Industry News

St. Louis Talk Host Suffers Trial Setback

According to a report by Ryan Krull in the River Front Times, St. Louis chiropractor and talk radio host Eric Nepute was dealt a few legal blows by U.S. District Court Judge Ronnie L. White as he prepares his defense. Nepute, host of the two-hour morning show “Real Talk with Dr. Eric Nepute” on East Central Broadcasting’sim “Real Talk Radio Network” on Missouri stations KRTK-FM, Hermann; KVMO-FM, Vandalia; and KTRE-FM, Steelville, is being sued by the feds under the COVID-19 Consumer Protection Act for peddling false information about the COVID pandemic in order to sell supplements and vitamins. The trial is set to begin on August 21 and as a result of the rulings, Nepute is not allowed to testify as a medical expert as the judge ruled he does not practice medicine and has no “experience treating infectious diseases, and more specifically, COVID-19.” The judge also ruled that Nepute’s program is a form of advertising and as such falls under the laws that regulate commercial speech. Read the River Front Times story here.

Industry News

Premiere and Patty Steele Launch New Podcast

Premiere Networks and award-winning broadcast radio star Patty Steele announce the launch of “The Backstory with Patty Steele” podcast. The program features Steele as she “enlightens and entertains listeners with a journey through pivotal moments in history and pop culture.” Some of the stories include a look at theim world-famous architect and the mass murders that took place at his home; how bathing suits went from 30 pounds of wet wool to the thong; the original Olympics with athletes competing completely in the nude; and an iconic inventor who actually stole his masterpiece. Steele says, “My fascination with these kinds of stories is all about a fun peek behind the curtain of what we think we know about famous folks, events and lifestyles. When we discover these incredible backstories, it’s a blast worth repeating to friends! I look forward to helping listeners deepen their connection to the past, so we can understand how we got to the present, and how to better map out our future.”

Industry News

Yesterday’s (7/24) Top News/Talk Media Stories

The status of Hunter Biden’s “sweetheart” plea deal; the feds sue Texas over Rio Grande immigrant barrier; Donald Trump’s legal battles; the 2024 presidential race; the legal fight over Alabama’s congressional map; U.S.-Israel relations in the wake of that country’s weakening of its Supreme Court; the heatwaves affecting the U.S. and Europe and the fires scorching Greek islands; and conservatives freak out over the Barbie movie were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS Celebrates 33rd Year of Publishing

Today begins the 34th year of publishing for TALKERS magazine as a trade journal serving the talk media industry. The first issue rolled off the presses in the form of a tabloid newspaper on Monday July 23, 1990 focusing primarily on talk radio.  Since then it has grown and evolved with the industry to go through severalim format phases including a full color magazine and eventually a daily online operation geared to providing news, advice and opinions to professionals involved in programming, managing, marketing and operating an array of related platforms in what has come to be known as talk media.  This includes most popular forms of spoken-word AM and FM radio, plus online programming, podcasting, cable television and satellite broadcasting. During this period, TALKERS has produced and presented 26 national conventions in New York and another three in Los Angeles. Add to that more than 35 regional, national and international forums about the field and countless radio rows including several at the White House in conjunction with both the Bill Clinton and George W. Bush administrations. TALKERS remains and will continue to be a non-partisan proponent of the First Amendment with a great love and passion for talk media’s roots in the century old medium of radio.

Industry News

Top News/Talk Media Stories Over the Weekend

Former President Donald Trump’s legal battles; the 2024 presidential race; Texas Governor Greg Abbott under pressure to remove floating barriers in the Rio Grande; the weekend’s premieres of The Barbie Movie and Oppenheimer; the extreme heat affecting much of the United States and Europe; the Jason Aldean “Try That in a Small Town” controversy; the latest attacks in the Russia-Ukraine war; Israeli protests over Netanyahu’s plans to weaken the country’s Supreme Court; Elon Musk transitions Twitter to its new name X were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Top News/Talk Stories for Week of July 17-21

The various legal battles facing former President Donald Trump was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the 2024 presidential race, followed by the Hunter Biden investigation at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Long Returns to Bonneville Phoenix to Program Talk Stations; Maurer Upped to KTAR PD

