WPHT, Philadelphia Midday Star Dom Giordano is This Week’s Guest on Harrison Podcast. The “Dean of Philadelphia Talk Radio,” Dom Giordano is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Giordano is a former public school teacher considered one of the media’s leading advocates for education and activists for education reform. He has also been an outspoken voice of reason in the conversation
about Philadelphia’s alarming crime, drug and homelessness problems. Harrison and moderate conservative Giordano take a deep-dive into these topics in addition to discussing fascinating post-midterms Pennsylvania politics as well as the strong possibility that the GOP and news/talk radio are approaching a major fork in the road regarding their support of baggage-laden Donald Trump versus rising new Republican stars such as Florida Governor Ron DeSantis. Don’t miss this eye-opening conversation! To listen to the podcast in its entirety please click here.
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Skippy Leaves KMJ-AM/FM Fresno After Three Years Co-Hosting Afternoons. The Fresno Bee reports that Frances Echeverria – a.k.a. Skippy (right) – has left Cumulus Media’s news/talk KMJ-AM/FM, Fresno. After leaving alternative rock KFRR-FM’s morning show in 2019, she joined KMJ-AM/FM to host the afternoon drive show
alongside Philip Teresi (left). But on Friday (11/11), she announced that she’s retiring from radio. She told her audience, “The station has meant more for me personally that I can ever explain.” Echeverria called the change a lifestyle change, as much as a career change. The Bee notes that she wrote in a post on the website, “I didn’t want to do radio anymore. It wasn’t that it was bad. In fact, the chemistry with my partner was continually evolving into something better. I had good bosses. I felt like I was making a difference, whatever that means. Working there made me smarter. And yet I was done. Deep in my heart and down in my soul. Done.” Echeverria also works as a therapist and is a professor at Fresno State.
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FOX News Media Extends Deal with Mark Levin. Talk media personality Mark Levin and FOX News Media agree to an extension of Levin’s current multi-year deal in which he’ll remain host of “Life, Liberty & Levin” that airs Sunday nights at 8:00 pm ET on FOX News Channel. Levin says, “FOX News Channel and I are extending my show. Suzanne
Scott trusted that I could do a show and I want to thank her and her team and all the folks in between who’ve supported this. I want to thank you. I want to thank FOX. I want to thank my family.” FOX News Media says “Life, Liberty & Levin” is the second highest-rated cable news program on weekends, averaging 1.7 million viewers on Sundays at 8:00 pm for 2022 to date. “With Levin at its helm, the show’s total audience almost triples CNN’s programming in the timeslot and nearly quadruples MSNBC’s total and A25-54 demo viewership. In October 2022, the program earned 1.6 million viewers and 127,000 in the demo, making it the number one program in weekend primetime programming.”
WNYC Produces Podcast Series Titled ‘The Divided Dial’ That Focuses on Salem Media Group. The latest news organization to present a report on news/talk radio is WNYC. In this case, the project from WNYC Studio’s On The Media is a five-part podcast titled, “The Divided Dial,” that “charts the growth of broadcasting company Salem Media Group.” WNYC says Salem is “a once small, conservative Christian radio
network that quietly expanded their reach in far-right media through the hard to monitor, difficult to fact check, and minimally scrutinized medium of talk radio. With holdings of over 100 radio stations (many in the top 25 markets) and shows syndicated to over 3,000 stations across the country, the series uncovers how Salem exerts influence behind many conservative figures in America — while receiving considerably less media attention than other far-right news sources. The series also puts Salem’s growth in the context of nearly nine decades of radio history, illuminating how conservative dominance of the airwaves was aided by long-term regulatory erosion and strategic pressure from the right.” The project is reported and hosted by Katie Thornton and includes conversations with scholars, journalists, and media experts, as well as a “rare on-the-record” interview with Salem SVP Phil Boyce. You can find the first podcast in the series here.
