Industry News

Top News/Talk Stories for Week of June 10 – 14

The presidential race was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Hunter Biden guilty verdict, followed by former President Donald Trump’s legal battles at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Ongoing Coverage of TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest running, and most important national event took place this past Friday (6/7) at Hofstra University on Long Island. TALKERS 2024: Radio and Beyond was an advance sellout. The power-packed, one-day agenda featured a roster of more than 60 speakers from all ends of the talk radio and related talk media industries including talent, station owners, CEOs, programmers, technical experts, journalists, syndicators, and a wide variety of visionaries. The annual talk media industry tradition was presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and Hofstra’s Lawrence Herbert School of Communication. Key discussions included “Gaining Traction in a Noisy World,” “The Case for AM Radio,” “Generating News/Talk Revenue in the Digital Era,” “The State of Sports Talk Radio,” “The Brave New World of Technological and Generational Change,” “Programming News/Talk Radio,” “Perspectives on Hosting Television Talk,” “Philanthropy and Community Service,” “The Art of Story Telling,” “Talk Radio Programming Opportunities Beyond Politics,” “Meeting the Challenges of Being a Talk Talent,” “The Big Picture of Radio’s Role in a Rapidly Changing World,” and “The State of the First Amendment” among others. As the volumes of data generated by this gathering are sorted out, TALKERS will provide in-depth, detailed coverage of the conference in the days and weeks ahead including posting videos of its key segments.  See a selection of photos from TALKERS 2024 Radio and Beyond below.

im

Pictured (l-r) are the industry visionaries who made the “Brave New World” panel one of the most illuminating highlights of TALKERS 2024: Radio and Beyond – Matthew B. Harrison, Esq., VP/associate publisher, TALKERS / senior partner, Harrison Media Law; Steven Goldstein, CEO, Amplifi Media; Heather Cohen, president, The Weiss Agency; John T. Mullen, GM, WRHU-FM/WRHU.org, Hofstra University; and Scot Bertram, GM, WRFH / Radio Free Hillsdale 101.7 FM. Not pictured, moderator Harry Hurley, morning host, WPG, Atlantic City. The session explored radio’s generational divide, the impact of YouTube and social media; changing technology, the protection of intellectual property rights, artificial intelligence and more.

im

Bill Brady, owner/host, KFNX, Phoenix “The Pulse of Arizona” delivered a compelling address appropriately titled, “The Case for AM Radio” that received a standing ovation.

im

WPG, Atlantic City morning host Harry Hurley (r) presented Broadcasters Foundation of America chairman Scott Herman (l) with a donation of $8,000 from the famous Hurley in the Morning Charty Foundation.  Each year, beginning with a $1,000 donation in 2017, Hurley has presented a gift to the BFoA at the TALKERS conference increasing the sum by a thousand dollars each year. The total now stands at $36,000. Herman delivered an emotional address detailing the tremendous work the Broadcasters Foundation does each year in providing financial support and protection to radio and TV professionals who have fallen on hard times due to catastrophic health issues or natural disasters.  For more information about the Broadcasters Foundation of America please click here.  www.broadcastersfoundation.org

im

Rob Finnerty, host of “Wake Up America” on Newsmax TV, delivered an insightful lunchtime address titled “In Front of the Camera” expressing the perspective of talk show hosts on the television side of talk media.  Newsmax sponsored the lunch at TALKERS 2024: Radio and Beyond.

Industry News

WABC Names Dominic Carter Host of 3:00 pm Hour

Red Apple Media’s WABC, New York announces that Dominic Carter is the new host of the daily 3:00 pm to 4:00 pm show, the same slot previously occupied by Rudy Giuliani until he was let go by the company in mid-May. The show simulcasts on WABC Radio and WLIR-FM, Hampton Bays on Long Island. Carter willim continue to host his nightly 12:00 midnight to 1:00 am show as well as his 11:00 pm to 12:00 midnight heard on Sundays. Red Apple chief John Catsimatidis says, “It is with great pleasure that I announce Dominic as our 3 to 4 pm host. Dominic is an exceptional broadcast journalist and political commentator who presents all sides of issues relevant to our listeners. He’s done an excellent job with his overnight programs and I know he will do the same with the 3:00 pm hour.” Carter comments, “I’m excited about hosting an afternoon slot and grateful for the trust that Mr. Catsimatidis and [president] Chad Lopez have shown in me. It’s an honor to serve the New York City area listeners, especially on a powerhouse station like WABC Radio, as well as WLIR 107.1, our sister station on Long Island.”