Bonneville Phoenix announces that programming pro Brian Long returns to the company as director of programming operations for the cluster that includes news/talk KTAR-FM, KMVP-FM “Arizona Sports,” and KTAR-imAM “ESPN 620.” Long previously served with Bonneville as PD for sports talk KIRO-AM, Seattle. He was most recently with iHeartMedia San Diego. Bonneville Phoenix SVP and market manager Ryan Hatch says, “We are thrilled to welcome Brian back to the Bonneville family. He is a proven leader who will bring strategic thinking and an innovative imspirit that will grow our market leading news and sports brands.” Long will also serve as PD for KMVP-FM and KTAR-AM. He comments, “Getting the chance to return to Bonneville after such a great run in San Diego and being part of the evolution for such iconic brands as ‘Arizona Sports’ and ‘KTAR News’ is humbling. I look forward to getting to work alongside some of the best talent in the country.” At the same time, the company announces that KTAR-FM assistant program director and news director Martha Maurer is being promoted to program director of “KTAR News.” Hatch says, “There is no one more passionate about ‘KTAR News’ and its talented content teams than Martha. We have watched her grow and achieve great success for 11 years and couldn’t be more excited for her to lead this legendary brand into the future.”

Industry News

TALKERS News Notes

Beasley Broadcast Group announces that it will report its 2023 second quarter financial results before the market opens on Thursday, August 3.

The Society of Broadcast Engineers announces that the Robert W. Flanders SBE Engineer of the Year award for 2023 is presented to Joseph Conlon of Inver Grove Heights, MN, and a current member of SBE Chapter 17 Central Minnesota. The James C. Wulliman SBE Educator of the Year award is Andrew Gladding, CBT, of Brooklyn, NY, and a member of SBE Chapter 15 New York City. Gladding has been an SBE Member for eight years and is the secretary of Chapter 15. In his role as adjunct professor for audio production at Hofstra University, he has taken numerous steps to recruit and engage new SBE members by teaching them about the broadcasting business and engineering in particular. He is solely responsible for the addition of 40 student members to Chapter 15.

SiriusXM sports talk personality Christopher “Mad Dog” Russo is making his return to Bar Anticipation in Lake Como, New Jersey, for a special live broadcast of his show on August 4 from 3:00 pm to 7:00 pm. This is Russo’s first broadcast at the popular Jersey Shore venue since 2007. He says, “Bar A, I’m back, baby! The summer show was always a blast. I’m excited to be at it again and we’ve got a great show planned on August 4. Love all our Jersey Shore fans!!!”

Industry News

Yesterday’s (7/19) Top News/Talk Media Stories

Donald Trump legal battles; the 2024 presidential race; the IRS whistleblowers and the Hunter Biden investigation; the controversy over Jason Aldean’s “Try That in a Small Town”; the global summer heatwave and climate change; Texas abortion lawsuit; Russia steps up bombing of Ukraine; and the $1 billion Powerball jackpot were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Speaking the Conversation of the Listener

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

In the strum and dirge of daily radio life, it is easy to forget the mad skills required to do what we do. Consider the TV sitcom. 22 minutes of content, 22 times a year. The cast ad libs – nothing! Between eight and 11 writers scribe every word. Hair, makeup… handled by others! A donut run? No, there’s the crafts services table that will make you, the star, whatever you want any time you want it. Hot? A production assistant sprays mint scented water on you.

How’s your day? You or your on-air talent create a three- or four- or perhaps even five-hour show out of thin – or should I say rarefied – air! Writers? You mean that kid who has to go to class at 11? Production? Sure, as soon as the spots for the weekend are cut. Food? Ya got quarters?

You are a miracle of creativity, ambition and sheer talent. Reward? The company wants to cut your live read fees and could you help out in sales? As a point of reference, when Dr. Ruth Westheimer killed in the ratings at WYNY, we gave her a Seville.

GOOD NEWS. You can fix this. Talk radio is the last frontier of free form radio. Fact is you can do whatever you want.

Most talk shows and stations peaked about six years ago. The audience is not growing, it’s not attracted to talk radio’s offerings of endless political theory. So, stop.

What works? Take a look at the ratings of KMBZ-FM Kansas City; KFGO, Fargo; KFBK, Sacramento; WABC, New York’s Frank Morano; WTAM, Cleveland’s Bill Wills; WLW, Cincinnati; KFI, Los Angeles; KDKA, Pittsburgh’s midday. (I will now be flooded with other examples but listen to those stations.) Hosting a network radio show, “Sterling On Sunday,” I have learned what those audio outlets exemplify works!

Talk about your day. Talk about what two best friends would discuss over a quick lunch. The topics that generate ratings are not always the “hot talk radio topics.” The list that works reads like this, try it:

— Trouble with the in-laws.

— Is “Storage Wars” fake?

— Tip at the drive-thru?

