Monday Memo: ChatGPT – Threat and Tool
By Holland Cooke
Consultant
After post-consolidation cutbacks have whacked local on-air content, there’s now angst that Artificial Intelligence can – literally – dehumanize radio (and other media – HUGE issue in the SAG-AFTRA strike). Voice cloning is child’s play; and several vendors are already peddling AI gimmicks to radio stations.
Glass-half-full: When I asked, “How talk radio hosts and DJs can use ChatGPT to prepare shows,” the robot replied instantly…
“Talk radio hosts and DJs can leverage ChatGPT to enhance their show preparation, generate engaging content, and connect with their audience more effectively. Here’s a guide on how they can use ChatGPT effectively:
— Show Topic Generation: Use ChatGPT to brainstorm and generate unique and interesting show topics. Input keywords related to your show’s theme or current events to get topic suggestions.
— Content Research: Ask ChatGPT to provide background information on a particular topic or guest. It can summarize recent news, provide historical context, or even suggest relevant questions.
— Interview Preparation: Use ChatGPT to generate interview questions and talking points. Input information about your guest or their expertise, and ChatGPT can help you create a list of thoughtful and engaging questions.
— Script Writing: When scripting segments or promotional materials, you can collaborate with ChatGPT to draft scripts. It can provide creative ideas for introductions, transitions, and promotional announcements.
— Audience Engagement: Ask ChatGPT to generate polls, questions, or discussion points to engage with your audience during live shows. It can also help create intriguing teasers to promote upcoming segments.
— Fact-Checking: Use ChatGPT to fact-check information before presenting it on air. This ensures the accuracy of your content and maintains your credibility.
— Content Expansion: If you need to expand on a topic or provide additional information during a show, ChatGPT can help by generating elaborative content or explanations.
— Generating Show Summaries: After the show, ChatGPT can assist in creating summaries or show notes for your listeners, making it easier for them to catch up on missed episodes.
— Storytelling and Narration: DJs can use ChatGPT to help craft engaging stories or narratives to share with their audience, making their radio shows more entertaining and relatable.
— Creative Segment Ideas: Ask ChatGPT for creative ideas for segments, games, or challenges to keep your show fresh and exciting.
— Language Assistance: For DJs hosting shows in multiple languages, ChatGPT can help with translation, pronunciation, and language learning, ensuring smooth communication.
— Show Promotion: Collaborate with ChatGPT to create compelling social media posts, newsletters, or blog content to promote your shows and engage with your audience online.
— Handling Caller Questions: If you take live caller questions, ChatGPT can assist in formulating responses or clarifying complex issues for your callers.
— Real-Time Updates: For breaking news or sudden changes, ChatGPT can provide real-time updates and help you adapt your show’s content on the fly.”
Remember how those Terminator movies warned-against SkyNet A.I. becoming self-aware? While there’s no question that ChatGPT is the cure for writer’s block, its response ended with some impressive self-awareness, a reminder that YOU are the author of your show: “Remember to review and edit the content generated by ChatGPT to ensure it aligns with your show’s tone, style, and audience preferences. ChatGPT can be a valuable tool for radio hosts and DJs, streamlining the preparation process and enhancing the overall quality of their shows.”
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke
billion in total local advertising, only a 2.2% increase in local advertising year-over-year.” BIA VP of forecasting & analysis Nicole Ovadia adds, “As expected, 2024 will be driven by political spending, and, even in markets that are not highly contested there will be a large amount of political advertising. Local political advertising will be fueled by the presidential and senate campaigns as well as issue-based advertising. When we look at the forecast without political, we expect only a slight increase in ad spending due to both global and local economic trends that may create more cautious spending.” 
it has been an honor and a pleasure to host a daily radio talk show in my hometown for a quarter century. I am extremely grateful to Good Karma Brands, my teammates (past and present), our partners, and most importantly, our fans for all their support over the years. While I’m excited to see what comes next, I will truly miss the daily interaction with listeners about the issues of the day.” Wagner has been a long-standing member of the TALKERS magazine Heavy Hundred – the annual list of the 100 Most Important Radio Talk Show Hosts in America. Good Karma Milwaukee market manager Greg Scalzo comments, “Jeff is a broadcasting legend whose daily wisdom and dedication to the station was felt by our audience throughout his entire career. His retirement marks the end of an era, and we celebrate the legacy he leaves behind.” Before joining WTMJ, Wagner was an Assistant United States Attorney for the Eastern District of Wisconsin and later an attorney in private practice. 
leaders, mentors, and game changers within all aspects of radio broadcasting. Four candidates from the radio broadcasting industry – within all of the disciplines of radio including sales, marketing, programming, and digital – will be selected for the 2023- 2024 program. MIW board president Ruth Presslaff comments, “We are so pleased to launch the Mildred Carter mentorship program with the very generous and consistent support of Beasley Media Group and Entravision. Based on our application pool, it’s clear there’s a great need for mentoring and we are here for it.” 
own problems by increasing overall interference on the band, leading many stations to abandon it.” But all-digital AM is a much better signal and as more and more infotainment systems in new cars are HD compatible, more listeners are likely. Outfitting AM stations with digital transmitters is not inexpensive, even though they use far less electricity than an analog AM transmitter. And in the United Kingdom where digital audio broadcasting (DAB) launched more than 10 years ago, most commercial radio stations still broadcast an analog signal as well. Even though about 60% of listening in the UK is to DAB signals, Ofcom recently agreed to renew analog licenses through 2032 because many Britons still listen to analog on their old radios. 
