Industry News

TALKERS News Notes

iHeartMedia chairman and CEO Bob Pittman and COO CFO Rich Bressler will participate in a question and answer session during the Goldman Sachs Communacopia + Technology Conference on September 7 at 3:25 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website. A replay of the webcast will be available in the Events & Presentation section of iHeartMedia’s Investors homepage.

Triton Digital announces that it is integrating data with YouTube views of podcast episodes into its Triton Podcast Metrics. With this data, publishers can now view how their content is consumed on YouTube in conjunction with their overall podcast downloads.

The Kansas Association of Broadcasters announces the Hall of Fame inductees and Distinguished Service Award honoree for 2023. KSU professor and longtime broadcaster (WGN, Chicago; WGST, Atlanta; Coast to Coast AM) Ian Punnett is the Distinguished Service Award honoree. Mike Manns, Dale Morrell, and Randy Picking are the Hall of Fame inductees. See more about them here.

Industry News

Yesterday’s (8/22) Top News/Talk Media Stories

Former President Donald Trump’s co-defendants begin setting bond in Fulton County, Georgia case; Trump’s skipping tonight’s GOP debate and his plans to release a sit-down interview with Tucker Carlson; the 2024 presidential race; the Hunter Biden special counsel investigation; President Joe Biden’s visit to Maui; Vladimir Putin missing from the BRICS summit & the related U.S.-China relations; the Russia-Ukraine war; and the heat dome bringing sweltering conditions to the South and Midwest were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

“Hey, Let’s Hang Out Under the Boardwalk!”

imLong before AM radio was the band dominated by spoken-word programming, its early Top-40 stations were catering to the rabid demand for R&B and rock ‘n’ roll from America’s teenagers. Mark Wainwright – former WSYR, Syracuse morning talk host and a veteran radio performer – writes about a big hit record made on this date 59 years ago. He says, “Surprisingly, that iconic summertime feel-good song almost never made it to vinyl.” Read about what happened here.

Industry News

Radio’s Reliance on Power Companies and Internet Impact Ability to Serve

KSCO, Santa Cruz owner Michael Zwerling says as his station prepared to present a program on preparing forim the next big earthquake, ironically, the station lost power numerous times causing continuous off-and-on power situations that impacted the station’s broadcasts. Zwerling says each time the power went out and the generator kicked on – something that happened numerous times – it put stress on the transmitter and the generator. Complicating matters was that the station’s infrastructure – as well as the phone company’s and PG&E’s — is dependent on the internet and that requires consistent power. This puts stations’ abilities to serve at a disadvantage. Zwerling talks about this problem in an audio clip here.

Industry News

TALKERS News Notes

Red Apple Audio Networks says it’s now affiliated with 214 stations since its launch 18 months ago and its programming is heard in 15 of the top 25 DMAs, including its flagship 77 WABC, New York.

Dick Broadcasting transitions WRNS-AM, Greenville, North Carolina to a sports betting format using content from VSiN, The Sports Betting Network. The station is being rebranded “Bet on the Bull 960 AM.”

OutKick will host a one-hour special titled, “OutKick on Fox,” that will air Sunday (8/27) at 10:00 pm ET on FOX News Channel. OutKick founder Clay Travis and hosts Tomi Lahren and Charly Arnolt will “provide their unfiltered opinions on sports, culture, and the topics Americans are talking about right now.” Special guests will include Riley Gaines, host of the “Gaines for Girls” podcast on OutKick, OutKick.com columnist Mary Katherine Ham, and former NBA player Enes Kanter Freedom.

Zimmer Midwest Communications announces listeners to its Springfield, Missouri stations – including news/talk KWTO, raised a record $38,770 during the 12-hour Honor Flight of the Ozarks Radiothon on August 18. Money raised from the radiothon goes directly to send local veterans to Washington, DC on honor flight missions to visit the World War II, Korean and Vietnam War Memorials, the Navy, Air Force and Marine Corps Memorials, and many others.

The Premiere Networks syndicated “Dan Patrick Show” is broadcasting live from Ireland for the Aer Lingus College Football Classic featuring the University of Notre Dame vs. the United States Naval Academy game at Aviva Stadium on Saturday (8/26). “The Dan Patrick Show” will originate from 9 College Green in the Temple Bar district of Dublin tomorrow through Friday. The Dan Patrick crew will also be joined by actor Will Ferrell.

Industry News

Yesterday’s (8/21) Top News/Talk Media Stories

Former President Donald Trump’s legal battles; the 2024 presidential race and Wednesday’s GOP debate in Milwaukee; President Joe Biden visits Maui; the Hunter Biden special counsel investigation; tropical storm Hilary hits California & the Southwest as tropical storm Harold threatens Texas; immigration and border security; and the South and Midwest hit with brutal heat dome were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: Embrace “Car Radio”

By Holland Cooke
Consultant

imAs this week’s first Republican presidential debate looms, my FOX News Radio-affiliated client stations are irked. Thanks to their network, they’re carrying it live, and locally sponsored, and promo-ing it aplenty. A couple of my clients will travel to Milwaukee to wrap pre- and post-game color around the play-by-play. So, yuh, they’re irked.

