Industry News

“The Ramsey Show” Moves to Live Airing on Florida’s “The Shepherd”

MARC Media Group announces that it is adding “The Ramsey Show” to its religious talk format “The Shepherd” that airs on WIWA-AM, Orlando; WTMN-AM/W242CS, Gainesville; and WRZN-AM/W278CI, Ocala/The Villages in Florida. MARC says, “For live ‘tough love’ personal finance advice, America has long tuned to Dave Ramsey,im who is considered the top personal finance guru in the country. But here in Central Florida, loyal listeners had to wait for rebroadcasts of the program late into the night. That changed this week when ‘The Ramsey Show’ began airing live weekday afternoons on ‘The Shepherd’ radio stations.” MARC chief revenue officer Scott Miller comments, “We couldn’t wait to bring ‘The Ramsey Show’ live to our Florida listeners. This is not just talk radio, it’s life changing. What more important message could we bring to our growing base of listeners than live financial peace based on The Greatest Book of All?”

Industry News

iHeartMedia and LinkedIn Collaborate on Podcast Projects

iHeartMedia and LinkedIn are entering a strategic partnership to introduce new offerings to the business podcast space. Key elements of the partnership include LinkedIn and iHeartMedia collaborating to produce new shows for the LinkedIn Podcast Network powered by iHeartPodcasts; partnering to license leading business and B2Bim podcasts, offering a differentiated promotional playbook to help them grow and monetize their content; and the companies teaming up to offer new resources for niche and emerging business podcasters. iHeartMedia Digital Audio Group CEO Conal Byrne states, “iHeartMedia is thrilled to team up with LinkedIn to help propel professional conversations through the podcast space. The combination of our vast reach and industry resources and expertise with LinkedIn’s professional network will allow us to bring a new level of innovation and growth to the communities’ business creators care about most.”

Industry Views

Pending Business: Shorter and Faster is Better

By Steve Lapa
Lapcom Communications Corp
President

Looks like Major League Baseball is about to show the radio business how to score the winning run. Major League Baseball decided it was time to reverse the aging fan base, declining gameday gates, and shorten three-plus-hours of in-game boredom.

Despite the downhome storytellers doing play-by-play on radio and innovations of TV coverage, the game was getting tedious, and it was time for Major League Baseball to change or slowly but surely face the fate of the dinosaur.

Sound familiar? Yes, there are some baseball innovations that entertained people like the infamous mascots of yesteryear, but MLB is about the hallowed Hall of Fame heritage of pinstripes, red socks, and Dodger blue. Change means risk and in baseball swinging for the fences is a 1 in 18 shot.

Getting a little too close for comfort? Fans and sponsors needed a new spark to ignite baseball fever, so MLB responded with a pitch clock to speed up the game and bigger bases to bring back one of the most exciting plays in sports. Guess what? Games are being played faster, gameday attendance is up 8%, TV viewership is up 14% and according to the Insider, social media views are up 67% as under-35 demographics are up 14%. Let us start connecting the dots to our business.

— News/talk radio relies on a 55+ audience. Nothing wrong with the “money demo.” But talk radio needs to look ahead to what happens AFTER the election cycle.

— Most daily talk shows are three hours long. So were most MLB games… until this year. Shorter became better as attendance and viewership shot up. Wake up radio programmers, hosts, managers! Do we have the courage and budget to program and sell shorter, faster moving programs? Radio is so stuck in an outdated model; the low growth is about to make another appearance in bankruptcy court.

— Fans got excited and social media exploded. Last time I checked, Savannah, Georgia was Nielsen radio market #145. No news/talk radio station in the top 100 U.S. radio markets has as many Facebook followers as the Savannah Bananas baseball team.

— Fans and sponsors needed a new spark. What has your radio station offered lately that is new, exciting and lights the fuse for sponsors and listeners?

Recently, a 21-year-old baseball star stole two bases then decided to steal home and the fans went crazy. Through the years we have seen the play. But every time it happens the fans in the stands are on their feet, cheering, high fiving, and re-living every detail of the excitement. Baseball is back, bigger and better than ever. All of us can learn from today’s changes in America’s Pastime.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Does Your Station Sound “On-Vacation?”

By Holland Cooke
Consultant

imBy 2009, I had been making my living consulting and coaching talk hosts for 14 years, but I myself had not yet hosted a talk show. Like Rush Limbaugh before he went-talk, I had lots of on-air time under my belt as a music DJ. And that same skill set contributes to talk radio success: “Play the hits” (topics) and convert Cume to AQH (technique).

This month and next, when so many take vacation time, guest-hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:

My hosting debut was “The Jim Bohannon Show.” And Jimbo told me I was only the third person to ever guest-host, after Joan Rivers and Chris Matthews jump-started their broadcast careers there. But, to these listeners, who-the-heck was I? Lacking the back-story of an A-list comedian or former presidential speechwriter, I simply told the truth, saying, “I’m Jim’s pal, Holland Cooke” as I quickly invited callers into the hour’s topic or teed up the guest. I had promised myself I would avoid “The Sitting-In For Rush Syndrome:” unscripted monologue about myself and blah-blah-blah until the first break. TALKERS publisher Michael Harrison – himself a well-traveled guest host – recommends nonchalance and warns against, “It’s such an honor to be here!”

So, if you’re filling-in, that’s Tip #1: Cut to the chase. Don’t devalue the show by committing lots of time explaining that the familiar host is away and who you are. Tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off when they hear a stranger… and how to join-in.

im

Demonstrating this technique when “FOX Across America” host Jimmy Failla is off: my long-suffering client Paul Gleiser. His day job is owning KTBB, Tyler-Longview, Texas; and his side hustle is guest-hosting Jimmy’s show, which he’s done a half-dozen times this month. Understanding Tip #2: You’re a guest in someone’s home, Paul asked Jimmy for advice. Always in-character, Failla quipped “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As I write this, he’s asking, “Which Democrat do we [Republicans] want to run-against in 2024?” and – as new employment numbers are announced – “The WORST job you ever had?” Callers are telling stories.

That’s Tip #3: Invite callers. Admittedly, my debut was a snap, with Jimbo’s show on 500-plus stations. But later, when then-PD Bill White had me do three nights on WBT, Charlotte, he texted me after my first hour to say that I had taken more calls that hour than other hosts get-around-to in a week. In a recession, I asked if callers were “Seeing ‘green shoots’ of recovery?” and “The best car you ever owned?” They all told stories about both. “DON’T beg for callers,” Harrison says. And bring more than just your voice, i.e., guests and sound bites from news feeds. Gleiser: “Prep like the phone is broken.”

 Tip #4: Invite participation multiple ways. Many listeners would rather text than call. Do so and you’ll sound accessible and at-the-speed-of-life. And follow @smerconish to see how (effectively) he polls listeners via social media.

Tip #5: “Know what the show was about yesterday,” Gleiser urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle; like Paul’s aforementioned “Who [Democrat] do we [Republicans] have the best chance of beating in 2024?”