— Cell phone for a 10-year-old?

— Married? Is texting cheating?

— How can I do less and earn more?

— Yes, it was a controlled demolition.

— Taylor Swift bi? Harry Styles bi?

— Are you kidding? Women ARE in charge!

— Turn on the AC, shut the damn window.

The power of the mirror. When the radio speaks the conversation of the listener, the ratings go up. Guaranteed.

Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

iHeartMedia and LinkedIn Collaborate on Podcast Projects

iHeartMedia and LinkedIn are entering a strategic partnership to introduce new offerings to the business podcast space. Key elements of the partnership include LinkedIn and iHeartMedia collaborating to produce new shows for the LinkedIn Podcast Network powered by iHeartPodcasts; partnering to license leading business and B2Bim podcasts, offering a differentiated promotional playbook to help them grow and monetize their content; and the companies teaming up to offer new resources for niche and emerging business podcasters. iHeartMedia Digital Audio Group CEO Conal Byrne states, “iHeartMedia is thrilled to team up with LinkedIn to help propel professional conversations through the podcast space. The combination of our vast reach and industry resources and expertise with LinkedIn’s professional network will allow us to bring a new level of innovation and growth to the communities’ business creators care about most.”

Industry News

Yesterday’s (7/18) Top News/Talk Media Stories

Donald Trump receives target letter from special prosecutor Jack Smith regarding January 6 case and Judge Aileen Cannon hears arguments about timeline in classified documents case; the 2024 presidential race; IRS whistleblowers to testify before House committees regarding Hunter Biden investigation; U.S. Army private Travis King crosses the DMZ and is taken into custody by North Korea; immigration and controversy over border police policies; Israeli President Isaac Herzog to address a joint session of Congress; and CMT pulls Jason Aldean video after criticism erupts were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Sherry Goldman Launches Weekly PR Radio Show

Goldman Communications Group president Sherry Goldman is launching a weekly radio show called, “Let’s Talk PR & More.” The 30-minute program will feature Goldman in an in-depth conversation with an industry leader about a PR-centric topic. The show covers the broad bandwidth of public relations, as well as the disciplines itim touches, including PR best practices, recent industry trends, case studies, the media, marketing, strategy, career development, and profiles of PR pros. Goldman says, “I’m excited to launch this show and have the opportunity to talk with so many smart, inspiring, and insightful people. I’m learning so much during the conversations I’m having with them on my show, and I know everyone who listens to the show, whether on the radio or as a podcast, will find value in these conversations.” The program airs Mondays at 5:00 pm on Hofstra University’s WRHU-FM, Hempstead, NY and is available nationally on the station’s livestream online and on most streaming devices. Check it out on Goldman Communications Group’s website (www.goldmanpr.net/podcast). 

Industry News

Edison Research to Reveal Results of Kids Podcast Listener Report

Edison Research will present a webinar on July 27 at 2:00 pm ET to reveal the results of the  Kids Podcast Listener Report. Edison says, “The Kids Podcast Listener Report reveals attitudes about podcast listening among a nationally representative survey of parents withim children ages 6-12. In addition to parent feedback, the study includes a parent-administered survey of children podcast listeners and is the first-ever comprehensive measurement of the listening habits and preferences of U.S. podcast listeners age 6-12. The webinar will also feature video excerpts from in-home interviews with parents together with their children to highlight what families like about podcasts.”

Industry News

Yesterday’s (7/17) Top News/Talk Media Stories

Today’s hearing before Judge Aileen Cannon in the Donald Trump classified documents case; the Georgia Supreme Court denies Trump’s attempt to shut down 2020 election investigation; the global heatwave and climate change; the 2024 presidential race and Joe Manchin’s third party run tease; a judge blocks Iowa’s six-week abortion ban; Russia backs out of Ukraine grain deal and bombs Ukraine grain port; and the Hollywood writers and actors strikes were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Shorter and Faster is Better

By Steve Lapa
Lapcom Communications Corp
President

Looks like Major League Baseball is about to show the radio business how to score the winning run. Major League Baseball decided it was time to reverse the aging fan base, declining gameday gates, and shorten three-plus-hours of in-game boredom.

Despite the downhome storytellers doing play-by-play on radio and innovations of TV coverage, the game was getting tedious, and it was time for Major League Baseball to change or slowly but surely face the fate of the dinosaur.

Sound familiar? Yes, there are some baseball innovations that entertained people like the infamous mascots of yesteryear, but MLB is about the hallowed Hall of Fame heritage of pinstripes, red socks, and Dodger blue. Change means risk and in baseball swinging for the fences is a 1 in 18 shot.

