Industry News

Yesterday’s (7/23) Top News/Talk Media Stories

The rapid assent of VP Kamala Harris to the position of presumptive 2024 presidential nominee of the Democratic Party remained the hottest topic on the nation’s news/talk outlets yesterday (7/23) followed closely by the resignation of Secret Service director Kimberly Cheatle in the wake of controversy, complaints and a tsunami of conspiracy theories flooding the talk-waves in the aftermath of the recent assassination attempt on former President Donald Trump.  Beyond that, there has been increased chatter about the Hamas-Israel war heightened by the U.S. visit of Israeli Prime Minister Benjamin Netanyahu and his address to Congress today (7/24). These major stories were followed by continued discussion of inflation, the migrant crisis, abortion and race relations according to the ongoing research of TALKERS magazine.

Industry Views

SABO SEZ: Somebody had to hire Bill Drake and Jean Shepherd

Walter Sabo

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host, WPHT, Philadelphia – daily
Talk Media Network – Sundays

For decades the number one radio station in America in revenue and audience was RKO-owned WOR, New York. RKO also owned a string of some of the nation’s most-stellar radio properties: KHJ, KFRC, KRTH, WHBQ, WAXY, WRKO, WKYS, WFYR and WROR.  Oh, and three major market TV stations, a Pepsi bottling plant and Frontier Airlines. The company was controlled by the O’Neil family and operated by chairman Tom O’Neil.

What was O’Neil’s secret?

Tom was a showman. He acquired RKO Films from Howard Hughes in 1953 to solve a problem – his independent TV stations needed movies. He bought as many titles as he could, then sold them to other TV chains and called it—syndication!

He hired programming consultant Bill Drake, personally. He hired Jean Shepherd, Robert W. Morgan, Dr. Don Rose, and, me. I got to know him very well. I was introduced to O’Neil by WOR’s midday star, Jack O’Brian. The O’Brians, Bridget, Kate and Yvonne were the best friends one could have.  Today Kate is president of news at the E.W. Scripps Company.

These were Tom O’Neil’s instructions upon hiring me to consult the company for eight years: Pay whatever you have to for a morning host. Hire the very best production person in the city. Make sure our signals are as loud as they can be, get the gadgets. Right, he knew the priorities.

Tom was not a headline grabber or speechmaker. Mr. O’Neil ran his company with a sense of humor and a focus on what was important. He knew his audience share numbers. The daily passenger load on Frontier was at the tip of his tongue as were the midday ratings for WHBQ.

He built the company and then shared management with his son Shane O’ Neil. Shane was also a showman and they were inspirational and visionary. For those eight years I never heard about budgets, sales or expenses. Yet the radio division’s profits grew by many tens of millions of dollars. Imagine!

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

VSiN Reverts To Original Ownership

VSIN LogoMusburger Media has bought back sports betting network VSiN for an undisclosed price from DraftKings; the latter acquired VSiN in March 2021. VSiN founders Brian Musburger and Bill Adee will again lead it with an eye on moving it forward. They were part of the team launching the multi-platform broadcast and content company in 2017. As Musburger explains, “A lot has changed in the sports betting industry over the past three-and-a-half years, but our original vision for VSiN still holds. We are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere. We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.” DraftKings’ chief marketing officer Stephanie Sherman notes, “DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals. We want to thank Brian, Bill, and the entire team at VSiN for a great relationship; we look forward to continuing to advertise on the network.” In addition to iconic sports broadcaster Brent Musburger, VSiN’s current talent roster includes knowledgeable sports betting experts. VSiN’s content is accessible through its 24/7 stream, as well as multiple channels including 300 terrestrial radio stations; a dedicated channel on iHeartRadio and Tune In; YouTube TV; NESN; Rogers’ Sportsnet; AT&T Pittsburgh; and Marquee Sports Network.

Industry Views

Monday Memo: Kill the Crickets

By Holland Cooke
Consultant

im

I can’t claim to be objective, but I believe talk radio isn’t just different than music radio. It’s better.

Talk doesn’t suffer the fundamental interruption music radio does from commercials (and too many of ‘em). And talk is never on in the background…especially after President Joe Biden’s announcement.

And because listeners now participate in their various media, they expect to interact. Making them the show is an opportunity music radio just doesn’t enjoy…especially after Biden’s announcement.