 Tip #6: Empower callers, by asking their FEELINGS, rather than asking for facts or their expertise. They’re not experts. Instead, use The Magic Words (“you” and “your”): “Should you be fined for installing or replacing your gas stove?” Or empower them with access to a guest they can Q+A about matters that matter to their lives. When the fill-in host is “a somebody” – the mayor or an athlete or an expert – the host him/herself is an opportune topic. As we say when inviting calls to hosts who broker weekend airtime: “The lawyer is in, the meter is off.”

Tip #7: Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or – in Jimmy Failla speak – you’re driving, if the producer is simply call-screening and running-the-board (which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with this particular station’s set-up).

Tip #8: Keep re-setting – succinctly, “matter-of-factly” as Michael Harrison puts it — introducing yourself and your guest-or-topic — when you’re going-into and coming-out-of breaks, and at the beginning of each hour. Why: Listeners are constantly tuning-in.

Tip #9: Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number the punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. ‘Seems like a little thing, but this can make a big difference in how popular you make the station sound.

Tip #10: “Be a convenience to the station,” not high maintenance. Harrison: “If you’re a diva they won’t ask you back.”

Tip #11: Afterward, give it a listen. If you do this for a living, wait a week, so you hear your work with fresh ears. Not a broadcaster? Was there a segment worth sharing on your blog or via social media? Did you or a guest explain something real useful? On Twitter, link to an audio clip of “Pet Pro Dr. Donna Johnson’s tips for helping your critters keep their cool during a long, hot summer,” so you’re useful to those who weren’t listening live. For LOTS of clicks and shares, include pictures of cuddly kittens and puppies.

Tip #12: If you are a career broadcaster, “always be available (and prepared) on short notice,” Michael Harrison recommends. 😉

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

New Jim Peters Talk Show to Take Live Video Phone Calls

Former Conk News editor-in-chief Jim Peters announces that he is launching a new live video talk show, “Jim Peters At Night,” at 11:00 PM ET on July 31 that will broadcast simultaneously on 10 platforms and networks. Peter says, “There’s nothing new about what I’m doing. There are hundreds of people doing it on Twitch everyim night. But they’re all pretty much just talking to their friends. Ours might be the first ‘professional’ talk show that will take spontaneous video phone calls and only video phone calls from the public.” Peters goes on to say, “When I started this project, I decided I was going to go wherever the prevailing technology took me. Although I’ve hosted several television talk shows in the past, I’m a radio guy at heart. So, we started with a live audio show… but it’s currently way easier to do live video than live audio. So, then it became a radio show with a video feed, and standard phone call-in. But when I realized that we could take video phone calls, I said screw it, let’s get real: it’s a TV show – with the public joining in, on the screen.” Peters’ new program will debut on Rumble, YouTube, Twitter, Facebook, Twitch, OnlyFans, Odysee, Telegram & Trovo, and audio-only on Podbean Live.

Job Opportunity

Connoisseur Seeks Part-Time Talk Host

Connoisseur Media Connecticut has an opening for a part-time, fill-in swing talk show host to substitute weekdays on WICC-AM/FM, Bridgeport. This position will work unique weekday hours filling in for our talk showim hosts. The ideal candidate will be able to execute either two- or four-hour air-shifts on WICC, along with booking guests, creating compelling local content, fielding listener phone calls, and pivoting subject matter as the news cycle dictates.  This position will have different hours based on need. Find out more about the position here. Please send your resume and 3-minute demo to allan.lamberti@connoisseurct.com with “SWING TALK SHOW HOST” in the subject line.

Industry Views

Monday Memo: Be Known for Knowing

By Holland Cooke
Consultant

“STIMULATING TALK.”  Like much of radio’s imaging wallpaper, this frayed 1990s promo cliché was station-centric, rather than a benefit statement explaining and assuring how habitual use is… useful.

“Stimulating” was an immeasurable claim. And won’t THEY be the judge of that? If our talkers – of any political stripe – are stimulating, their work speaks for itself.

“Talk” itself has baggage. Say “talk radio” at a backyard cookout populated by non-radio people, and someone will roll their eyes. Rush Limbaugh personified that “crazy uncle at Thanksgiving” who became the format caricature.

imAnd when what’s-talked-about sounds too much like yesterday, and the day before, and the day before that, it works against what ratings people call horizontal maintenance (same-time day-to-day tune-in). No names, but his first six words when I tuned in were “…and it will only get worse!” Stimulating?

Commercial Copy 101: Sell benefits, not features. Almost any station can sound instantly more-user-friendly by simply projecting “you” and “your” early and often in promo copy. “Because ONE traffic jam can jam-up your WHOLE day…”

News will save news/talk. Mass shootings du jour, deadly severe weather, inflation, Trump, Hunter’s laptop, and what-next has listeners wondering, “What NEXT?” Be known for knowing, and you will stimulate more tune-ins.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry Views

Monday Memo: “A Pepper & Egg Sandwich on American Bread”

By Holland Cooke
Consultant

Recommended interview: The author is retired radio host and newsman Joe Taylor, a voice you might remember from KDKA and elsewhere.

His story is the sort of interview Jim Bohannon used to love, a reminiscence of growing up in the 1950s, what life was really like in that “Great” America that Donald Trump romanticizes.

im

Joe recalls a time when many people still considered Italians “not-quite-real Americans, traversing two very different worlds, attending school with kids whose last name didn’t end in a vowel.”

Joe writes – and speaks – with affection, respect, humor, and humanity, and new relevance. Contact joetaylor43@comcast.net

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

KFI, Los Angeles Special Addresses Schools-Parents Conflicts

iHeartMedia’s news/talk KFI, Los Angeles is presenting a special, two-hour news program on Sunday (6/25) at 4:00 pm titled, “He Said, She Said, They Said…,” addressing the conflict between schools and parents over the ongoing introduction of books, curricula, and instruction about alternative lifestyles. This KFI News Special isim being produced by the award-winning team of Steve Gregory and Jacob Gonzalez with associate producer Nick Pagliochini. KFI says, “Parents and protesters continue to gather at school board meetings around the country to express their frustration over districts’ that try to introduce books and language which address the transgender community and other LGBTQ+ issues. Faith-based leaders have also joined the protests along with advocacy groups that represent parents of public-school students. Critics say these issues should be addressed exclusively in the home while supporters say it is critical to be inclusive of all lifestyles to better prepare children for the real world. ‘He Said, She Said, They Said…’ features multiple sides of the issue. There is also a companion podcast with extended content that will be available immediately following the broadcast on the iHeartRadio App.”

Industry News

Producer Ann Ingold Joins KFI, Los Angeles

iHeartMedia Los Angeles announces it is naming Ann Ingold producer for news/talk KFI-AM 640’s morning shows, “The Bill Handel Show” and “Wake Up Call.” KFI program director Robin Bertolucci says, “Ann’s hadim an illustrious career in LA radio, from LOVELINE’s inception on KROQ through the show’s network syndication and MTV. We’re thrilled to have Ann joining our iHeart LA team.” Ingold was most recently serving as producer on ITV’s weekly live Facebook Watch program and consulted Los Angeles radio shows for Audacy and Meruelo Media. She comments, “I want to thank Robin and everyone at KFI for being so welcoming.”