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LABF Celebrates ‘Industry Trailblazers’ at ‘Giants of Broadcasting & Electronic Arts’ Event. The 2022 Library of American Broadcasting Foundation’s “Giants of Broadcasting & Electronic Arts” event took place last night (11/15) at Gotham Hall in New York. The annual event was hosted by ABC News’ “Nightline” co-anchor Juju Chang and celebrated “distinguished individuals who have – for the past century – been the creators, innovators, journalists, leaders, performers, and producers that have brought the electronic arts to the prominence they occupy in the United States and the world today, and who have set the stage for the future.” Net proceeds from the event will benefit the Library of American Broadcasting collection located at the University of Maryland and support LABF awards for students and scholarly works about the history of broadcasting and their impact on American society and culture. Pictured above are: (standing, l-r) Chang; Jack Goodman, LABF co-chair; Adam Symson, president & CEO, E.W. Scripps; Bob Pittman, chairman & CEO, iHeartMedia; Pete Williams, justice correspondent, NBC News (ret.); Sean McManus, chairman, CBS Sports; Joyce Tudryn, IRTS president & CEO; Heidi Raphael, LABF co-chair; Fareed Zakaria, CNN anchor, author, columnist, The Washington Post; (sitting l-r) Alex Prud’homme; Deb McDermott, CEO, Standard Media Group; S. Epatha Merkerson, actress; and Bud Walters, president, Cromwell Media. Photo: Wendy Moger-Bross
TALKERS News Notes. A new content distribution deal between VSiN, The Sports Betting Network and Gow Media will put VSiN’s longform sports betting shows and Brent Musburger’s one minute “Action Updates” on Gow Media’s SportsMap network. VSiN says it expects the deal to more than double its terrestrial radio affiliates. Gow Media CEO David Gow says, “We are thrilled to be working with VSiN. VSiN has set the standard for sports gambling content. Through this content distribution deal, we will bring together some of the most influential personalities in sports radio to entertain and inform our combined audiences.” VSiN founder and CEO Brian Musberger adds, “David Gow has created a powerhouse in the U.S. radio industry, and we couldn’t be more excited to be his choice to deliver real-time sports betting news, analysis and insights to the growing SportsMap radio audience.”…..CNN Audio announces that Matt Martinez joins the network as showrunner for “The Assignment with Audie Cornish” – CNN’s newest weekly podcast premiering tomorrow (11/17). Previously, Martinez was a senior producer at On Being Studios, producing radio shows and podcasts for “On Being with Krista Tippett.” He was also the director of content at KNKX Public Radio in Tacoma.
Colorful Radio Station Owner Michael Zwerling Announces That He Is Offering Heritage Talker KSCO, Santa Cruz for Sale. According to an extensive article published by the Times Publishing Group, Inc. of California’s Central Coast (and an advertising campaign in TALKERS) legendary broadcasting industry owner and personality Michael “MZ” Zwerling is offering KSCO and associated properties for sale after a 31-year stint at the operation’s helm. The article states, Michael Zwerling has been in love with KSCO since he was a high school kid broadcasting Santa Cruz High On The Air in the mid-1960s. As the station owner since 1991, he’s created a radio station that’s a voice for pretty much everyone. But now, at 71 — his birthday was Nov. 9 — he has a new love in his life, Amy Hao, co-host of the “China Watch” show on KSCO and a veteran traveler, and he wants to spend his time traveling with her. The couple, who met in 2019, are “totally into free speech,” Zwerling said. They recently returned from a two-week safari in Africa. “Amy’s not happy unless she’s traveling, and she wants to take me to all these places,” Zwerling said. That’s why he’s looking for a buyer for KSCO 1080 AM and its FM translators, along with sister station KOMY 1340, and the one-acre of flat land at 2300 Portola Drive, Santa Cruz, overlooking Corcoran Lagoon. The asking price is $1.5 million cash for the two radio stations and the broadcasting business. The asking price is $6 million cash for the property, which includes the Art Deco studio building, garage, parking lot, concrete event patio, plus the three broadcast towers in the lagoon, which give the 10-kilowatt station the power of a 50-kilowatt station on dry land, according to Zwerling. To read the entire story, please click here. Photo: KSCO GM Michael Olson standing in front of KSCO’s historic Art Deco studios along Silicon Beach in Santa Cruz, CA. Times Publishing Group.