People who don’t much talk politics sure are talking politics now. Yesterday I heard about Biden’s announcement – I should say overheard about it – on the beach, here on Block Island, where people come to get away from it all.

On a normal day (if we have those any more), AM/FM talk stations are playing defense. As social media demonstrate, dialogue is thriving. With-or-without radio, our listeners – our advertisers’ prospective customers – are talking-to-each-other. That’s where you come in. We will only continue to own the conversation if you, the host, lead it.

im

If you haven’t already, read a book Dave Ramsey recommended to me. It’s “Tribes: We Need You To Lead Us” by Seth Godin. You can find a gently used copy for a couple bucks on Amazon. He clarifies your opportunity in a way you will find profound, “a wide-angle shot.”

This week, some “close-ups.” Here are four proven techniques to make your phone ring, and make you sound popular, which advertisers notice.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

TALKERS News Notes

Massachusetts Broadcasters AssociatioinDuring a presentation last week at Beasley Media Group Boston, the Massachusetts Broadcasters Association awarded 11 scholarships totaling $30,000. Scholarship checks were presented by MBA’s immediate past chair/Beasley Media Group vice president/market manager Mary Menna and MBA executive director Jordan Walton. According to Menna, “Beasley Media is proud to have participated in the MBA Student Broadcaster Scholarship for many years. It’s a worthwhile investment in supporting the next generation of radio and television employees.” Walton commented, “The MBA and its members have invested hundreds of thousands of dollars in our future broadcasters. We look forward to watching this group succeed in broadcasting in the years to come.” Menna and Walton delivered brief remarks to the scholarship winners before BMG Boston sports talk WBZ-FM “98.5 The Sports Hub” morning hosts Fred Toucher and Rob “Hardy” Poole spoke to the winners about their paths into broadcasting. Student Broadcaster Scholarships are given to students pursuing a career in over-the-air broadcasting and enrolled at a two or four-year accredited school.

 

Rob EllisAudacy Philadelphia sports talk WIP “Sports Radio 94” names Rob Ellis Saturday 10:00 am -1:00 pm co-host, succeeding the retired Glen Macnow. Ellis will be partnered with Mike Sielski, who said during the on-air announcement, “It’s going to be terrific. We very much wanted to keep the tone, content, and humor that Glen brought to the show.” Ellis joined WIP in 2007; left in 2015; but returned in 2018. He has previously hosted afternoons; evenings; and pre- and post-game shows of the Phillies; Eagles; Sixers; and Flyers. Ellis worked in television for 23 years and is a two-time Emmy winner.

Industry News

Top News/Talk Media Stories Over the Weekend

As reported above, the blockbuster news story about President Joe Biden’s announcement yesterday (7/21) to not seek reelection took over news/talk media platforms across the board prompting many radio stations to preempt regularly-scheduled weekend programs in favor of either live and local coverage and/or tapping into expanded news network reporting.  Stations find that listeners are interested in hearing what their favorite local hosts have to say about such stories of great magnitude as well as having the opportunity to call in and vent.  Kyle Bailey, PD of News Radio 93-9 FM and 1240 KQEN, Roseburg, OR  tells TALKERS, “We aired about 2.5 hours of coverage from FOX News Radio with whom we are affiliated yesterday (7/21).  I got a text alert while I was in the building. Interesting to hear about history taking place. I wonder how many news/talk radio stations missed this special coverage opportunity altogether because the staff wasn’t paying attention from home, or no one was scheduled to check on things? If we want to remain relevant, the industry needs to be more proactive.”  Other top stories of discussion over the weekend include a continuing analysis of the former President Donald Trump assassination attempt, the aftermath of the RNC, the GOP nomination of U.S. Sen. J.D. Vance for VP,  the migrant crisis and inflation according to the ongoing research of TALKERS magazine.