Industry Views

Pending Business: Recruitment 3.0

By Steve Lapa
Lapcom Communications Corp
President

imIt’s that time of year. College graduates are pushing out resumes. Are you open for entry level sellers? Any turnover on your sales team this year?

In April, we reviewed new data impacting today’s college graduate entry-level sellers. 97% are open to jobs unrelated to their new degrees. 56% of Americans, as in their parents, do not believe a college degree is worth it anymore.

There’s more. According to a recent Wall Street Journal article, a survey by college healthcare provider Timelycare, shows 53% of (2023) graduates want a full work-from-the-office environment, while only 21% are good with total remote. Are we saying entry-level sellers WANT to work from the office? These young people want the commute, politics, and distractions of the office workplace environment. Are you kidding me? The good old days?

The survey results do make some sense when you stop to realize most of the new grads spent a good part of their COVID-impacted college lives logging into classes, missing several semesters of lecture hall instruction and dorm life.

Now comes the closer: these isolation years caused these new grads a lack of “soft skills” or what we used to call social skills. Recruiters, colleges and universities are now coaching these new grads in everything from “How to Start a Conversation,” to proper in-office dress, to eating at the same pace as your business lunchmate.

Not kidding here, all you 50- and 60-something sellers and managers. This round of recruiting entry-level sellers is totally about “How To…” and you may want to consider video and an eBook once hired.

Let’s face it, with AI coming fast, the future is here and like everything else in sales, there is no clear “How To…” handbook. But recruit we must as nothing happens without a seller. Loyalty is quickly fading as new, younger sellers want a different experience.

Let’s prepare a starter list for recruiting entry-level sellers in today’s world. Here are 10 suggested questions and concepts to cover the basics:

— Why do you want to join our sales team?

— What do you think is the most important quality a seller must have?

— How would you define a sale?

— When was the last time you experienced rejection? What did you do?

— Give me an example of a recent success in a competitive situation.

— If you could do anything professionally, what would it be?

— I am going to hand you my pen. Sell it to me.

— What is the difference between a Winner and a Champion?

— What do you think the most important thing an advertiser wants to hear from a seller?

— Tell me what specifically brings you to sell for _______?

I’m sure you have your own recruitment strategy/profile. Is it current? For the seller, that younger team member may be different from what you expect. The best seller I coached was an Art History major.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: I’m Sorry, You Are…?

By Holland Cooke
Consultant

imHas this happened to you? Moments after you have met someone, you forget his or her name? OOPS.

How to avoid this faux pas? Even a robot knows! I asked ChatGPT:

— Pay attention: When you are introduced to someone, make a conscious effort to pay attention to their name. Focus on the pronunciation and any unique aspects of their name.

— Repeat the name: After hearing the person’s name, repeat it back to them. This not only helps you reinforce the name in your memory but also confirms that you heard it correctly.

— Use association techniques: Associate the person’s name with something familiar or memorable. It could be a visual image, a rhyme, or a word that sounds similar. For example, if you meet someone named Mark, imagine them leaving a mark on something or wearing a specific item that reminds you of their name.

 

im

— Create mental connections: Connect the person’s name with something you already know or someone you know who has the same name. This association can help trigger your memory when you see the person again.

— Use name repetition: In the course of the conversation, try to use the person’s name naturally in your interactions. This repetition can reinforce the memory of their name in your mind.

— Visualize the name: Visualize the person’s name written out in your mind or imagine it spelled out in a particular font or color. This mental image can help solidify the memory.

— Practice active listening: Engage in active listening by asking questions and using the person’s name in conversation. Actively engaging with the person helps create stronger connections in your memory.

— Review and reinforce: After the initial introduction, take a moment to review the person’s name in your mind. If possible, use it when saying goodbye or when addressing them in subsequent interactions. The more you reinforce the name, the better chance you have of remembering it.

Excerpted from the E-book “Even a Robot Knows How to Sell Radio Advertising,” a free download at http://getonthenet.com/EvenARobotKnowsRadioSales.pdf

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Karen Knotts is This Week’s Guest on Harrison Podcast

Author/actress/stand-up comic and aspiring talk radio host Karen Knotts is this week’s guest on the PodcastOne series “The Michael Harrison Interview.” According to Harrison, “You never know who you are going to meet at the TALKERS conference. I had the good fortune of crossing paths with the delightful, articulate and notably talented daughter of one of the 20th century’s most beloved show business icons and immediately booked her for the podcast. We had a great conversation!” Karen Knotts is the daughter of the legendary actor/comedian Don Knotts of the Andy Griffith Show and Three’s Company fame who passed away in 2006 at the age of 81. Karen Knotts is an actress, author, stand-up comic, former librarian and, as Harrison describes, “an all-around positive, fun person with lots to say about lots of things.” During the pandemic, Knotts finally had the opportunity to pen the book everyone’s been telling her to write about her memories of life growing up in California as the daughter of one of America’s funniest and most iconic entertainers – Tied Up in Knotts: My Dad and Me (Chicago Review Press, 2021). She’s been touring the country with an informative and funny one-woman show based on the book and her experiences growing up with a famous father. Harrison and Knotts discuss her life with a show biz dad, along with anecdotes about her encounters with celebrities and her interest in talk radio, covering topics such as the evolution of public libraries in the digital era, changes in TV over the years and dealing with the present-day cultural abuse of the name “Karen.” Listen to the podcast in its entirety here.

Industry Views

Monday Memo: Well Said!

By Holland Cooke
Consultant

imMark Twain reckoned that “the difference between the almost right word and the right word is the difference between the lightning bug and the lightning.”

Examples, from dueling commercials in a hyper-competitive, hyper-growth industry:

“Draft Kings has so many ways to bet on baseball you’re going to feel like a winner all summer.”

“Every at-bat is a chance to win big on FanDuel.”

im

 

Craft copy for local retailers THAT well-written, and they will get results and you will get renewed.

Station promo copy this enabling and user-friendly will earn you tune-in and clicks: “The Berkshire Hathaway annual meeting, all day tomorrow, anywhere you are, on the platforms of CNBC.”

The American Association of Retired Persons still advocates for them, but it no longer restricts membership to seniors. Otherwise, its base would, literally, die-off (radio take note). So…

“The younger you are, the more you need AARP.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry Views

Monday Memo: Future-Proof Your Career

By Holland Cooke
Consultant

imHow will AI tools like ChatGPT impact the way we work? The clues are everywhere. Several client stations have automated weather, and even with your consultant’s trained ear, I had to ask. And yes, she’s a robot.

From Harvard Business Review: 5 tips

— Avoid Predictability – AI isn’t generating new insights; it’s a prediction engine that merely guesses the most likely next word…its suggestions tend to homogenize, and they’re only as good as the wisdom of the crowds, which is often the exact opposite of wisdom.