Industry News

Yesterday’s (6/12) Top News/Talk Media Stories

The aftermath of the Hunter Biden guilty verdict; the G7 meeting in Italy and the plan to loan Ukraine $50 billion; the presidential race; former President Donald Trump’s legal battles; the U.S. House votes to hold Attorney General Merrick Garland in contempt; Southern Baptist convention bans churches with women pastors; the Israel-Hamas war and the strikes against Northern Israel from Lebanon; Russian war games near Cuba; the Fed reports inflation is easing but expects just one rate cut this year; and NBA legend Jerry West dies at 86 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry Views

The Evolution of Radio Station Stickers in the 21st Century

By Andy Gladding, EdD, CBT

Chief Engineer
Salem Media of New York
WRHU Radio, Hofstra University

imThe best thing about attending media conferences like TALKERS 2024: Radio and Beyond, which occurred last week on June 7, is the opportunity to hear diverse viewpoints from industry experts. Gatherings like these also provide the opportunity for attendees like me to “chew” on some of the great ideas presented by the expert panelists and think about solutions to some of the challenges raised during the discussions.

One of the many contemporary issues facing radio brought up during TALKERS 2024 was the evolution and need for vinyl bumper stickers in today’s branding environment. Bumper stickers have been a central component of radio station marketing over several decades, as they provide a low-cost visual aid for stations to get their logo and frequency out to the public, using a “listener-driven” mobile platform. However, as cars increase in price, value, and longevity, station owners are questioning the willingness of car owners to plaster their high-cost investment with third-party advertising. Therefore, the value of continuing to create and distribute vinyl stickers for radio stations has been called into question.

While cars may no longer be an attractive moving billboard destination for station listeners, a whole new field of organic advertising space has emerged, especially on the surface of laptop computers, tablets, and other mobile devices. Many consumers use the uniform blank space of their laptops and cellphones as a place for vinyl stickers. The idea behind this concept is that vinyl stickers allow the device owner to personalize their equipment for identity branding and theft protection. It is much easier to identify a personal device at a place like a coffee shop or airplane security line if you’ve placed a personalized vinyl sticker on it. Many Millennials and Gen-Z’ers are more willing to use the back of their electronic devices as a showcase for vinyl sticker advertising, as it helps attract attention to the user while in a public setting and lets others know “what they are about” with just a quick glance. Electronic devices are on display everywhere and are often carried around with the user in backpacks. When presented with a vinyl sticker, the recipient is usually willing to place the sticker on the device, simply because trying to store it elsewhere will usually result in the destruction of the vinyl sticker.

With this in mind, radio station marketing folks may want to rethink the footprint and layout of their vinyl stickers, choosing to migrate the wider “car bumper” format to a smaller, more concise mini-billboard that could live, display, and survive more effectively on the back of an electronic device.

Solutions like these can only happen when the listener is presented with a challenge by top industry minds. This TALKERS 2024 attendee is grateful for the chance to help provide a solution to a practical problem, made possible by the collaborative environment fostered by an in-person gathering.

Andy Gladding is the chief engineer for Salem Media of New York and WRHU, Hofstra University. He can be emailed at biggladman@aol.com

Industry News

Salem Partners with HC2 Broadcasting for TV Distribution

Salem Media Group enters into a partnership HC2 Broadcasting to distribute the Salem News Channel to 55 television markets via digital, over-the-air signals. Salem News Channel VP and general manager Cary Pahigian says, “We welcome our new partnership with HC2 Broadcasting. This is another significant step inim the rapid growth and distribution of the Salem News Channel, and in HC2 Broadcasting’s expansion.” HC2 operates stations in markets including New York, Chicago, Philadelphia, Dallas-Fort Worth, Atlanta, Houston, San Francisco, Phoenix and more. HC2 Broadcasting president and CEO Les Levi comments, “We are excited about our partnership with Salem Media Group and delighted to be launching the Salem News Channel on our TV broadcast platform. The channel will be available for the first time to broadcast television viewers, who should enjoy the network’s rich and informative news content.”