Industry News

Top News/Talk Media Stories for Week of July 15 – 19

The Donald Trump assassination attempt investigation was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Republican National Convention and the presidential race, followed by Joe Biden’s fitness for office at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Yesterday’s (7/17) Top News/Talk Media Stories

The Republican National Convention; the investigation into the Donald Trump assassination attempt and scrutiny of the Secret Service; Joe Biden’s status as the Democratic nominee; the U.S. migrant crisis; the U.S. economy; New Jersey Senator Bob Menendez’s bribery conviction; and the extreme heat and storms affecting much of the country were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry Views

A Candid Conversation with GM John Mullen of Hofstra’s WRHU-FM Now Posted

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A candid interview with John Mullen about Gen Z and the future of radio, conducted by Michael Harrison, has just been posted to the new TALKERS MEDIA YouTube channel. Mullen is general manager of one of the most celebrated and prestigious campus radio stations in America – WRHU-FM at Hofstra University in Hempstead, NY. WRHU has been honored with multiple NAB Marconi Awards – some in categories usually reserved for professional, commercial outlets. The high-profile station also has an impressive track record of working with New York City commercial radio in the production of major league PBP sports programming and then some. Some of the nation’s leading broadcasters – including legends – have come up through Hofstra’s Lawrence Herbert School of Communication. Mullen is one of academia’s most astute radio experts and is in touch with the feelings and culture of the next generation of radio and television broadcasters. The conversation between Harrison and Mullen contains important insights into the state and future of radio. To listen to and watch this compelling new installment of “Up Close and Far Out with Michael Harrison,” please click here

Industry News

Audacy: Human Voices Engender Trust

Audacy reports that according to June 2024 data from its Innovation Tracker, 75% of U.S. adults believe AI can deceive them with false information, raising concerns about authenticity and reliability and that the human voice stands out as a beacon of trust. Audacy says the data reveals that “people are more than twice as likely to trust a human voice (55%) over AI-generated content (23%). This preference also extends toim advertising, where consumers express greater comfort with audio ads crafted by humans compared to those produced by AI. This trust in human voices isn’t just a preference; it’s a critical factor in advertising and content consumption.” Further, the data shows that radio hosts are valued 2.5 times more than social media influencers for delivering news (56% vs. 22%) and twice as much for sports commentary (40% vs. 21%). Similarly, podcast hosts are preferred over social media figures when discussing social issues (43% vs. 34%). Audacy concludes, “These statistics underscore the profound impact of human voices in fostering meaningful connections and reliable information dissemination.”

Industry Views

Walker Sabo Discusses the Legacy of Dr. Ruth Westheimer on Harrison Podcast

One of the legends of radio, Dr. Ruth Westheimer, died this past Friday July 12 at the age of 96. Much has been written and said about this one-of-a-kind person all across the media since the news broke less than a week ago. She achieved enormous success on radio and television as a multi-media purveyor of information and advice about human sexuality. She was without question an historic figure whose media career was launched and flourished in the second half of her long and colorful life. It all started on radio with a program titled, “Sexually Speaking,” unveiled by brave NBC executives on WYNY-FM, New York in 1980. And Walter Sabo was there. Sabo is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview” to talk about how it all happened. Listen to the podcast in its entirety here.

Industry News

Edison: Audio Important to Female Sports Fans

Edison Research says that the study “Sports Audio Report: Female Fans” from it, SiriusXM Media, and GroupM explores the unique audio listening habits of U.S. female sports fans and shows how they interact with sports beyond the field. Some of the key findings about women who listen to sports audio are: 1) Female fans devote significant time to sports audio content: 33% of female sports fans listened to sportsim audio content in the last week; 37% of female sports audio listeners spent 5+ hours listening to sports audio in the last week; 2) Female sports audio listeners are more likely than male sports listeners to listen to sports audio with others: 80% of female sports audio listeners ever listen to sports audio with other people compared to 73% of male sports audio listeners; 3) Female sports audio listeners are turning to podcasts to seek new perspectives: 59% of female sports audio listeners and 67% of female sports podcast listeners say yes that they consume sports audio to hear unique perspectives on sports topics not covered in other media; and 4) There is an opportunity with female sports audio listeners as they lack a wide variety of content: 35% of female sports audio listeners agree that there aren’t enough sports audio programs that give different perspectives; 34% agree that there aren’t enough audio programs that cover the sports they like/follow.