Listen somewhere else

 FOX News Radio newscasts invite listeners to hear the debate live, at FoxNewsRadio.com. Hello?

I talked one client down-off-the-ledge, by reminding him that anyone who wants to watch the debate, and can, will. And that anyone who’s driving cannot and won’t likely drive distractedly-enough to somehow stream it from a website in-car.

For decades, I’ve scripted promos for events like this, and the Super Bowl and World Series, by offering that “if you’ll be in the car tonight,” and/or “if you can’t be near TV,” and/or “if you’ll be at work,” we’ve got it on radio.

Hey, if I was FOX News Radio, I’d do the same thing. But when one client called to complain and asked “could you at least add ‘…and many of these FOX News Radio stations?’” he was told they’d run-it-up-the-flagpole.

im

It could be worse. You’re not a TV station.

THEY should be livid, as NBC uses affiliates’ air to say watch Peacock. Channel-surf, and you will be lured to Paramount+ or Discovery+ or Disney+.

And this didn’t happen overnight, as I demonstrated several years ago in a TV report about the TV switch-pitch (https://youtu.be/2o3CpTz66JY).

So, embrace radio’s preeminence in-car, and not just when plugging special coverage. Program and promote everything as though you’re talking to busy people behind the wheel. Nobody sitting stiller will feel rushed.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: TV Knows Best

By Steve Lapa
Lapcom Communications Corp
President

imBulletin: “Linear TV” is no longer the winner.

Linear TV is tech talk for combining over the air and cable TV, and according to Nielsen, July 2023 was the first-time streaming TV was the winner, as streaming captured most TV viewing.

From Netflix to YouTube, we are watching more content on streaming channels than linear TV. You have read about the resurgence in “Suits,” the legal drama that originally aired 2011-2019 and is now drawing 18 billion minutes of viewing on Netflix. Whether those 18 billion minutes are part Meghan Markle curiosity or part writers’ strike, does not matter. Those 18 billion minutes of viewing helped drive streaming viewership to an all-time high. Maybe streaming grabbed a page from that old radio handbook that starts with “Content is King.”

But the companies controlling the streaming ad-free experience on Netflix, Disney, Hulu, etc. seized the opportunity and raised rates. Soon, it will cost you more every month to watch your favorite content ad-free.

Wait a minute! Did I just say the ad-free experience as in commercial free or no interruptions? Did the streaming guys just take another page from the well-worn radio programming handbook and turn the commercial-free model upside down to increase income? Streaming channels will deliver commercial free programming and charge you anywhere from $13.99- $21.99 a month as the fees double and triple depending on when you started your subscription.

How about our friends at Amazon Prime jumping on “Thursday Night Football,” or Apple and Peacock pushing baseball? Do not forget the YouTube NFL packages starting at $250. No, this is not a veiled plug for paid programming, nor is it a critique of the value propositions offered in the streaming world. Time for a long look in the mirror:

— The commercial-free experience began when radio programmers dropped the commercials, programmed longer, commercial-free segments to drive listenership and ratings up. In the short term it worked. My hand is in the air, guilty as charged. Maybe I was one of the lone radio management voices who asked, “Then what, run the spots and drive the audience away? Are we sending the wrong message?” We were dumb. After commercial free came rates, packages, and promotions. None of us said, “Raise the rates when the commercial-free stops!” The streaming guys got it right – just raise the rates.

— There is no older radio programming mantra than “Content is King.” You can name the iconic talents with one word, Howard, Rush, Imus, yet major radio organizations struggle as they search for great, soon-to-be iconic talent. It is faster, easier, and more lucrative to become a Tik-Tok, YouTube, or Instagram star.

These are all just examples of how radio was first in and stopped innovating. There is some good news on the horizon. Facebook is stepping back from the news business as news organizations ban together and ask for compensation. This could be the first chink in Facebook’s 113-billion-dollar ad armor. Maybe not. Either way, the old school top-of-the-hour newscast, or large market all-news radio should be re-imagined, opening the door to the next generation of innovators.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Erick Erickson’s Gathering Draws Almost 1,000 to Atlanta

im

WSB-AM/WSBB-FM, Atlanta-based, nationally syndicated talk radio host Erick Erickson presented “The Erick Erickson Show Gathering” in Atlanta last Thursday through Saturday (8/17-19) that drew almost 1,000 of Erickson’s listeners from his markets across the country. During the event, Erickson conducted 16 hours of interviews with GOP presidential candidates including Chris Christie, Ron DeSantis, Nikki Haley, Mike Pence, Vivek Ramaswamy, and Tim Scott, and Senators Tom Cotton (AR) and Joni Ernst (IA) plus Congressman Rich McCormick (GA); and Governors Brian Kemp (GA) and Glenn Youngkin (VA). Press from six countries covered the event and more than 90 local television and radio markets ran stories about the event. Erickson says, “Bringing my audience from across America together to be up close with presidential contenders and conservative leaders is something no one else does. This was my tenth time since starting my show on WSB. Since going into syndication with Compass Media earlier this year, it just made sense to expand the footprint of the Gathering to all my listeners and online readers nationwide. We kept the ticket price very low and relied on sponsors because we didn’t want to burden the audience. The conference isn’t intended to be a profit center. It’s to build lasting relationships with affiliates, listeners, and readers.” Pictured above is Erickson (left) interviewing Governor Youngkin (center) and Governor Kemp (right).