Getting a little too close for comfort? Fans and sponsors needed a new spark to ignite baseball fever, so MLB responded with a pitch clock to speed up the game and bigger bases to bring back one of the most exciting plays in sports. Guess what? Games are being played faster, gameday attendance is up 8%, TV viewership is up 14% and according to the Insider, social media views are up 67% as under-35 demographics are up 14%. Let us start connecting the dots to our business.

— News/talk radio relies on a 55+ audience. Nothing wrong with the “money demo.” But talk radio needs to look ahead to what happens AFTER the election cycle.

— Most daily talk shows are three hours long. So were most MLB games… until this year. Shorter became better as attendance and viewership shot up. Wake up radio programmers, hosts, managers! Do we have the courage and budget to program and sell shorter, faster moving programs? Radio is so stuck in an outdated model; the low growth is about to make another appearance in bankruptcy court.

— Fans got excited and social media exploded. Last time I checked, Savannah, Georgia was Nielsen radio market #145. No news/talk radio station in the top 100 U.S. radio markets has as many Facebook followers as the Savannah Bananas baseball team.

— Fans and sponsors needed a new spark. What has your radio station offered lately that is new, exciting and lights the fuse for sponsors and listeners?

Recently, a 21-year-old baseball star stole two bases then decided to steal home and the fans went crazy. Through the years we have seen the play. But every time it happens the fans in the stands are on their feet, cheering, high fiving, and re-living every detail of the excitement. Baseball is back, bigger and better than ever. All of us can learn from today’s changes in America’s Pastime.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Does Your Station Sound “On-Vacation?”

By Holland Cooke
Consultant

imBy 2009, I had been making my living consulting and coaching talk hosts for 14 years, but I myself had not yet hosted a talk show. Like Rush Limbaugh before he went-talk, I had lots of on-air time under my belt as a music DJ. And that same skill set contributes to talk radio success: “Play the hits” (topics) and convert Cume to AQH (technique).

This month and next, when so many take vacation time, guest-hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:

My hosting debut was “The Jim Bohannon Show.” And Jimbo told me I was only the third person to ever guest-host, after Joan Rivers and Chris Matthews jump-started their broadcast careers there. But, to these listeners, who-the-heck was I? Lacking the back-story of an A-list comedian or former presidential speechwriter, I simply told the truth, saying, “I’m Jim’s pal, Holland Cooke” as I quickly invited callers into the hour’s topic or teed up the guest. I had promised myself I would avoid “The Sitting-In For Rush Syndrome:” unscripted monologue about myself and blah-blah-blah until the first break. TALKERS publisher Michael Harrison – himself a well-traveled guest host – recommends nonchalance and warns against, “It’s such an honor to be here!”

So, if you’re filling-in, that’s Tip #1: Cut to the chase. Don’t devalue the show by committing lots of time explaining that the familiar host is away and who you are. Tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off when they hear a stranger… and how to join-in.

im

Demonstrating this technique when “FOX Across America” host Jimmy Failla is off: my long-suffering client Paul Gleiser. His day job is owning KTBB, Tyler-Longview, Texas; and his side hustle is guest-hosting Jimmy’s show, which he’s done a half-dozen times this month. Understanding Tip #2: You’re a guest in someone’s home, Paul asked Jimmy for advice. Always in-character, Failla quipped “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As I write this, he’s asking, “Which Democrat do we [Republicans] want to run-against in 2024?” and – as new employment numbers are announced – “The WORST job you ever had?” Callers are telling stories.

That’s Tip #3: Invite callers. Admittedly, my debut was a snap, with Jimbo’s show on 500-plus stations. But later, when then-PD Bill White had me do three nights on WBT, Charlotte, he texted me after my first hour to say that I had taken more calls that hour than other hosts get-around-to in a week. In a recession, I asked if callers were “Seeing ‘green shoots’ of recovery?” and “The best car you ever owned?” They all told stories about both. “DON’T beg for callers,” Harrison says. And bring more than just your voice, i.e., guests and sound bites from news feeds. Gleiser: “Prep like the phone is broken.”

 Tip #4: Invite participation multiple ways. Many listeners would rather text than call. Do so and you’ll sound accessible and at-the-speed-of-life. And follow @smerconish to see how (effectively) he polls listeners via social media.

Tip #5: “Know what the show was about yesterday,” Gleiser urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle; like Paul’s aforementioned “Who [Democrat] do we [Republicans] have the best chance of beating in 2024?”

