Industry News

Triton Digital Releases July Streaming Ranker

Triton Digital publishes its Streaming Ranker for the July 2023 period that lists the top performing digital audio publishers based on Average Active Sessions. For the United States (6am-12mid, Mon-Sun), iHeartMediaim remains ranked #1 with 281,120 Average Active Sessions. Following at #2 is NPR Member Stations (69,006 AAS) and Audacy at #3 (62,853 AAS). Cumulus Streaming Network is #4 (36,554 AAS), Beasley Broadcasting Corporate comes in at #7 (15,728 AAS), followed by Hubbard Broadcasting at #8 (13,478 AAS), and Urban One at #9 (9,131 AAS). See the complete ranker here.

Industry News

TALKERS News Notes

Benztown president Dave “Chachi” Denes’ latest episodes of his “Chachi Loves Everybody” podcast feature Workhouse Media CEO Paul Anderson and former Greater Media chairman and CEO Peter Smyth. You can hear the podcasts here.

Hope Media Group announces that Mike McCall is named chief of donor engagement for the firm. He most recently served in a similar position with Educational Media Foundation. Hope Media Group says, “Mike has been blessed with a 30-year journey of building successful donor relationships and leading large teams of development officers.”

Industry News

Yesterday’s (8/30) Top News/Talk Media Stories

The legal battles facing former President Donald Trump and his co-defendants; the New Hampshire GOP debates the legal theory that Trump cannot run for office under the 14th Amendment; the 2023 presidential race; the Hunter Biden investigation; concern about Mitch McConnell’s health as he freezes during a press conference; and Hurricane Idalia slams Florida, Georgia and South Carolina were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Rick Cummings Retires from Full-Time Post at Emmis Corporation

Related to the story above, 43-year Emmis Corporation programming executive Rick Cummings announces that he’ll retire from full-time employment with the company as of Friday (9/1). He will remain a consultant with Emmis. Cummings was Emmis Broadcasting’s first program director at flagship station WENS-FM, Indianapolisim in 1981. He eventually rose to become president of the radio division in 2002, overseeing more than 20 radio stations. In 2008, he became president of programming for Emmis’ domestic radio group. Cummings comments, “Save my immediate family, nothing has given me more joy in life than working for Jeff (Smulyan) and Emmis. This company has afforded me extraordinary professional and personal opportunities, here and abroad, that no kid from rural Indiana could ever have imagined. I am eternally grateful for this and the future as Emmis allows me to continue in a consulting role. As I told Jeff, ‘I’ll work for you until they carry one of us out!’”

Industry News

Yesterday’s (8/29) Top News/Talk Media Stories

Former President Donald Trump’s various legal battles; New Hampshire’s AG is reviewing whether Donald Trump can appear on the ballot under 14th Amendment grounds; the move by former Trump chief of staff Mark Meadows to have his Georgia case moved to federal court; the special counsel Hunter Biden investigation; tensions between Black Floridians and Governor Ron DeSantis over Jacksonville shootings; Hurricane Idalia strengthens and heads toward Florida; and U.S. Commerce Secretary Gina Raimondo meets with her Chinese counterpart were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

AM/FM and Podcasts Dominate Ad-Supported Audio Listening

Based on data from Edison Research’s Share of Ear Q2 2023 study, the Cumulus Media | Westwood One Audio Active Group analyzes the state of listening in a blog post. The post says that imagining listening to ad-supported audio as an hour of time, a person 18+ listens to 41.4 minutes of AM/FM radio, 11.4 minutes ofim podcasts, and 2.4 minutes each of ad-supported SiriusXM, Pandora, and Spotify. Limiting listening to that done only in cars, a person 18+ listens to 51 minutes of AM/FM, 4.2 minutes of podcasts, 2.4 minutes of ad-supported SiriusXM, and 1.2 minutes each of ad-supported Pandora and Spotify. The piece also reveals the steady growth of podcast daily reach. “As of Q2 2023, Edison’s ‘Share of Ear’ reports the daily reach of podcasts among 18-34s is 39%. Among 18-49s, podcasts reach 34% daily. Among persons 25-54, podcasts now have a 32% daily reach, a large increase over 2022.” See the blog post here.