— Hone the skills that machines strive to emulate – AI responses display empathy (“I am sorry my answer upset you”), self-awareness (“I’m just an AI model and my answers are based on training data”). But those responses are based on text prediction, and AI is not capable of experiencing or displaying the human version of these soft skills…so actually knowing and caring about what others think and feel, truly understanding yourself, and being capable of creating something machines cannot is an essential strategy to set yourself apart.

im

— Double down on “the real world” – Original research — actually talking to people and identifying new insights — becomes critical, because AI can only connect past dots and information it’s already been presented with. When you tap into information that isn’t (yet) online through your lived experience or novel interviews and conversations, you’re adding something genuinely new to the cultural conversation that wouldn’t be possible through AI.

— Develop your personal brand – Just as art world buyers will pay exponentially more for a “real Rembrandt” rather than an equally beautiful painting by one of his lesser-known contemporaries, corporate leaders will likely continue to pay a premium to work with people viewed as the “top of their field” — partly as a statement of quality, and partly as a brand statement about whom they associate with and what they value.

— Cultivate expertise – AI technologies are prodigious researchers that can summon a cavalcade of facts almost instantly. Unfortunately, some of those facts aren’t true. Even if AI performs “first draft” functions, it still has to be double-checked by a trusted and reliable source.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Meta May Delete News From Its California Apps

In a warning issued yesterday (Wednesday, 5/31), Meta claims it will pull news links from Facebook and Instagram in California if lawmakers in The Golden State move forward with a bill that would tax the company for news content. The proposed California Journalism Preservation Act would require online platforms to pay a “journalism usage fee” to news providers whose work appears on their services. Under the measure, an estimated 70% of the money collected from that fee would support newsrooms throughout California. Meta argued the bill will aid out-of-state companies and says if the Journalism Preservation Act is enacted, it will remove news from Facebook and Instagram altogether. While the bill has been praised from some of California’s largest journalism unions such as Media Guild of the West and Pacific Media Workers Guild, non-profit media advocacy organization Free Press Action has criticized it, per CNN, as doing “nothing to support trustworthy local reporting and would instead pad the profits of massive conglomerates.”

Industry News

Major Travel Company, Collette, Forging Win-Win Partnerships with Talk Radio – Entering Deals at TALKERS 2023

When executed properly, the marriage of a popular talk show host and a good tour booking company can prove lucrative for both parties and provide listeners with unforgettable travel experiences. The travel industry’s longest running tour planner is doing just that. Collette, the oldest tour operator in North America (established in 1918), is bullish on talk radio and is proactively seeking partnerships in organizing host-led guided listenerim tours that provide a significant revenue stream for stations (or syndicators) as well as world-wide free travel for their top personalities. Collette is planning a major presence at TALKERS 2023 tomorrow (6/2) at the 26th annual sold-out installment of the talk media industry conference at Hofstra University on Long Island. Jim Edwards, VP, US affinity development (jedwards@collette.com) and Paul Holly, marketing manager (pholly@collette.com) for Collette will be in attendance at the conference to discuss potential partnerships with broadcasters interested in exploring this opportunity as well as the world. Check out their website at www.collette.com

Industry Views

Monday Memo: Verbs?

By Holland Cooke
Consultant

imWarning: The Commonwealth of Massachusetts certified me to teach high school English, in the early 1970s, the last year certifications were for life. Though I was lured-away by VU-meter hypnosis, I still carry a red pen. And radio news has it running-dry.

This story was about a love triangle shooting.

— Here’s what listeners heard — read this aloud: “The woman’s husband arrested the wounded man taken to the hospital.”

— Here are the facts the writer obscured: Police arrested the woman’s husband, the accused shooter. The person he shot was hospitalized.

— As-is, the ear was told something very different when half-sentences ran-together.

Another example: “A cruise ship expected to take Americans out of Lebanon today.”

— I think he meant: “A cruise ship is expected to take Americans out of Lebanon today.”

— But the missing verb, the time zone difference, and the chaos in Lebanon were such that – as written — listeners could have inferred the copy to mean that a cruise ship was-expected-to evacuate Americans…until something went wrong.

im

Translation?

“A young mother murdered the suspect found dead.”

Huh?

“Woods asked directly about his future on the tour.”

It’s unclear whether this sentence means:

— Tiger Woods was asking about his future…OR…

— He was asked-about it.

Even a robot knows better

When I typed “Missing verbs confuse the ear,” ChatGPT replied:

“Yes, missing verbs can make sentences unclear and confusing to the listener or reader. Verbs are important components of a sentence as they express the action, state, or occurrence of the subject. They help to convey the intended meaning of the sentence and to show how different elements of the sentence relate to each other.”

And finally…

Never verb nouns.

KIDDING.

Old English teacher joke.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Job Opportunity

Salem Media New York Looking for Sales Pro Seasoned in the Digital Space

Salem Media has an outstanding opportunity for a digital sales rep in the company’s New York market clusterim that includes AM 570 WMCA and AM 970 The Answer. Radio broadcasting background is preferred – especially applicants with an already existing book of business and contacts – but not entirely necessary for the right candidate. Interviewing now! Find out more and apply here. Salem Media is an Equal Opportunity Employer.

Industry Views

Monday Memo: Apple Heaven and Hell

By Holland Cooke
Consultant

imEver lost your phone? It’s an instant sick, sinking feeling. It’s quaint to even call it a “phone,” because it’s…everything. Including us. Like the transistor radio Boomers toted in our youth, it’s audio in your pocket.

For broadcasters and podcasters, a smartphone can be the whole toolbox. MOVIES are being shot on the newest iPhone. The cameras and editing apps are that good. TV and radio can go live, anywhere there’s a signal. And, like Alexa, Siri is conversant. Dictation isn’t just a convenient voice-to-text appliance. It makes lots of apps lots handier, and safer while driving. So, when, suddenly, my phone couldn’t hear me anymore, I went Code Red.

“Testing…testing…”

First triage: Google. But when I satisfied myself that all my settings were as they should be, I needed a person. As expected, the patient expert on Apple’s Support line had a thick foreign accent and great people skills. She had me repeating all the steps Google recommended, and told me I had to update my OS. When repeated attempts failed, I needed in-person handholding, a/k/a The Genius Bar.

Just TRY calling an Apple Store. The local number for the Providence Place Mall location rings in Texas I was told, after I cheated by reaching out to a friend who works for Apple and got me in the door. The irony is painful: They sell telephones but can’t answer one.

im

Antiques Roadshow

I’ll seem my age if it’s 2023, and I’m still toting iPhone 8. Hey, it worked…until it didn’t. And the Genius Bar person explained that it had missed too many OS updates to ever catch-up. And when she ran diagnostics, enough other issues warranted the handoff to sales.

Dazzling as the latest-greatest are, I went with SE, same size/shape/appearance as the 8 being retired. It snapped right into the decorative Block Island cover case that had saved the old phone from so many drops. In the survey Apple emailed later that day, I couldn’t say enough about Matty, the sales guy who walked me through setting-up the new phone. All better now, and although it’s now sans SIM card, the retired 8 phone is a spare tire. If I want to talk to it, I’ll need earbuds. But it’s an otherwise functional iPod that will Facetime, Email, you-name-it, via WiFi.