 Tip #6: Empower callers, by asking their FEELINGS, rather than asking for facts or their expertise. They’re not experts. Instead, use The Magic Words (“you” and “your”): “Should you be fined for installing or replacing your gas stove?” Or empower them with access to a guest they can Q+A about matters that matter to their lives. When the fill-in host is “a somebody” – the mayor or an athlete or an expert – the host him/herself is an opportune topic. As we say when inviting calls to hosts who broker weekend airtime: “The lawyer is in, the meter is off.”

Tip #7: Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or – in Jimmy Failla speak – you’re driving, if the producer is simply call-screening and running-the-board (which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with this particular station’s set-up).

Tip #8: Keep re-setting – succinctly, “matter-of-factly” as Michael Harrison puts it — introducing yourself and your guest-or-topic — when you’re going-into and coming-out-of breaks, and at the beginning of each hour. Why: Listeners are constantly tuning-in.

Tip #9: Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number the punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. ‘Seems like a little thing, but this can make a big difference in how popular you make the station sound.

Tip #10: “Be a convenience to the station,” not high maintenance. Harrison: “If you’re a diva they won’t ask you back.”

Tip #11: Afterward, give it a listen. If you do this for a living, wait a week, so you hear your work with fresh ears. Not a broadcaster? Was there a segment worth sharing on your blog or via social media? Did you or a guest explain something real useful? On Twitter, link to an audio clip of “Pet Pro Dr. Donna Johnson’s tips for helping your critters keep their cool during a long, hot summer,” so you’re useful to those who weren’t listening live. For LOTS of clicks and shares, include pictures of cuddly kittens and puppies.

Tip #12: If you are a career broadcaster, “always be available (and prepared) on short notice,” Michael Harrison recommends. 😉

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

New Jim Peters Talk Show to Take Live Video Phone Calls

Former Conk News editor-in-chief Jim Peters announces that he is launching a new live video talk show, “Jim Peters At Night,” at 11:00 PM ET on July 31 that will broadcast simultaneously on 10 platforms and networks. Peter says, “There’s nothing new about what I’m doing. There are hundreds of people doing it on Twitch everyim night. But they’re all pretty much just talking to their friends. Ours might be the first ‘professional’ talk show that will take spontaneous video phone calls and only video phone calls from the public.” Peters goes on to say, “When I started this project, I decided I was going to go wherever the prevailing technology took me. Although I’ve hosted several television talk shows in the past, I’m a radio guy at heart. So, we started with a live audio show… but it’s currently way easier to do live video than live audio. So, then it became a radio show with a video feed, and standard phone call-in. But when I realized that we could take video phone calls, I said screw it, let’s get real: it’s a TV show – with the public joining in, on the screen.” Peters’ new program will debut on Rumble, YouTube, Twitter, Facebook, Twitch, OnlyFans, Odysee, Telegram & Trovo, and audio-only on Podbean Live.

Industry News

Thursday is Giving Day for Broadcasters Foundation

This Thursday (7/20) is the Broadcasters Foundation of America Giving Day – “a day for everyone in radio and television to come together as one community to support colleagues, across every position, in need of financial assistance due to critical illness, accident, or disaster.”  The BFoA says the campaign also strives to raise awareness of the Broadcasters Foundation to ensure that anyone in radio and television who mightim qualify for aid knows about its charitable mission and can apply. BFoA president Tim McCarthy adds, “Giving Day is an opportunity for everyone in radio and television to help our colleagues. As broadcasters, we are storytellers. Whether behind the scenes in marketing, sales, or administration, part of the production team, or on-air talent, everyone in the radio and television broadcasting profession has a common goal: to share vital stories with their communities. But who is there to help these essential community members when a natural disaster strikes, or an illness disrupts a family’s financial security and safety? The Broadcasters Foundation of America’s unique mission is to support our professional community during these hard times, when our colleagues are unable to work and struggling to pay basic living expenses.” Visit the BFoA’s donation page for more information.

Industry News

Top News/Talk Media Stories Over the Weekend

The Russia-Ukraine war and Russia’s backing out of the Black Sea grain deal; the extreme weather affecting much of the U.S. and Europe; the 2024 presidential race; former President Donald Trump’s legal battles; Hollywood writers and actors strikes; and the fight for social media dominance between Meta and Twitter were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

Lessons from Rush

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Rush Limbaugh’s initial success spawned a nation of imitators.  Throughout the country hosts and executives heard Rush and concluded that the key to success was bashing liberals for three hour – or all day!