Industry News

Yesterday’s (8/28) Top News/Talk Media Stories

Judge Tanya Chutkan sets former President Donald Trump’s Washington, DC trial for March 4 and Trump chief of staff Mark Meadows testifies during a hearing to move his Georgia election interference trial to federal court; the special counsel Hunter Biden investigation; a UNC Chapel Hill faculty member is killed by gunfire; the racially motivated killing of three in a Jacksonville store; the migrant crisis; the rash of retail thefts and the closing of urban retail outlets in response; evacuations are ordered as Hurricane Idalia heads for Florida; American Airlines is fined over lengthy tarmac delays; and U.S. Commerce Secretary Gina Raimondo meets with her Chinese counterpart among top news/talk media stories yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Emotional Is Local

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imMentioning a local street name won’t do it. Constant local references is not LOCAL LIVE, it’s a GOOGLE MAP!

For years, as VP/GM of the ABC Radio Networks, I explained to affiliates that, yes, our six network services were in fact local programming – local to a demographic.  The networks reached specific demographics and therefore were local to the heart and soul of a specific listener. (Yes, this usually worked!)

Today, true local programming hits an emotional moment in the day of the listener.  For example, by far the most topic response from listeners on “Sterling on Sunday” is to stories about my sister-in-law. The premise of these stories is that your sister-in-law controls your marriage. I share the horrors of life with my sister-in-law. The email, phone and Facebook response from listeners is stunning.

The greatest response to any host is when a listener is compelled to say “YES!” within the solitude of their car. That emotional response comes when a host shares their personal feelings, life events and experiences. It rarely comes from an interesting observation about today’s editorial page. Let me suggest that it NEVER comes from an interesting observation about today’s editorial page.

Bonding emotions are the result of a host’s personal, intimate revelations

Sharing personal, intimate emotions are pre-emptive. While other hosts may duplicate endless, dreary, old age attracting rants against Democrats, no two hosts have the same emotional life-events.

Mother-in-law, kid, marriage, sex, personal impact stories are singular, unique and MEMORABLE. Listeners return to hosts who tell personal, emotional stories. They want to hear what happens next, they remember the last host revelation and anticipate the next. Many radio stars share their personal stories every single day like Howard Stern and Elvis Duran.

Shared emotional appeal transcends demographics and geography. Emotions are universal and the foundation of a unique hit show.

Walter Sabo is Walter Sterling. Host of the hit Talk Media Network syndicated show “Sterling on Sunday. LIVE 10PM-1AM EST. Heard live 10:00 pm – 1:00 am live on affiliates KMOX, WPHT, KDKA, KMBZ-FM; and dozens more. Contact Walter at Walter@sabomedia.com, 646.678.1110. www.waltersterlingshow.com

Industry Views

Monday Memo: Improving Results from Endorsement Spots

By Holland Cooke
Consultant

imThe stations I work with make big money with live endorsement spots delivered by familiar local on-air personalities. Remember them? With most AM/FM broadcast hours now robotic or non-local, your relationship with the listener is precious and can be leveraged… carefully.

Quality vs. Quantity

The more products or services you endorse, the less special each pitch will be. You’re asking the listener’s trust each time, so asking too often can sound insincere. So back-to-back “I’m [name] for [account]” is verboten, and that can happen when spots you voice air outside your show.

 “Tell me a story”

 When the late, great Don Hewitt – the father of “60 Minutes” – spoke at a NAB convention years ago, he told us that he was often asked, “Why is this the most successful TV news show of all time?” And he said, “I can tell you in four words: ‘Tell me a story,’” which every piece did.

Describe your personal experience with the advertiser’s product or service in before-and-after fashion – problem was, problem solved – in a relatable way.

im

 OOPS!  Do you say, “I haven’t sold you yet?”

Often, these are long-standing advertiser relationships.  Two cautions:

If you’ve been touting an advertiser for a while, DON’T say so. “For years, I’ve been telling you about [name of business]” = “…and I haven’t sold you yet, have I?” Instead, keep the pitch fresh.