Industry News

Yesterday’s (7/16) Top News/Talk Media Stories

The Republican National Convention; the Donald Trump assassination attempt investigation and the threat from Iran; the ongoing controversy over Joe Biden’s fitness to serve; Senator Bob Menendez convicted of bribery; Biden suggests term limits and ethics code for Supreme Court justices; Israel’s strikes in Gaza; and the heatwave affecting much of the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Yesterday’s Top News/Talk Media Stories

The Donald Trump assassination attempt aftermath; Trump picks J.D. Vance as his vice-presidential candidate; the RNC in Milwaukee; Joe Biden’s competence and the presidential race; Judge Aileen Cannon rules Trump special prosecutor Jack Smith was illegally appointed; Russia convicts U.S. journalist Masha Gessen in absentia; Russia and China conduct joint military operations; the Israel-Hamas war; and the extreme weather affecting much of the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Talk Radio Responds to Trump Assassination Attempt; Numerous Stations Break into Programming to Field Calls from Listeners

When a would-be assassin attempted to shoot former President Donald Trump during a campaign rally in Butler County, Pennsylvania just after 6:00 pm ET on Saturday (7/13), many American news/talk stations were airing either pre-recorded or network programming. Stations were able to turn to their national news organizations for network coverage since most had reporters covering the rally. Many stations called in their local talent to connect with listeners who wanted to talk about the event. Bruce Collins is PD and newsim director at Cumulus Media Dallas-Fort Worth. He tells TALKERS, “We immediately texted and sent push notifications on WBAP and KLIF and then went to FOX News Radio for wall-to-wall coverage. I then called in our WBAP morning hosts Ernie Brown and Carla Marion to talk with medical experts, police officials, and Secret Service experts in between the FOX coverage. After Ernie and Carla, WBAP PM drive host James Parker took over and fielded local listener reactions in between the FOX coverage.  Phones and social media were flooded. Local WBAP host Chris Krok then did a special national broadcast on Westwood One’s “Red Eye Radio” imand took local calls throughout the night.” At Red Apple Media’s WABC Radio in New York, company CEO John Catsimatidis interrupted the live “Cousin Brucie’s Saturday Night Rock & Roll Party” and brought talk host Curtis Sliwa in to go on air and work with the news team throughout the evening. Throughout the evening, WABC Radio air personalities including Dominic Carter, Rita Cosby, Greg Kelly, and more called in. Catsimatidis says, “I am immensely proud of our team who at a moment’s notice dropped whatever they were doing to bring our listeners up-to-the-minute information. Emotions are high across America. By delivering the facts, we bring a sense of calm to our listening community.” At WMAL-FM, Washington, DC, brand manager Bill Hess says, imCorey Inganamort was hosting the final hour of our live local Saturday afternoon when he noticed some activity on the studio TV.  He immediately began describing what he was seeing. After several minutes, we made the call to go to our network partner, FOX News Radio, for coverage. We stayed with the network through the evening.” Urban One’s WBT-AM/FM, Charlotte, program director Mikeim Schaefer tells TALKERS, “Saturday evening, Brett Winterble and news director Mark Garrison were on the air within an hour of the incident, delivering the information as it unfolded. Shortly thereafter, additional members of the WBT team called in to contribute their thoughts and analysis, including Bo Thompson, Vince Coakley, Pete Kaliner, and Brett Jensen.  Our coverage continued through 9:00 pm Saturday night. On Sunday we broke from regular programming and went live and local from 7:00 am to 7:00 pm, with special continuing coverage imfrom “Good Morning BT” hosts with Bo Thompson and Beth Troutman in the morning, Vince Coakley and Pete Kaliner in the midday, and Brett Winterble and news reporter Scott Hamilton in the afternoon.” At iHeartMedia’s KFI, Los Angeles, where it was just after 3:00 pm, Neil Saavedra was live on the air. Program director Robin Bertolucci says, “We immediately went wall-to-wall covering the story. KFI’s Neil Saavedra was on the air doing his regular Saturday show, ‘The Fork Report,’ when it occurred, and he immediately switched to in-depth news coverage of the assassination attempt. KFI news had the latest and we provided ongoing updates for all of our LA iHeart properties and put up the story on all social platforms. KFI’s Gary Hoffmann came in and took over at 5:00 and we covered it wall-to-wall till 8:00 pm.” Bill Brady owns KFNX-AM, Phoenix andim happened to be on the air hosting his Saturday show when news broke. He tells TALKERS, “I was on the air ‘live’ Saturday afternoon. I began the show by saying, ‘This is a very different show than I normally do.  Today’s show deals with a very sensitive story. Our president was grazed by a bullet today in Butler County, Pennsylvania. A half an inch difference in the bullet’s path and this could have been an assassination. Others have been killed and wounded. There is much still to learn. Let’s try to make sense of imthis. It is not a day for politics.'” Salem Radio Network says, “Talk host Mike Gallagher raced to Salem studios in Tampa for a rare, two-hour live special broadcast covering this major breaking news story. Joining Gallagher were SRN’s Dr. Sebastian Gorka and Dennis Prager as well as Salem New York morning host Joe Piscopo and Salem Dallas morning host Mark Davis.  Former SRN host (and one-time GOP Presidential contender) Larry Elder also joined the broadcast, which fielded calls from listeners in New York, Texas, Mississippi, Georgia, Illinois andim many other states.” Obviously, the coverage of a news story of this magnitude spilled over into Sunday. WBEN, Buffalo brand manager Lisa Polizzi says, “We went almost all local on Sunday with David Bellavia in the morning, our ‘Hardline’ political show that included a former FBI agent, a former Buffalo police captain, and the Erie County GOP chair, as well as ‘Reese on the Radio’ taking local calls in the afternoon.”

