Monday, June 13, 2022
TALKERS 2022 Exceeds Expectations. The 25th annual installment (and second pandemic-era edition) of the talk media industry’s longest-running, largest, and most important national convention – TALKERS 2022 – took place this past Friday, June 10
and by all accounts significantly exceeded expectations. It was widely hailed by many of its longtime participants as “the best ‘TALKERS’ ever!” It was presented by TALKERS in association with Hofstra University’s award-winning radio station WRHU-FM/WRHU.org. Some 275 passionate media professionals from all over the country traveled to the beautiful campus of Hofstra on Long Island to see, hear and meet more than 60 luminary speakers – from talk media programming, management, station ownership, syndication, sales, marketing and technology – tackle the most compelling issues, opportunities and challenges currently at play in the industry. It was a power-packed day of non-stop panels, solo
addresses, fireside charts, award presentations, exhibits and networking opportunities. The TALKERS editorial staff is now sifting through hundreds of photos and hours of video preparing extensive coverage of the conference and its enormous treasure trove of content that will be appearing in TALKERS magazine for days and weeks ahead. Please stay tuned for forthcoming stories, photos and complete video coverage of all sessions. TALKERS founder and convention producer/director Michael Harrison says, “We are deeply grateful to all the attendees and sponsors as well as our colleagues at Hofstra University for making TALKERS 2022 such a rewarding and memorable experience.” Photos: Joe “Pags” Pagliarulo playing the National Anthem during the opening ceremony (above right), and (above left) WPG, Atlantic City morning personality Harry Hurley interviewing FOX News Channel and FOX News Radio star Brian Kilmeade.
Monday Memo: Identify ‘Piano Movers.’ In this week’s column, consultant Holland Cooke asks, “What is difficult for most people but comes easy to you?” It’s a new business brainstorm for sales reps, and what HC calls “a Side-Hustle Alert for on-air talent.” Read it here.
Pending Business: Happy Father’s Day. Radio sales pro Steve Lapa wonders if your station had a sales meeting solely focused on Father’s Day. “Unlike Mother’s Day where ‘natural’ categories like flowers, candy, dinner, spa days, even jewelry make the annual target list, what did your target list look like for Father’s Day? The irony is, the National Retail Foundation projects only an $80 difference in the average gift spends between Mother’s Day and Father’s Day. So how creative was your Father’s Day targeting? Was that list much different from your Christmas targeting for dad?” Read his column here.
NJBA President Paul Rotella’s Struggles, Courage and Imminent Victory Over Adversity. One of the most compelling stories in the radio industry has been the personal and professional journey of New Jersey Broadcasters Association (NJBA) president Paul Rotella. He is thankfully
on the mend after suffering a terrible health struggle with rare form of meningitis that took him to the brink of death. TALKERS publisher Michael Harrison, seeing Paul Rotella at this past Friday’s TALKERS 2022 (6/10) bravely walking with the help of a cane and enthusiastically watching, absorbing, cheering and delighting in the comradery of being with his fellow broadcasters, was SO moved that he pulled together his sources, resources and data to pay tribute to the man as quickly as possible. Harrison states, “I consider Paul Rotella to be a spectacular human being, family man, broadcaster, attorney and spokesman not only for the broadcasting community of the Garden State – but a force of nature in spreading a prideful image of the State of New Jersey, in general, across America – not always an easy task.” Harrison penned a tribute to Rotella including a remarkably candid and personal print interview with him that appears in today’s TALKERS. To read it, please click here.
WWO Blog: Pharmaceutical Brands Realize Benefits of AM/FM Advertising. In this week’s blog from the Cumulus Media | Westwood One Audio Active Group comes information from a comprehensive analysis of the pharmaceutical category that included data from Nielsen Media Impact, Nielsen’s media plan optimization tool; a MARU/Matchbox national study conducted over the course of two years from February 2020 through October 2021; and pharmaceutical ad creative testing results from the
Advertising Benchmark Index. Cumulus Media EVP, marketing and Westwood One president Suzanne Grimes, says, “Pharmaceutical brands have discovered network radio, and it is one of our fastest growing categories. The big revelation for pharma brand advertising is that audio does all the heavy lifting, and the visuals are secondary. ABX creative testing reveals radio creative performs at 90% of the effectiveness of TV for 25% of the CPM.” Some of the highlights of the studies include: 1) According to Nielsen Media Impact, pharmaceutical/OTC brands see an average incremental reach increase of +38% when including AM/FM radio with TV; 2) Shifting 20% of an arthritis medication’s TV budget to AM/FM radio afforded the brand a significant reach advantage versus its competition (+29%) and increased its total share of voice from 22% to 39%; and 3) A pharmaceutical brand saw its TV reach drop -33% over a four-year period with the same spend due to the erosion of TV audiences. Shifting 30% of the October 2021 TV budget to AM/FM radio recovered the lost reach, generating a +51% lift in campaign reach. See more from the blog here.