Industry News

ESPN Radio Unveils New Daily Lineup

After numerous media reports about the new daily lineup at the ESPN Radio network, the company issues a press release announcing the programming schedule that will take effect on September 5. As reported earlier, the new morning show will be hosted by Chris Canty, Evan Cohen, and Michelle Smallmon (the name of theim show will come soon), Mike Greenberg’s “Greeny” show remains in the 10:00 am to 12:00 noon ET slot. Chris Carlin and Joe Fortenbaugh host the 12:00 noon to 3:00 pm ET show (again, the name will come later), Freddie Coleman and Harry Douglas host the 3:00 pm to 7:00 pm ET “Freddie & Harry” show, followed by Amber Wilson and Ian Fitzsimmons hosting the “Amber & Ian” show from 7:00 pm to 10:00 pm ET.

Industry News

Top News/Talk Media Stories Over the Weekend

The legal battles facing former President Donald Trump; the 2024 presidential race; the Hunter Biden special counsel investigation; tropical storm Hilary heads toward Southern California; the aftermath of the Maui wildfires; China’s negative economic news and U.S.-China relations; the Russian lunar mission crash; and the uptick in COVID cases were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Top News/Talk Media Stories for Week of August 14-18

The latest indictment of former President Donald Trump and his legal battles combined as the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the 2024 presidential race, followed by the special counsel investigation of Hunter Biden at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Yesterday’s (8/16) Top News/Talk Media Stories

The latest indictment of former President Donald Trump; the 2024 presidential race and next week’s GOP debate in Milwaukee; the aftermath of the deadly wildfires in Maui; the Hunter Biden special counsel investigation; the Florida Black history teaching controversy; Russia’s blocking of the shipping corridors in the Black Sea; the Canadian wildfires; and the uptick in COVID cases were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Barr Named Digital Media Director for CMG Orlando

Cox Media Group announces that Kaylee Barr returns to the company as digital media director for the Orlando operations that includes news/talk WDBO-AM/FM plus WFTV-TV and five music radio brands. Barr first servedim with CMG in 2016 as a developmental marketing intern. She served on the community affairs department at WFTV-TV and as a digital campaign specialist and digital sales specialist for CMG Orlando. Director of sales Ashley Williams says, “I couldn’t be more excited about Kaylee returning to our team. Her digital acumen and experience will increase the value and results we deliver for our clients. Additionally, she’s a servant leader who cares deeply, making her the perfect fit for our team.”

Industry News

Public Radio’s “The World” Hits Record Number of Affiliates

The GBH and PRX produced public radio news show, “The World,” is now airing on a record 376 public radio stations across the United States and in Canada. The two public media organizations say the program is heardim by more than 2 million people nationwide on a weekly basis. “The World” executive producer Dan Lothian says, “We’re delighted to welcome people from Florida, Wisconsin, Nevada, Ohio, Iowa, New York, Michigan, Illinois, and Kansas to the hundreds of communities listening to The World’s global coverage. As we reach this exciting audience milestone, we remain committed to bringing all our listeners nuanced coverage of the most critical global issues of the day, fueling informed conversations about international affairs.”

Industry News

Yesterday’s (8/15) Top News/Talk Media Stories

The fourth indictment of former President Donald Trump in the Georgia 2020 election case; the 2024 presidential race; the Hunter Biden investigation; the aftermath of the Maui wildfires; the Nordstrom’s Los Angeles flash mob robbery and San Francisco retailer Gump’s open letter to California politicians; the one-year anniversary of the Biden administration’s Inflation Reduction Act; the Russia-Ukraine war; the next congressional budget battle; and the Montana climate lawsuit were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

New Research Reveals AM/FM Powerful Platform for Movie Releases

The latest blog post from the Cumulus Media | Westwood One Audio Active Group presents data from content testing research firm Screen Engine/ASI that indicates AM/FM radio is a powerful platform to launch theatrical releases. In the case of the coming film The Expendables 4, Screen Engine /ASI’s Audience Engine surveyed 2,389 people exposed to the trailer for the film and questioned them about their desire to see the movie. The result was that “heavy AM/FM radio listeners are +17% more likely to want to see The Expendables 4 in the theater than heavy TV viewers and +15% more likely that the general population.” See the blog post here.