Industry Views

SABO SEZ: Ratings Lessons from Dr. Ruth

By Walter Sabo
CEO, Sabo Media Action Partners
A.K.A. Walter M Sterling
Host, WPHT, Philadelphia – daily
Talk Media Network – Sundays

imDr. Ruth Westheimer holds the audience share record for 18-34s in New York.

When her first-ever radio show launched on WYNY-FM it was 15 minutes a week. She solicited letters. By the end of the second week, she had gotten over 1,000 letters.

General manager Dan Griffin put her on the air. Mitch Lebe had a good talk show and had booked Ruth as a guest… she was memorable! Betty Elam, public affairs director met her at a City College lecture. Everyone saw and felt the potential, but it was Mr. Griffin who came to me with the plan to hire Dr. Ruth. I was executive vice president in charge of the NBC FM stations and WYNY-FM was my responsibility. Being tactically and boldly irresponsible I said, “Yup, put her on.”

A few months later, Al Brady Law the next GM and Pete Salant expanded her show to two hours on Sunday nights taking live phone calls. Very quickly she got on the cover of PEOPLE, guested on the “Tonight Show” and became Dr. Ruth!

How did this happen? 

— Dan Griffin had been in the CIA. He was brilliant, fearless, and Catholic. I never heard him raise his voice or do anything without reasons and facts. My confidence in his judgement made a sex talk show easy to launch. He knew how to talk to humorless lawyers, advertisers, listeners and the NBC Standards and Practices department.

Dr Ruth’s world was fearless thanks to Dan Griffin. Amateur GMs would have panicked when she said, “blow job” and “vagina,” every week. Dan never blinked.

The underpinning of her success was the lack of fear. Management was fearless. She was fearless. Therefore, she could be authentic. Authenticity is rare, appealing, and always successful. Today, I’ve known talent beaten for making fun of Erin Andrews or posting a meme. How would that management have handled Dr. Ruth? They’d be passed out under the table. When listeners, lawyers, advertisers complain – that means it’s working!

Note GMs Griffin and Law were GOAT programmers who had never spent a second in sales.

— Dr. Ruth had two bullet wounds from her service in the Israeli army. She had no fear – of anything. This is key – she had no concerns about the comments of her psychologist peers or her private patients. Every other radio psychologist I’ve worked with were all concerned about their colleagues’ reactions to their radio work. Not Ruth. She maintained a listed private practice in Manhattan the rest of her life.

— She took direction. We gave her a few tips on how to take phone calls, how to pace a radio show. She embraced and enacted them all.

— Relentless promoter. Dr. Ruth was a self-made star. Every single day, at every meeting she pushed for more air time, press, appearances. She was happy to show up, do the heavy lifting, and work on every possible opportunity to grow the show. All whoopee parties were good news for Dr. Ruth. She launched two cable networks including Lifetime.

— She focused on the cross hairs of her expertise and the listeners’ interests. She never strayed from her knowledge and the listener’s expectations.

Dr. Ruth entered the Radio Hall of Fame without objection from anyone.

She received a purple heart from her service in the Israeli army.

And she was funny as heaven. Thank you, Dr. Ruth.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

Monday Memo: Are You Ready?

By Holland Cooke
Consultant

imNext month, as the school year begins in so many places, the listeners that local retailers want as customers transition back to their “normal” routines. Their tempo changes and builds to a holiday season climax. And we – and our advertisers – want to be their soundtrack.

WHO ARE “they?” Last week’s column described a useful exercise that fleshes-them-out and tees-up important imaging and content discussions worth having pre-Labor Day.