Chris Williams Exits KXNO-AM/FM, Des Moines. Sports talk radio personality Chris Williams reveals via Twitter that he’s exited iHeartMedia sports talk outlet KXNO-AM/FM, Des Moines in order to focus on his family life. Williams has been serving as co-host of the afternoon drive program “The Sports Fanatics” with Ross Peterson.
Williams tweeted, “When I was attending journalism school at Iowa State in the mid 2000s, my dream was to one day host a sports talk show on the iconic 1460 KXnO. For the last seven-plus years, I have had the privilege to live this dream. A lot has changed since then. I now have two beautiful daughters Cami (7) and Elyse (2), who I love more than I knew was even possible. Ross Peterson was my friend. He is now a brother who will be family forever. I recently made the decision to leave KXnO as a daily host to focus on my young family. The 3-6 time slot is an honor to fill, but also takes a major toll on family when you have young kids (especially when you have aspirations to be the best little league softball coach in the metro). I leave KXnO excited to be a better husband, son, friend and human being.”
The Economy, January 6 Hearings, Russia-Ukraine War, Gun Legislation, Midterms/Trump & the GOP, Western Heat-Wildfires Among Top News/Talk Stories Over the Weekend. The soaring price of gasoline and food, sinking tech stocks, and worries about a recession; today’s scheduled second January 6 Committee hearing; Russia’s advances in the war in Ukraine and the conflict’s effect on the world economy; the attempts at bi-partisan gun legislation; the ousting of San Francisco’s progressive DA, the November midterm elections, and Donald Trump’s influence over the GOP; and the Western heatwave and drought were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.


its original “Good Day” moniker, Doug Stephan will segue his program to the USA Radio Network. Officially re-launching next Monday (6/13), “Good Day” with Stephan and co-host Jai Kershner will merge with USA’s “Daybreak.” The show Stephan launched in 1988 will continue to air in the morning and remains designed to time-shift to other dayparts. Affiliation will be handled by USA Radio Network, with that web’s president Chip Miller stating, “I’m excited to welcome Doug and ‘Good Day’ to the USA Radio Network family. Doug is an iconic fixture in morning radio throughout the country and we look forward to working with [him] and the ‘Good Day’ team. The lifestyle, non-political content ‘Good Day’ offers is something we feel more stations will welcome during a time when there’s so much going on in the world and in our society. Doug and ‘Good Day’ will serve as the cornerstone for an exciting growth plan for the network. This is our first programming change and show addition since acquiring the network in December 2021.” Stephan comments, “We’ve been hearing from some of our more than 300 affiliates of their frustration with how negative many news/talk programs have become. This move enables us to continue to present the news you need to know, along with our opinions, in addition to the positives that we see every day.” There will be no change in the format clock; technical; traffic; or sales partners. Stephan is the longest running syndicated host of a daily talk show and appears at #29 on TALKERS’ 2022 “Heavy Hundred.”
Guthrie Named iHM Florida Division President. Former six-year Cox Media Group president/chief executive officer Kim Guthrie is set to become iHeartMedia’s Florida division president. In that position, she will succeed Linda Byrd, who retires next month (7/15). Guthrie will report directly to iHeartMedia Markets Group president Hartley Adkins, who states, “At iHeart, we pride ourselves on being a ‘talent first’ company; this decision reflects that commitment. It’s rewarding to find someone who both understands what our listeners need and how to operate in a multi-platform environment. Kim checks every box and more. We’re thrilled she chose to bring her talents to iHeart. Her CEO experience at Cox Media Group makes her uniquely-qualified for this position.” Guthrie adds, “I am very excited to announce my ‘un-retirement.’ iHeart has become a true employment destination and I’m thrilled to be part of America’s #1 audio company. iHeart’s leadership has built a culture of respect, transparency and innovation. The entire team has made me feel like I can make a difference here.” Guthrie joined Cox Media Group in 1998 as vice president/general manager for its Long Island radio station group and later became executive vice president of CMG’s national ad platforms. As Cox Media Group’s CEO, she had complete oversight of the company, including nearly 100 broadcast radio and television stations; dozens of digital assets; and newspapers. She started her career as a television news reporter and anchor for several ABC affiliates. Guthrie was named “Woman of Distinction” by the March of Dimes and “Humanitarian of the Year” by the Muscular Dystrophy Association. In addition, she won the “Trailblazer Award” from Mentoring And Inspiring Women In Radio and the “Women Who Lead” honor from the Alliance For Women In Media.