Oddly that wasn’t Rush’s mission.  When Ed McLaughlin launched Rush’s show an article appeared quoting Rush and his role.

Rush said, “I’m here to inform, inform, inform.”  Ed was the founding GM of KGO, he ran the ABC Radio Networks for about 20 years. He knew how to make great radio because that’s all he knew how to do.  I was in his office the day the article quoting Rush appeared.

Ed said to me, “I will have to talk to Rush about that. His job is to entertain.”  Following Ed’s conversation with him, Rush carried out his mission, he entertained.

Rush did not get ratings and cash for espousing conservative views. There were other spokespeople who did that very well such as William F Buckley – an erudite conservative who never got ratings.

Listening hard to Rush airchecks, he was mostly entertaining. How did he do that?  First, he never offered duplicate arguments for his opinions. Every single day he presented brand new evidence and facts and stories to support his point of view. Secondly, he riffed. There were long periods featuring funny, human stories. Cat stories!  Third, Rush understood radio to a pristine point of science. When he had nothing to say, he used the medium’s most powerful tool… silence!

He understood the essential bond with the listener and therefore we never heard his producer on talkback, rarely, rarely, rarely a guest interview.  Phone calls were extremely well screened, coached and ready for air. Sharp produced bits were designed to drive the conversation.  The show was a show not a lecture.

Rush understood that the biggest mistake he could make would be to change his position on anything. Regardless of a caller’s absolute facts, Rush would say, “So what of it sir, I’m right.”  His battle against facts made the show work. Radio wrestling.

Today’s winning hosts don’t waste time forming political opinions, they invest their time in building an entertaining show.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

Top News/Talk Media Stories for Week of July 10 – 14

The 2023 Vilnius Summit (NATO Summit) was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Russian-Ukrainian war, followed by Inflation tied with Biden-nomics at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Job Opportunity

Connoisseur Seeks Part-Time Talk Host

Connoisseur Media Connecticut has an opening for a part-time, fill-in swing talk show host to substitute weekdays on WICC-AM/FM, Bridgeport. This position will work unique weekday hours filling in for our talk showim hosts. The ideal candidate will be able to execute either two- or four-hour air-shifts on WICC, along with booking guests, creating compelling local content, fielding listener phone calls, and pivoting subject matter as the news cycle dictates.  This position will have different hours based on need. Find out more about the position here. Please send your resume and 3-minute demo to allan.lamberti@connoisseurct.com with “SWING TALK SHOW HOST” in the subject line.

Job Opportunity

Cumulus Media Eugene Seeks PD For Talk Brands

Cumulus Media Logo

Cumulus Media Eugene (Oregon) is looking for an experienced program director for two iconic brands — news/talk KUGN-AM/FM (home of the Pac 12 Oregon Ducks) and sports talk KUJZ-FM. The program director will be responsible for growing and operating these brands and must have a strong background and passion for sports programming and spoken-word radio. Energy, enthusiasm, and experience within the genre is a must. You will be responsible for all aspects of programming including managing on-air staff; imaging; station strategy; developing/executing revenue-generating sales & programming promotions; website & social media; digital content; and have a strong understanding of the core audience(s). Find out more about this position and apply here.

Industry News

TALKERS News Notes

Armstrong & GettyWBEN/Buffalo Adds the Armstrong & Getty Show.  The Armstrong & Getty Show has added yet another major market – WBEN, Buffalo. The Audacy-owned outlet is one of the most respected news/talk radio stations in the country having won numerous state, regional, and national awards for its news reporting.  It is also one of the country’s heritage stations, tracing its beginning to 1922.  WBEN operations director/Audacy news talk format VP Tim Wenger tells TALKERS, “We’re thrilled to have Armstrong & Getty as part of the evening lineup at WBEN. Their entertaining approach to current events and politics is a refreshing way to cap off the daylong programming on the station.” In a joint statement, Jack Armstrong and Joe Getty (pictured above left) say, “We’re excited to join the list of great radio voices that have been part of Buffalo and WBEN. Now, more than ever, it’s important that folks get a perspective from outside the mainstream media. We’re here to be that honest voice.” For more information about The Armstrong & Getty Show, contact Eric Weiss at The Weiss Agency: Eric@TheWeissAgency.com or Craig Whetstine at craig@armstrongandgetty.com.