And keep it customer-centric rather than talking about a store. In one spot I heard, for a sewing supply retailer, the well-intentioned host sounded awestruck as he recited the store’s inventory (“over fifteen hundred bolts of fabric!”). That’s the store’s problem. Instead, solve the listener’s problem: “Imagine the money you could save if you made all your kids’ back-to-school clothes this year?  [advertiser] will give you free lessons!”

Avoid saying…

 “MY GOOD FRIENDS AT [name of business],” which sounds phony.

“All-new:” Say “new,” if it IS new, AND if newness is a listener benefit (and say why).

“…AND MUCH MORE,” which means nothing. Weed-out stuff like this, and you’ll give copy more time to breathe.

“Needs,” as in: “FOR ALL YOUR [product category] NEEDS” (the ultimate “BLAH, BLAH, BLAH”).

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Clay Travis Wraps Book Tour at WISN, Milwaukee

im

Premiere Networks radio personality Clay Travis – co-host of “The Clay Travis and Buck Sexton Show” and founder of Outkick Media – is pictured above (left) with U.S. Senator Ron Johnson (R-WI) (right) in the studios of iHeartMedia’s news/talk WISN, Milwaukee. Travis broadcast his show from the station during his visit to Milwaukee as the final stop on the tour promoting his new book, American Playbook: A Guide to Winning Back the Country from the Democrats (Threshold Editions 2023). Travis hosted Johnson on his program as a preview of the first GOP debate. He closed out the book tour at the city’s historic Pabst Theater, where he discussed the book on stage with WISN personality Dan O’Donnell.

Industry News

TALKERS News Notes

FOX News Media says that according to data from Nielsen Media Research, its “Democracy 24: FOX News Republican Primary Debate” was the most-watched telecast in all of linear television, digital and streaming on Wednesday (8/23), averaging 12.8 million viewers and 2.8 million viewers in the 25-54 demo. That, FOX says, tops more than 70% of all presidential primary debates in the last two cycles (2016 and 2020).

SiriusXM announces it opens the 2023 college football season offering 87 live games during the week (8/26-9/4). SiriusXM says this slate includes games from every team from the Associated Press Top 25 poll, including the top-ranked Georgia Bulldogs vs UT Martin; #13 Notre Dame vs Navy in Dublin, Ireland; and #5 LSU vs #8 Florida State.

Industry News

Top News/Talk Media Stories for Week of August 21-25

The booking and bond hearings for former President Donald Trump and is numerous co-defendants in the Georgia election case was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was Wednesday’s GOP debate and the presidential race, followed by the special counsel Hunter Biden investigation at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result on ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Salem Media Group to Sell Greenville-Spartanburg Signals

Salem Media Group announces it is entering into an agreement to transfer the ownership of Greenville-Spartanburg, South Carolina stations news/talk WGTK-FM, classic hits duo WRTH-FM and WLTE-FM toim
Educational Media Foundation for $6,775,000. Salem Media CEO David Santrella states, “We have enjoyed our years in the Greenville-Spartanburg market but have made the strategic decision to divest our interests there. As we do, we are grateful to be able to place these signals in the hands of Educational Media Foundation who share a like-minded mission with Salem through their music programming. We are also thankful to our Greenville-Spartanburg staff for their many years of service.”
Industry News

TALKERS News Notes

CBS News is presenting the Labor Day special “Workers Across America,” hosted by Gil Gross. The three-hour show investigates the future of organized labor, the re-thinking of the importance of a college degree, toxic co-workers, how AI will radically change the workplace and more.

Bonneville’s news/talk KTAR-FM “News 92.3 FM” and sports talk KMVP-FM “Arizona Sports” hosted the 15th annual Phoenix Children’s Give-A-Thon August 14-18 and raised $2,168,483 to support care at Phoenix Children’s. Bonneville Phoenix SVP and market manager Ryan Hatch states, “It is incredible to see $2.16 million raised through powerful storytelling that inspires our generous community to step up for the kids in Arizona. We are so grateful for our caring audiences, sponsors, team partners, and the hundreds of volunteers for their wonderful support of Give-A-Thon.”

iHeartMedia and the NFL announce an exclusive multi-year deal to bring “The Fantasy Footballers Dynasty Show” podcast to the NFL Podcast Network. A spin-off of the “Fantasy Footballers Show” started in 2014 by hosts Andy Holloway, Jason Moore and Mike Wright, the recently launched podcast dives into the Dynasty world of fantasy football including NFL rookie scouting, NFL draft coverage, Dynasty draft advice, player breakdowns and more.