Industry News

Yesterday’s (6/11) Top News/Talk Media Stories

Hunter Biden is convicted on all three counts in his felony gun charge trial; the presidential race; former President Donald Trump’s legal battles; the European Union election results and migration; Russia’s military drills planned for Cuba; House Republicans to vote on contempt of congress charge against Attorney General Merrick Garland; the Israel-Hamas war and the proposed Gaza cease-fire; and the controversy over Justice Samuel Alito’s recorded comments on “godliness” were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Ongoing Coverage of TALKERS 2024 Radio and Beyond

The 27th annual installment of the talk media industry’s longest running, and most important national event took place this past Friday (6/7) at Hofstra University on Long Island. TALKERS 2024: Radio and Beyond – like its colorful predecessors – was an advance sellout. The power-packed, one-day agenda featured a roster of more than 60 speakers from all ends of the talk radio and related talk media industries including talent, station owners, CEOs, programmers, technical experts, journalists, syndicators, and a wide variety of visionaries. The annual talk media industry tradition was presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and Hofstra’s Lawrence Herbert School of Communication. Key discussions included “Gaining Traction in a Noisy World,” “The Case for AM Radio,” “Generating News/Talk Revenue in the Digital Era,” “The State of Sports Talk Radio,” “The Brave New World of Technological and Generational Change,” “Programming News/Talk Radio,” “Perspectives on Hosting Television Talk,” “Philanthropy and Community Service,” “The Art of Story Telling,” “Talk Radio Programming Opportunities Beyond Politics,” “Meeting the Challenges of Being a Talk Talent,” “The Big Picture of Radio’s Role in a Rapidly Changing World,” and “The State of the First Amendment” among others. As the volumes of data generated by this gathering are sorted out, TALKERS will provide in-depth, detailed coverage of the conference in the days and weeks ahead including posting videos of its key segments.  See a selection of photos from TALKERS 2024 Radio and Beyond below.

im

Glenn Beck of Premiere Networks delivering TALKERS 2024 keynote address.  He spoke about the importance of developing storytelling skills as well as maintaining authenticity.  “Mean what you say and say what you mean.”

im

Howie Carr (l) of the Howie Carr Radio Network being presented the TALKERS 2024 Lifetime Achievement Award celebrating his long career as a New England talk radio staple as well as his enormous accomplishments fighting crime and corruption as an investigative journalist. Mark Goldman of Goldman McCormick PR (r) made the presentation.

im

WOLB, Baltimore veteran talk show host Larry Young paid tribute to the late SiriusXM Satellite Radio icon Joe Madison in a double ceremony honoring the memory of Joe and the outstanding career of his widow/executive producer Sharon “Sherry” Madison who was the 2024 recipient of the TALKERS Woman of the Year award.  Also speaking (but not pictured) at the presentation were Dave Gorab, VP/GM of talk programming at SiriusXM and last year’s recipient Martha Zoller of WDUN, Athens, GA who accepted on behalf of Mrs. Madison who was unable to attend.

We will post more photos from TALKERS 2024: Radio and Beyond tomorrow.

Industry News

Yesterday’s (6/10) Top News/Talk Media Stories

The presidential race; the Hunter Biden felony gun charge trial; the far right victories in the EU elections; the Justice Samuel Alito “godliness” controversy; the Nancy Pelosi video clips from January 6; former President Donald Trump’s legal battles; and the Israel-Hamas war and the UN Security Council’s cease-fire resolution were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry Views

Pending Business: Post-Game

By Steve Lapa
Lapcom Communications Corp
President

imIn case you missed it, honesty was on full display at Friday’s TALKERS 2024: Radio and Beyond conference.

Sometimes honest or transparent B2B conversations are difficult to digest. But when the truth is presented in an open forum designed to educate and motivate better to listen closely.

High five to keynoter Glenn Beck who shared his personal journey from the bottom to the top. His keynote was clear, honest messaging. Fame and fortune are no substitute for being true to yourself, honest about why and what you do in this business. What will you contribute that will make a difference? Love him or hate him, Beck is a proven, successful professional at what he does best: make you think.

Straight forward hallway conversations with fellow panelist Vince Benedetto, CEO of Bold Gold Media, were philosophical eye openers. Vince is a young, successful owner operator of small and medium market radio stations. Why is radio perceived as a “still is” good business when all his teams know is today’s success? Did someone tell him sales orders rolled in on fax machines? If that was the case, maybe radio stations should go back to faxing. Vince has no rear-view mirror, no experience with the “good old days” – just today’s and tomorrow’s successful opportunities. I explained to Vince, I’ve worked with the frenemy, and it is the generation ahead of him. We who overlook and assume the basics of over 90% radio listenership. It is us who need a look in the mirror!