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Off-air promotion (remember that?) merely says give-us-a-try. When they do, does what they hear deliver? And even with scant (or no) off-air promotion, much of what you can do to become more habit-forming costs nothing. As consultants do, I’m talking about “the fundamentals,” the blocking-and-tackling stuff.

Here’s the checklist of things you want to be listening for right now.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories Over the Weekend

The Donald Trump assassination attempt; this week’s Republican National Convention in Milwaukee; Joe Biden’s fitness for the presidency; Israel’s strike against Hamas military leaders; China’s Communist Party gathers to address its troubled economy; the ongoing struggle in Houston to return power to residents after Hurricane Beryl; the heatwave affecting much of the U.S.; and Dr. Ruth Westheimer dies were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Top News/Talk Stories for Week of July 8 – 12

President Joe Biden’s health, efforts to get him to drop out of the race and Thursday night’s press conference combined as the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the presidential race, followed by former President Donald Trump and the Heritage Foundation’s Project 2025 at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS. See this week’s complete chart here.

Industry News

Yesterday’s (7/10) Top News/Talk Media Stories

More high-profile Democrats and donors call on Joe Biden to leave the race for president and today’s scheduled press conference; Donald Trump’s distancing himself from the Heritage Foundation’s Project 2025; NATO accuses China of aiding Russia’s war in Ukraine; AOC and other far-left Democrats file articles of impeachment against Supreme Court Justices Clarence Thomas and Samuel Alito; the Israel-Hamas war; the status of Rudy Giuliani’s bankruptcy case; the heatwave affecting the U.S. and the aftermath of Hurricane Beryl on the Houston area were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Yesterday’s (7/9) Top News/Talk Media Stories

Joe Biden’s determination to stay in the presidential race and Donald Trump’s prospective vice presidential candidates; the Israel-Hamas war; Biden promises air defenses for Ukraine at NATO summit; Democratic senators seek in investigation of Clarence Thomas; Russia’s Vladimir Putin and India’s Narendra Modi meet in Moscow; the trial of New Jersey Senator Bob Menendez; the intense heatwave affecting the U.S. West; and the aftermath of Hurricane Beryl were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

FOX Nation Launches Weekly Series with Kellyanne Conway

FOX Nation announces the debut of the new weekly series, “Here’s the Deal with Kellyanne Conway,” on Thursday (7/11). New episodes will drop weekly through the November 5 presidential election. FOX Nation president Lauren Petterson says, “During an unprecedented election year, we are proud that Kellyanne’sim insights into the inner workings of political campaigns based on her unique experience will be available to FOX Nation subscribers.” Conway adds, “The American people are smart; they are also worried about the state of our nation and paying close attention to the issues, individuals and ideas that will govern our future. We will go beyond the news headlines and polling toplines to have a deeper conversation and equip the viewers with the compelling illustrative anecdotes and thoughtful analysis that they crave.”

Industry News

Yesterday’s (7/8) Top News/Talk Media Stories

Joe Biden’s determination to stay in the presidential race and Donald Trump’s prospective vice presidential candidates; Trump distances himself from the Heritage Foundation’s Project 2025; the aftermath of the Supreme Court’s presidential immunity ruling; the intense heatwave affecting the U.S. West; and Hurricane Beryl hits Houston area leaving millions without power were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry Views

Monday Memo: WHO ARE You Talking To?

By Holland Cooke
Consultant

imWe – inside-the-box – live and breathe radio. Listeners have their hands full just living and breathing. Their day is time crunched and financially challenging, and we want to be its soundtrack.

But listening is free, unlike umpteen other purchase decisions they agonize. So, what’s high stakes to us is low stakes to them. We only matter if we matter, and we’ve never had so much audio competition. Accordingly, this exercise, which has been helpful at stations I work with:

im

Describe the listener your station targets. Then ask other staffers.

— Is everyone profiling the same person?

— Does your programming content address their needs and wants?

— Is station imaging about the station? Or their needs and wants?

— Do commercials offer solutions? Are you missing categories?