Industry News

Yesterday’s (8/23) Top News/Talk Media Stories

The 2024 GOP presidential candidates’ debate; former President Donald Trump’s “counterprogramming” interview with Tucker Carlson; the 2020 Georgia election co-conspirators surrender in Fulton County; the special counsel Hunter Biden investigation; Kevin McCarthy’s promise of an impeachment inquiry of President Joe Biden; Wagner Group chief Yevgeny Prigozhin reportedly dies in a plane crash in Russia; the BRICS summit and U.S.-China relations; Japan begins releasing Fukushima wastewater into the sea were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

News Pro Larry Mendte Joins WOR, New York

iHeartMedia announces that Emmy Award-winning news anchor Larry Mendte is joining news/talk WOR, New York as news director and morning news anchor. In this role, Mendte will anchor news during the station’s “Len Berman and Michael Riedel in the Morning” and during the late morning “Mark Simone Show.” Mendte takesim over the position after news director Joe Bartlett retired from the station on May 31 after 37 years with the WOR. Mendte had most recently been news director and host at WJLP-TV, Middletown, New Jersey “Me-TV.” Mendte says, “WOR is iconic in radio history, and I’m honored to accept this position. Len Berman and Michael Riedel are smart, entertaining, and informative. It’s the morning show I listen to, and I’m elated to now be part of it.” WOR program director Tom Cuddy states, “I’ve been a fan of Larry’s for many years. So, when the opportunity popped up for him to work with Len and Michael, I was truly pumped up that we were able to bring in a talent of his caliber.”

Industry News

Dominick Milano Returns to Katz Media Group in SVP Role

Katz Media Group names Dominick Milano SVP, sales director and programmatic audio lead, effective immediately. He will report to Scott Porretti, president of Katz Digital Audio. Katz says, “Milano is an industry frontrunner at the intersection of audio and technology, with an extensive background in programmatic digitalim audio solutions, audio sales, and industry AdTech.  In his new role, Milano will lead one of Katz’s dedicated digital sales teams and drive Katz’s fast-growing programmatic audio offering, Audiology, the largest programmatic audio marketplace delivering precision data-driven audiences at scale.  Milano says, “The timing of my return could not be any better. Digital audio has grown monumentally through industry innovation and programmatic execution becoming more commonplace. Under Scott Porretti’s leadership, Katz’s digital position is well-established and ready to expand. I’m excited to play a role in its current success and new growth.”

Industry News

Urban One Receives Non-Compliance Notice from Nasdaq

Urban One has received a notice of non-compliance from Nasdaq Stock Market LLC due to its failure to timely file its Quarterly Report for the period ended March 31, 2023 and the period ended June 30, 2023 with theim Securities and Exchange Commission. Urban One has disclosed that it has been unable to file the reports in a timely manner due to the change of its independent registered public accounting firm. The company was granted 180 days to come into compliance by Nasdaq or face delisting and Urban One says it anticipates it will be able to file the reports in question before the deadline of September 27, 2023.

Industry News

Benztown Offers Free Labor Day AudioPack

Radio imaging, voiceover, programming, podcasting, and jingles company Benztown is offering radio stations a free Labor Day Weekend AudioPack. Available now through September 1, the Benztown Labor Day Weekendim AudioPack has 20 pieces of audio available to download including SFX and musicbeds. It includes party ambiance, sunny musicbeds, Labor Day listener drops, glass clinking, beer-drinking, BBQ sizzlin’, pool splashing SFX. Find out more here.

Industry News

TALKERS News Notes

iHeartMedia chairman and CEO Bob Pittman and COO CFO Rich Bressler will participate in a question and answer session during the Goldman Sachs Communacopia + Technology Conference on September 7 at 3:25 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website. A replay of the webcast will be available in the Events & Presentation section of iHeartMedia’s Investors homepage.