A moment of honesty comment from John Caracciolo, CEO of JVC Media, was short and to the point, “Where are the bankers?” Nowhere near most local radio station owner operators. Maybe that will change as more terrestrial radio owners, managers, and talent fast forward embracing the future of digital and social media integration.

The research Salem Media Group SVP Phil Boyce shared was inspiring and thought provoking. His numbers tell the compelling story of audience dynamics and choices, especially when we hear how people are listening to radio for longer periods of time. Does anyone honestly care to pitch that key sales point?

Let’s wrap this column up with three key takeaways from the conference:

1. The radio business is alive but wrestling with a future crowded by aggressive competition from the new digital/social media frontier.
2. Successful leaders need trusted, experienced collaborators. Learn from the great Warren Buffet.
3. It takes passion, commitment, expertise, and a great team to stage the annual TALKERS conference. Thank you, Michael Harrison. I learned a lot!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Kylie Moore Promoted to PM Drive Co-Host at “New Jersey 101.5”

Townsquare Media promotes PM drive producer and fill-in host Kylie Moore to co-host of the afternoon show alongside Jeff Deminski. This move comes shortly after the company cut Deminski’s longtime partnerim Bill Doyle from the co-host role. The new “Deminski & Moore” show airs from 2:00pm to 7:00 pm. Deminski states, “The stupid robots in grocery aisles, your phone that fell in a toilet, the governor’s hairstylist somehow avoiding charges, the fact that Kylie still doesn’t understand how to eat M&Ms, the neurosis we all have and never dare talk about. Kylie is fun, smart, and unique. I love the wide range of topics we’ll be able to cover.” Moore says, “I’m excited to partner with Jeff Deminski. He’s one of the hardest-working and most genuine people I know, and you can hear his passion through the airwaves. He can make me laugh, think critically, and argue with him all before we hit our first traffic break!”

Industry News

Urban One Releases Q4 2023 and Q1 2024 Financial Reports

Urban One files its reports for the year ended December 31, 2023 and for the three months ended March 31, 2024 with the Securities and Exchange Commission after a lengthy delay due to previously reported issues with its accounting practices. For the full year of 2023, Urban One reports net revenue of approximately $477.7 million, a decrease of 1.4% from the full year of 2022. Broadcast and digital operating income was approximately $168.4 million, a decrease of 16.5% from the same period in 2022. Net income wasim approximately $2.1 million compared to net income of $34.3 million for 2022. For the first quarter of 2024, net revenue was approximately $104.4 million, a decrease of 5% from the same period in 2023. Broadcast and digital operating income was approximately $32 million, a decrease of 18.5% from the same period in 2023. Net income was approximately $7.5 million compared to a loss of $2.9 million for the same period in 2023. Urban One CEO and president Alfred C. Liggins, III states, “Our Adjusted EBITDA for FY23 came in just above the high-end of our previous guidance at $128.4 million. As expected, we suffered a drop in radio division broadcast cash flow as a result of reduced political advertising compared to Q4 2022. Other divisions performed broadly in line with expectations, although the continuing churn in cable television subscribers remains an industry-wide concern. For Q1 our national radio revenues were hit by tough comparatives on a handful of large clients plus a general softness in the market. Second quarter radio pacing’s are sequentially better, with same station core revenues down mid-single-digits and low-single digits including political… We are optimistic about political advertising revenues for the remainder of the year, which should benefit both our radio and digital divisions. During Q1 we repurchased $75 million of our 2028 notes at 88.3%, and we ended the quarter with approximately $155.7 million of cash.”

Industry News

Top News/Talk Media Stories Over the Weekend

The presidential race; the Hunter Biden felony gun charge trial; U.S. migrant crisis; former President Donald Trump’s legal battles; the Israel-Hamas war; Marine Le Pen’s National Rally party scores victory in European Parliament elections; the Russia-Ukraine war; and the deadly heat dome affecting the Southwest U.S. were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS.