Industry News

WFDF, Detroit Flips to Sports; Former Talk Hosts “Infuriated”

The Detroit Metro Times is reporting on the flip of Kevin Adell’s WFDF-AM, Detroit from urban talk to sports talk and the response to the move from numerous people who hosted shows at the station. Adell bought the former Radio Disney station in January of 2015 and launched “910 The Superstation” featuring Black talk hosts whoim were not paid but given the ability to get their message out. Adell promoted the station as “Detroit’s Only Urban Tall Station” via billboards throughout the metro area. The Metro Times piece says hosts learned of the change in an email delivered last Friday night that said, “Your show will no longer air on WFDF 910AM Superstation. All access passes have been revoked and you are no longer allowed on the premises. The guard has been notified not to give you entry.” The piece goes on to say, “The terse email and sudden change infuriated some of the hosts and prompted others to accuse the owner, millionaire Kevin Adell, of exploiting Black people by turning racial anxiety into entertainment and failing to pay the hosts for their shows.” But Adell tells the paper “the format was no longer profitable and only attracted about 2,100 listeners a month, an abysmally small audience for a radio station. ‘When you look at it, no one supported it. I couldn’t get the community to support it.’” Read the Metro Times story here.

Industry News

Yesterday’s (8/14) Top News/Talk Media Stories

Former President Donald Trump is indicted by a grand jury in Georgia; the 2024 presidential race; the special counsel investigation of Hunter Biden; the wildfire destruction of Lahaina, Hawaii; a Montana judge rules in favor of young climate activists; Russia’s economic troubles and the ongoing war against Ukraine; the battle between Florida Governor Ron DeSantis and Disney; and the Blind Side controversy were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Nobody Cut Their Way to the Top

EDITORS NOTE:  In addition to conveying a powerful message, the article below by industry expert, consultant and TALKERS contributor Steve Lapa contains a tremendous limited-time opportunity for the readers of this publication to partake in a free offer to receive a valuable radio sales support tool.  We strongly suggest that readers involved in any way with radio sales read this article and take advantage of Steve Lapa’s offer at the end of the piece.    

By Steve Lapa
Lapcom Communications Corp
President

imRadio station personnel could be facing the worst environment – ever!

Endless bankruptcy headlines. Painful personnel cuts. Soaring retail prices. A number of radio companies are struggling, preparing for the worst and there is no cavalry in sight. No matter where we start sorting through the current tsunami of problems, every solution typically ends up in the same place: more income.

I could never understand why we don’t just cut to the chase. It would be a lot more efficient and a lot less painful if we all agreed on one premise – nobody cut their way to the top. Cost conscious, attention to expense detail and planned expansion is one thing… however destroying motivation, morale, passion and attraction for the radio business is fatal. Yet we continue to repeat the same mistakes. What do they say about doing the same thing over and over and hoping for a different outcome?

Imagine if you invented the medium today. Simple advertiser pitch: reach 83-90% of the US population for a CPM lower than your favorite Starbucks drink. Yet, radio still has the never-ending low man on the electronic media totem pole advertising image. Consider all those direct response advertisers who started on radio and “graduate” to TV. Where were the radio sellers partnered with creators focused on performance? It’s a mess, I know. What does it take to power through a mess like the one we are in now? How do we come out the other side generating income for our companies, our families, and ourselves?

Start by looking in the mirror. Re-commit to getting your skills razor sharp and get your focus laser targeted. If you are a seller, manager or owner, re-educate yourself. If you are on the programming or on-air side, passionate about your content, help your sellers and managers. Time to learn the skills necessary to help your team and yourself at the same time. The radio business is becoming so undervalued and distressed, beaten down by too much debt and not enough disciplined, strategic thinking.

Let me step up. I AM WILLING  to share my 40+ years of proven sales and management performance system with you for FREE. No risk, no exchange of dollars, because if we do not fix the radio problem NOW, we all go down together. Radio companies are preparing for the worst. Stop waiting, stop hoping. Go to https://3MinutePlanner.com and take advantage of my offer to help. Sellers, managers, owners, new-think programmers and talents, time to mount up and join the radio cavalry!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Entitled? Or Enabling?

By Holland Cooke
Consultant

imThose are the two consultant buzzwords that hosts I coach are hearing in their sleep. And a couple more “E” words: Empathy and Empower.

“The Greatest Generation” led the way

My dad spent 3+ years half a world away during World War II and when he and the rest of “our boys” came marching home, the world we grew up in was set in motion. After all the sacrifices those years asked, life was good again, better than ever for my parents, children of the Great Depression.

Our grandfatherly president – a war hero general – built us an Interstate Highway System, and Dinah Shore sang, “See the USA in a Chevrolet.” The G.I. Bill helped vets through college, and low-interest mortgages fueled a housing boom. Life was good in the leafy cul de sac, where 78.3 million people my age were born. 65-some million of us are still around, wearing progressive lenses and comfortable shoes, insured by Medicare and collecting Social Security.

im

Now, it’s our turn

Like that two-front war we survived in the 1940s, we are again doubly challenged.

