Industry News

AM/FM and Podcasts Dominate Ad-Supported Audio Listening

Based on data from Edison Research’s Share of Ear Q2 2023 study, the Cumulus Media | Westwood One Audio Active Group analyzes the state of listening in a blog post. The post says that imagining listening to ad-supported audio as an hour of time, a person 18+ listens to 41.4 minutes of AM/FM radio, 11.4 minutes ofim podcasts, and 2.4 minutes each of ad-supported SiriusXM, Pandora, and Spotify. Limiting listening to that done only in cars, a person 18+ listens to 51 minutes of AM/FM, 4.2 minutes of podcasts, 2.4 minutes of ad-supported SiriusXM, and 1.2 minutes each of ad-supported Pandora and Spotify. The piece also reveals the steady growth of podcast daily reach. “As of Q2 2023, Edison’s ‘Share of Ear’ reports the daily reach of podcasts among 18-34s is 39%. Among 18-49s, podcasts reach 34% daily. Among persons 25-54, podcasts now have a 32% daily reach, a large increase over 2022.” See the blog post here.