Triton Digital announces that it is integrating data with YouTube views of podcast episodes into its Triton Podcast Metrics. With this data, publishers can now view how their content is consumed on YouTube in conjunction with their overall podcast downloads.

The Kansas Association of Broadcasters announces the Hall of Fame inductees and Distinguished Service Award honoree for 2023. KSU professor and longtime broadcaster (WGN, Chicago; WGST, Atlanta; Coast to Coast AM) Ian Punnett is the Distinguished Service Award honoree. Mike Manns, Dale Morrell, and Randy Picking are the Hall of Fame inductees. See more about them here.

Industry News

Yesterday’s (8/22) Top News/Talk Media Stories

Former President Donald Trump’s co-defendants begin setting bond in Fulton County, Georgia case; Trump’s skipping tonight’s GOP debate and his plans to release a sit-down interview with Tucker Carlson; the 2024 presidential race; the Hunter Biden special counsel investigation; President Joe Biden’s visit to Maui; Vladimir Putin missing from the BRICS summit & the related U.S.-China relations; the Russia-Ukraine war; and the heat dome bringing sweltering conditions to the South and Midwest were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

KWAM Awarded for Best News Coverage

im

Starnes Media Group’s news/talk KWAM, Memphis was honored with the Best Large Market News Coverage award during the Tennessee Association of Broadcasters Excellence in Broadcasting Contest. The station earned a second-place finish in “Best Public Service” and the station was lauded specifically for its coverage of a 2022 mass shooting that locked down the city. KWAM staffers pictured above include (from l-r): Caleb Parke, Ben Deeter, KWAM owner Todd Starnes, TAB executive director Chris Baker, Alan Pillow, and Grace Baker.

Industry News

Larry Elder Plans to Sue RNC

Appearing on “The Joe Piscopo Show” on WNYM-AM, New York “AM 970 The Answer” this morning (8/22), former Salem Radio Network host, attorney, and Republican presidential candidate Larry Elder announced hisim plans to sue the Republican National Committee over “their alleged attempt to keep him from participating in Thursday’s debate.” On the program, Elder explained the criteria he has met and why he should be allowed on the debate stage. The AP reports that the RNC qualifications require: polling “at least 1% in three high-quality national polls or a mix of national and early-state polls, between July 1 and Aug. 21, and a minimum of 40,000 donors, with 200 in 20 or more states.”

Industry News

Radio’s Reliance on Power Companies and Internet Impact Ability to Serve

KSCO, Santa Cruz owner Michael Zwerling says as his station prepared to present a program on preparing forim the next big earthquake, ironically, the station lost power numerous times causing continuous off-and-on power situations that impacted the station’s broadcasts. Zwerling says each time the power went out and the generator kicked on – something that happened numerous times – it put stress on the transmitter and the generator. Complicating matters was that the station’s infrastructure – as well as the phone company’s and PG&E’s — is dependent on the internet and that requires consistent power. This puts stations’ abilities to serve at a disadvantage. Zwerling talks about this problem in an audio clip here.

Industry News

TALKERS News Notes

Red Apple Audio Networks says it’s now affiliated with 214 stations since its launch 18 months ago and its programming is heard in 15 of the top 25 DMAs, including its flagship 77 WABC, New York.

Dick Broadcasting transitions WRNS-AM, Greenville, North Carolina to a sports betting format using content from VSiN, The Sports Betting Network. The station is being rebranded “Bet on the Bull 960 AM.”

OutKick will host a one-hour special titled, “OutKick on Fox,” that will air Sunday (8/27) at 10:00 pm ET on FOX News Channel. OutKick founder Clay Travis and hosts Tomi Lahren and Charly Arnolt will “provide their unfiltered opinions on sports, culture, and the topics Americans are talking about right now.” Special guests will include Riley Gaines, host of the “Gaines for Girls” podcast on OutKick, OutKick.com columnist Mary Katherine Ham, and former NBA player Enes Kanter Freedom.