Industry News

Top News/Talk Media Stories for Week of June 3 – 7

The presidential race was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was Joe Biden’s asylum policy change and the U.S. migrant crisis, followed by the Hunter Biden felony gun charge trial at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Yesterday’s (6/5) Top News/Talk Media Stories

The presidential race; the Israel-Hamas war; Donald Trump’s legal battles; the Hunter Biden felony gun charge trial; President Joe Biden’s asylum reversal; the 80th D-Day anniversary; the deadly heat dome affecting the Southwest U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Jeff Angelo Named New Morning Host at WHO, Des Moines

At iHeartMedia’s news/talk WHO, Des Moines, Jeff Angelo moves from his most recent late morningim daypart to morning drive, taking over for Maxwell Schaeffer and Amy Sweet, who exited the station earlier this year. He posts a message to Facebook saying, in part, “Iowans are all about connecting with each other and WHO Radio has always been at the heart of that. We’ll have conversations about the most important topics of the day, and we’ll share a few laughs along the way.”

Industry News

Wayne Allyn Root Inspires and Co-Writes New Pro-Trump Song

Las Vegas-based TV and radio host Wayne Allyn Root tells TALKERS that his latest project is a song co-written by country music artist Natasha Owens and her songwriting partner Ian Eskelin. Root says, “I am honored to have inspired and co-written this song and video about President Donald J. Trumpim titled, ‘The Chosen One.’ This song was inspired by the media firestorm across the globe in July 2019 when I said on my Newsmax TV show Trump was ‘like the King of the Jews and the Chosen One.’” Root debuted the song on his Real America’s Voice TV show, “The Root Reaction” and on his Talk Media Network nationally syndicated radio show. Root adds, “In light of this unprecedented persecution, indictments and now unjust conviction of President Trump, this is the perfect song and video, at the perfect time, and the perfect place, to lift the spirits of President Trump and the MAGA world, and to show the world President Trump is on a mission from God to make America great again.” Listen to the song here.

Industry News

Yesterday’s (6/5) Top News/Talk Media Stories

The presidential race; President Joe Biden announces new restriction of asylum at U.S.-Mexico border; the Hunter Biden felony gun charge trial; former President Donald Trump’s legal battles; the Israel-Hamas war and the state of Benjamin Netanyahu’s coalition; Attorney General Merrick Garland’s testimony before the House Judiciary Committee; Prime Minister Narendra Modi wins reelection in India though his party loses seats in parliament; the Russia-Ukraine war; and the deadly Southwest heatwave were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Yesterday’s (6/3) Top News/Talk Media Stories

Donald Trump’s conviction in New York; the presidential race; Tony Fauci’s COVID-19 testimony before a House subcommittee; the felony gun charge trial of Hunter Biden; the Israel-Hamas war and Benjamin Netanyahu’s effort to keep his coalition together; the U.S. migrant crisis; the Russia-Ukraine war; and the extreme heat forecast for the Southwest were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry Views

Pending Business: Upsell

By Steve Lapa
Lapcom Communications Corp
President

imAlmost everything I know about pricing strategy I learned from domestic airlines. Guess what? Airlines are at it again and I hope you are watching and learning.

As a young national sales manager, then general manager, based in South Florida in the 80s, I became a student of some of the best competitive marketing strategies ever created. Anyone would be hard pressed to remember all the domestic airline brands that serviced South Florida back then. Off the top of my head, here are the nine I remember: Eastern, Delta, Continental, American, United, US Air, Pan Am, TWA, and for a short time, Florida Airlines. Depending on the routes and time of year, the competition was crazy. Once the fourth quarter holiday season began in these pre-computerized days, last-minute changes kept me at my desk way too long, showing up late for several holiday dinners. Pricing, heavy ups, and copy changes came down with minimal lead time and a mandate of no make goods. Computers were first working their way into radio stations. Inkjet printers were in development and mobile phones were still in the lab at Motorola.

Armed with a desktop calculator, pencil, and yellow pad, I worked feverishly to keep up with the airline marketing tsunami that hit the Miami market leading up to Christmas travel. Our traffic department was the only part of our radio station that worked with computers. Nevertheless, stress and anxiety ruled until all orders were correctly inputted and confirmed. Once the smoke cleared, I decided to learn from our clients, the original pricing disruptors: the airlines of the early 80s.

