interest rates much higher to curb inflation; China’s foreign minister Qin Gang threatens the U.S. with “conflict and confrontation” for trying to “encircle and suppress” China; the proposed ban on TikTok gains support from the White House; two Americans are dead after being kidnapped by Mexican drug gangs; Russia’s invasion of Ukraine and China’s cozying up to Vladimir Putin; the protests in Paris over the raising of the retirement age; controversy over FOX News’ Tucker Carlson portraying January 6 as a “mostly peaceful” event; and California’s severe weather threat changes from snow to floods were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (3/6) Top News/Talk Media Stories

China’s new foreign minister Qin Gang defends China’s relationship with Russia and warns the U.S. about interfering; Russia’s efforts to take the Ukrainian city of Bakhmut; former Vice President Mike Pence asks a judge to block a subpoena for his January 6 testimony; the battle in Congress over the U.S.’s debt ceiling; the U.S. economy and Fed chair Jerome Powell’s scheduled testimony today (3/7) before the Senate Banking Committee; the Biden administration’s immigration policies and its consideration of reinstating the detention of migrants; four Americans are kidnapped in Mexico by an armed gang; the severe winter weather hitting California; and tennis star Novak Djokovic seeks a COVID vaccine exemption to play in the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: The Conscious Shopper

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineWhenever possible, USA consumers will pay cash, and they’re paying-down credit card balances, per recently released Ipsos polling data.

Already coping with inflation and wary of a 2023 recession, consumers are in “need” vs “want” mode. They’re choosing generics and store brands and favoring purchases “made of high-quality and longer-lasting materials.”

One conspicuous exception to this growing frugality jumps-off the page…

Americans have a yen for vacation, if little else

“Alongside declining consumer confidence levels in the U.S., Ipsos online community members believe most of their cost-saving behaviors from the summer will continue, aside from cutting back on travel. Specifically, compared to the summer of 2022, they feel they are less likely to hold back on taking trips outside the home or making travel plans. After living through years of lockdowns and restrictions, they say travel isn’t something they are willing to give up in 2023.”

Sales lead: Local travel agents

Local radio is still local businesses’ best friend defending against e-commerce competitors, and personal service is the silver bullet. Travel is an Internet DYI remorse category, after disappointing experiences squandered bargain shoppers’ precious vacation time and money.

Hear the copy? Travel agents who have taken tour wholesalers’ junkets can recommend in a seductive anecdotal fashion. They describe meals in mouth-watering detail. “After all we’ve been through the last couple years, you’ve earned it! And I will personally see to all the details.”

And brainstorm which other local businesses sell the “experiences” that consumers, increasingly, choose over “things?” It’s a clear trend that cuts-across all demographics.

DJs, talk hosts, remaining promotion people and local newscasters: Read the room.

This IPSOS report is a free PDF download that takes listeners’ temperature.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Edison Presents 25th Edition of The Infinite Dial Study

Edison Research presented the result of its The Infinite Dial 2023 study during a webinar on Thursday (3/2). It represented the 25th anniversary of the study that Edison says is “the longest-running survey of digital media consumer behavior in America.” When the study debuted in 1998, 31% of Americans had internet access compared with 95% in 2023. In 1998, half of households had a computer, compared with 91% of Americans in 2023 who carry a computer – a smartphone – with them all the time. Other findings from this year’s edition of the study include: 1) 75% of Americans 12+ have listened to online audio in the last month; 2) Among U.S. adults age 18+ who have ridden in a car in the last month, 37% are listening to online audio in the car, up from 32% last year; 3) 42% of Americans 12+ have listened to a podcast in the last month, a new all-time high and up from 38% in 2022; and 4) 38% of U.S. adults age 18+ who have ridden in a car in the last month say they listen to podcasts in the car, up from 32% in 2022. Edison Research VP Megan Lazovick says, “After two previous annual studies that showed clear effects from the COVID-19 disruptions, the trends in audio and social media habits seem to be back on pattern. The growth of online audio and podcasting to record high levels is exciting to reveal.” See more about the study here.

Industry News

CPAC Underway in Washington, DC with Active Media Row

CPAC (Conservative Political Action Conference), the annual national meeting of leading conservatives, is underway in the nation’s capital at the Gaylord National Resort and Convention Center. The event (March 1-4) draws active participants in the American conservative movement from politics, radio, TV, print and the general public. As is customary, the event features a sizable “media row” which includes a variety of live talk radio broadcasts presenting interviews with luminaries on the scene.  Pictured (above) at the event (l-r) Joe WangThe Epoch Times/NTD TVVictoria Jones, executive director, DC Radio CompanyLisa WendlThe Epoch Times; and Todd Starnes, owner/KWAM, Memphis/nationally syndicated radio talk show host.