So then?

With most AM/FM broadcast hours now automated or syndicated, stations that make local human connections will be conspicuous; and niche-topic podcasts will ooze “community.”

I write lots of commercials, and – where pertinent – we assure that “you won’t land in voicemail.” And we’ll emphasize one-on-one support. Here’s how one client – the voice you hear is the owner, whose stations are 100 miles from Dallas – sells expensive cameras, at a store in Dallas: http://getonthenet.com/CompetitiveCameras.mp3

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Edison Research: Moms Flocking to TikTok

Edison Research releases its latest Moms and Media 2023 report and concludes that American moms “are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more.” The report states that U.S. moms self-reported using the Internet 15 minutes more per day than they did in 2022, for aim total of four hours and 15 minutes per day. Ninety percent of moms access the internet from their mobile phones. It also says that TikTok is used by 50% of U.S. moms, up from 42% in 2022, while Facebook is used by 83% of U.S. moms, down from 88% in 2022. Edison Research VP Melissa DeCesare says, “U.S. moms are heavily engaged with social media and online audio, and their time on the Internet continues to increase with the ease of mobile phone access. They are busy with children and are taking advantage of the convenience offered by wireless headphones and smart watches.” Download the report here.

Industry News

iHeartMedia Expands Branded Podcast Studio

iHeartMedia announces that it is launching Ruby, the first dedicated team of its kind from a major media company committed entirely to the production, sales and marketing of branded podcasts. The company says it has “built one of the fastest-growing slate of branded podcasts globally with 30 original series from major brands such as T-Mobile, IBM, Intuit QuickBooks and Mattress Firm,” and that the “launch of Rubyim represents an expanded commitment to one of iHeartMedia’s most premium products allowing advertisers to engage audiences with creative, longform native content.” iHeartMedia goes on to say, “Ruby’s branded podcasts allow advertisers and their brand partners to spend upwards of 30-45 minutes with their target audience in a unique environment, with opportunities for storytelling that are not possible anywhere else in their media mix including social video. With distribution across the iHeartRadio app and all other major platforms, native podcasts from Ruby connect brands to audiences by translating brand messaging, products and services into original and engaging stories that audiences love.” See more about Ruby here.

Industry Views

Monday Memo: Twitter Technique

By Holland Cooke
Consultant

imTik-Tok is hot (largely among users too young to be heavy AM/FM listeners) and it’s in-the-news (about its possible ban). And, yes, Facebook remains T-Rex in the social media jungle. But people on Twitter seem to live there.

— Twitter is a useful right-now prompt, because Tweets stack-up, so there’s less value alerting Followers to what’s up much later today or tomorrow.

— Like any contact, there’s a quality/quantity trade-off. You will get a feel for how-much-is-too-much when you see your Followers number drop. So, think before you Tweet. You’ll never get un-Followed for something you didn’t Tweet.

— Best of all, like other social media, Twitter is…social. Conversations begin and spread. And any of your Followers can re-Tweet your message to all their Followers, and any of them could re-Tweet it too. Going-viral like that is powerful peer-to-peer endorsement, particularly if you’re a podcaster, because subscriptions are the ballgame.

im

REAL opportune: links and attachments.

— AM/FM transmitters are audio-only and only in real-time. But you can Tweet-out a photo or video or a link to online content. Research demonstrates that third-party content you share gets re-Tweeted more than content about yourself.

— Possibly the most-useful Tweets about your radio work are “snack-size” single-topic aircheck clips. Especially opportune: guest interview excerpts that enable listeners. “Car Coach Lauren Fix has three tips BEFORE your summer road trip.” Why expose that useful programming content only to those who happened to be listening live?

— Tweeting in that fashion not only conforms to listeners’ on-demand media preference, it puts your audio back in the pocket, where radio used to be.

Twitter does double-duty BEFORE your show.

— Note how SiriusXM/CNN host Michael Smerconish tees-up topics with quick videos and polls. People like being-asked. A real estate agent whose weekend show I coach uses Twitter “to ask an opinion on a light fixture, a paint color, an appliance.” She notes that “on HGTV’s website, they have a section called ‘Rate My Remodel.’ Regular folks send in pictures of a recent remodel that they did, and others comment. People love this stuff.” So, start a conversation that takes wings. When you read posted comments on-air, you sound accessible and popular.

— And Twitter’s characters-limit is a useful discipline. You’re pre-scripting your concise, inviting show open.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Audacy Releases Fourth State of Audio Guide

Audacy releases its latest “State of Audio” guide. This fourth installment of the company’s bi-annual e-book explores audio’s impact throughout the brand funnel, from awareness and intention to action. Highlighting case studies from today’s biggest brands, the guide gives advertisers a look into how they can use radio, podcastsim and streaming for everything from brand awareness to consumer purchase. Audacy chief marketing officer Paul Suchman says, “Audio holds the title as the undisputed leader of brand-building channels – working its magic with the one-two punch of massive reach and beloved and trusted personalities. But if you’re thinking of Audio as just a top-of-funnel play – good for sparking a conversation but not driving conversion – think again. The truth is the game has expanded in recent years and audio is now a truly multi-purpose platform. Thanks to precision targeting, authentic influencers whose listeners follow them across channels, and advanced measurement, marketers are uncovering the best-kept secret in media – audio’s ability to drive impact at every funnel stage.” See the “State of Audio” guide here.

Industry Views

Monday Memo: Weekend 101

By Holland Cooke
Consultant

imIt’s the most effective tactic in marketing: Free samples. And the attorneys, financial advisors, real estate agents, veterinarians, and other ask-the-expert hosts who broker time for weekend call-in shows can drum up lots of new business…IF they execute well.

It’s a big “if,” because they’re not career broadcasters. So, technique that’s second nature to us is news to them. And because, at too many stations, there’s little or no coaching. Here are some of the fundamentals I convey to weekenders at client stations, and brokering hosts elsewhere who aren’t getting aircheck support:

— Plan each show. Re-write any news-about-your-topic or other material you will read, rather than reading verbatim paragraph-length excerpts from newspaper clippings or other source material you found on the Internet or elsewhere. That stuff wasn’t written for the ear. Put it into your own words. Practice aloud, to yourself, before the show.

— Remember: YOU are the expert. It’s Greek to them. So, avoid lingo and acronyms. Instead of percentages (“36%”) use fractions (“just over a third”).

— Listen carefully to the caller’s question. Don’t interrupt unduly…but don’t let ‘em ramble either. Once they’ve asked a question or described their situation, recommend what they should do.  Listeners in similar situations will relate.

im

Do’s and Don’ts:

— DON’T squander time at the beginning of the show with long hellos, or small talk about the weather (which aired at the end of the newscast just before your show began), or other off-topic blah-blah-blah.