Radio Mercury Awards Winners Announced. The 31st annual such event was held last night (Thursday, 6/9) in-person at New York’s Sony Hall, as well as virtually. This year’s “Best of Show” award was presented to FCB Chicago for its “Go RVing” radio commercial. Other winners included: Mockingbird, iHeartRadio App, The Studio at iHeartMedia (“Creative Radio Promotional Spot or Campaign by a Radio Station or Group”); Great American Settlers, Spreaker.com, The Studio at iHeartMedia tied with Kiddie Pool, The Kartrite Resort and Indoor Water Park, The Studio at iHeartMedia (“Creative Radio Commercial by a Radio Station or Group”); Tick Suck, Steve’s Pest Control, Zimmer Radio & Marketing Group; Dog Years, Motel 6, Barkley (Creative Radio Commercial by an Agency, Production Company, Or Advertiser); and Moolah, Georgia Lottery, BBDO Atlanta. Radio Mercury Awards chief judge/Campbell Ewald executive creative director Ale Ortiz comments, “It’s been an honor to be at this year’s Radio Mercury Awards and to award the incredible lineup of winners. The final round jury and I were very impressed by the winners’ ability to not only entertain listeners, but tell stories through radio and audio.” According to Radio Advertising Bureau president and chief executive officer/Radio Creative Fund chair Erica Farber, “This year’s awards once again proved the power of sound and demonstrated the strength of radio and audio in conveying a brand’s message. This was an incredible night for radio. It was so great to celebrate with everyone both in person and online.” Presenters from this year’s final round jury and advisory council included: freelance creative consultant Larissa Kirschner-Chaney; Josh Grossberg (McCann Health); Nicky Lorenzo (Taylor Global); Ciro Sarmiento (Weber Shandwick); and Joyce King Thomas (King Thomas). Event sponsors of this year’s event were Audacy and iHeartMedia. Dedicated sponsors included CBS News Radio, Hubbard Broadcasting and World Wide Wadio. General sponsors were Beasley Media Group; Cumulus Media/Westwood One; Katz Media Group; Salem Media Group; Skyview Networks; Sound and Fury; and WideOrbit, along with Friends of the Mercuries sponsors Forcht Broadcasting; Neuhoff Media; Nielsen; Triton Digital; and vCreative. For the complete list of winners and to listen to their work, go to
Multicultural Broadcasting-owned KBLA “Talk 1580,” Los Angeles’ “A More Perfect Union.” The HUD secretary and KBLA’s chief national political analyst, Dr. Nii-Quartelai Quartey, discussed the city’s homelessness problem; the need for affordable housing; and creative ways for first-time buyers to purchase a home and down payment assistance. Fudge commented that HUD is committed to equity by eliminating redlining of “certain kinds of neighborhoods.” … Effective next
Monday (6/13), Randy Cable commences as director of sales for Beasley Media Group’s Fort Myers/Naples cluster, which includes sports talk WBCN “ESPN Southwest Florida.” Vice president/market manager AJ Lurie comments, “The more people I asked about Randy, the more excited I got about having him on our team. I think he will be a perfect complement to our brands, products, and family here in Southwest Florida.” Spring Valley, New York native Cable notes, “I am thrilled to join the Beasley family and look forward to working with the incredible team in Fort Myers. I am passionate about helping our team help local businesses thrive and prosper with great ideas and our ability to develop/execute powerful fully-integrated radio and digital campaigns.” Cable formerly was integrated sales manager for Cox Media Group’s Miami and Jacksonville stations, and spent eleven years as director of sales for Audacy Greenville (South Carolina) … The Chesapeake Associated Press Broadcasters
Association (CAPBA) recognizes Your Public Radio-owned public radio news/talk WYPR, Baltimore with five (5) first-place awards and seven (7) second-place awards for work done in 2021. Its first-place citations are in “Outstanding News Series”; “Outstanding Public Affairs”; “Outstanding Specialty Reporting”; “Outstanding Documentary/In-Depth Reporting”; and “Outstanding Serious Feature.” The CAPBA awards ceremony was held last Saturday (6/4) in Ocean City, Maryland. … In addition to hosting afternoon drive on iHeartMedia Des Moines news/talk WHO “News Radio 1040,” Simon Conway has been doing morning drive on similarly-formatted Orlando sibling WFLA “News Radio” and today adds a national assignment, filling in for Joe Pagliarulo. Conway’s PM drive program is simulcast on iHM’s WMT-AM “News Radio AM 600,” Cedar Rapids and WOC “News Talk 1420,” Davenport (Iowa). … Among the Delta Radio Greenville, Mississippi properties McConnell “Man@Large Adams will oversee as the newly-appointed operations director is WNIX “News Talk.” Adams most recently was director of content for Townsquare Media Lansing (Michigan).

















































































































