  • COVID knocked the world off-balance. Those now indignantly second-guessing a better-safe-than-sorry shutdown don’t seem to recall freezer trucks as makeshift morgues. We chuckle as Zoom tells workers to come back to the office, but labor unions are flexing their muscle in this full employment economy. That’ll happen when a virus subtracts a million Americans WHILE Boomers retire, and others reassess and subsist on the gig economy. The New Normal isn’t.
  • Anger as the new joy. And it’s not all Trump’s fault. He didn’t invent grievance and resentment. He just made it popular; and soreheads one-up each other in social media that seems like consequence-free venting, until the next gun nut opens fire.

Listeners are wondering “What NEXT???”

Eggs are down, gas is up again (since last month, though down almost 20% in a year). Tornadoes, floods, scorching heat, baseball-size hail, devastating wildfires… all of which raise prices. We shoot down China’s spy balloon, and their (and Russia’s) war ships loiter off Alaska. Trump! Hunter! 2024! After all the fuss about vaccines, polio resurfaces in New York and leprosy (!) cases are rising in Florida. No wonder Barbie is breaking box office records.

Is the appeal of solutions not obvious? More useful than argument? While everyone is coping, are we offering noise? Or news-you-can-use?

I’m cautioning any talker willing to listen… to listen. “Enabling” dialogue is the-opposite-of “entitled” monologue. Empower listeners, by letting them weigh-in. Empower them with access to guests whose advice they value. Three-way talk like that enables them (and enables them to quote you).

Your empathy is a gift.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry Views

Kim Komando is This Week’s Guest on Harrison Podcast

im

Syndicated talk radio star, newspaper columnist, and internationally renowned technology expert Kim Komando is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Known to her millions of listeners and readers as “America’s Digital Goddess,” Komando has been burning up the news and talk radio airwaves as a leading authority on the evolving technology and sociological impact of the digital era for the past three decades. Among her numerous honors, she is a Radio Hall of Fame inductee and past recipient of the TALKERS magazine Woman of the Year award. This outstanding broadcaster and modern-day thinker produces, hosts, and distributes a weekend radio talk show, a couple of new daily shows and a number of short-form features about computers and digital technology from her studio at WestStar TalkRadio Network in Phoenix, Arizona along with her husband Barry Young, a legendary radio personality in his own right and an extremely adept businessman. Together they built a multi-million-dollar empire based on her keen intelligence, outstanding personality and extraordinary understanding of the new era. Harrison and Komando engage in an illuminating conversation about the benefits and dangers of artificial intelligence and other technological developments that are changing the world at lightning speed, including the two-pronged threat of Big Tech’s growing domestic power and China’s push for international hegemony. Don’t miss this! Listen to the podcast in its entirety here.

Industry News

The Weekend’s Top News/Talk Media Stories

The appointment of David Weiss as special counsel to investigate Hunter Biden; Fulton County Georgia district attorney Fani Willis’ expected indictment of former President Donald Trump and others in connection with the 2020 election; the wildfires in Maui that have killed 96 people; the 2024 presidential race; Nordstrom flash mob robbery; the police raid on the Marion County Record newspaper in Kansas; the military coup in Niger; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

NHPR Names Leah Todd Lin VP Audience Strategy

New Hampshire Public Radio announces that Leah Todd Lin joins the public media firm as vice president for audience strategy. In this role, she will manage and lead efforts across the organization to reach and build newim audiences and deepen NHPR’s relationship with existing users. She will supervise NHPR’s digital team, programming team, and marketing efforts. Lin comments, “I’m thrilled to join this ambitious team to lead audience strategy at NHPR. I deeply believe in the mission of public media and am passionate about journalism as a means to inform communities, spark civic engagement and enrich our quality of life.” She most recently served with Solutions Journalism Network in which she worked with newsrooms across the US managing editorial and audience engagement initiatives as collaborations manager.

Industry News

Top News/Talk Media Stories for Week of August 7-11

The numerous legal battles facing former President Donald Trump and the expected charges coming from Fulton County Georgia district attorney Fani Willis combined as the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was Hunter Biden’s “on hold” plea deal and Republicans’ push to investigate the Biden family finances, followed by the 2024 presidential race at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in the news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry Views

ENOUGH! The Selling Culture Has Failed Radio

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

The creeping culture of sales-determines-all has brought the industry to this moment of despair. The selling culture has failed the medium. It is time to, once again, segregate the sales and programming departments. Take the budgets away from the program directors and inspire them to create exciting UNPREDICTABLE programming.

Earnings calls for most radio companies were held this week. Not pretty. Declarations of the demise of radio are constant, emotional, and desperate. Bleak conditions in the radio industry have occurred before. A review of past crises and how they were overcome is constructive, urgent, and essential.