— DO introduce yourself, and succinctly explain how you can help the listener. I tell weekenders I coach to begin with their elevator speech: “I’m Chuck Thompson, from Chuck’s Auto Repair, and I’m here to help you get more miles out of the-car-you’ve-already-paid-for.” If your business has a slogan, that should also be the mantra for your radio show, to keep your on-air message consistent with your other marketing.

— DON’T wait! Give out the call-in number right-off-the-top, even if your first segment is an interview or you tee-up a topic by reading news/product reviews/etc. During that segment, your call screener can be lining-up callers.

— DO solicit calls overtly. And announce the phone number real slowly, like you’re reading the winning lottery number. Say “call me right now.” And at the end of each call (unless all the lines are lit), offer that “that opens up a line for you,” and re-announce the phone number.

— DO get to the phones ASAP, best caller first. Callers call when they hear other callers, so nothing explains that it’s a call-in advice show like you answering callers’ questions with helpful advice.

— DON’T assume that anyone but you hears your whole show. Listeners constantly tune-in. So DO re-set throughout the hour. Come out of each commercial break as though the show was just beginning. “Welcome back to ‘Larry Explains the Law.’ I’m attorney Larry Jamieson, answering your legal questions right now on WXXX. So, call me! [phone number, nice and slowly, twice].”

All of the above is host technique. And there’s another character, behind the scenes, whose method is critical to brokered hosts’ return on investment: the call screener. Share with yours my 6-minute video at SolidGoldWeekend.com, where I also explain how to warm-up slow phones.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Jerry Springer Dies at 79

Jerry Springer, the controversial television and radio host whose eponymous TV program ran for 27 years starting in 1991, died on Thursday (4/27) at age 79 after a battle with cancer. Springer’s TV show was savaged by critics for its exploitation of the seamy side of American culture, but it was a ratings sensation in the daytime television battles. Springer’s personal background was interesting. A child of holocaust survivors who was bornim in London, Springer got a law degree from Northwestern University, served on the Cincinnati City Council before exiting in a prostitution scandal, returned to the Council a year later and eventually served as mayor of Cincinnati. He ran unsuccessfully for governor of Ohio as a Democrat. He moved into television news and won regional Emmy Awards before debuting his own soon-to-be-a-hit TV show that began as an issues-oriented program. Springer was part of the Air America liberal talk radio experiment during the early 2000s in which he hosted the 9:00 am to 12:00 noon ET show. In 2005, TALKERS magazine managing editor Mike Kinosian (who then was special features editor for Inside Radio) interviewed Springer. Read his interview here. Also, author, professor, and former radio producer Bernadette Duncan included Springer in a chapter of her book, Yappy Days: Behind the Scenes with Newsers, Schmoozers, Boozers and Losers (Talkers Books, 2016). Read that excerpt here.

Features

Reflections on Jerry Springer

By Bernadette Duncan
Author/Professor/Former Radio Producer

(EDITOR’S NOTE: The following is an excerpt from Bernadette Duncan’s classic talk radio book about her 26-year career as a major market and national radio producer, Yappy Days: Behind the Scenes with Newsers, Schmoozers, Boozers and Losers (Talkers Books, 2016).  It appears in the chapter titled, “Guests Who Are Not What They Seem.”)

imWhen television spiraled into a circus of chair-throwing, hair-pulling, fist-fighting, profanity-yelling, cross-dressing, sex-addicted guests, Jerry Springer was the ultimate ringleader.  “The Jerry Springer Show” was so over-the-top when it debuted in September 1991 that security guards stood by on set and the opening featured a parental warning that stated the content may be inappropriate for children. With segments like “Sex Between Family Members” or “Nudists Talk About Why They Expose All,” it gained a reputation for being the most sexually-explicit tabloid program.

So why not invite Springer on to dish about the show’s 10-year success?  If anyone had stories, Springer was loaded. Though maybe his material would be salty and I had to be prepared.  In other words, I needed to keep my finger near the “dump button” in case some raunchy words flew out of his mouth.

What I discovered was amazing. This guy, whose high-octane show could be jaw-droppingly raunchy and theatrical, was himself a charming and humble philosopher.  Get a load of this personal history… British-born, Springer broke into politics in 1971 as a city councilman and was forced to resign from office three years later after admitting to soliciting a prostitute. The following year, after owning up to his actions, he won back his seat by a landslide.  In 1977, he was elected Mayor of Cincinnati and he served one term.

Springer was riveting, confirming the possibility that the best guests are often talk show hosts themselves.  He could talk about anything and with heart. And without ever uttering a nasty word.  He spoke most touchingly about coming to America on The Queen Mary with his parents when he was five-years-old.  “In one generation,” he said, “we went from the Holocaust to this wonderful privileged life I have today.”

Who knew you could pluck a guest from the circus of tabloid television and discover the soul of a poet? Jerry Springer was multi-faceted and showed character.  The qualities that anchored him were, perhaps, the very characteristics that allowed him to oversee his wacky show.

Bernadette Duncan can be contacted via email at heybharrison@gmail.com.  Meet Bernadette Duncan at TALKERS 2023 on June 2 at Hofstra University.

Industry Views

Pending Business: You

By Steve Lapa
Lapcom Communications Corp
President

I’m one of the lucky ones. In my marketing work I get to speak with radio/audio sellers and managers around the country at companies privately and publicly owned, as well as that increasingly rare breed – the radio station owner/operator. They all share one common fault. Yes, I said fault. Can you guess what it is? Probably not, because you too may share the same fault.

I’m one of the lucky ones as I was warned about this early in my career. Before we look in the mirror, let’s recall what Harry Beckwith said in his 2011 book, You, Inc. His premise was, “The first thing you sell is yourself.” Having trained hundreds of high achievers, my experience is that premise is one of the most subjective statements you will ever hear. How do you sell yourself with grace and humility? How does your ability to sell yourself stand head and shoulders above the next seller on the Zoom call or in the advertiser’s office without over-the-top braggadocio? While on calls with one high achiever, there was always a pause point where that seller took a side bar that started with, “Believe me, I’ve been working for ____ for __years…..” Sound familiar?

After a few calls on the same advertiser, the tenure pitch gets stale. The focus on “me” gets confused with building credibility through proven performance. Sorry, but You, Inc needs an update.

You see the missing link – the fault most sellers and managers share – is the lack of investment in “You.” In plain English, most sellers and managers fail to invest in themselves. We fail to recognize it takes a financial and time investment to keep our skills sharp, our minds focused on performance, and our teams coordinated with a win-win attitude.

There is a reason why high-level tennis professionals work and compete under the watchful eyes of well-compensated coaches and trainers. Pick a competitive career, from sports to entertainment, and somewhere in the mix you will find a coach, mentor, or trainer paid to help improve performance. But rarely will you find a seller or manager in the highly competitive radio/audio sales space investing in improving performance. Sorry to all you managers reading this, but who is coaching you?

Books, seminars, videos, online programs were and are still part of “stay sharp, stay current” training. Sales and managing sales departments is a moving target with change built into every day. Recruitment, strategy and digital dynamics move ahead with or without you. It is never too late to understand the investment necessary in “You” to keep sales and sales management skills improving every day.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry Views

Monday Memo: Hearing is Believing

By Holland Cooke
Consultant

Every time I visit a station, I meet with sales, and I leave ’em a thumb drive of “spots that have produced results elsewhere, for businesses just like yours,” magic words on local direct retail sales calls. Help yourself to these, all of which produced results.