After visiting with marketing directors, I learned how market demand and inventory were calculated and balanced to determine pricing. Later, I studied how Southwest successfully pre-sold into markets they were about to service. The successful airlines taught me how to improve the execution of “grid card rate management.” How to fine-tune and balance anticipated sell-out levels and integrate seasonality. Later, the art of successful pre-selling became an important part of our mission.

Fast-forward to today’s airline marketing and pricing. It’s all about the upsell. Consider all the options you have once you book that economy ticket. From early boarding, extra legroom, baggage fees, refundable vs. non-refundable tickets, travel insurance, to double the points, etc.

Airline income and profits are still on the post-pandemic upswing. Domestic travelers are out in force, many travelers comfortably participating in the upsell. The strategy is working.

Few if any radio-audio sellers are skilled in upselling. Most managers are not skilled in the upsell strategy and rarely have the time to learn. The concept may feel a little awkward at first, but once you understand how to work with the spectrum of assets your platforms can offer, the upsell strategy can help increase your sales as you help your clients!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Top News/Talk Media Stories Over the Weekend

Former President Donald Trump’s conviction in New York; today’s beginning of Hunter Biden’s felony gun charge trial; the political implications of the Biden Israel-Hamas peace plan; the U.S. migrant crisis; Claudia Sheinbaum is elected president of Mexico; and China lands a lunar probe on the dark side of the moon were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS.

Industry News

Top News/Talk Media Stories for Week of May 27 – 31

The “hush money” trial of former President Donald Trump and his subsequent conviction was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the presidential race, followed by the Israel-Hamas war and the humanitarian crisis in Gaza at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Edison: Reaching Potential Voters with Audio Ads

According to data from Edison Research’s ongoing Share of Ear study, reaching potential voters with campaign ads should include spending on audio because “fully 84% of the voting-age public is reached by ad-supported audio daily.” Where to spend depends on which potential voters campaigns are trying toim reach. “Republicans listen to more AM/FM radio than other groups, with an index of 109 (or 9% more listening than average). The ad-supported spoken-word channels on SiriusXM are a particularly efficient place to find Republicans, with an index of 146. Meanwhile, podcasts stand out as the more efficient platform for reaching Democrats, indexing at 121. And what about those elusive Independents, who often tip an election? Both streaming music, and in particular music videos on YouTube, over-deliver for these potential voters, with indexes of 103 and 123 respectively.” Edison adds, “Regardless of the party that buyers are trying to reach with political ads, audio stands out as a superior pathway to reaching voters. Audio provides enormous audiences and often a far less cluttered political environment than other ad channels.”

Industry News

Yesterday’s (5/29) Top News/Talk Media Stories

The first day of jury deliberation in former President Donald Trump’s “hush money” trial; the presidential race and RFK Jr’s complaint about debate exclusion; Supreme Court Justice Samuel Alito refuses calls to recuse himself from two January 6-related cases in the wake of his flags controversy; the Israel-Hamas war and the failure of the $320 million pier to deliver aid to Palestinian refugees; the Russia-Ukraine war; and the severe weather that’s affected parts of the southern U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Yesterday’s (5/28) Top News/Talk Media Stories

The Donald Trump “hush money” trial goes to the jury today; the presidential race and the Republicans vying to be Trump’s VP candidate; the U.S. economy; the Israel-Hamas war and Israel’s operations in Rafah; the Justice Samuel Alito upside down flag controversy and their spat with neighbors; the intense storms that swept through the southern U.S.; Harvard University’s new “no positions” policy; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Top News/Talk Media Stories Over the Weekend

Israel intensifies its attacks on Rafah in its war against Hamas; this week’s resumption of former President Donald Trump’s “hush money” trial; Trump at the Libertarian Party convention and the presidential race; the state of the economy; the Memorial Day holiday; the deadly tornadoes that claimed the lives of at least 22 in the southern U.S.; and basketball Hall of Famer Bill Walton dies at 71 after a battle with cancer were some of the most-talked-about stories in news/talk media over the weekend.

