Industry News

St. Louis News Pro Larry Conners Joins NewsTalkSTL

Next Monday (1/9), St. Louis market television and radio personality Larry Conners joins Gateway Creative Broadcasting’s conservative talk simulcast KNBS-FM, Bowling Green; K270BW, Bellefontaine; and KLJY-HD2, Clayton to host “The Larry Conners USA Daily Report” airing at 6:00 pm nightly. Additionally, the station will air “The Conners Commentary” feature at 12:03 pm, and 3:30 pm. Conners says, “The fabric of my journalistic soul still requires that I am fair, but now, I freely express my opinions. I am thrilled to join the ‘NewsTalkSTL’ family and be part of the city’s newest and fastest-growing radio station.” Conners anchored St. Louis television news broadcasts from 1975 to 2014 before making the move to radio. Station president of programming Jeff Allen says, “This is the first, major change to our weekday line up since signing on a year and a half ago. That speaks to how significant we feel adding Larry is. Larry Conners is a strong, local, conservative voice that needs to be heard.”

Industry Views

PENDING BUSINESS – Hello New Year

 
By Steve Lapa
President
Lapcom Communications Corp.

The calendar has officially changed. Hopefully your checks will start saying 2023 and it’s time to dig in and get back to work. Wait, does anyone still write checks? For sure your Q1 plan is complete and ready for action.

Let’s look at the first two major events in Q1, as each represents sales opportunities for virtually every radio format.

The Super Bowl is in five weeks. You don’t need to be selling sports talk radio or the gameday play-by-play to capitalize on the most-viewed sporting event in the media. The audience numbers connected to this event are now legendary. Nearly 1 billion viewers watched the 10 highest-rated TV broadcasts of the Super Bowl. As we sell the value and results of radio/audio, the TV numbers simply support the social impact of the event. Whether your radio station will broadcast the game or not, there is a sales opportunity for the seller pitching the right package to the right advertiser. This year the competition for local ad dollars will be heightened as we deal with inflation, recession, and lingering supply chain issues. The traditional “bars and cars,” big screen TV sales and even gameday gear-up may all be impacted at the local advertiser level. Sharpen your pencil and package creatively with all assets on board.

Valentine’s Day in six weeks. We are projected to spend nearly $ 24 billion on Valentine’s Day – or about $175 per person. That puts Valentine’s Day neck-and-neck with Mother’s Day. So, wining and dining, flowers, jewelry, spa day, greeting cards, gift certificates, it’s all part of this great tradition that has defined February for nearly 1,600 years. Yes, you can go back to the Romans for the first celebration. For sure the Romans had a way to promote the Valentine’s Day festivals that spread the word far and wide leading to the traditions we have today. The sales opportunity connected to Valentine’s Day is a simple four step process:

1. Cover the traditional categories.
2. Open your thinking to new opportunities.
3. Be ready to respond to “We sell out, anyway.”
4. Full asset packaging.

Getting back in the saddle and regaining your sales rhythm may take a few cranks of the engine. But like riding a bike, the muscle memory kicks in and before you know it, you’re coasting again. Happy Selling!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Nationally Syndicated Talk Host Wayne Allyn Root Named to Best-Dressed List


Pictured here is USA Radio nationally syndicated talk radio host Wayne Allyn Root showing off the style that has named to the 14th Annual International Best Dressed List. He joins other notables on this year’s list including Melania Trump, President Joe Biden, and new Italian Prime Minister Giorgia Meloni. Root’s style was described as “former President Donald Trump’s New York-style of dressing meets Vegas flair!”

Contact Us


About TALKERS

TALKERS (commonly referred to as “TALKERS magazine”) is the leading trade publication serving the talk media industry in America. It was dubbed “The Bible of Talk Radio” by Business Week as it initially focused on news/talk, all news, all sports, and a variety of spoken work genres emerging on the radio dial. As technology and media trends evolved over the years, the publication expanded to serve the forms of talk media beyond just talk radio — which includes talk content distributed digitally, via satellite and on cable television.

TALKERS was launched as a print publication during the Summer of 1990 by its founder Michael Harrison, a multi-format radio broadcasting innovator and industry trade journalist who has been at the center of many of the exciting pop radio revolutions of the past half-century, both on air and behind the scenes.