Pictured above is Nan Su of The Epoch Times with talk show host Dan “Ox” Ochsner, host of KNSI, St. Cloud, MN’s “Ox in the Afternoon.” Victoria Jones, one of the nation’s leading talk media PR specialists, tells TALKERS, “In spite of some of the negative press and public relations problems associated with this year’s installment, the atmosphere is optimistic and the media row is extremely vibrant.”

Above is a shot of Media Row at CPAC.

Industry News

Cumulus Launches Mark Levin YouTube Channel

Cumulus Media announces the launch of talk radio host Mark Levin’s official podcast channel on YouTube. Cumulus says, “The Mark Levin YouTube channel provides fans with a new platform to access each day’s podcast with new insights and unique commentary on the day’s top news events and issues from one of America’s pre-eminent constitutional experts and conservative voices.” Also featuring archived content, the official podcast YouTube channel offers Mark Levin Audio Rewind (complete audio of Levin’s Monday through Saturday podcast episodes), Mark’s Take on History – a collection of Levin’s monologues about key moments in American history, Newsmaker Interviews – Levin’s one-on-one sessions with notable figures, America’s Election Coverage – highlights from Levin’s election coverage over the years, and Shorts – Levin’s 59-second take on hot issues. Levin comments, “I am very excited about being on YouTube with my audio content. Having ‘The Mark Levin Show’ on another platform gives me a chance to connect with new listeners and bring fresh content to my longtime followers. I know there are a lot of different ways people find content, and this enables me to share my audio library in a creative way with a whole new audience.”

Industry News

WABC, New York Owner John Catsimatidis Publishes New Book

Billionaire entrepreneur John Catsimatidis, owner and CEO of the Red Apple Group which includes Red Apple Media, WABC Radio, and Red Apple Audio Networks publishes his new book, How Far Do You Want to Go? Lessons from a Common-Sense Billionaire (Matt Holt, 2023), in which he reveals how his instincts and common sense propelled him to massive business success. In the book, Catsimatidis shares his dynamic story, from his beginnings in the grocery business to entering the political arena, including a New York City mayoral campaign. He says, “The American dream doesn’t come with an instruction manual – or even a sign to let you know when you’ve arrived at the finish line. I’m far from finished. Buying WABC and launching Red Apple Media and the Red Apple Audio Networks has been a dream come true. I wrote How Far Do You Want to Go? to help others with an entrepreneurial spirit achieve success.”

Industry Views

Maximizing Impact for Sponsors

By Michael Berry
Host, The Michael Berry Show
KTRH, Houston – iHeartRadio
Independent Syndication

Growing up in a small town, “word of mouth” was the most powerful form of advertising. It could make – or break – a business.  Malcolm Gladwell’s important Tipping Point book explained that movements, pandemics, and other things that “catch on” do so because of the influence of “connectors” – people who are asked for their opinion. Today, the media world likes to call them “influencers.”

For 17 years, I’ve entertained listeners on the radio and on podcast. Our show has built what many in the industry tell me is an impressive business model. Like Gladwell, I created our own vocabulary and I am strident in enforcing the use of it. Because words matter. I explain to companies that they are our “sponsors,” not “advertisers.” I explain that they put their name behind our show, just as I do for them. In a commercial break stop-set that will be several “commercials” for “advertisers,” but only a couple of my “endorsements.” I don’t speak for a company unless I believe in what they do and how they do it. Likewise, I encourage listeners to send me feedback on their experience with my show’s sponsors. I forward those to the sponsors, either with a request that they address the shortcoming in the service or an attaboy for a job well done.

Listeners tune in to radio, particularly talk radio, to hear the opinions of the host. The host’s opinion matters. If he shares his opinion on movies he likes, foods he enjoys, political candidates he supports, that opinion can affect what the audience does. It is also true that – if his recommendation is trusted by the listener – it can affect the choices the audience makes when they buy something or hire someone to perform a service. But it has to be an “endorsement.”

The radio industry, for many, many years, failed to recognize the value and power of an endorsement. Sellers would sell advertising to clients and get the on-air talent to read the copy points the client (or agency) wrote. Often listlessly, just reading. That is not an endorsement. It is not a host suggesting to his audience where he would personally buy a new door for his home, or take his wife for dinner. If, however, the “read” (a term that reflects that the host is simply reading words someone else wrote) were instead an endorsement, he wouldn’t need all those details. Instead, with just the name of the company, and the owner, and the phone number, as well as what category they are in, he would be able to speak for 30 seconds about why that business is special, why he would (and hopefully has already) use them.