Industry News

FCC to Look at Disclosure of AI in Political Ads

The Federal Communications Commission is announcing a new agency proposal that, if adopted, would look into whether the agency should require disclosure when there is AI-generated content in political ads on radio and TV. If adopted, this proposal aims to increase transparency by: 1) Seeking comment on whether to require an on-air disclosure and written disclosure in broadcasters’ political files when there isim AI-generated content in political ads; 2) Proposing to apply the disclosure rules to both candidate and issue advertisements; 3) Requesting comment on a specific definition of AI-generated content, and 4) Proposing to apply the disclosure requirements to broadcasters and entities that engage in origination programming, including cable operators, satellite TV and radio providers and section 325(c) permittees. Chairwoman Jessica Rosenworcel says, “As imartificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used. Today, I’ve shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue.” However, Republican Commissioner Brendanim Carr opposes the move, saying, “There is no doubt that the increase in AI-generated political content presents complex questions, and there is bipartisan concern about the potential for misuse. But none of this vests the FCC with the authority it claims here. Indeed, the Federal Election Commission is actively considering these types of issues, and legislators in Congress are as well. But Congress has not given the FCC the type of freewheeling authority over these issues that would be necessary to turn this plan into law. And for good reason. The FCC can only muddy the waters.  AI-generated political ads that run on broadcast TV will come with a government-mandated disclaimer but the exact same or similar ad that runs on a streaming service or social media site will not? Consumers don’t think about the content they consume through the lens of regulatory silos. They just view content on screens. Will they conclude that the absence of a government warning on an online ad means that the content must be real? I don’t see how this type of conflicting patchwork could end well. Unlike Congress, the FCC cannot adopt uniform rules.”

Industry News

House Subcommittee Sends AM Radio Act to the Full House

The House Energy and Commerce Subcommittee on Innovation, Data and Commerce successfully marks up the “AM Radio for Every Vehicle Act,” sending it to the full House of Representatives for a vote. Subcommittee chair Rep. Gus Bilirakis (FL-12) stated, “At our legislative hearing, we heard from ourim witnesses about the importance of having a robust emergency alert and public safety communications infrastructure. Further, rural and underserved Americans still enjoy listening to AM radio broadcasts for their diverse viewpoints. Given AM radio’s significant reach as a medium, much of it taking place in vehicles, we immust ensure it remains a readily available option for all Americans, particularly as we approach hurricane season.” In response NAB president and CEO Curtis LeGeyt states, “NAB applauds today’s markup and passage of the ‘AM Radio for Every Vehicle Act.’ This critical legislation ensures that the 82 million Americans who rely on AM radio each month will continue to have access to diverse programming, local news and essential emergency information. AM radio is the backbone of our Emergency Alert System, providing timely alerts and information during disasters and emergencies, ensuring that critical communication remains available even when cell and broadband services fail.”

Industry News

Top News/Talk Media Stories for Week of May 20-24

The Donald Trump “hush money” trial was the most-talked-about story in news/talk media during the week, landing atop the Talkers TenTM. At #2 this week was the presidential race, followed by the Israel-Hamas war tied with the International Criminal Court’s warrants for the arrest of Benjamin Netanyahu and Yahya Sinwar at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Yesterday’s (5/22) Top News/Talk Media Stories

Former President Donald Trump’s hush money trial in NYC and the hearing in Florida in Trump’s classified documents case; the presidential race; inflation and the U.S. economy; China launches military drills around Taiwan; the controversy over flags flown at Justice Samuel Alito’s homes; Marjorie Taylor Greene says DOJ and FBI planned Trump assassination; the U.S. migrant crisis; the Hunter Biden tax trial is set for September; the tornadoes and severe weather affecting the south and central U.S. and UK Prime Minister Rishi Sunak calls for July 4 election were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Voice Over Pros Gather in Burbank

im

Pictured above are the attendees at the May 18 “Creatives Mixer” hosted by KellyKellyKelly and sponsored by Benztown and Steve Stone Voiceovers held at Story Tavern in Burbank, California. Organizers say, “The event was attended by nearly 100 voiceover and imaging talent from across the U.S., Canada, and even some VO pros from across the pond! People were excited to see each other and chatted a lot about what’s new in the industry. A great time was had by all!”

Industry News

Yesterday’s (5/21) Top News/Talk Media Stories

The Israel-Hamas war and Norway, Spain and Ireland’s announcement they will formally recognize a Palestinian state; the defense rests in former President Donald Trump’s “hush money” trial; the presidential race; the U.S. economy; Russia reportedly launches a satellite-killing space weapon; the Justice Samuel Alito January 6 flag controversy; the controversial Trump bio-pic The Apprentice; South Carolina bans meds and procedures for gender transition for minors; and the deadly tornadoes that swept through Iowa were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.