For example, in 1952, network TV was launched and showed signs of success. NBCABC, and CBS moved their money from radio to TV. Longform radio shows were cancelled leaving stations across the country with a problem. At the time, most radio stations were small shops, usually family-owned, therefore the need to add hours of local programming was a financial challenge. The solution was presented by a programmer.

Todd Storz’ family owned stations in Omaha, Kansas City, Minneapolis, New Orleans, St Louis and Oklahoma City. He was young and obsessed with radio. His stations were losing money and the future, without network show blocks, was uncertain. Todd ate at a diner daily and noticed that even after it closed, the waitresses put their own money in the jukebox to hear the same songs they had heard all day. Hit after hit. Todd created a list of the top 40 songs, built a production sound and put it on his Omaha station. The station was #1 overnight. His top 40 format was aired on his owned stations with the same results.

Ruth Meyer was the program director of WMCA, New York where she established the GOOD GUYS dynasty. Before WMCA Ruth was the PD of Storz’s station in Kansas City. I asked her who did what at Storz and she said, “It was all Todd.” Todd was a programmer who never spent a day in sales. Storz’s programming idea changed and, yes, saved the industry.

When Todd died at 38 years of age his father – a businessman – took over the company. After Todd’s death, the stations died too. Why? Storz station manager Deane Johnson explained, “Todd’s death [and the control of the radio stations falling to Todd’s father] brought about a shift from a ‘programming company’ to a ‘money company.’”

Radio’s next challenge was FM. It is a popular myth that the shift from AM listening to FM was driven by the higher quality of the FM signal. FM’s signal had been available since 1948. No one listened.

You don’t go to iMAX to watch the huge, superior white screen. You go to watch a movie on the huge superior white screen. When the FCC mandated an end to AM/FM simulcasts, the general managers had no idea what to do and isn’t it time for golf?

Obsessed, very young radio fanboy programmers such as Michael Harrison and Allen Shaw joined with frustrated senior programmers like B. Mitchel ReedScott MuniMurray the K and Tom Donahue to EXPERIMENT with new programming techniques. They imagined and implemented progressive rock, free-form, album rock. THEN the crowds came to FM to hear exciting UNPREDICTABLE programming.

In 1966, Tom O’Neil, the founder/chairman of RKO General owned many money-losing, major market stations. The solution? Better sellers? Better sales training? A sales master course? No. The answer was Bill Drake. O’Neil hired Bill Drake and allowed him to create exciting UNPREDICABLE programming. Drake’s programming saved many RKO stations and was copied by hundreds of stations across the country. Drake’s programming saved them, too.

ALL of radio’s challenges today can be solved with programming invented by programmers free to program. Enough with “it’s not in the budget.” Enough with “it will bring in money.” Enough with “it’s good for sales.” Enough with talent having to generate half their salary in billing to be retained. Enough!

Unleash today’s program directors to follow their instincts, their facts and no more having to check with corporate. Why? Because checking with corporate hasn’t worked. Checking with corporate stops the flow of ideas, it freezes them in time. Radio is live, in the moment. When radio programming is frozen in time it MUST failGive up corporate engagement. Let programmers surprise you.

To quote a mentor, ABC Radio Network’s VP Dick McCauley (a sales guy), “A great salesperson is one who has a great product.” He said it a lot.

Walter Sabo was the youngest executive vice president in the history of NBC. He was the programming consultant to RKO General longer than Bill Drake. According to a Sirius corporate EVP, “Sirius exists because of what Walter Sabo did.”  He hosts a Talk Media Network radio show as Walter M. Sterling, “Sterling on Sunday.” Find out more here: www.waltersterlingshow.com  Contact him at walter@sabomedia.com or 646.678.1110

Industry News

Yesterday’s (8/9) Top News/Talk Media Stories

The indictments of former President Donald Trump, including the revelation of a previously secret memo to overturn the 2020 election and special counsel’s securing a warrant to search Trump’s Twitter account; the Hunter Biden “on hold” plea deal and calls for an investigation into the Biden family finances; President Joe Biden announces rules restricting investment in Chinese artificial intelligence; the FBI kills Utah man who allegedly threatened Biden; Ecuador presidential candidate Fernando Villavicencio is assassinated at a campaign event; Ukraine’s slow counteroffensive against Russian troops; and the deadly wildfires in Hawaii were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

FSR’s Rob Parker Enters NABJ Hall of Fame

FOX Sports Radio personality Rob Parker – co-host of “The Odd Couple with Chris Broussard and Rob Parker,” MLB Network analyst, and founder/editor of MLBbro.com, was inducted into the National Association of Black Journalists (NABJ) Hall of Fame on August 4, in Birmingham. NABJ says Parker was honored for hisim 37-year career in journalism, during which he broke barriers and uplifted young sports writers. Parker says, “There’s nothing better than being honored by your own people, your peers, so this is very special to me. I want to thank my family, my friends, all the people who have supported me throughout the years, all my mentees – they fuel me, they inspire me every day. How I got here is that plenty of people helped me along the way, and that’s what it’s all about.” Premiere Networks president Julie Talbott says, “We couldn’t be more proud of Rob. He truly deserves this recognition for his trailblazing career in sports journalism, and for his continuing efforts to elevate and mentor the next generation.”