PodcastOne Obtains Rights.  LiveOne subsidiary PodcastOne obtains exclusive network distribution/advertising sales rights to “Some More News” and its Cody Johnston & Katy Stoll-hosted spinoff podcast, “Even More News.” PodcastOne president Kit Gray notes, “With ‘Some More News’ and ‘Even More News,’ Cody and Katy host two intelligent, insightful and incredibly funny vodcasts. Their engaged audiences pair well with our existing programming. As we enter into a never-ending cycle of election year news, we’re looking forward to Cody’s and Katy’s comedic take on what promises to be an endless flood of attention-grabbing headlines. We couldn’t be more thrilled to work with this team to grow their shows and their advertiser audience.”

Portnoy Joins ABC News Radio.  Here just yesterday (TALKERS, Tuesday, 7/11), it was reported that, “Following an eight-and-a half-year run with CBS News Radio, White House correspondent Steven Portnoy is exiting CBS News ‘for a new opportunity.’ It didn’t take long to learn where he’s landing as ABC Audio vice president Liz Alesse today notes Portnoy is national correspondent for ABC News Radio. In a memo, she writes, “Steven has earned his reputation as an insightful, straightforward journalist with over two decades of reporting on politics and breaking news. His work has been recognized with numerous prestigious awards. As we embark on another pivotal presidential election season, ABC News Radio is committed to upholding those high ideals; Steven’s integrity and tenacity as a journalist will help us achieve that mission.” It is a homecoming for Portnoy who joined ABC News in 2002 as an intern for the White House unit of “World News Tonight with Peter Jennings.” In 2006, he was named Washington correspondent for ABC News Radio, providing coverage of the 2008 and 2012 presidential elections and the 2011 death of Osama bin Laden. Portnoy extensively reported on the recent prisoner swap that led to the release of WNBA star Brittney Griner from Russia.

WSJ: Audacy Initiating Debt Restructuring Discussions. Per a Wall Street Journal report, Audacy is about to initiate discussions with creditors regarding a restructuring of the company’s $1.9 billion of debt. Lawyers representing two different groups of creditors have reportedly signed nondisclosure agreements. The report states that one group of senior lenders has hired one law firm, while another group of second lien bondholders has employed another entity to represent them in confidential negotiations. Audacy executed a thirty-for-one reverse stock split at the end of June to initiate compliance with the New York Stock Exchange.

Alpha Portland Change.  Alpha Media Portland (Oregon) content director Keith Abrams exits as his position has been eliminated. The Alpha Media Portland cluster includes news/talk KXL “FM 101 News”; sports talk KXTG “750 The Game”; and news/talk KUFO “Freedom 970.”

Bannister Joins WONE.  Starting next Monday (7/17), Marty Bannister will begin hosting a daily 3:00 pm – 5:00 pm show on iHeartMedia Dayton sports talk WONE “Fox Sports 980.” Bannister does play-by-play of Ohio University men’s and women’s basketball for ESPN3 and high school sports for Spectrum. He previously worked in Columbus as an update anchor for sports talk WBNS-FM “97.1 The Fan.”

TN HOF Banquet To Honor Legacy Class. The Tennessee Radio Hall of Fame awards ceremony and banquet later this month (7/29) in Columbia, Tennessee is a sell-out. The “Legacy Class of 2023” includes: Phil Valentine (Nashville); Sam Phillips (Memphis); E.G. Blackman (Nashville); Johnny Eagle (Chattanooga); Art Gilliam (Memphis); Al “Adams” Johnson (Knoxville); Devon O’Day (Nashville) and Dick Ellis (Tri-Cities). Joining the Tennessee Radio Hall of Fame’s board of directors for a two-year term is Jeff Jarnigan from Cumulus Media Knoxville. In addition, Melissa McDonald returns to the board.   

Dr Daliah Wachs and Jimmy GaroppoloLas Vegas Abuzz Over Raiders and Jimmy Garoppolo.  Nationally syndicated, Las Vegas-based TALKERS Heavy Hundred host Dr. Daliah Wachs of the Genesis Communications Network met and received a jersey signed by the new Las Vegas Raider‘s quarterback Jimmy Garoppolo. The two are pictured (right) at an NFL “Salute To Service” event at Nellis Air Force Base.  Wachs tells TALKERS, “The region is hopeful that Garoppolo will add that winning spark to the team if only he stays healthy.”

Industry Views

Monday Memo: Be Known for Knowing

By Holland Cooke
Consultant

“STIMULATING TALK.”  Like much of radio’s imaging wallpaper, this frayed 1990s promo cliché was station-centric, rather than a benefit statement explaining and assuring how habitual use is… useful.

“Stimulating” was an immeasurable claim. And won’t THEY be the judge of that? If our talkers – of any political stripe – are stimulating, their work speaks for itself.