— Key Lending Solutions and AdvantaClean demonstrate using unscripted client interview sound bites and minimal announce copy.

— Here’s a straight pitch I wrote for the guy who maintains my home water system.

— When local retailers are defending against lower-cost big box competitors, local radio can be their best friend. Here’s a spot I produced that differentiates based on service.

Here’s the spot that had been airing when the client said “It’s not working.” I asked the rep: “Can we make it a 60 instead of a 30?” And I asked her to send me the jingle, and to interview the client and his customers on her smartphone, and send me the raw audio. Here’s the spot that got the advertiser to renew.

— Here are two spots I wrote for a tech retailer, one pitching convenience/security systems, the other pitching Home Theater.

Sure…A-B-C, “Always Be Closing.” But successful reps I’ve seen in action make that first call the C-N-A, “Client Needs Assessment,” 20 questions, ideally capturing the interview audio for use as you hear above. And they begin the second call saying, “Based on what you told me…” and hit Play.

Some things are easier to demonstrate than describe. And if you’re on-air talent who also sells, you are advantaged.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

New York Festivals Radio Awards Announces 2023 Winners

The 2023 winners of the New York Festivals Radio Awards were announced yesterday, and the BBC was named Broadcaster of the Year, while HarperCollins Publishers was honored as Radio Production Company of the Year. NY Festivals says, “Creative audio entries from storytellers around the globe captivated listeners and were recognized by the 2023 Radio Award Grand Jury. Winning entries include podcasts and audiobooks, masterful dramas, and documentaries, up-to-the-minute news coverage, entertainment, and music specials all created by world renowned storytellers.” New York Festivals Storyteller’s Gala honored “The Kalb Report” with the 13th annual New York Festivals Lifetime Achievement Award. For nearly 30 years “The Kalb Report,” moderated by eminent journalist Marvin Kalb, has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. “Start Here” by ABC News in the News Podcast category earned the inaugural National Press Club Award. The new award launched in 2023, in partnership with the National Press Club, goes to the highest scoring entry in the following news program categories: Best Coverage of Breaking News Story, Best Coverage of Ongoing News Story, Best Nonfiction Series, and News Podcast. Other U.S.-based audio companies winning gold awards in this year’s competition include: ESPN in three podcast categories, iHeartMedia/Katie Couric Media in the Narrative/Documentary Podcast category, and SiriusXM for Best Editing. See the complete winners gallery here.

Features

TALKERS 2023 Agenda Update

TALKERS 2023

June 2, 2023 – Hofstra University, Hempstead, NY

Presented by TALKERS in association with WRHU Radio

 Sponsored by (in alphabetical order):

The Doctor Asa Show – Backbone Networks – Benztown – The Michael Berry Show – Broadcasters General Store – C. Crane – Collette – Comrex – The Epoch Times –- Goldman McCormick PR – Guestbooker.com – The Sean Hannity Show – Newsmax – Our American Stories – Premiere Networks – Radio America – The Ramsey Show – Dr. Murray Sabrin – Stephan Multimedia – The Todd Starnes Show – Talk Media Network – Visit Atlantic City

 

AGENDA

Registration Desk Open – 7:30 am to 6:00 pm – Lobby of John Cranford Adams Playhouse

Registration Director: Barbara Kurland, Business Manager, TALKERS

Assistant Registration Director: Olivia Mannarino, Associate, TALKERS

________________________________________

Breakfast – 8:00 am to 8:55 am – Reception Tent next to John Cranford Adams Playhouse

Breakfast Emcee: David Bernstein, GM/Broadcast Operations, TALKERS

“Woman of the Year Award”

Recipient: Martha Zoller, Host WDUN-FM-AM, Gainesville, GA

“Lifetime Achievement Award”

Recipient: Kraig Kitchin, CEO, Sound Mind, LLC

Sponsored by Sean Hannity / Premiere Networks

________________________________________

Exhibits Open – 9:00 am to 5:00 pm – Lobby of John Cranford Adams Playhouse

Backbone Networks – Representative: Richard Cerny, President/CEO

Broadcasters General Store – Representative: Buck Waters, Marketing Executive

Collette – Representatives: Jim Edwards, VP, US Affinity Development; Paul Holly, Partnership Marketing Manager

Comrex – Representative:  Chris Crump, CBNE, Senior Director of Sales & Marketing

____________________________________________

Morning Greetings – 9:00 am to 9:45 am – John Cranford Adams Playhouse

TALKERS 2023 Emcee: Kevin Casey, VP, Executive Editor, TALKERS

“National Anthem”

Performed by: TBA

“Morning Wakeup”

Speaker: Jimmy Failla, Host, FOX News Radio

“Setting the Stage: Triple Perspective”

Official Greeter: Todd Starnes, Host/President, The Todd Starnes Show Syndication/Owner, KWAM, Memphis

“Welcome to TALKERS 2023”

Introduction: Victoria Jones, Executive Director, DC Radio Company

Speaker: Michael Harrison, Publisher, TALKERS

Special Guest (by remote): Bob Pittman, CEO, iHeart Media

Sponsored by The Doctor Asa Show

____________________________________________

Panel Discussion – 9:50 am to 10:25 am – John Cranford Adams Playhouse

“Programming News/Talk Radio in the Digital Era – Part 1”

Introduction: TBA

Moderator: Mike McVay, President, McVay Media Consulting

Panelists:

Michael Czarnecki, VP, Programming, Binnie Media

Tom Cuddy, Program Director, WOR, New York

Kevin DeLany, VP, News & Talk Programming, Westwood One

Eric Stanger, SVP, Operations, Sean Hannity Show, Premiere Networks

Joe Thomas, Host/Program Director, WCHV – Charlottesville, VA/PD, WRAD, River Valley, VA

Brett Winterble, Host, WBT, Charlotte

Sponsored by Premiere Networks
_____________________________________________

Fireside Chat Part 1 – 10:30 am to 10:50 am – John Cranford Adams Playhouse

Guest:  Christopher Ruddy, Founder/CEO, Newsmax Media

Host: Michael Harrison, Publisher, TALKERS

Sponsored by Collette

Fireside Chat Part 2 – 10:55 am to 11:15 am – John Cranford Adams Playhouse

Guest: Jeff Warshaw, Founder/CEO Connoisseur Media

Host: Michael Harrison, Publisher, TALKERS

Sponsored by Benztown

____________________________________________

“Freedom of Speech Award” – 11:20 am to 11:40 am – John Cranford Adams Playhouse

Recipient: Tavis Smiley, Host/Owner, KBLA, Los Angeles

Presenter: Michael Harrison, Publisher, TALKERS

Sponsored by The Todd Starnes Show

_______________________________________________

Four-Way Discussion – 11:45 am to 12:10 pm – John Cranford Adams Playhouse

“The State of Sports Talk Radio”