Well worth the investment in conference room pizza.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories Over the Weekend

The aftermath of Joe Biden’s debate performance and calls for him to drop out; SCOTUS rulings; Donald Trump’s legal battles; Trump attempts to distance himself from the Heritage Foundation’s Project 2025 plan; the Israel-Hamas war and protests in Tel Aviv calling for a cease-fire; the leftist New Popular Front prevents a National Rally takeover in France’s elections; Boeing pleads guilty to defrauding regulators; and the intense heatwave in the Western U.S. & Hurricane Beryl heads for Texas were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Yesterday’s (7/2) Top News/Talk Media Stories

SCOTUS presidential immunity ruling; Donald Trump NYC sentencing delayed; Joe Biden debate performance and calls for him to leave the race; the U.S. migrant crisis; the economy; France’s National Rally party win and Thursday’s UK elections; the new $2.3 billion Ukrainian military aid package; and Hurricane Beryl wreaks havoc in the Caribbean were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry Views

SABO SEZ: Leonard H. Goldenson’s Real Open Door

By Walter Sabo
CEO, Sabo Media Action Partners
A.K.A. Walter M Sterling
Host, WPHT, Philadelphia – daily
Talk Media Network – Sundays

imLeonard H. Goldenson was the founder/chairman of ABC, Inc. Before Disney, before Capital Cities, ABC was… ABC and it was run by Mr. Goldenson. He launched the ABC Radio Networks, ABC Television Network, and the original ABC radio and television stations.

His background was as a movie theatre owner. He respected the crowd, applause, creativity, art, the show. Many top talent and executives owe their start or standards to Mr. Goldenson. I worked at ABC Radio for five years when Leonard was chairman, here’s what I absorbed.

— Risk for the show. Allen Shaw and his team largely invented the album rock format and launched it on the ABC FM stations. There was no proof it would work. But it made sense. That required seven stations to dump automation and hire seven AFTRA jocks and seven IATSE engineers at each station. Note the IATSE pay scale was higher than the AFTRA scale. It didn’t go as planned. In San Francisco, the presumed success was slow to profit. WRIF, Detroit, under the leadership of Willard Lochridge, slam dunk. Leonard didn’t blink. Imagine.

— ABC was caught up in the payola scandals in the early 1960s. Alan Freed was a jock on WABC. After the Congressional hearings, Goldenson said never again and vowed to sell the radio stations. WXYZ GM, Hal Neal went to the chairman and said, “Let me run them and I will clean them up.”  He did. Without mercy. Leonard kept them and the ABC AM/FM stations became legend. Imagine.

— Leonard had the heart of an artist. He painted. Every year, at the holidays, a beautiful book of his art was distributed to all employees with an essay written by Leonard sharing his thoughts and feelings about each work. We had a glimpse of his soul. Imagine.

The door was always open for talent. On-air talent could visit Mr. Goldenson without an appointment at any time. WPLJ morning star, Jim Kerr would regularly ride to the 40th floor and sit in Leonard’s office to chat. Imagine.

— At an executive conference, he got up early and started to leave. Being a smartass, I looked at him and asked why was he sneaking out? He explained that ABC was opening a movie that afternoon and he wanted to stand outside a theater and ask audience members how they liked his movie. That was his research. Imagine.

— When WABC-AM switched from music to talk, the plan called for profit in year 10. It took 11. Imagine

— Leonard Goldenson flew commercial, coach. Imagine.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling at Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

He can be reached by email at sabowalter@gmail.com.

Industry News

Yesterday’s (7/1) Top News/Talk Media Stories

The Supreme Court rules presidents have immunity for official acts; Donald Trump’s legal battles; the presidential race; the economy; the U.S. migrant crisis; the Israel-Hamas war; France’s National Rally party’s round one victory; and Oklahoma orders the Bible to be taught in grades K-12 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

NJELEC: Spadea Can Remain on Air

The New Jersey Elections Law Enforcement Commission heard arguments on Friday (6/28) both for and against WKXW-FM, Trenton New Jersey 101.5 morning host Bill Spadea remaining on the air after declaring that he will run for governor of the Garden State in 2025 and ruled that he can continue to host his show, butim the commission will be “monitoring” his program. Spadea declared his candidacy a couple of weeks ago and filed the Form -D1 but has not filed his nominating petition since the primary race is not until next June. At that time, he will be a legally qualified candidate and will leave the air. On Friday, the commission was hearing arguments whether his being on the air is an in-kind contribution from employer Townsquare Media and violates the state law that prohibits single-source contributions of more than $5,800. Lawyers for fellow Republican primary candidates Jack Ciattarelli and Jon Bramnick argued that Spadea’s program is all about his thoughts on public policy, thereby giving him a thing of value. But Townsquare’s attorney stated Spadea doesn’t use his show to “express advocacy” and that it has “no value” to his candidacy.