Industry News

WABC’s Frank Morano Hangs with The Sopranos Cast Members

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Pictured above is WABC, New York overnight host Frank Morano with some of the cast of “The Sopranos,” who stopped by his “The Other Side of Midnight” program to talk about why people still care about “The Sopranos” so many years later, cigars, and the fascinating lives of the actors. In the photo are (l-r): Dan Grimaldi, who played Philly and Patsy Parisi; Morano; Robert Funaro, who played Eugene Pontecorvo; and Jason Cerbone, who played Jackie Aprile, Jr.

Industry News

Yesterday’s (8/8) Top News/Talk Media Stories

Former President Donald Trump’s legal battles and Judge Aileen Cannon’s challenges to special counsel Jack Smith’s use of the grand jury; the expected indictment of Donald Trump under Georgia’s RICO statue by Fulton County DA Fani Willis; the 2024 presidential race; the Ohio referendum to raise the threshold to amend the state’s constitution fails; reports of China’s sluggish economy; the Russia-Ukraine war; and the $1.58 billion Mega Millions winning lottery ticket is sold in Florida were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

KIRO-FM, Seattle Announces New Midday and Evening Shows

Bonneville International announces that after an extended search, it is announcing the addition of two new programs to the lineup at news/talk KIRO-FM, Seattle “Newsradio, 97.3 FM.” After the untimely death of early afternoon host Dori Monson in late 2022, KIRO-FM welcomes Jack Stine (below left) and Spike O’Neill (below right) as permanentim hosts of the 12:00 noon to 3:00 pm program, effective Monday (8/14). They have been the interim hosts since February. Additionally, Jake Skorheim has assumed hosting duties for the evening program “KIRO Nights.” Skorheim was the producer for the Dori Monson show from 2009 through 2016. Bonneville Seattle director of news and talk improgramming Bryan Buckalew says, “I’m thrilled about these new shows, and I hope our audience will be too. Listeners can expect dynamic conversations based on the top news stories of the day, keeping our community informed and entertained. Jack and Spike have good chemistry and a keen sense of humor. They do a great job of blending informative discussions with lighthearted banter. In an era marked by divisiveness, Jack and Spike emphasize common ground over polarizing debates. Their show demonstrates the power of dissecting complex issues rather than simply magnifying superficial differences.” Buckalew adds, “I couldn’t be more excited to have Jake back in the building. He is thoughtful, creative, and has a great sense of humor. I look forward to listening as Jake develops his distinct voice and builds an audience across a diverse range of digital platforms.”

Industry News

Yesterday’s (8/7) Top News/Talk Media Stories

The indictment of former President Donald Trump in connection with the events of January 6; the 2024 presidential race; the “on hold” plea deal by Hunter Biden and calls for an investigation into the Biden family finances; today’s Ohio ballot initiative to make changing its constitution more challenging; Ukraine’s troop losses as it attempts a counteroffensive against Russian troops; the severe weather affecting the Eastern U.S.; and tonight’s drawing for the $1.55 billion Mega Millions lottery were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: The Agony of Complacency

By Steve Lapa
Lapcom Communications Corp
President

imWhat happens when the world-wide leader is for sale? When they stopped spanning the globe 25 years ago, I thought the budget cut would help the leader. I could still hear the great Jim McKay describing the agony as Vinko Bogataj rolled down that ski slope in utter defeat. There were so many different images of the thrill of victory, but for most of the 37 seasons of “Wide World of Sports,” the agony of defeat was forever connected to that helpless Yugoslavian skier.

Maybe the real story of Disney/ABC/ESPN’s “Wide World of Sports” is lost in the silo of being first in on the marketing ladder and not recognizing opportunity.

The world-wide leader was the first to televise Wimbledon, the Indy 500, and who could forget the Pro Bowlers Tour? Not recognizing the need to expand into targeted sports coverage, pre-empt competitive efforts, and experiment with new media may be a flaw in an otherwise crown jewel. Did Mickey Mouse see the “Rugrats” coming? You mean history repeats itself when the successful get complacent and positive paranoia is the domain of the dot-com entrepreneurs?

Ok, it’s getting a little heavy here. This column is about sales and marketing, not business theory or case studies. Or is it?

The lessons here are classic and are a direct connect to your commission check.

ESPN is searching for answers, and when billions in ad sales, cable fees, streaming subscriptions and theme park attendance isn’t enough to goose the growth curve, well, Houston, we’ve got a problem. But let’s learn how to work with what surrounds us.

— What are the biggest challenges to your business base?

— Can you identify the challenges in your control, and which are not?

— How would you rank your competitors?

— As your local ad market shifts into more digital advertising, who are the winners?

— Can you name the five biggest digital-social media ad spenders in your market?