Zimmer Midwest Communications announces listeners to its Springfield, Missouri stations – including news/talk KWTO, raised a record $38,770 during the 12-hour Honor Flight of the Ozarks Radiothon on August 18. Money raised from the radiothon goes directly to send local veterans to Washington, DC on honor flight missions to visit the World War II, Korean and Vietnam War Memorials, the Navy, Air Force and Marine Corps Memorials, and many others.

The Premiere Networks syndicated “Dan Patrick Show” is broadcasting live from Ireland for the Aer Lingus College Football Classic featuring the University of Notre Dame vs. the United States Naval Academy game at Aviva Stadium on Saturday (8/26). “The Dan Patrick Show” will originate from 9 College Green in the Temple Bar district of Dublin tomorrow through Friday. The Dan Patrick crew will also be joined by actor Will Ferrell.

Industry News

Yesterday’s (8/21) Top News/Talk Media Stories

Former President Donald Trump’s legal battles; the 2024 presidential race and Wednesday’s GOP debate in Milwaukee; President Joe Biden visits Maui; the Hunter Biden special counsel investigation; tropical storm Hilary hits California & the Southwest as tropical storm Harold threatens Texas; immigration and border security; and the South and Midwest hit with brutal heat dome were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: Embrace “Car Radio”

By Holland Cooke
Consultant

imAs this week’s first Republican presidential debate looms, my FOX News Radio-affiliated client stations are irked. Thanks to their network, they’re carrying it live, and locally sponsored, and promo-ing it aplenty. A couple of my clients will travel to Milwaukee to wrap pre- and post-game color around the play-by-play. So, yuh, they’re irked.

Listen somewhere else

 FOX News Radio newscasts invite listeners to hear the debate live, at FoxNewsRadio.com. Hello?

I talked one client down-off-the-ledge, by reminding him that anyone who wants to watch the debate, and can, will. And that anyone who’s driving cannot and won’t likely drive distractedly-enough to somehow stream it from a website in-car.

For decades, I’ve scripted promos for events like this, and the Super Bowl and World Series, by offering that “if you’ll be in the car tonight,” and/or “if you can’t be near TV,” and/or “if you’ll be at work,” we’ve got it on radio.

Hey, if I was FOX News Radio, I’d do the same thing. But when one client called to complain and asked “could you at least add ‘…and many of these FOX News Radio stations?’” he was told they’d run-it-up-the-flagpole.

im

It could be worse. You’re not a TV station.

THEY should be livid, as NBC uses affiliates’ air to say watch Peacock. Channel-surf, and you will be lured to Paramount+ or Discovery+ or Disney+.

And this didn’t happen overnight, as I demonstrated several years ago in a TV report about the TV switch-pitch (https://youtu.be/2o3CpTz66JY).

So, embrace radio’s preeminence in-car, and not just when plugging special coverage. Program and promote everything as though you’re talking to busy people behind the wheel. Nobody sitting stiller will feel rushed.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: TV Knows Best

By Steve Lapa
Lapcom Communications Corp
President

imBulletin: “Linear TV” is no longer the winner.

Linear TV is tech talk for combining over the air and cable TV, and according to Nielsen, July 2023 was the first-time streaming TV was the winner, as streaming captured most TV viewing.

From Netflix to YouTube, we are watching more content on streaming channels than linear TV. You have read about the resurgence in “Suits,” the legal drama that originally aired 2011-2019 and is now drawing 18 billion minutes of viewing on Netflix. Whether those 18 billion minutes are part Meghan Markle curiosity or part writers’ strike, does not matter. Those 18 billion minutes of viewing helped drive streaming viewership to an all-time high. Maybe streaming grabbed a page from that old radio handbook that starts with “Content is King.”

But the companies controlling the streaming ad-free experience on Netflix, Disney, Hulu, etc. seized the opportunity and raised rates. Soon, it will cost you more every month to watch your favorite content ad-free.

Wait a minute! Did I just say the ad-free experience as in commercial free or no interruptions? Did the streaming guys just take another page from the well-worn radio programming handbook and turn the commercial-free model upside down to increase income? Streaming channels will deliver commercial free programming and charge you anywhere from $13.99- $21.99 a month as the fees double and triple depending on when you started your subscription.