TALKERS is published in digital-only formats and features news stories, photos and videos relevant to the non-stop happenings in talk media with a focus on top hosts and stations, developments at the networks, interviews with movers and shakers, the opinions of industry leaders, advertising sales trends and fast-breaking developments in technology.

TALKERS also conducts ongoing research of the topics and opinions discussed and expressed on hundreds of talk stations and programs across America and compiles them into surveys and graphs which have become the standard of the industry.

In addition to talk broadcasters using TALKERS research as a guideline to see where they fit into the industry landscape, the consumer press also regularly turns to the publication to capture the mood of the public as it is expressed in talk media in addition to learning about what’s happening in the business. Hardly a week goes by in which TALKERS is not cited in a major publication or TV broadcast dealing with news stories, public opinion or talk media specifically.

According to TALKERS publisher Michael Harrison, “Talk media is collectively the most accurate bellwether of American public opinion in the mass media today.”

Since 1990, the growth of TALKERS magazine has been parallel to that of the talk radio industry – which includes its many sub-formats – with many observers crediting the publication with not just chronicling the talk radio phenomenon, but playing a significant role in supporting and fueling the medium’s spectacular rise to prominence. Talk radio is the most-listened to radio genre today and certainly the most important.

TALKERS has an international readership in the English-speaking world that includes the key participants at most talk radio stations and networks in the United States and Canada (plus the U.K, Ireland, Denmark, Australia, New Zealand, South Africa and Hong Kong), including the most important talk show hosts on air, online, on satellite and in podcasting.

TALKERS magazine readers also include the top executives of TV networks, management at the largest entertainment companies, editors of major publications, members of congress, governors of states, and even the President of the United States. And, the hardcore fans of talk radio — its most dedicated listeners — are consumers of the content on Talkers.com and its affiliated products.

TALKERS magazine advertisers include radio program suppliers, broadcast equipment manufacturers and distributors, book publishers, record companies, political action committees and more.

Because of the phenomenal growth of talk media, its impact on society, and the colorful nature of both its personalities and its listeners, TALKERS magazine emerged in the 1990s as one of the most important trade journals in American industry and on the contemporary cultural scene. Now, with the industry headed boldly into the third decade of the 21st century, and with the exponential growth of the many spoken-word formats and delivery systems, TALKERS magazine’s potential for expansion is unlimited.

TALKERS magazine’s writers include some of the most respected media professionals in the country and it has published exclusive print, audio and video interviews with some of the nation’s most important newsmakers. These include Presidents of the United States, key broadcasting executives, business and government leaders, as well as show business figures.

TALKERS magazine has expanded into an array of media beyond its writings. It has organized and presented the talk media industry’s longest-running and most important national convention – now in its 25th consecutive year in addition to countless individual forums, seminars and radio rows around the country on subjects that include politics, foreign policy, domestic violence, health care and economics.

TALKERS magazine and the talk media are very much a part of each other and on the move toward playing an even larger and increasingly more important role in digital-era America!

Features

Remembering Overnight Sensation Jim Bohannon

By Mike Kinosian
TALKERS magazine
Managing Editor

 

LOS ANGELES — Talk radio’s tightknit community is reeling as it mourns the passing of one of the format’s genuine iconic stalwarts, Jim Bohannon, who has died at the age of 78.

“Class act” epitomized peerless communicator Bohannon, who – while enjoying the luxury of a national Westwood One platform – possessed a palpably authentic on-air style that enamored him to a huge, loyal following.

(more…)

Sales

Pending Business: When the Crystal Ball Is Foggy

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Its seems the current economic cycle is being driven by a sweeping round of cutbacks and strategic business re-focus now moving into the mainstream.

From Disney and Meta (parent of Facebook) to Walmart, the pressure is on to deliver positive performance in a cloudy economy. In plain English, it’s time to cut costs and push suppliers to share the pain. Yet prices continue to go up. Maybe it’s the fault of COVID’s unpredictable economic impact or some international collusion, or better yet, just a plain old foggy crystal ball in the CEO’s office. My vote is all of the above. But what does any of this have to do with your day-to-day sales? The short answer is: Everything.

(more…)

Advice

Monday Memo: Your Podcast ‘Bones,’ Part Deux

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — “But I’m doing a whole SHOW, not just the ‘snack-size’ episodes you recommend,” one podcaster wrote, after reading last week’s column, itself conspicuously succinct.