An endorsement is a stamp of approval. It says you believe in someone or something. If an endorsement is really an endorsement, it doesn’t need new copy points to be “freshened up.” It doesn’t include discount offers, seasonal sales, “get in quick before they run out” scares, or other silly tricks Americans long ago learned to ignore. Using that language kills credibility. If I ask you where I should buy my car, and you have a dealer you believe in, you’ll refer me to them, and, if you really like them, call them yourself and ask them to take care of me. “Hook me up” as the kids say. I’m not going anywhere else after an endorsement like that.

Radio (and podcast) has a big future, because of the connection audiences have with hosts. Why abuse that connection? Why cheapen it? Sales reps should understand that and make it part of their pitch. My best sales reps literally dial up companies in industries I identify and start with the question, “Do you listen to The Michael Berry Show?” If the answer is no, I don’t want them as sponsors. I want folks who understand why I’m controversial, why my audience listeners, what my values are.

Radio and podcast’s future is dependent on a sound business model that understands what makes us special, unique, and better than other forms of media.

Here is my list of suggestions to sellers and hosts, in hopes of facilitating better results for show sponsors:

— Sellers should never pitch a client without asking the talent first.

— Talent should not endorse a company without researching and approving them.

— Talent should tell sellers what sorts of things they WANT to endorse. Guns, cigars, home improvement, cars, medical. The best endorsement is something the talent will use himself. An avid gun owner is going to present a very compelling (and effective/profitable) endorsement for a gun range he visits once a week. Look at how weight loss sponsors have profited when the host follows their program and endorses it on air.

— If a sponsor isn’t committed to a yearlong relationship, don’t do it.  It ruins credibility to change the endorsement inside the same category. Again, credibility is everything.

— Talent should develop personal relationships with sponsors. They can help listeners this way and the sponsors become show content.

— The value of talent to the station is far more than just ratings. Half my audience is 55+, so the 18-34 or 25-54 rating is less useful to me.  But when show sponsors stay on air for 10 or more years, it is a ringing endorsement that what we do works. They vote with their dollars. The whole point of ratings was to show agencies how many people listened, in hopes that that vast listening audience would respond to the commercials they hear, thus monetizing the show, right? Why not go straight to the “dollars in (from the sponsor), dollars out (listeners spending money with sponsors)” model?  Show sponsors who get tangible results from their partnership with talent don’t cancel their buy.

— Openly discuss how much money a talent brings into the station. The programming side of radio loves to talk about things that don’t generate dollars, while the sales side is often disconnected from the actual product they are selling.  Fix that.

Michael Berry is a longtime, high-ranking member of the TALKERS Heavy Hundred. He’s heard daily on KTRH, Houston and across the country on his own independent network.  Michael Berry can be emailed at michael@michaelberryshow.com.

Industry News

The Weekend’s Top News/Talk Media Stories

Russia’s ongoing invasion of Ukraine and the UN General Assembly votes calling for an end to the war; the U.S. Energy Department concludes COVID outbreak was likely caused by lab leak; the blowback against “Dilbert” creator Scott Adams after his tirade calling Black Americans a “hate group”; the snowy weather hitting Southern California; the aftermath of the toxic train wreck in East Palestine, Ohio; the GOP race for the nomination in ’24; the legal battles facing former President Donald Trump; President Joe Biden’s student loan forgiveness plan goes before the Supreme Court this week; and Sunday evening’s SAG Awards ceremony were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Multiplatform Star Doctor Asa Debuts as Ringside Physician

TALKERS Heavy Hundred radio personality, Dr. Asa Andrew (known as “Doctor Asa”) founder of the Dr. Asa Network and perennial star of the TALKERS annual convention, is fulfilling a lifelong ambition by entering the world of professional wrestling. From his years as assistant strength and conditioning coach of the national championship Florida State Seminoles football team under legendary coach Bobby Bowden, he developed a passion for sports medicine and athletic performance. An athlete himself, Doctor Asa first entered the space of professional wrestling in 2000 being trained by the WCW Power Plant and the “American Dream” Dusty Rhodes. However, this lasted a short time as life took him into a chance meeting with Dave Ramsey which inspired the launch of his highly successful health talk radio career. But fate has again intervened and Andrew was given a second chance when his old friend WWE Hall of Fame legend “Diamond” Dallas Page challenged him to compete again in the field he worked so hard to enter for years… by getting back in the “squared circle” at age 50. Doctor Asa re-trained this past year with Dusty Rhodes’ son, Cody Rhodes, who is set to go against Roman Reigns for the undisputed WWE Championship at WrestleMania in Hollywood, California on April 1 and 2.  In signing with Impact Wrestling, one of the top three wrestling promotions in America, Doctor Asa has taken on the role as head of medical and sports performance for the company. His new title? “Doctor Asa, Ringside Physician.” TALKERS publisher Michael Harrison, an avid fan of wrestling, boxing and MMA, says, “Don’t be surprised if the doctor in scrubs sitting at ringside doesn’t wind up in the midst of the action should things get out of hand.”