“Talk” itself has baggage. Say “talk radio” at a backyard cookout populated by non-radio people, and someone will roll their eyes. Rush Limbaugh personified that “crazy uncle at Thanksgiving” who became the format caricature.

imAnd when what’s-talked-about sounds too much like yesterday, and the day before, and the day before that, it works against what ratings people call horizontal maintenance (same-time day-to-day tune-in). No names, but his first six words when I tuned in were “…and it will only get worse!” Stimulating?

Commercial Copy 101: Sell benefits, not features. Almost any station can sound instantly more-user-friendly by simply projecting “you” and “your” early and often in promo copy. “Because ONE traffic jam can jam-up your WHOLE day…”

News will save news/talk. Mass shootings du jour, deadly severe weather, inflation, Trump, Hunter’s laptop, and what-next has listeners wondering, “What NEXT?” Be known for knowing, and you will stimulate more tune-ins.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories for Past Weekend of July 8 – 9

Industry News

WTMJ, Milwaukee Announces Show Host Additions

Good Karma Brands makes some changes to the talent hosting its talk shows on news/talk WTMJ, Milwaukee. Sandy Maxx moves from her co-anchor role on the station’s “Wisconsin’s Afternoon News” program to late mornings where she joins talk host Steve Scaffidi on the renamed “WTMJ NOW” show airing from 9:00 am to 12:00 noon. At the same time, WTMJ sportscaster Greg Matzek joins the “Wisconsin’sim Afternoon News” program as co-host alongside John Mercure. WTMJ interim market manager Emily Dillinger states, “I am looking forward to fun and lively conversation about the news of the day, what it means and why it matters on ‘WTMJ NOW.’ Both Sandy and Steve are genuinely curious people who also have an infectious energy and the ability to relate to a variety of people, and I’m sure that will resonate with fans across Wisconsin.” Another tweak to the lineup it that “Wisconsin’s Morning News with Vince Vitrano and Erik Bilstad” will now air from 6:00 am to 9:00 am with a local news report at 5:00 am.

Industry News

Top News/Talk Media Stories for Week of July 3 – 7

The candidates for the Republican and Democratic nominations for the 2024 presidential race and the top campaign issues was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the various legal battles facing former President Donald Trump, followed by the recent Supreme Court decisions and the federal judge ruling that government agencies cannot order social media platforms to pull content at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Job Opportunity

Cumulus Media Seeks PD for Eugene, Oregon Talk Brands

Cumulus Media is looking for an experienced program director for two iconic brands — KUGN-AM/FM (news/talk and home of the Pac 12 Oregon Ducks) and KUJZ-FM (sports talk). The program director will be responsible for growing and operating these brands and must have a strong background and passion for sportsim programming and spoken-word radio. Energy, enthusiasm, and experience within the genre is a must. You will be responsible for all aspects of programming including managing on-air staff, imaging, station strategy, developing and executing revenue generating sales & programming promotions, website & social media, digital content and have a strong understanding of the core audience(s). Find out more about this position and apply here.

Industry News

Broadcasters Foundation to Hold Media Mixer This Month

The Broadcasters Foundation of America launches a series of networking Media Mixers, with the first one scheduled for July 20 at the New York City studios of iHeartMedia. The event will be hosted by nationally syndicated radio air personality Angela Yee, who will be joined by other radio and TV on-air talent. BFoA says, “The purpose of the Media Mixers is twofold: to give up-and-coming professionals in broadcasting anim opportunity to mix and mingle not only with their peers, but with talent, managers, and executives; and to increase their awareness of the Broadcasters Foundation charitable mission.” BFoA president Tim McCarthy adds, “We’re very excited about this new initiative. It’s imperative that we reach the next generation of broadcast industry leaders with our message of help and hope, while giving them an opportunity to network with higher level professionals who they may not otherwise have an opportunity to meet.” The two-hour event is free, but space is limited, and advance registration is required. Register here.

Industry News

CORRECTION: New Jersey 101.5 to Continue Talk at Night

Yesterday (7/5), in our story about the staffing cuts at Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5,” TALKERS magazine reported that Eric Potts is replacing Steve Trevelise in evenings and would play music. Station PD Anne Gress tells TALKERS the evening show will remain live and dedicated to talk (Monday through Thursday as Friday nights belong to Big Joe Henry). Gress adds the evening show will feature various hosts including Eric Potts, Michele Pilenza, and Jeff Edelstein plus some new voices to cover the night daypart for the time being.