While I continue to heed the listener research which recommends (forgive me) “less is more,” I myself subscribe to several longer-form podcasts. My concern about going-longer is the same caution I offer to eager beavers who ask me about launching a weekend show: It’s a lot of work.

(more…)

Advice

Monday Memo: Your Podcast ‘Bones’

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Google “podcast tips” and you’ll find plenty, most for utter newbies (i.e., “State your name and the name of your podcast at the beginning”). Things that are second-nature to professional broadcasters.

(more…)

Sales

Pending Business: Gear Up for the Holiday Season

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Before you know it, the midterm election spin will fade, and the holiday season will begin.

For many of us, food, family, friends — maybe a little political chatter –and football will dominate Thanksgiving Day. No matter what your preference, please remember a special thank you for all the heroes and their families who protect our health, safety and freedom.

(more…)

Advice

Monday Memo: Earwitness News

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Buzz-of-The-Biz in recent days: WTOP-FM, Washington offers newsroom staffers voluntary separation buyouts. Even radio’s top-billing station – owned by venerable Hubbard – is feeling the pinch. “Welcome to the club,” broadcasters elsewhere shrug.

Disclosure: I programmed that station for seven years in the 1980s, and hired some of the voices still heard there. And in today’s “gig economy,” with remote work now so commonplace, there’s new opportunity for the nimble.

(more…)

Sales

Pending Business: The ‘Who Cares?’ Test

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Time to sharpen up, drill down and pass the “Who Cares?” test. This is where we take a hard look at how you present your on-air talent for host reads.

If you are like most sellers or managers, you look for a comfortable rhythm in your proposals that works for your style and now fits the cut and paste culture. There is nothing wrong with time-saving technique — except when the shortcuts take you to an outdated comfort zone. In radio sales we all get hypnotized by what worked for years. After all, we are creatures of habit and why mess with past success? It’s a challenging but important part of radio sales strategy.

(more…)

Advice

Monday Memo: #NABShowNY

By Holland Cooke
Consultant

 

NEW YORK — Lots of long-time-no-see hugs among 9,500 of us at the Javits Center as the National Association of Broadcasters resumed its October event – like much of life, interrupted by COVID – and increasingly pertinent to radio.

Though long-timers long for the days when the exhibit hall was populated by jingle gypsies, Hiney Wine, and bumpersticker and T-shirt vendors, we now find the teleprompters and studio lighting and cloud software that are becoming tools of the trade for radio broadcasters who leverage their transmitter brand to take content (and advertisers) everywhere consumers consume us.

(more…)

Advice

Monday Memo: #NABShowNY

By Holland Cooke
Consultant

 

NEW YORK — Lots of long-time-no-see hugs among 9,500 of us at the Javits Center as the National Association of Broadcasters resumed its October event – like much of life, interrupted by COVID – and increasingly pertinent to radio.

Though long-timers long for the days when the exhibit hall was populated by jingle gypsies, Hiney Wine, and bumpersticker and T-shirt vendors, we now find the teleprompters and studio lighting and cloud software that are becoming tools of the trade for radio broadcasters who leverage their transmitter brand to take content (and advertisers) everywhere consumers consume us.

(more…)

Features

Barry’s Bibi Stands Tall

By Mike Kinosian
TALKERS magazine
Managing Editor

 

NEW YORK — With apologies to Abraham Lincoln for taking modification liberties with a highly exemplary quote attributable to our esteemed 16th president, but a person never stands so tall as when they stoop to help someone in need.

Over the past several decades, one particular eclectic woman has provided comfort by physically reaching down to offer uplifting comfort, while at other times, providing entertainment while delicately perched… on stilts.

(more…)

Sales

Pending Business: How Do You Handle Mistakes?

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Regular readers of this column know I am Florida based.

I needed a new screen door for our patio area one year prior to Hurricane Ian. Simple, you say. Not so simple in Florida where colors fade, styles change, hinges, pistons, handles, locks, are all exposed to the salt air yet still need to match and last. Most challenging is getting a replacement door to close and lock in place unassisted. When my screen door repair company finished, it worked perfectly. Within five days, the door would not completely close. They returned to fix it. About 10 days later, same issue; they returned to fix, again. And a third time. By now the project was a loss leader and the screen door company was more protecting a reputation than looking at their bottom line. Now the owner, toolkit in hand, returned to fix the issue. Finally, after four trips and adjustments all is good and there was never another charge or uncomfortable conversation. So, what does this have to do with radio sales?