Trump Announces ’24 Bid, Midterms Aftermath, The Economy/FTX Collapse, Immigration, Abortion, Biden-Xi Meeting, G-20/Russia-Ukraine War, Trump Org Trial, and NASA’s Artemis Launches Among Top News/Talk Stories Yesterday (11/15). Former President Donald Trump announces his run for president in 2024; the aftermath of the midterm elections, including the Republicans’ expected control over the U.S. House and Rick Scott’s challenging Mitch McConnell as top Republican in the U.S. Senate; the rate of inflation, concerns about a recession, and the collapse of cryptocurrency exchange FTX; a judge halts the use of Title 42 to expel migrants from the U.S.; Georgia’s strict abortion ban is struck down in court; the meeting between President Joe Biden and Chinese President Xi Jinping; the G-20 summit in Bali, Indonesia and its condemnation of Russia’s invasion of Ukraine; former Trump Org CFO Allen Weisselberg testifies at the company’s fraud trial; and NASA launches its Artemis rocket that re-boots the U.S. moon program were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
The Radio Sales Arena is Changing and We Are On the Leading Edge. The key to sales growth in radio going forward is multi-platform digital marketing. In the coming decade, “radio” will simply be the engine driving an increasingly complex and sophisticated array of digitally powered platforms creating endless packages and options for the
advertiser. The keys to success will be in branding that cuts through the noise and surgical targeting that delivers optimum efficiency for agencies that know exactly what they want. The Salem Media Group is leading the way and the opportunities for our sales team are endless. But, right now, we need that special individual who has the tools, the vision and the ambition to get it done. That one special person who truly “gets it.” Jerry Crowley, the longest-running GM in the nation’s largest market, says, “We want one outstanding seller who can take it to the moon! Compensation will reflect potential and performance – salary will range from 50k- 85k plus substantial bonuses and generous commissions.” Candidates should send cover letter and resume to Jerry Crowley, VP/GM, Salem Media Group, NY (WMCA 570am The Mission/WNYM 970am The Answer) at Jcrowley@nycradio.com.
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#6, Cumulus Podcast Network’s “The Dan Bongino Show” at #19, and The Ramsey Network’s “The Ramsey Show” at #22. This latest ranker shows the Top 50 Podcasts based on weekly audience reach and reflects two significant updates to the service. Edison says the sample has been expanded to include weekly podcast listeners age 13-17. This measurement allows podcast producers and networks to understand the teen segment of the Gen Z podcast listeners. The Q4 ranker includes increased sample size implemented last year, which allows for more recency in reporting and robust cuts of data. The latest ranker includes measurement from the previous two quarters with a total sample size of 10,597 weekly podcast listeners age 13+.
I asked ChatGPT, “What IS ChatGPT?”
deployed consistently over time can reinforce a visual and verbal brand identity and enhance brand recall” in a radio ad by 17% and in a podcast by 14%. Regarding voice, the study concludes that the most significant and consistent driver for success is the use of multiple voices. Ads with multiple voices increase recall by 10%. Audacy SVP of research and insights Idil Cakim says, “The study, based on an incredibly rigorous design that combines content analysis and survey methodologies, spans creative elements in OTA and podcast ads, across auto, financial service, CPG, and entertainment categories. It shows the impact of creative element choices on how brands are perceived and stay top of mind. And how sonic messaging ushers consumers through the purchase funnel to purchase.” 
complement Manny Munoz. The ideal candidate will be well-rounded and well-informed. They must be passionate about South Florida, news savvy, and have a strong interest in current events, politics, and lifestyle issues affecting their target audience. A strong digital platform and social media skills are vital for this role. In addition, all candidates must be proactive and work well in a team environment.
I’ll bet dollars to doughnuts the updated sales facts below are nowhere to be found in your radio station’s collateral material. This bold challenge is in front of you today as a wakeup call before the calendar becomes your frenemy.
For a decade and a half back in the 70s and 80s, now-defunct Metromedia album rocker KMET was a dominant musical and cultural force in Southern California. Memories of the historic station still reverberate today among its former staff and thousands of listeners. One of the stand-out personalities in the station’s amazing stable of talent was the dynamic and quirky newsman/morning co-host, Patrick “Paraquat” Kelley. Tragically, 22 years ago, Kelley, a once-dynamic figure, was diagnosed with Progressive Multiple Sclerosis leaving him today a total quadriplegic in residence at the Motion Picture Hospital in Woodland Hills, CA. Kelley sent the following text and accompanying photo to TALKERS:
Industry Mourns Jim Bohannon. Veteran talk radio host Jim Bohannon has died at age 78, at the Prisma Health Cottingham Hospice House in South Carolina after losing a hard fought battle with esophageal cancer. He was born January 7, 1944 in Corvallis, OR, where his father was stationed in the U.S. Army during WWII. After the war, the family moved back to their home town to Lebanon, MO, where Jim grew up and graduated from Lebanon High School in 1962. He attended Missouri State University in Springfield, MO, before joining the military. His service in the 