Industry Views

Monday Memo: Be Like Mike

By Holland Cooke
Consultant

imRemember the old Gatorade commercial? The “Be like Mike” jingle accompanied a montage of gravity-defying Michael Jordan dunks.

If you’ve heard Mike Hulvey speak, you know his birthday and blood type, because he told you, in his enthused trademark close: “March 4th and B positive!”

Before he recently hit-the-ground-running as Radio Advertising Bureau CEO and president, Mike was my longtime client when he ran Neuhoff Media. I consulted his news/talk/sports WSOY, Decatur and trained news people at other stations in the group. And the company’s “Media Made Locally” mantra was more than a slogan: “Nothing makes us happier than knowing that while our big corporate competitors are abandoning all the things we think make local media special – we’re doubling down.”

With broadcasters now so challenged by non-AM/FM audio competitors – and coping with cost cuts – the “Core Values” that clicked in these small Midwest markets seem like a prescription for stations everywhere:

1. Grit: “Stick with it.”
2. Community: “Give back.”
3. Innovation: “Think different.”
4. Excellence: “Be exceptional.”

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In too many places now, a legacy call letter station is referred to as “the AM” within multi-station clusters and is bundled with music stations’ inventory… not the best sales model in Mike’s estimation: “The news/talk format offers endless opportunities to local clients.” Offered properly, these stations have “unique attributes and programming that lend itself to customize sponsorship and marketing extensions in any size market;” with otherwise “hidden gems that create opportunities for naming rights inside local sports and benchmark sponsorships as the local expert,” creating what he calls “lean-in listening that benefits advertisers.”

Live-N-local 24/7 seems quaint now, so we leverage imported programming, to make it sound more like part of the station’s own on-air family, rather than sounding like we’re an affiliate plugged-into the bird. The day Mike first introduced me at WSOY, I told the morning host: “We’ve got to get your voice in Rush Limbaugh and the Cardinals games more.”

Back to the future: With Monday-Friday syndicated talk programming mostly political, I asked Mike, “Could the sort of non-political shows that were such weekday winners for the late-great KGO and Buckley-owned WOR make a comeback?” His take: “I say yes. I believe that great locally targeted content is still a winning formula of success. While we as consumers have more choices than ever, we still crave information about where we live, work, and raise our families. While national political content has a very loud voice in the market, listeners appreciate those locally ‘world famous’ voices from where they live.”

Evidence, from the vault: 2-minute video, Mike explaining how winning radio is a relationship: https://youtu.be/wcsqrN7R7Ic

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Top News/Talk Media Stories Over the Weekend

The presidential race and Joe Biden’s fitness for the presidency; the spate of Supreme Court rulings; the U.S. migrant crisis; France’s National Rally party leads first round of parliamentary elections; the Israel-Hamas war and pro-Palestinian protestors block NYC pride parade; and Hurricane Beryl approaches the Caribbean islands were some of the most-talked-about stories in news/talk media over the weekend according to ongoing research from TALKERS.

Industry News

TALKERS 2024: Radio and Beyond Glenn Beck Keynote Address Video Posted

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One of the highlights of TALKERS 2024: Radio and Beyond – Premiere Networks syndicated star Glenn Beck’s keynote address – is now posted on the brand-new TALKERS MEDIA YouTube channel. The speech took place at the 27th annual installment of the talk media industry’s longest running, and most important national gathering held at Hofstra University on Long Island this past June 7.  The event was held at Hofstra’s Lawrence Herbert School of Communication presented by TALKERS in association with the university’s multi-award winning WRHU-FM/WRHU.org. Beck, who spoke for approximately 20 minutes, discussed the importance of storytelling in attracting and maintaining an audience within the multifaceted talk media paradigm. He went beyond that, however, delving into the importance of authenticity on the part of the talent in developing a lasting relationship built on trust with the audience. He was candid about his own personal life struggles over the years coming to that conclusion telling the audience that, although flawed, he tries to be a better person every day and that helps him be a better talk show host. Beck also discussed the negative impact of massive cutbacks on the product provided by radio due to its economic struggles imploring the powers-that-be in the business do whatever is possible to bring this medium into the future. TALKERS founder Michael Harrison stated, “This address was classic Beck – his performance on face value was as instructive as the important messages it conveyed.” To watch the video, please click here.