(more…)

Advice

Monday Memo: Podcasting? Think How-Long, Not How-Many

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — You might know of the Pareto Principle, also called “The Rule of 80/20,” which states that 80% of sales come from 20% of customers. Ask any retailer. And radio audience measurement bears this out too. 70%+ of listening comes from 20%+ of a station’s listeners.

Because most podcasts are free, many are downloaded

But how many actually get heard? And how many get heard in their entirety?

(more…)

Sales

Pending Business: To Do

By Steve Lapa
Lapcom Communications Corp
President

PALM BEACH GARDENS, Fla. — Benjamin Franklin got it right over 200 years ago. His “To Do” list was incredibly close to yours today:

1) Eight hours a day of work
2) Lunch that included reviewing business
3) Set daily goals. “What good shall I do today?” was his prompt.
4) Reviewed goals at the end of every day. “What good have I done today?” and “examination” were his evening recap prompts.
5) Seven hours a night of sleep.

(more…)

Advice

Monday Memo: Plan NOW for the Big Story

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — After Putin said he’s not bluffing about tactical nukes, it’s prudent to take time to re-familiarize yourself with your network’s continuing coverage routine. When-the-fit-hits-the-shan they’ll shine, and news/talk stations need to be conspicuous.

  • Know now how you will be alerted when the net’ goes wall-to-wall or offers in-and-out updates during the hour.
  • WHO will do WHAT to break-into syndicated shows? In many clusters, a single person manages multiple stations’ largely-automated programming. Which staffer can pivot?
  • Use cluster-mate stations to remind their listeners that your news/talk stick is all-over-this.
  • When “The Big Story” blocks-out the sun, anyone at home will be glued to TV; so say “Stick with us when you’re in the car…”

This isn’t just Ukraine-watch. Gun nuts like that Buffalo supermarket shooter walk among us. And we’re recently reminded that so-called “100 year” storms come lots more often lately.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of radio and the Internet. And HC is author of the E-book “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download here: and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. And he’s offering FREE 60-second on-air features: “Inflation Hacks: Save Those Benjamins.” HC Follow him on Twitter @HollandCooke

Sales

Pending Business: The Aftermath of Ian

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — It’s about a three-hour drive, a little less than 200 miles from my home base, to Fort Myers Beach, Florida.

As we experienced strong winds and heavy downpours, Hurricane Ian destroyed most of Fort Myers Beach as well as other communities on Florida’s west coast. Ian tore a devastating path that continued through Orlando and into the Carolinas. Damage estimates are already over $60 billion, the death toll in Florida at 48 and still climbing. Ian is the worst storm in Florida history.

(more…)

Advice

Monday Memo: Yes, You Need More Cume

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — “Cumulative Audience” is radio’s version of what newspapers called “Circulation,” back when there were newspapers. It’s the number of people who tune-into your station during the week. Listeners, not listening. How many, not how many “Average Quarter Hours” (AQH) consumed.

We can’t get someone who doesn’t listen at all to listen more

(more…)

Sales

Pending Business: The Assumptive Renewal

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. –Will somebody please tell me who came up with this annoying habit?

Just email a schedule to a current client, build in a price increase attributed to everything from “political” to demand, and push your client to authorize.

(more…)

Advice

Monday Memo: You Don’t Say

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Regular readers see me use this space largely to suggest what to DO. This week, validating the ultimate consultant caricature, five DON’Ts.

Delete from your on-air vocabulary: “What say you?”

This is a Bill O’Reilly vestige many radio talkers still parrot. It sounds like Tonto in the old “Lone Ranger” TV show. Talk the way people talk.

(more…)

Features

‘Serial’ Wisdom

EDITOR’S NOTE: This article was originally published in TALKERS magazine on December 23, 2014. The release of Adnan Sayed from prison last week put the investigative podcast “Serial” back in the spotlight. 