The History Channel calls it “The Most Dramatic Home Run in World Series History.” ESPN has often described it as the greatest home run of all time. To this day, it is the only World Series Game 7 walk-off home run.
As your friends get fired and on-air hosts are replaced with WideOrbit and Profitable Software, the mournful refrain is to unfairly blame consolidation. Consolidation has, in fact, made the medium financially viable and brought hundreds of individual stations from a river of red ink to the glow of black ink. Prior to consolidation, over half the radio stations in the U.S. lost money – year after year. Not a secret stat, those numbers were revealed annually by the NAB.
Donna Baker states, “Today Cumulus Kansas City completes the market transformation of our dominant cluster. With recent moves for Kansas City’s hip hop and R&B – now ‘Power 105.1,’ ‘107.3 The Vibe All The Hits,’ and now adding 95.7 FM to the simulcast of 710 AM and 103.7 FM for a tri-cast of ‘KCMO Talk,’ we have the right formats on the right signals reaching the entire Kansas City community. Congratulations to program director Pete Mundo and our leadership team for their tireless work on this important step forward.” Mundo adds, “KCMO has a rich history. As we often say, ‘If it’s IN KCMO, it’s ON KCMO.’ These legacy call letters have been synonymous with shows that engage the audience in conversations about local and national issues that impact their everyday lives. The addition of 95.7 FM provides a crystal-clear audio experience for our rapidly growing fan base and I’m excited to even better serve talk radio listeners across the Kansas City region.”
compete effective in the Philadelphia market for six months after the official separation. This comes after Gargano announced his role as a content provider for AllCity Network’s new Philadelphia sports content platform PHLY and Beasley charged that Gargano was violating his deal with WPEN. According to the terms of the preliminary injunction, Gargano can’t do any work for AllCity that appears on PHLY; he may do a national podcast and radio show with Brian Baldinger but PHLY can’t promote it; he can’t divulge confidential information about Beasley practices and can’t solicit Beasley clients until 18 months after the date of the injunction. 
were 33% more likely to say the brand “partners with all my favorite stores,” 81% more likely to indicate the e-commerce retailer “is a brand I trust,” 140% more likely to associate the brand for offering “the best sales and coupons”; 2) among those exposed versus those not exposed, brand equity measures surged, showing 54% growth in familiarity, 31% lift in average brand images, 37% greater consideration, 102% increase in purchase intent, and 55% growth in customer forecast; and 3) concluded that best practices to power direct-to-consumer marketing effectiveness calls for allocating 74% of marketing budgets to creating future demand (brand building) and 26% to converting existing demand (sales activation), targeting broadly to expand the customer base, employing emotional advertising to build direct-to-consumer brands and drive sales and profit, being known before you are needed, and buying lots of ads in all days and dayparts. 
Thanks to those who sent comments on last week’s column “
along with Captain Max with Right Now Traffic, Greg Schaeffer with weather, and Louis Lee as news contributor. From 9:00 am to 10:00 am is “The Brad Giese Show” with Max O’Brien as producer and contributor. From 10:00 am to 12:00 noon is the new “Brian Joyce Unfiltered” program with Jim Stevens as producer. Cumulus Chattanooga operations manager Scott Chase comments, “Jed and JR are among the most recognizable and trusted talents in the market. The combination of their energy, enthusiasm and positivity is perfectly suited for morning drive. Brian Joyce has a lot to say, and this new time slot gives him the opportunity to dig into the issues that the community is talking about.” 
industry leaders about public relations and related topics. The conversations span public relations, PR best practices, the media, 
marketing, strategy, career development, profiles of PR pros, and more. The show airs Mondays at 5:00 pm on Hofstra University’s award-winning WRHU-FM and WRHU.org on Long Island and is available on most podcast sites. TALKERS founder Michael Harrison is Goldman’s guest this week talking about the general state of radio, news and public relations as we move further into the digital era. Both Hofstra graduates, Goldman and Harrison sit on the university’s Lawrence Herbert School of Communication Dean’s Advisory Board. 
personalities, programmers and operators who contributed with greatness to the radio industry and have since passed away. The 2023 class includes: talk radio personality Bob Grant, Saga Communications chief Ed Christian, and talk personality Long John Nebel. Radio Hall of Fame co-chair Kraig T. Kitchin comments, “It’s heartfelt recognition to see these individuals and their career contributions to the radio industry recognized with this induction. They’ve made a forever impact on the audiences and businesses they interacted with and for that, we’re grateful.” 
sports radio, starting at 570 KLIF in 1994 and eventually joining host Norm Hitzges in moving to 1310 The Ticket [KTCK-AM] in 2000.” Friedman’s brother Joel posted the news of his passing on Facebook, says, “It is with a heavy heart that I share the news of my brother’s passing. Many of you knew about his health battle over the past several years, and he had been doing remarkably well considering everything he had gone through.”