— Do you keep updated on new ad marketing opportunities presented to your clients?

Forgive the blurry lines that connected the dots in the Disney-ABC-ESPN story. The business lesson, however, is clear. Sellers can only control what they are asked to sell. But when complacency sets in at any level, take a time out and rethink your playbook.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Connie Welcomes the Stranger’s Call

By Holland Cooke
Consultant

imShe was the agent I enjoyed working with most over three decades I was an active real estate investor. We remain good friends, and her technique informs the work I do coaching agents – and attorneys and financial advisors and other professionals – who host ask-the-expert radio shows.

Understand the difference between “advertising” and “marketing”

Achievers like Connie do. Do you? Erroneously, these terms are often used interchangeably.

— Advertising asks shoppers to pick your product off a crowded shelf.

— Marketing makes them want to.

High-volume agents typically allocate 30% of net income to marketing, which produces leads. Lower-volume agents spend as much, or more, on advertising, which produces fewer leads. If you’re handing out mouse pads in the era of iPad, you’re late.

And you’re bucking human nature: Every…single…day, we are bombarded by SO many advertising pitches, that we lean-back-from commercials. But we lean-into storytelling, when the story hits home. One of the few things that can keep someone sitting in a parked car with the key on Accessories is the on-air attorney untangling the caller’s dilemma when it is REAL relatable.

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“Can you recommend a plumber?”

The caller isn’t Connie’s client…yet. The stranger got her name from someone else Connie had helped. Reputation. Word-of-mouth. “Got a pen?” she asks. “I’m going to give you his cell number. And let me know if he can’t help you and I’ll recommend someone else who’s helped me lately.” THAT is marketing GOLD. Instant relationship.

As is the attorney whose weekend call-in show offers that “the lawyer is in, the meter is off.” One that I coached offers words-to-live-by: “If you want someone to think you can help them, help them.”

Expensive syndicated TV spots – or hokey locally produced ads – and look-alike billboards – all blur-together in a wall of noise. As do agents’ radio copy that “If I can’t sell your house, I’LL buy it!” and attorneys hedging that “If we don’t win, you don’t pay.”

Yes, advertise. But rather than squandering that airtime touting yourself, do a commercial disguised as an informative feature, snack-size how-to guidance. And offer more-about-that in a free download checklist or podcast or other asset on your memorable domain name website. Or “Ask me!” by calling your memorable phone number. Tell ‘em, rather than just trying to sell ‘em, and you’ll sell more of ‘em.

Big-spending competitors look alike. You can sound different.

It’s the oldest, most-proven concept in marketing: Free samples, of your expertise and comforting counsel. Your trusted voice can differentiate you. Done right, these shows have callers asking, “May I call you at the office on Monday?” even before the host invites them to. BUT…

In too many cases, that weekend show is a well-kept secret, under-promoted by the station, and only available in real-time…UNLESS…the radio show is just one element of a coordinated interactive multi-platform strategy, which harvests and addresses your prospects’ relatable concerns via podcast, social media, email, those commercials I describe above, and a voicemail tactic SO obvious that few spot the opportunity.

Lots of work? You bet! An organized production routine is key. Find a producer – a Robin to your Batman – who can keep that conveyor belt humming, and he or she is every bit the hero as Connie’s plumber.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories Over the Weekend

Former President Donald Trump’s “come after me I come after you” response to his indictment on charges related to January 6; the Hunter Biden on hold plea deal and calls for an investigation into the Biden family finances; the 2024 presidential race; A Ukrainian woman is arrested on charges of being part of a plot to assassinate Volodymyr Zelensky; the Russian and Chinese ships found patrolling near Alaska last week; the hoopla surrounding the possible Elon MuskMark Zuckerberg cage match; and the Barbie movie hits record $1 billion in box office receipts were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Missouri Talk Host Settles with Feds in COVID Misinformation Case

The St. Louis-Post Dispatch reports that chiropractor and talk radio host Eric Nepute, who broadcasts on East Central Broadcasting’s “Real Talk Radio Network” on Missouri stations KRTK-FM, Hermann; KVMO-FM, Vandalia; and KTRE-FM, Steelville, has settled with the federal government. Nepute was being sued in federalim court under the COVID-19 Consumer Protection Act for peddling false information about the COVID pandemic in order to sell supplements and vitamins. The trial was set to begin on August 21 before Nepute and prosecutors agreed to pay an $80,000 fine and refrain from marketing his vitamin products as effective preventatives against COVID-19. Nepute and Quickwork LLC – a company in which he is part owner – were targeted by federal officials after Nepute claimed on his “Real Talk with Dr. Eric Nepute” program that vitamin D and zinc supplements could prevent or cure COVID-19. Nepute signed a consent order in 2021 agreeing not to disseminate information that his supplements could prevent COVID but in 2022 he caught the government’s attention for saying vitamins were more beneficial than the COVID vaccine. Read the Post-Dispatch story here.