 

By Bill McMahon
The Authentic Personality
CEO

 

EAGLE, Idaho — I first learned about “Serial” the podcast from my Twitter feed. It was a day I was thinking a lot about the future of radio and audio entertainment. I was feeling pretty pessimistic. The current crop of news and talk programming on radio wasn’t giving me much hope. The headline style news delivered by most radio stations has become a commodity available on demand on multiple platforms. The superficial reports of common crime, ordinary human misfortune, politics and political process that dominate the radio news menu aren’t distinctive, interesting or relevant to the lives of most listeners. Talk programming is limited to conversations about sports and politics from a conservative political perspective. Digital audio initiatives from radio broadcasters are primarily repurposed radio programs offered as podcasts. The lack of imagination, innovation, and variety in audio content created by radio broadcasters left me feeling depressed about the future of the business to which I’ve dedicated most of my professional life.

(more…)

Sales

Streaming Has Saved Talk Radio

By Kathy Carr
Howie Carr Radio Network
President

 

BOSTON — Recently, I was signing up a new affiliate for “The Grace Curley Show” and one section of the agreement dealt with “territory,” meaning the area covered by the station’s terrestrial signal.

The template for this agreement was created just eight years ago, in 2014, but it now seems so archaic. With all the ways you can listen in 2022, what does it matter how strong the signal is and what exactly is “exclusive territory?” Because there is no exclusive territory now.

(more…)

Sales

Pending Business: Keep It Simple

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — The thing about great leaders is their ability to keep the mission simple.

I once asked a Super Bowl champion coach how he coached temperamental wide receivers earning millions of guaranteed dollars each season. His answer was elegantly simple. I tell them, “You get paid to just catch the ball.” Sounds simple, right? Except when two opponents are coming for you at Mach 4 speed, trained to deliver that bone crushing collision to make you regret even thinking “just catch the ball.” The mission is simple yet executing the mission, not so easy. And so it was with the legendary Lowry Mays, founder of Clear Channel Communications, now iHeartMedia.

(more…)

Advice

Monday Memo: Can News Save Talk?

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Twenty years ago, at the TALKERS conference in New York, publisher Michael Harrison declared that “talk saved AM radio and it will save FM.”

Now, can news save FM from talk?

The biggest blade in the Swiss Army Knife?

Non-music stations give listeners plenty of reasons to tune-in.

(more…)

Sales

Sales vs Customer Service

By Kathy Carr
Howie Carr Radio Network
President

 

BOSTON — Here’s a line from the 1973 movie, The Way We Were:

“In a way, he was like the country he lived in, everything came too easily to him, but at least he knew it.”

That same description could apply to most radio salespeople back in the 1990s. Agency avails were plentiful. You could make a very nice living just waiting in the office for that next call.

(more…)

Sales

Pending Business: Coupons

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Newsflash: We’re using more coupons and grabbing more BOGOs these days. Have you been to the grocery store lately? Pick an aisle, any aisle. Do we need an audit to tell us the price of almost anything you buy is at a record 40-year high? Even store brand food is getting more expensive. Check your mailbox, some pre-COVID free publications are roaring back with coupons and limited time offers. Check in with your 20- or 30-something children. What was once an, “Oh dad, so embarrassing!” is now part of their pre-shopping ritual.

(more…)

Advice

Monday Memo: Like Sands Through the Hourglass…

By Holland Cooke
Consultant

 

BLOCK ISLAND — “…so are The Days of Our Lives.” The intro to that soap opera – er, daytime drama – is SO old that it outlived star MacDonald Carey, still heard voicing-over the beginning of each show on NBC-TV every weekday…until today. After 57 years and 58 Emmy Awards on broadcast television, the venerable melodrama will now be seen exclusively on NBC’s streaming platform Peacock.

(more…)

Sales

Pending Business: Electric Rapport

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — It’s always something.

This time it’s EVs as California is preparing to end all sales of gas or diesel powered cars by 2035. By then the mandate is electric vehicle sales only. The California electric vehicle sales ramp up is 35% by 2026 then 68% by 2030 and 100% by 2035. Data indicates there are over 14 million cars on the road in California. Some reports have 12 states following the California lead.

(more…)

Advice

Monday Memo: Promoting Your Podcast with Email

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — You DO regularly communicate with an email list…right? Few opportunities to engage are more powerful than the ongoing conversation you have with followers. It’s a relationship that Pandora and Spotify and SiriusXM can’t emulate and smart radio hosts exploit well.

Send a link to your latest episode, invite feedback, and (of course) “Share with a friend.”

(more…)