How about our friends at Amazon Prime jumping on “Thursday Night Football,” or Apple and Peacock pushing baseball? Do not forget the YouTube NFL packages starting at $250. No, this is not a veiled plug for paid programming, nor is it a critique of the value propositions offered in the streaming world. Time for a long look in the mirror:

— The commercial-free experience began when radio programmers dropped the commercials, programmed longer, commercial-free segments to drive listenership and ratings up. In the short term it worked. My hand is in the air, guilty as charged. Maybe I was one of the lone radio management voices who asked, “Then what, run the spots and drive the audience away? Are we sending the wrong message?” We were dumb. After commercial free came rates, packages, and promotions. None of us said, “Raise the rates when the commercial-free stops!” The streaming guys got it right – just raise the rates.

— There is no older radio programming mantra than “Content is King.” You can name the iconic talents with one word, Howard, Rush, Imus, yet major radio organizations struggle as they search for great, soon-to-be iconic talent. It is faster, easier, and more lucrative to become a Tik-Tok, YouTube, or Instagram star.

These are all just examples of how radio was first in and stopped innovating. There is some good news on the horizon. Facebook is stepping back from the news business as news organizations ban together and ask for compensation. This could be the first chink in Facebook’s 113-billion-dollar ad armor. Maybe not. Either way, the old school top-of-the-hour newscast, or large market all-news radio should be re-imagined, opening the door to the next generation of innovators.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

WABC’s Curtis Sliwa Arrested Again Over Migrant Camps Protest

Guardian Angels founder and WABC, New York host Curtis Sliwa was arrested yesterday (8/20) for blockingim the street along with other protestors in front of the Midland Beach Migrant Shelter on Staten Island. According to a report by Greg Wehner at FOX News, Sliwa was protesting the at the former Midland Beach Senior Citizen Home. It was the second time in a week that Sliwa was arrested. On Wednesday of last week (8/16) he and others protested in front of the Creedmoor Hospital Grounds where a tent shelter for migrants has been built. Read the FOX News piece here.

Industry News

ESPN Radio Unveils New Daily Lineup

After numerous media reports about the new daily lineup at the ESPN Radio network, the company issues a press release announcing the programming schedule that will take effect on September 5. As reported earlier, the new morning show will be hosted by Chris Canty, Evan Cohen, and Michelle Smallmon (the name of theim show will come soon), Mike Greenberg’s “Greeny” show remains in the 10:00 am to 12:00 noon ET slot. Chris Carlin and Joe Fortenbaugh host the 12:00 noon to 3:00 pm ET show (again, the name will come later), Freddie Coleman and Harry Douglas host the 3:00 pm to 7:00 pm ET “Freddie & Harry” show, followed by Amber Wilson and Ian Fitzsimmons hosting the “Amber & Ian” show from 7:00 pm to 10:00 pm ET.

Industry News

Eric Baker Named Director of Sales for Audacy Atlanta

Radio sales pro Eric Baker joins Audacy as director of sales for the company’s Atlanta station group that includes sports talk WZGZ-FM “92.9 The Game,” urban talk WAOK-AM and two music brands. Baker most recently served as general sales manager for Urban One in Dallas. Audacy Atlanta SVP and market managerim Rick Caffey says, “We are thrilled to welcome Eric Baker to the Audacy Atlanta team as our new director of sales. With his extensive background in sales management, we are confident that Eric’s expertise will drive our market growth to new heights. His strategic vision and proven leadership will undoubtedly contribute to our continued success in delivering top-tier content and engagement to our valued listeners and partners.” Baker says, “It’s with great enthusiasm that I embark on this new journey as the director of sales at Audacy Atlanta. I’m thrilled to collaborate with industry veterans like Rick Caffey, Doug Abernethy, and Reggie Rouse, whose expertise I greatly respect. My 16 years at Radio One have been invaluable, and I can’t wait to bring that experience to the dynamic team at Audacy Atlanta, working together to deliver results and achieve remarkable success for our clients while continuing to positively impact the Atlanta community!”

Industry News

Top News/Talk Media Stories for Week of August 14-18

The latest indictment of former President Donald Trump and his legal battles combined as the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the 2024 presidential race, followed by the special counsel investigation of Hunter Biden at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.