Introduction: TBA

Facilitator: John T. Mullen, General Manager, WRHU-FM/WRHU.org, Hofstra University

Panelists:

Grace Blazer, VP, National NTS Brand Coordinator, Director of News and AM Programming Florida Region, iHeart Radio

Mark Chernoff, Sports Reporter, 107.1 The Boss, Long Branch, NJ/Sports Radio Talent Coach

Spike Eskin, VP, Programming, WFAN, New York and CBS Sports Radio

Sponsored by Backbone Networks

____________________________________________________

Lunch – 12:15 pm to 1:15 pm – Reception Tent next to John Cranford Adams Playhouse

Lunch Emcee: David Bernstein, GM, Broadcast Operations, TALKERS

“Welcome to Hofstra University”  

Speaker: Mark Lukasiewicz, Dean, Lawrence Herbert School of Communication, Hofstra University

“Special Lunch Greetings”

Speaker: Carl Higbie, Host, Newsmax TV

“Humanitarian of the Year Award”

Presenter: Harry Hurley, Host, WPG, Atlantic City

Recipient: Jim Thompson, Former President, Broadcasters Foundation of America (posthumously)

Accepter: Renee Cassis, Broadcasters Foundation of America

Sponsored by Newsmax

____________________________________________

Panel Discussion – 1:20 pm to 1:55 pm

“Talk Radio and Podcasting”

Introduction: Guy Benson, Host, FOX News Radio

Moderator: Lisa Wexler, Host, WICC, Bridgeport, CT

Panelists:

Heather Cohen, SVP, The Weiss Agency

Steve Goldstein, CEO, Amplifi Media

Ron Hartenbaum, Managing Member, WYD Media

Chris Oliviero, Market President, Audacy New York

David Pakman, Host, The David Pakman Show

Larry Young, Host, The Larry Young Podcast

Sponsored by Visit Atlantic City

____________________________________________

Panel Discussion – 2:00 pm to 2:35 pm – John Cranford Adams Playhouse

“Generating Talk Radio Revenue in a Digital World” 

Introduction: Doug Stephan, Host, Good Day Show/Founder Stephan Multimedia

Moderator: Steve Lapa, President, Lapcom Communications Corp

Panelists:

Vince Benedetto, CEO, Bold Gold Media Group

Paul Gleiser, Host/Owner, KTBB-FM-AM, Tyler, TX

Todd Starnes, Host/President, The Todd Starnes Show Syndication/Owner, KWAM, Memphis

Paul Vandenburgh, Host/Owner, WGDJ, Albany, NY

Michael Zwerling, Host/Owner, KSCO-FM-AM/KOME, Santa Cruz

Sponsored by The Ramsey Show

____________________________________________

Panel Discussion – 2:40 pm to 3:15 pm – John Cranford Adams Playhouse

“The Big Picture”

Introduction: Matthew B. Harrison, Esq., Associate Publisher, TALKERS/President, the Harrison Legal Group

Moderator:  Michael Harrison, Publisher, TALKERS

Panelists:

Arthur Aidala, Esq. Founding Partner, `Aidala, Bertuna & Kamins, PC/Host, AM 970 The Answer, New York

Dr. Asa Andrew, CEO/Host, The Doctor Asa Network

Vince Benedetto, CEO, Bold Gold Media

Lee Habeeb, Host/Producer, Our American Stories

Lee Harris, Morning Co-Anchor, WINS, New York

Kraig Kitchin, CEO, Sound Mind, LLC

Sponsored by Newsmax

____________________________________________

Panel Discussion – 3:20 pm to 3:55 pm – John Cranford Adams Playhouse

“Programming Talk Radio – Part 2”

Introduction: Alex Fife, VP Operations, Southeast, iHeartMedia – Total Traffic & Weather Network

Moderator: Walter Sabo, CEO, Sabo Media/Host/Producer, Sterling on Sunday

Speakers:

Phil Boyce, SVP, spoken word format, Salem Media Group; Ops VP, New York region/WMCA/AM 970 The Answer

Ross Kaminsky, Host, KOA, Denver

Josh Leng, CEO, Talk Media Network

Dan Mandis, Host/Program Director, WTN, Nashville

Matt Meany, Program Director, WABC, New York/Red Apple Audio

Greg Stocker, Brand Manager, WPHT, Philadelphia

Sponsored by Our American Stories

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Panel Discussion – 4:00 pm to 4:35 pm – John Cranford Adams Playhouse

“Navigating a Radio Talk Show Hosting Career”

Introduction: Ryan McCormick, Managing Partner, Goldman McCormick, PR

Moderator: Dom Giordano, Host, WPHT, Philadelphia

Speakers:

Mandy Connell, talk show host, KOA, Denver

Jeff Katz, talk show host, WRVA, Richmond

Frank Morano, talk show host, WABC, New York

Martha Zoller, talk show host, WDUN, Gainesville, GA

More TBA

Sponsored by C. Crane

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Three-Way Chat – 4:40 pm to 5:00 pm – John Cranford Adams Playhouse

“Making the Connections Between Local and National, Radio and Television”

Facilitator: Harry Hurley, Host, WPG, Atlantic City, NJ

Speakers:

John Caracciolo, President/CEO, JVC Broadcasting

Brian Kilmeade, Host, FOX News Radio/FOX News Channel

Sponsored by The Michael Berry Show

________________________________________________

Closing Reception – 5:00 pm to 6:00 pm – Reception Tent next to John Cranford Adams Playhouse

Sponsor TBA

Program subject to changes

Industry News

Steve Lapa Launches 3 MINUTE PLANNER™, a Sales Education Tool

Steve Lapa, well-known broadcast management & sales expert and TALKERS contributing columnist, has launched a new website, 3MINUTEPLANNER.COM, which provides an innovative platform designed to simplify sales meeting strategies with easy-to-follow “3 Minute” explainer videos and accompanying downloadable eBooks. This video-based re-education is the first of its kind in the industry, providing managers and sales teams with the resources that support their success.

According to Lapa, The 3 Minute Planner™ is designed to help radio managers and sales teams by providing concise, practical strategies that can be applied immediately. The three-minute videos cover a wide range of topics, from sales strategies to account management and client relationship building. Each video is accompanied by an eBook that expands on the topic, providing additional tips to help sellers and managers improve performance.

Lapa tells TALKERS, “Radio sales is about constant competition and pressure. The 3 Minute Planner™ is designed to provide managers and sales teams with the strategic guidance they need to succeed. Our video-based re-education approach makes it easy for anyone to learn and implement new strategies quickly.”

The package features over 100 topics and strategies, allowing managers and top sellers to tailor the content. Lapa says, “The 3 Minute Planner™ provides a clear, concise format that is easy to follow and apply, making it an ideal tool for busy sales teams who need to make the most of their time.”  Interested radio broadcasters can visit 3MinutePlanner.com for a free sample.

Steve Lapa will be moderating the sales panel at TALKERS 2023 on Friday, June 2 at Hofstra University.